BSH AT A GLANCE - BSH Hausgeräte GmbH - BSH Hausgeräte ...
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BSH AT A GLANCE BSH Hausgeräte GmbH
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BSH AND ITS aspires to continuously improve the quality of life for
people with its outstanding brands, innovative products,
STRONG BRANDS and top-class solutions.
Brand and Product Portfolio
About BSH BSH’s product portfolio spans the entire spectrum of modern home
appliances. It encompasses everything from cooktops, ovens, venti-
BSH Hausgeräte GmbH is one of the world’s leading companies in lation hoods, dishwashers, washing machines, dryers, refrigerators,
its industry and the largest home appliance manufacturer in Europe. and freezers to small appliances such as vacuum cleaners and
Driven by the individual consumer needs of people globally, BSH coffee machines. It is our vision to combine these products, which
we offer under eleven different Appliance Brands, with valuable
digital services from our Ecosystem Brand Home Connect and our
Service Brands to add a smile to our consumers’ lives.
1
2020
No.
BSH in Europe
~ 60,000 Appliance Brands
employees Home Appliances under the brands
38
production sites worldwide
5.1%
investment in research & development
0
CO2 emissions – BSH manages its
business operations without leaving Ecosystem Brand
a carbon footprint behind.
13.9
billion euros turnover Service Brands
197
GWh of targeted energy savings by 2030
BSH is a trademark licensee of Robert Bosch GmbH for the Bosch brand and Siemens AG for the Siemens brand. For more information about BSH visit www.bsh-group.com
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SUCCESSFUL
WORLDWIDE Oslo ●
Stockholm ●
Helsinki ●
●■■ St. Petersburg
● Ballerup
Nauen ■
● Amsterdam ● Berlin Warsaw ●
Milton Keynes ●
Łódź ■■
Founded in 1967 as a joint venture between Robert Bosch GmbH Brussels ●
Bad Neustadt ■ ● Prague
■■ Wroclaw
■ Rzeszów ● Kiev
Senningerberg ●
(Stuttgart) and Siemens AG (Munich), BSH has been 100 percent Saint-Ouen ●
■ Bretten
Giengen ■ ●■ Michalovce
Dillingen ■ ■ Munich
Lipsheim ■● ■ Traunreut ● Vienna
owned by the Bosch Group since January 2015. Over its 50-year history, Geroldswil ● Budapest ●
Nazarje ●■
BSH has grown from a German exporter into one of the world’s largest Milan ●
● Zagreb
● Belgrade ● Bucharest
home appliance manufacturers.
Santander ■
● Sofia
■■ Esquíroz ■ Montañana
Çerkezköy ■■■■
With approximately 60,000 employees worldwide, BSH reached
Zaragoza ● ■ La Cartuja ● Istanbul
a total turnover of EUR 13.9 billion in 2020. ● Lisbon
● Athens
BSH produces its entire range of modern home appliances
at 38 factories worldwide*.
BSH Worldwide
■ Cooking
■ Dish care
■ Laundry care
■ Munich ■ Refrigeration
● Mississauga ● Almaty
■ Consumer products
LaFollette ■ ■■ New Bern
● Irvine
Casablanca ● Herzliya ●
Chuzhou ■■
●Nanjing ■■■■
■ Electronic and drive
● Cairo
● Jebel Ali FZ
Wuxi ● systems
● Taipei
Hong Kong ●
● Mumbai
● Chennai ■ ● Bangkok ■ Group headquarters
● Subsidiaries/sites
● Bogotá ● Kuala Lumpur
● Singapore
● Jakarta
●■■ Callao / Lima
Johannesburg ●
Heatherton ● Auckland ●
*As of March 2021 For more information about our worldwide locations visit:
www.bsh-group.com/company/bsh-worldwide
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EXCITING OUR
CONSUMERS
BSH serves consumers all over where they are needed. During the platform Kitchen Stories needs, because they are essen-
the world, offering state-of-the-art the orientation phase, most of or they can use our Easy Start tial elements of our innovation
home appliances and digital our brand websites offer tools Assistant to find the right washing process. Thus, we conduct quan-
services. Because it is our purpose like product finders, which help or dishwashing program. And titative and qualitative consumer
to improve their quality of life at to identify the product that best when it comes to appliance care, research and evaluate personal
home. No matter where or how fulfills individual needs. Consum- our brands and customer service feedback from prototype testing
our consumers live, whether they ers can then purchase the selected teams offer helpful cleaning and in our user experience laborato-
are a family living in sub-Saharan appliance directly from our maintenance tips as well as ries, for instance.
Africa or a single person in a one- brand stores or from our retail different care packages for the
room apartment in Manhattan – partners – both online and off- longest possible appliance life- Furthermore, we analyze the usage
we want to excite all of them line – depending on their location time. They include appliance data of connected appliances to
with innovative products and and personal preferences. installation, accessories like incorporate the results into the
inspiring experiences along each special cleaning products, and enhancement of our product and
individual consumer journey. Throughout the usage phase, remote diagnostics for connected service solutions. In collabora-
our Home Connect ecosystem appliances. tion with designers, engineers,
We put our consumers at the offers additional services to and sales experts, this leads to
center of all business decisions, increase our consumers’ experi- We work continuously to learn innovations that invigorate and
providing the right product port- ence. Among other things, they about our consumers’ preferences ensure a better quality of life in
folio and information when and can search for tasty recipes from as well as their current and future harmony with the environment.
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HOME
CONNECT
Our Home Connect ecosystem Home Connect helps our con-
allows easy access to home appli- sumers to exploit their appliances
ances from different BSH brands more comprehensively and
with just one app. Using different offers support through smart
touchpoints such as smart- assistants. Customizable settings
phones, voice assistants, and a and services turn connected
variety of smart watches, the app appliances into personalized
SYSTEM
increases the overall ease of use products.
across all appliance categories.
MASTER
They include washing machines, Users can download recipes
dryers, dishwashers, ovens, from the app to the Bosch Cookit
refrigerators, coffee machines, kitchen machine, for example,
food processors, and vacuum or use app features like “favor-
cleaners. ites” to save selection settings.
Finally, yet importantly, the app
The comfort and convenience of provides users with general BSH is equipping its hardware has changed that: Because the
Home Connect goes beyond information as well as tips and products with the SystemMaster, minicomputer provides a central
appliance control and monitoring: tricks for household routines. a microprocessor platform that storage unit within the appliance,
will allow consumers to use digital we are now able to update its
services, download apps and software in a more targeted
programs, and update software manner. The SystemMaster also
on all their connected home opens the door to custom appli-
appliances. ance modification and new prod-
uct features – like additional
In the past, the software was dis- speed or silence settings for our
tributed among several electronic new dishwasher generation. In
components within our appliances. addition, users can download
When we developed a new soft- programs onto their home appli-
ware version, this frequently ances, including security updates
meant that large parts of an and later on individually select-
appliance’s electronics needed to able software applications similar
be reworked. The SystemMaster to smartphone apps.
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1997 2002
INNOVATION
MILESTONES
1987 2008 2008 2010
2011
2014 2019 2020
2019
2020
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Innovation Milestones Company Milestones
1985 AquaStop technology* for dishwashers 1967 Founding of Bosch-Siemens Hausgeräte GmbH (BSHG) as a
joint venture between Robert Bosch GmbH and Siemens AG
1987 45 cm-wide* dishwasher
1976 Greek brand Pitsos becomes part of BSH
1997 New freshness system VitaFresh*
1982 Neff becomes part of BSH
2002 SLIDE & HIDE®* the fully retractable oven door
1988 Spanish brand Balay becomes part of BSH
2006 VarioSpeed* dishwasher technology
1993 Discontinuing the use of CFCs/HFCs in Europe
2008 World’s most energy-saving dryer with heat pump
1994 Manufacturing and selling BSH products in China
2008 SensoFlow System* intelligent heater for an
ideal coffee-brewing temperature 1994 Establishment of environmental management system and
approval of a binding group-wide environmental policy
2008 Zeolite® drying system*
1995 Gaggenau becomes part of BSH
2010 i-DOS* automatic detergent dosing
1995 Turkish brand Profilo becomes part of BSH
2011 Full-surface induction* with TFT touch display
1996 Peruvian brand Coldex becomes part of BSH
2014 Home appliances with Home Connect*
1996 Withdrawal from the consumer electronics business
2015 Active oxygen* removes odors from textiles without washing
1998 Change of the company name to BSH Bosch and Sie-
2016 ActiveFog* in-storage humidification maintains
mens Hausgeräte GmbH
vegetable quality
1998 U.S. brand Thermador becomes part of BSH
2017 First cordless vacuum cleaners with
exchangeable battery pack* 2015 After Siemens AG sold its shares in the joint venture
to Robert Bosch GmbH, the company name changed
2018 First fridge with RFID smart food management solution*
to BSH Hausgeräte GmbH
2019 Multifunctional food processor Cookit with SystemMaster
2017 BSH takes over 65 percent of Kitchen Stories
that supports temperatures up to 200 degrees
2018 BSH Startup Kitchen becomes part of
2020 Completely connectable dishwasher generation
the open innovation program
with SystemMaster
2020 BSH reaches a net zero carbon footprint at all locations
worldwide
*Innovations first introduced by BSH14 / BSH AT A GLANCE BSH AT A GLANCE / 15
BRINGING SUSTAIN-
ABILITY TO LIFE
At BSH we believe that the three Our ambition is to improve the many local partners like hospi- Equally important is that we be-
dimensions of sustainability are well-being of people. Therefore, tals and social organizations lieve in the three principles of a
not mutually exclusive. We want we support and collaborate with with about 2,500 coffee machines, circular economy: Design out
to prove that environmental social organizations by bringing refrigerators, washing machines, waste and pollution, keep prod-
protection, social responsibility, in our competencies. For example, and other home appliances. ucts and materials in use, and
and economical persistence are we collaborate with the United regenerate ecosystems. Thereby,
the foundations of a successful Nations World Food Programme BSH is resolutely pursuing the we reduce emissions and keep
business. to fight hunger and malnutrition minimization of the environmental energy consumption to a mini-
and we support the initiative footprint. We do this by manufac- mum. With new business models
As a privately owned company, Joblinge to get young people with turing energy-efficient products such as leasing and sharing, we
BSH acts independently of the initial career difficulties in appren- while simultaneously reducing want to help end the discarding
stock markets. Through Robert ticeships or jobs. BSH’s commit- our carbon footprint. Since the mentality and ensure that as
Bosch Stiftung, a charitable ment to social responsibility is end of 2020, all BSH locations many appliances and as much
foundation, our profits are used also reflected in the way we sup- worldwide operate carbon- material as possible is being
sustainably to benefit society, port charitable projects, especially neutrally. That means, at our reused or recycled. Moreover,
the environment, and future focusing on donations with regard locations every BSH product is these new business models also
generations. to health and hygiene. Alone during developed and manufactured enable a wider range of consum-
the first wave of the corona-virus without leaving a carbon foot- ers to more easily access highly
pandemic in 2020, BSH helped print behind. efficient products and services.16 / BSH AT A GLANCE BSH AT A GLANCE / 17
Management Board
INDUSTRY 4.0
EXCELLENCE
CARLA KRIWET
Chairwoman of the Management Board
Chief Executive Officer
We want to offer our consumers step and analyze corresponding
individualized, connected products data to reduce resource and
at attractive price points and with energy consumption around
excellent quality. That is why our the world, for example.
production processes keep chang-
ing and we keep implementing Moreover, digital Industry 4.0
new Industry 4.0 solutions along solutions support our employees GERHARD DAMBACH
the entire value stream in our and help in managing increasingly
global production network. They complex production processes – Member of the Management Board
Chief Financial Officer
enable us to increase our produc- ranging from screens at work
tivity, flexibility, and security. stations that offer additional
While codes allow for component information and collaborative
tracking in our appliances right robots that simplify individual
from the first production step, work steps, through to value
for instance, Wi-Fi programming adding training materials. More-
solutions help in the installation over, our individual workplace
of individual appliance software. solutions are designed according MATTHIAS GINTHUM
In addition, sensors enable us to to the latest ergonomic findings
trace our production processes and employees on the connected Member of the Management Board
in our lines. Thus, we aim to production lines profit from Chief Markets Officer
monitor every single assembly training programs.
SILKE MAURER
Member of the Management Board
Chief Operating Officer18 / BSH AT A GLANCE BSH AT A GLANCE / 19
TOMORROW INNOVATIVE
IS OUR HOME WORKING
We are driven by the purpose to We foster global perspectives,
improve people’s quality of life networking, and the sharing of
at home with our innovative experiences. At BSH, we promote
home appliances, exceptional talents and support continuous
brands, and superior solutions. learning. Our employees take
To make this purpose clear we the ownership of their career
live by our values, and collaborate according to their abilities and
across all functions and units. interests.
People are at the center of BSH has already received sev-
everything we do. That is why eral awards for being a great
we seek to foster a corporate employer worldwide. We create
culture in which all employees conditions for all employees to
feel valued and which creates enjoy, grow, and perform at
innovativeness based on simi- their best, both today and to- As a leading manufacturer of where people can grow and
larities as well as differences. morrow. home appliances and solutions, ideas can thrive is key to our
we know that digitalization is business success. This encourages
not just about technology. It will our employees to transform ideas
continue to reshape the way we into innovative and user-centric
live and work. That is why we appliances, services, and experi-
are continuously adapting and ences.
improving the way we collabo-
rate and lead – and we never Through new work environments,
stop learning. we facilitate cross-functional
collaboration and communication.
At BSH, we are committed to an In this way, we are also accelerat-
interdisciplinary approach in ing BSH’s transformation. The
international teams and use goal is to constantly find the right
state-of-the-art working methods. balance between two worlds:
We believe that creating an in- tradition and future-oriented
spiring and trusting environment technologies.BSH Hausgeräte GmbH Carl-Wery-Str. 34 81739 Munich Germany A company of the Bosch Group As of March 2021
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