Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group

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Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
Circular cities
Cities of tomorrow
3rd edition
October 2020
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
Contents

Foreword / p 4

Introduction to the third edition / p 7

 1
  . Circular cities:                      . Realising the circular
                                          2                                       3. The benefits / p 23                 ocus. Best practices from around
                                                                                                                         F
 what is the status? / p 9                transformation / p 15                                                          the world / p 39
                                                                                  3.1 Cities’ circular recovery after
 1.1 A holistic approach                  2.1 Definition and scope                    Covid-19                          São Paulo
 1.2 The circular economy vision               of the circular economy                 - Futur Food Institute            Santiago de Chile
                                          2.2 A circular economy strategy             - Intesa Sanpaolo
 1.3 Governance                                                                                                         Bogotá
                                                                                       - Arup
                                          2.3 Where should                                                              Montevideo
                                               the control room be?               3.2 Impacts on competitiveness
                                                                                                                         Boston
                                          2.4 Planning: top-down or bottom-up?   3.3 Environmental impacts
                                                                                                                         Pittsburgh
                                          2.5 Stakeholder engagement:            3.4 Social impacts
                                               the public-private collaboration
                                          2.6 Metrics and objectives              4. Conclusions / p 36
                                          2.7 The role of innovation
                                          2.8 Awareness and participation
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
“What is the city but the people?”
Shakespeare, Coriolanus, Act III, Scene I
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
Foreword

00
     It is within cities that our civilisation pulsates with life and
     evolves. Cities all differ in their architecture, culture and historical   Michele Crisostomo
     background, but were all created from our ancestors’ impulse to            Chairman of the Enel Group
     gather and form communities. Be they small provincial villages or
     an agglomeration of glistening skyscrapers, they are the human
     habitat par excellence and, along with us, they change over time
     to protect the communities that inhabit them, to rise again when
     struck by catastrophe, to indulge changes in our lifestyle and in
     technological evolution.

     Confirming the continued relevance of the “city paradigm”,
     urbanisation has sharply accelerated in recent years: cities today
     are home to over half of the world’s population and generate
     more than 80% of global economic output as well as the majority
     of pollutant emissions. Inevitably, cities are also where global
     trends release built-up tension: from demographic and migratory
     issues to the growing demand for energy and the damaging
     effects of climate change.
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
FOREWORD | 5

The Covid-19 emergency has demonstrated the inextricable link        In looking to sketch out this new idea of development, there is
between cities and the social vitality that shapes and inspires      absolutely no way we can exclude sustainability. Only by evolving
them. Squares and streets, suddenly voided of their community,       sustainably will our cities be able to renew their essential purpose
became urban coordinates of archaeological sites before their        to develop and protect communities. This is why it is essential
time. Being forced to stay at home confined us to a sort of          to promote economic competitiveness, social inclusion and
resident nomadism in which, to protect the community, we had         respect for the environment, considering these objectives not as
to negate all its manifestations, as if we were living, within our   alternatives or opposites but as synergistic elements, in a vision
closest family units (couple, family, etc.), in the middle of the    that brings innovation and sustainability together – and which is
desert but with no way to move.                                      most effectively expressed in the circular economy.

Even in this dramatic situation, cities gave us some indication of   Thus, the transition towards more circular models for living
how they need to evolve in order for the communities that live in    and producing is the best solution to the growing problems in
them not only to better prepare to face a health emergency but,      the cities of today, and an essential step to avoid even greater
more in general, to initiate evolutionary change.                    economic and social imbalances in those of tomorrow.

If a city is destroyed by fire or an earthquake, it will probably    We are convinced that in order to meet such a huge challenge,
be rebuilt with fire-resistant materials or according to anti-       and more than ever to recover from the recent health emergency,
seismic criteria. So cities have to emerge from the pandemic         we need to engage with all stakeholders: institutions, companies
on a different footing. During the emergency, cities became          and citizens. We can count on a huge range of available
networks, connections, services, assistance, solidarity. Pollution   technologies, innovative business models and significant
emerged as a risk factor, also from a health perspective. As         investment capacity, but none of this will be of any use unless
resident nomads, with the invisible enemy on our doorstep,           everyone embraces common objectives and fully commits to
we became more aware of how important it is to improve the           their achievement.
quality of our cities – which, once again, returned to being
the anthropological and physical context for a new idea of
development.
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
FOREWORD | 6

For Enel, defining a coherent, long-term vision for the city of
the future, as a framework for the contribution we can make,
is a strategic priority and a constant commitment. To this end,
we have worked for years to turn the circular city concept into
a reality. To do so, wherever Enel is present, we are in constant
dialogue with the ecosystem around us, not just collaborating
with the industrial supply chain but opening up to a wider
vision that facilitates continuous exchange with institutions,
associations, startups, research centres and universities.

We are convinced that breaking down cultural and industrial
barriers, removing red tape and trying to find, through dialogue,
possible synergies between different sectors are key to bringing
about an effective model for circular cities and a level of
wellbeing that’s genuinely shared and enjoyed by everyone. With
everyone’s commitment we can build a better future for our cities
as well as a fairer and more resilient society.
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
Introduction to the third edition                                          already impact cities directly, contributing to the economic,
                                                                           social and environmental development of various local areas; the
                                                                           circular approach described in the following pages is capable of
                                                                           significantly increasing these positive effects.

                                                                           Having focused the first edition on technologies and the second,
                                                                           in 2019, on circular business models, in this third edition we want
                                                                           to explore another key aspect for the transition towards circularity:
When we published the first edition of this position paper, at the         the public-private collaboration and its crucial role in implementing
beginning of 2018, the circular city model wasn’t the subject of           a circular economy at city level. What can institutions, companies
much debate. In recent years, circular economy as a theme has              and citizens do to make the urban context in which they live and
recorded remarkable development, in terms of both definition               work more circular? What contribution can each of them make and
and importance, while at the same time its potential has become            what benefits can their collaboration bring?
increasingly evident, also for the cities of tomorrow. However, the
journey has still only just begun.                                         Many of the necessary conditions for circularity are now within
                                                                           reach: in many areas the technologies required to bring this
Our intention was to contribute to the development of this vision          transition to fruition are available and competitive, and there
for the future. To do so, we started from the goal of bringing             are numerous solid business cases and interested financial
together economic development, environmental sustainability and            players. To accelerate the process, a key element is therefore the
social inclusion. To achieve such an objective, it is not sufficient       collaboration between institutions, companies and citizens. To
to approach the issue from a purely technological perspective:             explore this relationship, in the first part of this document we look
it must be tackled holistically, taking into consideration all the         at some of the major enablers that can ensure this collaboration is
sectors and elements that together constitute a city. This also            fruitful: governance, strategy and metrics. In the second part, we
means including many aspects that fall outside the specific                present and analyse concrete cases from around the world which
activities of a utility company, which however, by its very                we believe stand as exemplars of the direction that is to be taken,
nature, utilises a cross-sector approach and collaborates with all         to ensure that cities can truly transform.
stakeholders. In this sense, this need for a holistic vision is fully in
line with our mission. Furthermore, many of our business activities
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
INTRODUCTION TO THE THIRD EDITION | 8

The global Covid-19 health emergency, with its tragic humanitarian
impact and its social and economic consequences, exploded
while we were drafting this document, and further reinforced
questions about the current development model and the need to
revisit it. Whilst the challenge involves sustainable development
in its widest possible sense, dealing with the economic model
is part of the general equation. How the circular economy can
be part of the solution, to reduce the risks of an unsustainable
development model, and what role it can play in the rebuilding
phase are fundamental questions we must pose to conceive the
cities of tomorrow. Although it is too early to fully understand the
consequences of the current pandemic, these aspects must still
unavoidably be taken into consideration.

Once again, for this third edition we asked the institutions, organisations and companies who share
our commitment to the cities of tomorrow to make a brief contribution related to their areas of
expertise. Such contributions do not represent an endorsement, by them, of the entire document, the
responsibility for which rests solely with Enel.
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
1.   Circular cities:
     what is the status?
Circular cities Cities of tomorrow - 3rd edition October 2020 - Enel Group
1. CIRCULAR CITIES: WHAT IS THE STATUS? | 10

     Circular cities:                               environmental (air, water and soil              We are already witnessing numerous
                                                    pollution and waste management) and             city initiatives from around the world that
     what is the status?                            social (marginalisation, inequalities and       are based around the circular economy
                                                    disintegration of the social fabric). These     concept. Each addresses the matter in a
                                                    are interconnected issues that are difficult    particular way – based on the priorities,
                                                    to tackle with isolated actions: they require   context and evaluations made by local
                                                    a systemic approach, tying in with the          decision-makers on how best to tackle the
                                                    vision of city one is looking to achieve.       sedimentation of centuries of decisions
1.   As highlighted in the second edition, cities                                                   and the economic models which have
     are currently facing increasingly critical     We believe that to do so there are a            favoured linear models for the past
     challenges and the awareness of these          number of important steps that need to be       decades.
     issues is growing. In this context, the        taken in terms of governance, strategy and
     circular economy represents the solution       lines of action.                                In Europe, in particular, it is worth
     for redesigning the cities of tomorrow.                                                        mentioning the importance given by the
                                                    Indeed, when faced with these difficult         EU’s recent Circular Economy Action Plan2
     The extent of the phenomenon is best           challenges, cities have a series of             to the role of cities and local territories
     demonstrated through data: the world’s         opportunities and strengths that can            in implementing the transition towards a
     consumption of raw materials saw a             potentially make them key players in the        circular economy model. The purpose of
     12-fold increase between 1900 and              transition towards circularity. Indeed,         the circular economy is to reformulate the
     2015, and is expected to double again          the sense of physical community that            economic model, and cities, as the place
     by 2050; furthermore, cities consume           exists within cities facilitates people’s       where the majority of the population lives
     approximately two thirds of all energy         engagement in political change, compared        and where the majority of resources are
     and are responsible for a similar share of     to the regional or national level: decision-
     emissions1.                                    makers are closer to the interested parties
                                                    and the impacts choices have are more
     The challenges that cities now face            directly felt.
     are diverse in nature: economic                                                                1
                                                                                                        World Economic Forum, Circular Economy in Cities. Evolving the Model for a Sustainable Urban Future, 2018.
     (competitiveness and employment),                                                              2
                                                                                                        European Commission, Circular Economy Action Plan, 2020.
1. CIRCULAR CITIES: WHAT IS THE STATUS? | 11

consumed, have a key role to play. The          moving away from a point of view that is
solutions developed within cities have          mainly focused on new technologies and
a direct and potentially key bearing on         their benefits, to one where technology
utilisation and consumption, as well as on      continues to play an important role but                                                                                                       nce
                                                                                                                                                                                    t   ellige
reuse and value recovery.                       is integrated into a holistic vision with                                                                                   cial in
                                                economic competitiveness, environmental                                                                              Artifi
                                                                                                                                                                                                       ty
However, cities’ approach to the circular       sustainability and social inclusion goals.                                         New                                                    onn    ectivi
                                                                                                                                         laye                                 ata   and c
economy, aimed predominantly at                                                                                                               rs                     Big d
resolving local issues, must be viewed                                                                                                                                                        olo    gies
                                                1.1 A holistic approach                                                                                                           c a l techn
within the much wider context of possible                                                                                                                                    ys i
                                                                                                                                                                     N  ew ph
systemic impacts; cities are an integral        When considering their circular
part of their regional and global fabric,       transformation, we must see cities                                                                                                       ms
                                                                                                                                                                           y     syste
so any improvements at their level have         themselves in all their dimensions and                                                                               Energ
the potential to generate further impacts       with respect to the overlap between
                                                                                                                                   Trad                                              ows
                                                                                                                                                                              rial fl
on a wider scale. More generally, cities        traditional and new layers, linked to                                                   iti                          Mate
are where the strong interconnection            new technologies, digitalisation and                                                 layeonal
                                                                                                                                            rs                                          as
                                                the Internet of Things (IoT). Although,                                                                                     u   p are
between people enables continuous                                                                                                                                    Built-
innovation and idea generation: they            operationally speaking, we will focus on
                                                                                                                                                                                        e
                                                specific priorities, an overarching vision                                                                                  tr  uctur
therefore represent an accelerator in                                                                                                                                Infras
which new models can be constantly              that evaluates the benefits and impacts
tested, combined and improved.                  that are generated3 is necessary.

The concept of circular city emerged after
(and, in some ways, stemmed from) that
of smart city. While labels are not always
clear enough to make a sharp distinction
between the two, in Enel’s vision the shift
from smart cities to circular cities requires   3
                                                    Enel, Circular cities. Cities of tomorrow, second edition, October 2019.
1. CIRCULAR CITIES: WHAT IS THE STATUS? | 12

    Until a few years ago,                   The classic representation of the five
                                                                                                                                         R      DESIGN
                                             pillars of the circular economy includes:                                                LA
    the expression “circular                                                                                                    CU
                                                                                                                        IR                       SED PRODUCT
    economy” was often                                                                                                                        REA            LIF
                                                   ustainable inputs
                                                  S                                                                 C                      INC                  E
    only mentioned in                             Inputs from renewable sources, reuse,
    reference to the waste                        recycling

                                                                                                                         TS

                                                                                                                                                                            PR
                                                                                                                       PU

                                                                                                                                                                              OD
    sector

                                                                                                                     IN

                                                                                                                                                                                UC
                                                                                                                 BLE

                                                                                                                                                                                  TA
                                                  Increased product life

                                                                                                         SUSTAINA

                                                                                                                                                                                    SA S
                                                   Through modular design, predictive
                                                   maintenance, etc.

                                                                                                                                                                                                  USE
                                                                                                                                                                                        ERVICE
1.2 The circular economy vision                    haring
                                                  S

                                                                                                                                                                                                 SED
                                                  Shared use
Until a few years ago, the expression

                                                                                                                                                                                                 EA
“circular economy” was often only

                                                                                                                                                                                             CR
mentioned in reference to the waste                roduct as a service
                                                  P

                                                                                                      VA

                                                                                                                                                                                         IN
sector, whilst today it is commonly               Providing customers with a service

                                                                                                                    EN
                                                                                                                            D                                                   G
                                                                                                                                OF                                         IN

                                                                                                         L
understood to mean a substantial                  rather that a product                                                                                                R

                                                                                                           U
                                                                                                                                     LIF                            HA

                                                                                                              E
reappraisal of the economic model in its                                                                            R                      E                    S
                                                                                                                        E
                                                                                                                            C
entirety, starting from the initial phases         nd of life
                                                  E                                                                             O
                                                                                                                                     VE
(see paragraph 2.1, Definition and scope                                                                                                   RY
                                                  Recovering value via upcycling, reuse
of the circular economy).                         and recycling
1. CIRCULAR CITIES: WHAT IS THE STATUS? | 13

    When scaled up, this
    transformation, in addition to
    the obvious economic and                                                             EMISSIONS

    environmental benefits, can also
                                                                       Renewable
    lead to the creation of new jobs
    and services                                       ENERGY                                                              EXISTING STOCK

                                                  MATERIAL
To generate an impact on the final part
of the value chain, it is still necessary                                                                                            WASTE
to start with the earlier phases and
systematically analyse where we
can increase flow circularity. When
scaled up, this transformation, in
addition to the obvious economic and
environmental benefits, can also lead to                                                                                Recycle
                                                             Repair / Sharing
the creation of new jobs in sectors such                          PaaS                       Maintain                Remanufacture
as manufacturing, reuse, repairs and                                                        Regenerate
services – activities which generally call
for close proximity with clients, and can
therefore represent a further opportunity
for development at the local level.
                                             COMPETITIVENESS
                                                                                                                             ENVIRONMENTAL
                                                                                                                                IMPACTS

                                                                           NEW SKILLS/JOBS
1. CIRCULAR CITIES: WHAT IS THE STATUS? | 14

1.3 Governance                              The fact that public-private collaboration                                  Governance, together with
                                            and open (i.e. transparent and
Governance, together with strategy and                                                                                  strategy and lines of action,
                                            participative) governance can enhance
lines of action, is an essential hinge in   the effectiveness of economic models                                        is an essential hinge in
implementing a transition towards the       emerges recurrently. This is explored in                                    implementing a transition
circular economy. Designing a model         further detail in the following section.
that makes it possible to manage
                                                                                                                        towards the circular economy
and lead this change is crucial, from
strategy definition to implementation.
Indeed, different models generate
different impacts on the decision-
making processes and on actions, and
they influence, to varying degrees, how
decisions are carried out4.

                                            4
                                                K
                                                 ate Raworth, Creating City Portraits: A Methodological Guide
                                                from the Thriving Cities Initiative, July 2020.
2.   Realising the circular
     transformation
2. REALISING THE CIRCULAR TRANSFORMATION | 16

     Realising the circular                        to progressively break up – in terms of
                                                   time and space and through a series of
     transformation                                intermediate steps – a wide and long-
                                                   term vision into a sequence of targeted
                                                   actions.

                                                   2.1 Definition and scope
                                                   of the circular economy
2.   Many local institutions from across the
     world are currently grappling with the        The first step is to define what we mean
     implementation of measures to bring           by “circular economy”. In some cases,
     about an effective transition towards a       you start with specific areas (often the
     circular economy model. The solutions         first sector concerned is waste or water),
     and approaches adopted can differ             to then gradually expand the approach. In
     significantly: such differences are due in    other cases, you start from a wider, more
     part to the specific situations and in part   strategic vision.
     to different definitions and visions of the
     circular economy. Realising a                 Despite there being a variety of
     transformation of this magnitude              different paths to take depending on
     requires a multitude of conditions, all of    the contingent situations, the starting
     which need to be analysed in an               point must be the definition of a circular
     integrated manner since they are              economy vision that encompasses
     insufficient taken one by one. The            the entire urban context: this enables
                                                                                                        Paris, a fine example of the circular economy in an urban setting.
     challenge is also to combine a new,           an effective transformation, towards a
     radical vision in the medium term with a      situation where the interests of both
     series of precise, specific and               citizens and stakeholders converge (the
     incremental initiatives. To do this, a        cities of Amsterdam5 and Paris6 provide      5
                                                                                                    To find out more

     systematic, shared approach is needed         excellent examples of this).                 6
                                                                                                    To find out more
2. REALISING THE CIRCULAR TRANSFORMATION | 17

The circular economy cannot be identified    2.2 A circular economy strategy               Defining a clear strategy and objective                                            The circular
with a specific sector or a single phase                                                   creates a general framework that supports
                                             Since effective action is not possible                                                                                           economy
of the value chain, because it represents                                                  the commitment and collaboration of
an overall vision and is an approach to      unless the issue is tackled in a systemic     all the parties involved and, as we will                                           represents an
reappraising the entire economic model.      and structured way, a circular economy        see later, is necessary to ensure all                                              overall vision and
                                             strategy requires an approach that            stakeholders are engaged.
                                             includes:
                                                                                                                                                                              is an approach to
If the objective is indeed transformative,
whichever sector you start from, the                                                       An ambitious medium- and long-                                                     reappraising the
approach must inevitably encompass the        a n overview of the sectors and areas       term vision is essential to generate                                               entire economic
                                               that make up the urban context and an
entire value chain: to have an impact on                                                   the right level of engagement from                                                 model
the issue of waste management and to           assessment, as far as is possible, of       all interested parties, whilst stable
achieve noteworthy results, you cannot         flow levels;                                leadership is fundamental for the coherent
merely intervene at the final recycling                                                    implementation of the strategy.
phase, but must go all the way back to the    a n understanding of which sectors are
design and production phases. Similarly,       the priority for intervention activities;   From this standpoint, Paris and
to reduce the consumption of materials                                                     Amsterdam are once again outstanding
and energy from non-renewable sources,        t he definition of the objectives to be     examples of well-developed plans that
on the one hand it is necessary to target      achieved in the medium-long term.           incorporate these two requirements.
the resources used, moving from non-
renewable to renewable sources or to
recycled inputs, and on the other hand it
is essential to promote reuse, sharing or
Product-as-a-Service models.

                                                                                           7
                                                                                               Circle Economy, The Role of Municipal Policy in the Circular Economy, 2020.
2. REALISING THE CIRCULAR TRANSFORMATION | 18

2.3 Where should
the control room be?                                Scenarios

As of today, the question regarding where       1                 Top management                                             Assigning responsibility to a specific area
                                                                                                                             (typically the one focused on environmental,
best to locate the management of the
                                                                                                                             development or finance aspects). A vision
circular economy is still up for debate
                                                                                                         Circular            which is too sectorial might be considered the
within all sectors: institutional, corporate,        Division 1     Division 2     Division #
                                                                                                         Economy             weakness in this solution
academic, etc.

The crux of the problem is that the circular    2                 Top management                                             Assigning responsibility to a specific area
                                                                                                                             but in collaboration with other areas that are
economy represents a cross-sector
                                                                                                                             considered pertinenti. Compared to the previous
approach, so assigning responsibility for it
                                                                                                         Circular            solution, this approach may help to render the
to a specific sector significantly limits its        Division 1     Division 2     Division #
                                                                                                         Economy             circular policies more coherent and effective.
range of operation and, as a consequence,
its effectiveness. There are many different
possible solutions, each with its own           3                 Top management
                                                                                                                             Creating a control room that reports to top
                                                                                                                             management. This overcomes the cross-sector
strengths and weaknesses.
                                                                                                         Circular            issue and problems stemming from a lack of
                                                                                                         Economy
                                                                                                                             overarching vision, but introduces a new problem:
                                                     Division 1     Division 2     Division #                                a potential lack of decisiveness within each area
     There are many                                                                                                          of activity.
     different possible
     solutions, each with                       4                 Top management
                                                                                                                             Hybrid solutions, for example a control room
                                                                                                                             that reports to senior management but which
     its own strengths and                                                                               Circular            also has a light, cross-sector structure that
                                                                                                         Economy
     weaknesses                                                                                                              ensures representation of all the key areas,
                                                     Division 1     Division 2     Division #                                thus facilitating the realisation of the strategies
                                                                                                                             defined centrally.
2. REALISING THE CIRCULAR TRANSFORMATION | 19

2.4 Planning: top-down                       example, requiring one sector’s waste          scaled up through Circular Procurement.                                            Broad participation
or bottom-up?                                to be used by another sector as material       Finally, there are specific intervention
                                                                                                                                                                               in strategy
                                             input, support for the repairs sector or the   models at the local level: linked to the
The circular economy may be conceptually     use of renewable sources.                      identification of lines of action and of the                                       definition
developed according to two different                                                        main projects to be implemented in the
guidelines: there are the more systemic      Furthermore, other intervention levers         area, they can also serve as accelerators
projects which must be developed “top        can have both a national and a local           by supporting the transition and actions
down” and there are many projects,           reach. A typical example is Green              implemented by citizens and companies to
relating to more specific solutions, that    Public Procurement – and its evolution         foster circularity.
can be developed “bottom up”.                into Circular Public Procurement –, an
                                             initiative which pushes the supply chain       To go back to a broader view and to
For this reason, having broad                towards the achievement of circularity         implement the vision of circularity on
participation in strategy definition and     objectives8 by establishing certain criteria   a larger scale, local efforts must be
maintaining engagement also during the       for the assignment of public procurement       integrated and included in a more general
implementation phase is beneficial, as it    contracts. This type of initiative can         collaborative framework, taking advantage
increases the potential associated with      also have systemic effects: on the one         of the collaboration between institutions,
both the above-mentioned lines of action.    hand there is an impact on the entire          the private sector, universities, research
In addition, there are many levers that      chain of sub-contractors, and on the           centres and citizens9.
allow entities to intervene in support       other hand synergy may be created with
of the transition towards the circular       similar proposals being implemented by
economy.                                     companies. These are instruments that
                                             have the potential to become an essential
At national government level, for            driving force to promote the transition and
example, one can envisage a regulatory       facilitate innovation.
framework that enables or supports the
implementation of innovative solutions       Another key lever might be the                 8
                                                                                                To find out more
– the so-called future-proof legislation –   involvement of startups in identifying         9
                                                                                                Ellen MacArthur Foundation, Cities and Circular Economy for Food, 2019.
and which regulates opportunities; for       specific solutions, which can later be             Ellen MacArthur Foundation, Cities in the Circular Economy: The Role of Digital Technology, 2017.
2. REALISING THE CIRCULAR TRANSFORMATION | 20

2.5 Stakeholder engagement:                      However, the circular model goes             horizontal subsidiarity within the urban
the public-private collaboration                 way beyond the simple operational            context, as well as the foundation for
                                                 transparency guaranteed by digital           the development of business solutions
Given that the circular economy concept          technologies to citizens and companies,      designed to improve the quality of life in
itself is linked to the identification of        and also tends to help to reshape the        the cities of tomorrow.
synergies and closed loops between               public-private relationship, taking it
sectors, it is vital to effectively engage all   from an initial level of openness to         For the public administration it is about
stakeholders.                                    one of collaboration and co-creation         superseding an organisational and
                                                 that is more mature and informed,            management model that is typically
Amongst them, central and local public           focused on innovation and sustainability.    vertical, opting for an approach that allows
authorities and institutions are particularly    Projects centred on electric car sharing     for horizontal interaction with various
important, because the concept of circular       or consumers choosing energy from            parties, public and private, during the
city does not end with the technological         renewable sources, for example, do           planning and management of state-of-the-
modernisation of infrastructure alone:           not stem exclusively from companies’         art services. This greatly accelerates the
it demands a complete redesign of all            offerings, but require the existence of      evolution of the urban system towards
the phases and activities inherent in the        conditions that not only do not prevent      distributed governance10, which is more
urbanisation process. The creation of            citizens from pursuing a shift towards new   effective in terms of facilitating the city’s
digital infrastructure and new technologies      models based on reuse and recycling, but,    circular development and encouraging
facilitate more transparent and interactive      where possible, actively incentivise them    contributions from all stakeholders, and
city planning and management                     to fully embrace this evolution.             especially companies.
mechanisms, in which the participation
of citizens plays an increasingly important      Based on this rationale, the public-
role, both in the ascending phases               private collaboration is no longer one of
(definition of policies and incentive            the many enabling factors for a model
mechanisms) and in the descending                of more sustainable development and          10
                                                                                                    he term “distributed governance” was coined by Stephen
                                                                                                   T
phases (expressing consensus on planning         more inclusive growth. Instead, it has            Goldsmith and Neil Kleiman in A New City O/S: The Power of
or redesigning the city in a circular sense,     become an essential cornerstone of                Open, Collaborative, And Distributed Governance, Ash Center
                                                                                                   Series, Innovative Governance in the 21st Century, Brookings
as well as on its functioning).                  the circular paradigm, allowing the               Institution Press, Washington, 2017.
2. REALISING THE CIRCULAR TRANSFORMATION | 21

Because levels of intervention activities     2.6 Metrics and objectives                     with emissions exists for the issue of
can vary significantly, it is necessary                                                      decarbonisation, a single indicator for the
to find solutions that allow for all          Metrics are as important as they are           circular economy does not exist: in line
stakeholders to be engaged in a coherent      complex. Given that goals can be               with the definition of circular economy
project whilst simultaneously giving          set and improved upon only if they             as the decoupling of economic activities
everyone a sufficient amount of freedom.      are measurable, metrics cannot be a            from the consumption of energy from
                                              secondary aspect but must instead be           non-renewable sources, a variety of
The collaboration of different stakeholders   an integral part of the strategy. Indicators   values must be analysed relating to both
is essential in the pursuit of more           must be selected so they are coherent          the cycle’s input, design and closure
ambitious objectives; furthermore,            and functional to the strategic objectives     phases and the mode of use.
given the closeness between policy            and must represent their progress, so as
makers, companies and citizens at city        to ensure that the achievement of the          With respect to including metrics in the
level, it can be another useful factor        targets associated to them leads to the        overall strategy, there are a number of
in driving the transition. For example,       attainment of the objectives themselves.       possible approaches that are increasingly
local administrations can encourage                                                          structured depending on the level of
circular companies by providing them          Many indicators can be associated with         ambition and engagement:
with incentives or by removing subsidies      different aspects of the circular economy,
that favour the consumption of energy         but a one-size-fits-all approach does not         o ahead with the first phase without
                                                                                               g
from non-renewable sources, or even           exist. What matters is that the totality         recourse to a metrics system, waiting
by defining clear roadmaps towards            of the monitored values represents a             until the following phase before
circularity. In turn, companies can test      genuine decoupling of economic activity          doing so;
new circular business models and              from the consumption of energy from
facilitate skills adjustments. Finally,       non-renewable sources: adopting values           identify one or at least a few high-level
citizens can also contribute by changing      and indicators that are scarcely relevant,        indicators, which may be considered
their consumption habits and behaviours11.    or even incorrect, can lead to choices that       representative in the context;
                                              take you away from the circular economy
                                              rather than towards it. Furthermore,             a dopt a structured metrics system since     11
                                                                                                                                                   orld Economic Forum, Circular Economy in
                                                                                                                                                  W
                                              whilst a final indicator associated               the beginning.                                    Cities, op. cit. (see footnote 1, page 10).
2. REALISING THE CIRCULAR TRANSFORMATION | 22

Whichever approach is adopted, if a           2.7 The role of innovation                     2.8 Awareness and participation
metrics system is identified, it is always
useful to define one or more short- and       Innovation is the engine of the circular       The critical environmental protection
medium-term objectives, in order to then      economy: this transition cannot be             issues that have arisen in recent years
monitor their progress and, above all, to     achieved simply by optimising the existing     are now well known, from the climate
identify any necessary corrections and        model, and instead requires careful            crisis to pollution to waste disposal.
define the next steps in the strategy.        rethinking of its every facet. This includes   However, there is often a lack of
                                              the technological, organisational and          shared understanding regarding the
Metrics are a central aspect in the           business model aspects, in addition to         approaches and solutions that need to be
transition towards the circular economy on    any specific solutions that call traditional   implemented. In this context, the circular
which Enel has placed significant attention   consumption attitudes into question.           economy risks being perceived as a
right from the outset. Indeed, in 2017 Enel   Some of these aspects develop at a             concept that is evocative, but vague.
developed and published a theoretical         national or international level, whilst
reference model that contributed to           others have a more local dimension but         For this reason, supporting and facilitating
advancements on the subject on the            must still be seen under the light of open     wider awareness of the issues relating to
international level and, more recently, has   innovation.                                    circularity, in terms of both the problems
defined applicative models that also focus                                                   and the potential solutions entailed, is
on the urban context12.                       Let’s not forget, the leading role played by   crucial to build consensus regarding the
                                              companies in circular innovation has also      commitment required and to create a
                                              recently been highlighted by the European      context in which everyone can actively
                                              Commission in its Circular Economy             collaborate and make a contribution.
                                              Action Plan13. Promoting and supporting
                                              innovation, with the goal of identifying
                                              new ideas and solutions to tackle and
                                              solve cities’ problems and challenges, is
                                              one of the key drivers to encourage this
                                              transition.                                    12
                                                                                                  Enel, CirculAbility Model, 2017.
                                                                                             13
                                                                                                  See footnote 2, page 10.
3.   The benefits
3. THE BENEFITS | 24

     The benefits                                 a completely different context, as if some
                                                  sort of experiment was being conducted
                                                  on a global scale (unfortunately, with
                                                  tragic events reminding us of how
                                                  serious everything really was).

                                                  Three issues, in particular, emerged
                                                  clearly.
3.   3.1 Cities’ circular recovery after
     Covid-19                                     1. Transition towards a sustainable
                                                  economic model
     The explosion of the pandemic at the
     beginning of 2020 had a significant and      The need to transition towards a
     immediate impact on city life, and its       sustainable development model, one             environmental equilibria, from the
     consequences will continue to be felt in     that is compatible with the planet’s           climate emergency to the destruction
     the medium and long term.                    environmental limits, clearly emerged as       of ecosystems, contributes to causing
                                                  the only possible solution, in the medium      these kinds of phenomena. The dramatic
     Recent events have helped to                 term – to prevent, as far as is possible,      consequences of a pandemic of this type
     consolidate people’s awareness –             new major disasters (pandemics, effects        increase our awareness of the potential
     which was already growing prior to the       of global warming, etc.) – as well as in the   impacts linked, for example, to the effects
     pandemic – of the need to transition         short term, to limit the negative impacts      of climate change.
     towards a sustainable model, but also        of cataclysms that are already inevitable14.
     introduced new aspects that will have
     to be taken into consideration in the        As regards the medium term,
     future. The early months of the year were    without going into detail as to the
                                                                                                      C40 Mayors’ Agenda for a Green and Just Recovery, July 2020.
                                                  origins of the current pandemic,
                                                                                                 14
     peculiar because they took us beyond
                                                                                                       here is an endless number of scientific studies attesting to this. David Quammen’s
                                                                                                      T
                                                  there is wide consensus15 on the fact
                                                                                                 15
     abstract reflection: most of the world’s                                                         Spillover: Animal Infections and the Next Human Pandemic (W. W. Norton & Company,
     population suddenly faced daily reality in   that destabilisation of the planet’s                New York 2012) provides an informative, highly readable report on this subject.
3. THE BENEFITS | 25

As for the short term, however, the           day energy use; and the digital solutions    With respect to this last point, it is worth   Historically,
extension and fragmentation of logistical     available to manage any difficulties –       remembering that, historically, cities were
                                                                                                                                          cities were the
chains, together with the systemic            including financial ones – arising from      the context where human civilisation
insecurity that was generated, have           the economic crisis caused by the health     developed thanks to the continuous             context where
underlined the lack of resilience inherent    emergency.                                   exchange of ideas and knowledge, the           human civilisation
in the current economic model. A different                                                 creation of initiatives and opportunities,     developed thanks
model, one that is less dependent on          2. Cities as engines for development         and constant innovation. It is important to
imported fossil fuels, goods and products                                                  remember that all this was made possible       to the continuous
and that is more based around local           The lockdown to which the vast majority      thanks to the physical proximity between       exchange of ideas
supply cycles and chains, renewable           of the world was subject gave rise to        people, enabling constant dialogue and         and knowledge,
sources, the recovery of end-of-life          new considerations regarding physical        interaction. However, unsustainable
                                                                                                                                          the creation of
asset value and so on, would guarantee        interaction thanks to digitalisation, the    development models combined with
increased resilience and adaptability.        management of living and working spaces,     rapid urbanisation have, slowly but surely,    initiatives and
                                              and the use of means of transport.           created and intensified certain conflicts:     opportunities, and
Moreover, from the point of view of a                                                      considering the importance of physical         constant innovation
utility company looking at consumer           These considerations also included,          nearness for human interaction, there are
behaviour during the coronavirus              more generally, the role of the city and     problems related to low quality of life and
pandemic, it is obvious and almost goes       its evolution. The possibility to work       the impacts of negative environmental,
without saying that consumers spent           remotely, together with the desire for       economic and social factors.
more time at home, changing their             larger green areas and the (already in-
purchasing habits and behaviours in           progress) reappraisal of the “megacity”      This conflict can also be found in the
response to their new needs. First and        concept, have led to discussions on          sprawled city model: the need for people
foremost, people became more aware of         different solutions: from “sprawling         to distance themselves from the city
different aspects: their domestic energy      cities,” i.e. cities covering a wide area    centre – so as to enjoy larger open areas
consumption; their need to monitor            with suburbs made up of single, distinct     and live in a more habitable context –
such consumption to limit costs, also by      residential dwellings, to the more radical   contrasts, from a number of perspectives,
seeking out energy-efficient solutions,       idea of completely doing away with           with issues relating to a lower quality
flexible and eco-friendly plans for day-to-   physical nearness altogether.                of life (travelling distances and times)
3. THE BENEFITS | 26

and to impacts that are environmental           In this context, rethinking mobility and
(increased emissions resulting from extra       buildings will be crucial both for cities’
travelling and heating/cooling homes that       life and for the environmental impact
are more isolated and larger on average),       they will generate on a global scale. This
administrative (management of services          is the direction taken by various cities
for a more widely dispersed city and            (such as Paris and Amsterdam) that have
related costs) and social (reduction or         made circularity the cornerstone of their
absence of the social fabric required for       transition. There are many and various        In this period, but also in the future, the
human interaction).                             different possible solutions and policies,    modularity and adaptability of private and
                                                but a particularly interesting initiative     public buildings will become fundamental,
While obviously not conclusive thus             has been conceived and developed in           structural features: the evolution of work
far, these considerations highlight the         Paris: the so-called Ville du quart d’heure   methods will require a careful reappraisal
existence of needs that do not go as            (Fifteen-minute City), based on the           of how spaces are managed.
far as pushing for the city concept             concept of reorganising urban areas to
to be superseded but do require its             improve conditions for both people and        Moreover, resilience will undoubtedly
reappraisal. The benefits connected             the environment16.                            be one of the most important elements
with the opportunities presented by the                                                       to relaunch cities and breathe new life
urban dimension must be balanced with           3. Flexibility and liveability                into their economies after the pandemic.
quality of life in terms of work-life balance                                                 Change will take shape in different ways,
(digitalisation plays a key role from this      Given these emerging considerations, it       depending on the specific solutions
standpoint), environmental health and           seems plausible that public spaces will       implemented to contrast the spread of
the creation of a social fabric. On the one     become, by necessity, more versatile and      infection: from the types of materials
hand these opposing forces guarantee            flexible, but also healthier and greener.     used to the design of technologies such        16
                                                                                                                                                   eveloped by Carlos Moreno, professor of
                                                                                                                                                  D
the city its key role, but on the other         It is clear we need compact areas             as heating, ventilation and air conditioning        architecture at the Sorbonne in Paris, and
                                                                                                                                                  embraced by many cities in post-Covid times
they push for a return to a dimension           where services are easily accessible, a       (HVAC) systems. Circular cities, and even           and by C40 (c40.org), the Fifteen-minute City
that is more conducive to liveability in its    more flexible use of buildings (to avoid      more so circular districts, will be capable         initiative proposes a model where people can
                                                                                                                                                  satisfy all their daily urban needs, from work
broadest sense.                                 gatherings) and a reduction in daily          of greater resilience also in terms of              to leisure, within fifteen minutes by bicycle
                                                commutes to work.                             resources and their use, closing the loop           or on foot.
3. THE BENEFITS | 27

at the local level and avoiding some of          FOCUS                                    dramatic shift in consumer behaviour
the difficulties faced in these months,                                                   after a long period in which at least the
during which the lockdown plunged the                                                     world’s wealthier regions spent their
procurement systems of entire supply                                                      money on convenience, accumulation
chains into deep crisis.                                                                  and the pleasure of eating, with no
                                                                                          consideration for the unsustainability
The challenges relating to mobility, a key      Covid-19: new scenarios                   of production models. The pandemic
issue for cities in terms of both emissions     for some sectors                          forced the global population back to
and traffic, will not be met simply by                                                    Maslow’s hierarchy of needs: food
reducing commuting through digitalisation.                                                as an essential good, with local
A first important step, which is rapidly                                                  and nutritious ingredients, became
evolving, is the shift towards adopting                                                   the new norm. Kitchens have been
electric means of transport (both private and                                             rediscovered as an important place
public) and the development of the related                                                where families prepare and share
infrastructure, in addition to increasingly                                               meals, revive the human interactions
widespread incentives to micromobility17.       During the Covid-19 health emergency,     that we had almost forgotten
                                                shortcomings in the food supply           due to the frenzy of daily life, and
Public transport in particular, which was       system clearly arose in all phases of     reconnect with each other through
also heavily impacted by the recent             the supply chain. The need to radically   food. Especially after the pandemic,
Covid-19 crisis, can rely on many               review these systems, using a holistic    the kitchen of the future will be           The kitchen of the future will
alternative options – from rail transport to    and systemic approach, is now             increasingly regenerative: it will be a     be increasingly regenerative:
electric buses to electric mobility within      inescapable.                              place where ingredients are chosen to       it will be a place where
Mobility-as-a-Service or sharing models         The impacts of the coronavirus            further sustainable food choices and        ingredients are chosen to
– and it will play a central role in reducing   pandemic on the food supply systems       used responsibly to reduce waste.           further sustainable food
congestion in city centres.                     can be grouped into three main areas:     With respect to the urban area,             choices and used responsibly
                                                domestic, urban and agricultural.         redesigning cities’ food systems            to reduce waste
                                                Starting with the domestic area,          means reshaping habits while still
17
     To find out more                          first and foremost we witnessed a         guaranteeing the food purchased
3. THE BENEFITS | 28

                                                                                                        relationships between farmers and           ublic transport, short-term car hire
                                                                                                                                                   P
                                                                                                        final consumers. A shift that can only     and car sharing all saw drops of
                                                                                                        occur with the support of a profound       60% to 90%, with a bleak outlook
                                                                                                        change in mentality.                       for the long term if targeted support
Incentives and the so-called “pop-up cycle lanes” (which are temporary                                                                             is not put in place. However,
routes that serve as “safety lanes”) have emerged as one of the first                                                                              micromobility sharing, with
emergency measures adopted in various European cities                                                                                              priority road lanes, could provide
                                                                                                                                                   a way to meet user demands: for
                                                                                                                                                   example, incentives and the so-
                                                                                                        The drastic and dramatic change            called “pop-up cycle lanes” (which
                  by citizens and consumers is safe.         the value of food and to reconnect         currently underway, as a result of         are temporary routes that serve
                  Local food banks, vertical farming and     with those who produce, distribute         the coronavirus, has triggered many        as “safety lanes”) have emerged
                  closer ties between urban centres          and process it, as well as with            transformations.                           as one of the first emergency
                  and their hinterland are just a few        the people they share it with. The                                                    measures adopted in various
                  examples of the solutions being            pandemic shone a light on the                 e have understood that it is
                                                                                                          W                                        European cities.
                  developed. The pandemic also hit           dysfunctions in the current food             beneficial to change positioning and
                  canteens and restaurants, while data       supply chain (harvesting, transport,         business model during this phase.         uring this period, working from
                                                                                                                                                   D
                  in the Nielsen report (regarding the       distribution and storage): waste and         Although this is a period of growth      home (remote working) has
                  2020 Spring Festival in China) point       losses increased, putting the security       for certain sectors – particularly the   quickly become more widespread
                  to the flexibility and resilience of the   and work of farming businesses at            food, digital, delivery, health and      in companies and public
                  retail sector. Figures are similar in      risk as well as compromising food            telecommunications sectors – many        administrations, giving rise to a
                  Italy: local shops and the growing         quality. This obvious lack of resilience     others are suffering greatly: think      number of critical issues: from
                  collaboration with digital platforms       and flexibility in the supply chain          of tourism and events, automotive        the availability of remote work
                  provide communities with essential         underlines the need for a deep               (and therefore fuel production and       devices and suitable network
                  points of reference.                       analysis of the food sector, calling for     distribution), culture and leisure,      infrastructure to the repurposing
                  Finally, regarding agriculture, the        a radical shift – away from centralised      catering and manufacturing, as well      of domestic spaces to enable the
                  prolonged lockdown provided the            systems towards disintermediation,           as sectors providing products and        coexistence of various work and
                  world with an opportunity to relearn       decentralisation and direct                  services to companies.                   study activities within the family
3. THE BENEFITS | 29

                                                               the opportunity to digitalise their      to facilitate the recovery we have       UQUIDO offers augmented reality,
                                                               relationship with clients, reaching      supported a number of startups,          Internet of Things and artificial
                                                               out to them via e-commerce.              which we believe are developing          intelligence solutions to improve
                                                                                                        solutions that will be important to      customer experience in the
                                                              To support Italy’s recovery, Intesa       meet the challenges we mentioned.        retail sector, both in person and
                                                              Sanpaolo has prepared a series of         We have selected and supported           remotely.
                                                              concrete measures to accelerate           two we consider to be particularly
                                                              and facilitate the transition of          interesting for the world of work.       SISTEM-EVO provides software for
                                                              families and companies out of the                                                  setting up intelligent chatbots that
                                                              emergency phase and into the              BEACONFORCE offers a digital             can digitally respond to customers.
                                                              relaunch and recovery. In addition        solution that uses an algorithm to
                                                              to extending lines of credit and          analyse employees’ motivation and        ULISSE has invented a device that
The retail sector – after a sharp drop in in-store            providing government-backed               engagement on a daily basis.             is able, through computer vision, to
sales – has seized the opportunity to digitalise their        loans, the Group’s initiatives include                                             track customers’ movements inside
relationship with clients, reaching out to them via           providing a total of 50 billion euro of   YOBS is a remote recruiting platform     a shop and regulate accesses
e-commerce                                                    credit for the country and 10 billion     based on artificial intelligence, a      in order to comply with physical
                                                              euro dedicated to the Programma           support tool for HR offices to screen    distancing protocols.
                                                              Sviluppo Filiere (Supply Chain            and select applicants and create
                       context, to managers’ ability to       Development Programme). We                teams.                                   ZEROGREY/KOOOMO is a digital
                       supervise and assess their teams’      also continue to support innovative                                                platform that strives to become
                       work remotely.                         startups, some of which are               During these months we have also         a one-stop-shop by enabling
                                                              involved in sectors and business          worked with six innovative startups in   access to a multitude of global
                       If, on the one hand, local shops’     models that are driving a substantial     the retail sector.                       marketplaces.
                        revenue has grown much more           transformation in response to the
                        quickly compared to large             pandemic.                                 MEDIATE has developed a                  QBIT is a platform that uses virtual,
                        supermarkets, on the other hand                                                 small, motorised robotic trolley         augmented and mixed reality to
                        the retail sector – after a sharp     This crisis represents an opportunity     that performs home deliveries            transport customers into a 3D
                        drop in in-store sales – has seized   to drive innovation, and in order         autonomously.                            e-shop.
3. THE BENEFITS | 30

                       During this phase, some                   circular economy. Alameda                  Arup is supporting StopWaste in           occupation, both for existing and new
                       entrepreneurs need to reposition          comprises 14 cities located in the         creating a checklist for the evaluation   buildings, as a priority. The idea of
The idea of            their business, understand how to         eastern region of the San Francisco        of the potential additional effort the    “adaptive reuse” must prevail over
“adaptive reuse”       shift towards the sectors that can        Bay Area and is one of the few             conversion activities may require         demolition and new construction in
must prevail over      best tackle the crisis and maintain       members of the Ellen MacArthur             and of the necessary measures to          order to satisfy the market’s demand
demolition and         a good level of competitiveness,          Foundation’s network of circular           encourage such activities. In the         for different uses. Where possible,
new construction in    or transform their activity in an         cities that represents small local         meantime, the county of Alameda           vacant houses should be completely
order to satisfy the   innovative way. The pandemic              governments. StopWaste focuses             has understood that the presence          transferred to sites where there is a
market’s demand for    emergency must be seen as a               on energy, water and all types of          of a well-consolidated network of         demand for them, and new buildings
different uses         transformation spiral that will never     waste, including conventional solid        in-city areas could provide a suitable    should be designed to be flexible and
                       take us back to what was normal           urban waste.                               response to the need to repurpose         adaptable, so that they can be used
                       previously but will instead give us                                                  buildings during periods of crisis.       for different purposes in both the
                       the opportunity to discover new           The emergency made it all the more                                                   short and the long term.
                       dimensions for development.               evident to the agency that buildings       As far back as 2018, StopWaste
                                                                 need to be able to “adapt” and be          identified local administrations as
                                                                 reused for different purposes. For         leaders in the transition towards
                                                                 example, converting empty parking          a circular built environment,
                                                                 facilities and office spaces (now          providing planning, permits, financial
                                                                 vacant as a result of remote working)      incentives and training for owners
                       The current Covid-19 pandemic has         to residential use can help to alleviate   and developers. This led to the
                       forced all sectors, including the         the critical need for new housing          development, jointly with Arup, of
                       urban construction sector, to             in the San Francisco area. These           a primer for local administrations:
                       reassess their situation. In this         resources are often located in urban       Circular Economy in the Built
                       context, Arup opened a                    centres close to communication             Environment: Opportunities for Local
                       conversation, among others, with          routes and other services, thus            Governments 18. Focusing on a very
                       StopWaste, a public agency that is        reducing the demand for additional         localised scale (single buildings), the
                       supporting Alameda county, in             infrastructure to reach less built-up      document by StopWaste and Arup
                       California, in its transition towards a   areas that are further away.               presents the increase in use and          18
                                                                                                                                                           To find out more
3. THE BENEFITS | 31

3.2 Impacts on competitiveness                 focuses on maximising their potential,                    Focusing on maintaining the value of materials
                                               and the adoption of new business models
                                                                                                         and resources, improving the use of renewable
Creating new job opportunities,                like sharing and Product-as-a-Service (see
supporting the development of new              paragraph 1.2, The circular economy vision)               sources and fostering strong interest for
companies and attracting larger                to offer citizens solutions that are both more            innovation, the circular economy could generate
investments are the challenges that            competitive from an economic standpoint                   economic opportunities
cities are currently facing and that will      and environmentally sustainable.
be crucial for their development in the        Essentially, circular economy solutions
coming years. The overall economic             should base their competitiveness on the
transition is hitting many companies           following key drivers.
also within the urban fabric. A complete
assessment of the economic potential
of the circular economy is yet to be
carried out, but the general underlying                   ransition to more competitive
                                                         T                                                est use of goods: many
                                                                                                         B
principle is well understood and shared:                 sources for energy and                          goods and products in cities are
by focusing on maintaining the value of                  materials, for example by                       underexploited, from business
materials and resources, improving the                   supporting the adoption of                      buildings (offices and spaces used
use of renewable sources and fostering                   renewable energy sources.                       for work purposes or financial
strong interest for innovation, the circular                                                             transactions) to vehicles to
economy could generate economic                           roducts designed to extend
                                                         P                                               infrastructure. Although there are
opportunities for large corporations,                    their useful life and easily                    sporadic actions already in place, a
small companies and individual                           recover their end-of-life value.                systematic evaluation of the overall
entrepreneurs alike.                                                                                     untapped potential would lead to
                                                          euse of materials and
                                                         R                                               further savings.
Economic opportunities derive, in                        products that are otherwise
particular, from the use of new renewable                wasted.
and electrical technologies, a new
approach to designing assets that
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