BUSINESS READY KIT - KARANGAHAPE ROAD BUSINESS ASSOCIATION
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BUSINESS READY KIT KARANGAHAPE ROAD BUSINESS ASSOCIATION
CONTENTS
About the Karangahape Road Streetscape Enhancements Project 1
What is the Karangahape Road Streetscape Enhancements project 1
» When will construction begin and end? 1
» What is happening and where? 1
» Who is delivering the project? 1
» Why are AT, Auckland Council, and the government funding cycleways in Auckland? 2
Parking and servicing changes 3
Public transport changes 4
Give public transport a go 4
Outdoor Dining License support 4
Preparing your business 5
» Business Support: BusinessPac 5
» Sunday Shopping 5
» Collective Marketing 6
» Tips on window dressing and retail merchandising 6
» Connect with your customers 6
» Connect with us 6
» Reminders 6
Key Contact
This Business Ready Kit details changes that the Karangahape Road business environment is expected to see during
the Karangahape Road Streetscape Enhancements Project and outlines some of the support and help available.
ABOUT THE KARANGAHAPE ROAD STREETSCAPE ENHANCEMENTS PROJECT
POINTS OF CONTACT
WHAT IS THE KARANGAHAPE ROAD STREETSCAPE ENHANCEMENTS PROJECT?
JFC Stakeholder Liaison, Cherie, will provide regular project updates by email and through weekly drop-in sessions. She will
The Karangahape Road Streetscape Enhancements project aims to make Karangahape Road a more attractive place to visit and
also visit your business in person.
help businesses through changes brought about by other city centre transport projects.
If you have any construction queries during the project, please contact Cherie by:
The project will:
Phone: 0800 KRD JFC (0800 573 532)
• Declutter the footpaths
Email: karangahaperoad@jfcltd.co.nz
• Introduce separated cycleways on both sides of Karangahape Road
• Introduce peak hour bus lanes
• Make changes to on-street parking
• Remove, relocate and plant new trees and rain gardens WHAT ABOUT THE CITY RAIL LINK?
• Upgrade street lighting The Karangahape Road Streetscape Enhancements team is working closely with the Link Alliance, who is delivering the main
• Replace street furniture stations and tunnels of the City Rail Link. Once completed in 2024, up to 1,400 people per hour are expected to use the new
• Support community events and activities Karangahape station via entrances at Beresford Square and Mercury Lane.
Early works such as demolition, consenting, establishment of work sites and moving of utilities are taking place over the second
WHEN WILL CONSTRUCTION BEGIN AND END? half of 2019 in Beresford Square and Mercury Lane. The major station works are scheduled to start in the first quarter of 2020.
Construction began at the end of July 2019 and is expected to be completed late 2020.
For project updates, please visit the project website www.at.govt.nz/kroad
POINTS OF CONTACT
For more information about Karangahape Station and the City Rail Link project, please get in touch via:
WHAT IS HAPPENING AND WHERE?
Phone: 0800 CRL TALK (0800 275 8255) and choose option 4
• Ponsonby Road to Pitt Street:
Email: karangahape@linkalliance.co.nz
» Peak hour bus lanes to support morning and evening travel into the city centre. A peak hour bus lane currently exists
Visit www.cityraillink.co.nz
on the Northern side of Karangahape Road between Day Street and the approach to Pitt Street
» On-street parking outside of peak times
» A cycleway on both sides of Karangahape Road
WHY ARE AUCKLAND TRANSPORT, AUCKLAND COUNCIL AND GOVERNMENT FUNDING CYCLEWAYS IN
• Pitt Street to Queen Street:
» A clearway operating in the same peak hours as bus lanes to support traffic flow through the area
AUCKLAND?
» On-street parking outside of peak times Helping people move safely and easily around the city is a priority for Auckland Transport, Auckland Council and the government.
» A cycleway on both sides of Karangahape Road It is also an essential part of developing a more resilient transport network, which bikes are an important part of. The great news
is that Aucklanders are getting on their bikes.
• Queen Street to Symonds Street:
» Extension of the existing ‘no stopping’ broken yellow lines on the southern (cemetery) side of Karangahape Road.
• 3.77 million bike trips in the 12 months up to June 2019, an increase of 8.9%
» A cycleway on both sides of Karangahape Road.
• 272,000 bike trips in June 2019, an increase of 16.7% on last year
• Upper Queen Street • Bikes trips on Upper Queen St increased 53.1% on last year
» A separated cycleway will connect to the network of existing and planned cycleways. • 36% of people riding or scootering into the city centre travel via Upper Queen St
» The cycleway on Upper Queen Street is designed for flexibility in the event of Light Rail construction. • Daily bike trips on the Northwestern Cycleway increased by 46% on last year
Cycleways that separate people on bikes from general traffic are the most effective way to increase the number of people riding
WHO IS DELIVERING THE PROJECT? bikes. Since the Nelson Street cycleway and the Lightpath opened, the number of daily cycle trips on Nelson Street has increased
by 905%.
The Karangahape Road Streetscape Enhancement project is a joint project between Auckland Transport and Auckland Council.
Auckland Transport has appointed John Fillmore Contractors Ltd (JFC) to deliver the construction programme. JFC has been
behind the construction, restoration and transformation of some of Auckland’s most loved spaces including Federal St, Aotea
Square, Freyberg Place and Auckland War Memorial Museum.
During the project JFC will answer any construction related queries.
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PARKING AND SERVICING OPTIONS FOR CUSTOMERS AND STAFF
PUBLIC TRANSPORT CHANGES DURING CONSTRUCTION
Over the construction period there will be some changes to bus routes and stops along and around Karangahape Rd.
Plan your travel.
For the most up-to-date information on public transport changes please visit the Auckland Transport website:
www.at.govt.nz/bus-train-ferry/service-announcements/roadworks-affecting-public-transport/
GIVE PUBLIC TRANSPORT A GO
Auckland Transport and the KBA want to help you find new ways to get to work. People who currently drive to work in the
Karangahape Road precinct may be eligible for a free two-week public transport trial. Check your eligibility at
https://aucklandtransport.au1.qualtrics.com/jfe/form/SV_agikZXOHEwkgVMh
Download the latest timetables at https://at.govt.nz/timetables
We’re also offering Journey Planning assistance. Auckland Transport staff will be available at a number of the weekly drop in
sessions at Blackboard Cafe to help you make the best use of our Journey Planning app. https://at.govt.nz/journeyplanner
Keep an eye on the JFC communications to find out when Auckland Transport staff will be attending the drop-in sessions at
Blackboard Cafe.
OUTDOOR DINING LICENSE SUPPORT
In support of the Karangahape Road Streetscape Enhancements project, Auckland Council’s Street Trading team will be
providing businesses their outdoor dining licence rental fees free for 6 months for the year. The Street Trading team will alter
these costs as part of the renewal notices issued to businesses.
For further information, please contact the Auckland Council Street Trading team at streettrading@aucklandcouncil.govt.nz
The KBA has been working closely with Auckland Council and Auckland Transport during the planning stages of these projects
and both organisations have given additional funding to the KBA to provide businesses with support services above and beyond
what we can normally provide.
This map shows the current parking as at September 2019. This will change as the construction work moves along the street and
JFC will be contacting businesses individually regarding any changes in loading around their area.
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HELPING YOU BE PREPARED IN YOUR BUSINESS
COLLECTIVE MARKETING
Being prepared over the construction project is crucial. Before construction began, the KBA, in conjunction with Auckland
Successful marketing campaigns can dramatically increase the ability for businesses to maintain trade through tough times.
Council and Auckland Transport, ran the K’ Road Connect Business series of workshops and information sessions. The Connect
The KBA will, in collaboration with owners and managers, create marketing campaigns for the street that focus on different
Business events will continue while the work is underway.
industries. Please contact us if you have any collective marketing ideas.
Themes previously covered in workshops included Use of Social Media in Marketing, Tips for Hospitality Businesses, Tips for
Talking up each other’s unique points and enlightening customers about the diverse range of products and services on offer
Retailers and Financial Resilience. There are summaries of these sessions in a separate publication with this kit.
along Karangahape Road also builds the reputation of the whole area, showcasing it as a friendly helpful place with varied high
quality options.
Here are some other avenues of support and ideas for businesses.
BUSINESS SUPPORT: TIPS ON WINDOW DRESSING AND RETAIL MERCHANDISING
BUSINESSPAC • Tell a story
• Have a clear focal point
The BusinessPac is a free programme that offers confidential support, advice and tools to help your business continue to develop
• Balance items to ensure the display is aesthetically pleasing
so you are ready to take advantage of the increased foot traffic and other changes that will come once the Karangahape Road
• Keep it simple
Streetscape Enhancements Project is completed. These free tools include:
• Highlight your unique point of difference (sustainability, NZ made, owner operator)
• Be BOLD
• Free one-on-one Social Media Training with Easy Social Media
• A 12 month fully funded Business Mentor through the Auckland Business Chamber
• A year’s membership with the Auckland Business Chamber
• Free Business Support workshops and information sessions tailored to the specific needs of the Karangahape Road OTHER IDEAS:
community CONSIDER NEW WAYS OF CONNECTING WITH YOUR CUSTOMERS
Now is a great time to start thinking outside the box about new ways you can connect with your market. Could you do deliveries?
These services offer invaluable support and opportunity to businesses. Contact Michael Richardson at the KBA office to find out
Where is your value add for your business? Can you enhance your online presence (get tips at a social media workshop or take
how you can take advantage of these free services on 021 377 508 or email business@kroad.com
advantage of the BusinessPac free social media training)?
CAMPAIGNS ON KARANGAHAPE ROAD Construction workers on the project could provide a new stream of customers to your business. These workers will be provided
with a Neighbourhood Welcome Booklet that informs them about the area, including do’s and don’ts around the neighbourhood
The KBA will continue to develop and profile destination marketing opportunities for the area. Destination marketing highlights and other relevant information.
the unique opportunities that Karangahape Road offers visitors, including the promotion of specific activities and events at
key times and suggestions on where to go and what to see. One of core messages is that businesses remain open during In this booklet we are including a section listing local businesses so if you would like to run a special offer or lunchtime discount
construction and to actively encourage support for our precinct. for the workers, let us know.
To extend your marketing reach tag @kroadnz in your Facebook and Instagram content to help the KBA import and share your
CONNECT
content.
Come along to our workshops and networking sessions. We want your feedback, suggestions and input plus we want to know
how you’re getting on.
REMINDERS
- Sign up with Auckland Business Chamber – it is free for a year! Why not do it!
We strongly encourage you to make use of your one year of free business mentoring through Auckland Business Chamber. This
gives you regular one on one sessions with an experienced mentor – who helps you address specific areas you’d like to work on
or strengthen.
- Review your current expenditure
A recent Connect Business seminar on financial management, planning and resiliency gave businesses ideas on how to trim
budgets and strengthen financial reserves ahead of the construction period. If you missed this workshop and would like a copy of
the Powerpoint notes, please email planning@kroad.com We also have a summary of that event in a separate publication to be
distributed along with this kit.
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ABOUT US - KBA SERVICES
The K’ Road Business Association (KBA) is an incorporated society whose aim is to foster the economic development of the
Karangahape Road precinct. It does this through delivering a comprehensive programme of marketing, events, networking
opportunities and advocacy to local bodies.
It is a partner with Auckland Council in its city-wide Business Improvement Programme (BID Programme) and derives income
from a separate rate which is collected by the council from business and property owners within its precinct boundary and
returned to the KBA.
It is governed by an executive committee and a constitution outlining its rules of operation.
Services offered to members include:
• Promotion through an annual programme of marketing and events
• Business workshops and networking opportunities
• Advocacy to local bodies over major works planned for the precinct
• Advocacy to local bodies over issues relating to service provision
• Free listing on the KBA website
• Access to real time pedestrian counts and quarterly retail spending reports
• Regular updates on news and activities in the precinct
• A point of contact for general business enquiries relating to the precinct
• A day security foot patrol between 10am – 6pm
• A night security mobile patrol on Friday and Saturday nights from 10pm – 3am augmented by a Barwatch service from
10pm – 4am which connects the doormen of licensed premises to each other through a network of RT’s, to a coordinator
and to the police District Command CentreKEY CONTACTS If you or your customers have any queries about the Karangahape Road Streetscape Enhancements Project or City Rail Link project, please contact us. We are all here to help and support you through the changes happening in our treasured area. Construction phases and project timings queries Phone: 0800 KRD JFC (0800 573 532) Email: karangahaperoad@jfcltd.co.nz Streetscape design and transport queries and updates Paul Edmonds (Auckland Transport) Phone: 027 240 9625 Email: Paul.Edmonds@at.govt.nz Business support and advice Michael Richardson (Karangahape Road Business Association) Phone: 021 377 508 Email: business@kroad.com
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