Celebrating the Sporting Life - 2021 MEDIA KIT - Virginia Sportsman
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Celebrating the Sporting Life
2021 MEDIA KIT
OUR MISSION remaining subscribers live in the Mid- DISTRIBUTION hotels. These include the Homestead,
Atlantic region and in other parts of the Primland, Keswick Hall and Boar’s Head
The Virginia Sportsman is a lifestyle country. The Virginia Sportsman is distributed Resort. In addition to the Homestead’s
magazine that celebrates sporting life by American News Company (formerly 450 guest rooms, the magazine is
and culture. Since 2003, the magazine TNG/Ingram) to major bookstore available at the 33 cottages in the
has been the authentic voice of British
CONTENT chains, including Barnes & Noble, and homeowners’ club, which sees 1,200
sporting traditions and conveys a Our magazine’s content supports broad independent outlets that are mostly guests per year. It is also distributed to
distinct lifestyle that is not limited to sporting interests, from fly fishing, located in Virginia. A few book stores members of The Homestead’s shooting
geography. This unique heritage is hunting and shooting sports, to land carry the magazine in Maryland, club. The magazine is found in common
enjoyed by our loyal readers in the preservation and recreational land North Carolina, and Alabama. The areas throughout the Greenbrier and
Commonwealth and beyond. management. We write about fox hunting Virginia Sportsman is also available in fly fishing lodges in and outside the
and equestrian activities, historic homes through Amazon.com. Digital United States. It is also found in luxury
and gardens and destination travel. The versions are available online at www. car dealerships, yacht clubs, country
CIRCULATION Virginia Sportsman also features food, TheVirginiaSportsman.com and through clubs and hunting lodges.
The Virginia Sportsman’s circulation is wine and spirits, sailing, gear, book Magzter, a digital newsstand with more
approximately 7,500. Subscribers are reviews and more. than one million users in the United CO-SPONSORSHIP &
represented in 50 states. Our most Stories include sporting life and States and more than 22 million users EVENTS
recent survey indicates that 70% of culture from all parts of the globe: fly worldwide. It is accessible to owners of
our readers are over the age of 40. fishing in Alaska, Patagonia and Iceland, iPhones, iPads, Android and Windows The Virginia Sportsman co-sponsors or
Many are high-net-worth individuals horseback-riding in Transylvania, mobile devices. participates in events such as fishing
who own multiple residences and hunting in Africa and sailing from the The Virginia Sportsman is being tournaments, sailing regattas, clay and
travel extensively. Eighty percent of United States to Bermuda. placed in the rooms and common skeet-shooting events, polo matches,
our subscribers live in Virginia. The areas of exclusive resorts and boutique steeplechases and food and wine shows.
SPECS
SPREAD FULL
Bleed: 17.875w x 11.25h Bleed: 9.125w x 11.25h
Trim: 17.5w x 10.875h Trim: 8.75w x 10.875h
Live Area: Live Area:
16.635x 10.0h 7.875x 10.0h
1/2 1/4
1/2
Vertical:
1/2 3.875w 1/4
x
10.0h 1/4 Horizontal:
3.875w x 4.875h
1/2 Horizontal:
7.875w x 4.875h 1/4 Vertical:
1.875w x 10.0h
AD SUBMISSION
Ads should be submitted as high-resolution CMYK PDFS.
All PDF files must meet PDF/X-1A standards. Images must
be 300 DPI. Fonts must be embedded or converted to
outlines. All files must be CMYK only. Do not use RGB or
spot colors.
JUNIOR SPREAD
Bleed: 9.125w x 5.5h
Trim: 8.75w x 5.3125h Ads should be submitted to:
Live Area: lworth@thevirginiasportsman.com
7.875w x 4.875h
DEADLINES
Spring 2021 Fall 2021
RATES (Mar, Apr, May) (Sept, Oct, Nov)
Space Reservation: Space Reservation:
S TA N DA R D P L AC E M E N T S 1X 4X
2/3/21 8/4/21
Materials Due: Materials Due:
2 - PAG E S P R E A D $ 3 ,7 8 0 $3,024
2/3/21 8/4/21
JUNIOR SPREAD $2,395 $1,925 Street: 3/12/21 Street: 9/10/21
FULL $ 2 ,1 0 0 $1,680
Summer 2021 Winter 2021
1/2 $1,300 $ 1 ,1 0 5 (Jun, Jul, Aug) (Dec, Jan, Feb)
1/4 $850 $765 Space Reservation: Space Reservation:
4/28/21 11/3/21
P R E M I U M P L AC E M E N T Materials Due: Materials Due:
4/28/21 11/3/21
B AC K C O V E R $3,200 Street: 6/4/21 Street: 12/9/21
“We were introduced to The "The Virginia Sportsman has “We got a more fruitful response “We’ve worked with The Virginia
Virginia Sportsman in the last year. been a great partner with Green in jobs acquired from our coverage Sportsman for a number of years
Their increased focus on dog as Top Sporting Goods.We started in The Virginia Sportsman than in and have always been delighted
well as the quality of the magazine offering the magazine in store for any other publication, so we’re with the professionalism of the
content made it an appealing fit our customers in early 2019. The bullish on their audience for sure.” advertising and editorial staffs.
for advertising our brand. The staff staff at Virginia Sportsman has Their articles are written with the
has been wonderful to work with, a deep commitment to aligning Julie Kline Dixon utmost of care to provide accurate,
which has made for a beneficial gear, lifestyle, and outfitting to Architect inspiring information. We love to
partnership.” Virginia's outdoors that creates hear from our visitors who have
a rich experience that keeps our “Our advertising through The read about us in The Virginia
Gretchen Goodson customers looking forward to Virginia Sportsman has expanded Sportsman.”
SportDOG® Brand Marketing Manager the next edition. They also seem our reach into an affluent and
to find a way to seek out great interested target market. By the Jenny Burghardt
“We’ve found The Virginia stories about companies, products, promotion of the magazine in City of Aiken Tourism Supervisor
Sportsman to be an ideal place and people around our state that venues such as B&B’s, historic
to advertise because of their you have never heard of. A true inns, high-end logding and tourist “We are thrilled with the article
great reputation, loyal readership surprise and delightful moment areas, we have been able to let on PriestView. We’re getting more
and ability to capture the hunt for me as I open each edition. I potential boat owners and buyers calls for hunts already!”
country lifestyle. We’ve benefited personally find myself reminded as know about our marina and yacht
from increased exposure as well I read each edition that our state sales offerings. The staff makes the LaVerne Castillo
as general association with the and region offers us all so much to advertising process easy for me as Priestview Hunting Preserve
magazine.” be thankful for." a business owner.”
Alex Webel Blaine Altaffer, President/CEO Green Top Onna A. Grimm, Owner of Chespeake Yacht
Hillard Estate & Land Management, LLC Sporting Goods Sales & Deltaville Yachting Center
The Virginia Sportsman is published quarterly by Virginia Outdoor Media, LLC. The magazine is a proud member of the Outdoor Adventure Media (OAM) network of
outdoor sporting and travel magazines—collectively reaching more than 1 million active readers across the country.
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