BUZZ WORTHY: BEE LUCKY SCRATCH GAME - Amazon AWS
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April 2021
Volume 2
Issue 4
BUZZ WORTHY: BEE LUCKY
SCRATCH GAME
Pollinators like the rusty patched bumble bee
help support Minnesota’s environment and
economy. That’s why the Minnesota Lottery
has created a very special scratch ticket
with help from our friends at the Minnesota
Environmental Quality Board.
Bee Lucky scratch tickets—starring
Minnesota’s state bee, the rusty patched
bumble bee—lands in your business on
April 6. Each ticket is $2. Players have a
chance to win up to $10,000 instantly.
In addition to featuring one of Minnesota’s
most buzz-worthy pollinators, Bee Lucky
scratch tickets include a special “Bee
Informed” box. Players scratch the Bee
Informed box to reveal facts about
Minnesota’s pollinators.
The rusty patched bumble bee became
Minnesota’s state bee in 2019. The rusty
patched bumble bee has been listed as
federally endangered since 2017.
Visit mnlottery.com to learn more.
BEE POLLINATOR FRIENDLY FOR
EARTH DAY
Celebrate Earth Day on April 22 by helping
Minnesota’s native pollinators.
Five easy ways you can bee pollinator
friendly:
1. Reduce or avoid pesticide use. Pesticides
kill beneficial insects, including
pollinators.
2. Plant a mix of native flowering plants,
shrubs, and trees.
3. Early spring-blooming trees and flowers
help rusty patched bumble bee queens
survive.
4. Avoid raking or mowing in the early
spring and late fall to help overwintering
rusty patched bumble bee queens and
other ground-nesting bees.
5. Plant a mix of native wildflowers to
support rusty patched bumble bees and
other pollinators.
Photo: Erik Runquist
For help with accounting services, ticket status For help with lottery equipment issues and lottery Problem Gambling Helpline
inquiries, ticket orders, point-of-purchase equipment communication issues contact: 1-800-333-HOPE
materials, lost or stolen tickets, Retailer Service GetGamblingHelp.com
IGT Hotline
Portal assistance and lottery equipment relocation/ 1-888-487-9200 Misprinted Ticket Reminder
removals contact: 24 hours a day; 7 days a week If you need to report a misprinted lotto ticket,
Lottery Customer Support call Customer Support at 651-635-8273, option 1.
Alternative Formats
651-635-8273 If you leave a message, your call will be returned
This publication is available in alternative
1-888-568-8379 as soon as possible.
formats to individuals with disabilities by calling
(651) 635-8273 or (888) 568-8379.
LOTTERY BENEFICIARY
SPOTLIGHT:
MINNESOTA ZOO
Minnesota’s three zoos receive a portion of every dollar played on lottery
tickets through the Natural Resources Fund.
Minnesota’s zoos may also apply for grants from the Environment &
Natural Resources Trust Fund. The Minnesota Zoo partnered with other
organizations to use ENRTF grants to help conserve Minnesota’s native
prairie butterflies, American bison herd, native mussels, and moose.
Minnesotans who love the Minnesota Zoo because it gives them the
chance to see and learn about animals in way that is fun and safe for
humans and animals may be surprised to learn that conservation is at the
heart of what the Minnesota Zoo is all about.
Watch for an important
Lucky for Life announcement
in May communications.
PLAYING OUR PART FOR MN SINCE 1990
April 17, 2021 is the 31st anniversary of the day ■ Approximately $1.9 billion has helped fund
the first scratch ticket was sold in Minnesota and state programs through the General Fund,
Minnesotans have been winning big ever since. including education, public safety and health
and human services.
■ More than $3.3 billion has been raised for
programs that positively impact the lives of Just for fun, here’s a look back at some of the
Minnesotans. fabulous games that have helped create recreational
opportunities including fishing piers, new trails and
■ More than $1.4 billion has helped preserve, park improvements; helped fund research that’s
restore and protect Minnesota’s environment being used to protect Minnesota’s native species
through the Environment and Natural and fight invasive species; supported projects that
Resources Trust Fund, Game and Fish Fund improve habitat, air quality and clean water; and
and the Natural Resources Fund. have given youth opportunities to learn about and
experience nature.
SPRING CLEANING
Spring is coming! It may be a little early to pack away winter hats and ice scrapers, but it is the perfect
time for spring cleaning. Here are some easy ways you can make your lottery equipment and signage
look like new:
■ Clean the lottery terminal—be sure to use ammonia-free cleaner on the screen
■ Take down any outdated lottery point-of-purchase materials
■ Contact your sales rep if any outdoor lottery signage looks faded, damaged or is outdated.
■ Clean and tidy up brochure holders and lottery info boards
■ Wipe down any lottery play areas
■ Remove any non-lottery-related POP attached to lottery equipment
■ Remove any items from around or on top of the lottery dispenser to increase purchase potential
■ Check spring cleaning off your to-do list: you are ready for summer!
31-YEAR LOTTERY SELLER
RED’S AUTO & BAIT
31 years ago there was no question regarding
selling lottery, recalls Pam Sitzman of Red’s Auto
& Bait. “It was the new big thing—there was a lot of
buzz around it—we had to get in on it.”
Red’s was a very small business in 1990. Sitzman,
her husband Red, and two employees operated the
service station with two hoists and full-service gas
pumps. They also sold a few snacks in addition to
bait and tackle, and lottery.
Sitzman says the old scratch ticket dispensers that
were tucked under the counter and the procedures
for redeeming tickets now seem “ancient.” Nothing
was online. Red’s tracked everything by hand.
Sitzman is most grateful for SmartCount. Red’s has sold a $50,000 Gopher 5 winner and a
$30,000 winning scratch ticket, but Sitzman most
She also recalls that occasionally their lottery sales vividly remembers when a regular player called
rep would set up a table outdoors so players could her at home late at night “squealing like crazy” that
buy a ticket and spin a wheel for a lottery T-shirt or she’d won $25,000. She told the player to write her
other promo item along with a prize from Red’s. name on the ticket, put it in a secure spot, sleep on
People waited in line to play. It was a lot of fun. it, and stop by in the morning. The player was still
squealing (and sleep-deprived) the next day when
Red’s opened and checked the bar code.
In 1998 the state mandated that underground gas
tanks be upgraded, so with a complete raze and
rebuild Red’s added a third hoist, a car wash, and a
C-store with food service, while still selling bait and
tackle, and of course, lottery.
These days Red’s has 38 employees, some of whom
cook daily deli specials on the premises, which
have become a big draw. Located 30 miles south
of Brainerd and right on Highway 25 in Pierz, Red’s
serves steady traffic year-round and welcomes
plenty of summer lake traffic. Though it’s not the
only C-store in the area, Red’s has plenty of regular
lottery players.
Their secret to lottery success? Red’s has eye-
popping lottery signage out front. Inside, lottery
materials and promos are positioned between
the two registers so customers can’t miss the
opportunity to play. “We go with the flow of
whatever the lottery brings on,” Sitzman says. She
thinks lottery advertising also factors into Red’s
success. “We just need to ask for every sale.”Minnesota Lottery
2645 Long Lake Road
Roseville, Minnesota 55113
mnlottery.com
Marie Hinton, Managing Editor
Kelly Barto, Graphic Designer
REMINDER / Many players don’t realize that they can purchase their favorite lottery tickets using their debit cards. If you would like
point-of-purchase messaging letting your customers know that debit cards are an accepted form of payment, ask your sales rep for details.
MAY NEW
SCRATCH GAMES
ON SALE MAY 4, 2021
The Winnesota Summer scratch game launches
next month and gives your players a chance to win
$100,000! This game features four brightly colored
scenes, each highlighting a popular summer
activity that will appeal to all Minnesotans. Look for
new game kits with fresh POP materials arriving
next month. Make sure to remove any True North,
Chevrolet Silverado® or Bee Lucky pieces and
replace them with the brand new items beginning
May 4, 2021.
Tic Tac Multiplier / $1 Fiesta! / $2
Coffee Break Winnesota
Crossword / $3 Summer / $5You can also read
