Atomy Curling Essence - An essence for curly hair that enhances and boosts curls
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An essence for curly hair that enhances and boosts curls
Atomy Curling Essence
This document is meant strictly for internal training purposes, not for advertisement purposes.
The following slides are not to be used for advertisement / promotional purposes.
These slides are to be used solely for Atomy’s internal training purposes.
The information on the slides should not be granted direct access to the consumers.
Please use the slides only for internal training purposes.
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This presentation is intended for Atomy contractors and should not be passed on to consumers. Filming or recording of training materials is prohibited.
A solution for women aiming to achieve
defined waves and bouncy curls
Targets these Hair Concerns
Reviving curls from a perm that is losing its shape over time
Coarseness and frizziness from hair damage after a perm
The need to add bounce to limp and lifeless hair
Adding volume to thin and flat hair
Inconvenience of daily styling with spray and gel products
A desire for a more natural wavy style
This document is meant strictly for internal training purposes, not for advertisement purposes.
An essence for defined waves and bouncy curls
Soft and shiny hair
Curls with volume and bounce
Nourishes hair, adds moisture and shine,
and maintains long-lasting volume for styled curls.
Plenty of nourishment
Healthy and Full-Bodied Hair
and volume for your curls!
#Natural style #Easy styling
#Long-lasting curls
#Hydrated and soft hair
Atomy Curling Essence
#Reduces heat damage
#Refreshing texture with no sticky finish
This document is meant strictly for internal training purposes, not for advertisement purposes.
Atomy Curling Essence’s Special Properties
A nourishing essence specifically for curly hair that contains
naturally-derived conditioning ingredients which make it
easy to achieve full-bodied and bouncy curls
Works simultaneously as a hair essence and styling product!
Contains heat-protecting ingredients
to help protect hair from heat damage
Has a lightweight texture without the sticky finish
Provides naturally-derived nutrients to dry and damaged hair
This document is meant strictly for internal training purposes, not for advertisement purposes.
Product Features
An essence for defined waves and bouncy curls
Create beautiful and full-bodied curls with Atomy Curling Essence
Product name Atomy Curling Essence
Volume 150 ml
Main Ingredients EMOGREEN L15, GOLDEN PEQUI OIL, PURICARE,
POMEGRANTE EXTRACT
Shelf Life Please refer to the information below for details
Best-Before Date 24 months from the date of manufacture,
12 months from opening
How to Use Apply evenly to wet hair after towel drying
and then shape hair into curls while heat styling.
This document is meant strictly for internal training purposes, not for advertisement purposes.
Product Features
Simultaneously works as an essence & styling product!
Rich Nourishment
Conditioning ingredients derived from natural sources create a coating film
to protect and treat your hair, yielding hydrated and soft hair
SHEEN CLOSING EFFECT
Surface of Hair
Surface of Hair
Nourishing
Coarse and Healthy, shiny,
Effective adhesion of silicone Oil with high refractive index effectively ingredients coat hair
damaged hair and nourished hair
composite conditions diffuses light, increasing hair’s shine with a protectant layer
This document is meant strictly for internal training purposes, not for advertisement purposes.
Product Features
Simultaneously works as an essence & styling product!
Voluminous Curls
Ingredients derived from natural sources that enhance hold, and coat the hair’s surface
to create natural, soft, and full-bodied curls without flakiness
DURABILITY SYSTEM
Hold
CURL RETENTION (%)
Enhance- Bounce Elasticity
ment
The naturally-derived hold-enhancing ingredients
coat your hair and help maintain shape without
stiffness, giving your curls definition and flexibility
This document is meant strictly for internal training purposes, not for advertisement purposes.
Product Features
Helps prevent heat damage to hair Heat
Protection
The ingredient 'Emogreen L15' quickly forms a coating film on the hair’s surface
to prevent heat damage from hair dryers, straighteners, and styling tools.
With EMOGREEN L15
Achieve 27% decrease in heat damage (220℃)
Mean Intensity of Coloration (%) per condition
Intensity of coloration (%)
Positive control Form ula with Form ula with Form ula with
Forming cationic agents cationic agents cationic agents
a Coating Film +D5 EMOGREENTM L15
* significantly different from the positive control
* Limited to the properties of the ingredients
This document is meant strictly for internal training purposes, not for advertisement purposes.Product Features
Lightweight texture & easy to style
Easily achieve natural looking and elegant curls as if styled by a professional
Adds healthy volume A light and
to limp and weak hair moist gel cream formula
Natural curls with A light and
no added stiffness non-sticky texture!
This document is meant strictly for internal training purposes, not for advertisement purposes.Product Features
Rich & nourishing ingredients
Protects and treats hair with naturally-derived nutrients
to hair damaged by heat, air pollution, and excessive processing
Ingredients
Caryocar Jojoba Seed Pomegranate PURICARE ®
EMOGREEN L15
Brasiliense Fruit Oil Oil Extract (Moringa Pterygosperma
(C15-19 Alkane) Seed Extract)
Protects against
heat damage
Protects curls
Repairs heat damage
Repairs heat damage Strengthens hair
Increases shine Retains curls Adds bounce
Contains large amounts Protects hair from
Improves hair texture Smooths stray hairs of vitamin C, potassium, p ollution/d eb ris
Hydrates
and polyphenol
This document is meant strictly for internal training purposes, not for advertisement purposes.Product Features
Fragrance
Floral Fruity Musk
The blend of pink peony and damask rose create a soft elegant fragrance,
evoking the beauty and loveliness of a spring day
TOP NOTE
Sicilian Mandarin
MIDDLE NOTE
Pink Peony, Damask Rose,
Apricot, Peach
BASE NOTE
White Musk
This document is meant strictly for internal training purposes, not for advertisement purposes.Product Features (Test Results)
1. Curl lasting power in 24 hours
Rate of Change on Hair Curl
Product Tested Regular Essence
Immediately 24 Hours Before Use Immediately 24 Hours
Before Use
After Use After Use After Use After Use
[Curling Essence Clinical Results (Global Medical Research Center Co., Ltd., based on 20 subjects)]
This document is meant strictly for internal training purposes, not for advertisement purposes.Product Features (Test Results)
2. Staying power of hair volume [back of head] in 24 hours
Before Use Immediately 24 Hours
Measured volume of hair
After Use After Use
in the back ( Pixels)
Before Use Immediately 24 Hours
After Use After Use
[Measured staying power of volume of hair in the back, 24 hours]
* : pProduct Features (Test Results)
3. Staying power of hair volume [side of head] in 24 hours
Immediately 24 Hours
Before Use After Use
After Use
Measured volume of hair
in the back ( Pixels)
Before Use Immediately 24 Hours
After Use After Use
[Measured staying power of volume of hair in the back, 24 hours]
* : pProduct Features (Test Results)
4. Subjective Survey Results
It achieves a multi-
I feel my hair has much It achieves free and It feels like my My hair feels
dimensional effect
more overall volume natural volume, without lifeless hair has healthier after using
that gives volume
after using the product. an unnatural look. been given volume. the product.
to my hair.
100% 100% 100% 100% 100%
Rate of positive
Question No. Qu e stion s- 2 4 H ou r s A f te r Use
response (%)
Do you think the volume of your hair on the sides improved after using the product?
Do you think the volume of your hair on the sides lasted 24 hours after using the product?
Do you think the volume of your hair in the back improved after using the product?
Do you think the volume of your hair in the back lasted 24 hours after using the product?
Are you happy with the overall texture of the product?
Would you purchase this product?
It gives volume to my hair, giving it a healthier look.
It feels like every strand of my hair has been given volume.
By using the product before styling your hair, it will retain volume for 24 hours after styling.
My hair feels softer after using the product.
I get a more natural hairstyle after using the product.
This document is meant strictly for internal training purposes, not for advertisement purposes.Price
Product Name Atomy Curling Essence
Product Code A00680
Member Price $9.00
PV 5,400
This document is meant strictly for internal training purposes, not for advertisement purposes.APPENDIX This document is meant strictly for internal training purposes, not for advertisement purposes.
Active Ingredients
EMOGREEN L15
Healthy & beautiful hair care
with naturally-derived conditioning ingredients
* C15-19 Alkane (INCI Name : C15-19 Alkane)
As a plant-derived alkane, has high purity and biodegradability
Heat damage protection Hair damage repair
With EMOGREEN L15 With EMOGREEN L15
Achieve 27% decrease in heat damage (220℃) Repairs 50% of hair damage from bleaching and dyeing
Mean Intensity of Coloration (%) per condition Percentage of damaged cuticles vs. untreated hair tress
approximately
Detached cuticles/total cuticles (%)
Intensity of coloration (%)
Untreated hair tress
Positive control Form ula with Form ula with Form ula with Untreated D im ethicone EMO GREEN TM EMO SMAR T TM
cationic agents cationic agents cationic agents (350 cps) L15 V12 Treated hair tress
+D 5 EMO GREENTM L15
* Significantly different from the positive control * Significantly less damaged cuticles in comparison with untreated hair tress (pActive Ingredients
EMOGREEN L15
Healthy & beautiful hair care
with naturally-derived conditioning ingredients
* C15-19 Alkane (INCI Name : C15-19 Alkane)
- As a plant-derived alkane, has high purity and biodegradability
- An ingredient derived from natural sources to replace dimethicone
Increases shin Improves hair texture
e
When EMOGREEN L15 is used, EMOGREEN L15 improves hair texture to a similar level
hair’s shine increases that of dimethicone or mineral oil (measured by how much
strength is needed when combing wet hair)
Hair Shine Measurement Before & After One Treatment (Rinse-Off)
Mean Combing Force Required vs. Untreated Hair Tresses
Untreated hair tress
Mean Combing Force Required
Treated hair tress
EMOSMARTTM V12
EMOGREENTM L15
Hair Shine Scoring
(gram force)
Dimethicone
Mineral Oil
(350cps)
1% EMOSMART TM 1% EMOGREEN TM 1% Phenyl
V12 L15 Trimethicone
Reference After Treatment
*Bring significant hair shine in comparison with untreated hair tress (pActive Ingredients
GOLDEN PEQUL OIL
An oil derived from natural sources that gives your hair a defined styled effect
* Caryocar brasiliensefruit oil (INCI Name : Caryocar brasiliense fruit oil, tocopherol)
- Called the gold of Cerrado, this fruit is found throughout the Cerrado region, known as Brazil’s savannah
- Contains large amounts of omega-3, omega-6, and omega-9
- Contains provitamin A and carotenoid
Retains curls Smooths stray hairs
Curl Retention Frizz Reduction
Curl Retention (% Pixels)
Frizz Reduction (% Pixels)
Placebo Pequi 1.5% Pequi 3.0% Placebo Pequi 1.5% Pequi 3.0%
* Statistical significance pActive Ingredients
PURICARE®
A purifying tree, rich with plant-based proteins and vitamins
* Moringa Pterygosperma Seed Extract (INCI Name : MORINGA PTERYGOSPERMA SEED EXTRACT)
- ‘Moringa’ is a raw ingredient obtained from trees native to the hot climates of Africa and Asia
- Called ‘purifying tree’ because of its ability to purify polluted water- also called ‘miracle tree’
- Protects skin and hair from various external environments
Protects curls
Applying PURICARE® provides hair protecting and setting effects
Surface of lifted scales (μm2 /1000μm2)
+337%
vs control
-83%
+52% vs damaged
vs damaged (*)
(*)
-64%
vs placebo
(**)
Control hair “Dry hair” obtained “Dry hair” treated with “Dry hair” treated
by treatment with placebo shampoo with shampoo
Control hair Untreated Dry hair treated Dry hair treated acetone/hair containing
dry hair with with shampoo 2% PuricareTM
placebo shampoo containing
2% PuricareTM
* Limited to the properties of the ingredients
This document is meant strictly for internal training purposes, not for advertisement purposes.Active Ingredients
PURICARE®
A purifying tree, rich with plant-based proteins and vitamins
* Moringa Pterygosperma Seed Extract (INCI Name : MORINGA PTERYGOSPERMA SEED EXTRACT)
- ‘Moringa’ is a raw ingredient obtained from trees native to the hot climates of Africa and Asia
- Called ‘purifying tree’ because of its ability to purify polluted water- also called ‘miracle tree’
- Protects skin and hair from various external environments
Strengthens hair
Applying PURICARE® provides hair tension strengthening effects
Hair biomechanical properties
placebo shampoo placebo shampoo
Fat shampoo with 2% PuricareTM shampoo with 2% PuricareTM
Hair biomechanical parameters
15%
shampoo with 4% PuricareTM shampoo with 4% PuricareTM
Force(N)
F max
Mean of 20 bundles ± SEM Mean of 20 bundles ± SEM
Non paired t test Non paired t test
(*) Significant / placebo shampoo (*) Significant / placebo shampoo
(0 < 0.05) (0 < 0.05)
(**) Significant / placebo shampoo (**) Significant / placebo shampoo
and shampoo with 2% PuricareTM and shampoo with 2% PuricareTM
(0 < 0.05) (0 < 0.05)
Force at 15% Maximal force Work at Fmax/10
(N) (N) (Nmm)
* Limited to the properties of the ingredients
This document is meant strictly for internal training purposes, not for advertisement purposes.Active Ingredients
PURICARE®
A purifying tree, rich with plant-based proteins and vitamins
* Moringa Pterygosperma Seed Extract (INCI Name : MORINGA PTERYGOSPERMA SEED EXTRACT)
- ‘Moringa’ is a raw ingredient obtained from trees native to the hot climates of Africa and Asia
- Called ‘purifying tree’ because of its ability to purify polluted water- also called ‘miracle tree’
- Protects skin and hair from various external environments
Protects hair from city pollution/debris, etc.
Applying PURICARE® produces a hair protecting effect
Mean of 12 determination s ± SEM
Non paired t test of Student (NS) Not significant
-29%
% of hair surface occupied by particles
(p=0.06)
Damage Protection
Combing force (N)
Protection
Control hair Placebo Shampoo with
shampoo 2% PuricareTM
Before After Control hair Placebo Shampoo with
shampoo 2% PuricareTM
Placebo
Lotion containing 2% PuricareTM
* Limited to the properties of the ingredients
This document is meant strictly for internal training purposes, not for advertisement purposes.Active Ingredients
Pomegranate Extract
Comprehensive care for the hair and skin
* Pomegranate (INCI Name : PUNICA GRANATUM EXTRACT)
- Rich source of female hormones, often called a ‘woman’s fruit’
- Contains ample vitamin C, vitamin B5, potassium, and polyphenol
Hair care effects
Pomegranate extract helps restore damaged hair
Breaking strength (N/mm2)
Percentage of total color
protection (dE*)
EC ED ECS EDS SIL BASE EC ED ECS EDS SIL
Formulation Formulation
* Limited to the properties of the ingredients
This document is meant strictly for internal training purposes, not for advertisement purposes.This document is meant strictly for internal training purposes, not for advertisement purposes.
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