CAMPAIGNER WORKBOOK THEN, NOW, AND ALWAYS - HERE FOR OUR COMMUNITY - Greater Green Bay YMCA
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HERE FOR OUR COMMUNITY
THEN, NOW, AND ALWAYS
GREATER GREEN BAY YMCA
CAMPAIGNER WORKBOOK
2021 Annual Campaign
BECAUSE OF YOU.
www.greenbayymca.org/campaigner
Your Worker Kit Contains:
Pledge cards assigned to you - Please contact all the cards in your envelope. Fill
in the pledge card completely and return in the worker report envelope.
Blank pledge cards - For new contributors you have contacted. All new
contacts must be cleared through financial development department to be
sure no one else is contacting them. Kathy and Tracy’s phone numbers
and email addresses are on the front of your packet. If the contact is
approved, put their complete name, address, phone number and pledge information
on the card.
Worker report envelopes - Please fill in your name and team name and turn in
any completed cards you have throughout the campaign at any Y’s front desk or to
your staff liaison.
Volunteer Guide – Instructions on making calls, filling out pledge cards,
answering questions, and how to “make the ask”.
Matching Gift Information- Matching programs are a great way for companies or
foundations to help support their employees’ charities, while non-profit organizations
like the YMCA get the benefit of a doubled donation.
Thank You Cards- If you would like to send a note to someone who has made a
pledge, write a quick note, address the postcard, and turn it in with your pledge
cards. The Y will mail the card for you. This is a nice personal touch that builds the
bond for next year and helps share the story of how their donation helps.
On-line Campaigner Info - Share your Y story with your friends, family and co-
workers through a personal web page. It makes fundraising easier than ever. Set-
up your personal fundraising page at:
On-Line Campaigner Toolkit- has impact videos, stories, sample emails, tools to help you
be successful greenbayymca.org/campaigner
Important Dates
• February 9th-Virtual Campaign Kick-off
• Tuesday, February 16th -Wednesday, February 17th Give Big Green Bay
24-hour on-line giving event from Noon on Tuesday to Noon on Wednesday. Donors
can donate to the Y at www.givebiggreenbay.org
• March 2nd- YMCA Day of Giving www.ymcadayofgiving.org
• April 2nd-Campaign Conclusion Please turn in your pledge cards to your staff liaison
If you have any questions or comments please contact:
Linda DeWitt Kathy Wucherer Tracy Urban
(920) 436-9671 (920) 436-9516 (920) 436-9607
Linda.DeWitt@greenbayymca.org Kathy.Wucherer@greenbayymca.org Tracy.Urban@greenbayymca.org
The Y. TM For a better us.
ANNUAL CAMPAIGN VOLUNTEER GUIDE
Thank You! ...Because your participation makes a successful campaign possible and
helps the YMCA live its mission.
...Because we know your time and talents are valuable resources. Thank you for helping us
strengthen our community by making accessible the support and opportunities that
empower people and communities to learn, grow and thrive. Your efforts are deeply
appreciated.
…Because your personal YMCA testimonial helps raise awareness of YMCA programs &
services and makes our collective story stronger.
We Need You To Tell The Y Story
As an Annual Campaign volunteer, you are an important ambassador communicating the
values of the YMCA and its programs to individuals and businesses alike. You are one of the
YMCA’s best assets, a campaigner/storyteller. As a campaigner/storyteller, you will have the
opportunity to share with others the unique and personal ways in which the YMCA and our
programs have touched and enhanced your life. Did you learn how to swim at the YMCA?
Did your child have his or her first camping experience at the YMCA? Did the YMCA offer
your family financial assistance at a critical time in your life? By telling your YMCA story, you
allow others a chance to see the power of the YMCA in action. You become living proof that
the YMCA is a making a difference every day.
Why Invest in the Annual Campaign?
The YMCA is committed to providing quality programs and facilities to everyone, regardless
of their ability to pay. While we strive to keep values-based programs and fees affordable by
subsidizing some of the real costs, we know that during difficult times some individuals and
families will need financial assistance. Through the Annual Campaign, we are able to ensure
that no one is turned away based on their ability to pay. Your volunteer and financial
commitment will help thousands of youth and families share the YMCA experience!
Keys to Success
1. Make your own pledge first
This is the single most important step to guarantee success. Once you have made your
own commitment, you can proudly ask others to join you in financially supporting the
Annual Campaign.
2. Share your story about the Y with potential donors, friends, family and colleagues about
the ways in which the Y has impacted you and the community. Share with them your
own personal commitment to the Y.
3. Ask your best prospects first
Practice asking those potential donors who you feel most comfortable with or have the
greatest likelihood to give. By going to the people who are most likely to say “Yes,” you
will gain the confidence and skills you need when approaching more challenging
solicitations. Success breeds success!
4. Solicit only if you have the pledge card
There are more than 200 volunteers working on this year’s Annual Campaign. We issue
pledge cards to organize the campaign so that no single volunteer campaigner is
overwhelmed or donor is asked twice. Please talk with everyone about the good things
that Y is doing, but only ask for a gift if you have the pledge card. If you would like to
call someone not in your campaigner packet check with a Y staff member first to make
sure they are not already assigned to a campaigner.
5. Aim high
The Y. TM For a better us.
When asking for a specific dollar amount, aim high. Talk about the good things those
dollars will do. Then BE QUIET and let the donor respond. Don’t hear “no” unless they
say “no”.
6. Make friends for the Y
Not everyone will choose to donate to the campaign. However, try and make a friend for
the Y. Even if they decide not to make a contribution now, you have told the Y story and
brought them closer to the organization. Celebrate this success!
7. Respect donors’ concerns and complaints
If someone has a complaint about the Y, listen to and record the complaint, but try not
to comment on their specific issue. Assure the person that you will follow up with the
YMCA staff and that someone will get back to them. Let them know we will respond to
every concern. Once people feel that their concerns have been heard, they will be more
ready to listen to your request for their support to the campaign.
8. Encourage pledging
Most of us can give more when we make small payments over a period of time as
opposed to giving one larger gift. Encouraging people to make a pledge they can pay
over the course of the year helps their ability to do more. Consider asking prospects to
contribute $10, $25, or $50 a month instead of asking for one lump sum.
9. Report results regularly
Turn in your pledge cards and contributions at any center’s front desk using the supplied
envelopes. They Y will generate the proper thank you and tax statements.
10. Write a personal thank you using the postcards provided. Include them in your worker
envelope and the Y will mail them out for you.
Frequently Asked Questions
1. I already pay membership fees. Why does the Y need money?
Membership and program fees cover the cost of maintaining and operating our
facilities and programs. We count on the generosity if our members and community
to help people of all ages and from all walks of life be more healthy, confident and
secure. The Annual campaign helps the make the Y affordable for all. Your
membership is the good thing you do for yourself. Your donation is the good
thing you do for others.
2. Does the YMCA receive funds from United Way?
No, we are fortunate to have a great network of volunteers who reach out to our
community and raise the funds that support our mission.
3. Which YMCA center, School-Age Child Care, Camp or program does my
donation benefit? The pledges you solicit automatically go to the center you are
volunteering for. A donor may ask that their gift be used to fund a specific center,
program or cause and we will honor their wishes. Write specific requests in the
connect to a cause section of the pledge card.
4. Someone already contact me. Why are you contacting me again? Despite our
careful efforts, occasionally this happens if the person participates in activities at
more than one facility or program. Apologize for the inconvenience and thank them
for their time.
The Y. TM For a better us.
STORYTELLING
Sharing your “why”
Storytelling has emerged as one of the most powerful methods for
communicating the Y’s cause and advancing critical efforts such
as fundraising; engaging staff, members, boards, and community
representatives; and building a cause-drive culture. Storytelling is
a key technique that celebrates and reminds us to live our cause
every day.
As a YMCA volunteer, it is important that you can share your own
story with people in the community. Fill out the prompt below to
think about and articulate how the Y has made a difference in
your life or someone you know, then practice your story with a
friend. This tool will help you communicate the Y’s cause to your
potential donors. Give it a try!
ASK ME WHY
I’ve been involved with the Y since:
My first experience with the Y was as a/an:
when I:
Currently, at the Y, I am a/an:
and serve our members and community by:
The person I am most thankful for meeting at the Y is:
He/she comes to the Y to/for:
What inspires me about him/her is:
The Y has helped him/her by:
If I had just 30 seconds to share with someone how the Y is so much more, I would share ’s story
and say:
Making an Artful Ask
Write (and speak) the ask using three sentences.
Bestow sincere honor/praise of their role with your organization
special connection to this ask/pride with organization
be considerate; ask for consideration
state specific amount
state specific purpose
_____________________,
(name of prospective giver)
1. You have (compliment on connection, service, past giving, status in the community)
2. You understand (special connection to/appreciation of the impact of the gift you are asking for)
3. Would you consider a gift of $____________________ for/to (special use)?
Sample Artful Asks:
Leah, your whole family has become very connected to the Y ever since moving to GB. You
understand the value of exercise & wellness in helping to maintain balance and reducing stress
in one’s life. Would you consider a gift of $35 to assist other families becoming Y members so
they can find that balance as well?
Matt, you have been a member of the Y for 6 years now and you’ve seen the impact the Y
makes on the community through our programs. Would you be willing to donate $100 this year
to help make an even bigger impact?
Lisa, your son Johnny has been in our program since kindergarten. You as a parent realize the
importance of a safe place for your child to go after school. Would you consider lending a hand
to our cause by donating $40 so a less fortunate child can attend this same program?
Jennifer, you have a school age child navigating virtual learning. You understand the challenge
both parents and kids are having with virtual learning. Would you consider a gift of $150 to
sponsor a child to participate in our Y Learning Academy?
Tom, you as camp alumni know the impact a week of camp can have on a child. You
understand the importance of children having the opportunity to learn new skills, make new
friends and explore the outdoors. Would you consider a gift of $150 to help a child attend a
week of camp?
Brett, you know first-hand the effects of cancer. You understand the importance of cancer
survivors being part of a supportive community to help move beyond cancer both physically
and emotionally. Would you consider a gift of $250 to help a cancer survivor be a part of the
LIVESTRONG at the Y program?
Rob, you have been a loyal donor to the Y for the last 3 years. You understand the importance
of giving back to others in our community. Would you consider a gift of $50 to help a child in
our community be part of the y?
Cindy, you being a working parent you know how important it is to have a safe place for your
children to go afterschool. You understand the importance of all children having positive role
models and receiving academic support. Would you consider a gift of $1,500 to help 100 3rd
graders receive academic enrichment opportunities in our 21C afterschool program?HERE FOR OUR COMMUNITY
THEN, NOW, AND ALWAYS
$
35 helps a child feel a sense of normalcy as they discover
themselves through dance, swimming, gymnastics, or youth sports Every dollar
you give
$
50 provides 10 youth with academic enrichment opportunities
through our after school program makes an
impact.
$
75 helps 2 children gain confidence and learn water safety through
swim lessons
We can’t do
$
100 provides one child with nutritious meals through the weekend
backpack food program for 12 weeks
it alone.
$
150 sponsors a child for the Y Learning Academy to engage them in
virtual learning and provide much needed childcare
$
250 supports a cancer survivor in a 12-week LIVESTRONG® at the
YMCA program where they improve their quality of life
$
500 gives a child the opportunity to gain new skills, explore the
outdoors and become leaders at resident camp
The Y. For a better us.
TM
GREATER GREEN BAY YMCA | www.greenbayymca.org | 920 426 9622THE PLEDGE CARD
1. Name of prospective donor.
2. Please verify address, phone and email. If needs updating, please fill in info box
below.
3. Listing of previous giving history. A listing of all $0’s does not mean that the
donor has declined to give, but maybe has just hasn’t been asked to give to the
YMCA.
4. Fill in pledge amount and make sure your name is the campaigner.
5. Indicate billing information
• If YMCA member we can charge membership account on file) please
check the box “I wish to set-up auto draft for my payment.”
• If they would like to receive an invoice, please check “Don’t draft
me; please send a reminder for my pledge payments”
6. Please ask if their company has a matching gift program and write the company.
7. If they declined to give, prefer to be removed from calling list or would like more
information mailed, please check the appropriate box.
8. Will let you know any notes we have about the donor, i.e. banner hanging at
branch, supports a certain program, if we know of a matching gift. Please write
any additional information we should know about this pledge or donor for future
use.
**Please submit entire pledge card to Financial Development Department.
MAKING THE ASK
Hi! I am ___________________, a volunteer for the Y’s Annual Campaign. Do you have a couple minutes for
me to talk to you about why I give back to our community through the Annual Campaign? (tell your “Y”
story/experience).
With a gift of $35 you can give a child the opportunity to belong to the Y, giving them a safe, fun and healthy
environment to be a part of.
A gift of $35 you can help a child discover themselves through dance, swimming, or youth sports.
We count on the generosity of our members and the community to ensure everyone has the opportunity to be
a part of the Y. May I ask you for your support to this year’s campaign?
THANK DONOR AND CONFIRM CONTACT INFO, GIFT AMOUNT AND PAYMENT METHOD
• Thank you so much for your gift. You’ll receive an acknowledgment for your gift/pledge of $___ in the
near future.
• Let me make sure I have your correct contact information.
• Take pledge information, you would like to be invoiced, use your membership account on file, etc.…
• Thanks again. The YMCA really appreciates your generous support, as do I
Thank you for your giftMatching Gifts Do you want to double your donation to the Y? Some area companies have a corporate match program, where your contribution to the Y is matched, dollar for dollar by your corporation or its charitable foundation. Matching programs are a great way for companies or foundations to help support their employees’ charities, while non-profit organizations like the YMCA get the benefit of a doubled donation. “Mentioning matching gifts in fundraising appeals results in a 71% increase in the response rate and a 51% increase in the average donation amount prior to receiving matching gift funds,” - According to Forbes Magazine Some Participating Companies Alliant Energy * Grainger Pfizer American Eagle Outfitters * Green Bay Packers Schneider Electric/Square D/ANOD * Ameriprise Financial Hewlett Packard Takeda Aon Hewitt Humana Foundation * The Gap Corporation Bank of America/Merrill Lynch Integrys Energy Group (WPS) * The Home Depot Bank of West JP Morgan Chase & Co. Thrivent Financial BP P.L.C. (British Petroleum) Liberty Mutual Unilever Charles Schwab LPL Financial * United Health Group Incorporated Dominion Foundation Merck & Co. US Bancorp/US Bank * Eli Lilly and Co. Kimberly Clark US Venture Exelon Corp Morgan Stanley * Wisconsin Energies (We Energies) Gannett Foundation * Pepsi-Co Starbucks Glaxo Smith Kline Details of the above known area companies with matching gift programs: • $25 minimum donation for match eligibility • $50 minimum donation for match eligibility * • Companies listed above match full and part-time employee, spouse, in certain cases, retirees’ donation • Matching 1:1 • Matching 2:1 or higher ** The Matching Process Guidelines for matching gifts vary by company. Encourage donors and potential donors to check their company website or corporate contact for specific details. Company participation not limited to the above list. To add a company to the list or assistance with specific company matching guidelines, please contact Tracy Urban in the office of Financial Development for further questions tracy.urban@greenbayymca.org or 920-436-9607. Important Information for Matching Programs The Greater Green Bay YMCA, Inc. is a 501(c)(3) non-profit organization. Federal tax ID number: 39-0813466 Greater Green Bay YMCA | 235 N Jefferson St., Green Bay WI 54301 | 920-436-9622
CIRCLE OF INFLUENCE
Who do I ask? People give to people they know and trust before they give to a cause or an
organization. Consider the following sources when looking for donor prospects.
ASSOCIATES THROUGH WORK OTHER Y MEMBERS
YOUR CLOSEST FRIENDS PROFESSIONALS YOU KNOW
MEMBERS OF ORGANIZATIONS YOU PEOPLE YOU DO
BUSINESS WITH
MOST SUCCESSFUL PEOPLE YOUR RELATIVES
YOU KNOW
YOUR NEIGHBORS
Remember to clear all of your new prospects with Y staff before solicitation.Here for our community
THEN, NOW, AND ALWAYS
BECOME AN ONLINE
CAMPAIGNER
TELLING YOUR STORY HAS NEVER BEEN EASIER
The Online Campaign is about sharing your Y story through a personal webpage to your family,
friends and co-workers. Your story is a call to action for others to join you in supporting the
Annual Campaign.
START YOUR PERSONAL FUNDRAISING PAGE TODAY!
give.greenbayymca.org/campaign21
Click on “become a fundraiser” and follow the step by step instructions.
For more information, please contact Kathy Wucherer at 436 9516 or kathy.wucherer@greenbayymca.orgYou can also read
