MANAGING FRAUD ON TRAVEL BOOKINGS

 
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MANAGING FRAUD ON TRAVEL BOOKINGS
MANAGING
FRAUD ON
TRAVEL
BOOKINGS
MANAGING FRAUD ON TRAVEL BOOKINGS
EXECUTIVE
       SUMMARY

    The highly competitive travel industry faces a unique set of challenges around payments
    acceptance and fraud prevention. The sector is particularly susceptible due to an increasing
    number of virtual, remote bookings that offer high-value, low-risk opportunities for
    fraudsters to act as intermediaries rather than choosing to travel using the fraudulent
    booking themselves.
    Whether a merchant is an airline, travel agent, hotel or car hire company, most operators in
    the travel industry rely on low-margin transactions and the ability to fill as many customer
    spaces as possible, making it critical to strike the right balance between efficiently
    processing genuine customer bookings and protecting the company from the risk of fraud.
    Despite this, across the sector few sophisticated fraud tools are in use and merchants
    rely heavily on manual review processes and card issuer fraud prevention measures such
    as address verification (AVS), card verification number (CVN) and 3D Secure. This often
    creates inefficient fraud prevention processes, reduces accuracy and acts as a drain on
    merchants’ in-house teams. It is no surprise that, for many travel operators, fraud rates can
    reach ten times target levels, and many are losing revenue not only to fraudsters, but also by
    inadvertently declining good customers.
    Here, ACI Worldwide® outlines some of the key fraud management issues facing the travel
    industry and provides best-practice tips on how to mitigate them.

                                                                                            ATTEMPTED FRAUD (CHARGEBACKS)

        1         TIMING HOTSPOTS                                                     65%
                                                                                               ACROSS TIME TO DEPARTURE

                                                                                      60%
                                                                                      55%
                                                             % of Total Chargebacks

    TIME TO DEPARTURE                                                                 50%
    Last minute bookings are a major fraud management                                 45%
    challenge, with fraudsters often making their bookings                            40%
                                                                                      35%
    as close as possible to the time of travel to improve
                                                                                      30%
    their chances of evading detection.
                                                                                      25%
    Across ACI’s travel merchants, nearly 80% of the                                  20%
                                                                                      15%
    total volume of chargebacks occur where the time
                                                                                      10%
    to departure is less than three days. By contrast,
                                                                                       5%
    approximately 4% of chargebacks come from longer
                                                                                      0%
    term bookings where the order is processed more
With last minute bookings also popular with genuine        the travel destination. It is also common for fraudulent
customers, merchants have a challenge on their hands       bookings to cover travel from a country of high
to distinguish between good and bad bookings.              economic prosperity to less developed regions.
For this reason, other trends in each sub-segment
become important in helping to spot the fraudster. For
instance, in hotels, last minute bookings by fraudsters                  BEST-PRACTICE
                                                                         FRAUD PREVENTION
                                                              3
are often for short stays in desirable locations. For
airlines, these last minute fraudulent bookings are                      FOR TRAVEL
usually for standard or economy class, to avoid
attracting attention.
                                                                         COMPANIES
BOOKING CHANGES                                            With effective fraud prevention strategies and
Fraudsters are also well versed in the advantages          solutions, travel companies can mitigate these
of changing a booking at the last minute. Here, a          areas of risk, successfully increase revenues and
fraudster will make a booking well in advance of the       open up new routes and payment channels. To find
travel date, knowing that this type of purchase looks      the right balance, ACI analysts offer the following
low risk to a fraud management team and is less            recommendations:
likely to be challenged. The fraudster will then change
the booking close to the departure time, with the          Move beyond 3D Secure: While the liability shift
knowledge that some travel companies do not                offered by fully authenticated 3D Secure (3DS)
re-screen for potential fraud on booking changes.          transactions is of great benefit to travel companies, it
                                                           is important to use additional measures for a couple of
These booking changes are also often completed             reasons:
across different channels, which can make the fraud
harder to spot. For instance, it is a common practice      • The rise in dynamic 3DS means consumers are
for fraudsters to make their original booking online         having to enter their passwords less frequently,
and then call a contact center to make the amendment         which is increasing the percentage of fraud that is
to the booking, because contact center staff are             fully authenticated via 3DS.
generally not trained or targeted to look for fraud. A     • Fraud which passes through 3DS still counts towards
lack of data compilation and sharing across channels         a merchant’s overall fraud level with the card
also means that the fraudulent activity can be difficult     schemes, making it vital to monitor and screen these
for merchants and their fraud providers to pick up.          transactions to avoid scheme penalties.

                                                           • Fraudulent 3DS bookings are a source of fraud
                                                             intelligence — merchants must capture this data to
                                                             build a more holistic picture and stop associated

   2          LOCATION HOTSPOTS
                                                             fraud.

                                                           Practice positive profiling: Wherever possible, it is
                                                           valuable to proactively collect, collate and analyze
                                                           as much customer profile information as possible,
High attempted fraud rates on foreign payment
                                                           including passenger name reference (PNR) data, email,
cards continue to be a common problem for travel
                                                           address information, associated payments information,
sector merchants, creating particularly difficult fraud
                                                           customer preferences and booking history. This allows
management challenges for merchants looking to
                                                           merchants to build a positive picture of their genuine
expand internationally. However, there are broader and
                                                           customers and ensure their bookings are processed
more complex location-related trends which all travel
                                                           seamlessly — helping to support loyalty and increased
companies must be wary of.
                                                           sales.
For instance, some travel routes are more frequently
                                                           Use all available data: Fraud rules and predictive
targeted by fraudsters, with locations such as Nigeria,
                                                           models must be built on a thorough understanding of
Egypt, Malaysia, Indonesia, Russia, the Dominican
                                                           all available internal and external data. Collaboration
Republic, Ghana, Brazil and South Africa being some
                                                           and sharing fraud intelligence among travel sector
of the highest risk, as either the departure location or
                                                           companies and other players in the payments chain

                                                                                                                      3
can enable merchants to get a fuller picture of              Employ comprehensive monitoring and reporting
    customer profiles and fraud trends — supporting              processes: Quick and accurate reporting is crucial in
    better informed fraud strategies and effective action        the fight against fraud, since small increases in fraud
    to adjust rules, block fraudsters and prevent further        can have a huge impact, eating into already small
    losses.                                                      margins. Effective and timely reporting allows for
                                                                 new and emerging fraud trends to be picked up and
    Tailor fraud strategies: Using fraud and customer
                                                                 fraudsters to be closed down quickly. The ability to use
    data to create tailored but flexible rules allows fraud
                                                                 business intelligence tools and analytics to monitor
    prevention strategies to be targeted and effective,
                                                                 transactions and interrogate data in a timely way can
    reducing false positives and the impact on genuine
                                                                 also help to produce fast, actionable intelligence which
    customers, while keeping fraud to a minimum. Fraud
                                                                 can heighten performance and support a continuous
    solutions must be tailored to payment type, customer
                                                                 improvement process.
    and card issuer location, timing of booking, etc. and
    include customer history and profiling information.
    They also must be adapted in line with seasonal
    changes and promotions, emerging trends, merchant
    KPIs and market developments.

    Prioritize high-risk and short-notice bookings:
    Real-time screening of transactions is essential for
    timely action against fraud and to ensure genuine
    customers receive smooth service. Automated
    decisioning plays an important role in this process —
    particularly for merchants who can’t operate a 24/7
    fraud management team. Implementing different rule
    strategies for short-notice bookings made outside of
    office hours can help manage the potential impact
    of fraud and optimize use of internal resources by
    automatically releasing or canceling orders. For those
    bookings which can be manually reviewed, high
    priority cases need to be prioritized in the process to
    ensure minimal disruption.

    Screen and re-screen: Real-time screening of
    transactions is essential, but not sufficient. Fraud
    and customer data is constantly changing and
    what doesn’t look like fraud at the time of booking,
    may look different once new fraud data is added
    later. Retrospective screening can help to build a
    more accurate, detailed profile of transactions and
    associated fraud. In this way, bookings that are initially
    accepted and later identified as suspect or confirmed
    fraud could still be recovered — by canceling bookings
    before the travel date, or, where the travel date has
    already passed, initiating refunds and preventing
    associated bookings from being processed.

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ACI Worldwide, the Universal Payments®
(UP®) company, powers electronic
payments for more than 5,100 organizations
around the world. More than 1,000 of
the largest financial institutions and
intermediaries, as well as thousands of
global merchants, rely on ACI® to execute
$14 trillion each day in payments and
securities. In addition, myriad organizations
utilize our electronic bill presentment
and payment services. Through our
comprehensive suite of software solutions
delivered on customers’ premises or
through ACI’s private cloud, we provide
real-time, immediate payments capabilities
and enable the industry’s most complete
omni-channel payments experience.

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respective owners.

ATL6563 11-17

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