BRAND STYLE GUIDE - Tilted Kilt
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BRAND STYLE GUIDE
VERSION: 01/01/18
TABLE OF CONTENTS
INTRO
Our Mission 4
Our Pillars and Keywords 5
The Tilted Kilt® brand is our company’s most
valuable and treasured asset. To preserve and
LOGOS
protect our brand we have filed copyrights
Logo Evolution 7
and trademarks. We further protect our brand
Logotype (Primary) 8
Alternate Mark (Shield) 9 through proper and consistent use. In an effort
Do’s and Don’ts 10 to ensure proper and consistent use of our
brand by third parties, we have created this logo
TYPOGRAPHY usage and style guide to clearly communicate
Typefaces 13 approved usage of our brand and marks and to
Production Specs 14 provide examples of approved and disapproved
Franchise Locations 15
use of specific words, phrases, marks, and
logos. It is imperative that marketing-based
DESIGN branding follow these requirements in each
Color Palette 17
and every case. The correct displays of logos
Tartan & Patterns 18
and strict adherence to this logo usage and style
Graphic Elements 19
Photography 20 guide is everyone’s responsibility.
Kilt Girls® 22
Limericks 23
— RON LYNCH President
Advertisement & Collateral Examples 24
TRADEMARKS & REGISTERED MARKS
Trademark Terms & Phrases 26
Registered Marks 27
2
INTRO
OUR MISSION
Tilted Kilt® strives to provide every guest with a fun and entertaining
environment, while engendering a sense of belonging. By offering
high-quality food, top-notch beers and cocktails with friendly,
hospitable service, guests feel welcome to enjoy a leisurely meal
and linger as long as they want.
4
OUR PILLARS KEYWORDS
Welcoming Beer Friends
GREAT-TASTING FOOD EMOTIONAL Energetic Stimulating Traditions
FEAST YOUR EYES AN EXPERIENCE Warm Bawdy Casual
TO REMEMBER
Familiar Sexy Outgoing
Our menu offers a full selection of appetizers, entrées and comfort
food. Each dish is carefully made with high-quality ingredients, while Exciting Sassy Friendly
continuing to offer a good value. No matter the occasion, we aim to Seasonal Fun Courteous
ensure that every customer leaves satisfied.
Witty Smart Professional
Social Cute Integrity
ENTERTAINING ENVIRONMENT Bar Charm
FUN IS IN OUR NATURE
Our modern take on old-world décor, classic bar games and
multiple TVs provide an energetic gathering spot to watch must-see
sports, live events, memorable parties or an impromptu night out Fresh Gather America
with friends and family.
PHYSICAL Classy Variety Pub
FEED YOUR SENSES Entertaining Smell Classic
YOU’RE IN GOOD COMPANY Sexy
Craft
Taste
Celtic
Unique
Different
WELCOME TO THE PARTY
Quality England Connection
Our ‘Kilt® staff is made up of fun, classy, easygoing men and women.
Modern Scotland
Their friendly and attentive demeanors ensure all guests have a
good time and the best experience possible. Our pubs are also the Old-world Ireland
perfect place for people of all ages to connect with old friends and
meet new ones.
Attentive Hangout Comfort
REFRESHING BREWS FUNCTIONAL Entertainment Upbeat Connection
TAKE YOUR PICK WORKING FOR YOU Fun Approachable Personality
With 24+ taps, we have one of the largest selections of draft beers Inclusive Sports Value
around. To top it all off we have an extensive curated catalog of fine Hospitality Events Selection
spirits, wines and custom cocktails. And while variety is the spice
Delicious Quick
of life, it’s the quality of brews and brands offered that excite and
entice our guests Playful Shareable
5
LOGOS
LOGO EVOLUTION
The Tilted Kilt® Pub & Eatery has evolved through the years. Starting 2003
as a single pub in the Las Vegas Rio Hotel & Casino, the brand has
grown beyond expectations—serving up thirst-quenching beverages,
mouth-watering food, the best sports and entertainment, and hiring
the most fun and attractive staff. As the brand grows, we must never
forget our history and where we come from.
PRESENT DAY
7LOGOTYPE (PRIMARY)
The words “Tilted Kilt®” may not appear without the words “Pub
& Eatery.” This logo is to only be displayed as red, white or black.
There cannot be a mix of colors. This is considered the primary
“stacked” logo and is available in color, black and white.
Any exceptions require prior written approval from Tilted Kilt
Franchise Operating, LLC (“TKFO”).
These restrictions do not apply to construction and architectural
guidelines. Please contact the Pub Development team at TKFO
regarding construction and architectural guidelines.
A CLEAR SPACE
Give the logo a room to breathe.
B ROTATION
If you prefer to rotate the logo, it can only be at 4°;
A B
no more, no less.
C MINIMUM SIZE
At 10mm tall, the logo tagline starts to lose legibility
and must be avoided.
4°
C
10mm
8ALTERNATE MARK (SHIELD)
THE “SHIELD LOGO”
This is NOT a primary logo mark and CANNOT be used as a sole brand
identifer on print or web materials. The Shield is used on apparel,
accessories and retail merchandise. In special cases, it may be used as
a secondary logo on a building due to city ordinance. All signage usage
must have prior written approved by TKFO, LLC.
The ribbon may not be removed from the shield shape. The contents
of the ribbon text may not be altered. The colors may not be altered
or changed. In instances where a black and white logo is required, a
grayscale version of the shield logo may not be used. Please refer to the
black and white versions only.
The Shield is a registered trademark and must have the ® symbol.
9LOGO DON’TS (PRIMARY)
These are prohibited treatments of the Tilted Kilt® Pub & Eatery stacked
logo. These restrictions sometimes do not apply to construction and
architectural guidelines. Please contact the Pub Development team at
TKFO regarding construction and architectural guidelines.
DO NOT add any heavy or DO NOT add any stroke effects DO NOT stretch vertically DO NOT invade the safe area
obvious drop shadows or horizontally
PUB LOCATION
DO NOT use unapproved colors DO NOT remove elements DO NOT alter or change logos
from the logo when adding franchise location
10LOGO DON’TS (Shield)
These are prohibited treatments of the Tilted Kilt® Pub & Eatery shield
logo. These restrictions sometimes do not apply to construction and
architectural guidelines. Please contact the Pub Development team at
TKFO regarding construction and architectural guidelines.
DO NOT add any heavy or DO NOT add any stroke effects DO NOT stretch vertically DO NOT convert to greyscale—
obvious drop shadows or horizontally use the black & white version
PUB LOCATION
DO NOT alter color DO NOT remove elements DO NOT alter or change elements
combinations from the logo when adding franchise location
11TYPOGRAPHY
TYPEFACES
Our primary typefaces are Alternate Gothic No. 2, Sheepman
Open Sans and Demacratica.
Secondary typefaces are for special instances like display type
treatments and when extra emphasis is needed. These include
Alize, Magneta and Griffon.
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789,.!()&? 0123456789,.!()&?
Alternate Gothic No. 2 Alize
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789,.!()&? 0123456789,.!()&?
Sheepman Bold Magneta
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789,.!()&? 0123456789,.!()&?
Democratica Bold Griffon
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789,.!()&?
Open Sans
13PRODUCTION SPECS
PHONE NUMBERS DATES
XXX-XXX-XXXX Saturday, August 25
All phone numbers should be listed with Keep consistency in whether or
123-456-7890 all nine digits. Digits should be separated Sat., Aug. 25 not you are using abbreviations.
with hyphens only, not dots, periods or If abbreviating, please use proper
parenthesis. grammar and punctuation.
DO NOT end any numbers in
TIMEFRAMES
4–7PM numerical suffi xes - “th” “st” or “rd.”
Timeframes staying within the same AM
8AM–3PM or PM bracket should be listed as start–
STREET ADDRESSES
7PM–12AM end time with AM or PM at the end. Tilted Kilt Tempe
Keep consistency as to whether or
When listing a timeframe that extends 123 South Test Street not abbreviations are going to be
between an AM and PM timeframe, list Tempe, Arizona 85284 used. If abbreviating, please use
AM or PM after each numercial value. proper grammar and punctuation.
Tilted Kilt Tempe
- OR - 123 S. Test St.
Menu Format PRICING
Tempe, AZ 85284
11 - OR - 11.5 When listing pricing on the menu, no
decimal is needed for whole numbers.
Display Format Prices that include cents must only WEBSITE
$11 display the necessary numbers. For
tiltedkilt.com
DO NOT list “www.” prior to tiltedkilt.
$11.5
display, add the dollar sign and apply the tiltedkilt.com/tempe com. Keep consistent with case
same formatting rules. When listing cents,
80¢ please use the ¢ symbol, not a dollar sign tiltedkilt.com/menu -sensitivity, the web address must be
entirely lowercase or uppercase. It
with cent danglers.
TILTEDKILT.COM cannot be a mix of the two cases.
DO NOT superscript or subscript the
cents of any dollar amount.
CONTENT SEPARATION
Cent symbol: SPECIALS
When listing multiple items or calling
PC: Alt + 0162
$1.00 Item • $3.00 Item out content in a category, use a bullet
Mac: Opt + 4
$5.00 Item •$8.00 Item to separate.
Bullet Symbol (•)
SLANT
PC: Alt + 0149
HEADER TEXT 4° Rotation
4° Shear
Keep any slant, rotation or shear to 4° Mac: Opt + 8
only. For text, it is recommemded to
use both rotation (4°) and shear (4°) so
characters align vertically.
14FRANCHISE LOCATIONS A A
When calling out a franchise location name, you may use any of the
three typefaces approved by TKFO. All case-sensitive in all capitals.
A Alternate Gothic No3D
B Open Sans Bold
TEMPE LONG BEACH
C Sheepman Bold
C D
Please comply and adhere with the safe area requirements around
the logo. The width of the location name may not exceed the width
of the stacked logo. The only approved placement for a franchise
location call out is below the stacked logo and visually centered.
An alternate typeface may be used by prior written approval by TKFO.
All case-sensitive in all capitals.
D Democratica Bold
SICKLERVILLE LONG BEACH
15DESIGN
COLOR PALETTE
TK RED TK DEEP RED TK RICH BLACK TK PUB GREEN TK GOLD
C11 M99 Y95 K2 C30 M99 Y94 K37 C75 M68 Y67 K90 C84 M55 Y74 K74 C33 M53 Y100 K16
R211 G36 B43 R126 G6 B0 R0 G0 B0 R7 G38 B28 R156 G112 B41
HEX #d3242b HEX #7e0600 HEX #000000 HEX #07261c HEX #9c7029
PANTONE 1795 C PANTONE 7623 C PANTONE BLACK 6 C PANTONE 5535 C PANTONE 7557 C
TK YELLOW TK DEEP YELLOW TK BLUE TK LIGHT GREEN
C4 M1 Y86 K0 C1 M26 Y91 K0 C75 M68 Y67 K90 C100 M0 Y100 K20
R255 G242 B0 R255 G194 B15 R45 G46 B119 R0 G140 B68
HEX #fff200 HEX #ffc20f HEX #2d2e77 HEX #008c44
PANTONE 101 C PANTONE 123 C PANTONE 2736 C PANTONE 7731 C
TK CREME TK BEIGE TK SILVER TK DARK GRAY
C3 M1 Y10 K0 C6 M6 Y14 K0 C6 M5 Y4 K0 C61 M51 Y53 K21
R245 G246 B230 R238 G234 B218 R238 G238 B238 R98 G101 B100
HEX #f5f6e6 HEX #eeeada HEX #eeeeee HEX #626564
PMS 621 C PMS 7527 C PMS 663 C PMS COOL GRAY 10 C
17TARTAN & PATTERNS
TARTAN
The Tilted Kilt® tartan is a registered tartan through the Scottish
Register of Tartans. You cannot use an alternate red tartan and
must depict the correct weave in any advertising or marketing.
As the tartan is a very bold and eye-catching pattern, the tartan
may only take up 5% or less of the design. It cannot be the main
background or texture unless opacity is adjusted as seen in the
examples. The tartan textures available are categorized into two
categories—graphic and textural tartans. The graphic tartan is
reserved for headers, footers, margins and spines.
The tartan should never become a distraction, but instead an
accent. Primarily, the tartan is a reference to the kilt worn by the Kilt
Girls® and any use should allude to such.
PATTERNS
Several patterns have been developed for alternate background
textures or Spot UV for print pieces.
18GRAPHIC EXAMPLES
RULES & DIVIDERS CALL OUTS
BANNERS
FRAME STYLES TEXT CALLOUTS
WATERMARKS
AND
GNATURE
SI
19PHOTOGRAPHY / FOOD & DRINK
Feast your eyes. Each image should be one of craft and fresh-
made ingredients to appeal to the visual senses. Image should
always feature dark, textural backgrounds that allude to the pub
atmosphere while focusing on the great-tasting food.
20PHOTOGRAPHY / ARCHITECTURAL
Welcome to the party. The goal of restaurant architectual
photography is to make potential guests excited to see the space
firsthand. Each pub nationwide is unique but consistent in the old-
world inspired décor, multiple TVs and fun atmosphere that creates
the perfect location for a night out with friends and family.
PHOTOGRAPHY / ATMOSPHERIC
Fun is in our nature. The ‘Kilt® is your go-to hub for all things sports,
food and fun, and must be depicted as such. The pubs are the
perfect place to connect with friends, or meet new ones while being
served by the friendly, attentive and best-looking cast in the world.
21KILT GIRLS®
The only cut-out Kilt Girls® approved for use in any advertising are Tilted
Kilt® Calendar Girls. Any use of other girls must receive prior written
approval by TKFO. Kilt Girl® images may not be altered or flipped on a
horizontal or vertical axis. Kilt Girl® images may not be cropped so the Kilt
Girl® is missing a head. No unnatural glow effects are to be used.
22EXAMPLES
LIMERICKS
The use of limericks is a nod to the pub’s old-world origins. However,
each poem puts a new spin on the classic structure. While our limericks
should always follow the traditional rhyme scheme (AABBA), we do not BEER IS ALWAYS GREAT.
adhere to a strict syllable count. Ensure the rhymes have a fun lilt and GOOD FOOD? CAN HARDLY WAIT.
rhythm while tying in elements of Tilted Kilt®, such as the atmosphere,
food, beer and friendship. WHEN YOU PUT BOTH TOGETHER,
LIFE DOESN’T GET BETTER.
‘TIL YOU SEE THE GIRL HOLDING YOUR PLATE.
THE MEAL’S END IS NEAR, SOME THINGS, BOSTON DOES BEST.
SANDWICHES, SPIRITS AND BEER. MARATHONS, ACCENTS, THE REST.
YOU COULD GO FOR MORE MEAT BUT THE GREATEST THING THEY DO,
BUT YOU DESERVE SOMETHING SWEET. IS A BURGER AND A BREW.
TIME TO PUT BOTH TO THE TEST.
—To your health, bruv!
—Cheers!
IF YOU NEED TO PUT OUT A FLAME, SUMMER COMES WITH SOME HEAT.
USING BEER IS PRETTY LAME. BUT IT’S NOTHING YOU CAN’T BEAT.
BUT IF YOU WANT SOME HEAT, WITH A COLD, ZESTY BEER.
ESPECIALLY WHEN YOU EAT, A BOAT LOAD OF CHEER.
THIS PAIR’S ANYTHING BUT TAME. AND GREENS THAT ARE QUITE A TREAT.
—Cheers! —Cheers!
WHEN I SPEAK OF THE 'KILT® MY FRIENDS ARE THE BEST FRIENDS
WHERE THE WHISKEY IS NEVER SPILT, LOYAL, WILLING AND ABLE.
FRIENDS JOIN FROM ACROSS THE LAND, NOW LET’S GET TO DRINKING.
SPIRTS HIGH & DRINKS IN-HAND. ALL GLASSES OFF THE TABLE!
—Fancy another, pal?
—Bottoms up, lads!
I DRINK TO YOUR HEALTH WHEN I'M WITH YOU,
I DRINK TO YOUR HEALTH WHEN I'M ALONE,
I DRINK TO YOUR HEALTH SO OFTEN,
I'M STARTING TO WORRY ABOUT MY OWN!
—Cheers!
23ADVERTISEMENT & COLLATERAL EXAMPLES ROUNDS
1ST PROOF
ROUND 1 CHANGES
MISTAKES COST MONEY!
PLEASE PROOF THIS DOCUMENT FOR:
TYPOGRAPHICAL ERRORS
CORRECT CONTENT
CLIENT APPROVAL
APPROVED W/ NO CHANGES
APPROVED W/ CHANGES AS MARKED
INITIALS
✓ROUND 2 CHANGES (NAMES, PHONE #’s, URLs, ADDRESSES,
SUBMIT ANOTHER PROOF
DATES, TIMES, ETC)
ROUND 3 CHANGES
ARTWORK // Tilted Kilt // 14921 Promos - Father’s Day - Poster // Shown at 40%
VERSION 1
SOCCER HQ OUR SELECTION IS STACKED.
DADS
YOUR NEW
BECOME A BEER
PLAINEDR
JOIN A
GRADS
PROMISING
DRAUGHT BOTTLES CANS
BEER BLENDS
FRANCHISE EVERY
PART CATCH AT THE 'KILT
®
EVERY
GAME COCKTAILS
GAME DESERVE
M I X E D
DRINKS
SEE FRANCHISE
OPPORTUNITIES >
SEE FRANCHISE
OPPORTUNITIES > PLAID. BOMBERS
SHOOTERS
$25 GIFT CARD
PURCHASE A
SPIRITS
TO RECEIVE A
WINE
$
5
PLAID PERK
BONUS CARD
TULLY MULE
BLOOD ORANGE
MARGARITA
BELFAST BOOM
MAY 29–JUNE 18 ONLY. PLAID PERK EXPIRES JULY 31, 2017. CHECK OUT OUR
DRINK MENU
Valid at participating pubs only. Not available online. No cash value. Cannot be combined with any other offers.
BLOOD ORANGE MARGARITA MICHELADA BOMB
SPECIFICATIONS // 11”w x 17”h // 4 Color
Please Note: Colors will differ between computer screens, in-office printers, and professional printers.
– BOOK YOUR FREE –
Client: TK 14921 // Date: 4.27.17
CELEBRATE © The James Agency, 2017
TION IS
OUR SELEC
AT THE
ALL NEW NU
SEE OURDR
‘KILT®
INK ME
SIGNATURE
FRIDAY ≠ MAY 5, 2017
AÑEJO SMASH
GET YOUR SQUAD IN THE GAME AT
TILTEDKILT.COM/DRAFT
INCLUDES
TEMPE, AZ KILT GIRL “COMMISSIONER”
®
Exclusive to your party to assist with the draft
FOOD & DRINK SPECIALS
Available during your draft party (up to 4 hours)
DRAFT KIT
The first 50 draft parties will receive a draft kit featuring
Bud Light® swag, draft boards & player rosters for up to 14 players
24TRADEMARKS & REGISTERED MARKS
TRADEMARK TERMS & PHRASES
All of the following phrases must end with a Registered R “®” and be punctuated
correctly—exactly as listed below:
Tilted Kilt Pub & Eatery®
Tilted Kilt®
Kilt Gear®
‘Kilt®
Get Into the Kilt®
Kilt Girls®
Kilt Guys®
“A Cold Beer Never Looked So Good.”®
“The Best Looking Sports Pub You’ve Ever Seen.”®
26REGISTERED MARKS (I OF III)
“A COLD BEER NEVER LOOKED SO GOOD.” ®
Our trademarked phrase has a registered trademark lock-up. This is a
registered mark and cannot be altered.
27HAIR A SMILE
Camera-ready at all times. Clean, well-groomed, The single most important and appealing part of your
highly styled and worn down. No pony tails, hats, appearance and costume. Chewing gum is prohibited.
headbands or any other visible materials permitted.
No bizarre haircuts or colors allowed. EARRINGS
Two earrings per ear maximum. Earrings must be small-
FACE PIERCING no larger than a quarter. Gauges, hoops, dangly, large
Nose, lip, tongue, eyebrow, and any other face and gaudy earrings prohibited.
piercings are not allowed. You must remove any
face piercings completely during your shift. No BRA
band-aids, covers, or clear inserts allowed. Wear your most flattering bra under the shrug. Bra
must be fully covered by shrug.
SHRUG SHIRT
Must be clean, in good repair, and tied neatly as MAKE-UP
shown. Show quality, camera-ready make-up is to be
worn at all times and completed prior to starting
NECKLACE your shift. Make-up is not to be too minimal or
REGISTERED MARKS (II OF III) Necklaces are not allowed.
BELLY BUTTON JEWELRY
One small stud allowed. No dangles
permitted.
excessive and always done to
best accentuate your features.
ARM JEWELRY
One watch allowed. No other arm jewelry
or wristbands allowed.
BODY PIERCINGS
Strictly prohibited. You must NAILS
remove any visible body piercings Immaculately maintained, well groomed,
completely. No band-aids, covers, or manicured and clean. No distasteful nail
clear inserts allowed. art, charms or stones. No excessive lengths.
Complimentary colors to match TK costume
BAR KEYS/ are preferred.
CHECK PRESENTER /TOWELS
Items are never to be tucked into, over, RINGS
COSTUME
or on the costume. Limit one per hand. Large “gaudy” rings are
prohibited.
SPORRAN
Worn on the front of the right thigh with a KILT
one -inch drop. The sporran should contain The kilt should be worn on the hips with the
a wallet, order pad, and pens. Do not top of the kilt no lower than the hip bones.
Our Kilt Girl and Kilt Guy costumes are a registered trademarks.
® ® store cell phone, make-up, or personal Underwear must not be visible when
items in sporran. Cell phones are strictly wearing kilt.
prohibited on the floor.
The costumes were updated mid-2015. Starting January 2016, the old TATTOOS
Excessive or distasteful tattoos and/
or body art are prohibited. Tattoos
PERSONAL HYGIENE
Will be held to the highest standard.
Your appearance must be immaculate –
costumes cannot be displayed in any advertising or marketing piece.
should be minimal. Tattoos are NOT fresh & clean.
ALLOWED on the face, neck, chest,
forearm and hands. Full sleeves, thigh APPEARANCE
tattoos, abdomen tattoos are prohibited Once hired, you must remain compliant with Tilted
if excessive and distasteful. You must Kilt appearance standards.
consult with management prior to getting any
new tattoos. COSTUME
Should always be clean, in good repair, properly fitted
FLASHINGS and worn only at work or off-site at an approved promotional
Red flashings should be clean and free of wrinkles, event. Never cover or add any items to the costume while
with socks neatly turned down over the flashing working. Modifying or altering the costume is strictly prohibited.
straps and worn on outside of each calf. Promotional buttons/accessories/headbands/body or face paint/
decals may be allowed temporarily with manager approval.
SOCKS
Should be bright white, clean, free of holes, stains and
runs. After folding over the flashing straps, the socks SHOES
should be between 2 to 3 inches below the kneecap. Black, single strap, Mary-Jane style shoe with a 2 inch heel. No
Any other leg coverings are prohibited. flats allowed. Shoes must be non-slip, leather or faux leather.
See your manager for shoe purchase information and final shoe
approval.
The
THE KILT GIRL ® COSTUME IS A
REGISTERED SERVICE MARK
COSTUME REG. NO. 4,058,758
REGISTERED: NOV 22, 2011
INT. CL.: 43
SERVICE MARK PRINCIPAL REGISTER
HAIR
Camera-ready at all times. Clean, well-groomed, highly A SMILE
styled and worn down. No pony tails, hats, headbands or The single most important and appealing part of your
any other visible materials permitted. Mullets must clearly appearance and costume. Chewing gum is prohibited.
represent “business in front - party in back”
NECKLACE
FACIAL HAIR Necklaces are not allowed.
Short, clean and well-groomed. Must meet local health
code guidelines. Facial hair subject to management EARRINGS
approval. Two earrings per ear maximum. Earrings must be small-no
larger than a quarter. Gauges, hoops, dangly, large
FACE PIERCING and gaudy earrings prohibited.
Nose, lip, tongue, eyebrow, and any other
face piercings are not allowed. You must SHIRT
remove any face piercings completely Must be clean, form-fitting, pressed,
during your shift. No band-aids, covers, or tucked in, and in good repair.
clear inserts allowed. All costumed male cast members
wear the “Kilt Guy” logo shirt NO
BODY PIERCINGS EXCEPTIONS.
Strictly prohibited. You must remove
any visible body piercings completely. RINGS
No band-aids, covers, or clear inserts Limit one per hand.
allowed.
NAILS
TATTOOS Well maintained.
Excessive or distasteful tattoos and/or Nail polish/color prohibited.
body art are prohibited. Tattoos should
be minimal. Tattoos are NOT ALLOWED ARM JEWELRY
on the face, neck, forearm and hands. Full One watch allowed. No other arm jewelry/
sleeves are prohibited if excessive and distasteful. wristbands allowed.
You must consult with management prior to getting
any new tattoos. BAR KEYS/CHECK PRESENTER
/TOWELS
BELT Items are never to be tucked into, over,
Must be clean, properly sized and in good repair. or on the costume.
KILT
The kilt should be worn on the hips with the top PERSONAL HYGIENE
of the kilt no lower than the hip bone and the Will be held to the highest standard. Your
bottom no lower than 3 inches above the knee. appearance must be immaculate –
Kilt must fit, be buttoned, and the seam must be fresh & clean.
vertical when standing upright. Kilt should be
rotated with the back pocket on the right side APPEARANCE
of the behind. Full covering undergarments Once hired, you must remain compliant
are required. You will likely be asked by with Tilted Kilt appearance standards.
patrons “what’s under your kilt” - be
prepared. COSTUME
Should always be clean, in good
SOCKS repair, properly fitted and worn only
Should be black, clean, free of holes, at work or off-site at an approved
stains and runs. After folding over the promotional event. Never cover or
CURRENT
flashing straps, the socks should be below add any items to the costume while
the kneecap. Any other leg coverings are working. Modifying or altering
prohibited. the costume is strictly prohibited.
Promotional buttons/accessories/headbands/body
FLASHINGS or face paint/decals may be allowed temporarily
Green flashings should be clean, free of wrinkles with manager approval.
with socks neatly turned down over the flashing
straps and worn on outside of each calf.
BOOTS
Black, ¾ length with 6-8 eyelets. Shoes must
be non-slip, leather or faux leather. See your
manager for shoe purchase information and
final shoe approval.
The COSTUME
THE KILT GUY ® COSTUME IS A REGISTERED SERVICE MARK
Outdated as of mid-2015
28REGISTERED MARKS (III OF III)
CARTOON KILT GIRL®
Our Cartoon Kilt Girl® oval is used as a display on our pub doors only.
This is not to be used in any advertising.
Any of the three versions of this cartoon below require prior written
KILT GIRL® CARTOON
approval by TKFO to use in any advertising or marketing piece.
Any of the three versions
Justof like
thisacartoon
photo ofrequire
a Kiltprior
Girl®written approval
, the cartoon by TKFO
is not to betoflipped
use in any
on aadvertising or marketing piece.
horizontal axis. The sporran
Just like a photo of a Kilt Girl , the cartoon is not to be
® (pouch)
flippedmust
on a be on the wearer’s
horizontal axis. The right hip.
sporran (pouch) must be on the wearer’s
right hip.
KILT GIRL® CARTOON
Last Revised - 05.01.2016
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