BID Business letin News Bul - Totally Stockport
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January
2020
BID B u s i n e s s
News B u l l e t i n
Many towns and city centres Thanks to its £1 billion plan of
throughout the UK have suffered in investment, Stockport is continuing to
attract investors who can clearly see
the wake of a new digital era where
its 2020 vision and is already leaping
High Streets have succumbed to ahead with its regeneration plans
the Internet of Things. But while to create new urban communities
Stockport town centre hasn’t and a vibrant hub for everyone.
entirely escaped from the demise of Since April 2017, Stockport’s Business
some High Street brands, Stockport Improvement District (BID) and the
is focussed on building a town team at Totally Stockport have been
centre that is fit for the future needs working hard to support the businesses
of its residents, businesses and and shops already here by addressing
common issues – security, the overall
visitors and continues to attract
experience and to attract even more
people to live, to work and to visit. people into the town centre by creating
not just great events, but giant events.
TotallyStockport @TotallySK /TotallyStockport www.totallystockport.co.uk
Stockport is attracting new visitors
At Redrock, family dining, drinking, leisure and entertainment
is thriving: The Light cinema has already added two
new screens and is still the group’s best performing
site in the UK; the evening economy is continuing
to expand and has recently resulted in Stockport
being awarded Purple Flag status – see page 7.
Stockport Market Place is buzzing! Home now to
a fantastic, growing range of bars and restaurants,
more new announcements are due soon!
Let’s take a look back at 2019
Proud to support
community events
Totally Stockport continues to support
organisers across a variety of events who
are also working to showcase all that our
great town centre has to offer including
the ever popular monthly Foodie Friday;
the annual Classic Car Show held in
the Market Place; Stockport Beer Week;
Stockport Pride; Emergency Services Day.
This year Totally Stockport were pleased
to support Mercury Climbing’s inaugural
event – 8 days of music, movies and
comedy in the heart of Stockport.
And last September Totally Stockport
added the Frog Dash to the annual
10K and Family Fun Run organised by
Life Leisure, an event that attracts vast
numbers each year.
Totally Stockport – delivering more in Stockport in 2019
Totally Stockport’s free Wi-Fi across the town centre continues to improve the
visitor experience for over 18,000 current registered users but perhaps more
importantly provides valuable, anonymous data enabling us to record the number
of visitors – new and returning; where they went and how long they stayed.
When we put on an event we now know how many people came
– either for the first time or returning, how long they stayed
and where they went. We can now measure success!
In 2019, three main
events took place:
• Stockport’s Giant Leap Frog Art Trail
• 3 day Food and Drink Festival
• Christmas 2019
Stockport’s Giant
Leap Frog Art Trail
The main project in 2019 was Stockport’s
Giant Leap Frog Art Trail – the biggest
event Stockport has ever seen and
driving unprecedented footfall across the
town centre with huge numbers visiting
throughout the summer months.
In case you missed them, 19 fabulous,
colourful giant frogs hopped onto their
lily pads creating Stockport’s first ever
giant art trail which ran from June 29th
to September 28th.
Stockport’s Giant Leap
Frog Art Trail – changing
perceptions!
A fantastic, engaging,
interactive event involving
local businesses, residents,
employees, visitors and
community groups –
absolutely anyone and
everyone – with immense
social and economic impact
- while showing off all the
great changes that are
taking place in Stockport.
The Stats
Impact on footfall in Stockport town Centre
Overall Area
337,000
400,000
350,000
Easter holiday Launch Food & Drink Fest
300,000
250,000
200,000
150,000
100,000
50,000
0
15 - 21 Apr
22 - 28 Apr
29 Apr - 5 May
6 - 12 May
13 - 19 May
20 - 26 May
27 May - 2 June
3 - 9 June
10 - 16 June
17 - 23 June
24 - 31 June
1 - 7 July
8 - 14 July
15 - 21 July
22 - 28 July
29 Jul- 4 Aug
5 - 11 Aug
12 - 18 Aug
19 - 25 Aug
26 Aug - 1 Sept
2 - 8 Sept
9 - 15 Sept
16 - 22 Sept
23 - 29 Sept
30 Sept - 6 Oct
7 - 13 Oct
14 - 20 Oct
21 - 27 Oct
28 Oct - 3 Nov
4 - 10 Nov
April 249,000 to peak of
337,000 in August = an increase of over
35%
228,000 271,000
Average weekly footfall from Average weekly footfall from 30th September
15th April to 29th June – pre launch to 10th November – post launch
Average weekly increase of
18.5% / 43,000 – demonstrates change of perceptions
in new and returning visitors
Stockport’s Giant Leap – Project KPIs
Downloads of trail information / maps
75,000 31,658
maps were printed map views / downloads Economic Impact of Stockport’s
and used from website Giant Leap Frog Art Trail
18.5% / 43,000
£
Visitor uploads to the website
£
3,500 699 Average weekly footfall increase
Competition entries votes for
Strawberry Fields £1,290,000*
Expenditure of £35 per head
Social media activity and engagement
£2,365,000**
1,437 2,531 Average spend per shopping visit £55
Facebook activity in April Facebook during
£2,881,000***
the trail
£
37,500 Average spend per shopping visit £67
Auction event posts –
reach in last 28 days
£31,000
At the end of the Giant Leap Frog Art
Trail, the frogs were auctioned raising
a staggering £31,000 for Stepping Hill
Hospital’s Children’s Tree House ward
* Source: ekosgen – economic advisors to SMBC on Future High Street Fund – evidence around linked trip e.g. frogs plus …
** https://repository.lboro.ac.uk/articles/The_customer_experience_of_town_centres/9494594
*** https://www.propertyweek.com/features/retail-trends-the-high-street-paradox/5099729.article
3-day Food & Drink Festival tasty
T O TA L LY S T O C K P O R T 6th – 8th September 2019
Food &
Celebrating all things delicious in Stockport
Visitors were treated to three days Celebrity chef Simon Rimmer entertained
Drink
of tasty treats and tempting delights with his cookery demonstrations while
from over 70 traders, from jams to Mr Bloom and his band was a big hit
jerks, burgers to bagels, chipolatas to with the younger visitors on Sunday.
Festival
chorizo – something for all the family Stockport’s Food & drink Festival was
and a foodie delight across the town organised in partnership with Totally
centre, in Merseyway and Market Place. Stockport, Stockport Markets, Stockport
Council and Merseyway Shopping Centre.
mmmm...
Christmas 2019
A packed calendar of free events
ensured that Stockport’s Christmas
festivities attracted families of all
ages. Totally Stockport’s Ice
Sculpture Trail and the Polar
Express land train was a big hit.
STOP HERE
POLAR EXPRESS
TRAIN
RIDE
Stockport receives
Purple Flag accreditation
The work of the team from Stockport’s Business
Improvement District – Totally Stockport – has been
acknowledged in the assessors’ report that resulted in
Stockport town centre being awarded Purple Flag status.
Working in partnership with Stockport Council, Stockport
is only the second town in Greater Manchester
to receive the coveted award. Totally Stockport’s
contribution has resulted in Stockport town centre
offering a safer and more secure environment
for visitors and businesses who are enjoying an
ever evolving evening / night-time economy.
Towns and cities awarded the Purple Flag are
recognised for their vibrant and diverse mix of dining,
entertainment and culture while promoting the safety
and wellbeing of visitors and local residents.
Totally Stockport’s Chairman Mike Lamont
and Councillor David Mellor collected the
award at a ceremony later in 2019.
Looking ahead in 2020
Town centre security remains an
important item on Totally Stockport’s Business Watch meetings in the
2020 agenda. first quarter of 2020 will be held
The Storenet / Nightnet radio system on:
is 50% part-funded by Totally Stockport • 28th January
to ensure that reports of incidents are
• 25th February
instantly relayed between the businesses
and any perpetrators dealt with swiftly. • 31st March
The Business Watch monthly meetings
*
Email reminders will be sent
have proved popular among BID levy- to BID levy paying members
paying members. Held on the last confirming venue.
Tuesday of each month, Business Watch
provides an opportunity for knowledge
sharing and an effective aid in combating Information is also shared among
petty crime. stakeholders and agencies via the DISC
system, a secure, online crime reduction
partnership administrative system
introduced by Totally Stockport and
based on an App used as a hub to share
intelligence on banned individuals, crime
trends and identification-sought images.
Also in 2020...
4 th-6 th
September
Stockport film competition Stockport Food & Drink Festival 2020
Stockport’s architecture lends itself to both period and The 3 day festival will take place on Friday 4th, Saturday
modern drama recently featuring in Peaky Blinders, 5th and Sunday 6th September and will be produced as
Scarborough, Lowry and Netflix productions. It is also home a partnership event between Totally Stockport, Stockport
to a strong creative sector, providing an ideal opportunity Markets, Stockport Council and Merseyway Shopping Centre.
for Totally Stockport to support such talent while producing
short films to promote Stockport’s unique personality.
Open to all ages and a pre-cursor to a larger event
in the future, budding film makers will be invited
to submit a short film across multi genres with a
visual-nod to Stockport. The awards ceremony will
take place on May 20th at The Light cinema.
More information will be available shortly on
www.totallystockport.co.uk
To find out more about how Totally Stockport is working for you and to find out how you can get involved,
please email info@totallystockport.co.uk or call the office on 0161 537 9382
Paul Taylor, Totally Stockport BID Manager
TotallyStockport @TotallySK /TotallyStockport
www.totallystockport.co.uk
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