Building on the Legacy of the Living Labs - CIVITAS Initiative
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CIVITAS Common Final Event
Live Session 3 – Scalability
Building on the Legacy of the Living Labs
Scaling & Exporting Successful Solutions
Sítycleta, the brand new bike sharing scheme
in Las Palmas de Gran Canaria
Panos Coroyannakis - DESTINATIONS Director of Communications
1. Introduction
The old system
LPAbyBike: the former bike sharing scheme 1%
5%
• Las Palmas de Gran Canaria already had a bike sharing 13% Car
scheme named ByBike Walking
15% Public transport
• It had been a well-meaning attempt to foster urban 67%
Bicycle
Others
cycling but it was not as successful as expected
• ByBike suffered some obstacles and barriers:
– Technical problems: The bicycles were not suitable for
the local weather (humidity, salt, etc.)
– Vandalism. An average of 200 incidents per year were
registered and 7 bikes were stolen every month
– Planning: Not enough aligned with the overall sustainable
mobility objectives of the city Visitors
– Financial: Too much dependency on public funds (100%; > 425.000
the system was free of charge) tourists/year
2
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20
2. Sítycleta: A brand new bike sharing scheme
A new Business Model
Stage 0: Set up of a new strategy (2016)
• Definition of a new strategy to come up with a brand
new system
Stage 1: Design (2017)
• Technical Specifications & Service Requirements
with the Potential to Scale Up
Stage 2: Implementation (2018)
• Tender process → Launched in June 2016 and
awarded to Next Bike (January 2017)
• Kick-off on April 2018 → After 3 months all stations
had been deployed:
– 375 smart bikes with an on-board computer
– 20 e-bikes to carry out a pilot test to promote
cycling between the hilly and the low part of the city.
– 42 new stations / 520 bike racks. 3
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20
2. Sítycleta: A brand new bike sharing scheme
A new Business Model
Stage 3: Operation (2018 onwards)
• Most of the rentals are with
membership (86%)
• More than 40,000 users in two
years (44,5% active users). A
record of over 1,019 daily rentals
was reached on February 2019.
• 89% of the users have downloaded
the Sítycleta app
• Average travel time: 23 minutes
• High acceptance amongst tourists:
32% of the users are tourists
4
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20
June 2018 4.022 9.414
April 2018 2.2215.135
July 2018 4.847 11.301
May 2018 3.230 7.602
August 2018 5.704 13.
June 2018 4.022 9.414
September 2018 6.481
July 2018 4.847 11.301
April 2018 2.2215.135
May 2018 3.230 7.602 August 2018 October
5.704 2018 13.123 7.093
June 2018 4.022 9.414
Stage 100,0
200,0
500,0
July 2018 4.847
September
11.301
2018 November
6.4812018 14.779 7.725
2. Sítycleta:
August 2018 5.704 13.123
October 2018 April 2018
7.093 16.152 384,3
8.531
300,0 1,9
September 2018 6.481 14.779
December 2018
October 2018 7.093 16.152
November 2018 7.725
May
January 2018
2019 17.489 9.372 4
November 2018 7.725 17.489
Registered
December 2018 8.531 19.147
December 2018 19.147
2018
June8.531
2,3 2,4
January 2019 9.372 20.868
February 2019 10.054 4
Registered
February 2019 10.054 22.323
January 2019 9.372 20.868
July 2018
400,0 A brand
March 2019 10.796 23.860
March 2019 10.796
Registered
April 2019 February
11.357 2019
25.311 10.054 22.323
August 2019
April 2018 11.357
users are active:
11.840 26.591
Active
May 2019
June 2019
March 2019 27.978
12.345
10.796 23.860
September
3,5
11.84
Active
July 2019 13.062 29.658 2019
May 2018
April 2019 11.357 25.311
August 2019 13.804 31.463
100,0
200,0
400,0
2,6 2,6 300,0
0,0
There0,0are 36.059 monthly
October 2018
3,3
September 2019 14.522 33.036 June 2019 12.3
11.840 26.591
Active
May 2019
users and 44% of the registered
October 2019 15.174 34.436
A new Business
November 2018
2,8
April 2018
1,9
November 2019 15.863
June 2019 36.059 July 201912.345 13.
27.97
December 2018
3: Operation (2018 onwards)
2,6
May 2018
Average daily rentals
July 2019 August 2019 13.062 1
29.
January 2019
2,8
August 2019 13.804
20192018
September June
Model
February 2019
2,3 2,4 3,0
September 2019 July 2018
October 2019 14.522
100,0
200,0
300,0
400,0
500,0
600,0
700,0
800,0
900,0
1000,0
0,0
March 2019
2,9
October
384,3
2019 August
2,6 2,6
April 2018
1,9
November 2019201815.174
May 2018 479,6 April 2019
2,7
November 2019 September 2018 15.863
June 2018 494,3
2,3 2,4
July 2018 529,2 May 2019
502,9
October 2018
August 2018
2,6 2,6
June 2019
3,0 3,0
614,6
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20
September 2018
3,5
November 2018
October 2018 623,4
3,3
new bike sharing scheme
July 2019
3,1
November 2018 605,3
2,8
December 2018
2,6
Rentals per bike ratio
Average daily rentals
December 2018 565,4
2,6
Average daily rentals
August 2019
3,0
January 2019 638,6
2,8
January 2019
February 2019 654,9 September 2019
March 2019 648,4 February 2019
3,0 2,9
October 2019
3,5
April 2019 604,8
2,7
May 2019 675,7
March 2019
June 2019 682,8
November 2019
April 2019
2,7
July 2019 717,3
Rentals per bike ratio
August 2019 690,0
3,0 3,0 3,1 3,0
0,0
1,0
2,0
3,0
May 2019
September 2019 831,0
The total distance ridden in 2019
October 2019 847,5 June 2019
November 2019 855,0
3,6 3,5 3,6
192 tons of CO2 avoided (*):
July 2019
1.142.504 km and thus there were
was
0,0
1,0
2,0
3,0
4,0
5,0
6,0
7,0
Rentals per bike ratio
August 2019
5
3. Impact of COVID-19
• During the COVID-19 outbreak, Spanish Government
declared a lockdown that started in mid-march.
• Sítycleta was one of the very few bike sharing systems in
Spain that remained operative and available during the
whole lockdown:
- In the beginning of the lockdown, the number of
available bikes was reduced by 50%.
- During the 2 weeks of full lockdown, 25% of bikes
were still available.
• During the lockdown, demand was 5% of pre-COVID-19
outbreak.
• With the lockdown is progressively being lifted, demand
has grown to over 70% of the pre-COVID-19 demand.
• New COVID-19 restrictions may have a negative impact on
the use of the system again
6
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20
4. Success allows growth
Next steps – scaling up
• Enlarging the bike sharing scheme (2020-2021):
- 5 new stations in the flat area of the city alongside the
Hoya La Plata – San José corridor (southern part of the city)
- Increase the electric part by opening new 5 e-stations in
the hilly neighbourhoods and increasing the number of e-
bikes
• New app to replace the NextBike app. It will allow a better
management and control of the sharing system.
• New revenue streams:
- Private companies sponsor Sítycleta by funding some
stations located in proximity to their business or in designated
high visibility market locations
- Monetisation of User Data: sold to other customers
(B2C) or businesses (B2B).
7
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20
5. Transferability - Scalability
Lessons learnt
• Engage key local stakeholders in order to fine tune the business model
• Carry on communication activities continuously
• Take into account the shape / urban structure of the city
Scalability - Transferability to other sites
• Set realistic milestones and goals, start small:
– Progressive deployment of the system → not all stations at once!
• The EU-funding is a tool to overcome high initial investment costs and
test the business model before scaling up.
• Build a trust relationship with the system provider → they have to adapt to
your needs!
• Foster collaboration with other cities, learn from each other:
Lanzarote, Bilbao, Donostia-San Sebastián and University of Malta
8
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20
DESTINATIONS: 3 BRIGHT EXAMPLES OF REPLICABILITY
Tourism & Local Business Partnerships To promote Sustainable Mobility
✓ Green Hotel Awards in Limassol
✓ The Mobility & Accommodation Package in Elba
✓ Hoteliers as Public Transport Ambassadors in Madeira
Panos Coroyannakis - DESTINATIONS Director of Communications
REPLICATION:
A Strong Mandate to promote Sustainable
Mobility beyond the 6 DESTINATIONS Islands
• Principles
• Reach as many people as possible with the project results, including the
cities of Beijing and Shenzhen in China.
• A win-win approach: Sustainable Tourism goes hand in hand with
Sustainable Mobility
• Tools
• CIVITAS web page, Newsletters - Social Media
• DESTINATIONS Platform of Followers
– 220 registered users
– More than 90 articles
– The springboard to REPLICATION www.destinationsplatform.eu
• Two rounds of funded & unfunded replication activities
• 20 applications - 3 funded & 5 unfunded replications actions
supported and successfully completed.
10
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20LIMASSOL
Hoteliers Ambassadors of Sustainable Mobility
The Green Hotel Awards in Cyprus
IMPACT
Hoteliers accepted to upgrade their
facilities to become greener and to provide
to their clients offers with sustainable
mobility modes.
There is a win - win situation between
transport and tourism sector, including
• High stakeholders involvement hoteliers and related businesses.
• Hoteliers introduce the mobility card to their
• Tourists, benefit from comfortable and
guests.
low cost opportunities.
• Training staff to promote mobility card.
• Tourist businesses, thematic parks and bike • Hotels are promoted as socially
sharing companies provide discounts as an responsible, attracting guest interested
incentive for tourist to use mobility card. in environmental protection.
• 22 businesses offered discounts for the • The city benefits from less traffic, less
adoption of the mobility card and 16 hotels noise and a more attractive environment.
are participating to promote sustainable
ways of transport and the mobility card.
Hoteliers recognised and rewarded Strong interest in replication from
with the Green Hotel Award other islands and communities
11
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20Replication activities with Tourist Board,
Korčula, an Island Community in Croatia
IMPACT OF REPLICATION
• Contribute to the development of sustainable
tourist activities at the level of Republic
Croatia, particularly on Croatian islands;
• Local hotels certified as Environmentally
friendly;
• Established a working relationship
between the island hotels and the bus
company operating on the island;
• Tourist enabled usage of special bus
transport prices and allowed easier
mobility across the island
• The two mobile applications allow for
easier access to the information on the
public transport, bus fare discount and
purchase over mobile app.
• Established e-bike share system within
the hotels and/or the local authorities
The island recognised as
environmentally friendly
12
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20THE MOBILITY AND ACCOMMODATION PACKAGE
Long-term rental service of e-bikes in Elba
The two DESTINATIONS partners Portoferraio
and Rio provided practical and financial support to
hoteliers in the activation of a long-term rental (2
years) service of electric bikes, for their customers
1 rental operator and 11 accommodation
facilities have been selected by the two
Municipalities. 40 electric bikes have been rented
by accommodation facilities’ owners.
Strategic role of hotels
promoting behavioural change of
tourists and citizens alike. 13
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20IMPACT OF THE ACTION & REPLICATION
Win-win approach:
by covering part of the expenses
instead of paying for the full rental
costs, the Municipalities were able
to involve a greater number of
accommodation facilities.
REPLICATION
The Irish Island of Cape Clear – registered users of the Platform of Followers,
was one of the many successful applicants. It developed a plan to combine products
for tourism and mobility that integrate sustainable transport within a broad spectrum
of services using the Elba Mobility and Accommodation Package approach.
EXPECTED IMPACT for Cape Clear
1.Good engagement and learn from the CIVITAS INITIATIVE and DESTINATIONS partners.
2.Transfer the mobility and accommodation package concepts and practicalities to Cape Clear.
14
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20MADEIRA
Cross-sector Business Partnerships to establish win-win
agreements to promote sustainable transport modes
Hoteliers as PT ambassadors Partnerships with businesses to
promote the use of PT –
• Stakeholders involvement;
• Provide foreign language courses; • Establish cross sectorial business partnerships:
• Encourage hotel staff to promote PT (the agreements & incentives/discounts to promote PT.
tourist kit - guides, brochures, etc). • 27 businesses are part of the initiative.
IMPACT
• Tourists are more satisfied with the service and are using more PT for their travels
• Hotels and businesses were very receptive to this approach.
• Tourism stakeholders understood the economic value of a city improving the
tourist experience through sustainable mobility.
• Businesses understood the economic potential of such collaboration 15
IA CFE Session 3: Scalability & Replication Actions in DESTINATIONS, 20 October 20Thank you! CONTACTS Panos Coroyannakis panos.coroyannakis@crpm.org Las Palmas de Gran Canaria César García Sagulpa cesargarcia@sagulpa.com Limassol Tourism Board Christina Kanellaki c.kanellaki@limassoltourism.com Elba Federica Andreucci f.andreucci@comune.portoferraio.li.it Madeira Claudio Mantero claudiomantero@horariosdofunchal.pt www.civitas.eu/destinations www.destinationsplatform.eu
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