CHIRAGDIN BIRYANI FRANCHISE APPROACH NOTE
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CHIRAGDIN BIRYANI FRANCHISE APPROACH NOTE
Who are we? Aakriti Foods (www.aakritifood.com) - spreading magic of Indian dishes since 2006 and state-of-the art European technology in food processing. We have successfully exported Ready to Eat Food across many countries in the world. Modern concept that ensures safe and hygienic processing of food, maintaining the aroma and taste ofdishes. ISO, Halal and HACCP certified More than 3-decades of food processing experience
What are we offering?
Chiragdin Biryani, a special and exclusive
online offering started in the year 2019
Over 15 varieties of freshly cooked non-
vegetarian and vegetarian dum biryani in a
clay handi
Mouth-watering recipes evolved from
culinary practices of Maharajas and
Mughals
3 pilot outlets - Karol Bagh, Shakarpur,
Gurgaon received great response
Dum gives the perfect smoky flavour and
punch tantalizing aroma of spices in
succulent biryani
USP WHAT SETS US APART?
OUR VALUE PROPOSITION Chef-less model - Just Heat & Deliver Two unskilled labour required Zero Food Wastage Prepared food from Cloud Kitchen Attractive packaging - Clay Handis Join the food industry with a small investment
HOW DO WE DO IT?
State-of-the
State-of-the art
art European
European food
food processing
processing technology
technology
Freshly made biryani processed in the cloud kitchen
Increased shelf-life
Store at room temperature
Safe. Tasty. Hygienic. Everytime.
What’s in it for you?
Standardized quality product
Food prepared and delivered to your
warehouse
Product storage, heating and packaging
training
Hassle Free and Fuss Free arrangement to
manage food delivery
Branding and marketing for offline and online
platforms
Save Overhead Costs: Minimal cost to
bootstrap operations. Minimum Inventory
Minimum equipment requirement
Inventory support and management
Our business models:
Cloud Kitchen/Master
Unit Franchise Franchise
Food delivered to your Food delivered to your
warehouse/outlet by CDB warehouse/kitchen by CDB
Multi-unit Franchise
Distributed to multi-units or
Individual unit sells to individual units by you
customers Food delivered to your
warehouse/kitchen by CDB
Distributed to your individual
units by you (5)
Individual units sell to
customers
Financials
QUANTITY VEGETARIAN NON-VEGETARIAN
500 gms 385 500
1 kg 625 800
Master Franchisee Multi-unit Franchisee Unit Franchisee
1) Minimum commitment of 25 units 1) Minimum commitment of 5 units 1) 2.5 lacs as fee
2) Master Franchisee fee of 25 lacs 2) Multi-unit fee of 10 lacs
3) 1 own unit, 24 other sign-ups (50%
of 2.5 lacs franchise fees to brand)
Open for pan-India locations
MF to have a warehouse Open for pan-India locations Open for pan-India locations
No central kitchen needed No central kitchen needed No central kitchen needed
Gross margin of 70% of the product Gross margin of 60% of the product Gross margin of 60% of the product
supplies supplies supplies
Product price: incl GST 5% Product price: incl GST 5% Product price: incl GST 5%
Unit Financials I Investment INR 6 Lacs I Break Even in 12-15 Months
How to order?
Via chiragdinbiryani.com website and app
(order assigned to nearest outlet)
Via aggregators such as Zomato, Swiggy,
Bharat Eat, Dunzo
Via local ads placed by outletIndustry Overview
The Biryani Story…Post Covid-19 stress on delivery over dine-in
FICCI-PwC report, published in December Swiggy’s annual report on the country’s food
2019 estimated the organized biryani delivery ordering habits revealed that Indians ordered
industry at Rs 2,500 crore in 2018-19 an average of 95 biryanis per minute, or 1.6
biryanis per second, in 2019
NRAI report (2019) - total market size of the
overall Indian food service industry at Rs 4.23 Major players include Hyderabad's Paradise,
lakh crore in 2018-19, growing at a CAGR of Behrouz Biryani, Biryani Blues, and Biryani by
9% with organized sector contributing 35% Kilo among othersChiragdin Biryani is placed in the vacant space
created by 3 major biryani brands in NCR
• Efficiently done delivery counters
• Strategically placed with right menu mix and
pricing
• Clean hygienic and timely delivery
• Capture a market share in fast growing
market
• Delivered to your warehouseGrowth Opportunity: Retail and Cloud kitchen Biryani map of India
Ideal Unit Franchise Partner Zeal of an entrepreneur Hole in the wall site Interest in the food industry Any floor Business orprofessional No provision for parking experience in management required Local demographic knowledge Ease of access for two-wheeler and understanding of customer Rented or ownedspace preference No prior experience in food Access to required capital industry required website and app (order assigned to nearest outlet)
Call For Franchise 7827719099 www.franchisebatao.com franchisebatao@gmail.com Thank you.
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