CATERING IN EDUCATION - The only show dedicated to - EVENT INFORMATION 2021
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EVENT INFORMATION 2021
The only show dedicated to
CATERING IN EDUCATION
LACA MAIN EVENT & EDUCATION CATERING EXHIBITION
12th–14th October 2021 Hilton Birmingham Metropole lacamainevent.co.ukLACA MAIN EVENT & EDUCATION CATERING EXHIBITION The LACA Main Event which incorporates the LACA school food show is the ONLY event dedicated to catering in education, making it the best sales and marketing opportunity for anyone targeting the sector LACA - The School Food People represent 3,300 different organisations providing 3 million lunches in 22,000 schools everyday As an exhibitor, you will be provided with multiple opportunities to showcase your brand or solutions to senior decision makers and influencers from across the education catering market. Targeted messages reaching in excess of 40,000 contacts both pre and post the event, as well as huge support from leading trade publications and associations ensures your company and brands coverage above and beyond that of the event itself. 12th–14th October 2021 Hilton Birmingham Metropole lacamainevent.co.uk
SHOWCASE YOUR BRAND
Over 140 exhibitors JOB TITLES VISITOR PROFILE
successfully showcase LOCAL AUTHORITY 37%
products and services from Business Manager/Bursar
across these sectors; Catering Director CONTRACT CATERER 25%
Catering Services Manager
PRIMARY SCHOOL 10%
Food Chef
Drink Commercial Manager SECONDARY ACADEMY 9%
Technology Contract Director/Manager
SECONDARY SCHOOL 6%
Equipment Development Chef
Furniture Head Teacher PRIMARY ACADEMY 3%
Training solutions Operations Director/Manager
Regional/Area Manager MULTI ACADEMY TRUST HQ 3%
Meet with over 1,340 Trust Catering Manager
FURTHER/HIGHER EDUCATION 2%
visitors and Main Event
delegates looking to FREE SCHOOL 1%
discover new products,
OTHER 4%
services and innovations.
12th–14th October 2021 Hilton Birmingham Metropole lacamainevent.co.ukFACTS
We find the LACA Main event one of, if not our
biggest and most successful industry events of
140+ Companies exhibiting
the year. Having such a diverse delegate base of
Local Authority Caterers; Contract Caterers and
1,340+ Visitors and delegates attend
the LACA Main Event each year
Multi-Academy Trusts, really gives us a chance
to showcase our new Education Solutions and
products across the sector and of course to catch
94% Attendees are looking to discover new products and
innovations up with many existing customers. I always say to
other suppliers and potential exhibitors who are
thinking about whether they should attend, if you
84% Exhibition visitors are responsible for purchasing or
influencing purchases want to play in the Education Sector, this is the
‘must attend’ event - you will never get as many
92% Exhibitors in 2018 rated the show as excellent keen and interested school caterers in one place.”
or good
500m+ Meals served in primary schools each year
by LACA members
12th–14th October 2021 Hilton Birmingham Metropole lacamainevent.co.ukNETWORKING
Pre-Conference Dinner
“I have been exhibiting at the
An informal evening which takes plane on the first day. Each year the evening LACA The Main Event organised
has a theme (fancy dress optional!) chosen by the LACA chair and provides the by Dewberry Redpoint for over
opportunity for exhibitors and Main Event delegates to meet and network in a 10 years. Their organisational
relaxed environment.
skills both pre-event and on
LACA Awards & Gala Dinner the day are second to none.
Audience figures, so important
Taking place on the final evening of the LACA Main Event. Join over 600 senior when an organisation has
industry decision makers and caterers at prestigious black tie gala dinner to invested time and resource in
celebrate the individuals and teams who continue to make a real difference in
exhibiting at a show, are always
education catering.
healthy, both in terms of quality
As an exhibitor at the LACA Main Event, there are a host of opportunities to and quantity.”
sponsor the awards and associate your company as a leading supplier in the
education sector.
Discuss exhibiting or sponsorship opportunities with
adele.mason@dewberryredpoint.co.uk
0845 000 2500
12th–14th October 2021 Hilton Birmingham Metropole lacamainevent.co.ukEXHIBITION FLOORPLAN 2021
HOTEL STAFF HOTEL STAFF
PALACE SUITE ACCESS ONLY ACCESS ONLY
L3 L2 L1 P1 P2 P3 P4 P5 P6 P8 P9 P10
L4 ENTRANCE TO PALACE SUITE
L15 L16
P22 P21 P20 P19 P18 P15 P14 P13 P12 P32
FE L5
L14 L17 P23 P24 P25 P26 P28 P29 P31 P33
FE
L13 L18
L6
LIBRARY SUITE L19 P46
L7 L12
P45 P43 P41 P39 P38 P37 P36
FE L11 L20 P48 P49 P50 P52 P53 P54 P56 P57 P58
L8
EXIT
L21 PALACE
L9 SUITE
P66 P65 P64 P63 P61 P60 P59
FE
EXIT
LIBRARY
SUITE
ENTRANCE
FROM FOYER TO M86 M85 M84 M83 M82 M81 M80 M79
LIBRARY SUITE
STORE M67 M68 M69 M71 M72 M73 M74 M75 M76 M77 M78
STORE M65 M63 M62 M61 M60 M59 M58 M57 M56 LOADING DOORS
FE DOORS
M43 M44 M45 M46 M47 M48 M49 M50 M51 M52 M53 M54
MONARCH SUITE
M42 M41 M40 M39 M38 M37 M36 M35 M34 M33 M32
SERVICE DOORS
M19 M20 M22 M23 M24 M25 M26 M27 M28 M29 M30
STORE
M17 M15 M14 M13 M12 M11 M9 M8
STORE
M1 M3 M4 M4
ACCESS TO
MONARCH KITCHEN
SCoTY ENTRANCE EXIT
NATIONAL MONARCH MONARCH
Hilton Birmingham MetropoleThe NEC Birmingham, FINAL SUITE SUITE
Pendigo Way, Marston Green, Birmingham B40 1PP
12th–14th October 2021 Hilton Birmingham Metropole lacamainevent.co.ukSTAND RATES
Be part of the only UK event dedicated to catering in education
Stand Rates – All prices + VAT
Stand Rates - all prices are +VAT Stand Only Residential Package*
Member Non Member Member Non Member
2m x 2m £2,755 £3,405 £4,110 £4,720
3m x 2m £3,800 £4,560 £5,240 £5,900
4m x 2m £5,040 £5,700 £6,295 £6,945
Costs are all inclusive and include: Residential Package Stand Only
Stand space
Shell scheme including fascia and nameboard
Two x 120w spotlights
B&B accommodation for 2 people in single
occupancy rooms for 2 nights, 12th & 13th October
Lunch for two on Tuesday 12th October
Two places in Conference sessions
Two places at the pre-conference evening
on Wednesday 13th October
Two places at the Gala & Awards dinner
on Wednesday 13th October
12th–14th October 2021 Hilton Birmingham Metropole lacamainevent.co.ukSPONSORSHIP AND BRANDING OPPORTUNITIES
Increase your presence at the LACA Main Event & Education Catering Exhibition
LACA Award sponsorship £2,950 Branding included on all 5 coffee points. Can day event.
Full branding in the nomination brochure and at include pop up banners and literature placement.
the LACA gala dinner including presentation of Samples Bins £1,500
award to winner. Promotional staff £300 per day Sample bins of product outside the
Have team members or promotional characters hotel entrance
Exhibition Route Planner £3,300 circulating the exhibition
Sponsor will have branding on the Route Planner halls with samples of your products encouraging Flag Banners x4 £1,500
featuring exhibition floor plan and exhibitor list. visitors and delegates to To be placed outside the hotel
your stand.
Exhibition floor signs £POA Sponsor LACA help desk £1200
Promotional floor tiles printed with company logo Literature and Promotion Distribution £POA Logo branding on the LACA help desk
and stand number to drive traffic to your stand Placement of company literature in visitor and
(limited to four companies). delegate bags (A4 single sheet). Heavier literature Sponsor the LACA staff t-shirts £1,250
such as catalogues can be included in the Company logo on all LACA staff t-shirts
You are here boards £900 brochure libraries which will be situated around
Your logo will be on the exhibition floor plan the exhibition. Bespoke sponsored announcements £500
and displayed at various locations around the (limited to 3 exhibitors) – 4 announcements
exhibition and conference venue. Delegate notepad and pen £3,500 (solus) to be heard throughout exhibition to promote
Your company’s branding on the notepad and pen attendance of the show.
LACA Pre-Conference Evening £2,000 given to every delegate.
Pull up banners and table branding around the
venue and on all publicity promoting
the evening. Delegate Lanyard £3,000
Coffee Points £2,500 Worn by every delegate across three
Discuss exhibiting or sponsorship opportunities with
adele.mason@dewberryredpoint.co.uk 0845 000 2500
12th–14th October 2021 Hilton Birmingham Metropole lacamainevent.co.ukYou can also read
