World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association

Page created by Karen Mccormick
 
CONTINUE READING
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
World Cocktail
Championships 2019
      4 - 8 November 2019

 Associate Member Proposal
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
Letter from
                                 the
218 Orchard Road, Level 6 & 7,
      Singapore 238851
                                 President
 Registered No. T06SS0054C

                                 Dear friends,                              Chinese market and expand our borders         continue working in this direction.
                                                                            gives this year a great chance of success.
                                 I would like to take this opportunity to   Therefore, the objective is clear, to         Therefore, we will work hard to obtain
                                 thank all the National Presidents,         conquer the market of the future.             more sponsors, increase our strength in
                                 members of the IBA Council, and                                                          social networks; In a word, work hard
                                 Associate Members for supporting           Since we are a non-profit organization        for everyone's success.
                                                                            and all members of our Board are
                                 the WCC 2018. In time of difficulties
                                                                            unpaid volunteers, it is the long-            I, therefore, invite all of you to join our
                                 with low budget, all guilds pitched in
                                                                            standing relationship and support of          growing family of Associate members
                                 to ensure a successful WCC 2018.
                                                                            the beverage industry that has been           and look forward to working closely
                                 WCC 2018 was a resounding success          one of the key elements for the success
                                 due to your contribution.                                                                with you in the years to come!
                                                                            of the IBA.
                                                                                                                          Trust us, we will not disappoint you.
                                 This year’s event is confirmed to be       It is a difficult year for everyone, but at
                                 held in Chengdu, China, a young team,      the same time something is moving in                                     Best regards,
                                 eager to learn from the international      our industry that allows us to be
                                 community.                                                                                                           Pepe Dioni
                                                                            optimistic. The numbers reached in
                                                                            social networks are increasingly                            International Bartenders
                                 The opportunity to open up to the          impressive and that encourages us to                                     Association
                                                                                                                                                        President
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
The International Bartenders Association
                                 (IBA) is a global non-profit organization
                                 which consists of 62 dedicated National
                                 bartender associations. Established in 1951
                                 with 7 National Guilds, the IBA has
                                 continuously expanded due to the passion
                                 from the bartending community
                                 throughout the world. Today, IBA is proud to
                                 be a worldwide authority in the professional
                                 bartending industry.
                                 Our mission is to engage and educate
                                 bartenders all over the world to a high
218 Orchard Road, Level 6 & 7,
                                 professional standard so that they can show
      Singapore 238851           their skills and creativity at the
 Registered No. T06SS0054C       World Cocktail Championships (WCC). The
                                 WCC is a yearly event gathering best
                                 bartenders from 62 countries, organised by
                                 the IBA and supported by our Associate
                                 members. It is precisely due to this
                                 Associate members commitment and
                                 continuous support from a wide range of
                                 companies from the Drinks industry and
                                 their premium brands, that the World
                                 Cocktail Championships has been able to
                                 grow to the professional level it is today. In
                                 return, the bartenders throughout the world
                                 have used our Associate members brands
                                 to create amazing cocktails.
                                 This brand engagement has led many
                                 bartenders to become our members brands
                                 best ambassadors giving global reach to
                                 many smaller industry players.
                                 As all the preparations for the World Cocktail
                                 Championships 2019 are complete, we
                                 would like to take this opportunity to invite
                                 your company to join us as Associate
                                 Members so that IBA bartenders can use
                                 your premium brands for the cocktail
                                 competition giving them as wide as choice as
                                 possible to show their creativity.
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
A Proud Family of 62 Nations
                                 As an independent entity, we are an
                                 ideal platform for all the premium
                                 brands to present themselves and to
                                 provide competing bartenders with as
                                 wide choice of products as possible.
                                 By becoming an Associate member
218 Orchard Road, Level 6 & 7,   of the IBA, the premium brands
      Singapore 238851
 Registered No. T06SS0054C
                                 increase their worldwide awareness
                                 among the bartender community,
                                 expand their reach and visibility in
                                 the on-trade whilst providing theIBA
                                 and the bartenders throughoutthe
                                 world with a great benefit of working,
                                 experimenting and competing with
                                 theirproducts.

                                                                          Members: Argentina, Armenia, Australia, Austria, Belgium, Brazil, Bulgaria, Chile, China, Cuba, Columbia,
                                                                          Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Ecuador, Estonia, Finland, France, Geor-
                                  The International Bartenders            gia, Greece, Hong Kong, Hungary, Iceland, India (observer, waiting to join), Ireland, Israel, Italy, Japan,
                                  Association, established in 1951,       Latvia, Luxembourg, Macau, Macedonia, Malta, Mexico, Montenegro, Netherlands, Nicaragua, Norway,
                                  consists of bartender guildsfrom        Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Serbia, Singapore, Slovak Republic,
                                  62 countries with over 50,000           Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, Ukraine, United Kingdom, Uruguay,
                                  members.                                USA, Venezuela, Vietnam.

                                  IBA is a worldwidenon-profit
                                  society of memberswho                    IBA board (2018-2020):
                                  are each registered national             President: Mr. Pepe Dioni - Spain;                        Vice President, Education: Mr. Kuo Chao Kun -
                                  bartender associations intheir           Secretary: Mr. Derrick Lee - Singapore;                   Taiwan;
                                  own homecountries.                       Treasurer: Mr. Jarkko Salonen - Finland;                  Vice President, Flair: Mr. David Nepove - USA
                                                                           Associate Representative: Mr. Eric Bouton;                Vice President, WCC: Ms. Margit Kikas - Estonia
                                                                                                                                     Committees: Mr Eduardo Adrian Juarez -
                                                                           Vice President, PR & Communication: Mr. Giorgio
                                                                                                                                     Mexico; & Mr. Diego Mato - Argentina.
                                                                           Fadda - Italy;
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
World Cocktail Championships
                                 WCC 2018 Tallinn, Estonia
                                 We would like to take this opportunity to thank
                                 you for supporting International Bartenders
                                 Association, it means a lot to us and to
218 Orchard Road, Level 6 & 7,
      Singapore 238851
                                 bartenders around theworld.
 Registered No. T06SS0054C
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
World Cocktail Championships
                                 WCC 2018 Tallinn, Estonia
                                 At the WCC 2018 held in Tallinn, Estonia, IBA hosted 100 competitors, 290 delegates and 22
                                 Associate members who participated in a very competitive, dynamic and creative event.
                                 The championships were also attended by a variety of Estonian visitors from students, local
                                 bartenders and consumers who enjoyed the competition and sampled various drinks and cocktails
                                 on offer.
218 Orchard Road, Level 6 & 7,
      Singapore 238851           IBA congratulates all 100 competitors from around the world who represented their country proudly
 Registered No. T06SS0054C       and competed at the highest level.
                                 We take this opportunity to share with you all the winners and their cocktails:
                                                                        IBA World Champion and
                                                                        Bartender of the year 2018
                                                                        Miss Karina Tamm – Estonia
                                                                        presenting IBA Cocktail of
                                                                        the Year 2018 and winner of
                                                                        the Bartenders Choice
                                                                        Cocktail Competition

                                                                                                Dessert Royale
                                                                                             4 cl Courvoisier VSOP
                                                                                      2.5 cl Homemade Royal Mix
                                                                                      5 bsp Monin Salted Caramel      Homemade ingredients:
                                                                                          3 cl Coconut milk (float)   Royale mix: 150g Bacardi Oak-heart Smoked Cinnamon, 85g
                                                                                                                      boiled black tea 'Royale Marzipan', 285g Nutella, 2g Tonka beans,
                                                                          Garnish with sea salt & coffee chocolate    3g sea salt.
                                                                               by Karu Talu on top of the layering    Nutella is mixed into Bacardi Oak-heart Smoked Cinnamon with
                                                                           Decorated with dewberry, mint, vanilla     a spoon until well combined and a smooth liquid forms with no
                                                                                                                      chunks. Tonka beans are grounded to powder with a mortar and
                                                                           and edible gold on the rim of the glass    added to the mixture together with sea salt. Tea is boiled with
                                                                             & cacao powder, powder sugar fixed       120mI of 80°C water, using 1 heaping tsp of 'Royale Marzipan'
                                                                                                                      black tea. 85g of this tea is then added to the mixture of the rum,
                                                                                     with glue on the foot of glass   Nutella, sea salt and Tonka beans. This makes enough of the
                                                                                     Durobor – Heritage 2998/26       mixture for roughly around 15+ cocktails.
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
218 Orchard Road, Level 6 & 7,
      Singapore 238851
 Registered No. T06SS0054C

                                      Short Drink   Sparkling      Long Drink

                                        WCC 2018
                                 Category Winners

                                                    After Dinner   Flairtending
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
2019
 4 - 8 November 2019.

In 2019, the WCC will be           The World Cocktail Championships (WCC) is the
organised from 4 - 8 November      world’s largest cocktail competition in Classic Mixology
                                   & Flairtending. 100 Bartenders representing 60 over
2019 in Chengdu, China together
                                   countries shake on stage for IBA World Champion titles.
with our partners, the             Preliminaries are held globally, with more than 100,000
Association of Bartenders China.   bartenders vying for a place in the competition.
                                   The World Cocktail Championships are held yearly in
                                   various continents.
                                   In the past 10 years, we had a pleasure to host the
                                   competition in these worldcities:
                                   2009 –Berlin;
                                   2010 – Singapore;
                                   2011 – Warsaw;
                                   2012 –Beijing;
                                   2013 –Prague;
                                   2014 – CapeTown;
                                   2015 –Sofia;
                                   2016 – Tokyo;
                                   2017 – Copenhagen;
                                   2018 – Tallinn.
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
218 Orchard Road, Level 6 & 7,
      Singapore 238851
                                                                  Chengdu is the capital of southwestern China's Sichuan province. Chengdu's history dates back to at least
 Registered No. T06SS0054C
                                  WELCOME TO                      the 4th century B.C., when it served as capital for the Shu Kingdom. Artifacts from that dynasty are the
                                                                  focus of the Jinsha Site Museum. The city is also home to the famous Chengdu Research Base of Giant
                                 CHENGDU                          Panda Breeding, a conservation center where visitors can view endangered giant pandas in a natural
                                                                  habitat. Chengdu is 5th-most populous agglomeration in China, with 18 million inhabitants.

                                                                       COMPETITION                    COMPETITION
                                                                          DAY 1                          DAY 2
                                                 Annual General
                                                 Meeting                                          WCC ClassicMixing
                                 Arrival                                                          Competition
                                 and check-in    Sponsor’s             WCC Flairtending
                                                 Masterclasses         Competition                WCC Flairtending
                                 Dinner                                Qualifying Round           Competition Finals
                                                 Welcome Dinner
                                                                                                  WCC SuperFinal                  Departures
                                                                                                  Gala Dinner

                                                                                                                                                           Schedule
                                  4 November    5 November              6 November                     7 November                  8 November              subject to
                                                                                                                                                           change
World Cocktail Championships 2019 - Associate Member Proposal - International Bartenders Association
218 Orchard Road, Level 6 & 7,
      Singapore 238851
 Registered No. T06SS0054C

                                                                                      Kultuurikatel
                                                                                         Black Box

                                 WCC 2019 Location
                                 Holiday Inn Chengdu City – West Tower Convention
                                 Center
                                 Address: 208 Shijicheng Rd, Wuhou Qu, Chengdu Shi,
                                 Sichuan Sheng, China, 610041
                                 Phone: +86 28 8534 8888
218 Orchard Road, Level 6 & 7,
      Singapore 238851
 Registered No. T06SS0054C

                                 Hotels Information
                                 As our Associate members, we would like to provide you with direct
                                 access and communication to the National Guilds, their Presidents and
                                 competing bartenders. For that reason, we provide each Full Associate
                                 member with a single hotel room in Holiday Inn Century City-West Tower,
                                 a place among our delegates at the Welcome and Gala Diners, as well as
                                 full board for the entire duration of the IBA Congress & World Cocktail
                                 Championships.

                                 Holiday Inn Chengdu City – West Tower
                                 Address: 208 Shijicheng Rd, Wuhou Qu, Chengdu Shi, Sichuan Sheng,
                                 China, 610041
                                 Phone: +86 28 8534 8888
218 Orchard Road, Level 6 & 7,
      Singapore 238851
 Registered No. T06SS0054C

                                 In order for IBA to achieve maximum          • Two experienced presenters from the           A full professional Video and audio
                                 exposure for the WCC 2019, for its             industry acting as commentators and           crew that will provide high quality
                                 competing bartenders and their cocktails,      interviewers during the competition.          output and stream it directly.
                                 a series of investments have been              They will be also actively involved in the   • Three professional photographers
                                 made to produce high quality content           introduction of the Associate members,         covering the entire event.
                                 during the competition that would be           their masterclasses and trade areas.
                                 shared through our PR and Media
                                                                              • External jury invitations to industryand
                                 activities.
                                                                                media influencers. IBA has chosen to
                                                                                invite a selected group of individuals
                                 At the WCC 2019, the organisers will have:
                                                                                who are not in the IBA but are highly
                                 • A professional Master of Ceremony            regarded in the bartending community
                                   (MC) presenting the competitions.            in order to participate in the jury
                                                                                committee.
FULL MEMBERS BENEFITS
                                  Included In Package Price
                                 IBA Associate Member annual feeincluded                                          Brand logo in Live stream video intro and outro (streaming link to: IBA offi-
                                 Participation at World Cocktail Championships                                    cial YouTube, Event Facebook Page and event website with iFrame' integrated
                                                                                                                  player: altogether 2 separate recordings during: Flair, Classic, SuperFinal)
                                 Single hotel room, including full board, for the entire duration of the IBA
                                 Congress & World Cocktail Championships                                          Brand Mini Masterclasses with interviews during Live stream
                                                                                                                  (3 min per brand per day-2 days)
                                 Number of participants (countries), by drawing of lots: 11
218 Orchard Road, Level 6 & 7,                                                                                    Brand logo on official event landing page on our website
      Singapore 238851           Number of products from portfolio to be included in the World Cocktail
                                 Championships Official Product List 2018: FULL PORTFOLIO                         Brand logo on two screens in Competition Venue during brakes
 Registered No. T06SS0054C

                                 Full page advertisement in the World Cocktail Championships official             Logo/ brand visibility on WCC 2019 news story on Chinese National TV
                                 magazine, a 2000 copy edition.                                                   stations. Brand/ logos visible in video cover plans of the venue and trade
                                                                                                                  show area.
                                 Company logo in World Cocktail Championships Official Magazine
                                                                                                                  All sponsors are invited to showcase their products at the Holiday Inn
                                 Company logo in IBA website (www.iba-world.com)                                  Century City – West Tower after the welcome dinner on November 5.
                                 Display logo on competition backdrop
                                                                                                                  Three introduction posts about the sponsor on IBA official FB page during
                                 Trade Show Booth/Brand Bar at competition venue. Main Sponsor area 3x2
                                                                                                                  aug-sept (content provided by sponsor)
                                 m includes: Plexiglas counter modules 100x50 cm (3 pcs), led lights inside
                                 High Chair (Black or White) Electricity socket Shelves + lights Standing table   10-15 minute post-event video with interviews and comments for
                                 with white stretch fabric + area setup + bar help                                international use (subtitles included)
                                 Master Classes - opportunity for Associate Members to offer interesting          Storage of goods at the competition site.
                                 and dynamic masterclasses. As only 5 masterclasses can beorganised
                                 during the WCC, an early reservation by Associate members is highly
                                 recommended (subject to availability).

                                 Not included
                                 Trade Show Boot Branding Logo Sticker for Counter Carpet 3x2 m Branded backwall 3x3 m PRICE: at a later date
                                 Masterclass products and bartenders
                                 Providing a video link to third-party web platforms via live stream player (brand specific platforms like: Brand Webpage, Brand Youtube, Brand Facebook).
                                 PRICE: at a later date
                                 Professional bartenders for Brand Bars
                                 Delivery of goods to Chengdu and to storage site: customs, importing details.
218 Orchard Road, Level 6 & 7,
      Singapore 238851
 Registered No. T06SS0054C

                                 Main Sponsor area 3x2 m includes:
                                 • Plexiglas counter modules 100x50 cm (3 pcs)
                                 • Led lights inside
                                 • High Chair (Black or White)
                                 • Electricity socket Shelves + lights
                                 • Standing table with white stretch fabric + area setup + bar help and ice
Intro+                            Intro Plus Offer
                                                                   Included In Package Price

                                 Offer                             IBA Associate Member annual fee included
                                                                   Participation at World Cocktail Championships

                                 Although, in an ideal world,      Number of participants (countries), by drawing of lots: 5
                                 IBA would like for all the        Number of products from portfolio to be included in the World Cocktail Championships Official Product
                                 premium brands in the             List 2019: 5

218 Orchard Road, Level 6 & 7,
                                 Beverage industry to be Full      Half page advertisement in the World Cocktail Championships official magazine, a 2000 copy edition.
      Singapore 238851           Associate members of our
                                                                   Company logo in World Cocktail Championships Official Magazine
 Registered No. T06SS0054C       Association, we realise that
                                 this is out of reach for many     Company logo in IBA website (www.iba-worldwide.com)
                                 smaller producers who might       Brand logo in Live stream video intro and outro (streaming link to: IBA official YouTube, Event Facebook Page and
                                 have only regional presence       event website with iFrame’ integrated player: altogether 2 separate recordings during: Flair, Classic, Super Final)
                                 and therefore cannot follow
                                                                   Brand Mini Masterclasses with interviews during Live stream (3 min per brand per day- 2days).
                                 our worldwide activities. In      Option available only together with Trade showbooth
                                 such cases, we have prepared
                                                                   Brand logo on official event landing page on our website
                                 two simpler and cheaper
                                 sponsorship packages that will    Brand logo on two screens in Competition Venue during brakes
                                 enable all industry players to    Logo/ brand visibility on WCC 2019 news story on Chinese National TV stations. Brand/ logos visible in video
                                 support the IBA irrespective of   cover plans of the venue and trade show area. All together 3 news stories will be provided (5-7 min long)
                                 their size.
                                                                   All sponsors are invited to showcase their products at the Holiday Inn Century City – West Tower after the
                                                                   welcome dinner on November 5.
                                 The Introduction and the
                                                                   Two introduction posts about the sponsor on IBA official FB page during aug-sept (content provided by sponsor)
                                 Introduction Plus packages
                                 enable smaller producers          10-15 minute post-event video with interviews and comments for international use (subtitles included)
                                 to still be active at the         Storage of goods at the competition site.
                                 WCC, have their brand or          Invitation to Gala Dinner scheduled to held on 7 November 2018.
                                 brands represented at the         Not included
                                 competition and to use the
                                 networking provided to            Delivery of goods to Chengdu and to storage site: customs, importing details.
                                 penetrate new markets.
Intro   Intro Offer
                                         Included In Package Price
                                 Offer   IBA Associate Member annual fee included
                                         Participation at World Cocktail Championships
                                         Number of participants (countries), by drawing of lots: 1
                                         Number of products from portfolio to be included in the World Cocktail Championships Official Product
                                         List 2019: 1
218 Orchard Road, Level 6 & 7,           Company logo in World Cocktail Championships Official Magazine
      Singapore 238851
 Registered No. T06SS0054C               Company logo in IBA website (www.iba-worldwide.com)
                                         Brand logo in Live stream video intro and outro (streaming link to: IBA official YouTube, Event Facebook Page
                                         and event website with iFrame’ integrated player: altogether 2 separate recordings during: Flair, Classic,
                                         Super Final)

                                         Brand Mini Masterclasses with interviews during Live stream (3 min per brand per day - 2 days).Option
                                         available only together with Trade show booth.
                                         Brand logo on official event landing page on our website
                                         Brand logo on two screens in Competition Venue during brakes
                                         Logo/ brand visibility on WCC 2019 full length news story on Chinese National TV stations. Brand/ logos
                                         visible in video cover plans of the venue and trade show area. All together 3 news stories will be provided
                                         (5-7 min long)

                                         All sponsors are invited to showcase their products at the Holiday Inn Century City –West Tower after the
                                         welcome dinner on October 8.
                                         One introduction post about the sponsor on IBA official FB page during aug-sept (content provided by sponsor)
                                         10-15 minute post-event video with interviews and comments for international use (subtitles included)
                                         Storage of goods at the competition site.
                                         Invitation to Gala Dinner scheduled to be held on 7 November 2019
                                         Not included
                                         Delivery of goods to Chengdu and to storage site.
Trade show booth option for
                                 small sponsors Price:
                                  2x2 m at competition
                                 venue:
                                 • Plexiglas counter modules
                                   100x50 cm (1 pcs), led lights
218 Orchard Road, Level 6 & 7,     inside
      Singapore 238851
 Registered No. T06SS0054C       • Halogen light
                                 • Electricity socket
                                 • High Chair (Black or White)
                                 • Setup of area
                                 • Brand logo Sticker for Counter
                                 • Brand logo above the counter
                                 • Dividing walls: White expo wall
                                   modules
                                 • Storage of goods at the
                                   competition site.
                                 (products and bartenders not included)
See You in
                                                               Chengdu
218 Orchard Road, Level 6 & 7,
      Singapore 238851
 Registered No. T06SS0054C

                                 The World Cocktail Championships take place thanks to the generous              For all further details,
                                 support of the IBA Associate Members, who represent the world’s leading         please contact us by email:
                                 global & regional beverage-producing companies. In turn, the IBA World          Pepe Dioni – President
                                 Cocktail Championships provide our sponsors with a spectacular opportunity      pepedioni@telefonica.net
                                 to showcase their brands. Contestants gather from around the world to
                                                                                                                 Derrick Lee – Secretary
                                 demonstrate their skills and talent, creating cocktails using the outstanding   ibaworld@gmail.com
                                 products that our partners supply. The World Cocktail Championships have
                                                                                                                 Jarkko Salonen – Treasurer
                                 earned a huge following in recent years, setting international standards for    jarkko@fbsk.fi
                                 the booming culture of cocktails.
                                                                                                                 Giorgio Fadda – Public Relations &
                                 Join our family as Associate members and                                        Communication giorgiofadda5@gmail.com
                                 let us unite the bartenders of the world.                                       Margit Kikas – Classic Competition
                                                                                                                 president@barman.ee
                                                                                                                 David Nepove – Flairtending
                                                                                                                 Competition dnepove@usbg.org
You can also read