COLLABORATIVE DATA ECOSYSTEMS: THE "NEW NORMAL" FOR TELCOS - The New Normal for Telco
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COLLABORATIVE DATA
ECOSYSTEMS:
THE “NEW NORMAL” FOR TELCOS
”Data ecosystems” are becoming essential within the
business world. A wide range of public and private
organizations are using and exploiting data to transform
their business and forge new relationships within their
value chains and customers. Analysts have estimated that
the combined value of the data economies of the EU27
countries alone will grow from €325bn in 2019 to over
€550bn by 2025, representing 4% of the overall EU GDP1.
We expect a significant part of that value to originate
from data sharing, as it enables new products and
services, faster research and development, and more.
Capgemini Research Institute found that Telco is the
sector with the strongest drive towards launching new
initiatives to engage with the new model.
The telco sector will be primarily launching new data
ecosystem initiatives
Are you planning to increase your organization’s engagement with data ecosystems?
Sector view, multiple selections
81%
73%
60%
53%
54%
49%
48%
47% 46% 47%
42% 45% 45%
40% 39%
38%
36%
37%
27% 28%
25%
24%
19%
8%
Global
Telco
Banking
Consumer goods
Retail
Insurance
Energy extraction
Utilities
Healthcare
Industrial machinery
Automotive
Government/Public sector
We plan to launch new We are strengthening our
initiatives in future existing initiatives
Source: Capgemini Data Ecosystem Survey, N=750 organizations, April-May 2021
Executives increasingly understand that collaborative Within collaborative data ecosystems, Telcos will
data ecosystems provide a way to move beyond the basic potentially play an important role, leveraging their
monetization of datasets. These ecosystems leverage the existing capabilities and data assets to create a powerful
real value of the data being created and collected not new future. After moving into this field with great
only to improve productivity, but to create new products caution, we believe it’s time for them to address this
and services, in compelling new business models. opportunity more vigorously.
1
The European Data Market Monitoring Tool, “Final Study Report,” June 2020.
COLLABORATIVE DATA ECOSYSTEMS: THE “NEW NORMAL” FOR TELCOS ©2022 Capgemini Invent 2The Telco Challenge First Steps
There is an urgency to this shift. Rethinking the future of telco is more
Telcos are making tremendous about rethinking the possibilities that
capital expenditures to roll out 5G lie at the intersection of connectivity
mobile networks and faster fiber and data.
optic broadband to serve homes,
offices, and the Internet of Things.
However, connectivity services Traditionally, Telcos have focused
are becoming more and more internally on leveraging data derived
commodities and Telcos will be hard- from their customer management
pressed to deliver returns on those systems – as this is a valid
investments. starting stage to of building data
ecosystems. The real opportunity
however, lies in finding ways to use
Meanwhile, players such as Amazon, data to work with collaborators and
Microsoft, and Google have built create new intelligence and insights.
formidable businesses by effectively These become both an asset and an
harnessing the massive amounts of enabler in external data ecosystems,
data they collect and forged a highly for innovative products and services.
profitable business, becoming
effectively the “hyperscalers”
for data in the modern business As Telcos embrace this ecosystem
world. Telcos, which are sitting on evolution, they can evolve from
unfathomable amounts of data have a place where managing data is
not yet come up with significant perceived just as a business cost, up
business models to spin this raw to a setup where data becomes part
information into gold. of the business model, if not the
business itself.
Data is the business
DATA ECOSYSTEM DRIVER +$Bs
4
EXTERNAL MARKETPLACES Data becomes a
& DIGITAL PRODUCTS business +$000Ms
3
DATA MONETIZATION Data has value
& DATA AS AN ASSET +$Ms
2
MATURITY
Data increases
INTERNAL MARKETPLACE efficiency +$000s
1
Data is a business
STAGES INTERNAL SILOS cost -$000s
The maturity levels Telcos evolve against, as they adopt the data ecosystems model
COLLABORATIVE DATA ECOSYSTEMS: THE “NEW NORMAL” FOR TELCOS ©2022 Capgemini Invent 3Here’s how that The technological side of
could happen: collaborative data ecosystems is
already quite advanced and widely
available e.g. cloud infrastructure,
1. Understand the new potential real-time analytics at the Edge,
spectrum of roles a Telco can open service platforms with
play. The models for helping other micro-service capabilities have all
sectors unlock value are almost passed the embryonic stage, ring
limitless, especially as we move into any data ecosystem, across
away from a consumer world into systems. However, most Telcos (and
the “Industrial Internet of Things”
businesses in general) still struggle
where millions of machines
with the complexity to engage in
exchange data that could be
leveraged for innovative services. an “ecosystem approach” from
a business- and partnership model
perspective. Strong partnership
2. Recognize the power of Telco management is needed, and
data. It’s an essential part of the underlying revenue models
managing mobile networks and
need to be revised from classical
can be very accurate in terms of
“product sales” to data and
time and location.
service enablement.
3. Challenge the safety of legacy
Telco business and operating
models: Telcos must think Conclusion
collaboratively and work closely
with other sectors such as
Data ecosystems are becoming
government, insurance, retail, and
the “new normal.” The main
manufacturing.
challenge for Telcos is the required
transformation of the internal
And this is not a theoretical exercise models to become “service-
– we already see concrete examples driven” ecosystem enablers. This
of telco-led collaborative data transformation cannot be achieved
ecosystems emerging. overnight. Telcos must start their
data ecosystem journey now to keep
ahead of the curve.
• Telefónica has already designed
the first comprehensive smart
city management solution in Stay tuned for more insights on
Spain (e.g. for the City of Valencia) Collaborative Data Ecosystems in
that will transform cities into Telecoms in our upcoming PoV!
smart, and totally connected
environment.
• Telia is using its Crowd Insights
data platform to deliver Travel
Emission Insights which allow
city and environmental planners
to measure and benchmark CO2
emissions from different routes
and modes of transport and take
actions to reduce them.
• O2, via is O2 Motion data
platform, generates micro-
location insights so sectors like
tourism can gain location-based
insights on visitors to optimize
experiences, sales, and marketing.
COLLABORATIVE DATA ECOSYSTEMS: THE “NEW NORMAL” FOR TELCOS ©2021 Capgemini 4AUTHORS
About
Capgemini Invent
As the digital innovation, consulting and transformation brand of the
Capgemini Group, Capgemini Invent helps CxOs envision and build what’s ANSGAR SCHLAUTMANN
next for their organizations. Located in more than 30 offices and 25 creative Vice President & Head of the
studios around the world, its 7,000+ strong team combines strategy, Telecommunications, Media
technology, data science and creative design with deep industry expertise & Technology (TMT) Practice
and insights, to develop new digital solutions and business models of at Capgemini Invent Germany
the future.
Capgemini Invent is an integral part of Capgemini, a global leader in ansgar.schlautmann@capgemini.com
partnering with companies to transform and manage their business by
harnessing the power of technology. The Group is guided everyday by its
purpose of unleashing human energy through technology for an inclusive
and sustainable future. It is a responsible and diverse organization of
270,000 team members in nearly 50 countries. With its strong 50 year
heritage and deep industry expertise, Capgemini is trusted by its clients
to address the entire breadth of their business needs, from strategy and
design to operations, fueled by the fast evolving and innovative world of
cloud, data, AI, connectivity, software, digital engineering and platforms.
GIANFRANCO CECCONI
The Group reported in 2020 global revenues of €16 billion.
Global Lead for Collaborative Data
Get The Future You Want
Ecosystems, Capgemini Invent
gianfranco.cecconi@capgemini.com
Learn more about us at
www.capgemini.com
The information contained in this document is proprietary. ©2022
Capgemini. All rights reserved. Rightshore® is a trademark belonging
to Capgemini.
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