BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...

Page created by Ruby Rogers
 
CONTINUE READING
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
Bringing Channel Together
                                                                           REACH SOUTH INDIA

                                TECHNOLOGY NEWS MAGAZINE
                             Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala
                             Vol-15 Issue-08, Krishna, March - 2021, Pages-16, `40/-

                                          BECAUSE IT’S NOT JUST VIDEO.
                                                 IT’S INSIGHT.
                                                     Surveillance solutions from edge to core

Authorised Partners : Telangana : PL Computers, : 9246352400 | Andhra Pradesh : PL Computers, : 9871987066 • Emerald, : 7702191204 • Krishna Computer Peripherals, : 9246476588 • Shweta Computer Park,
: 9848127866 • Vishal Electronics, : 9494417648 | Bengaluru : Gadget IT Solutions, : 080-41249119 / 08 • Lead Tech IT World, : 9341216331 • Mach Computers, : 9845183575 | Chennai : ICom Systems Pvt. Ltd.,
: 9840753857 • Hi-Focus Electronics India Pvt. Ltd., : 9500087331 • Supreme Computers India Pvt. Ltd., : 9840083388 • Pelikan Office Automation P. Ltd., : 09840095577 • Vajawat Computers,
: 8610378019 • Metro Enterprises, : 9841316448 | Coimbatore : Navkar Infotech Private Ltd., : 9894717316 | Kerala : A.J. Distributors, : 9496281396 • Digital World, : 9847017020 • Forerun Computers,
: 9544800281 Yobel Systems, : 9142444405
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
India Wearables Market Sees
                                 Triple-digit Growth in 2020
The India wearables market posted a remarkable          and design also made them the trendsetter,” says        139.3% YoY growth with 2.6-million- unit ship-
144.3% year-over-year (YoY) growth in 2020, exit-       Anisha Dumbre, Market Analyst, IDC India. She fur-      ments in 2020. Noise led the watch category with
ing 2020 with 36.4 million unit shipments, accord-      ther adds, “TWS category saw the much-needed            a 24.5% share in 2020 followed by Realme with a
ing to the recent data from the International Data      price corrections with several vendors launching        15.7% share in the year. Smartwatches, which can
Corporation’s Worldwide Quarterly Wearable              devices at more affordable price points leading to      run third-party applications on the device itself,
Device Tracker. India was the only country in the       the drop in the average selling price of TWS to $45     accounted for a 24.5% share in the watch category,
                                   top 20 to see tri-   in 2020 from $110 in 2019.”                             and Apple continues to lead the smartwatch cate-
                                   ple-digit growth     4Q20 (Oct-Dec 2020) recorded the biggest quar-          gory with a 51.0% share in 2020.
                                   in wearables in      ter for wearables in India, maintaining triple-digit    The Earwear category accounted for 83.6% of the
                                   2020 and con-        growth. Overall, vendors shipped 15.2 million           overall wearable market share to hit 30.4 million
                                   tinues to be         units in 4Q20, growing 198.2% YoY. This was the         unit shipments in 2020. BoAt emerged as the big-
                                   the third-larg-      first quarter when shipments of watches crossed         gest player in the category, accounting for one-
                                   est wearables        the one million mark as vendors shipped 1.3 mil-        third of the category shipments. Samsung with its
                                   market globally.     lion units during the quarter. Noise’s Colorfit pro-    portfolio including JBL, Harman Kardon, Infinity
                                   This growth was      2, Realme watch, Apple’s watch series 6, and new        finished second with a 14.5% share in 2020. BoAt
                                   majorly driven       launches from Amazfit provided this strong growth       also led the TWS segment with a 24.6% share, fol-
by the increasing acceptance of earwear devices         for watches in 4Q20.                                    lowed by Realme with a 13.5% share in 2020.
and upgrades to watches from wrist bands, both          Product Category Highlights: 2020                       Commenting on the outlook of the Indian wear-
recording their highest annual shipments in 2020.       Wristbands declined by 34.3% YoY in 2020 since          ables market, Jaipal Singh, Associate Research
Earwear device shipments grew more than three-          peaking in 2019 as the year ended with 3.3-mil-         Manager, Client Devices, IDC India said, “2020
fold in 2020 compared to the previous year, mainly      lion-unit shipments. After the introduction of wrist    was a year of transition in the audio segment
driven by the affordable launches, and expanding        bands into the Indian market, 2020 has been the         from wired to wireless devices. In 2021, this cat-
use cases beyond entertainment like virtual meet-       first year when the category reported a decline.        egory will further migrate to more sophisticated
ings and e-learning requirements. Truly Wireless        The increasing popularity of watches at similar         devices with enhanced audio experience being
Stereo (TWS) devices were the top gainer seeing a       price points to that of wristbands is the main fac-     the central theme for all vendors,”. He further
tenfold increase with shipments totaling 11.3 mil-      tor of the decline of wristbands. With 46.7% of the     notes,” The high cost associated with wearable
lion units in 2020.                                     share, Xiaomi continued to lead the category in         watches is not much of a challenge anymore.
“Hearables became one of the most sought-after          2020. Realme, which entered the segment in 2020         Also, the watch form factor is now seen as more
electronic categories in 2020. The newer version        finished second with a 12.3% category share.            appealing to the consumers, and vendors will
of hearables are much better in managing the            Watches grew significantly as demand for wrist          leverage this shift by further expanding their
increased audio usages and improved aesthetic           bands declined during the year. Watches saw a           watches portfolio in coming quarters”.

    India Wearables market, Product Categories, Market Share, Year-over-Year Growth 2020 (Shipments are in thousands of units)
                                                                                                                                  Year-over-Year
 Product Category              2020 Shipments           2020 Market Share            2019 Shipments            2019 Market Share unit change (2020
                                                                                                                                      vs 2019)
      1. Earwear                     30,405                     83.6%                       8,484                   57.0%              258.4%
    2. Wrist Band                     3,343                     9.2%                        5,086                    34.1%                      -34.3%
        3. Watch                      2,640                     7.3%                        1,103                     7.4%                     139.3%
        4. Other                         0                      0.0%                         223                      1.5%                      -89.8%
          Total                      36,388                     100%                       14,896                     100%                     144.3%
 Source: IDC Worldwide Quarterly Wearable Device Tracker, March 2021

    India Wearables market, Product Categories, Market Share, Year-over-Year Growth 4Q20 (Shipments are in thousands of units)
                                                                                                                                         Year-over-Year
                                                           4Q20 Market                                           4Q19 Market
 Product Category              4Q20 Shipments                                       4Q19 Shipments                                      unit change (4Q20
                                                              Share                                                 Share
                                                                                                                                             vs 4Q19)
      1. Earwear                     12,977                     85.4%                       3,234                     63.5%                   301.3%
    2. Wrist Band                       882                     5.8%                        1,445                     28.4%                     -39.0%
        3. Watch                      1,333                     8.8%                         350                      6.9%                     280.7%
        4. Other                         0                      0.0%                          65                      1.3%                       0.0%
          Total                      15,192                     100%                        5,094                     100%                     198.2%
 Source: IDC Worldwide Quarterly Wearable Device Tracker, March 2021

CELL IT, VOL-15, ISSUE - 08			                                 		                2		               		                        KRISHNA, March -2021
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
Print I Scan I Copy            Print I Scan I Copy
                                                                                                               DCP-T220                       DCP-T420W
                                                                                                               • Super low cost • Simple UI   • Super low cost • Simple UI
                                                                                                               • Inbox BK: 7500 pages &       • Wireless & mobile printing
                                                                                                                 CMY: 5000 pages each         • Inbox BK: 7500 pages & CMY: 5000 pages
                                                                                                                                                each

                                                                                                               Print I Scan I Copy            Print I Scan I Copy
                                                                                                               DCP-T520W                      DCP-T820DW
                                                                                                               • Wireless printing            • Wired/Wireless printing
                                                                                                               • Mobile printing              • Duplex printing

                                                                                                                                                                                            *Features specied above may vary by models
                                                                                                               • Inbox BK: 15000 pages &      • 20-sheet Auto Document Feeder
                                                                                                                CMY: 5000 pages each          • 80-sheet multi-purpose tray
                                                                                                                                              • Inbox BK: 15000 pages &
                                                                                                                                                CMY: 5000 pages each
                                                                                                                                              Print I Scan I Copy I Fax
                                                                                                                                              MFC-T920DW
                                                                                                                                              • Wired/Wireless printing • Duplex printing
                                                                                                                                              • 20-sheet Auto Document Feeder
                                                                                                                                              • 80-sheet multi-purpose tray
                                                                                                                                              • 1.8-inch LCD screen
                                                                                                                                              • Inbox BK: 15000 pages &
                                                                                                                                                CMY: 5000 pages each

 FOR SALES ENQUIRIES : VIJAYAWADA - Pramod Bhaskaran - 8008143220 / Venkata Prasad Davu - 9490901317 VISAKHAPATNAM - Bukka Bala Murali Krishna – 9705758414

    IMPORTER OF
    KEYBOARD
    FOR YOUR
    LAPTOP
                                                                                                                                                 All
                                                                                                                                               India
                                                                                                                                              Delivery
                                                                               Call us for Special Price
    Special Price for Bulk Dealers
    Keyboard available for all type of Laptops                                +91-981 033 1781

  Aggarwal Computronix Pvt. Ltd.                                              Whatsapp at +91-9810331781, +91-9540581797
  305 A, 3rd Floor, Skylark Building,
                                                                            Aggarwal Computronix                               Aggarwalcomputronix
  Nehru Place, Delhi 110019
CELL IT, VOL-15, ISSUE - 08			                             		                3		            		                                     KRISHNA, March -2021
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
FORM IV
                                                                                                                             EDITORIAL
              Statement about ownership and other particulars about newspaper CELL IT
              to be published in the first issue every year after the last day of February.
                                                                                                                             EDITOR: Dinesh Shyam Sukha
              1. Place of publication                           :   VIJAYAWADA                                               CO-ORDINATOR : Siddhi
                                                                                                                             PRODUCTION & OPERATION: Ramayya
              2. Periodicity of its publication                 :   Monthly                                                  POSTAGE & PACKING: L.N.Rao
              3. Printer’s Name :                                   DINESH SHYAM SUKHA
                                                                                                                             ADVERTISING SALES: V.K.Gupta
                 Nationality    :                                   INDIAN                                                   DESIGN : Dikshit
                 Address        :                                   54-20/3-11, PLOT NO.3, GURUNANAK                         CREATIVE DESIGNER: MKVS
              			                                                   COLONY, VIJAYAWADA-520008
                                                                                                                             ACCOUNTS: Murthy
              4. Publisher’s Name : DINESH SHYAM SUKHA
                 Nationality      : INDIAN                                                                                   MAGAZINE CUSTOMER SERVICE:info@cellit.co.in
                 Address          : 54-20/3-11, PLOT NO.3,                                                                   Ads: press@cellit.co.in
              			 GURUNANAK COLONY,
              			VIJAYAWADA-520008
                                                                                                                             contact@cellit.co.in, 9246402144

              5. Editor’s Name                         :            DINESH SHYAM SUKHA                                       NOTE:
                 Nationality                           :            INDIAN                                                   All products, brands, service names
                 Address                               :            54-20/3-11, PLOT NO.3, GURUNANAK
              			                                                   COLONY, VIJAYAWADA-520008                                mentioned may be trademarks of their
              6. Names and addresses of individuals    :            DINESH SHYAM SUKHA                                       respective owners
                 who own the newspaper and partners or
                 shareholders holding More than
                 one per cent of the total capital.

              I, DINESH SHYAM SUKHA. hereby declare that the particulars given above are true
                 to the best of my knowledge and belief.

              						                                                                               Sd/-
              Date : 1-3-2021					                                                        Signature of Publisher

  Improved Growth for Global AI Market in 2021
Worldwide revenues for the artificial intelligence                     17.4% year over year in 2021, outperforming the       period. In the Business Services for AI market,
(AI) market, including software, hardware, and                         overall AI market by approximately 1%. Its five-      there were only four companies – Ernst & Young,
services, are forecast to grow 16.4% year over year                    year CAGR is expected to be 18.4% with revenues       PwC, Deloitte, and Booz Allen Hamilton – that
in 2021 to $327.5 billion, according to the lat-                       reaching $37.9 billion by 2024. This technology       generated revenues of more than $100 million
est release of the International Data Corporation                      category breaks down into two market segments:        in 1H 2020. Overall, the competitive landscape
(IDC) Worldwide Semiannual Artificial Intelligence                     IT Services and Business Services. IT Services is     in both services markets for AI is a highly frag-
Tracker. By 2024, the market is expected to break                      the larger of the two, accounting for nearly 80%      mented one where players from across the ser-
the $500 billion mark with a five-year compound                        of all AI Services revenues. From a growth per-       vices value chain continue to invest in technology
annual growth rate (CAGR) of 17.5% and total reve-                     spective, IT Services for AI tends to grow faster     assets, innovation resources, and expertise in
nues reaching an impressive $554.3 billion.                            than Business Services for AI except for 2024,        applying AI to solve industry- and domain-spe-
Among the three technology categories, software                        where Business Services for AI is forecast to per-    cific problems for clients.
represented 88% of the total AI market revenues                        form slightly higher than both IT Services for AI     The AI hardware market is the smallest category
in 2020. However, it is the slowest growing cate-                      and the overall AI Services market.                   with approximately 5% share of overall AI reve-
gory with a five-year CAGR of 17.3%. Within the AI                     “Though the pandemic interrupted the momen-           nues in 2020. The share is forecast to increase
software category, AI Applications took the largest                    tum of worldwide AI services market growth,           slightly in 2021 at the expense of AI Software. The
share of revenue at 50% in 2020. In terms of growth,                   enterprise demand for AI capabilities to support      AI Server market grew faster than the AI Storage
the AI Software Platforms market is forecast to be                     business resiliency and augment human produc-         market in 2020, but these results are expected to
the strongest with a five-year CAGR of 32.7%. The                      tivity sustained double-digit expansion in 2020,      the reverse in 2021 when AI Storage is forecast
slowest will be AI System Infrastructure Software                      even as other discretionary projects experienced      to grow 31.8% year over year compared to 26.4%
with a five-year CAGR of 13.7% while accounting                        delays,” said Jennifer Hamel, research manager,       for the AI Server market. By 2024, AI Hardware is
for roughly 36% of AI software revenues. Within                        Analytics and Intelligent Automation Services.        forecast to be a $30.5 billion market with AI Serv-
the AI Applications market, AI ERM is expected to                      “Client demand for technical expertise to develop,    ers representing an 82% revenue share.
grow slightly stronger than AI CRM over the next                       implement, and manage AI applications drives IT       In terms of 1H 2020 vendor share, the top com-
five years.                                                            services expansion, while increasing adoption of      panies in the AI Server market were (in alpha-
“AI is becoming ubiquitous across all the functional                   AI-enabled automation within business processes       betical order) Dell, HPE, Huawei, IBM, Inspur,
areas of a business. Advancements in Machine                           boosts spending on business services.”                and Lenovo. Each of these companies brought
Learning, Conversational AI, and Computer Vision                       The latest release of the AI Tracker covers a total   in more than $250 million in 1H 2020 and col-
AI are at the forefront of AI software innovations,                    of 160 vendor companies in the AI Services mar-       lectively these 6 companies accounted for 58%
architecting converged business and IT process                         ket. Under IT Services for AI, the Top 3 companies    of the market, while 30% went to ODMs. While
optimizations, predictions and recommenda-                             in 1H 2020 were IBM, Accenture, and Infosys.          the number of vendor companies tracked in each
tions, and enabling transformative customer and                        These were the only companies to bring in more        market is the same, the competitive landscape
employee experiences.”                                                 than $500 million in IT Services for AI revenues      of AI Server market is more fragmented than the
The AI Services category grew slower than the                          and their combined share of the market was 28%.       AI Storage market, where the Top 3 companies
overall AI market with 13% annual revenue                              Beyond the Top 3, 13 other companies generated        accounted for 49% market share in 1H 2020.
growth in 2020. However, it is forecast to grow                        more than $100 million each during the same
CELL IT, VOL-15, ISSUE - 08			                                                 		                     4		          		                      KRISHNA, March -2021
EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA
 PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
CELL IT, VOL-15, ISSUE - 08			   		   5		   		   KRISHNA, March -2021
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
The Union Cabinet Approves PLI Scheme for IT Hardware
After the success of Production Linked Incen-          ponents, 10 target sectors along with specific        • Domestic value addition for IT Hardware is
tive Scheme in bringing investments in mobile          product lines having high growth potential            expected to rise to 20% – 25% by 2025 from the
phone (handsets and components) manufactur-            were identified by NITI Aayog for implementa-         current 5% – 10% due to the impetus provided
ing, the Union Cabinet chaired by the Prime Min-       tion of PLI Schemes. PLI Scheme for IT Hardware       by the Scheme. Increase in both domestic man-
                                   ister, Shri Nar-    is a further step in that direction. It comes in      ufacturing and domestic value addition will help
                                   endra Modi          close wake of Production Linked Incentive (PLI)       significantly reduce the large foreign exchange
                                   has approved        Scheme for Telecom and Networking Products            outgo that India will have to otherwise bear.
                                   the Produc-         that was approved by Union Cabinet last week.         • It is expected that the scheme would lead
                                   tion     Linked     The total cost of the PLI Scheme for IT Hardware      to large scale electronics manufacturing in the
                                   Incentive (PLI)     is approximately INR 7,350 crore (Rupees Seven        country and open tremendous employment
                                   Scheme forIT        Thousand Three Hundred Fifty Crore Only) over         opportunities. The scheme has a potential to
                                   hardware            4 years.                                              generate over 1,80,000 jobs (direct and indirect)
                                   products.The        The Scheme shall extend incentives between4%          over 4 years.
target IT hardware segments under the pro-             to1%on net incremental sales (over base year i.e.     • The scheme will promote large scale elec-
posed Scheme include Laptops, Tablets, All-in-         2019-20) of goods manufactured in India and           tronics manufacturing of IT Hardware products
One Personal Computers (PCs) and Servers.              covered under the target segment, to eligible         and contribute significantly to achieving a USD
The scheme proposes production linked incen-           companies, for a period of four (4) years.            1 Trillion digital economy and a USD 5 Trillion
tive to boost domestic manufacturing and               The proposed scheme is likely to benefit major        GDP by 2025.
attract large investments in the value chain of        global as well as domestic manufacturers of IT        Background:
these IT Hardware products.                            hardware products namely Laptops, Tablets, All-       The vision of National Policy on Electronics
PLI scheme for Mobile Phones and Specified             in-One PCs, and Servers. This is an important         2019 notified on 25.02.2019 is to position India
Electronic Components was launched las year            segment to promote manufacturing as there is          as a global hub for Electronics System Design
during the middle of pandemic to establish             huge import reliance for these items at present.      and Manufacturing (ESDM) by encouraging and
India as a hub of electronic manufacturing. It         PLI Scheme is conceived in a manner that incen-       driving capabilities in the country for develop-
has been a huge success in terms of interest           tives are payable by government only after            ing core components, including chipsets, and
received from Global as well as Domestic Mobile        investment has been done, employment has              creating an enabling environment for the indus-
Manufacturing companies. 16 companies were             been generated, production and sales targets          try to compete globally.
approved under the first round of the PLI              have been met.                                        Currently, the laptop and tablet demand in
Scheme for Large Scale Manufacturing of Mobile         Benefits:                                             India is largely met through imports valued at
Phones and Specified Electronic Components.            The scheme will enhance the development of            ` 29,470 crore (USD 4.21 billion) and at ` 2,870
The scheme was announced in April, 2020; last          electronics ecosystem in the country. India will      crore (USD 0.41 billion) respectively. The market
date for application was 31st July, 2020 and the       be well positioned as a global hub for Electron-      for IT Hardware is dominated by 6-7 companies
scheme commenced on 01.08.2020. All this               ics System Design and Manufacturing (ESDM) on         globally which account for about 70% of the
happened during the most challenging times of          account of integration with global value chains,      world’s market share. These companies are able
COVID19, when the economy and manufactur-              thereby becoming a destination for IT hardware        to exploit large economies of scale to compete
ing was under severe stress. In the last 5 months      exports.                                              in global markets. It is imperative that these
of scheme operation and despite challenging            • Over the next 4 years, the Scheme is expected       companies expand their operations in India and
times, the applicant companies, including top          to lead to total production of upto INR 3,26,000      make it a major destination for manufacturing
global mobile phone companies, have produced           crore (INR 3.26 lakh crore) by these 5 Global         of IT Hardware.
goods worth ~INR 35,000 crore and invested             Champions and 10 National Champions.                  Given the current global scenario, the world of
~INR 1,300 crore under the Scheme. Additional          • It is equally heartening to note that the           manufacturing is undergoing a paradigm shift.
employment generation during this period               scheme is also expected to boost exports sig-         Manufacturing companies across the globe are
stands at around 22,000 jobs. Another scheme           nificantly. Out of the total production in the        looking to diversify their manufacturing loca-
for promoting manufacturing of electronics             next 4 years, more than 75% are expected to be        tions to mitigate the risk involved in depending
components called SPECS has also received 22           exports of the order of INR 2,45,000 crore.           on a single market.
applications involving investment of about INR         • The Scheme will bring an additional invest-         PLI Schemes will help in making India a globally
13,500 crore in the areas of active, passive and       ment in electronics manufacturing to the tune         competitive destination for electronics manu-
electromechanical components; displays and             of INR 2,700 crore.                                   facturing and create domestic champions to fur-
mechanics for mobile phones.                           • The direct and indirect revenues generated          ther our mission of achieving an AtmaNirbhar
Based on initial success of the PLI Scheme for         from production under this scheme are expected        Bharat.
Mobile Phones and Specified Electronic Com-            to be INR 15,760 crore over next 4 years.

 Amazon will begin manufacturing Fire TV Sticks in partnership with Cloud Network Technology
Amazon said it will begin manufacturing Amazon         catering to the demands of customers in India,”       launch a production-linked incentive (PLI) scheme
Devices, including Fire TV sticks, in Chennai later    Amazon said in a blogpost. While it did not share     has received a tremendous response globally,”
                        this year in partnership       details of the capacity or investment for the proj-   Prasad said.
                        with Foxconn’s subsidiary,     ect, Amazon said it will continuously evaluate        He added that Amazon’s decision to set up a man-
                        Cloud Network Technol-         scaling capacity to additional marketplaces/cities    ufacturing line in Chennai is a welcome move,
                        ogy. “This is the first Ama-   depending on the domestic demand.                     and it will enhance domestic production capaci-
                        zon manufacturing line in      Amit Agarwal, global senior vice-president and        ties and create jobs as well. “This will further our
                        India, reiterating our com-    country head at Amazon India, shared the infor-       mission of creating an Atmanirbhar Bharat which
                        mitment to the Govern-         mation with Minister for Communications, Elec-        is digitally empowered,” Prasad further stated.
ment of India’s ‘Make in India’ for an Atmanirbhar     tronics and Information Technology Ravi Shankar       The minister also put out a series of tweets about
Bharat.                                                Prasad. “India is an attractive investment desti-     the virtual discussion and said he had asked Ama-
“The device manufacturing programme will be            nation and is poised to become a major player in      zon India to help in taking products made by
able to produce hundreds of thousands of Fire          the global supply chain in the electronics and IT     Indian artisans and Ayurvedic products to global
TV Stick devices (for video streaming) every year,     products industry. Our government’s decision to       markets through its platform.

CELL IT, VOL-15, ISSUE - 08			                                		               6		             		                          KRISHNA, March -2021
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
No.1 Motherboard brand

    ASUS Representatives:
    AP / Telangana: 9652998785   Chennai: 9094003141    Gujarat: 9833329721   Mumbai: 9833329721           Rest of Maharashtra: 9890288528
    Bangalore: 8123596011        Delhi: 9310604085      Kerala: 9745111198    Madhya Pradesh: 9833329721   West Bengal: 9836040976

                                                              For Sales Enquiries : vijendra_sharma@asus.com
                                                              For feedback, email reachus@asus.com or info_india@asus.com

CELL IT, VOL-15, ISSUE - 08			                         		           7		           		                        KRISHNA, March -2021
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
Potential for the defence industry
2020 was a tough year for the industry, filled with    In September 2020, the MoD released the long           setting up manufacturing facilities on their own
challenges and unprecedented circumstances not         awaited and updated version of DPP 2016, now           or partnering with the Indian companies through
seen in nearly 100 years. The Covid-19 pandemic        referred to as the Defence Acquisition Procedure       JV or technology agreements and thus progress
has been a great leveller, affecting everyone,         (DAP) 2020. DAP 2020 introduces comprehensive          towards ‘Make in India for the World’.
regardless of organisational parameters including      structural and organizational changes in the eco-      These policy initiatives taken by the MoD over the
size, maturity, geographical locations or individ-     system to target and accelerate acquisition and        past year are testimony that indigenisation and
ual parameters including age, gender, race and         delivery of projects.                                  self-reliance are not just buzz words. The Govern-
                                                       The number of procurement categories has also          ment has taken conscious decisions to make them
                                                       been increased to encourage greater participation      a reality.
                                                       of the Indian industry and attract foreign compa-      Though there is still a long way to go, the Indian
                                                       nies to manufacture equipment in India.                defence industry has proven its mettle. Despite
                                                       In addition, the level of indigenous content has       the sector having opened up to the private indus-
                                                       been increased by 10% across all categories, to        try only in 2001, the private sector has shown
                                                       promote the Indian industry. The most notable          excellent growth. It has evolved from being com-
                                                       part of the DAP 2020 evolution was the total           ponent and subsystem manufacturers to design-
country of residence. Thankfully, with the avail-      involvement of stakeholders including the indus-       ing and building complete Solutions, System of
ability of vaccine, the new year has begun on a        try in the consultative process as well as reviews     Systems and Platforms.
hopeful note.                                          of the draft documents to shape a policy assuring      Indian private defence manufacturers have also
Throughout the pandemic, the Indian industry has       ease of doing business.                                done quite well in respect of defence exports.
shown tremendous resilience, unwavering resolve        One of the most notable policy initiatives of          According to data published by the DDP, in April
and commitment towards collectively meeting            the MoD in 2020 was the publication of a list of       2020, the vast majority of defence export approv-
the challenge on account of Covid-19. Even when        101 defence items that were prohibited to be           als have been secured by India’s private sector.
several industries had to shut down their manu-        imported. This list comprised not just simple          The data also show that the private sector’s
facturing plants, due to the lockdown restrictions,    parts but also hi-tech weapon systems and plat-        exports have strongly grown in recent years. For
they were quick to offer their resources, when         forms such as artillery guns, assault rifles, con-     instance, in FY 2019-20, India’s private sector was
given the opportunity, for manufacturing of crit-      ventional submarines, corvettes, sonar systems,        attributed with 93% of defence export approvals in
ical Covid-19 related medical items.                   shipborne cruise missiles, light transport aircraft,   terms of value, while the remainder was secured
The pandemic also brought with it a ‘new normal’,      LCHs, radars and many other major items to ful-        by DPSUs. Also, the export performance by India
especially the virtual interactions and events to      fil the needs of our Defence Services. This move       has been spectacular having grown 15-16 times
stay in touch, discussions, firm up strategies and     shall provide great impetus for the growth of the      over the past 6-7 years.
policy reforms. Not just the industry, but the Gov-    Indian defence sector and is expected to garner        The Indian defence industry ecosystem is fast
ernment also was quick to adapt to this mode of        orders worth about Rs 4 lakh crore for the domes-      evolving. Before the pandemic hit, the DDP had
engagement. For example, during the first week of      tic industry within the next six to seven years.       set a target of Rs 90,000 crores for the defence
the lockdown, CII and SIDM were able to organise       We are also very enthused with the MoD policy          sector for FY 2020-21. This was considered a very
a direct interaction for the defence industry with     for carving out a share of the defence budget          achievable target, when budgeted; however, as we
the leadership in the Ministry of Defence, with Dr     for the domestic industry. Hon’ble Raksha Man-         all know, Covid-19 interrupted this momentum.
Ajay Kumar, Defence Secretary, as chair. The objec-    tri ji announced allocation of Rs 52,000 crores        Nevertheless, there have been clear indications
tive of this interaction was to highlight the poten-   for domestic industry for FY 2020-21 out of            that the industry is gradually bouncing back on
tial challenges that the industry was likely to face   Rs 1,12,000 crores of defence capital budget,          its feet.
and solutions needed to ease the situation.            i.e., nearly half. Recent announcements – such         The defence industry has a lot to look forward to
I am happy to share that despite the pandemic,         as Defence Acquisitions Council (DAC) having           in the new year as we shall see the actual effects
the Indian defence sector has progressed well,         accorded approval for schemes worth Rs 38,000          of the path-breaking policy changes. The MoD is
helped by the several mitigation measures such as      crores with a major part for Indian industry,          also expected to soon publish the Defence Pro-
release of payments that were due, granting Force      and also Cabinet Committee on Security (CCS)           curement Manual (DPM) 2020 which is a govern-
Majeure benefits irrespective of contracts includ-     approval for signing a contract for indigenously       ing document for revenue procurement that is
ing / excluding specific clause, extension in dates    designed LCA aircrafts – reflect the Government’s      served by a very large spectrum of Defence indus-
of submission of industry responses to RFPs / RFIs     resolve for “Atmanirbhar Bharat” through creation      try, especially MSME.
/ EOIs etc., deferment of interest payments on         of tierised Defence industry to develop a self-re-     Apart from this, Budget 2021-22 promises to be
existing loans, extending credit lines to MSMEs,       liant Military- Industrial Complex with strategic      a gamechanger. We hope the Government shall
relaxation in application of Insolvency Law and        choice of action, at will.                             make a significant increase to the defence budget
multiple policy initiatives taken by the Ministry of   The MoD’s policy changes have been aimed at            and the indigenous industry allocations in order
Defence.                                               facilitating the ease of doing business in India       to ensure that the three Services have sufficient
With proactive and industry-friendly policies          and ensuring that we soon become a leading des-        funds for procurement and upgradation of equip-
including the Revised Public Procurement (Pref-        tination for defence manufacturing. To further         ment.. Besides being favourable for the growth
erence for Make in India) Order, 2017, visionary       foster the sustenance and growth of the domes-         of the Indian defence industry, this will enhance
Defence Production and Export Promotion Policy         tic defence sector, the MoD has taken concrete         our Armed Force’s trust on indigenous industry to
(draft), Negative List for Imports, and Procedures     actions to promote defence exports on multiple         provide differentiated products that serve as force
– Defence Acquisition Procedure 2020, Defence          fronts. The export promotion webinar series is         multipliers in their hands.
Procurement manual 2020 (draft),tax incentiv-          one such example wherein the Department of             The pandemic and the recent border skirmishes
isation (lower tax rates for new manufacturing         Defence Production encouraged 25 country-spe-          along our Northern frontiers have invariably
companies), labour reforms and reform in sizeably      cific webinars to be organised so that the industry    demonstrated the need for indigenously designed
decriminalising the Company Law, in quick suc-         can understand the defence requirements of other       and developed defence equipment to ensure
cession, the Government and MoD have provided          countries and identify potential business oppor-       national security.
the required support as well as impetus not only       tunities.                                              With the collective effort of the Government,
to sustain the domestic defence industry in the        The easing of FDI regulations and introduction         Armed Forces and the industry serving as the 6th
short term but also sustain it in the long run by      of Buy (Global – Manufacture in India) in DAP          arm of Defence, I am certain we shall create new
facilitating exports and hand-holding for explor-      2020 are invitation for the global defence OEMs        history, not only for tiding over this pandemic but
ing external markets.                                  to participate in the Indian defence industry by       to march ahead on the path of self-reliance.

CELL IT, VOL-15, ISSUE - 08			                                		                8		             		                          KRISHNA, March -2021
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
NEWS IN FOCUS

    Acer India opens its biggest Flagship                                                                   K7 Computing launches K7 Ultimate
                                                                                                             Security lifetime validity Antivirus
       Experience Store in Bengaluru                                                                       K7 Computing has recently launched K7 Ultimate
                                                                                                                               Security Infiniti Edition that gives
                                                     The store offers premium retail experience as                             the customer lifetime validity for
                                                     well as exceptional service to its customers with                         up to 5 devices. K7 Ultimate Secu-
                                                     complete demo zones and dedicated gaming                                  rity Infiniti Edition has launched to
                                                     experience center. The world class Acer Mall                              celebrate the company entering
                                                     experience center offers consumers the option to                          its 30th year of operations.
                                                     interact and get a firsthand feel of some of the      The Infiniti Edition is available only for a month and
                                                     most advanced PC and lifestyle products ranging       to the first 50,000 customers worldwide at a special
                                                     from laptops to air-purifiers.                        price of Rs. 3,999 excluding tax.
                                                     Acer is planning to open over 200 stores in India     J Kesavardhanan, Founder and CEO of K7 Computing,
Acer India launched India’s biggest swanky new       by this year with product experience zones, highly    said “K7 Computing has been harnessing the latest
Flagship Acer Mall experience store in Koraman-      trained staff and multiple ownership schemes like     technology to fight cyber threats for 3 decades. Our
gala, Bengaluru. The store is part of the brand’s    No Cost EMI, long-term warranty and accidental        single-minded mission to keep you and your loved
retail strategy to allow its customers to experi-    damage protection along with a range of excit-        ones safe is exemplified by the many awards we have
ence the entire array of product portfolios with     ing offers. As a brand Acer is moving towards a       won and the 25 million users across 100 countries
dedicated gaming, lifestyle and all other product    lifestyle technology company offering a range of      who trust us. We have launched the K7 Ultimate
segments. Store also features the extraordinary      products which helps consumers live a healthier,      Security Infiniti Edition to protect your family for a
Predator Thronos gaming cave for the ultimate        smarter and more connected life.                      lifetime because your enduring peace of mind has
immersive gaming experience.                                                                               always been, and always will be, our priority.”

                                    Robustness of NSE’s Technology
                                 Infrastructure – February 24th incident
                                                     umes despite a challenging external environ-          sidered all the available alternatives on hand
                                                     ment over the last one year due to the pan-           including invocation of DR to decide on the
                                                     demic without any impact on trading. Equity           course of action that would bring up the market
                                                     and equity derivatives segments’ daily average        at the earliest with least disruption to market
                                                     volumes have gone up by 122% and 79% respec-          participants and post evaluation, a decision was
                                                     tively in 2021 compared to 2019. Average order        taken to bring up the systems at the primary
                                                     messages per day have gone up by about 200%           site. NSE regularly tests its DR readiness in line
                                                     during the period across all segments with a          with SEBI regulations wherein quarterly drills
                                                     peak load of over 6.5 billion order messages in       are conducted and live trading sessions from DR
                                                     a day. Further, NSE and NSE Clearing have also        site are conducted twice a year.
A: Technology is very critical in providing a        implemented multiple structural changes over          • NSE was continuously working on resolution
stable and reliable platform for operating the       the last two years like interoperability in a seam-   of the problem and once the same was resolved,
market successfully and NSE has always given         less manner.                                          NSE made an announcement with respect to
this dedicated focus and attention on multiple       • NSE constantly endeavours to provide a glitch       re-opening of the markets to its members at
fronts as under:                                     free environment. However, the complex tech-          3:17pm. This communication was done only
• NSE has a robust, resilient, secure and fault      nology architecture has significant external and      after there was visibility and clarity on resump-
tolerant technology infrastructure supported by      vendor dependencies in terms of connectivity          tion of services and any prior communication
best in class equipment from vendors like Cisco,     and hardware. It is pertinent to note that glob-      would not have been appropriate.
HP, Dell, Hitachi, Checkpoint, Palo Alto, Oracle     ally, in the last two years, there have been trad-    • Trading shut down and re-open were done
etc. and aided by able technology service pro-       ing outages in many markets such as Australia,        after giving due notice to the market. In order
viders like TCS, Cognizant, Wipro etc. Further,      New Zealand, Japan, Germany and UK.                   to ensure orderly opening of the market, all out-
NSE has a strong technology governance process       B: With respect to the incident that occurred         standing orders were cancelled and a pre-open
in place wherein the technology infrastructure is    on February 24, 2021, NSE wishes to reiterate         session was conducted to discover re-open
reviewed on a regular basis by committees like       the following:                                        price and then the markets were opened. It is
Standing Committee on Technology which has           • NSE has multiple telecom links with two ser-        important to note that there was no impact on
technology experts and also multiple types of        vice providers to ensure redundancy and we            trades executed before the market shut down at
audits by various firms/institutions with special-   received communication of instability of the          11:40am. The process followed is as per interna-
ized expertise.                                      links from both the service providers.                tional best practices.
• NSE invests heavily in its technology infra-       • While there was no impact on the trading sys-       • NSE was in close contact with SEBI and keep-
structure on a continuous basis and over the last    tem, the instability of telecom links mentioned       ing them updated of developments.
3-4 years, NSE has almost tripled its annual cash    above resulted in an impact to the online risk        • NSE is awaiting detailed root cause analysis
spend on capital and operational expenses on         management system of NSE Clearing and other           from our vendors regarding this incident.
technology to approximately 900 crores with a        systems. Critical systems such as the risk man-       C: NSE greatly appreciates the support and
strong technology workforce of approximately         agement system are configured with redundan-          guidance provided by all stakeholders includ-
1500 plus people (employees and vendor staff).       cies such that there is no single point of failure.   ing the government, SEBI, our trading mem-
• Multiple transformational projects have been       • Given that the online risk management sys-          bers and other market intermediaries and is
completed and are ongoing to ensure that our         tem was unavailable, market functioning could         committed to continuing to provide a robust
systems continue to be robust, resilient, secure     not continue normally on NSE and hence had to         and stable platform for the markets to develop.
and state of the art.                                be shut down. NSE informed market participants        We take our responsibility very seriously and
• NSE is the largest derivatives exchange in the     around 11:30am that trading on NSE will close at      strive to continuously learn and improve. We
world by volumes and it has a demonstrated           11:40am.                                              sincerely regret the occurrence of the incident
track record of handling significantly high vol-     • Post shut down of trading on NSE, we con-           on February 24, 2021.

CELL IT, VOL-15, ISSUE - 08			                              		               9		             		                           KRISHNA, March -2021
BECAUSE IT'S NOT JUST VIDEO. IT'S INSIGHT - CELLIT ...
NEWS IN FOCUS

                      HP Inc. to Acquire HyperX                                                               Polycab’s Telecom business unit
                                                                                                              has launches the whole range of
HP Inc. announced a definitive agreement to            ing team to the HP family,” said Enrique Lores,
                  acquire HyperX, the gaming           President and CEO, HP Inc. “We continue to             end-to-end passive networking
                  division of Kingston Tech-           advance our leadership in Personal Systems by          Polycab India Ltd. is all geared up to continually
                  nology Company. The acqui-           modernizing compute experiences and expand-                               bring in the finest practices
                  sition supports HP’s strat-          ing into valuable adjacencies. We see signif-                             to design and build networks
                  egy to drive growth in its           icant opportunities in the large and growing                              for seamless connectivity and
                  Personal Systems business,           peripherals market, and the addition of HyperX                            the best of experiences for
where gaming and peripherals are attractive            to our portfolio will drive new sources of inno-                          the users. Polycab’s Telecom
segments. HyperX’s award-winning product               vation and growth for our business.”                                      business unit has launched the
portfolio spans a range of gaming peripherals,         PC gaming continues to be one of the most              whole range of end-to-end passive networking
including headsets, keyboards, mice, mouse             popular forms of video gaming, with the PC             for organizations – public and private – in India.
pads, USB microphones, and console accesso-            hardware industry anticipated to be worth $70          As a next-generation wireless technology, 5G
ries.                                                  billion by 2023. The global peripherals market         would bring in low latency, ultra-high-speed
“HyperX is a leader in peripherals whose tech-         is expected to grow to $12.2 billion by 2024,          data-rate, huge data-traffic and connection-den-
nology is trusted by gamers around the world           with gaming peripherals representing a dispro-         sity, thereby creating a need for a rapid and
and we’re thrilled to welcome their outstand-          portionate share of this growth.                       structured roll-out of optical fiber cables in India.
                                                                                                              With a single OEM-strategy for electrical and

VAIO introduces its customer care helpline in India                                                           passive networking solutions under one brand,
                                                                                                              Polycab creates a strong national sentiment and
VAIO introduces its customer care helpline             mild/grave issues in context to the VAIO models.       aligns perfectly with the essence of Indian gov-
in India. Reassuring patrons of its proactive          Projecting a customer-centric approach and deliv-      ernment’s initiatives like Make-in-India and Aat-
                   approach and round the clock        ering the best of all worlds to the patrons, the       manirbhar Bharat.
                   services, VAIO’s customer           brand endeavors to become the go-to name in            “We stand staunchly committed to play the
                   support is a toll-free helpline     the Indian market.                                     role of a partner and contribute sizably to our
                   (1800-103-9635) and will be         With a spirit of ingenuity, unique design, and         national missions like Aatmanirbhar Bharat,
                   available 24×7 at the conve-        technological advancements, the brand reintro-         Make in India and Digital India, by being an inte-
                   nience of the clients pan India.    duced itself to the Indian market recently and is      grated and single source provider of power and
The latest toll-free support initiative indicates      only making it easier for the customers and tech-      passive networking solutions,” says, Inder T. Jais-
the relentless efforts of VAIO to connect with its     buffs to swoon over the Japanese craftsmanship         inghani , Chairman & Managing Director, Poly-
customers and presents a helpful front to cater        and expertise. Leveling up the tech-game in the        cab India Ltd. Inder T. Jaisinghani further added,
to its customers to resolve all concerns related       country and offering modern-day digital collabo-       “In today’s digital era of power and data emerg-
to maintenance and product information. Tend-          ration with technology, VAIO is retracing its way      ing as complementary assets, we’ve brought
ing to software as well as hardware glitches, the      back and creating an upward spiral of growth for       together the offerings to evolve as a stronger
laptop-owners can now directly reach out to the        itself while inspiring others in the same league.      and more capable, single-source manufacturer
customer support and smoothly sail through any                                                                and provider of power and data-solutions.”

   Ingram Micro India signs distribution agreement with Numeric,
                 expands Power Systems portfolio
Ingram Micro India announced that it has signed        has the distinction of having the largest service      and customers the full spectrum of UPS solutions
a distribution agreement with Numeric, a mar-          infrastructures in the industry with 255 direct ser-   to keep their businesses and homes running with-
ket leader in UPS technology. Part of the Legrand      vice centers and 1200 service professionals.           out any interruptions.”
group, Numeric is one of the top 3 UPS brands in       Sanjay Achawal, Executive Director, Consumer &         Welcoming Ingram Micro India on board as the new
the country with over 35 years of expertise and 28     Commercial Business, Ingram Micro India said,          National Distributor, Palash Nandy, CEO, Numeric
years of consistent leadership in the Li and 1P UPS    “Digitization and automation of business processes                         said “Being leaders in the
categories.                                                                require a reliable power source                        UPS category, we have always
Numeric’s UPS line includes a broad range of power                         for smooth operations, and this                        placed a strong emphasis on
backup systems ranging from 600 VA to 21 MW.                               is driving demand for UPS tech-                        distribution channel growth.
The products are available across Line Interactive,                        nology in India. Moreover, we                          We are certain that this asso-
Single Phase, Three Phase UPS for residential, com-                        are seeing increased interest                          ciation of two leaders would
mercial and industrial needs. Numeric has built a                          on the consumer side as well       bring a lot of value to the partners and customers
credible customer base spread across different seg-    due to the shift to work from home and e-learn-        of Numeric and Ingram Micro India. We look for-
ments like IT/ITES, Data centers, Healthcare, Infra-   ing. With the addition of the Numeric to our Power     ward to uninterrupted growth opportunities for all
structure, BFSI, Manufacturing and Retail. Numeric     Systems portfolio, we are able to offer our partners   stakeholders.”

    GajShield Infotech Appoints SEA Infonet as Their Value-added Distributor
GajShield Infotech, a leading Data Security                            Sonit    Jain,   CEO     –             Biswajeet Saha, Director – SEA Infonet
Firewall solution provider with a global                               GajShield Infotech, said,              Pvt. Ltd. said, “Our strength lies in the
presence, has appointed SEA Infonet Pvt.                               “Our association with SEA              fact that we have ver y good penetration in
Ltd., as their value-added distributor for                             Infonet is sure to bring               the Indian market, and over two decades
India.                                                                 in the much-needed value               of loyalty that are backed by a ver y expe-
This    strategic   association   between                              add that we’ve been seek-              rienced sales, pre-sales, and post-sales
GajShield and SEA Infonet will help                    ing in India. Through this partnership, we             team. Our association with GajShield will
GajShield in further penetrating the mar-              will be able to reach out to potential cli-            bring out the best of both the companies
kets and expanding their reach to more                 ents more easily. We aim to make the best              and we’re looking for ward to a long-term
businesses that can benefit from data                  use of the best capabilities of both the               association.“
security solutions.                                    companies for boosting our businesses.”

CELL IT, VOL-15, ISSUE - 08			                                		                10		            		                          KRISHNA, March -2021
HARDWARE  & TECHNOLOGY
 SPECIAL NEWS

  Fujitsu and RIKEN Complete Joint Development of Japan’s                                                    MediaTek’s MT9638 4K Smart TV Chip
                                                                                                               Ushers in a New Era of AI-Enabled
          Fugaku, the World’s Fastest Supercomputer                                                           Interactive Multimedia Experiences
Fugaku is Japan’s supercomputer that has been       top spot for two consecutive terms in June
                                   developed as     and November 2020 in four categories on the              MediaTek announced its new 4K smart TV chip,
                                   a core sys-      major high-performance computer rankings:                the MT9638, with an integrated high-perfor-
                                   tem for the      the TOP500, HPCG, HPL-AI, as well as the Graph                                           mance AI process-
                                   innovative       500, and has been used on a trial basis under the                                        ing unit (APU).
                                   High-Per-        “Program for Promoting Research on the Super-                                            MT9638 supports
                                   formance         computer Fugaku”, “research projects aimed to                                            cutting-edge
                                   Computing        combat COVID-19”, etc. since April 2020. In these                                        AI-enhancement
                                   Infrastruc-      trials, two projects, “Study on Large-Scale Numer-                                       technologies such
ture (HPCI) promoted by Japan’s Ministry of Edu-    ical Fluid Simulation” and “Largest Ever Meteoro-                                        as AI super res-
cation, Culture, Sports, Science and Technology     logical Calculation” have already been selected as       olution, AI picture quality and AI voice assis-
(MEXT).                                             the ACM Gordon Bell Prize finalists. In addition,        tants, plus variable refresh rate (VRR) and MEMC
In 2014, RIKEN and Fujitsu began joint develop-     research on “Prediction and Countermeasures              (motion estimation and motion compensation)
ment of Fugaku and completed delivery of all        for Infection by Virus Contaminated Droplet in           so graphics appear smoother. With its high per-
racks in May 2020. Since then, they have devel-     Indoor Environment” has led to changes in peo-           formance processing for optimized visual qual-
oped and optimized the user environment in          ple’s lifestyles, and Fugaku is already making           ity, MT9638 gives global TV makers premium
preparation for the commencement of shared          steady progress toward becoming a key techno-            features to design competitive 4K smart TVs.
use.                                                logical platform for science and for building Soci-      MediaTek’s premium TV chip technologies are
In the meantime, Fugaku has claimed the world’s     ety 5.0.                                                 designed to enhance the user experience with
                                                                                                             our custom APU that brings high-performance

       Hewlett Packard Enterprise Advances Edge                                                              AI computing to smart TVs. With built-in AI
                                                                                                             picture quality technology, the chip enables
           Leadership with HPE SimpliVity                                                                    real-time content and scene recognition, auto-
                                                                                                             matically adjusting color saturation, brightness,
Hewlett Packard Enterprise announced enhance-       ciently replicate apps and data directly to a cen-       sharpness, dynamic motion compensation and
                                   ments to HPE     tralized HPE StoreOnce appliance for compliance          smart noise reduction to improve overall image
                                   SimpliVity for   and long-term retention                                  quality. MediaTek’s AI super resolution technol-
                                   the enterprise   “If you’re a retail company or a business with           ogy, combined with the company’s MEMC tech-
                                   edge, includ-    many stores and locations, I would highly recom-         nology, intelligently upscales resolution through
                                   ing advance-     mend HPE SimpliVity for your branch offices and          multi-frame blending to deliver clearer images
ments in data protection with native backup to      warehouses,” said Aleh Sadaunichy, Infrastructure        at the smart TV’s native resolution.
cloud and centralized backup for compliance.        Solutions Architect, Staples Solutions. “The sim-
Additionally, HPE is announcing support for con-
tainers to run cloud-native applications at the
                                                    plicity, scalability, reliability, transcendent speed,
                                                    and the ease of the restores are why we choose
                                                                                                             AMD Unveils AMD Radeon
edge, and drive business transformation. New        this product. The comprehensive data protection          RX 6700 XT Graphics Card
capabilities include:                               capabilities that include native backup to public
   Kubernetes CSI Plugin for HPE SimpliVity pro-    cloud are very compelling.”                              AMD introduced the AMD Radeon RX 6700 XT
vides streamlined management and resilient, all-    Organizations are witnessing unprecedented               graphics card, providing exceptional perfor-
in-one hyperconverged infrastructure (HCI) to run   application and data growth at the edge, creating        mance, stunningly vivid visuals and advanced
both container and virtual machine (VM) work-       new opportunities to extract value from data by                                     software features to
loads on a unified platform at the edge             running applications and processing data locally.                                   redefine 1440p reso-
   HPE SimpliVity enhanced integration with HPE     They are also bringing new, cloud-native applica-                                   lution gaming.
StoreOnce protects distributed edge sites with      tions to the edge, while still supporting existing                                  Representing       the
automated, app-aware policies to easily and effi-   virtualized applications at edge sites.                  cutting edge of engineering and design, AMD
                                                                                                             Radeon RX 6700 XT graphics cards harness break-
 Qualcomm Redefining Wireless Audio with Launch of                                                           through AMD RDNA 2 gaming architecture, 96MB
                                                                                                             of high-performance AMD Infinity Cache, 12GB of
          Qualcomm Snapdragon Sound                                                                          high-speed GDDR6 memory, AMD Smart Access
                                                                                                             Memory1 and other advanced technologies to
Qualcomm Technologies International, Ltd.           latencies and other challenges which commonly            meet the ever-increasing demands of modern
today announced Qualcomm® Snapdragon                occur when streaming music, video conferenc-             games. Delivering up to 2X higher gaming per-
Sound™ technology, an optimized chain of            ing, or gaming over wireless connections. By             formance in select titles1 with amazing new fea-
                                                    focusing end-to-end, we are looking to deliver           tures compared to the current installed base of
                                                    innovations to solve common consumer pain-               older-generation graphics cards and providing
                                                    points across virtually all audio interaction            more than 165 FPS in select esports titles2, the
                                                    points,” said James Chapman, vice president and          AMD Radeon RX 6700 XT graphics card pushes
audio innovations and software designed to pro-     general manager, Voice, Music and Wearables,             the limits of gaming by enabling incredible,
vide seamless, immersive audio in, and across,      Qualcomm Technologies International, Ltd.                high-refresh 1440p performance and breathtak-
devices including smartphones, wireless earbuds     “Qualcomm Technologies is uniquely positioned            ing visual fidelity.
and headsets. Snapdragon Sound is designed to       to provide tremendous value to customers                 “Modern games are more demanding than ever,
provide a superior sound experience for con-        with Snapdragon Sound and help them quickly              requiring increasing levels of computing horse-
sumers while listening to streaming music, com-     commercialize products differentiated by great           power to deliver the breathtaking, immersive
municating on the phone, or wirelessly gaming.      sound quality. Our system-level approach aggre-          experiences gamers expect,” said Scott Herkel-
To coincide with this launch, Amazon Music          gates multiple technologies and the latest prod-         man, corporate vice president and general man-
and Qualcomm Technologies also announced a          ucts from across our mobile and audio platform           ager, Graphics Business Unit at AMD. “The AMD
curated Snapdragon Sound Playlist.                  portfolios to achieve our vision of delivering           Radeon RX 6700 XT graphics card hits the sweet
“The human ear is highly sensitive to glitches,     high-resolution, wired quality audio, wirelessly.”       spot for 1440p gaming. For most gamers still
                                                                                                             playing on three-to-four-year-old graphics cards.

CELL IT, VOL-15, ISSUE - 08			                             		                 11		             		                         KRISHNA, March -2021
HARDWARE  & TECHNOLOGY
 SPECIAL NEWS

       Intel Launches SSD for Everyday                                                                          SanDisk, a subsidiary of Western
                                                                                                                 Digital has announced two new
       Computing, Mainstream Gaming                                                                             high performance external SSDs
                                                                                                                SanDisk, a subsidiary of Western Digital
Building on Intel’s Memory and Storage 2020             ideal storage solution for thin-and-light laptops.”                   has announced two new high
event in December, Intel is launching the Intel®        –Rob Crooke, Intel senior vice president and gen-                     performance       external    SSDs
Solid State Drive (SSD) 670p, a 144-layer quad-         eral manager of the NAND Products and Solutions                       for the Indian market, namely
level cell (QLC)-based client SSD.                      Group                                                                 the Extreme Portable SSD and
                                 “The Intel SSD         Developed using the latest QLC technology, the                        Extreme PRO Portable SSD. They
                                 670p is based on       Intel SSD 670p is equipped with capacity of up                        feature durable and shock-re-
                                 our    144-Layer       to 2 terabytes in a single drive, offering tremen-                    sistant designs, and they offer
                                 QLC 3D NAND            dous value for everyday computing needs, as             speeds up to 2000MB/s for reads and writes.
                                 with 128 giga-         well as mainstream gaming. Compared with the            The Extreme Portable and Extreme PRO Porta-
                                 bytes per die and      previous generation Intel® QLC 3D NAND SSD,             ble SSDs are designed to meet the high-speed
                                 provides up to         the 670p offers improved performance, including         storage needs for professional photographers,
                                 two times bet-         2X sequential read and a 20% endurance update.          videographers and enthusiasts. The Extreme
ter read performance, 38% better random read            Tuned for low queue depth and mixed workloads           Portable features up to 1050MB/s read and up
performance and up to 50% better latency over           to meet the demands of today’s most common              to 1000MB/s write speeds, while the Extreme
our previous generation SSDs. By offering peak          computing needs, Intel’s newest client drive            PRO Portable SSD features up to 2000MB/s read
performance, capacities up to 2 terabytes, and          offers the right balance of performance, cost and       and up to 2000MB/s write speeds. For data secu-
improved reliability, the Intel SSD 670p is the         power                                                   rity, they feature built-in 256-bit AES hardware
                                                                                                                encryption and password protection.

  Now Capture, Create and Connect with the new Kingston Workflow Station
Taking a leap ahead in its credo of empowering          creators and photographers, Kingston’s Work-            It supports USB 3.2 speeds which get you to
users to manage and store data, Kingston Tech-          flow Station and Readers give users the freedom         your post-production process faster than ever.
                              nology, a world           to create and customize a file offload setup that       Now instead of wasting your valuable time just
                              leader of memory          fits their needs allowing them to transfer video,       transmitting files, you can use it for creating
                              products and tech-        photos, and audio from multiple sources at once         compelling content. You can go from recording
                              nology solutions,         really fast.                                            to post-production within a short time with the
                              today announced           The new Kingston Workflow Station and Read-             new Workflow Station. It enables you to expedite
the launch Kingston’s Workflow Station and              ers provide a flexible system to transfer video,        your post-production workflow and create a file
Readers in India. Targeting the new age content         photos, and audio from multiple sources at once.        offload setup that fits your needs.

Acer launches Acer Aspire 7 gaming laptop – India’s first laptop powered                                             HP Pavilion 13, 14 and 15
       by AMD Ryzen™ 5000 Series Mobile Processors, on Flipkart                                                  laptops with 11th Gen processors
Acer India has unveiled its new Aspire 7 gaming         ratio. The new Aspire 7 is designed as a powerful,              launched in India
                             laptop, powered by         well-rounded laptop with minimalist designs, ideal      HP launched their new Pavilion 13, Pavilion
                             the      much-awaited      for gamers who particularly care about perfor-          14 and Pavilion 15 series of laptops for India,
                             AMD Ryzen™ 5000            mance, display quality, weight, and battery life at     featured with a narrow bezel design, Intel’s
                             Series Mobile Proces-      an affordable price. The Aspire 7 is all about deliv-                             latest 11th gen Core
                             sor. With the AMD          ering users with everything necessary to express                                  processors with the
                             “Zen 3” core archi-        themselves and their passions.                                                    option of either an
                             tecture and industry       With innovation at its core, Acer goes the extra                                  integrated GPU or
                             leading 7nm process        mile to ensure its gaming machines offer the right                                dedicated     NVIDIA
technology, the Aspire 7 will be available on India’s   design and power for the best gaming experience.                                  GPUs. HP said that
homegrown e-commerce marketplace Flipkart and           With the latest AMD Ryzen™ Mobile Processors                                      these are the compa-
Acer online brand store. Acer’s new Aspire 7 gam-       powering the Aspire 7 gaming laptop, gamers now         ny’s first consumer notebook range that uses
ing laptop boasts AMD’s latest generation mobile        have more features packed in sleek design to lift       post-consumer-recycled and ocean-bound
processor and NVIDIA GeForce GTX™ 1650 GPU              their gaming experience to a whole new level with       plastics.
graphics which will help gamers get the most out        the right amount of specifications and value price      All three laptops have a 3D seamless metal
of the 15.6” screen with a large screen-to-body         point.                                                  chassis, giving them a sleek, clean look and
                                                                                                                feel. The displays have three-sided micro edge
              JBL Announces New Editions of its Most Beloved                                                    bezels; the Pavilion 13 offers Full HD screens,
                                                                                                                while the Pavilion 14 and Pavilion 15 offers
               Speakers- Boombox 2, Go 3 and Clip 4 in India                                                    both HD and Full HD options. The keyboards
Exciting news for those who enjoy powerful and          compact new form with great sound and long              are edge-to-edge, the trackpad has been made
portable sound as JBL has launched the latest ver-      lasting battery that made it a universal favorite of    larger and HP offers the option of having a fin-
                            sions of its most popular   young music enthusiasts. JBL Clip 4 speaker features    gerprint sensor.
                            speakers – JBL Boombox      a rugged, waterproof & dustproof design along with      The laptop series have been updated to the
                            2, JBL Go 3 and JBL Clip    a vibrant fresh look for the adventure lovers who       Intel 11th Gen Core processor, and for the
                            4 in India. Each speaker    like to carry a compact and powerful sound every-       GPU, the Pavilion 13 offers the Intel’s Iris Xe
                            will offer distinct fea-    where they go. The party essential JBL Boombox 2        integrated GPU option while the Pavilion 14
tures and upgrades from their last version, along       packs a solid punch with 24 hours of playtime and       and Pavilion 15 can be configured with an
with JBL’s legendary sound loved by consumers all       monstrous bass. The loudest Boombox ever also           NVIDIA GeForce MX450. Rated battery life for
over the world. All three products are now available    comes with JBL PartyBoost feature to create an even     the three laptops will range between 8.5 to
on leading online and retail outlets across India.      bigger sound by connecting other compatible JBL         8.75 hours, and they all feature support for
The all-new JBL Go 3 is packaged in a stylish yet       speakers.                                               Wi-Fi 6.

CELL IT, VOL-15, ISSUE - 08			                                 		                 12		            		                         KRISHNA, March -2021
You can also read