BRAND OVERVIEW 2019 Influencing the influencer - Bauer Media Advertising
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Influencing the influencer BRAND OVERVIEW 2019
We like to say our reader is a well-dressed woman with a
well-dressed mind. She considers us an authority on
luxury fashion, but she also wants her finger on the
pulse when it comes to the intriguing people in its
orbit, wellness and beauty trends, culture and travel.
Our print edition is published 10 times a year and is a leading
premium fashion magazine in Australia, boasting readers
with the highest average personal income for full-time
workers within the Women’s Lifestyle & Fashion category.
At BAZAAR we pride ourselves on informing readers about
the most beautiful, covetable and relevant ready-to-wear,
accessories and jewels, while respecting the fact that our
readers are some of the savviest and most stylish women
in the country, with a strong sense of their personal taste.
BAZAAR GLOBAL BRAND
Shaping the fashion landscape
for more than 1 5 0 Y E A R S
32 EDITIONS worldwide
1 7. 5 M I L L I O N social media followers
16 MILLION unique visitors
BAZAAR PHILOSOPHY
“As the arbiter of trends and an authoritative voice in
fashion now in its 21st year, Harper’s BAZAAR Australia is
the leader in the business of creating desire.
Every image, every sentence, every second of video content,
every social-media post, every event … everything we do is
created and curated to ignite an emotional response and allow
our readers to lose themselves in a world of luxury.
The reader is seduced by what she sees because our editors
have an in-depth understanding that she doesn’t just invest in
products — she invests in things that fulfil her emotional needs.
Lavish, relevant and thought-provoking ...
Harper’s BAZAAR influences the influencer.”
EUGENIE KELLY Editor-in-Chief
BAZAAR EDITORIAL PROFILES
E U G E N I E K E L LY N AO M I S M I T H CAROLINE TRAN JANNA JOHNSON ELLE McCLURE
Editor-in-Chief Fashion Director Fashion Editor O’TOOLE Culture Director
Eugenie spent her early career Naomi has forged a 20-year career Caroline joined Harper’s BAZAAR Beauty & Wellness Director Having worked in publishing for
working on young women’s titles, in fashion magazines, having in 2013 after her tasteful eye was Janna is a trusted voice in the almost 10 years, Elle has a strong
including Cosmopolitan Australia, first risen through the ranks at noticed in the fashion cupboard beauty and wellness space, having knowledge of both print and
B and ELLE Australia, and for the Marie Claire Australia and ELLE at Shop Til You Drop. She brought covered the industry for more than digital. After cutting her teeth at
past 20 years has written beauty, Australia before taking on the top with her a well-developed a decade. After a stint at Woman’s Grazia, she joined the launch team
health and travel features, columns post of fashion director at Vogue knowledge of the womenswear Day US, she joined the beauty of ELLE Australia, a brand she
and celebrity cover stories for titles Australia. During her eight-year market, with a strong focus on department of ELLE US, rising to has been a part of for almost four
as diverse as The Sydney Morning tenure there, Naomi collaborated consumer appeal in the retail senior editor. She moved to Sydney years. With a taste for the fast-
Herald, The Sun-Herald, The with leading photographers sector. She scours the market in 2013 and helped launch ELLE paced world of digital — from time
Sunday Telegraph and Harper’s Daniel Jackson and Greg Kadel, in search of the best looks for Australia as beauty director, and spent at Nine and working across
BAZAAR. She joined the latter in among others, and combined BAZAAR’s prized main fashion and since October 2018 has overseen Bauer Xcel’s digital platform,
2003 as beauty director, and has her love of fashion and travel to cover shoots, and is additionally beauty at Harper’s BAZAAR. including Harper’s BAZAAR, ELLE
since interviewed fashion legends produce the magazine’s first app. responsible for styling profiles Janna’s career has taken her from and Gourmet Traveller — Elle is well
such as Nicolas Ghesquière, Tom She became fashion director at and still-life portfolios — mixing cutting-edge skincare labs in Japan versed in up-to-the-minute trends
Ford and Victoria Beckham. In her Harper’s BAZAAR in 2014 and has international and local designer to Chanel’s private rose gardens and culture happenings. She brings
current role, she works across all since created several iconic covers fashion in a luxury environment. in Grasse, and she’s interviewed to BAZAAR a passion for film and
topics that encompass the and fashion stories that have been dozens of celebrities and industry television, music and the arts, and
zeitgeist, cherry-picking what will syndicated throughout the global icons. Despite having trialled chronicling the latest and greatest
appeal to and captivate the Harper’s BAZAAR network. thousands of products, she still in luxury travel experiences.
discerning BAZAAR reader. gets a thrill discovering something
new and sharing it with readers.
BAZAAR EDITORIAL PILLARS
FA S H I O N C U LT U R E
Each issue, Harper’s BAZAAR features An intelligent blend of art, music,
spectacular locally produced shoots performance, literature and cinema.
and stunning fashion features created
A FA S H I O N A B L E L I F E
by Australia’s most talented and
A peek inside the enviable homes of
acclaimed photographers, fashion
some of the world’s greatest style
editors and models. The fashion
icons, creative directors and stars.
section also contains:
Plus: shopping and news pages
• Style, The BAZAAR and The Buzz
dedicated to trend-driven homewares,
pages — providing fashion news,
interiors and lifestyle products.
profiles and the season’s key looks,
with the bags, shoes and jewels that ESCAPE
bring it all together. The best of luxury travel every issue,
• The cover story — our cover star from the capitals of cool to the
interview, accompanied by a fashion- world’s most beautiful villas and
focused photoshoot. private islands. Five-star adventure
with a fashionable edge.
B E A U T Y & H E A LT H
Our beauty and health pages are FLASH!
the ultimate edit of hair, makeup, The hottest event reportage from
anti-ageing and wellness trends, in- the parties you wish you were invited
depth product news, practical advice, to — all around the world.
celebrity inspiration and spectacular
shoots that employ the same creative
vision and execution as our fashion
shoots.
BAZAAR SIGNATURE PROPERTIES
ISIONARY
OMEN
IN ASSOCIATION WITH
BAZAAR at Work is an editorial pillar with Launched in 2015, BAZAAR in Bloom is In 2018, Harper’s BAZAAR relaunched Success, intelligence and elegance are in
content across all platforms, the backbone a couture fashion event in aid of The Fabulous At Every Age as Visionary BAZAAR’s DNA, and to mark the end of
of which is a series of forum-style events Royal Hospital for Women Foundation. Women. This special execution in the the year, the December issue celebrates
hosted by editor-in-chief Eugenie Kelly and A resounding success, BAZAAR in Bloom August issue continues to celebrate Australian women with these qualities
featuring many of the women profiled in the in 2018 raised more than $600,000 for Australian women from diverse who have made a big impact in the previous
magazine. BAZAAR at Work is the premium mental health services at The Royal Hospital backgrounds who are high-achieving, 12 months, with a photoshoot and feature
women’s networking event with brand for Women in Sydney. BAZAAR enlisted inspiring and chic. BAZAAR is committed profile, and a special networking event.
integration and partnership opportunities. 28 Australian fashion designers including to recognising women of all ages who
Carla Zampatti, Alex Perry, Albus Lumen are leaders in the community and true
and Zimmermann to create one-off couture paragons of style. This portfolio offers
dresses that were presented in a runway advertising partners an engaging platform
show on the night. Money was raised via on which to be associated with these
ticket sales, raffles and a silent auction of women and to integrate the key brand
prizes from Prada, Loewe, La Mer, Christian propositions, celebrating style, confidence,
Dior and many others. leadership and success.
BAZAAR X
CARINE ROITFELD
In 2012, Carine Roitfeld joined forces with Harper’s BAZAAR
internationally as global fashion director. She is a visionary in the fashion
world and this collaboration is the first time anything like it has been done
with Harper’s BAZAAR worldwide. Two years later, Carine Roitfeld’s
ICONS was born. This multiplatform milestone celebrates her most
influential muses (a veritable ‘who’s who’ of fashion) with a 17-page global
editorial feature and party that is fashion week’s most buzzed-about event.
The ICONS feature is the cornerstone of BAZAAR’s September Fashion
Issue, the most anticipated issue worldwide. This event provides exclusive
sponsorship opportunities to engage industry influencers by aligning your
brand with BAZAAR’s bumper fashion edition, global icon Carine Roitfeld
and the most celebrated names in modelling, movies and music.
BAZAAR EDITORIAL CALENDAR 2019
JAN/FEB MAR APR MAY JUN/JUL AUG SEP OCT NOV DEC
ON SALE 17 Dec 2019 4 Feb 2019 11 Mar 2019 8 Apr 2019 13 May 2019 1 Jul 2019 5 Aug 2019 2 Sep 2019 7 Oct 2019 4 Nov 2019
The New Power Luxury’s New
The Great Dressing Rules BAZAAR Icons
Escape — — — The Art Issue:
— My Life/ Technology's Carine Roitfeld A New Creative
Spa special My Style effect on luxury fashion shoot Conversation
— — — —
Winter Skincare Motoring special New-Season BAZAAR Man
She Who Dares
Style
PRINT The New
Beauty Issue — Stronger, Leaner, Conservation &
Season Now Visionary Sleeker Sustainability
—
— Women — special
Future Beauty
Carine Roitfeld’s — Summer Body —
—
edit of the A/W Runway — Gift Guide
Carine Roitfeld
season Report Spring Racing —
beauty shoot
— — — Woman of
—
BAZAAR at Work Mother’s Day Watches special BAZAAR Bride the Year
BAZAAR CONTACTS
PHONE NUMBER EMAIL
Paul Gardiner +61 (02) 9282 8676 PGardiner@bauer-media.com.au
Karen Holmes NSW Director of Sales +61 (02) 9282 8733 KHolmes@bauer-media.com.au
Jaclyn Clements VIC, SA and WA Sales Director +61 (03) 9823 6341 JClements@bauer-media.com.au
Judy Taylor QLD Head of Sales +61 (07) 3101 6636 JTaylor@bauer-media.com.auYou can also read
