MANAGING FRAUD ON TRAVEL BOOKINGS
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EXECUTIVE SUMMARY The highly competitive travel industry faces a unique set of challenges around payments acceptance and fraud prevention. The sector is particularly susceptible due to an increasing number of virtual, remote bookings that offer high-value, low-risk opportunities for fraudsters to act as intermediaries rather than choosing to travel using the fraudulent booking themselves. Whether a merchant is an airline, travel agent, hotel or car hire company, most operators in the travel industry rely on low-margin transactions and the ability to fill as many customer spaces as possible, making it critical to strike the right balance between efficiently processing genuine customer bookings and protecting the company from the risk of fraud. Despite this, across the sector few sophisticated fraud tools are in use and merchants rely heavily on manual review processes and card issuer fraud prevention measures such as address verification (AVS), card verification number (CVN) and 3D Secure. This often creates inefficient fraud prevention processes, reduces accuracy and acts as a drain on merchants’ in-house teams. It is no surprise that, for many travel operators, fraud rates can reach ten times target levels, and many are losing revenue not only to fraudsters, but also by inadvertently declining good customers. Here, ACI Worldwide® outlines some of the key fraud management issues facing the travel industry and provides best-practice tips on how to mitigate them. ATTEMPTED FRAUD (CHARGEBACKS) 1 TIMING HOTSPOTS 65% ACROSS TIME TO DEPARTURE 60% 55% % of Total Chargebacks TIME TO DEPARTURE 50% Last minute bookings are a major fraud management 45% challenge, with fraudsters often making their bookings 40% 35% as close as possible to the time of travel to improve 30% their chances of evading detection. 25% Across ACI’s travel merchants, nearly 80% of the 20% 15% total volume of chargebacks occur where the time 10% to departure is less than three days. By contrast, 5% approximately 4% of chargebacks come from longer 0% term bookings where the order is processed more
With last minute bookings also popular with genuine the travel destination. It is also common for fraudulent customers, merchants have a challenge on their hands bookings to cover travel from a country of high to distinguish between good and bad bookings. economic prosperity to less developed regions. For this reason, other trends in each sub-segment become important in helping to spot the fraudster. For instance, in hotels, last minute bookings by fraudsters BEST-PRACTICE FRAUD PREVENTION 3 are often for short stays in desirable locations. For airlines, these last minute fraudulent bookings are FOR TRAVEL usually for standard or economy class, to avoid attracting attention. COMPANIES BOOKING CHANGES With effective fraud prevention strategies and Fraudsters are also well versed in the advantages solutions, travel companies can mitigate these of changing a booking at the last minute. Here, a areas of risk, successfully increase revenues and fraudster will make a booking well in advance of the open up new routes and payment channels. To find travel date, knowing that this type of purchase looks the right balance, ACI analysts offer the following low risk to a fraud management team and is less recommendations: likely to be challenged. The fraudster will then change the booking close to the departure time, with the Move beyond 3D Secure: While the liability shift knowledge that some travel companies do not offered by fully authenticated 3D Secure (3DS) re-screen for potential fraud on booking changes. transactions is of great benefit to travel companies, it is important to use additional measures for a couple of These booking changes are also often completed reasons: across different channels, which can make the fraud harder to spot. For instance, it is a common practice • The rise in dynamic 3DS means consumers are for fraudsters to make their original booking online having to enter their passwords less frequently, and then call a contact center to make the amendment which is increasing the percentage of fraud that is to the booking, because contact center staff are fully authenticated via 3DS. generally not trained or targeted to look for fraud. A • Fraud which passes through 3DS still counts towards lack of data compilation and sharing across channels a merchant’s overall fraud level with the card also means that the fraudulent activity can be difficult schemes, making it vital to monitor and screen these for merchants and their fraud providers to pick up. transactions to avoid scheme penalties. • Fraudulent 3DS bookings are a source of fraud intelligence — merchants must capture this data to build a more holistic picture and stop associated 2 LOCATION HOTSPOTS fraud. Practice positive profiling: Wherever possible, it is valuable to proactively collect, collate and analyze as much customer profile information as possible, High attempted fraud rates on foreign payment including passenger name reference (PNR) data, email, cards continue to be a common problem for travel address information, associated payments information, sector merchants, creating particularly difficult fraud customer preferences and booking history. This allows management challenges for merchants looking to merchants to build a positive picture of their genuine expand internationally. However, there are broader and customers and ensure their bookings are processed more complex location-related trends which all travel seamlessly — helping to support loyalty and increased companies must be wary of. sales. For instance, some travel routes are more frequently Use all available data: Fraud rules and predictive targeted by fraudsters, with locations such as Nigeria, models must be built on a thorough understanding of Egypt, Malaysia, Indonesia, Russia, the Dominican all available internal and external data. Collaboration Republic, Ghana, Brazil and South Africa being some and sharing fraud intelligence among travel sector of the highest risk, as either the departure location or companies and other players in the payments chain 3
can enable merchants to get a fuller picture of Employ comprehensive monitoring and reporting customer profiles and fraud trends — supporting processes: Quick and accurate reporting is crucial in better informed fraud strategies and effective action the fight against fraud, since small increases in fraud to adjust rules, block fraudsters and prevent further can have a huge impact, eating into already small losses. margins. Effective and timely reporting allows for new and emerging fraud trends to be picked up and Tailor fraud strategies: Using fraud and customer fraudsters to be closed down quickly. The ability to use data to create tailored but flexible rules allows fraud business intelligence tools and analytics to monitor prevention strategies to be targeted and effective, transactions and interrogate data in a timely way can reducing false positives and the impact on genuine also help to produce fast, actionable intelligence which customers, while keeping fraud to a minimum. Fraud can heighten performance and support a continuous solutions must be tailored to payment type, customer improvement process. and card issuer location, timing of booking, etc. and include customer history and profiling information. They also must be adapted in line with seasonal changes and promotions, emerging trends, merchant KPIs and market developments. Prioritize high-risk and short-notice bookings: Real-time screening of transactions is essential for timely action against fraud and to ensure genuine customers receive smooth service. Automated decisioning plays an important role in this process — particularly for merchants who can’t operate a 24/7 fraud management team. Implementing different rule strategies for short-notice bookings made outside of office hours can help manage the potential impact of fraud and optimize use of internal resources by automatically releasing or canceling orders. For those bookings which can be manually reviewed, high priority cases need to be prioritized in the process to ensure minimal disruption. Screen and re-screen: Real-time screening of transactions is essential, but not sufficient. Fraud and customer data is constantly changing and what doesn’t look like fraud at the time of booking, may look different once new fraud data is added later. Retrospective screening can help to build a more accurate, detailed profile of transactions and associated fraud. In this way, bookings that are initially accepted and later identified as suspect or confirmed fraud could still be recovered — by canceling bookings before the travel date, or, where the travel date has already passed, initiating refunds and preventing associated bookings from being processed. 4
ACI Worldwide, the Universal Payments® (UP®) company, powers electronic payments for more than 5,100 organizations around the world. More than 1,000 of the largest financial institutions and intermediaries, as well as thousands of global merchants, rely on ACI® to execute $14 trillion each day in payments and securities. In addition, myriad organizations utilize our electronic bill presentment and payment services. Through our comprehensive suite of software solutions delivered on customers’ premises or through ACI’s private cloud, we provide real-time, immediate payments capabilities and enable the industry’s most complete omni-channel payments experience. LEARN MORE WWW WWW.ACIWORLDWIDE.COM @ACI_WORLDWIDE CONTACT@ACIWORLDWIDE.COM Americas +1 402 390 7600 Asia Pacific +65 6334 4843 Europe, Middle East, Africa +44 (0) 1923 816393 © Copyright ACI Worldwide, Inc. 2017 ACI, ACI Worldwide, ACI Payment Systems, the ACI logo, ACI Universal Payments, UP, the UP logo, ReD, PAY.ON and all ACI product names are trademarks or registered trademarks of ACI Worldwide, Inc., or one of its subsidiaries, in the United States, other countries or both. Other parties’ trademarks referenced are the property of their respective owners. ATL6563 11-17 5
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