Career Essentials LinkedIn: Raising your Profile & - The session will begin at 1pm - UCL

Career Essentials
LinkedIn: Raising your Profile &
Sourcing Opportunities

   The session will begin at 1pm

   Please make sure you have downloaded
   the exercise handout e-mailed to you.

Welcome!
Career Essentials
LinkedIn: Raising your Profile &
Sourcing Opportunities

Tessa Parsons & Sally Brown
Careers Consultants, UCL Careers

                      2

House-keeping

If you joined using a name that is not the student
name you are registered with please introduce
yourself in the chat box (for the register).

                           3

Issues?
Please send one of the moderators a private
message if you either cannot hear us or you
have not received the session materials.

                        4

Still can’t hear us?
1. Check your sound settings on your device

2. Try leaving the session and re-joining

3. Use the menu tool (top left) and select “use your
   phone for audio”

                              5

Career Essentials Programme

 Lunchtime                   Small Group   E-Learning
   Talks     Workshops
                              Sessions       course

                         6

Talks May 2020
Application Forms & Cover Letters         20th

Interview success: in person and online   21st

Improve your CV                           22nd

Connecting with Employers Remotely        26th

Sourcing Jobs & Work Experience           27th

Considering a Masters                     28th

CVs – small groupwork        7            29th

Talks June 2020
Your Future and Working Towards It

How to Build Your Skills & Experience
Without an Internship

CVs – small groupwork

Linkedin

                            8

Slides and recordings

Search ‘UCL Career Essentials’

                                 9

What we’ll look at today
1. What is LinkedIn?
2. Your experience.
3. How do recruiters use it?
4. Writing a profile and editing privacy settings.
5. Getting connected and utilising potential connections.
6. The alumni tool, joining groups.
7. Searching for jobs and following companies.
                               10

So what is LinkedIn?
Type into the chat box

                         11

So what is LinkedIn?
LinkedIn is an online platform used for
professional networking, recruitment and
engagement between companies, employees
and job hunters.

                        12

LinkedIn conversations
    Do you have a
      LinkedIn
      account?            Yes of course

    Do you use it?

                          No not really

UCL Careers                Student
                     13

Current LinkedIn use
Answer the poll:

Did you have a Linkedin account before booking
for this session?

                       14

Current LinkedIn use
If you answered yes to the previous question:

Do you actively use your Linkedin account? Be
honest!

                        15

As a job seeker…

• What are the ways LinkedIn could be useful in
  conducting a job search?

• Type into the chat box

                           16

Recruiters
• How do you imagine recruiters typically use
  LinkedIn within their recruitment activity?

• Type into the chat box

                           17

Job hunting with Linkedin
• What’s your experience of using Linkedin for
  job hunting?

• Type into the chat box

                           18

How do
employers
use social
Media?

Source: Jobvite survey of
recruiters

Linkedin ‘recruiter’

LinkedIn recruiter video

                           20

Personal Branding

            21

Personal Branding
What happens when you google yourself?
• If nothing returned with just your name,
  perhaps use ‘name + UCL’
• check both web, images and videos
• do the returned results project you in a
  positive way to future employers?
                                             Employer’s reaction:
                                             "We find these online
If you have few or no returned results:      comments totally
                                             unacceptable and have
• what does that say about you?              terminated this person's
                                             employment with immediate
                                             effect."
                              22

23

24

Creating your online brand
(presence)

Social media in the language of fruit
       I’m eating a #grape

       I like lemons

       Here’s a video of me eating a melon

       Here’s a great photo of some pears

       Here’s how to make a great smoothie

       I’m listening to “Raspberry Beret”

       Anyone want some bananas?

       Snap of my fruit face!

Linkedin

    My skills include apple picking
    I’m qualified in banana peeling
    I work in the fruit industry
    I’m interested in the future of fruit freshness
    I’m connected to fruit growing experts
    Here’s a video / photo / recipe for a smoothie
    Here’s my blog about the best fruit diet

What’s the difference between a
Linkedin profile and a CV?
Internet search:
“Liz Chester UCL”

• Compare and contrast to a
  typical offline CV
• What are the differences in
  terms of sections, content
  and tone of voice?

                                28

Use a Professional Photo
               • 14 x more views with a
                 photo than without

               • How do you want to be
                 seen at work? Consider
                 dress code

               • Be alone

               29

Professional headlines (weak)
Overused buzzwords

• UCL Maths graduate looking for work

• Dynamic, motivated UCL student with
  communication, teamworking and leadership
  skills

                       30

Professional headlines (better)
Specific and tangible skills & knowledge
• UCL MSc Environmental Social Science student
  currently interning at an environmental consultancy.
  Seeking a role within the Environmental NGO sector.

• Recent UCL History graduate seeking marketing
  internship. Previous sector experience as marketing
  co-ordinator of UCL European society along with
  customer service experience.

                            31

About (the Summary)
                      Acts a little like a CV personal profile
                      / cover letter
                      Provides Executive summary

                      Keywords not buzzwords:
                      Tangible, evidence-based information
                      written in ‘first-person’ narrative

                  Personal interests - show who you are

                       Recommendations
                       Elevate to the personal profile

About (the Summary): words
Don’t use generic         Do use specific
• Extensive experience    • Environmental Science
• Innovative              • Policy
• Motivated/ dynamic      • International relations
• Results-oriented        • Governance
• Proven track record     • Spanish / Portuguese
• Team player             • Project management
• Problem solver          • Excel
• Entrepreneurial         • SPSS / Python
                         33

Include Projects, Multimedia & Skills

                  34

Availability to opportunities &
job preferences

                35

Resources
Internet search “linkedin for students”
• https://university.linkedin.com/linkedin-for-students

Use UCL Careers Digital Library (search “linkedin”)
• https://www.ucl.ac.uk/careers/resources/information

                            36

Resources: Linkedin Learning
 Internet search:
 “UCL Linkedin Learning” &   “Linkedin Learning for Students”

https://www.linkedin.com/learning
                             37

Task 1
• Edit your ‘profile’ using the worksheet:

   • Headline

   • Add key skills

   • Specify careers interests

   • Begin to complete your profile

(20 minutes)

                                 38

What a ‘from scratch’ profile
may look like

   Your name
   Your current role

                       39

Adding ‘key skills’

Adding ‘interests’

 40

Profile in another language
• You can create your profile
  in a language that is
  different from your default
  profile. While you can't
  change the language of
  your primary profile, you
  can create as many
  additional language
  profiles from the options
  available.
                                41

Task 1 – how did you find it?

 Any general questions
 or comments?

                         42

Task 2
• Edit your ‘privacy’ using the worksheet:

   • Sharing profile edits with others

   • Profile viewing options

   • Group notifications

(5 minutes)

                               43

Privacy
Important to understand what others can see about you.
LinkedIn privacy settings:
   • Select what others see when they view your profile
   • Unless profile a work-in-progress - full details
   • Turn-off notifications when joining groups / updating your
     profile
On other platforms (e.g. Twitter, Facebook, Instagram):
   • Check your privacy settings
   • Monitor posts you’ve been tagged in

                                44

LinkedIn Privacy

               45

Task 2

 Any general questions
 or comments?

                         46

What we’ve covered
1. What is LinkedIn? ✓
2. How do recruiters use it? ✓
3. Writing a profile and editing privacy settings ✓
4. Getting connected and utilising potential
   connections
5. The alumni tool, joining groups
6. Searching for jobs and following companies
                           47

Getting connected: why bother?
Gaining insights into:
• what jobs you could do with your degree
• what working in an industry / job role / company might
  be like

Career paths:
• how did a connection get where they are?
• what skills / qualifications helped them get there?

                              48

Getting connected: why bother?
Vacancies:
• finding out about advertised / non-advertised
  opportunities
Recruiters:
• increase visibility
Marketing yourself:
• sources of content for applications and interviews
Recommendations:
• first-hand evidence for what you’re capable of
                             49

The power of connecting
Internet search: ‘UCL Linkedin’

                        50

UCL Alumni: snapshot

           51

53

Find new connections &
opportunities by…

  Joining   Following company     Using
  Groups          pages         job search

                   54

Connecting on Linkedin
• Make sure you customise the invitation to connect
• Add a note
• 300 character (50-60 words) message (very short!)
• Tailor your message to the person you are interested in
• Make your ask in the form of a question

                            55

Adding a personal note
Dear Ryan,
I see that you graduated from my current university,
UCL. I’m an economics student and would be excited to
hear more about your work with London Economics. I
was wondering whether you would be able to spare
some time to answer some of my questions?
Thanks so much,
Brian

                           56

Building on connections
• Use connections to carry out job ‘research’ as opposed
  to job ‘search’
• Ask questions (information interviewing)
   • Online or in person
   • Conduct research beforehand
   • Think about what you want to know
   • Take notes
   • Follow up with a thank you

                             57

Information Interviewing Resources

             UCL Careers Digital Library
             https://www.ucl.ac.uk/careers/resources/information
                     58

Task 3: Getting connected
1. Request connections with 2 people you know

2. Request connection with course facilitator (but send a
   personalised message

(10 minutes)

                            59

Withdrawing a connection
request
1. Click on the My Network icon

2. At the top right of the invitations box click on “see all” or
   “manage all”

3. Click on “sent”

4. Click “withdraw” to the right of the members name

                                  60

Task 4: Using alumni for job
‘research’ and ‘profile-raising’
• Explore the alumni tool in LinkedIn

• How many alumni who studied History work at the
  British Library?

(5 minutes)

                             61

Task 4

 Any general questions
 or comments?

                         62

UCL Alumni Online
Contact alumni in specific countries / sectors for assistance.

                     https://uclalumnicommunity.org/
                                    63

Task 5: Job hunting
• Search the jobs function

• Join groups

• Follow companies

(10 minutes)

                         64

Task 5

 Any general questions
 or comments?

                         65

UCL Careers 1 to 1 Support
• Only a Teams chat away…..!

• Applications advice (20 minutes)

• Short guidance (20 minutes) (best for LinkedIn
  discussions)

• Practice Interview (60 minutes, on condition of real
  employer interview)

• Book online in advance using myUCLCareers
                               66

Find us online
www.ucl.ac.uk/careers

careers@ucl.ac.uk

Mon - Fri 9:30 - 17:00

                         67

Follow us
   UCL Careers               UCL Careers

   UCL Careers               Blogs.ucl.ac.uk/ucl-careers

                       Careers Coronavirus FAQs
   @UCL Careers
                       ucl.ac.uk/careers
                  68

Slides and recordings
https://www.ucl.ac.uk/careers/resources/slides/career-essentials

Search ‘UCL Career Essentials’

                                  69

After this session

• What will you do next with LinkedIn?

• Do you think you will use LinkedIn?

• How might you use it now or in the future?

                       70

Any Questions?

Please fill in your brief feedback form for
this session. Thank you!
                        71