Cardiff Business sChool MBa PrograMMes - business.cardiff.ac.uk
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Cardiff Business School MBA Programmes business.cardiff.ac.uk
01 Why Cardiff Business School? business.cardiff.ac.uk
Introducing
Cardiff Business School
01
Why Cardiff Business School? Why Cardiff, the city?
We are accredited by the Association to Cardiff was one of National
Advance Collegiate Schools of Business Geographic’s top 10 summer
(AACSB International), a leading hallmark of destinations in 2011.
business school excellence.
There is a new £675 million
We are ranked 4th in the UK for the quality shopping centre in the city.
of our research, according to the latest UK
Government Research Assessment Exercise. Why Cardiff University?
We were ranked 10th for business and
management studies in the most recent Cardiff University is ranked 15th in the UK
Complete University Guide. and in the top 1.5% of universities in the
world.
We are internationally focused, with staff, Cardiff is home to the Millennium
students and alumni from over 120 countries. It is a member of the elite Russell Group Stadium, a premier league
top 24 UK research-led universities. football club, Cardiff City FC, and
There are excellent onsite facilities including regularly hosts international
an industry-standard Trading Room and In 2011, 92.6% of our students were cricket fixtures.
Careers and Employability Centre. employed or had entered further study
Accredited by AACSB International within six months of completing their Cardiff has more than 330 parks
Cardiff Business School is amongst the 5% of We are investing in a £13.5 million new studies. and gardens.
business schools worldwide that are accredited by building for postgraduate study.
the Association to Advance Collegiate Schools of Teaching at the University was given
Business (AACSB International). Our students go on to work at leading the highest possible award in the last
international blue-chip firms, including KPMG, UK Government review. The University’s
Only six UK Russell Group universities have been PWC, Unilever, Amazon, Deloitte and HSBC. degree programmes are also recognised
awarded AACSB accreditation. by more than 90 professional and
accreditation bodies.
What does AACSB accreditation mean for me? Wales has the cheapest cost of
AACSB is the largest and longest standing The University is situated in the very living of any region in the UK.
accreditation agency for business schools in the world. centre of Cardiff, the capital city of Wales.
Accreditation means that a panel of experts considers Cardiff is just two hours by train
Cardiff to be an excellent business school. Accommodation in University residences to London and has excellent
AACSB has thoroughly inspected the business school, is guaranteed for all international transport links, ranked 1st in
giving you assurance that it offers an excellent students and is within walking distance the UK for the most transport
education experience. of the University. friendly city.
AACSB is widely recognised by employers as a
hallmark of business school excellence. It shows Cardiff is located on the coast of
that you have attended a leading business school, South Wales, which has beautiful
have gained excellent knowledge of theory and national parks and beaches only
practice, and are ready to enter the global business 30 minutes away.
environment.
Accreditation shows that Cardiff Business School is
dedicated to excellence. Every five years, the School
will be reassessed to ensure that the AACSB’s rigorous
standards are being met.
03 Why Cardiff Business School? Welcome business.cardiff.ac.uk
02 03
Contents
03 Welcome from the Dean Cardiff Business School is an ambitious institution. It is
04 Adding Value to your MBA Experience
07 The Cardiff MBA widely regarded as an excellent business school, but we
08
14
The Cardiff MBA: The Programme
The Media MBA
are constantly working on becoming even better.
16 The Media MBA: The Programme
18 Cardiff University
20 Cardiff: The City
04 We are particularly committed
22 Facilities at Cardiff Business School to making sure that our students
23 Building for the Future
24 Student Life have the very best experience
26
28
Careers and Employability
International Appeal
when they study with us. We are
30 Faculty currently investing £13.5 million
31 Scholarships
32 Applying to Cardiff Business School in a new business school building.
This iconic development, which
will open in 2014, will offer state of
the art facilities designed with our
students’ needs in mind.
We invite you to come and study with us, so that we
can help you to fulfil your ambition. We will provide you
with the theory and the practice that you need to excel
in your chosen career.
My colleagues are dedicated to ensuring that your time
in Cardiff is as productive and enjoyable as possible.
In addition, we have a dedicated team of specialists
to help you, including an MBA Office, a Careers and
Employability Centre and a Student Support Centre.
You will also be given a personal tutor who will work
with you to oversee your academic progress.
When you leave us at the end of your studies, you will
join our alumni network, an international community
of several thousand members, with alumni chapters
01,03 Students outside Main Building.
and events all over the world.
02 Students in a tutorial session.
04 Professor Martin Kitchener. I wish you every success with your studies and hope
to welcome you to Cardiff in the near future.
Professor Martin Kitchener
Dean
04 Why Cardiff Business School? Adding Value to Your MBA Experience business.cardiff.ac.uk
Adding Value
to Your MBA
Experience 01
An Enhanced Induction Programme Industry Expertise
To help you to get to know your new classmates and to start thinking You get plenty of practical exposure to management challenges on
about team dynamics and leadership qualities, the School organizes the Cardiff MBA.
an enhanced MBA Induction Programme.
Guest lectures, business projects and industry visits combine to help
Over three afternoons, you will undertake a series of team challenges students to understand how the theory they learn works in practice.
and reflection reviews designed to create optimal effectiveness in
your working relationships. Recently, students have benefited from visits to organizations such as
Panasonic and Amazon.
Tasks will require a degree of leadership, planning and coordination
from each group to enable them to be completed successfully. The Business School Public Lecture Series welcomes a wide variety of
Students work within as many sub-teams as possible, in order to guest speakers each year. In 2012 – 13, the Series included:
interact with a wide cross-section of their new classmates.
Martyn Jones, Deputy President, ICAEW
Extending your Leadership Qualities Trevor Williams, Chief Economist, Lloyds Banking Group
Additional programmes are offered to students who demonstrate Frances O’Grady, General Secretary, TUC
exemplary commitment to developing their leadership qualities. Chris Moss, CEO and Founder of the FAMOSS ideas consultancy
This year’s activities have included the Leadership 25 Mountain Hike, Adam Lawrence, Chief Executive, Royal Mint
designed to develop MBA students’ skills in leadership, primarily
values, vision and team qualities. Testing Practical Skills
There is an emphasis throughout the programme on enhancing
The hike was led by Dr Elizabeth McGregor, who has held roles at your practical skills. The Business Plan, for example, requires students
Harvard University and the Government of Canada. Participants to pitch their ideas for a new product to a panel of senior business
learned leadership tools and techniques based on video messages people in a ‘Dragon’s Den’ setting.
from elite Everest athletes combined with team challenges on a
modest mountain hike. Following the Business Plan evening, students undertake a computer
simulation to manage their new company’s performance over a five
Accreditation year period, responding to internal and external challenges.
In addition to accreditation by the Association to Advance Collegiate
Schools of Business (AACSB), students who take the Management The Business Project provides the opportunity to test your business
Consulting module on the MBA will be skills over a three-month period, working in-depth on a business
eligible to receive a Diploma in Professional challenge or opportunity. Students who achieve a 60% average
Consulting from the Chartered Management and succeed at interview have the opportunity of undertaking their
Institute (CMI). project within an organization.
For more information on pathways see path 8.
An Alumni Network
Cardiff Business School has an international network of over
25,000 alumni. Our in-house Alumni Officer organizes networking
events and lectures across the globe and the School has a
growing number of alumni chapters (societies) overseas.
02 03
We continue to support our alumni once they graduate – for
example, you will be able to access our Careers and Employability 06
01 Students on the Leadership 25 Mountain Hike.
Centre at any point in your future.
02 Chris Moss, CEO and Founder of the FAMOSS
consultancy.
MBA Careers Programme 03 Trevor Williams of Lloyds Banking Group with staff
In addition to offering an on-site Careers and Employability Centre, and students of the School.
there is a careers programme on offer specifically to meet the
needs of MBA students.
For more details, see page 26.
07 The MBA Programme business.cardiff.ac.uk
The
Cardiff MBA
01 02
Key Facts
Duration: 1 2 months, full-time, running from IELTS: 6.5
September to September.
Structure: 4 stages of study:
Cohort: 200 students. • Foundation;
• Application;
Countries represented: • Specialisation; and the
Azerbaijan, Canada, Cayman Islands, China, Cyprus, • Business Project.
Finland, Greece, Hong Kong, India, Iran, Italy, Japan,
Jordan, Kazakhstan, Kenya, Kuwait, Malawi, Malaysia, 6 pathways to choose from:
Nigeria, Oman, Pakistan, Philippines, Qatar, Saudi • General
Arabia, Singapore, Sri Lanka, Taiwan, Thailand, Turkey, • Accounting and Finance
United Kingdom, United States. • International Management
• Leadership, Consulting and Change
Entry Requirements: • Marketing and Strategy
A minimum of a second class honours degree in any • Operations Management and Logistics
discipline, from an approved university.
A choice of 17 elective modules in the Specialisation
stage, covering 5 key management functions.
The Cardiff MBA 01 A lecture in the Aberconway Building.
02 Resource Centre, Main Building. “If you are looking for a city to study in where it’s quiet but not boring, beautiful
with a good environment and has a feasible cost of living, then don’t hesitate -
‘new outlooks…’ Cardiff is your best choice.
Make sure you treasure the time you have in Cardiff as it might be the last precious
time you get before entering a competitive business society.”
Yue Xu 2009 - 10
The Nielsen Group
08 The MBA Programme www.cardiff.ac.uk/carbs
business.cardiff.ac.uk 09 The MBA Programme www.cardiff.ac.uk/carbs
business.cardiff.ac.uk
01 The Julian Hodge lecture theatre.
The Cardiff MBA
The Cardiff MBA:
02 Cardiff Business School grounds.
The Programme
The Programme
The Cardiff MBA programme consists of a set
of core subjects studied in the Foundation and 01 02
Application stage, a choice of optional pathways
and an individual Business Project.
Key Facts Scholarships
During the Application Stage, students will undertake a Business Plan that
business.cardiff.ac.uk/degree-programmes/international-postgraduate-
is group based, giving you the opportunity to develop team working skills.
scholarships Duration: InThe opportunity
recognition to specialise…
of the outstanding talent of many prospective students, In addition to its own scholarship programmes, the School is also
12 months, full-time, running from TheCardiff
both school offers and
University different
Cardiff optional pathways:
Business School Marketing
offer a number of pleased to offer a number of scholarships in association with partner
Assessment by external represented,
business leaders will split?
give you an opportunity September to September and Strategy; Leadership, Consulting and Change;
highly prestigious scholarships, designed to attract and reward the organizations such as large scale corporations.
Figures on nationalities gender
to test your ideas and to develop further understanding of the dynamics Accounting
brightest and Finance; Operations Management and
students.
of business.
Cohort: Logistics; and International Management. For the latest information on scholarships offered by the business
school, visit:
200 students
Phase 1 Countries
Phase 2 represented: Phase 3 Phase 4
Foundation Stage (core) – September to December Azerbaijan, Canada,
Application Stage Cayman
(core) Islands,
– January China, Cyprus,
to March Marketing Stage
Specialisation and Strategy Pathway
– April to June The Business Project – June to September
› › ›
Finland, Greece, Hong Kong, India, Iran, Italy, Japan,
• Study Skills •Jordan, Kazakhstan,
Financial ManagementKenya, Kuwait, Malawi, Malaysia,
• Financial Analysis and Control •Nigeria,
HumanOman, Pakistan,
Resource Philippines, Qatar, Saudi Arabia,
Management Students studyStage
Specialisation one –module:
Core Individual 10,000 wordSpecialisation
Specialisation Stage – Electives Stage – Project
written report.
MarketingBased
Evidence Research
Management Practice 2 Electives: Two from Advances in Strategic Business Project in a Marketing
• Organisational Behaviour •Singapore,
Marketing Sri Lanka, Taiwan, Thailand, Turkey, United
Management Management, Consumer Behaviour, Global and Strategy area
• Marketing •Kingdom, United States.
Strategic Management Replacing the traditional dissertation, the Business Project
Marketing and E-Business
• Economics and the Business Environment • International Business and choose one pathway from the six pathways provides the opportunity to test the theories you have
• Operations Analysis •Entry
GroupRequirements:
Business Plan below: learned in a simulated, practical environment.
a minimum of a second class honours degree in any
discipline, from an approved university.
Human Resource Management Pathway
Phase 3 Specialisation Stage Phase 3 continued Specialisation Stage
IELTS: 6.5
General MBA Marketing and Strategy Pathway Leadership, Consulting and Change Pathway Specialisation Stage –Pathway
Accounting and Finance Core Specialisation Stage –and
Operations Management Electives
Logistics Pathway Specialisation Stage – Project
International Management Pathway
3 Electives 1 Lead Elective (core) Structure: 4 stages 1ofLead
study:
Elective (core) 1Strategic
Lead Elective
HRM (core) 21 Electives: Two(core)
Lead Elective from International HRM, Business Project(core)
1 Lead Elective in a HRM area
(any combination from the Elective • Marketing Research • Foundation; • Management Consulting • Corporate Governance Management
• Strategic Operations
Consulting,
Management
Management • International Management
list below) • Application; of Change and Management in Emerging
• Specialisation; and the Economies
+ 2 electives from:
+ Business Project + 2 Electives from: • Business Project + 2 Electives from: + 2 Electives: + 2 Electives from:
• International Sustainable Business
• Advances in Strategic Management • International Management • Managerial Finance • Lean Operations • Global Marketing
• Consumer Behaviour
6 pathways to choose from:
• Leading and Managing People Performance Accounting and Finance
• Multinational Financial Pathway• Purchasing and Supply Chain Management
Management • International Sustainable Business
• Global Marketing • General • Management of Change • Management in Emerging Economies
• Electronic Business • Accounting and Finance
• Management in Emerging Economies • Multinational Financial Management
• International Management Specialisation Stage – Core Specialisation Stage – Electives Specialisation
• Management Stage – Project
Consulting
+ Business Project in a Marketing and + Business Project in a HRM area + Business Governance
Corporate Project in an Accounting 2+ Electives: Managerial
Business Project in anFinance and
Operations Business Project in an Accounting
Strategy area and Finance area Multinational Financial Management
Management/Logistics area and FinanceProject
+ Business area in an International
Management area
Operations Management and Logistics Pathway
Elective Modules
‘Like most international students, I was a little apprehensive
about studying abroad. But the multicultural environment • Advances in Strategic Management • International Sustainable Business • Management in Emerging Economies
makes Cardiff one of the most desirable cities to live in. •Specialisation Stage – Core
Consumer Behaviour Specialisation
• Stage – Electives
Leading and Managing People Performance •Specialisation Stage – Project
Managerial Finance
The Business School has an international reputation, •Strategic
CorporateOperations Management
Governance •2Lean
Electives: International Sustainable
Operations •Business Project
Marketing in an Operations
Research
excellent library facilities and a good teaching staff.’ • Electronic Business •Business, Purchasing
Management Logistics and Materials
of Change •Management/Logistics
Multinational Financialarea
Management
• Global Marketing •Management
Management Consulting • Strategic Operations Management
Mitali Chitre • International Management
10 The MBA Programme business.cardiff.ac.uk 11 The MBA Programme business.cardiff.ac.uk
01, 02 Tutorial sessions in Cardiff Business
School
The Cardiff MBA:
03 Students benefit from state-of-the-art IT
facilities.
The Programme
01 02
Phase 1 Phase 3 Elective modules
Foundation – September to December Specialisation – April to September
Designed to give you a strong grounding in the basics of business Students choose 1 lead elective: Advances in Strategic Marketing Electronic Business
management, the Foundation phase introduces you to the core • Corporate Governance This module explores the nature of contemporary strategic marketing Information and communication technologies (ICTs) have
components that make organisations function. You’ll understand the • International Management to promote a deeper critical understanding of conventional strategy transformed both the way in which businesses now operate internally
resources that an organisation requires, the processes that control • Management Consulting approaches and emergent ideas arising from new paradigm and the way in which businesses interact with other businesses and
organisational operations, and the approaches through which • Marketing Research challenges. Creativity is applied to engender innovation in strategy, their customers. Electronic business is the term used to describe
organisations relate to their international and external environments. • Strategic Operations Management existing ‘Western’ strategy frameworks are challenged, and risk, this interest in the transformation potential of ICT to increase the
It also develops the skills you will need to complete your MBA study implementation, knowledge and time are examined as key drivers in performance of business. This module focuses on the key business
successfully. (For topics covered see page 8). and two other electives from within one pathway creating 21st century strategies. issues associated with eBusiness and eCommerce and develops
or from a combination of pathways. sufficient understanding of the technical issues to enable the student
Phase 2 Consumer Behaviour to discern the significance of ICTs to modern business.
Application – January to March Phase 4 This module builds on the knowledge gained from the core Marketing
The Business Project module by providing an insight into why consumers behave in the Global Marketing
The Application phase provides you with the opportunity to advance Replacing the traditional dissertation, the Business Project provides way that they do, including the psychological, social and cultural In this module we examine the ways that multinational enterprises
your thinking and knowledge by developing and applying the core the opportunity to test the theories you have learned in a simulated, underpinnings of consumer choice. A good understanding of the develop their international marketing strategy. We explore the stages
themes studied in the Foundation phase. This phase focuses on the practical environment. Knowledge from across the subjects studied main influences that affect consumers is essential to managers, since of globalisation and we use case study methodologies to deepen
strategic business context, the development of organisational human in the Foundation and Application phases will be integrated within most marketing activity is based on beliefs about buyer behaviour. students’ understanding of a number of themes. Topics include: the
capital, the management of the marketing function and the analysis this project, the final part of the Specialisation period. Teaching faculty The aim of the module is to provide participants with a critical nature and importance of global marketing; firm internationalisation;
and control of financial and business operations. from across the Academic Sections of the School will be involved in knowledge of the relevant buyer behaviour theories, enabling them standardisation and adaptation in global markets; and the importance
the project part of the programme. to develop successful marketing strategies. of market research and information utilisation in global marketing
Business Plan strategy.
You will undertake a business plan that is group based, giving you You will be supported by a member of faculty who will act as your Corporate Governance
the opportunity to develop team working skills. You will work in internal project mentor throughout the duration of the project. This module analyses the conflicts of interests that may emerge in International Management
an international, multicultural team where you will solve complex corporations. These conflicts of interests include those between The aim of this module is to provide students with an understanding
business problems, integrating the skills and knowledge gained the providers of finance and the management, those between of the key cultural, national and organizational issues that impact
in other modules. Each member of the group takes on a formal the shareholders and stakeholders, and those between different on the management function in a global business environment.
leadership role for a period. The task requires groups to identify and types of shareholders such as the large controlling shareholder and Active involvement in seminars, case-analyses and discussion groups
plan the first five years of a start up business. The group business plan the minority shareholders. The module reviews a range of ways of will enable discipline specific intellectual and transferable skills to
will involve input from external business mentors, giving you the preventing or mitigating these conflicts of interests. The module be developed.
opportunity to test your ideas and to develop further understanding adopts a strong international perspective.
of the dynamics of businesses. Judges in previous years have International Sustainable Business
included the senior managers from Golley Slater, Eversheds, the Welsh The module examines the way in which business is responding to the
Government and the Cardiff Devils. challenges posed by recognition of the need to become sustainable.
Among the topics covered are: sustainability as a concept; life-cycle
A list of topics covered in the Application stage can be found on analysis; industrial ecology; ecological foot-printing; corporate
page 8. social responsibility; the sustainable consumption and production
movement; and bio-mimicry. The module reviews policy measures
affecting business and sustainability, and provides case studies of the
more sustainable businesses currently trading. Examples will be drawn
from a wide range of industries.
03
Elective modules continue overleaf…
“The programme provided me with the tools and character to
confront life. Professionally it provided me with a toolbox with which
to practice business in a range of corporate settings. The MBA has
enabled me to appreciate the different disciplines and dynamics
within an organisation and the challenges of implementing plans
and change – which is never easy.”
Hywel Loveluck 1990 - 1991
Commercial Director, Involegal
12 The MBA Programme business.cardiff.ac.uk 13 The MBA Programme business.cardiff.ac.uk
The Cardiff MBA:
“I have many highlights from my time in Cardiff. The multicultural environment,
wherein I made some of my best friends from Greece, China, Thailand and
Germany, the housing experience and festive environment of living in university
accommodation, annual dinners and the sporting facilities and opportunities to
The Programme continued
participate in various activities.”
Rajiv Hingoo 2001 – 2002
Chief Technology Officer, CLSA
Elective modules continued from previous page Teaching
A key feature of the Cardiff MBA programme is the emphasis on
Leading and Managing People Performance Management in Emerging Economies Multinational Financial Management case-based teaching and learning. Students will work on cases which
This module explores the development, application and impact Management in Emerging Economies provides students with a The module examines key financial management issues faced by have been carefully developed to reflect the theoretical issues
of strategic people management. We consider how people practical insight into the fast-growing Southern economies that are multinational corporations in undertaking international operations. covered in the individual modules as well as practical business issues
management systems can be designed to enhance people and changing the face of the global economy. Throughout the world, Topics covered will include: an introduction to exchange rates and and problems.
organisational performance; look at evidence regarding what works companies from formerly marginalised economies are finding foreign exchange markets; issues involved in raising finance locally Typically, there will be formal lectures and these will be supplemented
and why; and consider who is responsible for leading and managing and exploiting market niches and transforming both their own and internationally; foreign exchange exposure measurement and by small group teaching, where the key themes from the lectures are
people performance. countries and the traditional picture of multinational development. management; international derivatives and hedging; foreign direct discussed in syndicate groups of between 12 and 14 students. There
The module looks at the keys to success at the corporate, national investment; international investment decision-making processes, will also be the opportunity to attend additional ‘surgeries’ where
We consider key contemporary issues in people management and international policy levels. It examines why some development project appraisal in global companies; political risk; international further support for the quantitative subject areas will be offered in a
including culture and culture change, downsizing, managing approaches succeed and others do not, and explores some of the working capital management; and international corporate small group environment.
knowledge work and international labour standards and staffing. challenges faced by operators in emerging and developing economies. governance.
Lean Operations Management of Change Marketing Research Assessment
This module aims to enable students to develop a comprehensive The aim of the elective is to describe and analyse the way The aim of this module is for participants to develop the The Foundation and Application phases will both be assessed by a
understanding of the techniques involved in lean operations and organisations change and the role of managers in change processes. knowledge and skills required to design, implement and evaluate combination of assignments and examinations. The exception is the
value stream management. The student will examine lean tools and Students will be introduced to relevant theories and practices commercial marketing research projects. The module will thus Group Business Plan, which is a 7000 word report.
techniques - the concepts, practice and the competitive benefit of relating to change management and utilise various case studies equip participants with the skills required to conduct and appraise The elective modules within the Specialisation phase will be assessed
continuously improving processes and value stream management. and other exercises to put these to use. The elective focuses on qualitative and quantitative marketing. by a combination of assignments, project and examinations.
The elective aims to synthesise the academic ‘theory’ with a strong how to diagnose the problems associated with major changes in The Business Project of the Specialisation phase will be assessed by an
appreciation of how to use the lean tools and techniques to develop organisations, combines understanding of major theories of change Strategic Operations Management individual report of 10,000 words.
the value streams encountered in all businesses. with recently developed techniques of change management, and This module provides students with a systematic understanding
critically appraises the relevance of a variety of change management and critical awareness of the latest developments in operations
Management Consulting approaches to different sectors of the economy. Students are management strategy. On completion students will be able to
The Management Consulting module provides students with encouraged to conceive the role of manager as ‘reflective practitioner’ show a comprehensive understanding of the context and
practical skills for the consulting world by engaging them in real-life and question their own underlying assumptions and much assumptions behind the application of various operations
consulting dilemmas. conventional wisdom. management strategies, demonstrate a practical understanding
The module is based on a series of cases from of operations management strategy in a range of corporate
the lecturer’s extensive consulting experience Managerial Finance scenarios and show originality in their application.
and tutorials from the leading management The Managerial Finance module builds upon the Financial
consultancies around the world. The course Management core module and aims to provide students with a
uses the Harvard Business School ‘Case Method’ more advanced knowledge and understanding of the theoretical
which is deployed by most major consulting and applied techniques of managerial finance. The topics covered
firms when recruiting candidates. Students who successfully complete are: working capital management and sources of short-term funds;
the module will be eligible to receive a Diploma in Professional financial strategies; capital investment decisions under conditions
Consulting from the Chartered Management Institute (CMI). of risk and uncertainty; investment appraisal and capital rationing;
inflation and its impact on investment appraisal; portfolio theory
and the Capital Asset Pricing Model; mergers and acquisitions;
Efficient Market Hypothesis; long term funds and the cost of
capital and dividend policy.
“The Cardiff MBA does not have an expiry or a best before date. The fundamentals ingrained
in us throughout the course at Cardiff Business School laid the foundations on which all “My experience of Cardiff as a cosmopolitan city and the
management thought processes are built. Yes, we are responsible for updating the contents Cardiff MBA is priceless. The interaction with people from
ourselves because of the changing world economic scenario, but the fundamentals taught to diverse cultures, and the knowledge acquired from a wide
us were rock solid and that is what matters the most.” array of subject areas, has made me better equipped for the
challenges of the global economy”
Arjab Basu 97 – 98
Defiance Technologies Chioma Mbanugo
(Read more about Arjab’s experiences at business.cf.ac.uk/alumni)
14 The Media MBA business.cardiff.ac.uk 15 The Media MBA business.cardiff.ac.uk
The
Media MBA
01
The Media MBA Programme
Key Facts
Duration: 12 months, full-time The programme delivers: About the School of Journalism, Media and Cultural Studies Professor Richard Sambrook
• A solid background in business management theory and practice. Richard Sambrook is Professor of Journalism and Director of
Begins: September 2014 • Specialized media knowledge and skills. In the latest UK Government Research Assessment Exercise, the the Centre for Journalism which undertakes postgraduate
Cohort: 20 – 25 students • A personal, academic and professional development experience School of Journalism, Media and Cultural Studies was ranked 3rd vocational training. He is a former Director of Global News at
Entry Requirements: relevant to those seeking a career in media management. in the UK for the quality of its research. the BBC where he worked as a journalist for 30 years as a producer,
A minimum of a second class honours degree in any editor and manager.
discipline from an approved university. Graduates leave the programme with: High calibre organizations commission the School to undertake
IELTS: 7.0 • The competence and confidence to apply new knowledge to research. Recent clients include Channel 4, the BBC Trust and He has been a Visiting Fellow at the Reuters Institute for the Study
key areas of business and media management. the Mediawise Trust. The School also won major research of Journalism at Oxford University where he undertook research
• The ability to solve practical media management problems. awards from the main funding councils such as the Arts and into the future of international newsgathering and the place of
Structure: 4 phases
• An understanding of working in an international, global, Humanities Research Council, the Wellcome Trust and the impartiality and objectivity in the digital world.
• Foundation; multicultural, diverse media environment. European Commission.
• Application; • Well developed communication, self-management and time Dr Patrick Artisien, Joint Director of Studies of the Media MBA
• Specialisation; and the management skills. Dr Artisien has worked in the field of International Business for
• Media Management Project Faculty Teaching on the Media MBA Programme 30 years and acted as Consultant to the Economist Intelligence
These skillsets combine to enable you to excel and adapt in the Unit, the World Bank, the Organisation for Economic Cooperation
exciting field of media management. Professor Ian Hargreaves, Chair in Digital Economy and Development, the International Labour Office and the Soros
Professor Hargreaves is Programme Director with extensive media Foundation. He has authored 10 books and numerous scholarly
Participants will study core modules exploring elements of business
Cardiff Business School and Cardiff’s School of management, supplemented with a range of options enabling
management experience. He edited the Independent and the papers in international business. He has taught at undergraduate,
New Statesman, taking full responsibility for all issues of editorial postgraduate and post-experience levels in Europe, North America,
Journalism have created the first Media MBA to students to study media issues in depth. Unique modules such as management. As Director of News and Current Affairs at the BBC in China, South East Asia and Southern and Eastern Africa.
be offered in the UK. Digital Media Management and Compliance, Regulation and the Law the mid 1980s he led a programme of change, involving the early
will explore the very latest developments in this dynamic industry. convergence of media platforms, involving a team of more than
The programme combines the core ingredients of the long 1000 staff. He was also responsible for substantial teams at BAA plc
established MBA programme with the opportunity to understand the and the Foreign and Commonwealth Office, where he also initiated Industry Expertise
management challenges of the media industry, which is vital to the changes associated with the emergence of social media.
success of many advanced and emerging creative economies. The Media MBA programme secures top names to speak to
Professor Duncan Bloy, Joint Director of Studies of the Media its students.
The programme enables students to gain sufficient knowledge of MBA and Lecturer in Media Law
business, management and the media to assist them in achieving Professor Bloy delivers content on a wide range of journalism Recent speakers have included:
their ambitions to secure management positions in media courses. He is co-author with Sara Hadwin of Law and the Media
organisations. (2nd Edition, 2011). Before joining the School, he worked with a Carl Bernstein, former Washington Post reporter who broke the
number of UK, US and Australian universities offering business Watergate story
Why Study the Media MBA? related programmes including MBAs throughout Asia. Mike Jermey, Director of ITV News
Within the UK economy, creative industries account for in excess of Nick Brett, Group Editorial Director of BBC Magazines
5 per cent of UK gross value added and achieve a higher value of Elliot Pill, Senior Lecturer in Public Relations and Global Ashley Highfield, Chief Executive of Johnston Press
exports than many other sectors. Communications Management Alan Rusbridger, Editor of the Guardian
Mr Pill is a trained journalist and holds an MBA from Cardiff Helen Boaden, Director of BBC News
Beyond the UK, a number of other countries have attached priority to Business School. Elliot had a highly successful career in Laura Kuenssburg, Business Editor, ITV News
the growth of creative industries, including major economies such as international public relations consultancy as a Board member
China and India. 01 Carl Bernstein talking about his experiences in the of Hill and Knowlton Public Relations, one of the world’s largest
journalism industry. marketing communications consultancies. He has designed
With this has come a need for enhanced specialist skills for effective and managed a range of international communications
media managers. Today’s media industries are changing at an campaigns for companies such as Adidas, Coca Cola, Motorola,
unprecedented speed as digital technologies facilitate the growth of Gillette and Billabong. He is a visiting Professor at the
global markets for content. Communications University of China in Beijing and comments
widely on celebrity culture.
16 The MBA Programme business.cardiff.ac.uk 17 The MBA Programme business.cardiff.ac.uk
The Programme
In addition to the core MBA modules,
students are able to choose from several
optional modules from the MA programmes
in International Journalism, International
Public Relations, Political Communications,
and Journalism.
Students study four stages: Application Phase Specialisation Phase Teaching Methods
• Foundation Phase The Application Phase provides you with the The Specialisation Phase includes two modules: A key feature of the Media MBA Programme is the emphasis on
case-based teaching and learning. Students will work on cases which
• Application Phase opportunity to advance your thinking and knowledge
have been carefully developed to reflect the theoretical issues covered
• Specialisation Phase by developing and applying the core themes studied • Compliance, Regulation and the Law in the individual modules as well as practical business issues and
• Media Management Project in the Foundation phase. This phase focuses on • Digital Media Management problems.
the strategic business context, the development of
organisational human capital, the management of the Typically, there will be formal lectures and these will be supplemented
Foundation Stage marketing function and the analysis and control of Media Management Project by small group teaching, where the key themes from the lectures
The Foundation Phase is designed to give you financial and business operations. The Media Management Project allows students to are discussed in small syndicate groups. There will also be the
apply the knowledge that they have gained, working opportunity to attend additional ‘surgeries’ where further support
a strong grounding in the basics of business
on a project in conjunction with or by reference for the quantitative subject areas will be offered in a small group
management and introduces you to the core Students will study
environment.
components that make organisations function. You • Strategic Management to a media organisation. Each student will have a
will understand the resources that an organisation • Human Resource Management university appointed supervisor for the project.
requires, the processes that control organisational • Marketing Management
operations, and the approaches through which • Financial Management The maximum length of the project is 10,000 words. Assessment
organisations relate to their international and external • Global Communications Management You will be assessed by tests, essays, coursework and by examination.
environments. The stage also develops the skills you The project is designed to ensure that students
will need to complete your MBA study successfully. Students will study one compulsory media module can apply business theory to issues facing media
and will be offered a choice of one other media organisations. Where possible, depending on the
Students will study option from a list that is updated each year. Students organisation and nature of the project, students
• Study Skills and Business Statistics will be asked to make their choice in November prior will be placed within a media organisation while
• Financial Analysis and Control to commencing the module at the beginning of the working on their project. However a placement
• Organisational Behaviour second semester. cannot be guaranteed.
• Marketing
• Branding and the Media
• Reporters and the Reported
“Creative industries thrive or die by ideas but underpinning and
stimulating that flow of ideas is the need for rock-solid process,
strategy, bean counting and, above all, creative leadership.
Cardiff’s new MBA will become a seed bed for tomorrow’s
creative leaders.”
Nicholas Brett
Deputy Managing Director and Group Editorial Director, BBC Magazines18 Why Cardiff Business School? Cardiff: The University business.cardiff.ac.uk 19 Why Cardiff Business School? Cardiff: The University business.cardiff.ac.uk
More online at:
Cardiff www.cardiff.ac.uk
University
Cardiff University is recognized in
independent government assessments 02 03
as one of the UK’s leading teaching and
research
01
universities.
Founded by Royal Charter in 1883, the University today combines
impressive modern facilities and a dynamic approach to teaching and
research with its proud heritage of achievement.
In 2011 Cardiff University was ranked in the top 1.5% globally (QS).
This shows that Cardiff University is an established and recognised
university with a global profile.
Cardiff is a member of the elite Russell Group top 24 UK research-led
universities. Teaching at the University was given the highest possible
award in the last UK Government review. The University’s degree
programmes are also recognised by more than 90 professional and
accreditation bodies.
The student population is drawn from a variety of backgrounds, with
students attracted from all areas of the globe. The University currently
has around 28,000 students and there is an almost equal balance
between male and female students. International students comprise
some 12% of the total student population.
Government performance indicators show that students at Cardiff
are more likely to succeed in their studies than students at most
UK universities. Currently, 95% of students successfully complete or
transfer, better than many similar universities and better than the
UK average.
In 2011, 92.6% of our students were employed or had entered further
study within six months of completing their studies.
01 Cardiff University Main Building.
02 Cardiff’s Civic Centre.
‘Cardiff has established itself as the front runner in ‘One of the best institutions in Britain…this ‘With a strong academic reputation and 03 The University has a friendly and relaxed atmosphere.
Welsh higher education…it is a match for most powerhouse of academic and research excellence excellent facilities, Cardiff continues to go
rivals in teaching and research and the overall boasts one of the best graduate employment rates in from strength to strength.’
performance is amongst the best in Britain.’ Britain. Students don’t get any old job either – most
secure degree level posts with decent starting salaries.’
The Times Good University Guide Sunday Times University Guide 2013 The Guardian University Guide20 Why Cardiff Business School? Cardiff: The City business.cardiff.ac.uk 21 Why Cardiff Business School? Cardiff: The City business.cardiff.ac.uk
Cardiff:
The City
Cardiff is one of Europe’s
youngest capital cities. 01 02
Compact, green, friendly and
full of life, it provides a first Come and see for yourself…
class environment in which to
Cardiff benefits from excellent road and rail links with Britain’s other
live and study. major towns and cities. The M4 motorway links both the west and
south of England, as well as west Wales.
It is one of the less expensive cities to live in within the UK, with Travel to the Midlands and the North is equally convenient. The
cheaper rents than the majority of other Russell Group University journey by road from Birmingham, for example, takes only two hours.
cities. It is also small enough to get around on foot or by public The main coach and railway stations are both centrally placed.
transport, meaning that you will not have to spend a lot on travel.
More online at:
Cardiff was one of the UK’s first multi-cultural cities and an estimated
94 languages are spoken here. It is also one of the safest and most www.visitcardiff.com
peaceful cities in the UK. www.cardiff.ac.uk
Cardiff is a small city but has all of the amenities that you would
expect from a modern, European capital city. There is an impressive
range of leisure, sporting and cultural amenities of an international Aberdeen
standard.
Parkland occupies much of the city centre and is home to the historic
M90
Cardiff Castle. The city is well catered for culturally with the National Glasgow
Edinburgh
Museums and Galleries of Wales, several theatres, and a wide range of
music venues.
Newcastle
Upon Tyne
Recently, £675 million was spent on a new shopping centre. Now Belfast
recognised as one of the best shopping centres in Europe, it has over M6 A1
200 shops and restaurants. Leeds Hull
M62
Dublin Liverpool
The Millennium Stadium is the home of Welsh rugby, premier league Holyhead Manchester
football is played by Cardiff City Football Club and the SWALEC M6 A1
stadium regularly hosts international cricket fixtures. Birmingham
Cambridge
More online at: 01 The Wales Millennium Centre in Cardiff Bay.
02 Cardiff’s vibrant café culture.
www.visitcardiff.com
M42
A470
A major advantage to living in Cardiff is its easy access to other parts M50
M1 A1(M)
Harwich
03 The Millennium Stadium in the heart of the city.
of the UK. Within 30 minutes you can be amongst the mountain Swansea
M4
Bristol M4
London www.cardiff.ac.uk 04 View of Wales’s beautiful coastline.
© Wales Tourist Board
ranges of the Brecon Beacons or beautiful Welsh beaches. CARDIFF
M3
M25
M2 Dover
M5
London is just under two hours by train and Cardiff International Plymouth
Southampton
Gatwick
Heathrow
Airport is only 30 minutes away from the city centre. Distance to London 124m / 199km
2 hours by train
03
Don’t just take our word for it…
04
‘Cardiff is the epitome of cool, pulsing with a ‘Cardiff is popular with students offering all the ‘Cardiff is the up-and-coming cosmopolitan British city,
creative energy and relaxed atmosphere that attractions of a large conurbation without such a place jam-packed per square yard with some of the
complements its youthful heritage.’ high prices as students experience elsewhere.’ best drinking, dancing and shopping outside London.’
The Lonely Planet The Times Good University Guide Virgin Alternative Guide to British Universities22 Why Cardiff Business School? Facilities at Cardiff Business School business.cardiff.ac.uk 23 Why Cardiff Business School? Building for the Future business.cardiff.ac.uk
Facilities at Building
Cardiff Business for the
School 01
Future 03 04
Cardiff University is investing over £13.5 million in a
At a Glance: new business school building, with state of the art
• Onsite Careers and Employability Centre facilities for its student community.
• Onsite Student Support Centre
• Trading Room facilities The building will offer two lecture theatres, a 60 seat
Trading Room, flexible seminar rooms and student
• Extensive Library
common rooms, providing our postgraduate students
• Wifi enabled Campus with the best facilities in which to study and socialize
• International Office on campus.
The building is due to open in the Autumn of 2014.
05
The Aberconway Building Online Access
The Aberconway and Julian Hodge Buildings offer lecture theatres, Electronic resources such as business information, census records,
seminar rooms, coffee shops and the Aberconway Library. scientific data and the full text of newspapers and other publications
are available to our students.
The Aberconway Building also houses the Business School’s academic
staff and the MBA Office, where staff are on hand to help with any Learning Central, our online study resource, also provides students
queries that you might have. with access to lecture notes, reading lists, discussion boards, study
materials and lecture recordings.
We also have an onsite Student Support Office, with staff who will
help you with issues such as finance, accommodation, visa advice and Computing
personal welfare. The Julian Hodge Building offers a 24 hour resource centre with 260
networked computers.
Our Careers and Employability Centre has two specialist careers
consultants who will help you with everything you need to find your Your user name and password will allow you to log in to University
ideal career. facilities including a large number of software packages, spreadsheets,
statistical packages, databases, word processing and graphics
The Aberconway Library packages.
The Aberconway Library holds multiple copies of key textbooks
and over 60,000 books. It subscribes to over 1800 national and Help, advice and training are available for students from the
international journals, ebooks and newspapers, providing the University’s Computing Centre.
most recent updates in business thinking. You can also use Cardiff
University’s 14 other libraries. The campus is Wifi enabled and all student accommodation is
networked.
Cardiff University’s libraries are fully computerized, with 24 hour
facilities at some locations. A virtual librarian service is also available if
you need help but don’t want to go in to the library.
02
01 Aberconway Library.
02 Trading Room
03 - 05 Artists’ impressions of the new building.PARK
LAKE
24 Why Cardiff Business School? Student Life business.cardiff.ac.uk 25 Why Cardiff Business School? Student Life business.cardiff.ac.uk
MYNACHDY
Student Life
ROATH
PARK
PEN-Y-LAN
Students at Cardiff can take full
benefit of wide range of facilities DISTANCE FROM BUSINESS SCHOOL: 1.75M
and activities.
WALKING TIME: 20 MINUTES
MAINDY
GABALFA
The Students’ Union Accommodation
The Students’ Union is at the hub of student life. As a Cardiff University Cardiff University guarantees a place in University residences to all
student, you automatically become a member of the Union. overseas postgraduates.
CATHAYS
The Union is run by students, for students, and is dedicated to the Cardiff University offers a wide range of accommodation options, all
social and welfare needs of all students. within easy reach of the University campus and the city centre.
Each student is provided with a private study bedroom, which
ROATH
Facilities include a bar, nightclub, concert venue, shops, cafés and an includes a bed, desk, chair, wardrobe and storage. All bedrooms are
advice centre. connected to the University network and have high speed internet.
BUTE PARK
The Union also has its own newspaper, magazine, radio station and Over 75% of the University’s accommodation includes ensuite
CARDIFF BUSINESS SCHOOL
television station. (private) bathrooms with each study bedroom. These bathrooms DISTANCE TO MAIN CAMPUS: 0.5M
CARDIFF UNIVERSITY
MAIN CAMPUS
include a shower. WALKING TIME: 5 MINUTES
DISTANCE TO CITY CENTRE: 1M
The Lounge WALKING TIME: 10 MINUTES
This venue is open to all students and provides state-of-the-art Typically, your bedroom will be part of a flat, made up of five other Cathays
Station
multimedia stations with Skype and VOIP capabilities, versatile work bedrooms. This flat includes a shared kitchen/dining room, including
spaces, meeting rooms and touch screen tables giving access to a cooker, refrigerator, sink, table and chairs. PONTCANNA
international channels and games.
There are 14 halls of residences in Cardiff, offering a wide range of
Clubs and Societies accommodation and social and sports facilities.
The Students’ Union is home to over 140 student societies, including a
number of international societies. In addition, there are over 60 sports Students can also choose between single or mixed gender
clubs on offer as part of the Union. accommodation, and whether they would prefer a self-catered, part-
catered or fully-catered option.
The Graduate Centre
Cardiff University is one of the few UK universities to offer a dedicated How to Apply
RIV
ER
Graduate Centre for postgraduate students. Once you apply to Cardiff, we will send you full information on how
TA
CANTON
F
Queen St
F
to apply for accommodation. Station
This Centre provides a range of study spaces, including a suite of
CITY
five meeting rooms, a reading room for quiet study, a computer Coming to Cardiff with your Family CENTRE
room, a lounge for informal group study and wireless internet access The University has a limited number of flats, houses and studios
throughout the centre. available for international students with family members. These
residences are very much in demand and you may have to seek
It also features a large Café Bar open until midnight which includes private accommodation. Cardiff has a wealth of high-quality private Map Key RIVERSIDE
comfy seating, big screen TVs and food and beverage service. accommodation to offer.
Cardiff Business School
The Centre’s staff organize a number of social events including movie Further Help and Advice University Buildings
nights, quiz nights, barbecues and fortnightly coach trips to UK cities. The Residences Office also offers help to students who are seeking Accommodation
privately owned accommodation. Advice on tenancy agreements
Cardiff Central
and other aspects of living in private sector accommodation is
available from the Advice Centre in the Students’ Union.
A house hunting event is held in Cardiff each year to help students
01 looking for single or shared private rented accommodation. 02 03
01 Students in The Lounge.
02 There are university halls of residence very close to
the Business School.
03 A typical single-study bedroom in university
accommodation.26 Why Cardiff Business School? Careers and Employability business.cardiff.ac.uk
Selection of global companies hiring from
Careers Cardiff Business School
PwC Deloitte
and Employability
Accenture Cap Gemini
Bank of England Ernst & Young
Merrill Lynch Ford
KPMG Rolls Royce
We work hard to make sure that you 01
get the right advice and guidance to
find your ideal career.
MBA Careers Programme Seminars and Workshops
We offer a range of extra-curricular activities to our MBA students We offer a wide range of seminars and workshops to help to improve
that is specifically designed to meet their career needs. A series your chances of getting the job that you want.
of workshops on self-presentation, CV writing and careers for
international students is held every year. Careers workshops give you help, advice and information on all
elements of the recruitment process.
On-Site Careers and Employability Centre
Cardiff Business School has invested in an on-site Careers and We host Bloomberg workshops on campus, to give you the
Employability Centre, accessible only by Cardiff Business School opportunity to undertake psychometric testing and gain feedback
students. on mock tests. Students who perform particularly well at the tests are
put in the ‘Top Talent Pool’ from which the very best recruiters give job
The Centre provides you with one-to-one careers guidance with a offers to students.
Careers Advisor. They offer counselling sessions in which you can get
advice on career decision making, graduate recruitment opportunities, Employer Led Sessions
the application process, CV writing, interview preparations and Employers such as PwC, KPMG, Deloitte, Royal Mail, BAE Systems and
assessment centres. the Civil Service Fast Stream regularly give employer presentations,
skills sessions and drop-in sessions that help you to understand the
International Advice employers’ perspective.
The Business School has an International Student Advisor who is
on-hand to help with any queries that you might have about visa Entrepreneurship
requirements. Cardiff University also caters for those who think that they would
like to start their own business in the future. Student Enterprise
In addition, the University’s Careers Service has a dedicated at Cardiff University offers skills development, mentoring events,
International Students Career Advisor, who offers appointments and competitions and business support for students and alumni at
holds workshops on employment regulations and CVs. Cardiff University. It is home to ‘Centerprise’, the Cardiff University
Students’ Business Incubator, which gives you support to grow your
business ideas and has supported the successful launch of a number
of Cardiff businesses.
Each of our degree programmes is
designed to increase our students’
employability and help them to
01 International students benefit from
“In a one-year programme, Cardiff Business School has done a
excellent teaching and research facilities. succeed in the career of their choice.
tremendous job because I personally believe the methodology of
combining theory with practical case studies is very well-balanced.” We also offer a wide range of The Trading Room is sponsored sponsored by the
Welsh Assembly Government, OSTC and Eurex
Hamza Javaid
opportunities to get bespoke career
advice and develop your career
hunting skills.You can also read
