BEAUTY EXHIBITIONS THE BEAUTY INDUSTRY - GUILD NEWS - Beautyserve
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OUR BRANDS GUILD NEWS BEAUTYSERVE The home of Guild Press Ltd YOUR DEFINITIVE PATHWAY TO THE BEAUTY INDUSTRY BEAUTY EXHIBITIONS
Content Focused Putting industry-based content at the forefront, with the latest news, product releases and business advice. Acknowledging Trends Recognising industry trends and reflecting these within editorial content, digital publications and through exhibition features. Relevant & Informative Committed to content that is useful and beneficial to our audience, whether personally or to their business. Building Relationships Using Guild News’ existing credentials as a trusted publication to deliver authoritative online content and exhibitions. Cross-Platform Delivery Delivering content across social platforms, digitally through BeautyServe.com and in print, providing 360 degree coverage for our advertisers.
16,000+ 168,000+ 125,000+ 60,000+ Print Digital Email Social Circulation Circulation Database Followers
REACH 184,000+ decision makers each month Guild News is the UK’s highest circulating trade publication for the beauty, nails, tanning and spa industries. Established in 1997, the magazine provides informative, business focused content to qualified professionals of all levels. 16,000+ Print Circulation 168,000+ Digital Circulation REACH 184,000+ decision makers each month Unrivalled editorial support for advertisers Receive 360 degree coverage with print, digital and social stories
NEW GUILD NEWS HAS RESIZED A5 SIZE Guild News has changed to an A5 format WITH GATEFOLD making it easier to carry and deliver, as well as 3 PAGE COVER adopting new eco-friendly principles via its printing and packaging measures. ECO FRIENDLY HANDBAG SIZE QUICK & EASY DELIVERY NEW EXCITING ADVERTISING OPPORTUNITIES UNIQUE OPENING 3 PAGE COVER DESIGN PACKAGING ADVERTISING OPTIONS
PRINT RATE CARD Front Cover £3000 The cover format is a 5 page gatefold, which also includes a double page spread advert. Double Page Spread x1 £1595 x3 £1495 x6 £1395 x10 £1295 Single Page x1 £995 x3 £925 x6 £855 x10 £795 Half Page x1 £550 x3 £495 x6 £450 x10 £395 Inserts From £120 per 1,000 inserts. A5 Size only. Digital Edition Only Advertising Double Page Spread £500 + VAT Your advertisement included ONLY in our digital edition, sent to over 168,000 + professionals each month. Editorial – Product Inclusion plus Social Post £150 + VAT All prices are per advertisement, exclusive of VAT.
Average advert Impressions 55,000 per month Average Click-Through Rate: 6.9% BEAUTYSERVE f Guild Press Ltd Reach thousands of professionals each month by advertising on BeautyServe.com, our digital platform. Professionals return time and again for their daily source of beauty, nails, tanning and spa news, in addition to reading the digital edition of Guild News magazine and discovering business focused content. As the hub for all of Beauty Exhibitions brands, BeautyServe.com is home to Guild News, Beauty UK, Hair UK, Holistic Health, Scottish Hair & Beauty, Scottish Hair & Barber, Look Good Live and the Virtual Hair & Beauty Show. Advertising options include: - Banner Adverts - Sponsored News Stories - Sponsored Video Stories - Monthly Digital Takeovers
OPEN RATES BETWEEN sent to 3.6% - 13.1% 125,000+ AVERAGE OPEN RATE PROFESSIONALS 6.2% BESPOKE EMAIL MARKETING Utilise the industry’s largest and more Click through rates accurate database to promote your brand between 2.5% - 20% messages across the sector, targeting your AVERAGE CLICK THROUGH RATE 6.1% key buyers and attracting new leads. *of emails opened Whether you’re looking to launch a new range, promote a special offer to new customers, highlight your attendance at a trade exhibition or redirect visitors to your website, our bespoke email marketing solutions, sent to over 125,000 professionals, are ideal.
DIGITAL RATE CARD Website Banner - £695 Top – £495 Middle Sponsored Newsdesk Story – £125 + VAT Includes social media coverage. Story will remain ‘featured’ on our homepage for one month following publication, and can include image or video content. Monthly Digital Takeover – £2385 + VAT Includes 2 x web banners, 2 x sponsored news stories, 4 x social media posts including 1 boosted/sponsored and 1 x bespoke email to our database of 125,000 professionals. Bespoke Email Campaign x1 £1195 x3 £995 x6 £895 x12 £795 All prices are per advertisement, exclusive of VAT.
Exhibitions Exhibitions provide the ultimate opportunity to get your products in front of industry professionals, with 56% of consumers stating that they prefer to purchase their beauty products in person*. Whether you’re looking to launch a new product or service, expand your client database, network with existing customers or find new leads for your business, a trip to one of our leading exhibitions is sure to be worthwhile. TRADE Beauty UK Show 22nd & 23rd May 2022, Coventry Building Society Arena 16,000+ Predicted Visitors Scottish Hair & Beauty with Scottish Barber 12th & 13th June 2022, SEC Glasgow 8,200+ 2019 Visitors CONSUMER Look Good Live 25th, 26th & 27th November 2022, Coventry Building Society Arena 20,000+ Predicted Visitors *Facebook 2018
CONTACT US MANAGING DIRECTOR Gary Hackett Gary@BeautyServe.net 01332 227680 / 07866410148 INTERNATIONAL ACCOUNT MANAGER Shaun Peaty Shaun@BeautyServe.net 01332 227693 SALES MANAGER Stephanie Sandford Stephanie@BeautyServe.net 07771 706107 ACCOUNT MANAGER Edward Kemplen EKemplen@BeautyServe.net 01332 227699 GUILD NEWS EDITOR Samantha Lloyd Sam@BeautyServe.net 01332 227687 DESIGN STUDIO 01332 227681
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