Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International

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Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
Capitalising on the
longevity economy
Investment Conference 2019
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
As the world ages,
social trends will disrupt
long-held patterns of
behaviour
Ned Salter
Head of Equities
Fidelity International
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
What is the longevity economy?
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
What is the longevity economy?
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
What is the longevity economy?
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
A new class of age 50+, controlling vast swaths of personal wealth
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
They are technologically fluent
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
They’re enjoying life
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
Investing in education
Capitalising on the longevity economy - Investment Conference 2019 - Fidelity International
And keeping fit
Investors can capitalise on those facts, but we must be mindful of
key social trends and how they’ll influence behaviour of the oldies
Girl Power
It’s not just because women like to shop
Women control 64% of consumer purchases ($5-$15 trn US alone)
Women also make up 66% of informal caregivers, focus on eldercare
Yet men make up 83% of the tech-oriented roles at Google
And only 3% of venture backed tech companies have female CEOs
97% of creative directors at marketing firms are men

                                   3%

                                  97%

                          Women         Men
Women earn more than $18 trn per year

  2018 GDP
   $15.5 trn
                                        2018 GDP
                                         $21.4 trn
A crisis of wellbeing
Three in four of us have felt so stressed in the last year we’ve
been 'overwhelmed' or 'unable to cope'
The percent of over-50’s who feel lonely has doubled in a decade
Wellness is now > $4.2 trn industry per year

                                                          Wellness Market Growth (USD bn)
    1,200
                                                                              2015   2017

    1,000

     800

     600

     400

     200

       -
            Personal Care, Healthy Eating,   Wellness   Fitness & Mind-   Preventive &  Traditional & Wellness Real   Spa Economy Thermal/Mineral   Workplace
            Beauty, & Anti- Nutrition, &     Tourism         Body         Personalized Complementary     Estate                      Springs        Wellness
                Aging       Weight Loss                                   Medicine and    Medicine
                                                                          Public Health
This isn’t going to work
We need more human contact
And a move towards de-digitization?
Many assume that innovation spending will rise forever

Connectivity Enablers, Network Builders and Innovators (in USD Million)
$9,000

$8,000

$7,000

$6,000

$5,000

$4,000

$3,000

$2,000

$1,000

     $0
       2009     2010     2011      2012     2013     2014     2015     2016     2017    2018 2019E 2020E 2021E 2022E 2023E 2024E 2025E
                                                      Enablers           Network Builders       Innovators

Source: IDC, IHS, Bain, Morgan Stanley, JP Morgan, e-marketeer, New Zoo, Magna, 2018.
Moral Authority
Children today are holding adults more accountable than ever
Teens in the U.S. spend $91 bn, $211 bn when you include parents
Patterns of behaviour are changing, not just patterns of spending
Flight shaming in action

Personal choices to reduce your contribution to   Swedish air passenger numbers fall due to flight shaming
climate change
Staying ahead of social trends

             Financials /            Health        Industrials /        Nat. Resources
  Consumer   Real Estate              Care           Cyclicals            & Utilities    TMT

                                              39
                            32                                              13
                                                                   44

                                 7
Staying ahead of social trends

                                                        Family of signals & nudges
         1) Behavioural finance

                                                                                         5) Technical & Quantitative

             2) Intelligence

                                                                          4) Cross-asset signals

         Primary Research
                                      3) FIL ESG ratings

                                  Alternative Data
                                  e.g. web scraping, sentiment analysis
                                  satellite imagery
Staying ahead of social trends
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