BLACKPOOL TOWN CENTRE - BUSINESS PLAN FOR 2021 2026 - Blackpool BID

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BLACKPOOL TOWN CENTRE - BUSINESS PLAN FOR 2021 2026 - Blackpool BID
B USINESS PL AN F OR
                                     B L AC K P O O L TOW N C E N T R E

                                     BUSINESS IMPROVEMENT DISTRICT (BID)
BLACKPOOL BID
 A better town centre for everyone
                                                         2021 - 2026
BLACKPOOL TOWN CENTRE - BUSINESS PLAN FOR 2021 2026 - Blackpool BID
CONTENTS PAGE
03   THE VISION
                                         THE VISION
                              FOR BLACKPOOL TOWN CENTRE
04   CHAIRMANʼS WELCOME

06   EXECUTIVE SUMMARY
                               To i mpr ove the vi si tor experi ence
08   WHAT IS A BID?
                                and to pr omote Bl ackpool Town
09   BID AREA
                              Centr e as a safe, cl ean pl ace to do
10   THE CHALLENGE
                              busi ness, wor k, vi si t, shop and di ne.
12   COVID-19 CHALLENGE

14   CONSULTATION RESULTS

16   AIMS OF THE BID

22   WHAT A “NO” VOTE MEANS

24   BID ACHIEVEMENTS

26   FINANCE

28   FURTHER INFORMATION

30   GOVERNANCE

35   THE BID BALLOT
BLACKPOOL TOWN CENTRE - BUSINESS PLAN FOR 2021 2026 - Blackpool BID
CHAIRMAN’S WELCOME
                                              It is hard to believe that                   the BID will cease to exist… unless businesses vote to                                           retail unit, Imax ready cinema and restaurant and
                                              it’s been nearly five                        see the excellent work continue.                                                                 the acquisition and refurbishment of Abingdon Street
                                              years since the Blackpool                                                                                                                     Market, to complement other investments already                             A ‘YES’ vote means a
                                              To w n C e n t r e B u s i n e s s           Since February 2020 we have been hard at work to                                                 underway which will increase footfall and diversify                       joint investment in the
                                              Improvement District (BID)                   gauge opinion within the 400+ strong membership                                                  activity within the BID area.                                              town for the next five
                                              was renewed. This term                       on what projects you would like to see after April
                                              has been a huge success                      2021. We have now collated the information we have                                                                                                                           years; an investment
                                                                                                                                                                                            A ‘No’ vote will simply mean all BID funding for                          which will continue to
                                              and all of us involved                       received from consultation questionnaires along with
                                              are very proud of its                        feedback from 1:1 visits with BID staff. This proposal                                           infrastructure, such as elements of BID CCTV                              deliver the great range
                                              achievements.                                outlined here shows how your continued investment in                                             operators, on street security wardens, BID                                 of services (and more)
                                                                                           B l a c k p o o l To w n C e n t r e w i l l d e l i v e r t h e p r o j e c t s t h a t o u r   cleaning services etc, will end in March 2021.                            that you have come to
                                                  Whilst I appreciate                      members have asked to see.                                                                       We w a n t B l a c k p o o l To w n C e n t r e t o c o n t i n u e t o     expect from the BID.
                                                  that 2020 has been
                                                                                                                                                                                            be a fantastic place to work, live and visit. So
                                                  the toughest and most                    B u t m o s t i m p o r t a n t l y, a ‘ Y E S ’ v o t e m e a n s a j o i n t
                                                  challenging year for us                  investment in the town for the next five years; an                                               I strongly urge you to carefully consider the
                                                  all, I do believe that 2021              investment which will continue to deliver the great                                              B u s i n e s s P l a n a n d v o t e i n f a v o u r.
                                                  brings improved hope                     range of services (and more) that you have come to
a n d o p p o r t u n i t i e s . T h i s F e b r u a r y, y o u r v o t e t o r e n e w   expect from the BID and which will be essential to                                               Thank you for your continued support.
the BID will mean a vote to continue with our aim to                                       s u p p o r t t h e To w n C e n t r e ’ s r e c o v e r y f r o m t h e C o v i d - 1 9 .
p r o m o t e t h e B l a c k p o o l To w n C e n t r e a r e a w i t h i n t h e
retail, leisure and hospitality sectors.                                                   Over the past 12 months, the BID has been involved
                                                                                           with and added leverage to the council’s applications
                                                                                                                                                                                            M Williams
Everyone is obviously seriously concerned about the                                        for government funding for the redevelopment of
short, medium and long term effects of Covid-19. As                                        t h e To w n C e n t r e t h r o u g h t h e G e t t i n g B u i l d i n g F u n d ,             Michael Williams
a BID we have been here throughout the lockdowns,                                          a n d t h e To w n D e a l . T h e r e c e n t a n n o u n c e m e n t o f t h e                 C h a i r, B l a c k p o o l B I D
providing our services and we have included our                                            success of these applications means that there will be
response to date and recovery plan.                                                        over £30million total investment which will be used on
                                                                                           p r o j e c t s i n t h e To w n C e n t r e , i n c l u d i n g p h a s e 2 o f t h e
From April 2021 all of the current services provided by                                    Houndshill redevelopment scheme, including a large                                                                                                                                           5
BLACKPOOL TOWN CENTRE - BUSINESS PLAN FOR 2021 2026 - Blackpool BID
EXECUTIVE SUMMARY
There are over 300 BIDs across the UK, cumulatively                                        In March 2021 Blackpool’s current BID expires and all      By voting ‘YES’ you will be contributing to support your                             Over the past five years the BID has provided
investing £132.5million in projects decided upon by the                                    services will cease to exist unless it is renewed. It is   To w n C e n t r e t o e n a b l e u s t o d e l i v e r o u r a i m s .             o v e r £ 1 . 7 5 m i l l i o n o f s e r v i c e s t o t h e To w n C e n t r e
business community itself.                                                                 up to businesses to decide collectively if they wish to                                                                                         that are above and beyond the service levels
                                                                                           continue with the BID. This will be done via a ballot of   Added to the fantastic redevelopment schemes planned
                                                                                                                                                      w i t h i n t h e n e x t B I D p e r i o d , B l a c k p o o l To w n C e n t r e
                                                                                                                                                                                                                                           currently provided by Blackpool Council and
In October 2005 the first Business Improvement District                                    businesses in February/March. We are asking you to
                                                                                                                                                      should be well on the way to full recovery from Covid                                Lancashire Police.
i n B l a c k p o o l To w n C e n t r e w a s e s t a b l i s h e d a n d s i n c e       vote ‘YES’ to ensure a bright future by renewing the
then local businesses have invested over £4million                                         BID for a further five year term from 1st April 2021.      and the economic downturn that has followed.
worth of additional services to improve the trading
environment, attract more shoppers and visitors to the                                                                                                                                                                                     ™ THE AIM IS:
To w n C e n t r e . B I D h a s a l s o p r o v i d e d e s s e n t i a l s u p p o r t
and services that are above and beyond the levels                                                                                                                                                                                          ™ To e n h a n c e t h e s a f e t y o f B l a c k p o o l To w n C e n t r e
provided by Blackpool Council and Lancashire Police.
                                                                                                                                                                                                                                           ™ To d e v e l o p a m o r e a t t r a c t i v e a n d w e l c o m i n g To w n
In 2019 alone annual visitor numbers have
                                                                                                                                                                                                                                              Centre street environment
r i s e n t o 1 1 . 1 9 m i l l i o n i n t h e To w n C e n t r e a n d
Blackpool as a whole hit 18.1million visitors.
                                                                                                                                                                                                                                           ™ To g i v e m e m b e r s a c o l l e c t i v e v o i c e a n d p r o m o t e
T h e B I D a n n u a l l y d e l i v e r s t h e To w n C e n t r e C h r i s t m a s                                                                                                                                                        t h e To w n C e n t r e
lighting displays and switch on event. We have also
provided on-street security and cleaning services year
round along with a growing marketing, & social media                                                                                                                                                                                       ™ To i m p r o v e t h e e n v i r o n m e n t i n t h e To w n C e n t r e
campaign.

The BID Board of Directors would like to build on the
successes of the past five years to make sure that
Blackpool continues to thrive, attract more customers
and maintain its national position in the UK visitor
                                                                                                                                                                                                                                                                                                                    7
e c o n o m y.
BLACKPOOL TOWN CENTRE - BUSINESS PLAN FOR 2021 2026 - Blackpool BID
WHAT IS A BID?                                                                                 BID AREA
BIDs have been operating across the UK for over a
                                                                                               MAP        Abingdon Street
decade and there are now over 300 BIDs established                                                        Adelaide Street
a r o u n d t h e c o u n t r y.                                                                          A d e l a i d e S t r e e t We s t
                                                                                                          Albert Road [part]
Businesses within a BID area contribute to and vote                                                       Back Church Street
on the adoption of a 5 year Business Plan to address                                                      Bank Hey Street
issues and opportunities for the area that they have                                                      Birley Street
helped to define. Subject to this ballot the BID                                                          Caunce Street [part]
Company and its Board oversee and deliver the BID                                                         Cedar Square
objectives. All businesses above an agreed rateable                                                       Charles Street [part]
value threshold within the defined BID area contribute                                                    Cheapside
a levy to deliver the initiatives set out in this plan.                                                   Church Street [to junction of Cookson Street]
                                                                                                          Clifton Street
The concept is well received in the UK and we have
                                                                                                          Cookson Street
completed our third year term delivering some fantastic
                                                                                                          Coronation Street
projects for business.                                                                                    Corporation Street
                                                                                                          Deansgate
The Levy is calculated as a small % of the business                                                       Dickson Road
p r o p e r t y R a t e a b l e Va l u e [ R V ] . F o r m a n y b u s i n e s s e s t h i s              E a s t To p p i n g S t r e e t
amounts to less than £5 per week.                                                                         Edward Street
                                                                                                          King Street
O v e r t h e l a s t y e a r, t h e t e a m h a v e b e e n t a l k i n g t o                            Houndshill Centre
businesses to establish the priorities, improvements and                                                  Leopold Grove
o p p o r t u n i t i e s f o r B l a c k p o o l To w n C e n t r e b u s i n e s s e s .                Market Street
                                                                                                          Milbourne Street [part]
                                                                                                          Queen Street
This business plan is an expression of this extensive
                                                                                                          South King Street
consultation. The BID can bring in over £1million
                                                                                                          Strand
investment over the next 5 years.                                                                         Ta l b o t R o a d
                                                                                                          To p p i n g S t r e e t
        O n l y a ‘ Y E S ’ Vo t e w i l l e n s u r e i t s d e l i v e r y
                                                                                                          Victoria Street                                 9
                                                                                                          We s t S t r e e t
BLACKPOOL TOWN CENTRE - BUSINESS PLAN FOR 2021 2026 - Blackpool BID
THE CHALLENGE
T h e b u s i n e s s e s i n t h e To w n C e n t r e h a v e a n o p p o r t u n i t y
through a BID to increase their market share. In 2019
                                                                                                 r et ai l uni t , I m a x c i n e m a a n d r e s ta u r a n t a s w e l l a s th e
                                                                                                 r ef ur bi shm en t o f A b i n g d o n S tr e e t M a r k e t a n d s u r r o u n d i n g
                                                                                                                                                                                              “ B l a c k p o o l B I D w i l l e n s u r e t h a t B l a c k p o o l To w n   CHALLENGES & OPPORTUNITIES
                                                                                                                                                                                              Centre businesses benefit from the substantial
a l o n e a n n u a l v i s i t o r n u m b e r s h a v e r i s e n t o 11 . 1 9 m i l l i o n   ar ea. Thi s wi l l a ttr a c t m o r e p e o p l e i n to th e to w n a s w i l l
                                                                                                                                                                                              additional funding of over £1.3million                                           Wh i l e w e f a c e t h e s e c h a l l e n g e s , w e m u s t ma k e t h e mo s t
i n t h e To w n C e n t r e a n d B l a c k p o o l a s a w h o l e h i t                       t he pr oposed r e d e v e l o p m e n t o f th e B l a c k p o o l C e n tr a l s i te
                                                                                                                                                                                              (excluding voluntary contributions) over the                                     of our opportunities to:
18.1million, it is important that we continue to                                                 t o a wor l d cl a s s l e i s u r e a ttr a c ti o n .
encourage those people to visit and spend in the BID
area. The BID seeks to secure the independent sector                                             The BI D pl an s to b e c l o s e l y c o n n e c te d to th e s e p r o j e c ts .
                                                                                                                                                                                              next five years to deliver these benefits                      “                 ™ I n c r e a s e f o o t f a l l t h r o u g h t a r g e t e d ma r k e t i n g w h i c h w i l l
                                                                                                                                                                                                                                                                                 a t t r a c t mo r e s h o p p e r s i n t o t h e To w n C e n t r e
as well as the major retail, leisure & hospitality offers
in the area, solidifying the complete offer for visitors to
                                                                                                                                                                                                                                                                               ™ I mp r o v e t h e s t r e e t e n v i r o n me n t b y d r e s s i n g t h e s t r e e t s
t h e To w n C e n t r e .
                                                                                                                                                                                                                                                                                 t h r o u g h o u t t h e d i ff e r e n t s e a s o n s t o p r o v i d e a v i b r a n t
                                                                                                                                                                                                                                                                                 and attractive area for residents and visitors alike..
BLACKPOOL FACES IMMEDIATE CHALLENGES
                                                                                                                                                                                                                                                                               ™ Enhance the shopping and visitor experience by
We co mpete with major shopping cent r es such as                                                                                                                                                                                                                                i mp r o v i n g s e c u r i t y a n d r e d u c i n g c r i m i n a l a c t i v i t y a n d
Presto n, Lancaster, the Trafford C ent r e, M anchest er &                                                                                                                                                                                                                      a n t i - s o c i a l b e h a v i o u r, b o t h d a y a n d n i g h t
Li verp ool city centres.
                                                                                                                                                                                                                                                                               ™ Wo r k w i t h t h e c o u n c i l a n d t h e p o l i c e t o i m p r o v e
On to p o f th at, the recent Covid Pandem i c has had                                                                                                                                                                                                                           existing statutory services such as street cleaning and
a drastic effe ct on all sectors and we now f ace an                                                                                                                                                                                                                             p r o v i d e b e t t e r s u p p o r t f o r t h e w i d e r s t r e e t c o mmu n i t y
unpre cedente d downturn in the nat i onal econom i c
si t uation.                                                                                                                                                                                                                                                                   ™ Build relationships with property owners to address
                                                                                                                                                                                                                                                                                 t h e i s s u e o f e m p t y p r e mi s e s i n o r d e r t o i mp r o v e t h e
I t i s th e BID ’s aim to work closely wi t h t he counci l t o                                                                                                                                                                                                                 street environment
showca se Bla ckpool as the national ‘ GoTo’ dest i nat i on
f or both leisu re, hospitality and re t ai l .

I n additio n to the ongoing develop m ent of t he Tal bot
Gat eway, the government support r ecent l y obt ai ned t o
f urt her d evelo p the Houndshill Cent r e, addi ng a l ar ge                                                                                                                                                                                                                                                                                                       11
COVID-19 CHALLENGE
I n th e p ast 12 months, each time t he UK ent er ed l ockdown we act ed t o s u p p o r t y o u a n d w e r e s p o n d e d to
your requests. T he BID provided gui dance and suppor t and cr eat ed a cl e a r s tr a te g y to e n s u r e th e s a fe                                         “ T H I S H AS B E E N A V E RY C H A L L E N G I N G Y E A R F O R A L L O F U S .
                                                                                                                                                                  T H E P R E S E N C E O F B I D D U R I N G A L L LO C K D OW N S A N D T H E N
and su sta in able reopening of the Town Cent r e.
                                                                                                                                                                  E S P EC I A L LY I N T H E E A R LY W E E K S O F R EO P E N I N G WAS N OT O N LY
                                                                                                                                                                  R E AS S U R I N G B U T A R E A L P R AC T I C A L H E L P TO O U R B U S I N E S S  ”
™ RESPONSE                                      ™ REO PEN                                          •   REC OVER
                                                                                                                                                                  Rob Wynne - West Coast Rock
™ With the closure of all non-                  ™ As l ockdown eased our f ocus                    ™ We h a v e s ta r te d to fo c u s o n th e
  esse ntial business our immedia t e             shi f t ed t o put t i ng pl ans i n pl ac e       l o n g e r te r m r e c o v e r y o f th e to w n ,
  response was to provide                         t o ensur e t he publ i c f el t saf e a n d       w i th p r o j e c ts th a t e n c o u r a g e
  businesses with support in clos i ng,           wel com e when r et ur ni ng t o t he              fo o tfa l l b a c k i n to th e To w n C e n tr e
  and u p to d ate information                    Town Cent r e
                                                                                                   ™ P r o v i d e d fr e e tr a i n i n g a n d
™ R egula r co mmunications                     ™ I m pl em ent ed a ‘ keep l ef t ’ syste m         g u i d a n c e o n h o w to c r e a te a s a fe
  highlighting the most up to date                and assessed pi nch poi nt s and                   w o r k i n g e n v i r o n m e n t e n s u r i n g th a t
  sup port, a dvice and guidance                  queue syst em s acr oss t he t ow n to             b u s i n e s s e s w e r e w o r k i n g w i th i n
                                                  gui de pedest r i an f l ow and supp o r t         government guidelines
™ D ire ctly su pported Members in                soci al di st anci ng
  acce ssin g COVID-19 grants                                                                      ™ O p e r a te d a fa r r a n g i n g ‘ S h o p
                                                ™ Cr eat ed a ‘ We ar e Open’ Town                   Local’ social media campaign
™ C onsta ntly provided security                  Cent r e cam pai gn t o wel com e                  a d v e r ti s i n g b u s i n e s s e s th r o u g h
  patrols around the town to ensur e              vi si t or s saf el y back and r ei nf o r c e     o ffe r s & c o m p e ti ti o n s to
  t he se curity of vacant premises               soci al di st anci ng                              d i s c o u r a g e th e i n c r e a s e d u p ta k e
  during lockdowns                                                                                   of on-line shopping
                                                ™ Wor ked wi t h our par t ner s t o
                                                  suppor t and pr om ot e a nat i ona l
                                                  cam pai gn t o encour age vi si t or s
                                                  t he t own
                                                                                                                                                    12                                                                                                      13
CONSULTATION RESULTS
We have now collated the information received from
                                                                                                 ™ OUR TOP PRIORITIES
multiple-choice consultation questionnaires, along
with feedback from 1:1 visits with BID staff. This
Business Plan shows how your continued investment in
                                                                                                              Events
B l a c k p o o l To w n C e n t r e w i l l d e l i v e r t h e p r o j e c t s t h a t o u r
members have asked to see.                                                                                    16.17%                            Security

CONSULTATION RESULTS                                                                                 Street Decorations
                                                                                                                                           84.19%
                                                                                                     & Lighting

                                                                                                     33.08%
     450
     272                                                                                                                          Environment

                                                                                                                                  54.04%
     572                                                                                         As the Covid pandemic is likely to limit public
                                                                                                 gatherings for months to come, we plan to suspend
 0           100           200            300           400           500           600          promoting events until such time that social distancing
                                                                                                 guidelines are relaxed. We will review this in line with
                                                                                                 feedback from our members and will promote events at
                                                                                                 a suitable date in the future.
                 Liaison visits undertaken during the consultation period
                 Questionnaires completed
                 Businesses currently trading in the BID Area

                                                                                                                                                     14     15
AIMS OF THE BID
•   TO ENHANCE THE SAFETY OF                                                             “ B L A C K P O O L B I D H A V E B E E N E X T R E M E LY                      “ ON BEHALF OF BLACKPOOL & THE FYLDE
    BLACKPOOL TOWN CENTRE                                                                P R O A C T I V E I N H E L P I N G TA C K L E S E C U R I T Y A N D            STREET ANGELS, I WOULD LIKE TO THANK
                                                                                         ASB ISSUES IN AND AROUND OUR PREMISES.                                          E V E R Y O N E AT B L A C K P O O L B I D F O R T H E I R H E L P
™ ACTION PLAN:                                                                           T H E I R VA LU E A N D CO M M I T M E N T I S E X E M P L A RY                 A N D S U P P O R T O F O U R S T R E E T O U T R E A C H T H AT
                                                                                         AND I WOULD URGE ALL BID MEMBERS TO                                             W E H A V E D E V E LO P E D W I T H T H E N I G H T T I M E
™ Continue to provide a visual presence of on-street
  B I D Wa r d e n s a c r o s s t h e To w n C e n t r e
                                                                                         S U P P O R T T H E M I N T H E F O R T H C O M I N G B A L LOT           ”     ECONOMY OF BLACKPOOL TOWN CENTRE OVER
                                                                                                                                                                         T H E L A S T E I G H T Y E A R S . S U P P LY I N G U S W I T H
                                                                                         Julia Blackett - Sainsbury’s Store Manager                                      LINK RADIOS, INVITING US TO BE PART OF THE
™ Continue to provide security support between 9am
                                                                                                                                                                         LO C A L P U B W AT C H M E E T I N G S . M A K I N G U S F E E L
  and 8pm [summer time] and 8.30am until 6pm [winter
  time] 7 days a week                                                                                                                                                    W E LC O M E D W I T H I N T H E N I G H T T I M E I N I T I AT I V E S
                                                                                                                                                                         T H AT H E L P B L A C K P O O L T O B E A S A F E R P L A C E
™ C o n t i n u e t o p r o v i d e B I D o p e r a t o r s i n To w n C e n t r e            Since BID3 was established in 2015, BID                                    FOR MANY RESIDENTS AND VISITORS IS VERY
  CCTV room daily                                                                           members have consistently rated the Street                                   M U C H A P P R E C I AT E D ”
                                                                                            Wa r d e n s ’ s e r v i c e s a s g o o d o r e x c e l l e n t , w i t h
™ Continue to operate and grow the Shopwatch                                               85% responding to the 2020 survey saying the                                  Paul Rawson -
  business retail against crime initiative, utilising the                                   Wa r d e n s w e r e a s u c c e s s a n d s h o u l d b e a t o p           CEO Blackpool & the Fylde Street Angels
  national DISC database approved by ACPO                                                                    priority going forward.

™ Continue to operate and grow the Pubwatch Scheme
  to safely promote the early evening and night-time
  economy

™ C o n t i n u e t o w o r k c l o s e l y w i t h t h e l o c a l a u t h o r i t y,
  police and other bodies for intelligence gathering
  to enable action to be taken against anti-social
  behaviour and other unacceptable actions
                                                                                                                                                                                                                                       17
AIMS OF THE BID
™ TO IMPROVE THE ENVIRONMENT IN                                                                                                                                        ™ TO DEVELOP A MORE ATTRACTIVE
    BLACKPOOL TOWN CENTRE
                                                                                                   “ T H E B I D A R E E X C E P T I O N A L LY R E A C T I V E          TOWN CENTRE STREET ENVIRONMENT
                                                                                                   W H E N E V E R C A L L E D U P O N T O H E L P R E S O LV E
                                                                                                   I S S U E S A R I S I N G F RO M WAS T E M A N AG E M E N T A N D
™ ACTION PLAN:                                                                                                                                                         ™ ACTION PLAN:
                                                                                                   GENERAL DEBRIS. THEY ARE RELIABLE AND OFFER

™ Provide additional daily cleaning service across the
                                                                                                   A G R E AT S E R V I C E W H E N E V E R N E E D E D .       ”      ™ Investigate the viability of adding seasonal
    whole of the BID area                                                                                                                                                decorations throughout the BID area, such as floral
                                                                                                   Ly n d a B a k e r - F r o n t o f H o u s e M a n a g e r            planters and bunting etc
                                                                                                   Winter Gardens
™ Continue with the removal of graffiti and fly-posting                                                                                                                ™ In partnership with others, explore the potential to
                                                                                                                                                                         create casual areas that visitors can utilise in their
™ Ta k e a p p r o p r i a t e a c t i o n r e g a r d i n g i l l e g a l f l y - t i p p i n g                                                                         leisure time

                                                                                                                                                                       ™ Continue to maintain and improve street furniture
™ C o n t i n u e t o c l e a n To w n C e n t r e s t r e e t f u r n i t u r e

                                                                                                                                                                       ™ Work with landlords and authorities to improve the
™ Investigate the viability of expanding and improving                                                                                                                   street visuals by the provision of attractive decals
    our cleaning services                                                                                                                                                on the windows of empty premises

                                                                                                                                                                       ™ Continue to identify and report faults in the street
™ Continue to regularly clean the shopfronts of empty
                                                                                                                                                                         environment and lighting
    premises
                                                                                                                                                                            During the consultation process it became
                                                                                                                                                                        abundantly clear that our Members were unhappy
    We i n t e n d t o c o n t i n u e a n d i f p o s s i b l e e x t e n d                                                                                           with the overall street appearance and environment.
    this level of service going forward as during                                                                                                                        Our aim is to improve the overall appearance of
    consultation 54% of respondents highlighted                                                                                                                        the Town Centre to make it a vibrant and attractive
            this as one of their top priorities                                                                                                                               place to encourage visitors to return.              19
AIMS OF THE BID
™ TO G I V E ME MBE R S A C O LL ECTIV E VOICE
™ & P R O M O T E T H E T O W N CEN TRE                                                To c o n t i n u e l o b b y i n g t h e l e a d e r s o f t h e l o c a l
                                                                                          a u t h o r i t y, p o l i ce a n d ce n t r a l g ove r n m e n t ,
™ ACT I O N P L A N :                                                                      where appropriate, to influence and add
                                                                                       l e v e r a g e i n d e c i d i n g h o w t h e To w n C e n t r e i s
™ U se o ur independent resources and t he f i nanci al                                managed. Over the next five years we aim to
  cap acity to influence and inform key deci si ons t hat ar e
                                                                                        provide a continued powerful voice for over
  vita l to the Town Centre
                                                                                                4 0 0 b u s i n e s s e s i n t h e To w n C e n t r e .
™ We w ill lobby B lackpool Council and ot her r egi onal
  age ncie s o n behalf of Town Cent r e busi nesses

™ We w ill h ave regular meetings wi t h seni or Bl ackpool
  C ouncil p olitical leaders and off i cer s t o r obust l y
  represent the views of the BID com m uni t y

™ Provide a focus point for ideas and collaboration
  b e t w e e n a l l To w n C e n t r e b u s i n e s s e s r e g a r d l e s s o f
  sector

™ C ontinue to gain growth across soci al m edi a pl at f or m s
  t o e nhance and promote the To wn Cent r e busi nesses

                                                                                                                                                          20
WHAT A “NO” VOTE MEANS

      A ‘NO’ VOTE WILL IMMEDIATELY STOP THE FOLLOWING:

          All security                     All BID funding for                 All supported                     Christmas festivities,
           services                          infrastructure                   safety initiatives               lighting and support for
Including street patrols, Shopwatch &   Such as elements of BID CCTV   Such as DISC, plus close partnerships      discounted parking
  Pubwatch schemes and the town                   operators              working with Blackpool Council &              schemes
        wide radio link scheme                                               Lancashire Constabulary
                                                                                   (See Page 24)

               WET
              FLOOR

    All BID cleaning &                  Marketing, promotions &           Schemes to encourage                 Early evening economy
  environmental services                social media campaigns         visitors from a wide area to                 engagement
                                                                               visit the town

                                                                                                                                          23
BID ENVIRONMENT ACHIEVEMENTS                                                                                       BID SAFETY ACHIEVEMENTS
During the course of the last 5 years, it became abundantly clear that
                                                                                                                                                       ATTENDED                                                                 170
                                                                                                                                                       1600+
BID members wanted us to concentrate on tackling ASB & environmental
issues. This is what you asked for and this is what we have delivered:                                                                                                                                          Shopwatch Exclusion Orders
                                                                                                                                                                                                                 barring offenders from over
                                                                                                                                                       Incidents of thefts
                                                                                                                                                                                                                   80 stores in the BID area
                                                                                                                                                       from Members’ premises

                                          CLEANED                                                                  57,200                              since 2016

                                          Vacant property windows                                                  HOURS
17,940                                    on a weekly basis.
                                                                                    UPGRADED                                                                                                                SHOPWATCH
                                                                                                                                                             PROVIDED
                                                                                                                   Of BID Warden
                                                                                                                   street time                                                                              Successfully launched the digital

HOURS                                                                           Negotiated with BT to arrange to
                                                                           upgrade outdated and damaged kiosks                                               SUPPORT
                                                                                                                                                                                                            Shopwatch scheme utilising the
                                                                                                                                                                                                            national DISC database approved
Of BID cleaning services                                                                                                                                                                                    by ACPO

                                           TRIPLED
                                                                                                                                                             to businesses 7 days a week

                                                                                                                          ASB
                                                                                    4000+
                                       Cleaning staff to provide a

            PHONE                           7 day-a-week service                                                          Incidents handled

            BOXES
                                                                                      Business doorways                   since 2016:

                                                                                                                                                                         DIGITAL
                                                             7
                                                                                                                          street drinking: 347
            Cleaned on a
                                                                                      cleaned of detritus
                                                                                                                          rough sleeping: 487
                                                                                                                          begging: 5,135                                 Upgraded the town wide
                                                                                                                                                                                                                   PHONELINE
                                                                                                                                                                                                                   Set up a dedicated phone
            weekly basis.                                                                                                                                                analogue radio scheme to
                                                                                                                                                                                                               line for quick response during
                                                                                                                                                                         a fully digital system
                                                                                                                                                                                                                   business and out of hours.

INTRODUCED                         395                           STREET
                                                              FURNITURE
                                                                                                                                   BID CCTV
                                                                                                                               operators manned the town
                                                                                                                                                                           £81K                                                    38
                                                                                                                                                                    £
                                                                                                                        wide camera system 7days a week                                                          Provided Intelligence which

                                                                                                                   19,240
                                   Occasions we removed
A quick response service
                                                                     Cleaned on a weekly basis .
                                                                                                            24                             Hours of CCTV                   Worth of stolen goods returned             has directly lead to 38
via radio control                  flyposting and graffiti                                                                         monitoring by BID staff                 with a 60% recovery ratio              Criminal Behaviour Orders
FINANCE
The levy that provides the BID’s funding is governed by a set of BID rules.                                                                                      THE BUDGET
™ THE BID RULES                                                                                                                                                  I n co m e & e x p e n d i t u r e 2 0 2 1-2 0 2 6 b a s e d o n c u r r e n t B I D d a t a s u b j e c t t o c h a n g e i f T B I D i s s u cce s s f u l
                                                                                                                                                                                                                Year 1                 Year 2                 Year 3                 Year 4                 Year 5                Total
™ Th e BID te rm will be a period o f f i ve year s f r om 1st            ™ Ther e i s no d i s ti n c ti o n to b e m a d e b e tw e e n o c c u p i e d
  Ap ril 2 021 until 31st March 202 6                                       or unoccup i e d h e r e d i ta m e n ts                                              Income (£)                                                                                +(1.25%)                                       +(1.5%)
                                                                                                                                                                  BID Levy                                    215,000                215,000                217,687                 217.687                220,864              1,086,238
™ Th e BID le vy will be applied to r at ed pr oper t i es i n t he       ™ The BI D l e v y w i l l n o t b e a ffe c te d b y th e s m a l l b u s i n e s s    Additional Income +                          50,000                 50,000                 50,625                  50,625                 51,384               252,634
  BID d istrict with a rateable value of £10, 000 or m or e                 r at e r el i ef s c h e m e                                                          Voluntary Contributions                         -                      -                      -                       -                      -                    -
                                                                                                                                                                  Total Income                                265,000                265,000                268,312                 268,312                272,248              1,338,872
™ Th e levy w ill be a fixed rate of 1% r at eabl e val ue as             ™ The BI D l e v y w i l l n o t b e i n c r e a s e d o th e r th a n a s              Expenditure (£)
  at 1 Ap ril 2 021 using the 2017 l i st f or al l el i gi bl e r at e     speci f i ed i n th e l e v y r u l e s                                               Security *                                  125,000                125,000                125,000                 125,000                125,000               625,000
  paye rs, rising to 1.25% in 2023 and 1. 5% i n 2025                                                                                                             Environment *                                50,000                 50,000                 50,000                  50,000                 50,000               250,000
                                                                          ™ The BI D l e v y r u l e s , a n d B ID a r e a c a n n o t b e a l te r e d          Marketing & Promotion                        40,000                 40,000                 40,000                  40,000                 40,000               200,000
™ Pro perties that come into the rat i ng l i st dur i ng t he BI D         wi t hout an a l te r a ti o n b a l l o t                                            Management & Admin **                        40,000                 40,000                 40,000                  40,000                 40,000               200,000
  t erm w ill b e subject to the BID l evy f r om t he eff ect i ve                                                                                               Contingency (5%)                             10,000                 10,000                 10,000                  10,000                 10,000                50,000
  date that the property is brought i nt o t he r at i ng l i st                                                                                                  Total Expenditure                           265,000                265,000                265,000                 265,000                265,000              1,325,000
  and the ra teable value effective at t hat t i m e                        Every penny of the levy collected will be used                                        Surplus                                         0                      0                  +3,312                  +3,312                 +7,248                +13,872
                                                                             to deliver the projects in this Business Plan.
™ Wh ere the rateable value for an i ndi vi dual                             This is in contrast to Uniform Business Rates                                       BUDGET NOTES:
  here ditament changes and resu l t s i n a l ower BI D l evy,
                                                                            (UBR) where Blackpool businesses have no say
  t hen this comes into effect only f r om t he st ar t of t he                                                                                                  B u d g e t f i g u r e s a r e i n d i c ative based on the anticipated levy                 industry benchmark of 20%, currently reflecting at 18.5% of
  f i n ancia l year in which the change i s m ade and no                        on how the money is actually spent.                                             i n c o m e u s i n g 2 0 1 7 R a t e able Values. Assumed 3% annual                          expenditure. We seek to leverage voluntary income, which will
                                                                                                                                                                 i n f l a t i o n a r y i n c r e a s e a n d 100% levy collection rate. Levy                 help enable more of our Members’ contributions to be allocated
  refu nds w ill be made for previous year s. Thi s i s known                                                                                                    i n c o m e m a y f l u c t u a t e i n r elation to occupancy and is subject to              to work programmes, which directly benefit business and the
  as th e closed year rule                                                                                                                                       t h e m a r k e t a t t h e t i m e o f the ratings assessment.                               local area in general.

                                                                                                                                                                 A l l o c a t i o n s r e f l e c t c u r r e nt priorities; these may change causing         *Includes salaries & costs to deliver safer/greener/cleaner
™ Th e levy w ill assume an annua l gr owt h r at e f or                                                                                                         v a r i a n c e s a n d r e - a l l o c a t i ons across the five-year term. Any              projects
  in flation o f 3% to be applied 1st Apr i l each year                                                                                                          m a t e r i a l v a r i a t i o n s o f t h e budget will be approved by the Board.
                                                                                                                                                                 C o n t i n g e n c y b a s e d u p o n 5% of BID Levy.                                       **Includes all professional fees.
™ Th ere w ill be no VAT charged on t he BI D l evy                                                                                                26
                                                                                                                                                                 O u r m a n a g e m e n t a n d o v erhead will be maintained beneath the                     + Includes Shopwatch & Pubwatch memberships & promotions
FURTHER INFORMATION
™ The Local Government Act 2003 enables the Local
   A u t h o r i t y t o i s s u e a b i l l f o r a B I D L e v y. T h e L o c a l             “ B Y S U P P O R T I N G T H E B I D , W E A R E J O I N T LY
                                                                                                I N V E S T I N G I N O U R LO C A L A R E A S O T H AT
   Authority shall collect the BID levy and hold such sums in
   the BID Revenue Account                                                                      E V E RYO N E C A N E N J OY A S A F E , C L E A N A N D
                                                                                                AT T R A C T I V E T O W N C E N T R E F O R Y E A R S T O
™ The levy will be charged according to chargeable day
   procedures. It will be based on the ratings list taken on
                                                                                                COME    ”
   1st April 2021 capture point for each hereditaments in the
   BID. The data capture point is referred to in the Operating                                  Joanne Duff -
   Agreement with Blackpool Council which any potential levy                                    Manager Marks & Spencer
   payer may request

™ Businesses may become liable to pay the levy where they
   w e r e n o t p r e v i o u s l y, f o r e x a m p l e w h e r e a h e r e d i t a m e n t
   in the BID area that was absent from the ratings list is
   subsequently added. In such cases, the rate payer for that
   hereditament will become liable for the levy on the same
   date as the Business Rates bills are issued by Blackpool
   Council. New hereditaments will not be retrospectively
   charged for previous BID years

™ If a business leaves the BID area in the BID period, they
   will be removed from the list at the next billing run

™ The non-payment of the BID levy will be pursued via all
   available mechanisms

™ There will be no discounts applied and no other
   adjustments of the BID levy

For further information please visit www.blackpoolbid.org
                                                                                                                                                             28   29
GOVERNANCE
                                                                                                                                                                                                                                         Observers can be appointed by the Board subject to
ORGANISATIONAL MODEL                                                                           ORGANISATION STRUCTURE                                                                    CURRENT BOARD MEMBERS                           r a t i f i c a t i o n b y B I D me mb e r s a t a n n u a l me e t i n g s o f t h e
The Blackpool BID provides an effective organisational                                         A vol unt ar y B o a r d o f D i r e c to r s w i l l l e a d a n d g u i d e             DEBBS LANCELLOT                   HOUNDSHILL    c o m p a n y. K e y g r o u p s m a y i n c l u d e p u b l i c a u t h o r i t i e s a n d
m o d e l w h i c h b r i n g s t o g e t h e r t h e b u s i n e s s c o m m u n i t y,       t he wor k of t h e B l a c k p o o l B ID w h i c h i s c h o s e n fr o m                                                               the police.
both occupiers and owners, and public authorities, to                                          t he busi nesse s w h i c h fo r m th e c o n s ti tu e n c y o f th e
                                                                                               or gani sat i on. T h e B o a r d w i l l h a v e th e a p p r o p r i a te               JOHN BARNETT MBE          INDEPENDENT MEMBER    The Blackpool BID will seek to embrace the business
w o r k t o g e t h e r f o r t h e b e n e f i t o f B l a c k p o o l To w n C e n t r e .
                                                                                               bal ance of sk i l l s , e x p e r i e n c e , i n d e p e n d e n c e a n d                                                              a n d w i d e r c o m m u n i t y w i t h a p r o g r a mme o f w o r k w h i c h
                                                                                               knowl edge t o e n a b l e th e m to d i s c h a r g e th e i r r e s p e c ti v e                                                        me e t i t s s t a t e d a i m s a n d o b j e c t i v e s . To h e l p g u i d e t h e
The Blackpool BID is a company limited by guarantee.                                                                                                                                     JULIA BLACKETT                     SAINSBURYS
                                                                                               dut i es and r e s p o n s i b i l i ti e s e ffe c ti v e l y. It w i l l a l s o                                                        BID in this pursuit Board sub-groups may be set up to
The company is the legal entity that will run the                                              seek di ver si t y a n d e n s u r e a r e p r e s e n ta ti v e m i x o f i ts                                                           encourage participation and help to add value to the
activities of the BID following its renewal. The BID will                                      m em ber shi p.                                                                           KATE SHANE                            MERLIN    decision making of the BID. Areas of focus may include
have two categories of membership:                                                                                                                                                                                                       F i n a n c e & G o v e r n a n c e , S t r e e t O p e r a t i o n s a n d Ma r k e t i n g .
                                                                                               The Boar d wi l l m e e t q u a r te r l y a n d d r i v e th e s e t a i m s
™ BID levy payers - commercial occupiers liable to                                             and obj ect i ve s o f th e B ID , a s w e l l a s m a i n ta i n i n g g o o d           MARTIN HEYWOOD                           VIVA
                                                                                                                                                                                                                                         BLACKPOOL COUNCIL
  pay the Blackpool BID levy                                                                   gover nance, o v e r s e e i n g th e b u d g e t a n d m o n i to r i n g
                                                                                               per f or m ance. T h e B o a r d w i l l c o n s i s t o f b e tw e e n 1 2 - 1 6         MATTHEW HUGHES           BONNY STREET MARKET    A key relationship will exist between the BID and the
™ Vo l u n t a r y m e m b e r s – b u s i n e s s e s a n d                                   non- Execut i ve D i r e c to r s i n c l u d i n g th e C h a i r. D i r e c to r s
                                                                                                                                                                                                                                         local council. Blackpool Council is the main determining
                                                                                               wi l l be appoi n te d b y th e B o a r d s u b j e c t to r a ti fi c a ti o n b y
  organisations that are not BID levy payers                                                                                                                                                                                             authority in respect of the streets and properties in the
                                                                                               t he BI D M emb e r s a t a n n u a l m e e ti n g s o f th e c o m p a n y.              MICHAEL WILLIAMS              WINTER GARDENS
  approved by the BID Board                                                                                                                                                                                                              area of the BID. Two important legal agreements will exist
                                                                                               Fur t her det ai l s a v a i l a b l e i n th e C o m p a n y A r ti c l e s o f                                                          between the BID and the council:
The nomination of voluntary members will be supported                                          Associ at i on                                                                            MIKE SIMMONS       INDEPENDENT BUSINESS OWNER
by either an annual financial contribution (cash or in-                                                                                                                                                                                  ™ An Operating Agreement which outlines how the BID
                                                                                                                                                                                                                                           levy monies are collected, administered and passed
kind) or their strategic importance to the delivery of the                                     BL ACKPOOL B I D TEAM                                                                     NICK GERRARD               BLACKPOOL COUNCIL
Blackpool BID’s business objectives. Key groups may                                                                                                                                                                                        over to the BID
include smaller businesses that fall below the threshold                                       The del i ver y o f th e B ID ’s b u s i n e s s p l a n w i l l b e l e d b y a
of rateable value, businesses outside                                                          M anagi ng Di r e c to r a n d th e i r te a m , a c c o u n ta b l e to th e             PHILIP HOUGH                          SUBWAY    ™ A Baseline Agreement which specifies the level of
                                                                                                                                                                                                                                           council led service provision in the area, ensuring that
of the BID’s geographic boundary and                                                           Chai r m an and B o a r d . T h e r o l e w i l l w o r k w i th th e B o a r d
                                                                                                                                                                                                                                           any services the BID provides are additional
property owners.                                                                               and sub- gr ou p m e m b e r s , p a r tn e r s a n d s p e c i a l i s t s e r v i c e   PHILIP WELSH               BLACKPOOL COUNCIL
                                                                                               pr ovi der s t o e n s u r e th e e ffe c ti v e i m p l e m e n t a t i o n o f t h e
                                                                                                                                                                                                                                         To view the Operating Agreement and Baseline Agreement go to
                                                                                               agreed annual action plan.
                                                                                                                                                                                         ROBERT WYNNE       INDEPENDENT BUSINESS OWNER   www.blackpoolbid.org
GOVERNANCE                                                                                   A STRATEGIC APPROACH FOR BLACKPOOL
VOLUNTARY MEMBERS                                                                            As part of the BID development strategy for wider                                                  T h e C h a i r m a n a n d o n e o t h e r D i r e c t o r o f t h e To w n C e n t r e
                                                                                             Blackpool, a two BID model has been proposed for                                                   BID Board will sit on the Strategic Board together with
Businesses of all sizes and location are important                                           i m p l e m e n t a t i o n d u r i n g 2 0 2 1 w h e r e b y t h e To w n C e n t r e             r e p r e s e n t a t i o n f r o m t h e To u r i s m B I D , B l a c k p o o l C o u n c i l ,
                                                                                             B I D w i l l b e j o i n e d b y a To u r i s m B I D ( T B I D ) f o c u s i n g                 B u s i n e s s i n t h e C o m m u n i t y, L a n c a s h i r e L o c a l E n t e r p r i s e
to the Blackpool BID. The BID will maintain a                                                o n t h e l e i s u r e s e c t o r. T h e e s t a b l i s h m e n t o f t h e T B I D i s         P a r t n e r s h i p , B l a c k p o o l Tr a n s p o r t a n d M a r k e t i n g
voluntary membership scheme for businesses falling                                           planned for 1 July 2021.                                                                           Lancashire.
beneath the BID levy threshold or outside of the
B I D ’ s g e o g r a p h i c a l a r e a . I n p a r t i c u l a r, t h i s w i l l         On the assumption that both BIDs are successful a two-                                             T h e To u r i s m B I D w i l l s e e k a s u c c e s s f u l b a l l o t o f
provide smaller businesses the opportunity to engage                                         tier governance structure is proposed which will take the                                          businesses in June 2021.
with, and benefit from, the BID, while not being                                             form of one single company covering both BIDs, rather
c o m p e l l e d t o c o n t r i b u t e a m a n d a t o r y l e v y. B y e n a b l i n g   than having a separate company for each BID. This will
                                                                                             be led by a Strategic Board (Company Board) which will
businesses with a rateable value of less than £10,000                                        drive the longer-term ambitions of Blackpool for both
to provide a voluntary levy the BID will be able to                                          its leisure and retail sectors. It will have the primary
enhance the level of the annual budget.                                                      responsibility of setting the strategic agenda, providing
                                                                                             leadership and leveraging investment, in support of
PROPERTY OWNERS                                                                              d e v e l o p i n g f u r t h e r t h e B l a c k p o o l v i s i t o r e c o n o m y, w h i l e
                                                                                             the two individual BIDs will focus on tactical delivery
                                                                                             and the fulfilment of objectives set out in their specific
Property owners in the area will be encouraged to join
                                                                                             business plans.
the BID on a voluntary basis and help inform the more
longer-term objectives of the organisation. As set out                                       This model will provide clarity of leadership, sector
in the membership criteria, membership will be on the                                        f o c u s a n d c o s t e ff i c i e n c y. T h e o p e r a t i n g c o s t s o f b o t h
basis of a financial contribution towards the overall                                        BIDs being reduced by adopting a single management
management of the BID or towards specific projects                                           structure and general overhead.
the BID seeks to advance.                                                                                                          STRATEGIC
                                                                                                                                     BOARD
                                                                                                                                 (Company Board)

        IT’S YOUR VOTE
         PLEASE USE IT
                                                                                               TOWN CENTRE                                                         TOURISM
                                                                                                     BID                                                              BID
                                                                                              (Management Board)                                               (Management Board)
                                                                                                                                                                                                                                                                                   33
THE BID BALLOT
USING YOUR VOTE

Al l qual i fy i ng non- dom e s t i c ra t e p a y i n g b u s i n e s s e s w i t h i n
the pr opos ed BID ar ea w i l l b e e l i g i b l e t o v o t e o n t h i s
pr opos al . Bl ac k pool To w n C e n t re B I D L t d i s t h e p ro p o s e r
and w i l l m anage the BI D i f s u c c e s s f u l .

™ Your bal l ot paper s w i l l b e p o s t e d n o l a t e r t h a n t h e 1 8 t h
  F ebr uar y 2021

™ You w i l l need to c as t a n d re t u rn y o u r p o s t a l v o t e b y                  A MAJORITY
                                                                                               ‘ N O ’ VOT E
  5pm on 19th M ar c h 2 0 2 1

™ T he r es ul t of the ball o t w i l l b e a n n o u n c e d s h o rt l y a f t e r

Each in dividual heredi t ament has o nly o ne vote
regardless of its size. The Ballot wi ll have to meet                                            W I L L S TO P
two tests:                                                                                      ALL EXISTING
™ A s i m pl e m aj or i ty ( ab o v e 5 0 % ) o f t h o s e v o t i n g mu s t
  v ote i n fav our
                                                                                            BID ACTIVITIES FROM
™ T hos e v oti ng i n fav o u r mu s t re p re s e n t a ma j o ri t y o f t h e
  aggr egate r ateabl e v a l u e o f t h e h e re d i t a me n t s v o t i n g
                                                                                            31ST MARCH 2021
Gi v en a m aj or i ty v ote b o t h b y n u mb e r a n d ra t e a b l e v a l u e
of thos e v oti ng, the BID w i l l c o mme n c e o n t h e 1 s t A p ri l
2021, for a fi v e y ear pe ri o d . O n c e t h e v o t e i s s u c c e s s f u l ,
the l ev y bec om es m and a t o ry o n a l l d e f i n e d ra t e p a y e rs
and i s a s tatutor y debt. Th e ru l e s f o r a d mi n i s t e ri n g t h e
bal l ot c an be found i n t h e B u s i n e s s I mp ro v e me n t D i s t ri c t s
( Engl and) R egul ati ons 2 0 0 4 .
                                                                                                               35
CONTACT DETAILS

                                                                      Blackpool Town Centre

                                                                      @BlackpoolBID

                                                                      info@blackpoolbid.org

                                                                      01253 476204

                                                                      www.blackpoolbid.org

                                                                      Empress Buildings
                                                                      97 Church Street
                                                                      Blackpool FY1 1HU

                                             Photo Credits:
Phil Salisbury Photography, Mark Rangeley Photography, Sirge Smart Mankind Designerwear, Visit Blackpool
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