COMPANY PRESENTATION ESSENTIEL - ANTWERP - Essentiel Antwerp
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
COMPANY PRESENTATION ESSENTIEL ANTWERP
DIVE INTO
ESSENTIEL
ANTWERP
What started as a basic T-shirt loving mother, was a fashion
collection in 1999 grew into an model and spent five years in
international contemporary fashion India, where she fell in love with
brand with a unique positioning. colors, prints, and unexpected
In 2019, Essentiel Antwerp owns combinations.
50+ points of sale in Belgium,
France, Spain, the Netherlands, In 1999 Esfan and Inge took a
Germany, and the UK, among chance and launched a T-shirt
which concessions in department collection, the basic garment
stores such as El Corte Ingles, that’s in every wardrobe.
KaDeWe, Galeries Lafayette and Four styles, twenty different
Harvey Nichols. Besides these, the colors: their response to
brand is represented in numerous the monochrome fashion
international multi-brand stores landscape. The young couple’s
through a selective distribution apartment transformed into a
network. showroom for the occasion and
the T-shirts sold like hotcakes.
The Essentiel Antwerp success
story is unique in Belgium. After a year, the first store opened
The Antwerp-based brand is in Antwerp. Four seasons later,
influenced by the numerous knitwear, jackets, dresses, shirts,
life experiences of its founders and trousers in trendy colors,
Esfan Eghtessadi and Inge new materials and an entire range
Onsea. Esfan, the son of Nicole of accessories were added.
Cadine, grew up in a world of Essentiel Antwerp was born as a
textiles, sketches, and fashion full-fledged collection. An out-
collections. Inge had a vintage- and-out success!
2
Essentiel Antwerp stands for Another dream came true by
refreshing, offbeat & luxurious opening the first Essentiel
fashion, renowned for its Antwerp store in London, on
graphic or floral prints and Chelsea’s Sloane Square in
trendy mixes of color. The March 2019.
rich and unique collections
are designed to provoke an In parallel with the retail
emotional response. development, Essentiel
Antwerp opened its own
Encouraged by an unexpected showrooms in Antwerp, Paris,
triumph at the ‘Who’s Next’ fair Madrid, and Düsseldorf. The
in Paris in 2000, the brand dared brand has been exploring new
to develop its own retail network market opportunities through
in Belgium, where the success partnerships with locally
story began. From one victory to respected players to represent
another, international ambition Essentiel Antwerp even more
became as great as ever. widely within Europe, such
as Italy and Scandinavia,
This perseverance resulted in and globally in the United
the opening of two own stores States, Australia, and Eastern
in Paris, Le Marais and Saint- Countries.
Honoré, and a corner in the best
French department store Les Essentiel Antwerp grew into a
Galeries Lafayette. In 2016, Spain global brand with a powerful
saw the arrival of Essentiel message of love, fun and
Antwerp with two stores in colorful surprises. A universal
Marbella and Mallorca and a message that translates
partnership with El Corte Inglés anywhere and everywhere in
was established. the world. Are you ready for
what’s still to come?
Closer to home, in the
Netherlands, and starting with
Amsterdam, multiple stores
were opened in major cities’
a-locations, followed by the
expansion to Germany in 2017.
3
WELCOME TO
OUR BEAUTIFUL
CHAOS
4
STRAIGHT
VISION
Expand Essentiel Become and remain Increase the choice Ensure constant sales Optimize our
Antwerp's image the undisputed leader of accessories dynamics through internal processes
globally through in affordable fashion to broaden our multiple collections and supply-chain to
the right choice customers' reach per year increase profitability
of local distribution
"Step into our world where
imagination and beauty reign,
where lack of order creates
a space for surprise."
5
ESSENTIEL
1999 2000 2001 - 2003 2004
Essentiel Antwerp Unexpected triumph Dramatic increase The first men’s
ANTWERP
kicks off with a small at first international in the number of collection is launched.
collection of T-shirts. fashion fair ‘Who’s multi-brand stores
The brand is launched. Next’ in Paris. selling the brand all The first showing at the
over the world, with an fashion fairs ‘White’ in
AT A GLANCE
The first flagship store agent in France, the Milan and Copenhagen
in Antwerp is opened. Netherlands, Spain, International.
and Italy.
An in-house visual The styling team
merchandising team is More Essentiel Antwerp welcomes more fresh
created. stores in Belgium open. talent, to increase
focus and specialties.
2006 2007 2008 2009 2010 2011
The first international The second flagship store The second store in Essentiel Antwerp Seasonal capsule New offices and
store is opened in in Brussels is opened on France opens in Lille. celebrates its 10th collections are added showroom open in the
Paris. the famous Avenue Louise. birthday with a big to Essentiel Antwerp’s center of Antwerp.
party and fashion main collection.
The first opening in London show, attended by the The new store in Le
with a concession at international press. Marais in Paris is
Fenwick department store. opened.
First men's store opening
in Antwerp and the first
showing at the Pitti Uomo
men’s fashion fair in
Florence.
6
Today, we
count 55
2014 2015
Essentiel
Antwerp
2012 2013
International expansion with An Essentiel Antwerp
stores, 340
The online store is launched. The first pre-collection is
the opening of Essentiel showroom is opened in
successfully introduced.
Antwerp stores in South Düsseldorf to develop
The second Parisian store is
Korea. Germany, Austria, and
employees
opened in the Saint-Honoré A visual merchandising
Switzerland.
neighbourhood. central laboratory is opened.
A new corner opens
and we are
in Galeries Lafayette
First time participation at
Haussmann, Paris.
fashion fairs ‘Coterie’ in New
York and ‘Scoop’ in London.
sold in 35
Essentiel Antwerp
participates at new fashion
An Essentiel Antwerp
fairs ‘Premium’ in Berlin and
countries
concession store opens at
‘Capsule’ in Paris.
Harvey Nichols, London.
through
2016 2017 2018 2019
more than
New stores are opened
in Spain in Marbella and
Mallorca, and in Zürich,
New store openings in the
Netherlands in Haarlem and
‘s-Hertogenbosch.
The new flagship store in
Antwerp is opened.
Further international
expansion with the
presence in new multi-
900 multi-
Switzerland. In the
Netherlands two stores are Essentiel Antwerp launches
In the Netherlands new
openings in Rotterdam,
brand showrooms in the
United States and Australia. brand
stores.
opened in Amsterdam. in Germany with a store in Utrecht and Maastricht and
Köln and three concession outlet in Roermond. The first Essentiel Antwerp
Further development in Asia stores at Kadewe in Munich, store is opened in London
with distributors in China Berlin, and Hamburg. First concessions open on Sloane Square.
and Japan in the department store
Opening of the Essentiel El Corte Ingles, in Spain in Opening of a new store in
An Essentiel Antwerp Antwerp showroom in Madrid, Marbella, Valencia France in Le Touquet and
showroom is opened in Rue Madrid to develop the and Palma, and in Portugal the outlet in the Netherlands
Cambon in Paris, to develop Spanish market. in Lisbon and Porto. in Roosendaal.
France and the international
wholesale market. The Essentiel Antwerp The opening of the
concession store opens in concession store in Galeries
Harvey Nichols Leeds in the Lafayette Luxembourg and
United Kingdom. the Essentiel Antwerp store
in Düsseldorf.
TO BE CONTINUED
7
OUR VALUES
PERMANENT KEEP IT
INTEGRITY PASSION IS KEY QUESTIONING CELEBRATE LIFE SURPRISING
We are uncompromising We are passionate We stay alert. We work hard, but we We encourage and
about our integrity and in everything we We challenge only do things that give develop wild big ideas.
are driven by an interest in undertake. ourselves. There us energy. Our ambition is to make
the world and our clients. is no status quo. a difference.
8
PINEAPPLE
WE WANT
TO BE YOUR
PINK PILL
9
UNIQUE BRAND
POSITIONING
CURIOUS OFFBEAT PASSIONATE WITH GENEROUS SPONTANEOUS
COSMOPOLITE SURPRISE PERSONALITY CHAOS JOIE DE VIVRE
"We consider our accessories as
complete collections-in-collections.
They are the chilli peppers in our
already tasty dish."
10OUR STORES
From top to toe, from fixtures Wherever you are in the world,
to fittings, attention to detail you will immediately recognize
is paramount in our Essentiel an Essentiel Antwerp shop which
Antwerp stores. The in-house is characterized by
interior design team creates
retail spaces to make you feel — Recurring signature pieces,
completely at home in the such as, the home-designed
Essentiel Antwerp world: counter, the customized garment
shopping destinations where rails, soft sink-into couches and
the collections do the talking. compositions of well-framed
pictures.
— Layered textures - nothing too
plain, unexpected combinations
and an eclectic mix of contrasts.
— We respect the uniqueness
of each location and blend the
identity of the city with our brand
ethos and aesthetic.
— Last but not least, we focus
on the customer. We provide a
tailored, professional service in
intimate, convivial surroundings.
So come in, peruse our collec-
tions and let our staff offer you
the best customer service.
1112
OUR
STORES
1314
OUR
SHOWROOMS Belgium
The Netherlands
France
Germany
Italy
Spain
U.K.
U.S.A.
Australia
China
15WE WANT TO
DRESS YOUR
EMOTIONS
16CONTACT ESSENTIEL ANTWERP HEADQUARTERS Arenbergstraat 21 2000 Antwerp Belgium CALL US +32 (0)3 201 13 80 EMAIL US info@essentiel-antwerp.com ESSENTIEL ANTWERP WEBSITE & ONLINE SHOP www.essentiel-antwerp.com
YOU ARE ESSENTIEL ANTWERP
You can also read
