Become a gcsc partner - THE GREAT CANADIAN SALES COMPETITION (GCSC) 2020
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Become a
gcsc partner
THE GREAT CANADIAN SALES
COMPETITION (GCSC) 2020
www.GreatCanadianS
1 alesCompetition.com
Our Mission
Canada’s biggest student contest, The Great Canadian Sales Competition (GCSC), offers
business-to-business sales organizations a unique opportunity to connect their employment
brand with students and make critical sales hires. Over the last 5 years, the GCSC has introduced
and educated more than 11,000+ post-secondary students on sales as a potential career path
and a critical business skill. The demand for sales talent is higher than ever before and there is
a shortage of supply within the market. In fact, 80% of Canadian companies struggle to find
and hire talented sales candidates. That is why our mission is to provide you with access to
unparalelled top sales rookies in Canada before they start their career.
Air Canada awards Cisco Coach & Finalist Regional Event at
at Final Round at the Final Round Shopify Waterloo
“Not only did this competition make me more passionate about sales and
the opportunities out there, but the GCSC Regional Events made the real
difference for me...”
- Liz Avrutov, 2019 GCSC Semi-Finalist
e r
By Partn
“Competing in the GCSC was the highlight of my undergrad. It gave me a
platform to hone my sales skills and launch my career in B2B Sales...”
- Carter Grant, 2017 GCSC Winner
e r
By Partn
“Without the GCSC, I would have never stumbled upon TouchBistro which
has been an amazing experience that has truly helped me grow...”
- Stanley Sik, GCSC Ambassador Lead, Ryerson University
2
e r
By Partn
GCSC 2019 Recap
2019 Regional Events featuring Semi-Finalists
WeWork Shopify Manulife WeWork WeWork
Toronto Waterloo Toronto Vancouver Toronto
55 attendees 63 attendees 43 attendees 53 attendees 45 attendees
We had 5 well-attended Regional Events giving our sponsors the opportunity to connect with the
shortlisted semi-finalists. A few students even landed jobs.
Participation rate is growing 1,892% increase in # of
year-over-year participants in 5 years!
Our sponsors’ brands were showcased across 4,206
80+ campuses in what was our biggest year yet!
During the competition, they get access to thou- 3,550
sands of student videos & contact info included 2,187
in our ever-growing top sales rookie database, 1,550
allowing them to recruit for important entry-lev-
el sales roles and even post their open positions 215
right on the GCSC website.
2014 2015 2016 2017 2018
Final Round featuring the top
rookie sales talent
23 companies had their brand represented in the
Semi-Final & Final Round with each Finalist representing one
of our partners. Our Finalist from BC, Martina Carstairs, won 1st
place representing Finning.
This year, we introduced a People’s Choice Award,
allowing those who watched the Final Round on our live stream
3 vote for their favourite Finalist. Kiana
to
Pomponio, representing Air Canada, took home this new award.
GCSC in the media
The Great Canadian Sales Competition has earned millions of impressions and had hundreds of media
opportunities including these outlets below.
GCSC on Global GCSC on
News 2018 CBC News
4
GCSC on Global GCSC in the GCSC on CTV
News 2015 Toronto Sun Morning Live
campus Partners
The GCSC is exposed to students via 3 primary channels across 80+ campuses. It has been integrated
into curriculum, promoted by student clubs and organizations, and is represented by brand
influencers that we hire to encourage participation in the GCSC at every school. These channels
represent over 1,000 branding touchpoints throughout the entire year.
Acadia University King’s University College Thompson Rivers University
Algonquin College Kwantlen Polytechnic University Trent University
BCIT Lakehead University University of Alberta
Bishop’s University Langara College University of British Columbia
Brescia University College Laurentian University UBC - Okanagan
Brock University MacEwan University University of Calgary
Camosun College McGill University University of Guelph
Capilano University McMaster University University of Guelph-Humber
Carelton University Memorial University University of Lethbridge
Cégep Limoilou Mohawk College University of Manitoba
Centennial College Mount Allison University University of New Brunswick
College of the Rockies Mount Royal University UNBC
Concordia University NAIT University of Ottawa
Conestoga College Niagara College University of Regina
Dalhousie University Queen’s University University of Saskatchewan
Douglas College Richard Robson Fashion University of Toronto
Durham College Rotman School of Management UofT - Mississauga
Fleming College Ryerson University UofT - Scarborough
George Brown College Saint Mary’s University University of Victoria
Georgian College SAIT University of Waterloo
Holland College Seneca College University of Western Ontario
Humber College - Lakeshore Sheridan College University of Windsor
Humber College - North Schulich School of Business UOIT
Huron University College St. Clair College Wilfrid Laurier - Brantford
Ivey School of Business St. Francis Xavier University Wilfrid Laurier University
John Abbott College St. Lawrence College York University
5
GCSC 2020 Timeline
Students are asked to be brave
The first rule in sales is grit. So
in round 1, Students brave the
ROUND 1 camera and pitch a 30-90 second
Sept - Dec 2019 video on anything that they
are passionate about.
Students become familiar
with our B2B partners
Top 25% are invited the Semi-
SEMI-FINAL ROUND Final round and pitch a 1-2
minute video as if they are a
Jan - Mar 2020 sales rep for the sponsor they
are representing.
Students learn how to
manage a sales meeting
Each sponsor selects one student
to represent their company in the
FINAL ROUND final round where they manage a
10 minute sales meeting in
April 2020 front of a panel of judges.
1st Place Winner announced
and networking opportunity
for sponsors and students
Our judges review the top 5 sales
meetings and determine the
winner who is announced at the
WINNERS GALA gala, followed by a celebration
April 2020 with sponsors, schools and media
guests.
6
BE IN GREAT COMPANY
OUR GCSC 2019 SPONSORS
Great Canadian Sales Competition sponsors represent hundreds of billions of dollars in revenue and
employ over a million people globally.
They sell everything from software we love, food and beverages we consume, plastics we use,
e-commerce solutions that make shopping easy, planes we travel in, energy we rely on, insurance
we need, recycling services for our planet, and everything in between. Most importantly, they are
committed to educating students about a career in business-to-business sales and most offer
amazing employment opportunities for new grads!
We are always looking for companies within a new sector that will provide more education, tell
their story, and inspire thousands of students.
Customize your package
Step 1
Baseline sponsorship at $10,000
Included in the entry package:
• Nationwide branding throughout our events, publications, and social media
• Recognition as an employer of choice throughout the competition
• Access to recruitment events
Step 2
Choose your add-ons at $5,000 per item
• Recruitment partner: Access to the 2020 GCSC participant database which includes thou-
sands of students’ contact details and video pitch. Ability to post your jobs on our database,
allowing students to apply to them directly.
• Featured case study: A select group of the semi-finalists will submit a video as if they are a
sales rep for your company. You will choose the top performer and this person will represent
your company at the Final Round of the competition.
• Elite event partner: First right of refusal for speaking engagements and/or regional event
hosting. Sit on a panel or roundtable session at one of the regional events, and/or host an
event if you are in a convenient location to students!
• Exclusivity: Want to stand out amongst your competition? Give us a list of your top 5
competitors and the GCSC will refrain from partnering with them. This is offered on a first
come, first serve basis and cannot be applied to confirmed GCSC 2020 partners.
Step 3
Confirm your purchase
• 8 Sonya Meloff, Co-Founder and
Confirm your spot with your main point of contact, either
Director of Partner Relations, at sonya@salestalentagency.com or Sheila Cassidy, Competition
Director, at sheila.cassidy@salestalentagency.com.
Join our
partnership
team today!
ENGAGE WITH US
@greatsalescomp #greatsalescomp
www.GreatCanadianSalesCompetition.com
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