Asia Digital Transformation(ADX) Project

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Asia Digital Transformation(ADX) Project
Asia Digital Transformation(ADX) Project
                          (Support for Joint Pilot Projects (PoC) between ASEAN and Japan)

 JETRO supports Japanese companies in conducting Pilot Projects, working together with ASEAN
  companies/institutions, to contribute to solving the socio-economic challenges in ASEAN member states by using
  digital technologies.
 In this project, the Japanese companies will also proactively contribute deliberating measures for further
  disseminating digital innovations and to creating a business environment in collaboration with the governments and
  private sector in ASEAN member states.
   Target Countries
10 ASEAN member states
(Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam)
   Support measures
 To subsidize joint pilot projects between ASEAN and Japanese companies
  ・Large companies → one-half of the PoC cost
  ・SMEs → two-thirds of the PoC cost
 To coordinate with government and related organizations in order to facilitate the projects)
   Project requirements
 To specifically identify socio-economic challenges in the country and contribute to solution of them
 To use digital technologies which contribute to promoting 4th Industrial Revolution (4IR)
 To identify ASEAN company/ institution as the project partner
 To be expected that the business operation will start or continue early (generally within two years after the completion
  of the PoC) in the target country or other ASEAN region
   Implementation Schedule
 The PoCs will be carried out during in either period. (applicant can choose)
 (1) From date of grant decision to January 29, 2021
 (2) From date of grant decision to January 31, 2022                                                                         1
Asia Digital Transformation(ADX) Project
The Result of the 1st Call

 The 1st call was opened from July 22 to August 19, 2020 and received 55 applications.
 As a result of the examination, it adapted 23 projects.
  *The 2nd call is planned, but the specific schedule is not fixed yet.

 Total 23 projects (10 large companies, 13 SMEs)

                   THA   MYA    MAL      VIE       IND    CAM      SIN     PHI     LAO

    Subtotal        7     4       3        2        2       2       1       1       1

   Medical/
                    1     1       1        1                        1               1
   Healthcare

   Agriculture      2     1                1                1

    Fisheries       2

   Tourism /
                          1       1                 1       1
   Mobility
 Environment/E
                    1             1                                         1
     nergy
 Manufacturing/H
                    1     1                         1
      RD

                                                                                          2
Asia Digital Transformation(ADX) Project
Asia Digital Transformation (ADX) projects
Medical & Healthcare
                                         (Project)    Company
             Company Name                                                                                 Project Name
                                         Country        Size
                                                                  Development of an online medical platform based on personal health records in Malaysia
Allm Inc.                              Malaysia      Small/medium
                                                                  amid the COVID-19 epidemic
Fujita Medical Instruments Co., Ltd.   Myanmar       Small/medium Trial and marketing of the excretion disorder rehabilitation program in Myanmar
Hitachi, Ltd.                          Thailand      Large        Development of a service with disease risk prediction model in Thailand
                                                                  Development of smart clinic chains aimed at promoting DX in the clinic sector and
Medring Co., Ltd.                      Vietnam       Small/medium
                                                                  development of medical big data platforms in Vietnam.
                                                                  Provision of health-management platforms by leveraging Personal Health Record
Ryobi Systems Co., Ltd.                Laos          Large
                                                                  infrastructure
                                                                  Demonstration project to implement "AI-based medical interviews" at private clinics in
Ubie, Inc.                             Singapore     Small/medium
                                                                  Singapore
Agriculture
                                         (Project)    Company
             Company Name                                                                                 Project Name
                                         Country        Size
ARUN Seed, Certified Non-Profit                                   Project for PoC on the quality and traceability of agricultural products through a farming
                                       Myanmar       Small/medium
Organization                                                      support platform based on an AI image recognition model in Myanmar
Nihon Agri, Inc.                       Thailand      Small/medium Demonstration of horticultural strawberry cultivation in hot areas (in Chiang Mai, Thailand)
                                                                  Demonstration project to build a digital infrastructure for rice farmlands information in
Sagri Co., Ltd.                        Thailand      Small/medium
                                                                  Thailand using satellite data
                                                                  Project to introduce “Iroha”, the Japanese Crop Monitoring Service, and promote DX in
SkymatiX, Inc.                         Cambodia      Small/medium
                                                                  Cambodia.
                                                                  Implementation of "Pig Net", a DX production management system, in the Vietnamese pig
Sojitz Corporation                     Vietnam       Large
                                                                  farming industry

Fisheries
                                         (Project)    Company
             Company Name                                                                                 Project Name
                                         Country        Size
                                                                  Demonstration project for localization of simple aquaculture water quality monitoring service
OPTEX Company, Limited                 Thailand      Small/medium
                                                                  using DX in Thailand
                                                     Small/medium Development project of data platform for shrimp farming in ASEAN region by using IoT/AI
Umitron K.K.                           Thailand
                                                     ※            technologies
                                                                                                                                                             3
Asia Digital Transformation(ADX) Project
Asia Digital Transformation (ADX) projects
Tourism & Mobility
                                         (Project)      Company
          Company Name                                                                                      Project Name
                                         Country          Size
                                                                     Smart City Bus POC (Proof of Concept) Project aiming to mitigate traffic congestion in
Artisan Inc.                          Malaysia        Small/medium
                                                                     Cyberjaya, Malaysia
                                                                     Introduction of COVID-19-FREE Digital Assessment Tool for the tourism industry in Bagan,
Nippon Koei Co., Ltd.                 Myanmar         Large
                                                                     Myanmar.
Sojitz Corporation                    Indonesia       Large          Social IoT services in Bali, Indonesia, to support its inbound tourism industry.
                                                                     Development and demonstration of a MaaS digital platform for tourism in Angkor
Toyota Tsusho Corporation             Cambodia        Large
                                                                     (Cambodia)
Environment & Energy
                                         (Project)      Company
          Company Name                                                                                       Project Name
                                         Country          Size
CHALLENERGY INC.                      Philippines     Small/medium Creating sustainable Islands in the Philippines by building a distributed energy platform
                                                                     Verification of a business model using digital technologies and power infrastructure standards
JERA Co., Ltd.                        Thailand        Large
                                                                     for thermal power plants
KOBELCO CONSTRUCTION                                                 Automobile recycling demonstration project utilizing IoT End-of-life vehicles management
                                      Malaysia        Large
MACHINERY CO., LTD.                                                  system in Malaysia

Manufacturing & Human Resource
                                         (Project)      Company
          Company Name                                                                                       Project Name
                                         Country          Size
The Asahi Shimbun Company             Thailand         Large        Career education media platform business for Thai university students​
Fuso Machine Works, LTD.              Indonesia        Small/medium Development and implementation of an OEE losses analyzer (OLA)
                                                                    Demonstration project of streamlining education and training using visual-based manuals in
STUDIST CORPORATION                   Myanmar          Large
                                                                    Myanmar

   [Maximum subsidy amount, subsidy rates]
   For large companies: up to 10 million yen, 1/2 of the PoC cost
   For small and medium companies: up to 20 million yen, 2/3 of the PoC cost
   ※ Special subsidy for small and medium companies :For projects with spending on equipment exceeding 1/2 of the total project amount undertaken by small and
      medium companies, there is a special subsidy of up to 50 million yen.
                                                                                                                                                                4
Asia Digital Transformation(ADX) Project
Asia Digital Transformation (ADX) projects

                  MEDICAL & HEALTHCARE

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                                                                                              5
Asia Digital Transformation(ADX) Project
Asia Digital Transformation (ADX) projects

         [Medical & Healthcare]                   Allm Inc.
                                                          Address: Shibuya-ku, Tokyo
                                                          Number of employees:59
                                                          Established in 2001
                                                          Business: Development and sales of medical ICT mobile
                        https://www.allm.net/en            solutions

                Outline of the demonstration project         Targeted economic/social issues and solutions

      Development of an online medical platform            In Malaysia, although the ban on online
       based on personal health records in Malaysia          medical treatment was lifted due to the
       amid the COVID-19 epidemic                            COVID-19 outbreak, the development of an
                                                             online medical care system with adequate
     Cooperation with local companies/governments            functions such as disease management through
      Local partners: Sunway Medical Center (a              data collaboration and security system for
       private hospital accredited by Australian             handling medical information has been slow.
       Council on Healthcare Standards)
                                                            By developing an online medical platform
                                                             utilizing smartphones, we aim at enabling
                                                             remote cooperation between physicians,
                                                             improve the quality of online medical care,
                                                             prevent severe conditions, and foster patient
                                                             peace of mind, thereby improving satisfaction
                                                             with hospitals.
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Asia Digital Transformation(ADX) Project
Asia Digital Transformation (ADX) projects

    [Medical & Healthcare]                                                                                                                Fujita Medical Instruments Co., Ltd.
                                                                                                                                                      Address: Bunkyo-ku, Tokyo
                                                                                                                                                      Number of employees:71
                                                                                                                                                      Established in 1972
                                                                                                                                                      Business: Manufacturing of medical instruments
                    http://www.fujitaika.co.jp/publics/index/8/

                                Outline of the demonstration project                                                                                      Targeted economic/social issues and solutions
       Trial and marketing of the excretion                                                                                                            In Myanmar, due to diet changes associated
        disorder rehabilitation program in                                                                                                               with rapid urbanization, the number of patients
        Myanmar                                                                                                                                          with adult diseases, colorectal and rectal
                                                                                                                                                         cancers has increased. In addition to focusing
       Cooperation with local companies/governments
                                                                                                                                                         on surgical treatment, there is a need for
          Local partners: Innovasia MJ Co., Ltd.                                                                                                        therapies for a patient’s recovery and improved
         (Development of web and smartphone apps,                                                                                                        QOL.
         support for Japanese companies entering the
         Myanmar market)                                                                                                                                Aims to install instruments for collecting data
   Patient   Activity tracker    Smart phone                    Cloud server                   Biofeedback devices            Physician
                                                                                                                                                         on rehabilitation practices and efficacy at
                                                                                                                                                         medical facilities and utilize the data for the
                                                                                                                                                         Asia-wide deployment of biofeedback devices
       Daily activity tracking
       (steps, distance,
       defecation, etc.)
                                               Monitoring/modifi
                                               cation of activity
                                                                         Accumulation of patient’s daily
                                                                         activity and BF therapy records
                                                                         data. Analysis and advice by AI
                                                                                                                     Implementation and
                                                                                                                     recording of BF
                                                                                                                     therapy
                                                                                                                                                         that are considered effective for postoperative
                                               records                   in the future.

                                                                                                                                                         rehabilitation for colorectal cancers.
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Asia Digital Transformation(ADX) Project
Asia Digital Transformation (ADX) projects

     [Medical & Healthcare]                      Hitachi, Ltd.
                                                          Address: Chiyoda-ku, Tokyo
                                                          Employees: 33,490 (as of March 31, 2019)
                                                          Established in 1920
                                                          Business Activities: Social innovation business using IT, OT
                     http://www.hitachi.com/               (Operational Technology) and products

                Outline of the demonstration project               Targeted economic/social issues and solutions

             Development of a service with disease risk          Medical data sharing is an essential topic for the
             prediction model in Thailand                          Thai government. However, information about
                                                                   health conditions (such as accumulating medical
    Cooperation with local companies/governments                   examination data) or disease history of
                                                                   individuals is not managed properly.
      Local Partners: Major private hospital group
                                                                  Plan to support the local hospitals group in
                                                                   leveraging medical data and develop a Thai
                                                                   version of Risk Simulator that could forecast the
                                                                   onset risk of non-communicable diseases.
                                                                   We aim to optimize medical expenses and realize
                                                                   healthy society in Thailand through the provision
                                                                   of our service to stakeholders such as life
                                                                   insurance companies, health promotion-related
                                                                   companies.
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Asia Digital Transformation(ADX) Project
Asia Digital Transformation (ADX) projects

     [Medical & Healthcare]                                   Medring Co., Ltd.
                                                                                             Address: Bunkyo-ku, Tokyo
                                                                                             Number of employees:14
                                                                                             Established in 2019
                                                                                             Business: Development of smart clinic chains in the Asian
                  https://www.medring.co.jp/                                                  region and operation of medical big data platforms

               Outline of the demonstration project                                             Targeted economic/social issues and solutions
            Development of smart clinic chains aimed at
             promoting DX in the clinic sector and
                                                                                               By improving and standardizing the quality of
             development of medical big data platforms in                                       primary care medical institutions (i.e., clinics)
             Vietnam.                                                                           in Vietnam, prevent congestions at higher-level
                                                                                                medical institutions and improve healthcare
    Cooperation with local companies/governments
                                                                                                access.
             Local partners: Japan Vietnam Health Bridge
              Co.ltd
                                                                                               Provide Japanese companies (pharmaceutical,
      (Medical tours between Japan-Vietnam, support for                                         medical device, medical AI companies, etc.)
      opening clinics in Vietnam, education programs for                                        with access to the medical big data obtained
      medical professionals, etc.)
                                                                                                from our clinic chains and cooperating facilities,
                                                                                                and support their product development and
                                                                                                business expansion into Vietnam.

          Smart clinic in preparation            Cloud-based electronic medical records
          (AEON MALL Hadong (Hanoi,Vietnam))     under development in-house (Data platform)
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Asia Digital Transformation(ADX) Project
Asia Digital Transformation (ADX) projects

    [Medical & Healthcare]                         Ryobi Systems Co., Ltd.
                                                            Location: Okayama City, Okayama Prefecture
                                                            Number of employees: 1460
                                                            Established in 1969
                                                            Business: Software and information services
                         https://www.ryobi.co.jp

                Outline of the demonstration project           Targeted economic/social issues and solutions

    Provision of health-management platforms                 Demand for health management and medical
     by leveraging Personal Health Record                      checkups will increase in Laos, reflecting a rising
     infrastructure                                            awareness of health mainly among the wealthy
     Cooperation with local companies/governments              population. Also, the impact of COVID-19 has
                                                               amplified the importance of collecting accurate
       Local partners: AMZ Group Co., Ltd.                    health information of individuals and increased
      (Liaison with local organizations, support for           the need for the post-COVID-19 measures using
      local surveys)                                           past health information for health maintenance
                                                               and therapies.
                                                              Using an IT-enabled health management platform
                                                               (PHR: Personal Health Record), monitor
                                                               individuals’ health records regularly, extend a
                                                               healthy lifespan, and establish a stable lifestyle
                                                               without health concerns.
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Asia Digital Transformation (ADX) projects

    [Medical & Healthcare]                         Ubie Corporation
                                                           Address: Chuo-ku, Tokyo
                                                           Number of employees:72
                                                           Established in 2017
                                                           Business: Provision of SaaS for healthcare institutions
                            https://ubie.life/en            based on healthcare IT and AI interview technology

                Outline of the demonstration project          Targeted economic/social issues and solutions

      Demonstration project to conduct "AI-based            In Singapore, increasing chronic diseases such as
       medical interviews" at private clinics in              high blood pressure and diabetes, and the swelling
       Singapore                                              medical expenditure stemming from the growing
                                                              elderly population have become problems.
    Cooperation with local companies/governments             A preliminary interview by AI can collect much
                                                              information about the patient required for
      Local partners:                                        diagnosing and is expected to improve the medical
     Private clinic chain in Singapore                        examination quality without relying on the
                                                              doctor’s ability. Also, by acquiring a large amount
                                                              of patient information before examinations, we
                                                              aim at resolving issues faced by medical
                                                              institutions, such as shortening medical
                                                              examination hours (reducing the burden on
                                                              doctors) and waiting times (reducing the burden
                                                              on patients), and reducing the risk of oversights.
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Asia Digital Transformation (ADX) projects

                  AGRICULTURE

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                                                                                              12
Asia Digital Transformation (ADX) projects

     [Agriculture]                        ARUN Seed, Certified Non-Profit Organization
                                                                     Address: Bunkyo-ku, Tokyo
                                                                     Number of employees:5
                                                                     Established in 2014
                                                                     Description of business: Scouting social entrepreneurs,
                                                                      implementing, disseminating, developing, and researching
                            https://arunseed.jp/en/                   social investments in developing countries

                Outline of the demonstration project                    Targeted economic/social issues and solutions
            Project for PoC on the quality and traceability of        While farms in Myanmar are well diversified,
             agricultural products through a farming support            the overall productivity of agricultural sector is
             platform based on AI image recognition model in
                                                                        low in part due to undersupply of quality public
             Myanmar
                                                                        services in rural areas, such as introduction of
    Cooperation with local companies/governments                        modern technology and distribution know-how.
      Local partners:                                                  In particular, farmers are faced with several
     Greenovator Co Ltd. (Farming support services/apps,                issues in quality and traceability of sesame,
     E-Commerce, Consultancy)                                           which is regarded as an indispensable and
     In collaboration with the Department of Agriculture of             valuable cash crop in Myanmar.
     the Ministry of Agriculture, Livestock and Irrigation
                                                                       Improve quality and traceability of sesame as a
                                                                        target crop, based on AI image recognition
                                                                        model, introduce a QR code, and make linkage
                                                                        with a platform "e-Marketplace" for improving
                                                                        market access for stakeholders in agriculture.
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Asia Digital Transformation (ADX) projects

     [Agriculture]                        Nihon Agri, Inc.
                                                            Address: Shinagawa-ku, Tokyo
                                                            Number of employees :29
                                                            Established in 2016
                                                            Business: Cultivation, material import, agri-products export,
                                                             export of variety intellectual property rights, export
                            https://nihon-agri.com/en/
                                                             consulting, overseas sales

                Outline of the demonstration project           Targeted economic/social issues and solutions
  Demonstration of horticultural strawberry
                                                              Demand for fresh, high value-added fruits and
   cultivation in hot areas (in Chiang Mai,
                                                               vegetables is increasing in Thailand. In
   Thailand)
                                                               particular, despite the rapid expansion of the
     Cooperation with local companies/governments              strawberry market, appropriate strawberry
                                                               cultivation techniques, which naturally favors a
       Local partners:
                                                               cold environment, have yet to be established,
      DENSO INTERNATIONAL ASIA CO., LTD.                       resulting in unstable quality and yield.
      (Asia Regional Head Office)                             Introduce horticultural houses to hot areas in
        ・ Development of automotive parts                      Asia, which are generally considered unsuitable
        ・ Corporate service functions in Thailand              for cultivation, and establish a food value chain
                                                               (FVC) to produce high-quality products with
                                                               high reproducibility by digitalizing conditions
                                                               of indoor environments and cultivation into
                                                               data and using it.
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Asia Digital Transformation (ADX) projects

     [Agriculture]                        Sagri Co., Ltd.
                                                                      Location: Tamba, Hyogo
                                                                      Established in 2018
                                                                      Business: Solutions for addressing social issues by
                                                                       integrating technologies such as satellite remote sensing,
                                                                       soil analysis, and machine learning.
                             https://sagri.tokyo/

                Outline of the demonstration project                      Targeted economic/social issues and solutions
            Demonstration project to build a digital infrastructure          Promotion of digitalization of agricultural land
             for rice farmlands information in Thailand using                  information: The Thai government is promoting the
             satellite data                                                    development of data infrastructures for expanding
                                                                               "smart agriculture." However, there are still
    Cooperation with local companies/governments                               operational issues such as paper-based data collection,
    Local partners:                                                           manual data input, and on-site visual checking.
   ListenField                                                                Establishing an infrastructure to enable anyone to
   (collaboration with farmers, data collection, etc.)                         enter digital data easily, and monitor the current status
   The Thai Ministry of Agricultural Cooperatives (MOAC)                       of agricultural land over a wide area through satellite
   (planned government counterpart with project feedback)                      data, AI, etc.

                                                                             Satellite             AI, Machine          GRID Polygon
                                                                              Data                  Learning             Technology

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Asia Digital Transformation (ADX) projects

     [Agriculture]                       SkymatiX, Inc.
                                                                 ❑   Address: Chuo-ku, Tokyo
                                                                 ❑   Number of employees :29
                                                                 ❑   Established in 2016
                                                                 ❑   Business: Planning, development, and sales of remote
                                                                     sensing services for software and industrial use
                         https://skymatix.co.jp/

                Outline of the demonstration project                   Targeted economic/social issues and solutions

     ■ Project to introduce “Iroha”, the Japanese
                                                                     ■ The Government of Cambodia is making
       Crop Monitoring Service, and promote DX
                                                                       nation-wide efforts to expand agricultural
       in Cambodia.
                                                                       exports. The promotion of paddy rice farming
      Cooperation with local companies/governments                     is the cornerstone of agricultural growth and
      ■ Local partners:                                                the primary agenda for Cambodia.
      JC Agricultural Cooperatives Co,. Ltd
      (Sales of agricultural machinery materials in                  ■ Introducing a leaf color analysis service (Iroha)
      Cambodia, provider of smart agri-services)                       for rice crop farming, the main crop in
                                                                       Cambodia, to automatically take images of
                                                                       farmlands by drones and upload them onto the
                                                                       cloud network for analysis.

                 Leaf color analysis             Weed analysis
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Asia Digital Transformation (ADX) projects

     [Agriculture]                        Sojitz Corporation
                                                          Address: Chiyoda-ku, Tokyo
                                                          Employees: 2613 (18,153 on a consolidated basis)
                                                          Established in 2003
                                                          Business: Wholesale (trading company)
                         https://www.sojitz.com/en/

               Outline of the demonstration project          Targeted economic/social issues and solutions

     Implementation of "Pig Net", a DX                     Although about 60% of Vietnam's population is
      production management system, in the                   engaged in primary industries, it is declining,
      Vietnamese pig farming industry                        necessitating improved productivity. In Vietnam,
                                                             the world's fifth-largest pork producer, pork is a
    Cooperation with local companies/governments             primary source of animal protein. Demand is
       Local partners:                                      likely to expand due to economic growth in
                                                             recent years and an increase in the young
       Pig farming and feed manufacturing-related            population.
      companies, etc.                                       Introduce an ICT platform tailored to the actual
                                                             conditions and needs of the pig farming industry
                                                             in Vietnam. By providing financial, insurance,
                                                             and consulting services, and IoT devices,
                                                             develop comprehensive one-stop service for
                                                             trading pork in the meat market.
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Asia Digital Transformation (ADX) projects

                  FISHERIES

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                                                                                              18
Asia Digital Transformation (ADX) projects

     [Fisheries]                   OPTEX Company, Limited
                                                                Address: Otsu City, Shiga Prefecture
                                                                Number of employees :285
                                                                Established in 2017
                                                                Business: Planning, production, and sales of various
                                                                 sensors for the manufacturing industry
                            https://www.optex.co.jp/e/

                Outline of the demonstration project               Targeted economic/social issues and solutions
    Demonstration project for localization of                    In the Thailand aquaculture industry,
     simple aquaculture water quality monitoring                   preventing environmental pollution while
     service using DX in Thailand                                  improving productivity is the key to the
     Cooperation with local companies/governments                  sustainable development of the aquaculture
                                                                   industry and improving related people’s lives.
       Local partners:
      HAPPY FARM KERDPHOL CO., LTD.                               Establish a DX-based Water Quality Analysis
      (Sales of water quality sensors, aeration equipment,
      etc. to the aquaculture industry)
                                                                   Service to manage water quality at aquaculture
                                                                   sites, and improve the environment and
                                                                   production efficiency of small and medium
                                                                   aquacultures as well as large-scale ones. In the
                                                                   future, we will consider expanding into other
                                                                   countries with thriving aquaculture industry
                                                                   such as the rest of ASEAN or India.
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Asia Digital Transformation (ADX) projects

     [Fisheries]                    Umitron K.K.
                                                                  Address: Minato-ku, Tokyo
                                                                  Number of employees:28
                                                                  Established in 2016
                                                                  Business: Production, development, and provision of IoT
                                                                   equipment and software services for aquaculture
                   https://umitron.com/en/index.html

                Outline of the demonstration project                 Targeted economic/social issues and solutions
           Development project of data platform for shrimp
                                                                   Thailand, one of the forerunners facing social
            farming in ASEAN region by using IoT/AI                 issues, has to address challenges including the
            technologies                                            declining birthrate and aging population, the need
                                                                    for improved labor productivity, strengthening the
    Cooperation with local companies/governments
                                                                    industrial base in regions, eliminating economic
    Local partners:                                                disparities between rural and urban areas, and
   Charoen Pokphand Foods co., Ltd. (Agriculture & food)            promoting SDGs.
   Also plans to cooperate with the Department of Fisheries        Develop and deploy the world's first technology for
   (DOF) of the Ministry of Agricultural Cooperatives               automated analysis of shrimps in ponds using
                                                                    IoT/AI for shrimp farming, a key industry in
                                                                    Thailand.
                                                                   Aim to contribute to SDGs by improving shrimp
                                                                    farmer’s productivity, conserving natural
                                                                    environments, and securing working environments
                                                                    where DX has been slow.
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Asia Digital Transformation (ADX) projects

                  TOURISM & MOBILITY

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                                                                                              21
Asia Digital Transformation (ADX) projects

    [Tourism & Mobility]                         Artisan Inc.
                                                                       Address: Chofu City, Tokyo
                                                                       Number of employees: 18 (45 on consolidated basis)
                                                                       Established in 2014
                                                                       Business: Cloud integrator, development and provision
                                                                        of IT-related services
                            https://artisan.jp.net/

                Outline of the demonstration project                      Targeted economic/social issues and solutions
       Smart City Bus POC (Proof of Concept)                            In Malaysia, easing chronic traffic congestion
        Project aiming to mitigate traffic congestion                     and eliminating adverse effects on the
        in Cyberjaya, Malaysia                                            economy due to traffic congestion have
     Cooperation with local companies/governments                         become pressing issues.

       Local partners:                                                  By cooperation between Japanese and local
      • TK International Sdn Bhd
                                                                          companies, location information service of
      (Cloud services, IoT solutions, digital marketing)                  public transportation (route bus), we aim at
      • Cyberview Sdn Bhd                                                 improving the utilization rate and passenger
      (A government-owned company affiliated with the Ministry of
      Finance that promotes the development of technology hubs)
                                                                          satisfaction of bus.

                                                                                         Smart City Project in Cyberjaya

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Asia Digital Transformation (ADX) projects

    [Tourism & Mobility]                         Nippon Koei Co., Ltd.
                                                                          Address: Chiyoda-ku, Tokyo
                                                                          Number of employees: 2258 (5497 on a consolidated basis)
                                                                          Established in 1946
                                                                          Business: Domestic Consulting, International Consulting,
                   https://www.n-koei.co.jp/english/                       Power Engineering, Urban & Spatial Development, Energy

                Outline of the demonstration project                          Targeted economic/social issues and solutions

      Introduction of COVID-19-FREE Digital
                                                                             Although Bagan has been registered as a
        Assessment Tool for the tourism industry in
                                                                              World Heritage site in July 2019, tourism
        Bagan, Myanmar.
                                                                              businesses suffer from a drastic drop in the
     Cooperation with local companies/governments                             number of tourists due to COVID-19.
       Local partners:                                                      For the early recovery of tourism demand,
      •      Bagan Hotel Association, Hotel Operators, Travel Agents, IT      there is a pressing need to develop and build a
             Vendors (Singapore/Myanmar)                                      system that enables foreigners (potential
                                                                              travelers) to observe the status of measures
                                                                              taken at the travel destination.
                                                                             Use of digital tools to "visualize" measures
                                                                              against the COVID-19 epidemic taken by
                                                                              tourism businesses to attract foreign tourists in
                                                                              the New Normal.

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Asia Digital Transformation (ADX) projects

   [Tourism & Mobility]                               Sojitz Corporation
                                                                                    Address: Chiyoda-ku, Tokyo
                                                                                    Employees: 2,613 (18,153 on a consolidated basis)
                                                                                    Established in 2003
                                                                                    Business: Trading and investment on various business fields
                    https://www.sojitz.com/en/                                       domestically and globally.

               Outline of the demonstration project                                       Targeted economic/social issues and solutions

      Social IoT services in Bali, Indonesia, to
                                                                                         For the tourism industry devastated by the
       support its inbound tourism industry.
                                                                                          COVID-19 pandemic, it is an urgent priority to
    Cooperation with local companies/governments                                          find measures to bring positive economic
                                                                                          effects from tourism in conjunction with
      Local partners:                                                                    protection of tourists and residents.
     PT. Digitalinstincts Teknologi※
     (Provision of IoT platform)                                                         Develop applications for mobility services,
                                                 ※Sojitz’s   affiliate company            remote care, and cashless payment in Bali,
     PT. Aino Indonesia                                                                   Indonesia. Cooperate with local travel agents,
     (Provision of cashless services)                                                     restaurants, hotels, etc. to promote a safe and
                                                                                          convenient travel environment.

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Asia Digital Transformation (ADX) projects

    [Tourism & Mobility]                                                          Toyota Tsusho Corporation
                                                                                  (joint proposal with Nippon Koei Co., Ltd.)
                                                                                                                               Address: Nagoya-shi, Aichi / Minato-ku, Tokyo
                                                                                                                               Employees: 3,439 (66,067 on a consolidated basis)
                                                                                                                               Established in 1948
                                                                                                                               Business: Domestic transactions of various goods,
                                                                                                                                import/export, off-shore transactions, construction,
             https://www.toyota-tsusho.com/english/                                                                             insurance agency services, etc.

                  Outline of the demonstration project                                                                            Targeted economic/social issues and solutions
      Development and demonstration of a MaaS                                                                                   Tourism is one of the critical industries of
       digital platform for tourism in Angkor                                                                                     Cambodia. There are increasing needs for
       (Cambodia)                                                                                                                 creating demand by diversifying destinations,
                                                                                                                                  including developing new ones and providing
      Cooperation with local companies/governments
                                                                                                                                  smooth access to expanding tourism resources.
       Local partners:                                                                                                          Siem Reap has been selected for the ASEAN
      ・ Siem Reap Provincial Government, etc.                                                                                     Smart City Network and focuses on solving urban
                                                                                                                                  challenges by using smart technologies.
                     Tourist
                                          Selection,
                                          reservation, and
                                                                                     World cultural heritage   Attraction
                                                                                                                                 Focusing on tourists’ movements, we will build a
                                          settlement
                                                                                         Restaurant            Shopping
                                                                                                                                  smartphone app prototype that can provide
                                                                                                                                  packaged tourism and mobility services,
               Digital ticket pack                                  Mobility
                                                                                           Hotel
                                                                                                 Tourism resources
                                                                                                                  Event
                                                                                                                                  providing more freedom and stress-free travel
                                Settlement ⇒ Voucher issuance

           Internal processing of tourism-oriented MaaS apps
                                                                                                                                  experience for tourists.
             Digital Ticket & Coupons                           Means of moving                 Tourism experience

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Asia Digital Transformation (ADX) projects

                  ENVIRONMENT & ENERGY

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                                                                                              26
Asia Digital Transformation (ADX) projects

   [Environment & Energy]                        CHALLENERGY INC.
                                                            Address: Sumida-ku, Tokyo
                                                            Number of employees :22
                                                            Established in 2014
                                                            Business: Manufacturing
                           https://challenergy.com/en/

                Outline of the demonstration project         Targeted economic/social issues and solutions
   Creating sustainable Islands in the Philippines   Electricity infrastructure in remote islands in
    by building a distributed energy platform          the Philippines is vulnerable to high energy
                                                       costs, environmental loads, and natural
  Cooperation with local companies/governments
                                                       disasters. Over 9 million people still do not
  Local partners:                                     have access to electricity. Several tens of
 • Philippine National Oil Company (PNOC)              million people have electricity supply for only
   Renewables Corporation (development and             eight hours or less a day.
   operation of renewable energy-related businesses)  Introducing a power system (micro-grid)
 • Department of Energy                                consisting mainly of low-cost and natural
                                                       disaster-resilient renewable energy. Aiming to
                                                       build a virtual power platform that allows one-
                                                       stop technical evaluations for adopting
                                                       renewable energy, remote monitoring, and
                                                       control of the power system.
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Asia Digital Transformation (ADX) projects

   [Environment & Energy]                        JERA Co., Ltd.
                                                             Address: Chuo-ku, Tokyo
                                                             Number of employees: 4300
                                                             Established in 2015
                                                             Business activities: Thermal power generation, renewable
                                                              energy, gas and LNG
                        https://www.jera.co.jp/english/

               Outline of the demonstration project               Targeted economic/social issues and solutions
    Verification of a business model using digital            There is an increasing need to review energy
      technologies and power infrastructure                     policy in Thailand due to the worsening air
      standards for thermal power plants                        pollution and the depletion of domestic natural
   Cooperation with local companies/governments                 gas resources.

    Local partners:                                           To aim to optimize plant operations and thereby
   • KHANOM ELECTRICITY GENERATING                              reduces environmental impact through early
     COMPANY LIMITED (Thermal Power                             detection of signs of anomalies and maintaining
     Generation Business)                                       plant heat rate by analyzing the plant operation
                                                                data with advanced digital technologies. Also,
                                                                to explore new business opportunities such as
                                                                reducing insurance premiums by acquiring
                                                                certification for ISO standards.

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Asia Digital Transformation (ADX) projects

     [Environment & Energy] KOBELCO CONSTRUCTION
     MACHINERY CO., LTD.
                                                                                         Address: Shinagawa-ku, Tokyo
                                                                                         Number of employees: 1,994
                                                                                         Established in 1999
                                                                                         Business: Manufacture, sale and service of construction
                     https://www.kobelcocm-global.com/                                    and transportation machinery

                Outline of the demonstration project                                        Targeted economic/social issues and solutions
           Automobile recycling demonstration project
            utilizing IoT End-of-life vehicles management                                  In Malaysia, some operators dismantle vehicles
            system in Malaysia                                                              in each yards. However, there are problems
                                                                                            such as environmental contamination caused by
    Cooperation with local companies/governments                                            an oil spill on soil, abandonment and dumping
                                                                                            of reusable resources, the absence of workforce
     Local partners:                                                                       and workloads management, and inadequate
    Eco-R (Malaysia) Sdn Bhd (Wholesale and                                                 inventory control.
    retail of used automobile components)                                                  Contribute to addressing local environmental
      Vehicle & process management
                                                     Quantitative productivity
                                                     analysis
                                                                                            issues and improving operational efficiency by
      using data
                                                     Prevention of environmental
                                                                                            developing work yards and preparing manuals
                                                     pollution by quantitative
                                                     waste management
                                                                                            for proper automobile demolition, and setting
                                                                                            up end-of-life automobile management systems
                                                                  Regulatory compliance     utilizing IoT.
                                                 Improved use of valuable
Copyright (C) 2020 JETRO. All rights reserved.          resources                                                      → Return to Projects list    29
Asia Digital Transformation (ADX) projects

                  MANUFACTURING & HUMAN
                  RESOURCE

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Asia Digital Transformation (ADX) projects
     [Manufacturing & Human Resource Development]
     The Asahi Shimbun Company
                                                                                                                         Address: Kita-ku, Osaka
                                                                                                                         Number of employees:3966
                                                                                                                         Established in 1879
                                                                                                                         Business: Production, publication, and sales of various newspapers and
                                                                                                                          publications, sales of content to electronic media, real estate, broadcasts
                http://www.asahi.com/ajw/                                                                                 under the Broadcasting Act, cultural businesses such as lectures, human
                                                                                                                          resources businesses, and travel businesses.

                Outline of the demonstration project                                                                              Targeted economic/social issues and solutions

      Career education media platform business                                                                                To resolve social issues such as the shortage of
       for Thai university students​                                                                                            highly-skilled personnel and employment
                                                                                                                                mismatch in Thailand, produce content for Thai
    Cooperation with local companies/governments                                                                                using the expertise of the “Oshigoto Nenkan
                                                                                                                                (Occupations Yearbook)” published as part of
       Local partners:                                                                                                         occupational education for primary and middle
      Ozaki Consulting Co, Ltd. (Production and                                                                                 school children in Japan. Provide it free mainly to
      operation of job information website Jobsugoi.com)                                                                        Thai university students on an online platform.
                                                     Universities
                                                                                                                               Work with a company operating “Jobsugoi.com,”
                                                     * We cannot provide
                                                     enough employment or
                                                     internship information!                                                    a job-finding website for new graduates and mid-
                                                     * We want to keep track of

                   Student
                   * I don't get a specific image
                                                     graduates' career paths!
                                                                                                                                career workers in Thailand, and provide articles
                   of the job I want to get in the
                   future!
                   * I need to find an internship
                                                                                                                                and videos to introduce jobs at Japanese
                   destination!
                   * I know about famous
                   companies, but want to know                                    Sponsoring company
                                                                                                                                companies, requisite internship, and recruitment
                   about other companies too!                                     * We want to hire talented Thai
                                                                                  students!
                                                                                  * We want to keep the turnover
                                                                                  rate as low as possible by having
                                                                                                                                information by cooperating with local universities.
                                                                                  employees understand their work
                                                                                  contents before joining the

                                                                                                                                                                   → Return to Projects list            31
                                                                                  company!

Copyright (C) 2020 JETRO. All rights reserved.
Asia Digital Transformation (ADX) projects
     [Manufacturing & Human Resource Development]
      Fuso Machine Works, LTD.
                                                          Location: Kuwana City, Mie Prefecture
                                                          Number of employees:360
                                                          Established in 1953
                                                          Business: Manufacturing of machinery and equipment
                      http://www.fusokoki.co.jp/en/

                Outline of the demonstration project         Targeted economic/social issues and solutions

      Development and implementation of a                  The Indonesian government is strengthening
       system to analyze OEE losses (OLA)                    the manufacturing sector's competitiveness by
                                                             using AI, IoT, and other digital technologies to
    Cooperation with local companies/governments             transform into a highly productive structure.
      Local partners:                                       However, it is still in a transitional phase, with
     ・ PT. Toyo Business Engineering Indonesia               many companies not making full use of digital
       (local system optimization)                           technologies.
     ・ PT Trmitra Chitrahasta (on-site verification)        Develop and implement the OLA (OEE Loss
                                                             Analyzer) using IoT technologies to maximize
                                                             the Overall Equipment Efficiency (OEE) of
                                                             TPM (Total Productivity Maintenance), one of
                                                             the elements of Japanese-style manufacturing,
                                                             in Asia, and support enhancing competitiveness
                                                             of the Indonesian manufacturing industry.
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Asia Digital Transformation (ADX) projects
     [Manufacturing & Human Resource Development]
     STUDIST CORPORATION
                                                                    Address: Chiyoda-ku, Tokyo
                                                                    Number of employees:100
                                                                    Established in 2010
                                                                    Business: Development & marketing of Teachme Biz, a
                                                                     visual SOP management platform
                           https://studist.jp/

                Outline of the demonstration project                   Targeted economic/social issues and solutions
            Demonstration project of streamlining education          Labor productivity in Myanmar is low (ranked
             and training using visual-based manuals in                134th by the World Bank in 2019). Productivity
             Myanmar                                                   improvement in the industry, including the
    Cooperation with local companies/governments                       manufacturing sector and the restaurant and
                                                                       service sectors with growth prospects, is
       Local partners:                                                essential for the Myanmar economy.
      Growth Myanmar Co., Ltd.(DX(Digital
      Transformation) Service/Hire Service)                           Instead of conventional education styles based
                                                                       on textbooks, group training, and OJT, we use
                                                                       digital technologies to provide visual-based
                                                                       standard operating procedure (SOP) manuals
                                                                       that enable remote operations.

      Detailed explanation video                 Sample manual
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