Chief Executive Appointment of - BIAZA
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Appointment of Chief Executive
Introduction
from the Chair
of Council
Dear Candidate
Many thanks for your interest in the role of Chief Executive WWT’s conservation successes and strong research
for the Wildfowl and Wetlands Trust. Now in our 75th year, and evidence-based work is supported by a large
the Trust is in a strong position despite all that is affecting membership, and the thousands of visitors to our
us and every organisation at the moment. However, there ten UK sites (in normal times). Of course, we need
is so much more to do. The global pandemic, combined more members and more visitors – even if we have to
with the twin crises of biodiversity loss and climate change, overcome pandemics to make that happen.
mean that WWT must continue to change and adapt to
The employees and volunteers at WWT are simply
meet these challenges going forward.
exceptional, whether they are counting Bewick’s Swans,
Almost all life depends on wetlands for water, food or catching eels in the rain, opening up streams for all
habitat. As the UK’s leading wetland conservation charity in urban conservation work in Slough, ensuring that
for the last 75 years, WWT has built a reputation as a globally threatened birds in our care are healthy or
conservation pioneer, saving wetlands and wetland welcoming the small children at our sites to come
species, providing essential conservation evidence and as face-to-face with a duck for the first time.
experts in wetland management, restoration and creation.
We are looking for a Chief Executive who can take
WWT inspires people around the world to live sustainably
WWT forward, ensure our voice is heard, influencing
with wetlands and to value the amazing things healthy
decisions in Government here and internationally,
wetlands achieve for people and nature alike. WWT is a
inspiring and leading our fantastic employees and
£25m organisation with 400 employees and over 1000
volunteers to help create an organisation that will
volunteers. It manages over 3,000 hectares of nationally
attract more support from members and many others.
important wetlands in the UK across ten sites, welcoming
over one million visitors a year and has major conservation The rest of this pack sets out some more details about
programmes in Madagascar, Cambodia and China. the work we do. More information can be found on our
website. I hope you find this vision compelling and we
With big ambitions ahead, WWT is now seeking to appoint
very much look forward to hearing from you.
a Chief Executive to ensure a greater impact for wetlands
and across the wider environmental sector and fulfil its Thank you
charitable objectives. This role has the opportunity to look
to the future, to grow WWT and to increase the impact the
organisation has through its targets of creating 100,000
hectares of wetland in the UK and inspiring a further million
Barnaby Briggs, Chair of Council
people to take action for wetlands. Growing the finances
and the number of members and other supporters of the
trust is an essential source of strength for the Trust.
APPOINTMENT OF CHIEF EXECUTIVE 02
Our vision
The Wildfowl & Wetlands Trust protects wetlands and the wildlife that depends on it.
Our mission
We conserve, restore and create wetlands, save wetland They are part of our natural infrastructure, providing
wildlife, and inspire everyone to value the amazing things essential protection against environmental issues
healthy wetlands achieve for people and nature. like flooding, drought and pollution. More than one
billion people depend on wetlands; 40% of the world’s
Why Wetlands? species rely on wetlands. More than a quarter of all
We are facing a climate, nature and wellbeing crisis. carbon in the ground is held by wetlands. Yet they are
Wetlands are the answer. disappearing three times faster than forests.
Teeming with biodiversity, providing homes for many But there ‘s hope. Unlike ancient woodland and
endangered species and multiple resources for people, rainforest that take centuries to regenerate, new
wetlands are found all over the world from the mightiest technology means WWT can create new wetlands
delta to the humblest pond. in a matter of months and years.
Our history
WWT was founded by Sir Peter Scott in 1946.
The son of Antarctic explorer Captain Scott, Peter was WWT grew from strength to strength during Peter’s life
an Olympic sailing medallist, a well-known painter and since his death in 1989. We now welcome a million
and broadcaster. He was the founding chair of WWF – visitors each year to ten Wetland Centres in the UK, and
he even drew their famous panda logo. we undertake more research and conservation projects
around the world than ever.
He set up the Wildfowl & Wetlands Trust at Slimbridge as a
centre for science and conservation open to the public. For more information on our timeline since 1946 click here.
Peter and his family presented the BBC’s first live television
wildlife programmes from his artist’s studio overlooking the
lakes at Slimbridge, from where he brought a love for the
British countryside into millions of homes.
APPOINTMENT OF CHIEF EXECUTIVE 03
Our Strategy
Our current strategic plan covers the period 2017 – 2022 and sets out our aims
including developing more connected and healthy wetlands, inspiring more people
to engage with wetlands and connecting them with wetlands where they live and
work, and offering solutions to conserve the world’s most threatened wetland
hotspots and improve the livelihoods of their people.
For the full strategic plan, please click here. It has identified four overarching ambitions for the charity:
Refocus for the Future 1. A bigger and better network of wetlands, that is
more able to sustain healthy wetland nature and
Prior to the coronavirus pandemic, WWT embarked
provide nature-based solutions, including responses
on a strategic review, involving wide consultation with
to the impact of the climate emergency.
employees, trustees and external experts.
2. The majority of the public are significantly more
Using the 2017-2022 Strategy as a valuable foundation,
connected to and benefiting from wetlands and one
the strategic review highlighted the need to further
million people are directly taking action for wetlands.
focus our work to better benefit wetlands, more
nimbly respond to current environmental challenges 3. In our priority countries wetlands are effectively
and opportunities, and to do all this within a realistic valued and considered in local, national and
financial framework. regional decision-making.
Refocus for the Future is a robust plan to ensure WWT 4. Key international decision-makers value wetlands and
remains able to fight for the world’s wetlands and the we have built a global community of highly skilled
wildlife that depend on them now and over the long term. individuals delivering the creation and management
of wetlands and mobilising wetland support.
APPOINTMENT OF CHIEF EXECUTIVE 04
Our Strategy
Under this plan we hope to develop new ways for
people to support and engage with WWT to make
wetlands relevant to their everyday lives, make our
visitor centres more commercially viable, improve
digital systems and reporting, and increase the
contribution of volunteers over the long term.
The changes resulting from the Refocus for the Future
plan are already underway. There is ongoing flexibility
within the implementation of Refocus plans that allow
for the new Chief Executive to drive WWT’s growth and
increased impact through priorities and focus areas.
WWT is a charity registered with the Charity Commission
in England and Wales and with the office of the Scottish
Charity Regulator. The charity was founded in 1946 and
converted to a charitable company limited by guarantee,
registered in England and Wales in 1993.
For information on our annual reports and accounts,
WWT has four, wholly-owned subsidiary companies,
click here.
each registered in England and Wales.
Each subsidiary company has its own Board of Directors
Wildfowl & Wetlands Trust (Trading) Ltd carries out
responsible for running each company. The Chief Executive
commercial activities, mostly retail and catering, at
and at least one other member of WWT’s Management
WWT’s centre. Wildfowl & Wetlands Trust (Consulting) Ltd,
Board sit on each company’s board.
known as WWT Consulting, provides environmental
consultancy services. Wetlands Advisory Service is now WWT’s Management Board, consisting of WWT’s
dormant. Wildfowl Trust (Holdings) Ltd does not trade, Directors, oversees the day-to-day running of the
but acts as trustee of property for WWT. Each of the Trust. The Chief Operating Officer has responsibility for
trading subsidiaries donates its taxable profits to WWT these activities, reporting to the Chief Executive, who is
every year, under the Gift Aid scheme. ultimately accountable to the Chair of Council.
All members of the Council are volunteers who give
freely of their time and have no beneficial interest
in the group or charity. More information about the
Council can be found here.
For more information on our sustainability impact and
reporting, click here.
APPOINTMENT OF CHIEF EXECUTIVE 05
Job description
Reporting into WWT’s Council, the Chief Executive has overall accountability for the
strategic direction, performance, promotion, values and culture of the organisation.
The Chief Executive will act as WWT’s chief ambassador, • Ensure the organisation is fit for purpose, is performing
representing the organisation in the UK and internationally. effectively and that its functions, systems and
Key responsibilities include, though are not limited to: processes support the successful implementation
of the Strategy.
Leadership
• Drive strong commercial and financial management
• Lead the implementation of WWT Strategy and the
of the charity, including accessing significant external
Refocus programme, working with the Council, and the
funds as well as overseeing budgets, preparation of
Management Board led by the Chief Operating Officer.
annual accounts and required reporting.
• Inspire and support a talented and experienced Chief
• Lead and support the Chief Operating Officer whilst
Operating Officer and Management Board through
remaining well informed of operational matters and
championing their role within WWT and supporting
overseeing that goals and targets remain on track.
their personal development and wellbeing.
• Lead the further development of WWT’s culture and
• Engage and inspire across all levels of the whole
be a role model in its implementation.
organisation, to support, challenge and build WWT to
deliver greater impact for wetlands and the people • Champion equality, diversity and inclusion as well
and wildlife that depend on it. as health and wellbeing for WWT employees and
visitors alike.
APPOINTMENT OF CHIEF EXECUTIVE 06
Job description
Promote and represent WWT Governance and strategy
• Communicate WWT’s beliefs, brand, vision and • Ensure strong and effective relationships between
philosophy through external advocacy in the UK and Management Board and Trustees.
internationally.
• Proactive in focusing on WWT’s charitable purpose in
• Develop and maintain strong and positive relationships the 21st century to evolve an organisation to be fit for
with key external stakeholders* so that opportunities the future and able to deal with long term issues, risks
to create bigger, better wetlands are created and and opportunities.
leveraged.
• With designated employees, ensure governance
Including local, regional and central governments,
*
procedures are up to date including compliance,
policy makers, statutory bodies, developers, funders, financial and risk management issues, involving the
supporters, partners and individuals. Council as appropriate.
• Maximise the potential of WWT’s voice to influence • Accountable for legal, regulatory and contractual
government policy, and to ensure WWT’s ability to compliance and ensuring that the welfare of workers,
respond to political change and opportunities. visitors, living collections and assets is protected and
maintained appropriately.
• Clearly articulate the value and impact of wetlands,
both now and for the future, and WWT’s commitment to
them to a wide range of audiences including the media.
• Build partnerships, relationships and collaborations
to maximise income and support and maintain
financial sustainability for WWT.
• Champion and inspire the future generations of
conservationists.
APPOINTMENT OF CHIEF EXECUTIVE 07
Person
specification
Candidates will be required to demonstrate experience and achievement against the
majority of the following areas. How something is achieved and delivered is as
important as what the result is:
Essential: • Exceptional communication, presentation and
interpersonal skills.
Leadership
• Experience of advocacy, engaging with external
• Demonstrable experience of senior leadership in a
stakeholders to influence social change or public
large organisation, working across a range of sectors
policy, an experienced media performer and used to
and stakeholders.
using social media and digital outreach.
• Experience of operating at Board level and capable
• Sound knowledge of fundraising with a successful track
of working with and alongside the WWT Council and
record of leading income growth from a range of sources
Presidents.
and personally developing relationships with funders.
• An authentic, inspiring and empowering leader who
• Is positive and innovative in the face of
genuinely wants to help and support others and
environmental challenges.
respects their views and needs.
Governance and strategy
• Is collaborative and demonstrates a flexible
approach, nurturing resilience in their self and others. • Strong commercial acumen and a proven ability to
take complex, varying sources of information and
• Support the development of and be an ambassador
sensitively interpret into simple actions which inspire
for making WWT an even better place to work and
and drive results through its people.
volunteer.
• Proven track record of engaging, supporting and
Promote and represent WWT motivating organisations, communities and people,
• A passion for conservation and the environment to embed change, encourage forward-thinking and
and a broad understanding of, and engagement in, deliver results over the short and long term.
current and future environmental issues.
Desirable:
• Excellent negotiating skills and ability to influence
• A track record of relevant professional experience in
others, especially working in partnerships, alliances or
conservation and/or a related field.
informal collaborations.
• Experience working in a not-for-profit organisation
• Skilful external representation skills and ability to act
or mission-led organisation.
as WWT’s ambassador to a wide range of audiences.
• Expertise in supporting and driving strategic and
• Sound understanding of political environments and
cultural organisational change.
the ability to build new relationships at a senior level
across civil servants, parliamentarians and local • An awareness of the context in which WWT operates,
government leaders. including politically and internationally.
• Competence as a media spokesperson.
APPOINTMENT OF CHIEF EXECUTIVE 08
Management Board
Patron – HRH The Prince of Wales
President – Kate Humble
Vice Presidents
Council (Trustees)
Chairman – Barnaby Briggs
Chief Executive
Vacancy
Chief Operating Officer
Kevin Peberdy
Director of
Director of
Director of Marketing Director of Senior PA to
Finance &
Conservation & Supporter Operations Directors
Support Services
James Robinson Development Matthew Carter Rebecca Jordan
John Rew
Corinne Pluchino
PA to Directors
Vacancy
APPOINTMENT OF CHIEF EXECUTIVE 09
How to apply
To apply, please submit a CV and covering letter, Perrett Laver will conduct an executive search process
detailing how you fulfil the role description and personal in parallel with the public advertisement of the role.
specification to https://candidates.perrettlaver.com/ Longlisted candidates will be invited to interview with
vacancies/ quoting reference 4962, deadline for Perrett Laver in late-March and the Selection Panel will
application is 9am GMT Monday 1st March 2021. subsequently meet to decide upon a final shortlist in
mid-April. Subsequent formal and informal interviews
The headquarters for WWT is Slimbridge Wetland
will take place in late-April.
Centre in Gloucestershire, however, the base location
for this role is negotiable. Please note, when travel
safely resumes there is a need for regular national and
international travel in order to fulfil the requirements of
this role. The salary is competitive and commensurate
with the seniority of the appointment.
WWT is an equal opportunities employer and all applications will be considered solely on merit.
Protecting your personal data is of the upmost importance to Perrett Laver and we take this responsibility very
seriously. Any information obtained by our trading divisions is held and processed in accordance with the relevant
data protection legislation. The data you provide us with is securely stored on our computerised database and
transferred to our clients for the purposes of presenting you as a candidate and/or considering your suitability for a
role you have registered interest in.
Perrett Laver is a Data Controller and a Data Processor, as defined under the General Data Protection Regulation
(GDPR). Our legal basis for much of our data processing activity is ëLegitimate Interests’. You have the right to object
to us processing your data in this way. For more information about this, your rights, and our approach to Data
Protection and Privacy, please visit our website www.perrettlaver.com/information/privacy-policy/
APPOINTMENT OF CHIEF EXECUTIVE 108-10 Great George Street London SW1P 3AE UK T: +44 (0)20 7340 6200 F: +44 (0)20 7340 6201
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