Brexit Looms Large Over Thriving Parcels Sector - Business Plus
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BP SURVEY PA R C E L S Brexit Looms Large Over Thriving Parcels Sector E-commerce continues to keep parcel carriers busy, while online shoppers expect faster and more convenient deliveries, writes Emily Styles Y ou get some idea of Ireland’s changing shopping habits from the Black Friday experience at Littlewoods Ireland, one of the country’s most popular online shopping destinations. The retailer extended the November shopping fest to three weeks and sold 16,000 dresses to Irish customers in ten days. Eighty per cent of the purchases were made on a mobile device, illustrating how the mass adoption of smartphones has brought internet connectivity to the people that PCs never reached. The Littlewoods digital department store receives an average of 2.5 million visits each month and the company offers free delivery and free returns on all standard orders. Littlewoods says it delivers over two million parcels around Ireland every year, with a Click & Collect service extending to over 1,000 locations. According to the accounts for the operating company, Shop Direct Ireland Ltd, distribution costs account for 30% of revenue, and the operating profit margin after staff and other overheads is 4.7%. It’s tough to get rich quick in online retail, and the vendors demand that their logistics could include custom declaration times and enhanced data provision partners cut their charges to the bone. procedures and the collection of VAT The strategy has been paying The online vendors and their and custom duties, where required. dividends. For 2017, parcels revenue logistics partners in Ireland are Like US shippers, post-Brexit, UK was almost €16m higher than it was holding their breath over Brexit. Royal e-tailers could arrange to charge for in 2016, and volume increased by Mail research this year found that, on the duty at source, though this would 42% to 30 million items in the year. average, Irish online shoppers spend make their goods more expensive to Catering to e-tailers will remain a €85 per month, and eight in ten have Irish buyers and depress incoming central focus for An Post into the purchased from a UK website. As parcel volumes. More likely, if the UK future, according to Gilles Ferrandez, Irish consumers purchasing from a exits the Customs Union, the UK commercial director in charge of An UK site spend an average of €58 a players will relocate some operations Post’s parcels division. month, it’s clear that free movement to an EU base. “Our task is to tailor our products to of goods between Ireland and the UK An Post has been making a suit customer needs, and to be able to underpins a massive parcels market. concerted effort to tap into the e- provide attractive pricing, too,” he According to ComReg, the postal commerce surge by positioning itself says. “If they are successful, they’ll regulator, the exit of the UK from the as a flexible parcels deliverer. The know that An Post will be supporting EU will likely bring challenges for company undertook a re-launch and them and giving them bigger parcel delivery service providers re-specification of its parcels business discounts based on their volumes.” regarding the delivery of packets and from 2017, introducing evening and An Post accounts for in excess of parcels to and from the UK. These Saturday deliveries, later acceptance 30% of the parcel delivery market. 54 BUSINESS PLUS JANUARY 2019
B P S U RV E Y PA R C E L S The state company is the delivery partner for Amazon, while fashion clients include Zara UK, Decathalon Simplifying the consumer journey is crucial in and H&M. Industry observers speculate that domestic deliveries by terms of improving operational efficiencies Irish retailers are enjoying annual growth of circa 20%, while the growth figure for UK retailers into a competitive advantage. Free shoppers, their interaction with the Ireland in the past year tops 70%. shipping was cited by 44% of parcel carrier is frequently the only customers across the 31 countries in human interaction they make T he UK advantage is partially recent PayPal research as a chief throughout the purchasing journey. explained by the euro’s strength attraction for cross-border e- Making that interaction count is against sterling, but also because shopping, second only to cheaper critical.” in many cases the UK giants absorb pricing. Travers argues that Irish SMEs are the cost of delivery and returns. At DPD Ireland, chief executive Des still somewhat behind the curve in Research conducted for ComReg, the Travers is also adapting his firm to terms of developing an online postal regulator, has shown that price ongoing trends in e-commerce and presence, let alone an e-commerce and reliability are the two key the logistics sector in general. He has arm. He adds that a crucial factor in determinants of choosing a provider overseen significant investment by e-tailing success involves businesses to deliver packets and parcels. It DPD in technology over the last year, making the customer’s journey as indicated that buyers of postal in a bid to stay abreast of consumer simple as possible. “Whether it’s at services for packet and parcels would demands. the purchase point or during the like to see lower prices. “With B2C deliveries making up delivery process, every business has The research also found that most almost 50% of our delivery business, to give control back to the customer, pricing in the packets and parcels simplifying the consumer journey is letting them engage in a way that sector is set by commercial crucial in terms of improving suits them, and in the most efficient negotiation with the large retailers. operational efficiencies and service manner. Time is their most precious This gives the big players like Amazon overall,” says Travers. “For online commodity.” continued on page 56 BUSINESS PLUS JANUARY 2019 55
BP SURVEY PA R C E L S An Post Plans To Double Parcel Click & Collect Points An Post’s ambition is to be the e-commerce backbone of shoppers and shippers in Ireland, writes Robert O’Brien T he growth of e-commerce changed the game for many operators in the logistics and postal sector, including An Post. Online shoppers now want flexibility with parcels deliveries to a degree not hitherto seen by operators. As a result, CEO David McRedmond headed up a radical reorganisation of An Post’s parcel service that began in 2016 and is still ongoing. A suite of new or improved An Post services now provides parcel deliveries at times that suit shoppers, and with the nimbleness that they demand. Overall parcel volume for An Post through 2018 was up by 42%, with more than 30 million parcels processed. E-commerce parcel traffic grew by 46% last year and An Post secured several big retailers as customers, including Zara, H&M, Ikea and Decathlon. An Post is also clicking with Irish e-commerce companies – traffic volume handled for them was up 20% in 2018. Gilles Ferrandez, Commercial Director in charge of An Post’s parcels division, navigates the organisation Gilles Ferrandez, An Post Our ambition is to be the e-commerce through the festive season, the busiest backbone in Ireland for shoppers and time of the year. This year, An Post has Ferrandez says that An Post has a shippers.” launched its new InFlight flexible two-pronged approach to its ongoing Ferrandez sees the broadening of delivery options scheme, which repositioning as an e-commerce-ready An Post’s Click & Collect service as a Ferrandez says has been a solid success. parcel delivery service. The first prong key facet in bringing more business “For InFlight, we use a mobile- involved a wooing of big retailers and customers on board. “Through 2019, enabled website that doesn’t require end customers, which is already in we will expand our network of Click & any registration or downloads,” he motion. In 2019, smaller companies Collect points to include convenience explains. “We send you a text with a link selling online or looking to do so will stores, too. We currently have 1,100 to a webpage. There are five delivery also come into prime focus for An Post. post offices as collection points for options there for you to choose: delivery “In 2019 and 2020, we plan to Click & Connect but the expansion to to a neighbour, a safe place (e.g. porch), invest in excess of €20m in our convenience stores will double that.” a different address, delivery on a technology and operations. Around An Post’s ongoing parcels refocus will different day, or delivery to a post office €15m of this is set aside for parcel see it increasingly target SMEs of all or other specified collection point.” automation machines in our parcel sorts that are looking to get their feet Through An Post’s Click & Collect hubs, which will improve our ability to on the e-commerce ladder. “We service, firms can also facilitate process and sort parcels. recently launched our new AnPost.com flexible deliveries. They can integrate “We also plan to get bigger vans to website, which includes a section on the Click & Collect delivery option our delivery people, moving them parcels and e-commerce,” Ferrandez into their website shopping cart, away from bikes onto electric vehicles adds. “As a result, we are getting a lot allowing shoppers to pick up their where appropriate. We hope to have a more enquiries from SMEs about how parcels at nearby post offices at a time full electric fleet between the canals to start selling online.” that suits them. in Dublin before the end of 2019. Survey continued on page 60 56 BUSINESS PLUS JANUARY 2019
PRO FILE N EO P OS T I R E LA ND Introducing Packcity, The Intelligent Parcel Locker Solution From Neopost As parcel package volumes continue to rise, parcel locker solutions are essential for overworked mailrooms, writes Ray Bissett of Neopost Ireland W ith businesses increasingly security measures while increasing moving to digital efficiency to meet the needs of communications over today’s mobile workforce. Most traditional paper, you importantly, these solutions have a would think that the pressures placed proven track record of quickly on mail staff would be relenting. delivering return on investment. However, the decline in mail has been Mail and parcel storage lockers are far more than matched by the rise of a new from a new addition to mailrooms. challenge that many organisations are However, traditionally their only ill-equipped to deal with: the growth in benefit was an added layer of security package delivery. while storing mail. They still required The European parcel market has been a member of staff to be present to growing at an annual rate of 5% to 6% sign in and sign out packages, as well in recent years. We’re also witnessing as delivering them to the recipient. growth of the B2B parcel market, with Ray Bissett, Senior Marketing Now, there is a new generation of the likes of Amazon and Alibaba Manager, Neopost Ireland automated storage lockers that mimicking their B2C operations for facilitate a far greater quantity of the B2B market. This is adding higher value business incoming packages, and enable mailroom workers to and personal packages into the parcel network. focus on critical tasks. Traditionally, the only way to deal with this growth We have seen a shift in online shopping habits, with would be to increase spending on labour and many employees having parcels delivered to work. capacity. Fortunately, new digital solutions have Therefore, efficient management of incoming parcels is emerged to specifically meet the needs of this new increasingly important. Parcel lockers, combined with a mail landscape. They allow mailrooms to manage parcel tracking solution, can provide businesses with a more incoming mail with fewer resources, to improve complete incoming parcel management solution. With Packcity, staff can collect parcels using a bespoke PIN code
COSTS OF PARCEL OVERLOAD l Delays – critical mail and packages may be Neopost has been selling parcel locker solutions since 2013. With successful launches in Australia, France, delayed in reaching their destination. Japan and USA, over 3,300 locker systems have been l Misallocation – a whopping 76% of companies say installed worldwide. In 2018, Neopost continued to some inbound mail is incorrectly allocated. expand its reach, launching in Italy, Benelux and l The Last Leg – mobile working can often make it Denmark. Now Neopost brings Packcity, its intelligent parcel locker solution, to Ireland. difficult to reach mail recipients. l Security – organisations need thorough safety Parcel lockers save users time and money, and bring simplicity to the mailroom by optimising the procedures in place to prevent dangerous packages management of incoming parcels. The system reduces being missed. storage space, prevents lost packages, eliminates the need for re-delivery, and provides end-to-end tracking EVOLVING TRENDS IN MAIL and accountability. It also simplifies the collection AND PARCEL DELIVERY process for the end recipient with convenient parcel pickup and 24/7 accessibility. l Personal Shopping – professionals/students increasingly expect to be able to receive their HOW PACKCITY WORKS personal shopping at their office/university. The Packcity intelligent parcel locker solution is an automated electronic locker system that enables you to l Business Equipment – business requirements are securely store and distribute a large volume of inbound resulting in far more incoming packages. There are parcels, and inform recipients of their arrival. It expected to be 3.4 connected devices per person comprises modular secure electronic lockers with a by 2020. touchscreen interface and software for reporting, l Employee Mobility – 61% of workers now report tracking and monitoring. working outside the office at least part of the time. Items are scanned on delivery and the recipient’s As a result, locating employees for parcel and mail address is selected from the internal address book via delivery can often be difficult. the touchscreen. A box size is then selected and the parcel is placed into one of the secure lockers. Parcel trying to track items down. Neopost’s latest Web recipients are notified of their delivery via email and Tracking System (WTS) has been designed to help provided with a unique PIN code and barcode. businesses to improve tracking of incoming parcels. This means they can collect their parcel at their The software combines with handheld devices and convenience without the need for mailroom staff to be allows you to easily track incoming packages from their present. The secure locker removes the risk of theft, arrival in the company to the final recipient. vandalism or fraud. When collecting, the recipient visits WTS is easy to use and comes with a real-time chain of the parcel lockers and enters the code via the custody, meaning parcels are easier to track. When a touchscreen or scans the barcode. This opens the package arrives, the user scans the tracking number relevant box for pick-up. and selects the recipient who the delivery is intended Packcity lockers have the added benefit of being for. Once delivered, the recipient signs for it with an e- customisable in two ways. Aesthetically, a company’s signature. The entire process can be tracked on the branding or logo can be added, and functionally the system software, providing peace of mind in knowing size of the lockers can be adjusted based on the the whereabouts of the package in transit. space needs. Packcity will particularly benefit WTS would be best used by businesses with around organisations such as universities, corporates and 100-plus employees located across multiple floors, or other offices receiving more than 50 parcel deliveries locations that receive more than 50 items a week that per week. The University of Pittsburgh, with over need to be handed over in an efficient way to relevant 30,000 students and 7,000 staff, is just one example departments and employees. of where Packcity has significantly reduced both the service and delivery times. To learn more about Packcity and TRACKING PARCELS INTERNALLY Web Tracking System, contact Neopost For other items that need to be delivered to their final today on 01 625 0900 or visit destination, distributing and keeping track of inbound www.neopost.ie/packcity mail can be frustrating and costly. Organisations may be spread across multiple locations or levels and have a lot of people receiving incoming packages. All of this can easily cause a package to get lost or delayed. When parcels get held up in internal processes, or don’t reach intended recipients at all, it’s not only frustrating – it also leads to wasted time and effort B U S I N E S S P L US J A N U A RY 20 1 9 59
BP SURVEY PA R C E L S DPD Volume Increases By 25% B usiness has been thriving for “We advise DPD over the last year, with the customers of their parcels and logistics firm one-hour delivery recording a jump of nearly 25% in window and offer parcel volume. DPD is also benefiting them the option to from expansion and service reschedule or enhancements. change delivery “We doubled the size of our sortation location via a link hub in 2016 and last year made further directly onto our developments to our conveyor website.” technology to support ongoing growth,” For e-tailers, says Des Travers, DPD’s CEO. “We Travers have restructured our depot network, recommends consolidating smaller depots to create implementing a larger, more efficient operations.” slick returns On the IT front, DPD is embracing Des Travers, DPD process. “DPD Group’s 2018 eCommerce Artificial Intelligence to boost its Barometer Report identifies lack of digital services. “We introduced Barry, DPD’s tracking events are available via transparency regarding pricing, unclear the DPD Ireland chatbot, to customer dpd.ie throughout the parcel’s delivery delivery information and insufficient services in 2018,” says Travers. “He has journey. We send out thousands of SMS details on returns processes as key made query resolution much easier for and email alerts to parcel recipients barriers to purchase. Clear, concise many of our consumers. daily.” information is critical to the consumer, “Real-time tracking and scan Travers adds that customers also want with full transparency on pricing, transit availability is very important to our to be able to self-serve, so making an times, who the carrier is and how returns customers and consumers too, and all of online service available is important. will be dealt with.” DX Is More Than Just Exchange D X Ireland has built a strong, 40-year business in Ireland by prioritising time-sensitive deliveries with dependable security. Despite a national declining mail market, DX Ireland’s document exchange service continues to grow. Robust revenue growth prompted the firm to move to a larger hub last year and strengthen its management team. DX operates two main services: DX Exchange and DX Courier, according to Kevin Galligan, Regional Director for DX Ireland. “The DX Exchange is a member-to-member document exchange mailing service,” he explains. Kevin Galligan, DX Ireland noon. On a same-day basis, we are “It was originally set up for solicitors delivering to over 60 cities and main and barristers and the communities collected and brought to Dublin. All towns throughout Ireland.” that fed into legal, such as the items are sorted through the night Other B2B services provided by DX government and financial services. and delivered to members’ DX boxes include next-day or two-day delivery “Our DX Express Registered Service before 9am the next morning. The services to the UK and vice versa. also continues to grow. This service is cost-effective service sees more than While DX uses GPS and associated particularly popular among the legal 25,000 items moved every night. high-tech tracking systems to manage profession that have a legal requirement DX’s customers include the retail its mail, Galligan says that the to serve notice by registered post.” banks, as well as hospitals and business’s human touch is what sets DX Ireland operates 240 document opticians. “We have an extensive and DX Ireland apart. “We’re continuing exchanges around the country and popular same-day service operating to focus on delivering the best each member has a DX box in their around the country,” Galligan adds. customer service in the B2B sector.” local exchange, from which mail is “We dispatch out of Dublin at 12 Survey continued on page 62 60 BUSINESS PLUS JANUARY 2019
THE DELIVERY NETWORK FOR IRELAND AND THE UK DX Courier is our unique b2b service that offers fast, secure and cost-effective nationwide next day parcel delivery for Ireland and the UK. DX’s Courier service is both reliable and highly competitive, providing you with: • RELIABILITY – a minimum of 99% proven track record of deliveries made on time • PERSONAL SERVICE – dedicated Account Management & Customer Service teams based locally •ONLINE TRACKING – Customer signature POD available online • NEXT DAY DELIVERY – be sure that your freight arrives the next working day • EXPRESS OPTIONS – customer choice on the deadline for delivery • CONVENIENCE – our couriers can collect all your items from your business premises every afternoon • SIGNIFICANT COST SAVINGS – with our highly competitive pricing To find out more, visit www.dxdelivery.com or call us on 01 506 0182. DXC/MKT/0236/01NOV16 DELIVERED EXACTLYTM
BP SURVEY PA R C E L S Neopost Evolves For Digital Comms N eopost Ireland’s core business is In Power’s opinion, there is a push mailing equipment such as towards the convenience of preparing franking machines and address communications digitally, and instances printers, which it has been providing to the company’s Irish businesses since 1979. The Neotouch product. “You simply press company provides advanced solutions print and documents go to a dashboard, for physical mail processing, digital to be sent via Neotouch. This transfers communications management, and them to a secure facility where machines supply chain and e-commerce process print, fold, insert, frank and send post. optimisation. Neopost services are sold “Registered email is another service in more than 90 countries and the that we launched recently. It allows the company had annual turnover of user to send their registered post €1.1bn in 2017. digitally and to accurately track its In recent years, the company has progress right up to the recipient been evolving into a digital Conor Power, Neopost receiving and opening the message. It multichannel communications integral to the success of e-commerce also allows for significant savings on provider, according to Conor Power, vendors, and Power explains that physical registered post.” Sales and Operations Director. “We’ve online players can use Neopost’s Looking to the future, Power noticed that companies have a desire to multichannel solutions such as OMS- anticipates that companies will try communicate with their customers 500 to communicate across multiple harder to create a more paperless using digital means, as they become platforms. “This helps them to break working environment and to develop aware of the availability and capability away from a one-size-fits-all message more efficient postage processes. of solutions,” says Power. “Through and start tailoring communications “Coupled with the possibility of rising digital communications, a company can individually to a specific audience,” says postal and delivery costs, this will drive better target and communicate to a Power. “Especially in the light of industries to explore more digital recipient’s individual needs, even if the GDPR, it’s important that the solutions to send and process post and recipient is part of a bulk mail send.” customer is communicated to the way other communications to customers,” Effective customer communication is they wish to be.” says Power. GLS Triples Cork Capacity C ourier company GLS has opened a new depot at Blarney Business Park in Cork which triples its capacity in the Munster region. “We expect rising parcel numbers, and the increased capacity allows us to sustainably offer our customers a high quality level,” says managing director Andreas Rickert. The warehouse is 240% bigger than the old depot in Little Island, and a new conveyor system can process three times as many parcels than in the former Little Island depot. GLS Ireland is a subsidiary of Amsterdam- based General Logistics Systems, which operates in 41 European countries as well as the US and The new GLS depot in Blarney delivery time does not suit the Canada. The company had turnover Business Park customer, they can choose to alter the of €2.9bn in 2017-2018 and carried delivery day or choose to collect from 584 million packages. purchases. If the time doesn’t suit, one of the 180 GLS ParcelShops This year, GLS Ireland also shoppers can choose from several nationwide. launched a flexible delivery service for other delivery options. The Track & Trace feature allows domestic e-commerce. Online If the online retailer has booked the the package to be tracked from its retailers using the FlexDelivery FlexDelivery service, GLS informs the collection to delivery, and the service can notify shoppers in advance parcel recipient via email about the FlexDelivery service is also available of the delivery date and time for their estimated delivery time frame. If the for international delivery. 62 BUSINESS PLUS JANUARY 2019
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