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Photography courtesy of Getty Images and Cayla Zahoran
“It’s not often that a single festival can be called the food event of the year in New York, where many an occasion is a hot ticket. The New York City Wine & Food Festival is in a league of its own.”
NYCWFF AT A GLANCE
13 4 80 500 45,000 $13,800,000
YEARS DAYS EVENTS CHEFS ATTENDEES RAISED TO DATE TO
SUPPORT THOSE IN NEED
ABOUT NYCWFF
100% of NYCWFF’s net proceeds
benefit New Yorkers affected by
severe illness and food poverty.
The annual Festival showcases the talents of the world’s most
renowned chefs, wine and spirit producers, culinary personalities,
lifestyle experts and America’s most beloved television chefs,
while raising money to support those affected by severe
illness and food poverty with God’s Love We Deliver and
Food Bank For New York City. New York City’s largest
wine and food festival, NYCWFF is widely recognized
for its tastings in celebration of America’s favorite
foods, intimate dinners with the world’s most
celebrated chefs, hands-on classes, educational
seminars, wine tastings and more.
PIVOTING DURING THE PANDEMIC
The 2020 Festival successfully pivoted to a
hybrid model and showcased a variety of
virtual offerings and the return of select
in-person events to celebrate and
support the diverse NYC community BizBash named NYCWFF the #1 Food
on their road to recovery.
& Restaurant Industry event in New York
for the seventh year in a row!
ABOUT NYCWFF Meet the Founder Lee Brian Schrager is the Senior Vice President, Communications & Corporate Social Responsibility at Southern Glazer’s Wine & Spirits, LLC. Widely recognized for his creation of the Food Network & Cooking Channel South Beach and New York City Wine & Food Festivals, which have raised more than $40 million to date for charity, Schrager is also a regular contributor for Ocean Drive magazine and serves on the Board of Trustees for the Pérez Art Museum Miami and Board of Directors for Food Bank For New York City, as well as a judge for Forbes’ annual 30 Under 30 list and Celebrated Living’s annual Platinum List Awards.
ABOUT NYCWFF
Southern Glazer’s
Wine & Spirits
NYCWFF’s Exclusive
Provider of Wine & Spirits
Southern Glazer’s Wine & Spirits is the world’s
pre-eminent distributor of beverage alcohol,
“As a responsible business and industry leader, we
and proud to be a multi-generational,
are dedicated to making a meaningful and positive impact
family-owned company. The Company has
in the communities we serve. 2020 was no different,
operations in 44 U.S. states, the District of
and in fact, our work to support those in need was more
Columbia and Canada.
important than ever. We are very proud of how NYCWFF
went above and beyond to answer the call of those
impacted by the COVID-19 pandemic, while still providing
unique and creative wine, spirits and culinary experiences
for virtual attendees.”
— WAYNE E. CHAPLIN, SOUTHERN GLAZER’S WINE & SPIRITS CEO
SE
CAU
“The main purpose of the entire
weekend is not just to eat and drink.
We’re raising funds to help feed
people. That feeds your soul.”
— RACHAEL RAY
OUR
OUR CAUSE
New Year, New Changes!
We’re honored to welcome New York City’s
leading provider of medically tailored meals and
nutrition counseling, God’s Love We Deliver, to
the NYCWFF family.
Together with Food Bank For New York City, the
city’s largest hunger-relief organization, the 14th
annual Festival will support New Yorkers facing
severe illness and food poverty.
T H E FA C T S :
NYCWFF HAS RAISED $13.8 MILLION 100% OF THE FESTIVALS NET PROCEEDS
to date to help those in need benefit New Yorkers facing severe illness and food poverty
EVERY YEAR, $1 PROVIDES $10 FUNDS A
OVER 82 MILLION 5 MEALS HOME-DELIVERED,
NEW YORKERS through Food Bank NUTRITIOUS MEAL
facing illness or hunger For New York City for a neighbor living with severe
receive a free meal illness through God’s Love We Deliver
CE
IEN
45,000 Guests
Attend 80 Events.
AUD
AUDIENCE
NYCWFF Attendees Are AGE
Affluent Foodies of All 21-24 3%
Ages with an Unending 25-34 22%
35-57 53%
Variety of Interests. 58+ 22%
GENDER DEMOGRAPHICS *
25%
New York 50%
New Jersey 17% NEW
JERSEY NEW YORK
Other 33% CITY
Florida 4%
Connecticut 4%
OTHER NEW YORK OF NYCWFF
34% 66% Pennsylvania 3%
ATTENDEES RESIDE
California 3%
International 1% IN NEW YORK CITY
* The Festival’s 2020 virtual program attracted
home cooks throughout the entire United States.AUDIENCE
INCOME INTERESTS
Nearly 35% of NYCWFF ticket NYCWFF attendees are primarily
buyers report a HHI of $125K+ interested in:
Cooking Gardening
34%
27% Food & Wine Excercise
15% 19% Travel Parenting
Beauty
Sports
and Wellness
Home
< $50K $50-75K $75-125K $125K+ Improvement
(Unknown: 5%)
FACTOID: Over 80% of NYCWFF ticket buyers are homeownersEW
RVI “Whether you’re looking to meet your
OVE
culinary hero, up your own game in the
kitchen or just eat a lot of really, really good
food, there’s something for everyone. You’ll
NTS
find pretty much every food imaginable, at the
New York City Wine & Food Festival.”
EVENYCWFF Has Something for Everyone GRAND TASTING LATE NIGHT PARTIES PIER PARTIES FAMILY BRUNCHES W A L K - A R O U N D TA S T I N G S C O C K TA I L S & S P I R I T S HANDS-ON CLASSES INTIMATE DINNERS PANEL DISCUSSIONS TRADE CULINARY DEMONSTRATIONS HEALTH & LIFESTYLE LIVE ENTERTAINMENT
EVENT PROGRAM & ATTENDANCE
EVENT CATEGORY ATTENDANCE
Over four days, WALK-AROUND TASTINGS 20,000
VIRTUAL 20,000
NYCWFF hosts 45,000
GRAND TASTING AND
guests at more than CULINARY DEMONSTRATIONS 18,000
80 events. PIER PARTIES 8,800
BRUNCHES & LUNCHES 5,200
FAMILY 4,300
COCKTAILS & SPIRITS 4,300
LATE NIGHT PARTIES 3,400
INTIMATE DINNERS 2,500
PANELS & DISCUSSIONS 1,000
INVITATION ONLY 650
HANDS-ON CLASSES 275“If you haven’t been to this event
already, be prepared for the
insanity. If you watch the Food
Network, it’s like our playground.
All of us are here.”
— SCOTT CONANT
“The New York City
Wine & Food Festival is a
foodie’s heaven!”
— GIADA DE LAURENTIIS
“Anyone who is anybody
when it comes to the food
industry is here.”
— ANGELA YEES
ION
RAT “New York City Wine & Food Festival
ABO
is one of the top culinary and beverage
events in the world.”
L
COL
ND
BRAWe are honored to collaborate with the best of the best to develop customized partnerships and create experiences NYCWFF guests have come to love and expect while ensuring each brand’s objectives are accomplished. PARTNERSHIP HIGHLIGHTS: • Festival-wide and event specific category exclusivities • Event ownership and branding • Brand and product launches • Integration with NYC chefs and restaurants • Social media campaigns • Sweepstakes, special offers and giveaways • Client entertainment • Virtual integrations
BRAND COLLABORATIONS
“Participating in NYCWFF was a
very sound investment. Thousands
of consumers had the opportunity
to see an IKEA kitchen in action.
Through NYCWFF, IKEA was able
to reach a new audience and raise
awareness of our products.”BRAND COLLABORATIONS
“The Festival allows us to showcase our products
and connecting with the chefs of the Food Network
elevates our brand. Additionally, the charity piece
is very much aligned with our purpose.”EW
RVI NYCWFF’S
OVE
Marketing Campaign
Reaches Over
G
TIN
2 Billion Consumers.
RKE
MAMARKETING OVERVIEW
2.4 Billion Impressions Overall!
Thanks to a dynamic and integrated marketing and PR campaign, the Festival
taps into endless opportunities for sponsor exposure and ticket sales. Beginning
in early summer and continuing through Festival weekend, NYCWFF remains
in constant contact with our audience and offers tremendous opportunities to
target key demographics and sponsor engagement.
NYCWFF provides a powerful
platform to connect with
consumers interested in all things
food and wine.
ADVERTISING SOCIAL MEDIA PUBLIC RELATIONS EMAIL CAMPAIGN NYCWFF.ORG
IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS IMPRESSIONS
1 BILLION
Over 60 Media Partners!
900MM 500MM 3MM
26 Emails Distributed,
2.2MM
1MM Unique Visitors
20% Average Open RateMARKETING OVERVIEW
3 MILLION impressions
Shout Outs are garnered during the
@elvisduran Come party with me, @alessiacara,
Festival week alone!
and the entire crew as we celebrate the launch
of my book at @NYCWFF - get your tickets now!
Geoffrey Zakarian It’s #NYCWFF time!!
@devourpower We’re thrilled to announce Who’s excited for Farmer’s Market Brunch on
that we are co-hosting another event this year Saturday, Oct 12 at @standardbiergaten?
for @nycwff!
@hannahbronfman Just a little sunday sweat
@foodnetwork Eat, drink and end hunger with with the ladies of @janedo at #NYCWFF!
your favorite culinary stars @NYCWFF!
@TimeOutNY Want to enjoy some of the best
@guyfieri Bruthas and sistas of @flavortown!
food and drink in NYC for FREE? It’s your last
Check out this virtual Q&A session with ME as
part of @NYCWFF goes virtual presented by chance to enter to win tickets to @NYCWFF!
@capitalone! @rachaelray This Friday! Hosting @NYCWFF’s
annual Burger Bash w a virtual twist! A burger
@giadadelaurentiis Excited for tmrw!!! Doing competition + at home cocktail + cook along for
a virtual cooking demo for @NYCWFF! Who is a good cause!
coming??
@capitalone Raise your glass if you’re ready for
this year’s virtual @NYCWFF. Cardholders enjoy
NYCWFF Social Media Followers: exclusive access to the most delicious events
with fan favorites like @gailsimmons,
72,500 62,000 12,800 Capital One Logo Standards
Version 2.0, July 2018
@padmalakshmi and @andrewzimmern.PUBLIC RELATIONS
NYCWFF in the News
100+
Press Placements
500MM+ “The Festival has grown into one
of the premier events on the city’s
Impressions culinary calendar.”PUBLIC RELATIONS
“The Festival
returns to continue
“You may not be able
“A destination- showcasing the
to fit into your worthy culinary world’s most
Halloween costume, famous chefs, wine
but it will certainly have
classic.” experts and culinary
been worth it.” personalities.”
“Fans of culinary television take note: “It is my favorite weekend
Star talent from the Food Network, the Cooking of the year: New York City
Channel and other day time food shows are out in Wine & Food Festival is back
force at the New York City Wine & Food Festival.” in town.”
— Lauren ScalaIEW
ERV
0 OV
“Look what NYCWFF is doing! They’re not letting
the pandemic keep us down. They’re re-inventing
themselves and raising money and bringing
202
awareness to hunger!”
— GUY FIERINYCWFF felt the unimaginable impact that COVID-19 had on the hospitality industry across the nation, and especially in our own backyard. New York City restaurants have been the champions and the backbone of our Festival—it was our turn to be there for them. NYCWFF 2020 was designed to meet the urgency and the challenges of the moment, while keeping the safety of all attendees and participants our number one priority. The October Festival looked and felt different, but our commitment was unchanged — to connect people with world-class chefs, restaurants and bars all while continuing to support God’s Love We Deliver and Food Bank For New York City, whose missions are now more crucial than ever.
2020 OVERVIEW
PIVOTING DURING THE PANDEMIC When the COVID-19 pandemic
unfolded in the Spring, NYCWFF took immediate action to raise funds for those affected
by the crisis in the best way we know how — through the power of food and beverage.
60-part virtual, interactive cooking series 16-part virtual, interactive cooking series
featuring the country’s top chefs and Food geared to children and their families
Network personalities
MAY JUNE JULY AUG SEPT
Raised over $1 million
for charitable causes including the National Restaurant
Association Educational Foundation.2020 OVERVIEW
REINVENTING THE FESTIVAL
We understand the power of food and its ability to bring people
together. Our goal has always been to celebrate and support the
diverse restaurant and bar community in as many ways as possible
while delivering the NYCWFF experience our audience has come
to love. That’s why we created a robust lineup of virtual offerings to
complement our live, intimate events.
NYCWFF Goes Virtual presented by Capital One
In the Kitchen Goldbelly PRESENTS Johnnie Walker’s Live, Intimate Online Wine
PRESENTED BY Cook from Behind the Dinner Series Auction
Food Network & the Book Burger Bash Experience
Cooking Channel PRESENTED BYGoldbelly
HOSTED BY Rachael Ray2020 OVERVIEW
“I’m so excited about being here. Last year,
we were in New York but this year, we are at
home staying safe.”
— KARDEA BROWNSHOWCASE
YOUR BRAND
JOIN US IN 2021
NYCWFF prides itself on working
individually with all sponsors to create
unique, custom partnerships.
FOR MORE INFORMATION ABOUT SPONSORSHIP
OPPORTUNITIES, PLEASE CONTACT:
BRETT FRIEDMAN JACKIE EISEN NATHAN ROSALINDA SECONDINI
Director of Sponsorship Sales Sponsorships & Southern Glazer's
Agency 21 Consulting Business Development Wine & Spirits
Brett@agency21consulting.com JEisenNathan@nycwff.org rsecondini@sgws.comTHANK YOU TO OUR SPONSORS
TITLE PRESENTED BY AND
OFFICIAL CREDIT CARD
HOSTED BY AND BENEFITING EXCLUSIVE PROVIDER OF
WINE AND SPIRITSTHANK YOU TO OUR SPONSORS
CMM creative
mobile mediaSAVE THE DATE OCT. 14-17 2021
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