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Bringing Channel Together REACH SOUTH INDIA TECHNOLOGY NEWS MAGAZINE Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala Vol-15 Issue-08, Krishna, March - 2021, Pages-16, `40/- BECAUSE IT’S NOT JUST VIDEO. IT’S INSIGHT. Surveillance solutions from edge to core Authorised Partners : Telangana : PL Computers, : 9246352400 | Andhra Pradesh : PL Computers, : 9871987066 • Emerald, : 7702191204 • Krishna Computer Peripherals, : 9246476588 • Shweta Computer Park, : 9848127866 • Vishal Electronics, : 9494417648 | Bengaluru : Gadget IT Solutions, : 080-41249119 / 08 • Lead Tech IT World, : 9341216331 • Mach Computers, : 9845183575 | Chennai : ICom Systems Pvt. Ltd., : 9840753857 • Hi-Focus Electronics India Pvt. Ltd., : 9500087331 • Supreme Computers India Pvt. Ltd., : 9840083388 • Pelikan Office Automation P. Ltd., : 09840095577 • Vajawat Computers, : 8610378019 • Metro Enterprises, : 9841316448 | Coimbatore : Navkar Infotech Private Ltd., : 9894717316 | Kerala : A.J. Distributors, : 9496281396 • Digital World, : 9847017020 • Forerun Computers, : 9544800281 Yobel Systems, : 9142444405
India Wearables Market Sees Triple-digit Growth in 2020 The India wearables market posted a remarkable and design also made them the trendsetter,” says 139.3% YoY growth with 2.6-million- unit ship- 144.3% year-over-year (YoY) growth in 2020, exit- Anisha Dumbre, Market Analyst, IDC India. She fur- ments in 2020. Noise led the watch category with ing 2020 with 36.4 million unit shipments, accord- ther adds, “TWS category saw the much-needed a 24.5% share in 2020 followed by Realme with a ing to the recent data from the International Data price corrections with several vendors launching 15.7% share in the year. Smartwatches, which can Corporation’s Worldwide Quarterly Wearable devices at more affordable price points leading to run third-party applications on the device itself, Device Tracker. India was the only country in the the drop in the average selling price of TWS to $45 accounted for a 24.5% share in the watch category, top 20 to see tri- in 2020 from $110 in 2019.” and Apple continues to lead the smartwatch cate- ple-digit growth 4Q20 (Oct-Dec 2020) recorded the biggest quar- gory with a 51.0% share in 2020. in wearables in ter for wearables in India, maintaining triple-digit The Earwear category accounted for 83.6% of the 2020 and con- growth. Overall, vendors shipped 15.2 million overall wearable market share to hit 30.4 million tinues to be units in 4Q20, growing 198.2% YoY. This was the unit shipments in 2020. BoAt emerged as the big- the third-larg- first quarter when shipments of watches crossed gest player in the category, accounting for one- est wearables the one million mark as vendors shipped 1.3 mil- third of the category shipments. Samsung with its market globally. lion units during the quarter. Noise’s Colorfit pro- portfolio including JBL, Harman Kardon, Infinity This growth was 2, Realme watch, Apple’s watch series 6, and new finished second with a 14.5% share in 2020. BoAt majorly driven launches from Amazfit provided this strong growth also led the TWS segment with a 24.6% share, fol- by the increasing acceptance of earwear devices for watches in 4Q20. lowed by Realme with a 13.5% share in 2020. and upgrades to watches from wrist bands, both Product Category Highlights: 2020 Commenting on the outlook of the Indian wear- recording their highest annual shipments in 2020. Wristbands declined by 34.3% YoY in 2020 since ables market, Jaipal Singh, Associate Research Earwear device shipments grew more than three- peaking in 2019 as the year ended with 3.3-mil- Manager, Client Devices, IDC India said, “2020 fold in 2020 compared to the previous year, mainly lion-unit shipments. After the introduction of wrist was a year of transition in the audio segment driven by the affordable launches, and expanding bands into the Indian market, 2020 has been the from wired to wireless devices. In 2021, this cat- use cases beyond entertainment like virtual meet- first year when the category reported a decline. egory will further migrate to more sophisticated ings and e-learning requirements. Truly Wireless The increasing popularity of watches at similar devices with enhanced audio experience being Stereo (TWS) devices were the top gainer seeing a price points to that of wristbands is the main fac- the central theme for all vendors,”. He further tenfold increase with shipments totaling 11.3 mil- tor of the decline of wristbands. With 46.7% of the notes,” The high cost associated with wearable lion units in 2020. share, Xiaomi continued to lead the category in watches is not much of a challenge anymore. “Hearables became one of the most sought-after 2020. Realme, which entered the segment in 2020 Also, the watch form factor is now seen as more electronic categories in 2020. The newer version finished second with a 12.3% category share. appealing to the consumers, and vendors will of hearables are much better in managing the Watches grew significantly as demand for wrist leverage this shift by further expanding their increased audio usages and improved aesthetic bands declined during the year. Watches saw a watches portfolio in coming quarters”. India Wearables market, Product Categories, Market Share, Year-over-Year Growth 2020 (Shipments are in thousands of units) Year-over-Year Product Category 2020 Shipments 2020 Market Share 2019 Shipments 2019 Market Share unit change (2020 vs 2019) 1. Earwear 30,405 83.6% 8,484 57.0% 258.4% 2. Wrist Band 3,343 9.2% 5,086 34.1% -34.3% 3. Watch 2,640 7.3% 1,103 7.4% 139.3% 4. Other 0 0.0% 223 1.5% -89.8% Total 36,388 100% 14,896 100% 144.3% Source: IDC Worldwide Quarterly Wearable Device Tracker, March 2021 India Wearables market, Product Categories, Market Share, Year-over-Year Growth 4Q20 (Shipments are in thousands of units) Year-over-Year 4Q20 Market 4Q19 Market Product Category 4Q20 Shipments 4Q19 Shipments unit change (4Q20 Share Share vs 4Q19) 1. Earwear 12,977 85.4% 3,234 63.5% 301.3% 2. Wrist Band 882 5.8% 1,445 28.4% -39.0% 3. Watch 1,333 8.8% 350 6.9% 280.7% 4. Other 0 0.0% 65 1.3% 0.0% Total 15,192 100% 5,094 100% 198.2% Source: IDC Worldwide Quarterly Wearable Device Tracker, March 2021 CELL IT, VOL-15, ISSUE - 08 2 KRISHNA, March -2021
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FORM IV EDITORIAL Statement about ownership and other particulars about newspaper CELL IT to be published in the first issue every year after the last day of February. EDITOR: Dinesh Shyam Sukha 1. Place of publication : VIJAYAWADA CO-ORDINATOR : Siddhi PRODUCTION & OPERATION: Ramayya 2. Periodicity of its publication : Monthly POSTAGE & PACKING: L.N.Rao 3. Printer’s Name : DINESH SHYAM SUKHA ADVERTISING SALES: V.K.Gupta Nationality : INDIAN DESIGN : Dikshit Address : 54-20/3-11, PLOT NO.3, GURUNANAK CREATIVE DESIGNER: MKVS COLONY, VIJAYAWADA-520008 ACCOUNTS: Murthy 4. Publisher’s Name : DINESH SHYAM SUKHA Nationality : INDIAN MAGAZINE CUSTOMER SERVICE:info@cellit.co.in Address : 54-20/3-11, PLOT NO.3, Ads: press@cellit.co.in GURUNANAK COLONY, VIJAYAWADA-520008 contact@cellit.co.in, 9246402144 5. Editor’s Name : DINESH SHYAM SUKHA NOTE: Nationality : INDIAN All products, brands, service names Address : 54-20/3-11, PLOT NO.3, GURUNANAK COLONY, VIJAYAWADA-520008 mentioned may be trademarks of their 6. Names and addresses of individuals : DINESH SHYAM SUKHA respective owners who own the newspaper and partners or shareholders holding More than one per cent of the total capital. I, DINESH SHYAM SUKHA. hereby declare that the particulars given above are true to the best of my knowledge and belief. Sd/- Date : 1-3-2021 Signature of Publisher Improved Growth for Global AI Market in 2021 Worldwide revenues for the artificial intelligence 17.4% year over year in 2021, outperforming the period. In the Business Services for AI market, (AI) market, including software, hardware, and overall AI market by approximately 1%. Its five- there were only four companies – Ernst & Young, services, are forecast to grow 16.4% year over year year CAGR is expected to be 18.4% with revenues PwC, Deloitte, and Booz Allen Hamilton – that in 2021 to $327.5 billion, according to the lat- reaching $37.9 billion by 2024. This technology generated revenues of more than $100 million est release of the International Data Corporation category breaks down into two market segments: in 1H 2020. Overall, the competitive landscape (IDC) Worldwide Semiannual Artificial Intelligence IT Services and Business Services. IT Services is in both services markets for AI is a highly frag- Tracker. By 2024, the market is expected to break the larger of the two, accounting for nearly 80% mented one where players from across the ser- the $500 billion mark with a five-year compound of all AI Services revenues. From a growth per- vices value chain continue to invest in technology annual growth rate (CAGR) of 17.5% and total reve- spective, IT Services for AI tends to grow faster assets, innovation resources, and expertise in nues reaching an impressive $554.3 billion. than Business Services for AI except for 2024, applying AI to solve industry- and domain-spe- Among the three technology categories, software where Business Services for AI is forecast to per- cific problems for clients. represented 88% of the total AI market revenues form slightly higher than both IT Services for AI The AI hardware market is the smallest category in 2020. However, it is the slowest growing cate- and the overall AI Services market. with approximately 5% share of overall AI reve- gory with a five-year CAGR of 17.3%. Within the AI “Though the pandemic interrupted the momen- nues in 2020. The share is forecast to increase software category, AI Applications took the largest tum of worldwide AI services market growth, slightly in 2021 at the expense of AI Software. The share of revenue at 50% in 2020. In terms of growth, enterprise demand for AI capabilities to support AI Server market grew faster than the AI Storage the AI Software Platforms market is forecast to be business resiliency and augment human produc- market in 2020, but these results are expected to the strongest with a five-year CAGR of 32.7%. The tivity sustained double-digit expansion in 2020, the reverse in 2021 when AI Storage is forecast slowest will be AI System Infrastructure Software even as other discretionary projects experienced to grow 31.8% year over year compared to 26.4% with a five-year CAGR of 13.7% while accounting delays,” said Jennifer Hamel, research manager, for the AI Server market. By 2024, AI Hardware is for roughly 36% of AI software revenues. Within Analytics and Intelligent Automation Services. forecast to be a $30.5 billion market with AI Serv- the AI Applications market, AI ERM is expected to “Client demand for technical expertise to develop, ers representing an 82% revenue share. grow slightly stronger than AI CRM over the next implement, and manage AI applications drives IT In terms of 1H 2020 vendor share, the top com- five years. services expansion, while increasing adoption of panies in the AI Server market were (in alpha- “AI is becoming ubiquitous across all the functional AI-enabled automation within business processes betical order) Dell, HPE, Huawei, IBM, Inspur, areas of a business. Advancements in Machine boosts spending on business services.” and Lenovo. Each of these companies brought Learning, Conversational AI, and Computer Vision The latest release of the AI Tracker covers a total in more than $250 million in 1H 2020 and col- AI are at the forefront of AI software innovations, of 160 vendor companies in the AI Services mar- lectively these 6 companies accounted for 58% architecting converged business and IT process ket. Under IT Services for AI, the Top 3 companies of the market, while 30% went to ODMs. While optimizations, predictions and recommenda- in 1H 2020 were IBM, Accenture, and Infosys. the number of vendor companies tracked in each tions, and enabling transformative customer and These were the only companies to bring in more market is the same, the competitive landscape employee experiences.” than $500 million in IT Services for AI revenues of AI Server market is more fragmented than the The AI Services category grew slower than the and their combined share of the market was 28%. AI Storage market, where the Top 3 companies overall AI market with 13% annual revenue Beyond the Top 3, 13 other companies generated accounted for 49% market share in 1H 2020. growth in 2020. However, it is forecast to grow more than $100 million each during the same CELL IT, VOL-15, ISSUE - 08 4 KRISHNA, March -2021 EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.
The Union Cabinet Approves PLI Scheme for IT Hardware After the success of Production Linked Incen- ponents, 10 target sectors along with specific • Domestic value addition for IT Hardware is tive Scheme in bringing investments in mobile product lines having high growth potential expected to rise to 20% – 25% by 2025 from the phone (handsets and components) manufactur- were identified by NITI Aayog for implementa- current 5% – 10% due to the impetus provided ing, the Union Cabinet chaired by the Prime Min- tion of PLI Schemes. PLI Scheme for IT Hardware by the Scheme. Increase in both domestic man- ister, Shri Nar- is a further step in that direction. It comes in ufacturing and domestic value addition will help endra Modi close wake of Production Linked Incentive (PLI) significantly reduce the large foreign exchange has approved Scheme for Telecom and Networking Products outgo that India will have to otherwise bear. the Produc- that was approved by Union Cabinet last week. • It is expected that the scheme would lead tion Linked The total cost of the PLI Scheme for IT Hardware to large scale electronics manufacturing in the Incentive (PLI) is approximately INR 7,350 crore (Rupees Seven country and open tremendous employment Scheme forIT Thousand Three Hundred Fifty Crore Only) over opportunities. The scheme has a potential to hardware 4 years. generate over 1,80,000 jobs (direct and indirect) products.The The Scheme shall extend incentives between4% over 4 years. target IT hardware segments under the pro- to1%on net incremental sales (over base year i.e. • The scheme will promote large scale elec- posed Scheme include Laptops, Tablets, All-in- 2019-20) of goods manufactured in India and tronics manufacturing of IT Hardware products One Personal Computers (PCs) and Servers. covered under the target segment, to eligible and contribute significantly to achieving a USD The scheme proposes production linked incen- companies, for a period of four (4) years. 1 Trillion digital economy and a USD 5 Trillion tive to boost domestic manufacturing and The proposed scheme is likely to benefit major GDP by 2025. attract large investments in the value chain of global as well as domestic manufacturers of IT Background: these IT Hardware products. hardware products namely Laptops, Tablets, All- The vision of National Policy on Electronics PLI scheme for Mobile Phones and Specified in-One PCs, and Servers. This is an important 2019 notified on 25.02.2019 is to position India Electronic Components was launched las year segment to promote manufacturing as there is as a global hub for Electronics System Design during the middle of pandemic to establish huge import reliance for these items at present. and Manufacturing (ESDM) by encouraging and India as a hub of electronic manufacturing. It PLI Scheme is conceived in a manner that incen- driving capabilities in the country for develop- has been a huge success in terms of interest tives are payable by government only after ing core components, including chipsets, and received from Global as well as Domestic Mobile investment has been done, employment has creating an enabling environment for the indus- Manufacturing companies. 16 companies were been generated, production and sales targets try to compete globally. approved under the first round of the PLI have been met. Currently, the laptop and tablet demand in Scheme for Large Scale Manufacturing of Mobile Benefits: India is largely met through imports valued at Phones and Specified Electronic Components. The scheme will enhance the development of ` 29,470 crore (USD 4.21 billion) and at ` 2,870 The scheme was announced in April, 2020; last electronics ecosystem in the country. India will crore (USD 0.41 billion) respectively. The market date for application was 31st July, 2020 and the be well positioned as a global hub for Electron- for IT Hardware is dominated by 6-7 companies scheme commenced on 01.08.2020. All this ics System Design and Manufacturing (ESDM) on globally which account for about 70% of the happened during the most challenging times of account of integration with global value chains, world’s market share. These companies are able COVID19, when the economy and manufactur- thereby becoming a destination for IT hardware to exploit large economies of scale to compete ing was under severe stress. In the last 5 months exports. in global markets. It is imperative that these of scheme operation and despite challenging • Over the next 4 years, the Scheme is expected companies expand their operations in India and times, the applicant companies, including top to lead to total production of upto INR 3,26,000 make it a major destination for manufacturing global mobile phone companies, have produced crore (INR 3.26 lakh crore) by these 5 Global of IT Hardware. goods worth ~INR 35,000 crore and invested Champions and 10 National Champions. Given the current global scenario, the world of ~INR 1,300 crore under the Scheme. Additional • It is equally heartening to note that the manufacturing is undergoing a paradigm shift. employment generation during this period scheme is also expected to boost exports sig- Manufacturing companies across the globe are stands at around 22,000 jobs. Another scheme nificantly. Out of the total production in the looking to diversify their manufacturing loca- for promoting manufacturing of electronics next 4 years, more than 75% are expected to be tions to mitigate the risk involved in depending components called SPECS has also received 22 exports of the order of INR 2,45,000 crore. on a single market. applications involving investment of about INR • The Scheme will bring an additional invest- PLI Schemes will help in making India a globally 13,500 crore in the areas of active, passive and ment in electronics manufacturing to the tune competitive destination for electronics manu- electromechanical components; displays and of INR 2,700 crore. facturing and create domestic champions to fur- mechanics for mobile phones. • The direct and indirect revenues generated ther our mission of achieving an AtmaNirbhar Based on initial success of the PLI Scheme for from production under this scheme are expected Bharat. Mobile Phones and Specified Electronic Com- to be INR 15,760 crore over next 4 years. Amazon will begin manufacturing Fire TV Sticks in partnership with Cloud Network Technology Amazon said it will begin manufacturing Amazon catering to the demands of customers in India,” launch a production-linked incentive (PLI) scheme Devices, including Fire TV sticks, in Chennai later Amazon said in a blogpost. While it did not share has received a tremendous response globally,” this year in partnership details of the capacity or investment for the proj- Prasad said. with Foxconn’s subsidiary, ect, Amazon said it will continuously evaluate He added that Amazon’s decision to set up a man- Cloud Network Technol- scaling capacity to additional marketplaces/cities ufacturing line in Chennai is a welcome move, ogy. “This is the first Ama- depending on the domestic demand. and it will enhance domestic production capaci- zon manufacturing line in Amit Agarwal, global senior vice-president and ties and create jobs as well. “This will further our India, reiterating our com- country head at Amazon India, shared the infor- mission of creating an Atmanirbhar Bharat which mitment to the Govern- mation with Minister for Communications, Elec- is digitally empowered,” Prasad further stated. ment of India’s ‘Make in India’ for an Atmanirbhar tronics and Information Technology Ravi Shankar The minister also put out a series of tweets about Bharat. Prasad. “India is an attractive investment desti- the virtual discussion and said he had asked Ama- “The device manufacturing programme will be nation and is poised to become a major player in zon India to help in taking products made by able to produce hundreds of thousands of Fire the global supply chain in the electronics and IT Indian artisans and Ayurvedic products to global TV Stick devices (for video streaming) every year, products industry. Our government’s decision to markets through its platform. CELL IT, VOL-15, ISSUE - 08 6 KRISHNA, March -2021
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Potential for the defence industry 2020 was a tough year for the industry, filled with In September 2020, the MoD released the long setting up manufacturing facilities on their own challenges and unprecedented circumstances not awaited and updated version of DPP 2016, now or partnering with the Indian companies through seen in nearly 100 years. The Covid-19 pandemic referred to as the Defence Acquisition Procedure JV or technology agreements and thus progress has been a great leveller, affecting everyone, (DAP) 2020. DAP 2020 introduces comprehensive towards ‘Make in India for the World’. regardless of organisational parameters including structural and organizational changes in the eco- These policy initiatives taken by the MoD over the size, maturity, geographical locations or individ- system to target and accelerate acquisition and past year are testimony that indigenisation and ual parameters including age, gender, race and delivery of projects. self-reliance are not just buzz words. The Govern- The number of procurement categories has also ment has taken conscious decisions to make them been increased to encourage greater participation a reality. of the Indian industry and attract foreign compa- Though there is still a long way to go, the Indian nies to manufacture equipment in India. defence industry has proven its mettle. Despite In addition, the level of indigenous content has the sector having opened up to the private indus- been increased by 10% across all categories, to try only in 2001, the private sector has shown promote the Indian industry. The most notable excellent growth. It has evolved from being com- part of the DAP 2020 evolution was the total ponent and subsystem manufacturers to design- country of residence. Thankfully, with the avail- involvement of stakeholders including the indus- ing and building complete Solutions, System of ability of vaccine, the new year has begun on a try in the consultative process as well as reviews Systems and Platforms. hopeful note. of the draft documents to shape a policy assuring Indian private defence manufacturers have also Throughout the pandemic, the Indian industry has ease of doing business. done quite well in respect of defence exports. shown tremendous resilience, unwavering resolve One of the most notable policy initiatives of According to data published by the DDP, in April and commitment towards collectively meeting the MoD in 2020 was the publication of a list of 2020, the vast majority of defence export approv- the challenge on account of Covid-19. Even when 101 defence items that were prohibited to be als have been secured by India’s private sector. several industries had to shut down their manu- imported. This list comprised not just simple The data also show that the private sector’s facturing plants, due to the lockdown restrictions, parts but also hi-tech weapon systems and plat- exports have strongly grown in recent years. For they were quick to offer their resources, when forms such as artillery guns, assault rifles, con- instance, in FY 2019-20, India’s private sector was given the opportunity, for manufacturing of crit- ventional submarines, corvettes, sonar systems, attributed with 93% of defence export approvals in ical Covid-19 related medical items. shipborne cruise missiles, light transport aircraft, terms of value, while the remainder was secured The pandemic also brought with it a ‘new normal’, LCHs, radars and many other major items to ful- by DPSUs. Also, the export performance by India especially the virtual interactions and events to fil the needs of our Defence Services. This move has been spectacular having grown 15-16 times stay in touch, discussions, firm up strategies and shall provide great impetus for the growth of the over the past 6-7 years. policy reforms. Not just the industry, but the Gov- Indian defence sector and is expected to garner The Indian defence industry ecosystem is fast ernment also was quick to adapt to this mode of orders worth about Rs 4 lakh crore for the domes- evolving. Before the pandemic hit, the DDP had engagement. For example, during the first week of tic industry within the next six to seven years. set a target of Rs 90,000 crores for the defence the lockdown, CII and SIDM were able to organise We are also very enthused with the MoD policy sector for FY 2020-21. This was considered a very a direct interaction for the defence industry with for carving out a share of the defence budget achievable target, when budgeted; however, as we the leadership in the Ministry of Defence, with Dr for the domestic industry. Hon’ble Raksha Man- all know, Covid-19 interrupted this momentum. Ajay Kumar, Defence Secretary, as chair. The objec- tri ji announced allocation of Rs 52,000 crores Nevertheless, there have been clear indications tive of this interaction was to highlight the poten- for domestic industry for FY 2020-21 out of that the industry is gradually bouncing back on tial challenges that the industry was likely to face Rs 1,12,000 crores of defence capital budget, its feet. and solutions needed to ease the situation. i.e., nearly half. Recent announcements – such The defence industry has a lot to look forward to I am happy to share that despite the pandemic, as Defence Acquisitions Council (DAC) having in the new year as we shall see the actual effects the Indian defence sector has progressed well, accorded approval for schemes worth Rs 38,000 of the path-breaking policy changes. The MoD is helped by the several mitigation measures such as crores with a major part for Indian industry, also expected to soon publish the Defence Pro- release of payments that were due, granting Force and also Cabinet Committee on Security (CCS) curement Manual (DPM) 2020 which is a govern- Majeure benefits irrespective of contracts includ- approval for signing a contract for indigenously ing document for revenue procurement that is ing / excluding specific clause, extension in dates designed LCA aircrafts – reflect the Government’s served by a very large spectrum of Defence indus- of submission of industry responses to RFPs / RFIs resolve for “Atmanirbhar Bharat” through creation try, especially MSME. / EOIs etc., deferment of interest payments on of tierised Defence industry to develop a self-re- Apart from this, Budget 2021-22 promises to be existing loans, extending credit lines to MSMEs, liant Military- Industrial Complex with strategic a gamechanger. We hope the Government shall relaxation in application of Insolvency Law and choice of action, at will. make a significant increase to the defence budget multiple policy initiatives taken by the Ministry of The MoD’s policy changes have been aimed at and the indigenous industry allocations in order Defence. facilitating the ease of doing business in India to ensure that the three Services have sufficient With proactive and industry-friendly policies and ensuring that we soon become a leading des- funds for procurement and upgradation of equip- including the Revised Public Procurement (Pref- tination for defence manufacturing. To further ment.. Besides being favourable for the growth erence for Make in India) Order, 2017, visionary foster the sustenance and growth of the domes- of the Indian defence industry, this will enhance Defence Production and Export Promotion Policy tic defence sector, the MoD has taken concrete our Armed Force’s trust on indigenous industry to (draft), Negative List for Imports, and Procedures actions to promote defence exports on multiple provide differentiated products that serve as force – Defence Acquisition Procedure 2020, Defence fronts. The export promotion webinar series is multipliers in their hands. Procurement manual 2020 (draft),tax incentiv- one such example wherein the Department of The pandemic and the recent border skirmishes isation (lower tax rates for new manufacturing Defence Production encouraged 25 country-spe- along our Northern frontiers have invariably companies), labour reforms and reform in sizeably cific webinars to be organised so that the industry demonstrated the need for indigenously designed decriminalising the Company Law, in quick suc- can understand the defence requirements of other and developed defence equipment to ensure cession, the Government and MoD have provided countries and identify potential business oppor- national security. the required support as well as impetus not only tunities. With the collective effort of the Government, to sustain the domestic defence industry in the The easing of FDI regulations and introduction Armed Forces and the industry serving as the 6th short term but also sustain it in the long run by of Buy (Global – Manufacture in India) in DAP arm of Defence, I am certain we shall create new facilitating exports and hand-holding for explor- 2020 are invitation for the global defence OEMs history, not only for tiding over this pandemic but ing external markets. to participate in the Indian defence industry by to march ahead on the path of self-reliance. CELL IT, VOL-15, ISSUE - 08 8 KRISHNA, March -2021
NEWS IN FOCUS Acer India opens its biggest Flagship K7 Computing launches K7 Ultimate Security lifetime validity Antivirus Experience Store in Bengaluru K7 Computing has recently launched K7 Ultimate Security Infiniti Edition that gives The store offers premium retail experience as the customer lifetime validity for well as exceptional service to its customers with up to 5 devices. K7 Ultimate Secu- complete demo zones and dedicated gaming rity Infiniti Edition has launched to experience center. The world class Acer Mall celebrate the company entering experience center offers consumers the option to its 30th year of operations. interact and get a firsthand feel of some of the The Infiniti Edition is available only for a month and most advanced PC and lifestyle products ranging to the first 50,000 customers worldwide at a special from laptops to air-purifiers. price of Rs. 3,999 excluding tax. Acer is planning to open over 200 stores in India J Kesavardhanan, Founder and CEO of K7 Computing, Acer India launched India’s biggest swanky new by this year with product experience zones, highly said “K7 Computing has been harnessing the latest Flagship Acer Mall experience store in Koraman- trained staff and multiple ownership schemes like technology to fight cyber threats for 3 decades. Our gala, Bengaluru. The store is part of the brand’s No Cost EMI, long-term warranty and accidental single-minded mission to keep you and your loved retail strategy to allow its customers to experi- damage protection along with a range of excit- ones safe is exemplified by the many awards we have ence the entire array of product portfolios with ing offers. As a brand Acer is moving towards a won and the 25 million users across 100 countries dedicated gaming, lifestyle and all other product lifestyle technology company offering a range of who trust us. We have launched the K7 Ultimate segments. Store also features the extraordinary products which helps consumers live a healthier, Security Infiniti Edition to protect your family for a Predator Thronos gaming cave for the ultimate smarter and more connected life. lifetime because your enduring peace of mind has immersive gaming experience. always been, and always will be, our priority.” Robustness of NSE’s Technology Infrastructure – February 24th incident umes despite a challenging external environ- sidered all the available alternatives on hand ment over the last one year due to the pan- including invocation of DR to decide on the demic without any impact on trading. Equity course of action that would bring up the market and equity derivatives segments’ daily average at the earliest with least disruption to market volumes have gone up by 122% and 79% respec- participants and post evaluation, a decision was tively in 2021 compared to 2019. Average order taken to bring up the systems at the primary messages per day have gone up by about 200% site. NSE regularly tests its DR readiness in line during the period across all segments with a with SEBI regulations wherein quarterly drills peak load of over 6.5 billion order messages in are conducted and live trading sessions from DR a day. Further, NSE and NSE Clearing have also site are conducted twice a year. A: Technology is very critical in providing a implemented multiple structural changes over • NSE was continuously working on resolution stable and reliable platform for operating the the last two years like interoperability in a seam- of the problem and once the same was resolved, market successfully and NSE has always given less manner. NSE made an announcement with respect to this dedicated focus and attention on multiple • NSE constantly endeavours to provide a glitch re-opening of the markets to its members at fronts as under: free environment. However, the complex tech- 3:17pm. This communication was done only • NSE has a robust, resilient, secure and fault nology architecture has significant external and after there was visibility and clarity on resump- tolerant technology infrastructure supported by vendor dependencies in terms of connectivity tion of services and any prior communication best in class equipment from vendors like Cisco, and hardware. It is pertinent to note that glob- would not have been appropriate. HP, Dell, Hitachi, Checkpoint, Palo Alto, Oracle ally, in the last two years, there have been trad- • Trading shut down and re-open were done etc. and aided by able technology service pro- ing outages in many markets such as Australia, after giving due notice to the market. In order viders like TCS, Cognizant, Wipro etc. Further, New Zealand, Japan, Germany and UK. to ensure orderly opening of the market, all out- NSE has a strong technology governance process B: With respect to the incident that occurred standing orders were cancelled and a pre-open in place wherein the technology infrastructure is on February 24, 2021, NSE wishes to reiterate session was conducted to discover re-open reviewed on a regular basis by committees like the following: price and then the markets were opened. It is Standing Committee on Technology which has • NSE has multiple telecom links with two ser- important to note that there was no impact on technology experts and also multiple types of vice providers to ensure redundancy and we trades executed before the market shut down at audits by various firms/institutions with special- received communication of instability of the 11:40am. The process followed is as per interna- ized expertise. links from both the service providers. tional best practices. • NSE invests heavily in its technology infra- • While there was no impact on the trading sys- • NSE was in close contact with SEBI and keep- structure on a continuous basis and over the last tem, the instability of telecom links mentioned ing them updated of developments. 3-4 years, NSE has almost tripled its annual cash above resulted in an impact to the online risk • NSE is awaiting detailed root cause analysis spend on capital and operational expenses on management system of NSE Clearing and other from our vendors regarding this incident. technology to approximately 900 crores with a systems. Critical systems such as the risk man- C: NSE greatly appreciates the support and strong technology workforce of approximately agement system are configured with redundan- guidance provided by all stakeholders includ- 1500 plus people (employees and vendor staff). cies such that there is no single point of failure. ing the government, SEBI, our trading mem- • Multiple transformational projects have been • Given that the online risk management sys- bers and other market intermediaries and is completed and are ongoing to ensure that our tem was unavailable, market functioning could committed to continuing to provide a robust systems continue to be robust, resilient, secure not continue normally on NSE and hence had to and stable platform for the markets to develop. and state of the art. be shut down. NSE informed market participants We take our responsibility very seriously and • NSE is the largest derivatives exchange in the around 11:30am that trading on NSE will close at strive to continuously learn and improve. We world by volumes and it has a demonstrated 11:40am. sincerely regret the occurrence of the incident track record of handling significantly high vol- • Post shut down of trading on NSE, we con- on February 24, 2021. CELL IT, VOL-15, ISSUE - 08 9 KRISHNA, March -2021
NEWS IN FOCUS HP Inc. to Acquire HyperX Polycab’s Telecom business unit has launches the whole range of HP Inc. announced a definitive agreement to ing team to the HP family,” said Enrique Lores, acquire HyperX, the gaming President and CEO, HP Inc. “We continue to end-to-end passive networking division of Kingston Tech- advance our leadership in Personal Systems by Polycab India Ltd. is all geared up to continually nology Company. The acqui- modernizing compute experiences and expand- bring in the finest practices sition supports HP’s strat- ing into valuable adjacencies. We see signif- to design and build networks egy to drive growth in its icant opportunities in the large and growing for seamless connectivity and Personal Systems business, peripherals market, and the addition of HyperX the best of experiences for where gaming and peripherals are attractive to our portfolio will drive new sources of inno- the users. Polycab’s Telecom segments. HyperX’s award-winning product vation and growth for our business.” business unit has launched the portfolio spans a range of gaming peripherals, PC gaming continues to be one of the most whole range of end-to-end passive networking including headsets, keyboards, mice, mouse popular forms of video gaming, with the PC for organizations – public and private – in India. pads, USB microphones, and console accesso- hardware industry anticipated to be worth $70 As a next-generation wireless technology, 5G ries. billion by 2023. The global peripherals market would bring in low latency, ultra-high-speed “HyperX is a leader in peripherals whose tech- is expected to grow to $12.2 billion by 2024, data-rate, huge data-traffic and connection-den- nology is trusted by gamers around the world with gaming peripherals representing a dispro- sity, thereby creating a need for a rapid and and we’re thrilled to welcome their outstand- portionate share of this growth. structured roll-out of optical fiber cables in India. With a single OEM-strategy for electrical and VAIO introduces its customer care helpline in India passive networking solutions under one brand, Polycab creates a strong national sentiment and VAIO introduces its customer care helpline mild/grave issues in context to the VAIO models. aligns perfectly with the essence of Indian gov- in India. Reassuring patrons of its proactive Projecting a customer-centric approach and deliv- ernment’s initiatives like Make-in-India and Aat- approach and round the clock ering the best of all worlds to the patrons, the manirbhar Bharat. services, VAIO’s customer brand endeavors to become the go-to name in “We stand staunchly committed to play the support is a toll-free helpline the Indian market. role of a partner and contribute sizably to our (1800-103-9635) and will be With a spirit of ingenuity, unique design, and national missions like Aatmanirbhar Bharat, available 24×7 at the conve- technological advancements, the brand reintro- Make in India and Digital India, by being an inte- nience of the clients pan India. duced itself to the Indian market recently and is grated and single source provider of power and The latest toll-free support initiative indicates only making it easier for the customers and tech- passive networking solutions,” says, Inder T. Jais- the relentless efforts of VAIO to connect with its buffs to swoon over the Japanese craftsmanship inghani , Chairman & Managing Director, Poly- customers and presents a helpful front to cater and expertise. Leveling up the tech-game in the cab India Ltd. Inder T. Jaisinghani further added, to its customers to resolve all concerns related country and offering modern-day digital collabo- “In today’s digital era of power and data emerg- to maintenance and product information. Tend- ration with technology, VAIO is retracing its way ing as complementary assets, we’ve brought ing to software as well as hardware glitches, the back and creating an upward spiral of growth for together the offerings to evolve as a stronger laptop-owners can now directly reach out to the itself while inspiring others in the same league. and more capable, single-source manufacturer customer support and smoothly sail through any and provider of power and data-solutions.” Ingram Micro India signs distribution agreement with Numeric, expands Power Systems portfolio Ingram Micro India announced that it has signed has the distinction of having the largest service and customers the full spectrum of UPS solutions a distribution agreement with Numeric, a mar- infrastructures in the industry with 255 direct ser- to keep their businesses and homes running with- ket leader in UPS technology. Part of the Legrand vice centers and 1200 service professionals. out any interruptions.” group, Numeric is one of the top 3 UPS brands in Sanjay Achawal, Executive Director, Consumer & Welcoming Ingram Micro India on board as the new the country with over 35 years of expertise and 28 Commercial Business, Ingram Micro India said, National Distributor, Palash Nandy, CEO, Numeric years of consistent leadership in the Li and 1P UPS “Digitization and automation of business processes said “Being leaders in the categories. require a reliable power source UPS category, we have always Numeric’s UPS line includes a broad range of power for smooth operations, and this placed a strong emphasis on backup systems ranging from 600 VA to 21 MW. is driving demand for UPS tech- distribution channel growth. The products are available across Line Interactive, nology in India. Moreover, we We are certain that this asso- Single Phase, Three Phase UPS for residential, com- are seeing increased interest ciation of two leaders would mercial and industrial needs. Numeric has built a on the consumer side as well bring a lot of value to the partners and customers credible customer base spread across different seg- due to the shift to work from home and e-learn- of Numeric and Ingram Micro India. We look for- ments like IT/ITES, Data centers, Healthcare, Infra- ing. With the addition of the Numeric to our Power ward to uninterrupted growth opportunities for all structure, BFSI, Manufacturing and Retail. Numeric Systems portfolio, we are able to offer our partners stakeholders.” GajShield Infotech Appoints SEA Infonet as Their Value-added Distributor GajShield Infotech, a leading Data Security Sonit Jain, CEO – Biswajeet Saha, Director – SEA Infonet Firewall solution provider with a global GajShield Infotech, said, Pvt. Ltd. said, “Our strength lies in the presence, has appointed SEA Infonet Pvt. “Our association with SEA fact that we have ver y good penetration in Ltd., as their value-added distributor for Infonet is sure to bring the Indian market, and over two decades India. in the much-needed value of loyalty that are backed by a ver y expe- This strategic association between add that we’ve been seek- rienced sales, pre-sales, and post-sales GajShield and SEA Infonet will help ing in India. Through this partnership, we team. Our association with GajShield will GajShield in further penetrating the mar- will be able to reach out to potential cli- bring out the best of both the companies kets and expanding their reach to more ents more easily. We aim to make the best and we’re looking for ward to a long-term businesses that can benefit from data use of the best capabilities of both the association.“ security solutions. companies for boosting our businesses.” CELL IT, VOL-15, ISSUE - 08 10 KRISHNA, March -2021
HARDWARE & TECHNOLOGY SPECIAL NEWS Fujitsu and RIKEN Complete Joint Development of Japan’s MediaTek’s MT9638 4K Smart TV Chip Ushers in a New Era of AI-Enabled Fugaku, the World’s Fastest Supercomputer Interactive Multimedia Experiences Fugaku is Japan’s supercomputer that has been top spot for two consecutive terms in June developed as and November 2020 in four categories on the MediaTek announced its new 4K smart TV chip, a core sys- major high-performance computer rankings: the MT9638, with an integrated high-perfor- tem for the the TOP500, HPCG, HPL-AI, as well as the Graph mance AI process- innovative 500, and has been used on a trial basis under the ing unit (APU). High-Per- “Program for Promoting Research on the Super- MT9638 supports formance computer Fugaku”, “research projects aimed to cutting-edge Computing combat COVID-19”, etc. since April 2020. In these AI-enhancement Infrastruc- trials, two projects, “Study on Large-Scale Numer- technologies such ture (HPCI) promoted by Japan’s Ministry of Edu- ical Fluid Simulation” and “Largest Ever Meteoro- as AI super res- cation, Culture, Sports, Science and Technology logical Calculation” have already been selected as olution, AI picture quality and AI voice assis- (MEXT). the ACM Gordon Bell Prize finalists. In addition, tants, plus variable refresh rate (VRR) and MEMC In 2014, RIKEN and Fujitsu began joint develop- research on “Prediction and Countermeasures (motion estimation and motion compensation) ment of Fugaku and completed delivery of all for Infection by Virus Contaminated Droplet in so graphics appear smoother. With its high per- racks in May 2020. Since then, they have devel- Indoor Environment” has led to changes in peo- formance processing for optimized visual qual- oped and optimized the user environment in ple’s lifestyles, and Fugaku is already making ity, MT9638 gives global TV makers premium preparation for the commencement of shared steady progress toward becoming a key techno- features to design competitive 4K smart TVs. use. logical platform for science and for building Soci- MediaTek’s premium TV chip technologies are In the meantime, Fugaku has claimed the world’s ety 5.0. designed to enhance the user experience with our custom APU that brings high-performance Hewlett Packard Enterprise Advances Edge AI computing to smart TVs. With built-in AI picture quality technology, the chip enables Leadership with HPE SimpliVity real-time content and scene recognition, auto- matically adjusting color saturation, brightness, Hewlett Packard Enterprise announced enhance- ciently replicate apps and data directly to a cen- sharpness, dynamic motion compensation and ments to HPE tralized HPE StoreOnce appliance for compliance smart noise reduction to improve overall image SimpliVity for and long-term retention quality. MediaTek’s AI super resolution technol- the enterprise “If you’re a retail company or a business with ogy, combined with the company’s MEMC tech- edge, includ- many stores and locations, I would highly recom- nology, intelligently upscales resolution through ing advance- mend HPE SimpliVity for your branch offices and multi-frame blending to deliver clearer images ments in data protection with native backup to warehouses,” said Aleh Sadaunichy, Infrastructure at the smart TV’s native resolution. cloud and centralized backup for compliance. Solutions Architect, Staples Solutions. “The sim- Additionally, HPE is announcing support for con- tainers to run cloud-native applications at the plicity, scalability, reliability, transcendent speed, and the ease of the restores are why we choose AMD Unveils AMD Radeon edge, and drive business transformation. New this product. The comprehensive data protection RX 6700 XT Graphics Card capabilities include: capabilities that include native backup to public Kubernetes CSI Plugin for HPE SimpliVity pro- cloud are very compelling.” AMD introduced the AMD Radeon RX 6700 XT vides streamlined management and resilient, all- Organizations are witnessing unprecedented graphics card, providing exceptional perfor- in-one hyperconverged infrastructure (HCI) to run application and data growth at the edge, creating mance, stunningly vivid visuals and advanced both container and virtual machine (VM) work- new opportunities to extract value from data by software features to loads on a unified platform at the edge running applications and processing data locally. redefine 1440p reso- HPE SimpliVity enhanced integration with HPE They are also bringing new, cloud-native applica- lution gaming. StoreOnce protects distributed edge sites with tions to the edge, while still supporting existing Representing the automated, app-aware policies to easily and effi- virtualized applications at edge sites. cutting edge of engineering and design, AMD Radeon RX 6700 XT graphics cards harness break- Qualcomm Redefining Wireless Audio with Launch of through AMD RDNA 2 gaming architecture, 96MB of high-performance AMD Infinity Cache, 12GB of Qualcomm Snapdragon Sound high-speed GDDR6 memory, AMD Smart Access Memory1 and other advanced technologies to Qualcomm Technologies International, Ltd. latencies and other challenges which commonly meet the ever-increasing demands of modern today announced Qualcomm® Snapdragon occur when streaming music, video conferenc- games. Delivering up to 2X higher gaming per- Sound™ technology, an optimized chain of ing, or gaming over wireless connections. By formance in select titles1 with amazing new fea- focusing end-to-end, we are looking to deliver tures compared to the current installed base of innovations to solve common consumer pain- older-generation graphics cards and providing points across virtually all audio interaction more than 165 FPS in select esports titles2, the points,” said James Chapman, vice president and AMD Radeon RX 6700 XT graphics card pushes audio innovations and software designed to pro- general manager, Voice, Music and Wearables, the limits of gaming by enabling incredible, vide seamless, immersive audio in, and across, Qualcomm Technologies International, Ltd. high-refresh 1440p performance and breathtak- devices including smartphones, wireless earbuds “Qualcomm Technologies is uniquely positioned ing visual fidelity. and headsets. Snapdragon Sound is designed to to provide tremendous value to customers “Modern games are more demanding than ever, provide a superior sound experience for con- with Snapdragon Sound and help them quickly requiring increasing levels of computing horse- sumers while listening to streaming music, com- commercialize products differentiated by great power to deliver the breathtaking, immersive municating on the phone, or wirelessly gaming. sound quality. Our system-level approach aggre- experiences gamers expect,” said Scott Herkel- To coincide with this launch, Amazon Music gates multiple technologies and the latest prod- man, corporate vice president and general man- and Qualcomm Technologies also announced a ucts from across our mobile and audio platform ager, Graphics Business Unit at AMD. “The AMD curated Snapdragon Sound Playlist. portfolios to achieve our vision of delivering Radeon RX 6700 XT graphics card hits the sweet “The human ear is highly sensitive to glitches, high-resolution, wired quality audio, wirelessly.” spot for 1440p gaming. For most gamers still playing on three-to-four-year-old graphics cards. CELL IT, VOL-15, ISSUE - 08 11 KRISHNA, March -2021
HARDWARE & TECHNOLOGY SPECIAL NEWS Intel Launches SSD for Everyday SanDisk, a subsidiary of Western Digital has announced two new Computing, Mainstream Gaming high performance external SSDs SanDisk, a subsidiary of Western Digital Building on Intel’s Memory and Storage 2020 ideal storage solution for thin-and-light laptops.” has announced two new high event in December, Intel is launching the Intel® –Rob Crooke, Intel senior vice president and gen- performance external SSDs Solid State Drive (SSD) 670p, a 144-layer quad- eral manager of the NAND Products and Solutions for the Indian market, namely level cell (QLC)-based client SSD. Group the Extreme Portable SSD and “The Intel SSD Developed using the latest QLC technology, the Extreme PRO Portable SSD. They 670p is based on Intel SSD 670p is equipped with capacity of up feature durable and shock-re- our 144-Layer to 2 terabytes in a single drive, offering tremen- sistant designs, and they offer QLC 3D NAND dous value for everyday computing needs, as speeds up to 2000MB/s for reads and writes. with 128 giga- well as mainstream gaming. Compared with the The Extreme Portable and Extreme PRO Porta- bytes per die and previous generation Intel® QLC 3D NAND SSD, ble SSDs are designed to meet the high-speed provides up to the 670p offers improved performance, including storage needs for professional photographers, two times bet- 2X sequential read and a 20% endurance update. videographers and enthusiasts. The Extreme ter read performance, 38% better random read Tuned for low queue depth and mixed workloads Portable features up to 1050MB/s read and up performance and up to 50% better latency over to meet the demands of today’s most common to 1000MB/s write speeds, while the Extreme our previous generation SSDs. By offering peak computing needs, Intel’s newest client drive PRO Portable SSD features up to 2000MB/s read performance, capacities up to 2 terabytes, and offers the right balance of performance, cost and and up to 2000MB/s write speeds. For data secu- improved reliability, the Intel SSD 670p is the power rity, they feature built-in 256-bit AES hardware encryption and password protection. Now Capture, Create and Connect with the new Kingston Workflow Station Taking a leap ahead in its credo of empowering creators and photographers, Kingston’s Work- It supports USB 3.2 speeds which get you to users to manage and store data, Kingston Tech- flow Station and Readers give users the freedom your post-production process faster than ever. nology, a world to create and customize a file offload setup that Now instead of wasting your valuable time just leader of memory fits their needs allowing them to transfer video, transmitting files, you can use it for creating products and tech- photos, and audio from multiple sources at once compelling content. You can go from recording nology solutions, really fast. to post-production within a short time with the today announced The new Kingston Workflow Station and Read- new Workflow Station. It enables you to expedite the launch Kingston’s Workflow Station and ers provide a flexible system to transfer video, your post-production workflow and create a file Readers in India. Targeting the new age content photos, and audio from multiple sources at once. offload setup that fits your needs. Acer launches Acer Aspire 7 gaming laptop – India’s first laptop powered HP Pavilion 13, 14 and 15 by AMD Ryzen™ 5000 Series Mobile Processors, on Flipkart laptops with 11th Gen processors Acer India has unveiled its new Aspire 7 gaming ratio. The new Aspire 7 is designed as a powerful, launched in India laptop, powered by well-rounded laptop with minimalist designs, ideal HP launched their new Pavilion 13, Pavilion the much-awaited for gamers who particularly care about perfor- 14 and Pavilion 15 series of laptops for India, AMD Ryzen™ 5000 mance, display quality, weight, and battery life at featured with a narrow bezel design, Intel’s Series Mobile Proces- an affordable price. The Aspire 7 is all about deliv- latest 11th gen Core sor. With the AMD ering users with everything necessary to express processors with the “Zen 3” core archi- themselves and their passions. option of either an tecture and industry With innovation at its core, Acer goes the extra integrated GPU or leading 7nm process mile to ensure its gaming machines offer the right dedicated NVIDIA technology, the Aspire 7 will be available on India’s design and power for the best gaming experience. GPUs. HP said that homegrown e-commerce marketplace Flipkart and With the latest AMD Ryzen™ Mobile Processors these are the compa- Acer online brand store. Acer’s new Aspire 7 gam- powering the Aspire 7 gaming laptop, gamers now ny’s first consumer notebook range that uses ing laptop boasts AMD’s latest generation mobile have more features packed in sleek design to lift post-consumer-recycled and ocean-bound processor and NVIDIA GeForce GTX™ 1650 GPU their gaming experience to a whole new level with plastics. graphics which will help gamers get the most out the right amount of specifications and value price All three laptops have a 3D seamless metal of the 15.6” screen with a large screen-to-body point. chassis, giving them a sleek, clean look and feel. The displays have three-sided micro edge JBL Announces New Editions of its Most Beloved bezels; the Pavilion 13 offers Full HD screens, while the Pavilion 14 and Pavilion 15 offers Speakers- Boombox 2, Go 3 and Clip 4 in India both HD and Full HD options. The keyboards Exciting news for those who enjoy powerful and compact new form with great sound and long are edge-to-edge, the trackpad has been made portable sound as JBL has launched the latest ver- lasting battery that made it a universal favorite of larger and HP offers the option of having a fin- sions of its most popular young music enthusiasts. JBL Clip 4 speaker features gerprint sensor. speakers – JBL Boombox a rugged, waterproof & dustproof design along with The laptop series have been updated to the 2, JBL Go 3 and JBL Clip a vibrant fresh look for the adventure lovers who Intel 11th Gen Core processor, and for the 4 in India. Each speaker like to carry a compact and powerful sound every- GPU, the Pavilion 13 offers the Intel’s Iris Xe will offer distinct fea- where they go. The party essential JBL Boombox 2 integrated GPU option while the Pavilion 14 tures and upgrades from their last version, along packs a solid punch with 24 hours of playtime and and Pavilion 15 can be configured with an with JBL’s legendary sound loved by consumers all monstrous bass. The loudest Boombox ever also NVIDIA GeForce MX450. Rated battery life for over the world. All three products are now available comes with JBL PartyBoost feature to create an even the three laptops will range between 8.5 to on leading online and retail outlets across India. bigger sound by connecting other compatible JBL 8.75 hours, and they all feature support for The all-new JBL Go 3 is packaged in a stylish yet speakers. Wi-Fi 6. CELL IT, VOL-15, ISSUE - 08 12 KRISHNA, March -2021
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