ASEAN ANNIVERSARY SPECIAL EDITION - TTG Asia
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50
ASEAN
TH
ANNIVERSARY
SPECIAL EDITION
Supported and endorsed by the 10 ASEAN member nations
A journey
that matters
The ASEAN economic bloc is celebrating its big five-oh
Analysis
in 2017, a milestone that the region’s tourism industry
can be proud of too as ASEAN Tourism Forum holds its
36th edition in Singapore next year.
As an event that dives into regional and interna-
tional issues impacting ASEAN’s tourism business and
seeks useful collaboration, and showcases the beauty
of South-east Asia’s diversity to tourism buyers from
all over the world, ASEAN Tourism Forum has been 04 Getting to know the machine
instrumental in positioning the region as a single, excit- 10 A thirst for ASEAN
ing destination.
ASEAN member nations’ singular and collective 14 Courting the dragon and elephant
pursuit of the business events market may have started 18 The power of one region
later than their quest for holiday-makers, but it is
catching up fast. Today in this region are several inte-
grated resorts with MICE capabilities as well as a good
mix of business hotels under international and home-
grown brands. Notable tourism and civil infrastructure
investments are being made in every member country.
Young individuals are also stepping up to lead.
While considerable advancements have been made,
work isn’t done yet for the ASEAN MICE community.
That said, one should always celebrate every single 21 Best MICE experiences
victory and we hope the TTGmice ASEAN’s 50th An-
niversary Special Issue will help you appreciate how far 22 MICE playground on the high seas
South-east Asia has come in its MICE pursuit and what
more needs to be done to achieve ultimate triumph.
26 ASEAN’s top investments
32 Integrated wonderland
Karen Yue
Group Editor
34 Homegrown hotel darlings
40 Hardiest MICE specialists
45 New chiefs on the block
Karen in Ko Racha Yai,
Thailand 47 Trip down memory lane
Rebecca Elliott Australia Pierre Quek Publisher, Online Section OFFICES
(rebeccaelliott@hotmail.com) (pierre.quek@ttgasia.com) Singapore
Prudence Lui Hong Kong/Greater China Cheryl Tan Corporate Marketing Manager TTG Asia Media Pte Ltd, 1 Science Park
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Karen Yue
Michael Sanderson Thailand Carol Cheng Asst Manager Administration TTG Asia Media Pte Ltd, 8/F, E168,
Group Editor (karen.yue@ttgasia.com)
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Where great minds come to dream.
Where the future is at your fingertips.
This is Singapore.
At the heart of Southeast Asia is a vibrant,
cutting-edge city where leaders meet to
work and play with complete peace of mind,
draws the world’s best and brightest to its
shores.
Singapore’s knowledge-based economy is
The city-state is a breeze to get to, as it is
connected to some 300 cities in 70 countries
by 100 international airlines and is powered
powered by all the modern conveniences and known for excellence in the banking & finance, by the world’s best airport, as voted by air
resources the world has to offer. biomedical sciences, energy, ICT & media, travellers in Skytrax’s World Airport Awards
Singapore is the region’s centre for MICE transport and security industries. This in turn 2016 for the seventh consecutive year.
and innovation — and with good reason. attracts international thought leaders and Breathe easy knowing you are taking your
Boasting a dynamic economy, one of the quality summits from a multitude of fields, delegates to the least corrupt and one of the
world’s most stable and secure environments, including the Global Young Scientist Summit safest countries in Asia, according to the World
convenient connections, and myriad activities @one-north 2016; Sibos 2015; The FutureChina Justice Project Rule of Law Index 2015, while
inside and out of the boardroom, Singapore is Global Forum; the Singapore Summit; the being supported by Singapore’s ecosystem of
the smart choice for your events and delegates. annual Russia Singapore Business Forum; experienced MICE players.
and the annual IISS Shangri-La Dialogue. On top of the creative services of
Home base of thought- More than half of the 7,000 multinational Singapore’s MICE professionals, the Business
leadership and innovation companies here make Singapore their regional Events in Singapore scheme by the Singapore
Named the World’s Easiest Place to do headquarters, drawn by its thriving business Exhibition & Convention BureauTM offers
Business for 10 consecutive years by the environment. customised support and access to quality
World Bank and Asia’s Top Convention City venues, as well as government and marketing
for 13 consecutive years by the International All you need, in one place support. Rest assured that your every
Congress and Convention Association’s Given its legendary reputation for ease and need will be met for an exciting and smooth
Global Rankings 2014, Singapore is the top efficiency, planning an event in Singapore event to give your delegates that once-in-a-
economic powerhouse of Southeast Asia and takes literally just one phone call. lifetime experience.
Advertorial
Where inspiration and imagination
take flight. Where Asia comes to play.
This is Singapore.
F rom its unique food culture to the towering
symbol of architectural ingenuity Marina
Bay Sands©, Singapore is more than just a
ingredients are there for a great selection,”
he said.
Besides its food culture, Singapore
regional economic powerhouse; it’s a cultural draws many admirers around the world for
capital in its own right. its unrivalled approach to urban planning
Complement MICE events in the city-state and innovation in the recreational space.
with any of the unforgettable entertaining Take delegates to see what goes on behind
and informative experiences on offer. the scenes of this glitzy city with a
business tour.
Inspiring experiences abound Singapore City Gallery, for instance,
Food is a point of pride for locals and showcases the country’s approach to
Singapore punches above its weight when development and sustainable living via
it comes to all things culinary, having been interactive exhibits and large-screen videos
credited as the inspiration for celebrity chef on display, or a guided, customisable tour.
Anthony Bourdain’s upcoming food market in Botanic spectacle Gardens by the
New York. Gastronomy in Singapore is an easy Bay offers technical back-of-house
way to indulge your MICE delegates after a tours that outline how the Gardens were
long day. conceptualised and brought to life.
In July this year, the city became the Delegates will also learn more about the
first country in Southeast Asia and the third Gardens’ sustainability efforts and the daily
territory in Asia to merit its own Michelin operations of the Conservatories.
food guide after Japan, and Hong Kong and
Macau, with local favourites from humble Discover Southeast Asia
food centres like Hill Street Tai Hwa Pork For planners who want to take their
Noodle ranking alongside Michelin three- delegates a little farther, consider a cruise
starred Joël Robuchon Restaurant. through colourful Southeast Asia from
The vibrant dining scene in Singapore Singapore, the region’s most established
ranks “among the most dynamic in Asia”, cruise hub.
commented Mr Michael Ellis, international Cruising is a perfect way to blend
director of the Michelin Guides. “The city is team bonding, exciting activities, and
a cultural and commercial crossroad and its From top: Michelin three-starred Joël Robuchon convenience in order to cater to the
gastronomy is enriched by influences from Restaurant; Guided tour at Singapore City individual and varied preferences of your
all over Asia, which makes it particularly Gallery; Marina Bay Cruise Centre Singapore; delegates.
attractive to foreign chefs. All the necessary Singapore Gardens by the Bay. Choose from over 37 UNESCO World
Heritage sites to visit, with Cambodia a
mere three days’ voyage away and Japan
FOR MORE INFORMATION ON EXCITING SINGAPORE EXPERIENCES just a seven-day cruise from Singapore.
FOR CORPORATE GROUPS, VISIT www.yoursingapore.com/ This is all thanks to Singapore being the
regional headquarters of the world’s most
mice/m&i-experiences OR EMAIL US AT SECB@STB.GOV.SG distinguished and international cruise lines
such as Royal Caribbean International,
Princess Cruises, Costa Cruises, Celebrity
Cruises, and Star Cruises.
All of them are experienced in hosting
meetings & incentive groups and can
arrange customised programmes for
groups, including special entertainment
options, teambuilding activities,
educational talks, and F&B offerings.
ASEAN 50th Anniversary Special Edition > Analysis
Getting to know the machine
ASEAN’s tourism sector is represented by various divisions, each with its own
important role to play. S Puvaneswary profiles three of them
ASEAN Tourism efforts to develop and grow tourism in the
Association (ASEANTA) region, offering support and assistance
when required; playing an active role in
Known commonly among the trade as the shaping of tourism policies within the
ASEANTA, this organisation was estab- region that will safeguard the interests of
lished on March 27, 1971, with the aim of its members – through feedback, recom-
providing a common body to facilitate in- mendations and having dialogues with
teraction between tourism players in the relevant government departments and
private sector and the government bodies agencies; creating synergistic alliances
in South-east Asia with the intention of among ASEANTA members to enhance
expanding the growth of tourism in this the growth of tourism in the region;
region. Its other objective is to provide a stressing the need for improving and pro-
common platform for South-east Asian viding reasonable quality service to travel- “When we create a buzz
tourism players to have a voice. lers and tourists by monitoring standards among member countries
From its humble beginnings, ASEANTA
is well established today and have mem-
of service and professionalism; providing to visit South-east Asia, the
assistance to any government, statutory
bers from both the public and private or international body in connection with message will catch on in
tourism sectors across all 10 ASEAN tourism matters; setting a platform for markets outside of the re-
member countries. Members include
NTOs, national travel and tourism as-
the South-east Asian tourism fraternity to gion and travellers there will
interact; and opening of opportunities to
sociations, national hotel associations and ensure the sustainability of the integrated be curious and want to dis-
airlines based in the region. ASEAN Economic Community (AEC). cover what we have.”
ASEANTA initiatives include foster- ASEANTA president, Aileen Clemente,
ing closer working relationships with all said: “The biggest achievement in market- Hamzah Rahmat
its members, partners and travel related ing ASEAN is the fact that the private sec- President, FATA
government agencies, with ASEANTA as tor is putting itself at the forefront along-
a platform for bridging communications side the NTOs. You will see more of that
and collaborating efforts in sustainable happening in the succeeding months.” Federation of ASEAN Travel
growth and development; encouraging Among recent milestones include Agents Associations (FATA)
ASEANTA reorganising itself in 2014. That FATA was established in early 1990s, a
year also saw it kicked off a strong cam- few years after the first ASEAN Tourism
paign among ASEAN NTOs to remember Forum was held in 1991. FATA’s role is
the partnership and its membership in to bring into greater focus the issues and
ASEANTA, and that the private sector was challenges faced by travel associations.
an important component in ensuring the FATA’s aims are: to contribute signifi-
success of ASEAN integration as it per- cantly to the growth and development of
tains to tourism, especially in campaign- the travel industry in ASEAN; to pro-
ing ASEAN as a single destination. vide effective advocacy in industry and
In November 2015, ASEANTA was government affairs, training, education
re-registered as an association with the and communication initiatives as well as
Registrar of Societies Malaysia including marketing opportunities; to strive towards
amendments in its by-laws to include the attainment of the highest standards
membership of other sectors such as edu- of services and facilities for travellers and
cation institutions with tourism curricu- tourists; to uphold the dignity and ethics
lum and the meetings and events sector, of the tour and travel business and to
among others. That same year, ASEANTA strive towards its professionalism.
was invited to participate in the ASEAN On FATA’s biggest achievements,
Business Council as its research partner Hamzah Rahmat, president of FATA,
“The biggest achievement for tourism. said: “We have embarked on Domestic
in marketing ASEAN is the Plans coming up soon to market the ASEAN which promotes intra-ASEAN
fact that the private sector is South-east Asia region include supporting travel. In all travel fairs held in our
activities around the Visit ASEAN@50- member countries, ASEAN as a destina-
putting itself at the forefront Golden Celebration campaign, such as tion has been given great prominence.
alongside the NTOs.” Visit ASEAN@50 tour packages, ASE- Arrivals at each South-east Asian country
ANTA Excellence Awards for the travel from others in the region are also on the
Aileen Clemente and tourism industry, a photo contest and rise. This speaks volumes of the result
President, ASEANTA a food trail. achieved thus far.”
TTGmice • 5
Mutual cooperation
He added: “When we create a buzz
among member countries to visit South-
east Asia, the message will catch on in
markets outside of the region and travel-
lers there will be curious and want to
discover what we have.”
Hamzah said new and young visitors
from longhaul markets should be targeted,
for the greater good
as they regard ASEAN in the same way as What can the private sector in South-east Asia do better
Europe.
“This is where ASEAN is appealing as in marketing the region as a whole?
a multi-destination and cultural holiday
region,” he said. The private sector should definitely work closer with the governments
to offer new products and marketing. We had the Visit ASEAN
In March this year, FATA joined the
campaign in 2002, and ASEANTA launched the ASEAN Circle Pass and
World Travel Agents Associations Alliance ASEAN Hip-Hop Pass (for one or two countries). We should promote
(WTAAA). more of such cross-country packages with ASEAN for longhaul markets
“Joining WTAAA has allowed for and identify target segments such as youth travel. (For example), many
exchange of information and promotions, Thai youths don’t know much about ASEAN and look towards Japan,
and an opportunity to reach a wider South Korea and London as travel destinations. We always create
market. All information and promotional packages for working adults but we should look at kids and youth too.
messages of ASEAN are channelled to We can also look at ladies to “soften” the image of ASEAN and make it more inviting
WTAAA, which in turn shares it with by tailoring programmes for ladies such as spa packages, fruit carvings and local dessert
its members. When the world economy classes. Tourism Authority of Thailand’s (TAT) Women’s Journey Thailand campaign is one
good example.
recovers in a couple of years, we will reap
the fruits of our labour today,” Hamzah Phornsiri Manoharn,
said. former TAT governor (2007-2009)
In hindsight, associations are not the best vehicle to implement a
ASEAN Hotel & Restaurant successful commercial undertaking. Marketing is promoting and selling
products or services, including market research and advertising.
Association (AHRA) Promoting is just one aspect, while selling is the fulfilment of the effort
One of the key reasons for the establish- of promoting.
ment of AHRA in 1971 was to create a In my opinion, the private sector should enlist a private organisation
platform for the national associations of to promote and sell to the public. A dynamic packaging tool is also
needed so that it can pull together the various components (air travel,
hotels and restaurants in ASEAN member
hotel accommodation and ground services) by a commercial entity and marketed online.
countries to come together to share trends
and best practices. Tunku Iskandar Tunku Abdullah,
The two broad aims of AHRA are former secretary-general of ASEANTA (2003-2005)
to promote international, regional and
domestic tourism and to advance the busi-
ness of hotels and restaurants within the There must be total commitment in the industry followed by
South-east Asia region. appropriate resource allocation. Halfway measures to achieve success
Cheah Swee Hee, president of AHRA, will not work. The products being promoted must be up to the
said: “I believe our biggest achievement in expectations of potential clients the private sector are trying to woo.
marketing ASEAN is our strong working
Datuk Abdullah Jonid,
relationship with NTOs, airlines, travel, former director-general of Tourism Malaysia (1999-2004)
tour and transport operators, hotels and
restaurants in the region through ASE-
ANTA. This strong bond shared by all We need to contribute in creating the ASEAN packages. It should be
stakeholders strategically promotes our done by a reputable and experienced company, but every tour operator
region’s rich and diverse offerings, and in ASEAN should be able to sell it.
ASEAN as a single destination.
“My hope is for AHRA to continue to Elly Hutabarat,
former president of ASEANTA (2006-2007)
grow in stature so as to be an even more
effective platform to increase business and
raise standards for hotels and restaurants
in the region.” Every ASEAN tourism stakeholder must use the spirit of ASEAN – we
Cheah added that AHRA members are are one in diversity – as the basic principle of marketing. Then, the
working with their respective NTOs to put business integration among ASEAN stakeholders will be easy.
together special packages to commemo-
rate ASEAN’s 50th anniversary in 2017 and I Gede Ardika,
beyond. former Indonesia Minister of Culture and Tourism (2000-2004)
Meanwhile, AHRA will continue to
promote multiple destination events and
cultures in ASEAN member countries
through two soon-to-be-launched
websites – smileasean.com and smilea-
sean.travel.
Reasons to
Fall in Love
with Thailand
…and the 70 million hosts
who’ll make sure you do!
We all remember our first love. As you
savour this ASEAN 50th Anniversary
Special Issue of TTGmice, here are 50
reasons to fall in love again – this time,
with the Land of Smiles.
Meet at Delightful Destinations
Bangkok – ‘Endless Variety in An Chiang Mai – ‘Hip and Heritage in the
1 3
Inspiring City’: Bangkok offers visitors North’: Chiang Mai captivates visitors
everything they could desire: lively nightlife, thanks to its cosmopolitan nature, abundance of
unlimited shopping options, rich history, and an exhilarating outdoor activities, pristine settings,
unparalleled variety of activities and attractions. easy accessibility, and creative local suppliers.
Pattaya – ‘A Festival Seaside Resort for Phuket – ‘Pearl of the Andaman Sea’:
2 4
Business and Pleasure’: A resort town 90 Phuket is a tropical paradise, where
minutes’ drive from Bangkok, Pattaya is a place for jungle meets the planet’s finest beaches, with
travellers to indulge their hedonistic side, while everything for discerning business travellers, from
enjoying a friendly, service-oriented culture. architecture and galleries, to the Andaman Sea.
Thailand’s 77 provinces and
70 million people are waiting
to offer rich experiences to
business travellers of all kinds:
from destinations to venues,
360 degree sustainability to
energetic adventures, and of
course, delectable cuisine.
TTGmice Advertorial
Khon Kaen – ‘Isan Indulgence’: Khon
5 Kaen is the major commercial and
educational centre of Isan, Thailand’s fascinating
North-East. The province offers a rich culture
and a glimpse of the traditional Thai way of life.
Chiang Rai – ‘The Ancient Capital of
6 Lanna Kingdom’: Chiang Rai’s rich heritage
makes it a province with a wealth of arts,
customs, culture and traditions to explore.
Koh Samui – ‘A Tropical Island Paradise’:
7 Koh Samui is a slice of heaven in the Gulf
of Thailand, boasting jungle hikes, elephant
treks, diving, kayaking, upscale venues and a
vibrant health spa scene.
Krabi – ‘A Picture Perfect Paradise’: Krabi
8 is ideal for ultimate relaxation. It features
idyllic islands, stunning beaches, towering
limestone cliffs, and spectacular sunsets which
offer organisers an outstanding event backdrop.
Hua Hin – ‘Convenient & Charming
9 Seaside Retreat’: Just two and a half hours’
drive from Bangkok, Hua Hin features world-
class golfing resorts, luxurious spas, and more
than 11,000 hotel rooms.
Khao Yai – ‘Flora, Fauna, and Fun’:
10 Khao Yai National Park is arguably one
of Thailand’s most inspiring natural spaces.
Business facilities are well-developed and there
are endless opportunities for adventure – from
horse riding to rafting.
Meet at Breathtaking venues
Today’s discerning MICE travellers seek once-in-a-lifetime experiences. From museums, to restaurants,
galleries to theme parks, here are 10 of Thailand’s many fresh, unique venues:
At the heart of Bangkok Beachside bliss
Nai Lert Park Heritage Home visiting artists. A 600 square metre sculpture YL Residence in Samui
11 Located next to Swissotel Nai Lert Park garden offers planners extra flexibility.
18 Featuring minimalist décor with a hint of
Bangkok, the 100 year old Nai Lert Park southern Thai design, this exclusive 10 room
Heritage Home is set amidst 24,000 square ICONSIAM villa is Thailand’s largest and can cater up to 100
15
metres of lush gardens. Set to open in 2017, ICONSIAM will play guests, making for a unique corporate retreat or
host to two glamorous shopping complexes, a meeting venue.
The Royal Thai Navy 3,500-seat world-class auditorium, and first-
12
Convention Hall of-their-kind attractions, known as the ‘Seven The Glass House
Offering an extravagant view of the Chao Wonders at ICONSIAM’.
19 Looking out over the waves of Sattahip’s
Phraya River and the Grand Palace, this venue’s famous Sai Thong Beach, The Glass House
largest Chaopraya Room boasts a capacity of SHOW DC restaurant is shaded by pine trees, and offers
2,000 people.
16 SHOW DC is a brand new retail and both indoor, air-conditioned dining spaces and
entertainment complex, with a versatile breezy, outdoor options.
Issaya Siamese Club Performance Hall that bridges the gap between
13
A renowned Thai restaurant and bar, Issaya convention centre and entertainment complex. Onboard a private yacht or
Siamese Club is set in a majestic traditional
20 sailboat (Phuket/Pattaya)
Thai house, with décor and locally made fabrics Park Hyatt Bangkok Several MICE specialists offer once-in-a-lifetime
drawn from Thai influences.
17 A six-star property with 222 rooms soon to opportunities to hold a meeting or incentive trip
open in Bangkok’s Ploenchit district, this iconic on a fully-serviced private yacht or sailboat.
YenakArt Villa landmark rises 37-floors above Central Embassy,
14 A chic gallery that opened in mid-2015, Bangkok’s most luxurious shopping mall.
YenakArt Villa houses exhibitions from local and
Reasons to
Fall in Love
with Thailand
Meet with
energy
From breaking the ice to setting mutual goals, building effective working relationships,
and harnessing organisational performance, Thailand can play host to a wide variety of
team building and adventure activities. Here are 10 ideas:
Explore Northern Design map-based Fly down the river,
21 24 27
Thailand in a puzzles around lake or sea in a fast
caravan of all-terrain your venue for groups and furious canoe
vehicles (ATVs) to that enjoy physically or kayak!
get an exhilarating or mentally challenging
experience of nature. activities. Immerse yourself in
28 a magical marine
Join a zip-line Learn rock life experience on a
22 tour across the tree
25 climbing and snorkelling trip.
tops in various locations abseiling, conquering
near Bangkok, Pattaya, your fear of heights and Get exercise while
and Chiang Mai. building trust among
29 learning to work as
instructors and team a cohesive unit with fun
Connect with members. team sports such as
23 nature and ‘bobble football’.
enhance your well- Raise team spirits
being by visiting an
26 with fun beach Learn to cook tom
organic farm, learning activities, such 30 yum goong like a pro
Thai massage, and as beach soccer and at any number of world-
experiencing the true volleyball, bucket lifts, class cooking schools.
Thai lifestyle. and sand sculpting.TTGmice Advertorial
Meet the Sustainable
S u s ta i Way
Meetings in Thailand are now greener than ever. Organisers have the chance 39
MICE travellers can also take part in the
to host business events that contribute to environment, economic and social conservation of Thailand’s pristine
coastlines by planting artificial reefs, or releasing
well-being. Here are 10 reasons to love sustainable meetings in Thailand: marine life such as fish and sea turtles.
Green Meetings help planners and venue Plaza Athénée Bangkok, A Royal
31 owners achieve cost reduction, resource
35 Méridien Hotel is the world’s first ISO 40
Events held in the city can involve helping
youth and underprivileged
conservation, local job creation, public image 20121: Sustainability Event Management System
community members, providing educational
enhancement, and carbon footprint reduction. certified hotel.
support, assisting at an orphanage, or reading for
the blind.
Thailand offers Green Meetings Queen Sirikit National
32 Guidelines covering all aspects,
36 Convention Centre is another
from convention and exhibition venues; venue to have adopted ISO 20121, and has
accommodation; transportation; food and achieved ISO 50001 certification for its energy
beverages; production; PR; souvenirs; and management systems.
office procedures.
Kingsmen CMTI Co Ltd, a MICE
37
33 Sustainable events in Thailand take into operator certified under ISO 20121, designs
consideration the 3Rs (reduce, reuse, and builds structures for exhibitions and trade
recycle), by reducing energy consumption, shows, and is the first MICE operator in ASEAN to
using air conditioning in an eco-friendly way, be certified under the standard by SGS (Thailand).
using reusable items, and recycling.
Event organisers can make an impact by
38
Organisers can select green certified thinking outside the box and incorporating
34 venues such as IMPACT Exhibition and outdoor CSR activities, such as planting
Convention Center in Bangkok, Pattaya Exhibition mangroves, building salt licks for wildlife, and
and Convention Hall (PEACH), among others. constructing check dams.
Meet around Great Flavours
Thailand offers unique culinary experiences, from street food to fine dining.
Below are 10 reasons to fall in love with Thai flavours all over again:
41 ‘Kitchen of the World’ The world at your door Peace of mind
With activities like cooking classes, market
44 47
If visitors fancy a taste of home, a wide High levels of quality, hygiene and food
and farm visits on offer, MICE travellers can variety of cuisine is also available, from hearty safety ensure international standards such as
discover the unique tastes of the Kingdom. Italian, to fresh Japanese, spicy Chinese, gourmet GMP, HACCP, ISO and BRC are met.
French and more.
The spice of life Truckin’ around
42 Each corner of the Kingdom offers its own 48
unique take: the sour and bitter soups of the
45 Halal-certified Food trucks offer endless flexibility and
Thai experts can cater for an event of any portability to organizers who want to inject a
North, the rich curries of the south, the Chinese- size using products that bear a halal logo, assuring range of local flavours into their event.
influenced central region, and the fresh chilli Muslim guests that their selection is certified by
spice of the North East. the Central Islamic Council of Thailand. Coffee culture
49 Thailand’s love affair with the coffee bean
Service with a smile Organic life knows no bounds. There are hip coffee joints on
43 Thailand’s world-renowned service culture 46 Thailand’s love of green and healthy living nearly every street corner.
is on show with authentic Thai cuisine at events, means certified organic produce is readily
from buffet lines to open kitchens, and everything available, with local sourcing and a farm-to- Street cred
in between. table philosophy.
50 For a truly authentic local experience, street
food can’t be beat. Districts include Bangkok’s
Chinatown at Yaowaraj, trendy Thong Lor, or Hua
Hin walking street.
For more information, visit TCEB’s website at
www.businesseventsthailand.com.ASEAN 50th Anniversary Special Edition > Analysis
A thirst for ASEAN
South-east Asian outbound agents share which
neighbouring destinations are faring well for MICE
and how they are whetting buyers’ appetites
>> Brunei incentives. He said: “Companies need to
be educated on the benefits. Prices are all
With uncertainties gripping the local
inclusive and groups get to stay together.”
economy, outbound agents in Brunei said
According to Lee, Singapore and Kuala
the results of tightened corporate budgets
Lumpur are “too ordinary” for Bruneians
have become more noticeable in MICE
who are keen on “exotic” destinations
travel trends this year.
such as Hanoi, Ho Chi Minh City, Phuket,
Pan Bright Travel Service, operation
Hua Hin and Chiang Mai. Shopping, food
executive, Sim Beng Hoon, said: “Many
and relaxation are big factors influencing
are opting for four-star accommodation
their choices. – S Puvaneswary
instead of the usual five-star. Budgets for
gala dinners have also reduced.”
Century Travel Centre general manager,
CP Foo, added that incentive organisers
>> Indonesia
now like to leave one day free-and-easy, South-east Asian countries are appealing
a departure from earlier trends where itin- options for Indonesian incentive groups,
eraries were packed with activities and all with Thailand noted as being the most
meals were provided for. popular destination.
Bangkok and Hua Hin remain popu- Those interviewed said destination
lar among clients in Brunei, thanks to promotions by the Tourism Authority of
competitive rates, good food and interest- Thailand (TAT) have been successful.
ing offerings. And due to close proxim- Rudiana, director of sales and market-
ing of WITA Tour, said: “TAT is not only He said: “As
ity, Miri in Sarawak and Kota Kinabalu
very effective but also flexible in meeting availability of
in Sabah are hot choices for companies
our clients’ requests. They can provide information and ac-
looking to hold two- or three-day train-
incentives and gimmicks and link us up cess improves, emerg-
ings and teambuilding activities close by,
with suppliers in the destination.” ing destinations will shine
he added.
Yento Chen, CEO of Destination Tour, in the next couple of years.”
Freme’s managing director, Michael
added that corporate groups were being Willy acknowledged the po-
Lee said his company is working to pro-
lured beyond the usual cities of Bangkok tential of the Indo-China destinations
mote short cruises out of Singapore for
and Pattaya, to Hua Hin and Krabi owing but felt there needed to be more halal
to aggressive promotions by TAT. offerings to meet the requirements of
Moreover, Thailand is also becoming Indonesian travellers. – Mimi Hudoyo
more Muslim-friendly, according to Willy
Sihombing, managing director of Sedona
Holidays Tour and Travel, Medan. >> Malaysia
On other major destinations in South- Malaysia’s market for secondary South-
east Asia, those interviewed shared east Asian destinations is growing, owing
similar opinions that Malaysia was less to improved air connectivity, interesting
appealing for MICE because it was easy offerings and budgetary considerations.
for travellers to get there on their own and John Chan, business development
the destination had been quiet on destina- director at Kris International Traveltours,
tion marketing campaigns. said: “In Thailand, we get increasing
Singapore continues to be appealing, requests for Phuket, Krabi, Koh Samui
but it is an expensive destination that and Pattaya. In Indonesia, Yogyakarta,
some companies weigh against destina- Surabaya, Medan and Bandung are
tions like South Korea and Japan. emerging.”
Rudiana urged: “ASEAN countries Outbound MICE operators said budget
“Bali was popular but as ho- should work hard to promote within carriers have also spurred interest in sec-
tel rates have gone up over the region, otherwise they will be over- ondary destinations. AirAsia, for example,
the past five years, (Malay- looked and companies will pick destina- operates rotues to Danang (Vietnam) and
tions outside the region, which are con- Lombok (Indonesia).
sian) companies are looking tinuously (courting) companies here and Desmond Lee, group managing director
for newer destinations...” making it easier for them to travel there.” of Apple Vacations & Conventions, added:
Yento further pointed out that destina- “The new LCC (terminal), klia2, with
Adam Kamal tions like Cambodia, Vietnam and Myan- its many facilities and retail outlets, has
CEO, Olympik Holidays mar were getting more popular. made flying budget an attractive option.TTGmice • 11
“Even financial institutions and insurance not averse to using LCCs and buying ho-
companies do not mind (flying) budget for tels and airfares months in advance for
an incentive trip if the timing is convenient.” incentive trips, Arwin De Castro, sales
Adam Kamal, CEO Olympik Holidays, manager, Mango Tours, said.
said Lombok was an upcoming destina- A travel consultant requesting ano-
tion and an alternative destination to Bali, nymity said some choose South-east
because ground arrangements cost roughly Asia as they can be cheaper than the
eight to 10 per cent cheaper. He added: “Ha- Philippines. “Sometimes a 3D2N land
lal food is also easily available. arrangement in Bangkok is cheaper than
3D2N in Boracay,” he remarked.
But the region is not everyone’s
top-choice. Melvin Cordero, new busi-
ness and marketing head, Seasons
Travel and Tours, whose MICE clients
are mostly pharmaceutical compa-
nies, said clients tend to choose Europe
and the US for meetings and conven-
tions. Security threats in Europe have
no impact on them but they are now
more careful with their airline choice.
Cordero added that incentive groups “As availability of informa-
from insurance companies also prefer tion and access improves,
sending their best sales people to Eu- emerging destinations will
rope and the US. Asia is seen as a lesser
incentive for lower achievers, he said. shine in the next couple of
Japan and South Korea pose further years.”
competition, with De Castro noting that
the two countries, although expensive, Yento Chen
are becoming more popular because they CEO, Destination Tour
grant visas more liberally.
And in light of the security issues in
Istanbul, some trips were being diverted
to Australia and Asia. Enquiries for Thailand as destinations that are “doing
Bali and Bandung in Indonesia are also well”, Lum said: “More of the established
increasing, some consultants shared. NTOs are offering incentives for organis-
– Rosa Ocampo ers to sway their decisions on choice of
destinations. The NTOs are playing a
more prominent role in attracting MICE
>> Singapore and supporting PCOs, PMOs and PEOs
While MICE planners in Singapore see than in the last decade.”
growing demand for destinations that Aonia’s managing director, Daniel
have recently opened up such as Myan- Chua, agreed that established destinations
“In the past, Bali was popular but as mar and Laos, they maintain that more such as Indonesia, Malaysia and Thailand,
hotel rates have gone up over the past five established destinations are not shaken. still have their winning sell-points given
years, (Malaysian) companies are looking Melvyn Nonis, director of MICE Mat- their infrastructure.
for newer destinations (such as) Lombok.” ters, said: “There’s greater flight acces- He said: “The more rigorous logistical
Noting a new trend in cruising in sibility to these newer South-east Asian needs for MICE mean certain exotic desti-
ASEAN waters, Agnes Loh, general man- destinations and affordable options with nations are less likely to host such groups
ager at Sri Sutra Travel, said: “The rates are budget flight carriers going in. There is compared to these established destina-
all inclusive. Moreover, the group is (kept) no lack of hotels or activities there.” tions.” – Paige Lee Pei Qi
together which makes it easy to manage Nonis added they are currently step-
without having to worry about logistics.” ping up efforts to promote Myanmar
– S Puvaneswary especially as a MICE destination. >> Thailand
Judy Lum, Tour East senior vice Thailand’s direct neighbours are getting
president sales & marketing interna- increased attention from MICE players and
>> Philippines tional market, said: “South-east Asian industry bodies, but most business travel-
South-east Asian destinations are popular destinations for MICE are in various lers still turn to Singapore first among the
among some Philippine MICE groups for stages of maturity but all have a clear 10 ASEAN countries.
their affordability, while others see the re- vision to increase market share in the Jim Kullapat from Bangkok’s Thai Mice
gion as being inferior to Europe and the US. MICE segment.” said Singapore’s convenience made it his
Fe Abling-Yu, general manager of Arfel While Lum noted that the Philip- clients’ top destination within South-east
Travel and Tours, noted that Thailand has pines, Vietnam, Laos and Myanmar are Asia due to there being “many sightseeing
long been a favourite for its reasonable “gaining momentum” as MICE destina- places, good food and shopping”, with
prices, variety of offerings and government tions, she highlighted that the estab- Myanmar and Laos almost neck and neck
incentives. lished NTOs still have firm footing in in second place.
Moreover, corporations are becoming the market. Singapore recorded a 15 per cent in-
more cost-conscious so many of them are Highlighting Malaysia, Singapore and crease in the number of Thais visiting inASEAN 50th Anniversary Special Edition > Analysis TTGmice • 12
4Q2015 compared to 4Q2014.
Thai corporates are also increasingly “South-east Asian destinations for
heading to Vietnam, with a 37 per cent MICE are in various stages of ma-
rise in the first seven months of the year
compared to 2015. turity but all have a clear vision to
The Thai government’s focus this year increase market share in the MICE
on pushing the domestic MICE industry, segment.”
by offering incentives to government
agencies and state enterprises to hold Judy Lum
inter-provincial meetings, is thought to Senior vice president sales & marketing
have dampened the outbound market. international market, Tour East Singapore
Meanwhile, Thailand Incentive and
Convention Association president, Su-
mate Sudasna, spoke of how the ASEAN This has mainly been fuelled by a rise are looking to their neighbours to host
Economic Community will free the MICE in offerings across the region, as well as events. The Vietnamese are Cambodia’s
industry to cross-sell and share best prac- increased connectivity with more LCCs number one market, with 987,792 visit-
tices and expertise. being introduced. ing last year, and a rise in the number of
While the “level of engagement” may Ha said: “Vietnamese businesses are companies hosting events there has been
vary between countries, he urged players more actively seizing the opportunity to noticed.
to take advantage of the open border develop their business through activi- Kimhean Pich, CEO of Discover the
agreement. ties abroad. There is more of a desire to Mekong, said: “Cambodia has more busi-
integrate into the international market, ness hotels and conference centres open-
>> Vietnam where they can meet potential partners or ing, cheap prices and better connectivity.”
More Vietnamese businesses are looking discuss new business.” According to Ha, top MICE destinations
to hold events abroad as the economy Tinh Huynh, founder of Danang-based among local companies in the last decade
continues to grow alongside the local Green Age, said this has led to a need – Thailand, Malaysia, Indonesia and
market’s appetite to branch out. for add-on activities while abroad, such Singapore – have been replaced by Cam-
Pham Ha, CEO of Luxury Travel Vi- as teambuilding and social and cultural bodia and the Philippines. He predicts
etnam, said the last decade has seen an events with a ‘wow’ factor. these destinations will continue to gain
increase in the number of organisations With infrastructure gaining momen- popularity as more Vietnamese firms opt
opting to hold events in other parts of tum in less developed countries, such as to host business events there. – Marissa
South-east Asia. Cambodia, many Vietnamese businesses Carruthers
The last frontier
These emerging destinations are gaining traction
among MICE buyers. By Xinyi Liang-Pholsena
Once perceived as frontier destinations for does not have a dedicated CVB.
MICE, Myanmar, Cambodia and Laos are now For Myanmar, recent high-profile events Sofitel Angkor Phokeethra Golf and Spa Resort
stealing more of the international spotlight. like the ASEAN Summit and SEA Games have
Cambodia has become “a perfect play- thrust the spotlight on Nay Pyi Taw, accord- flight connections, although the abundance
ground for foreign MICE travellers”, thanks to ing to Khin Than Win, deputy director general, of boutique high-end properties in Luang Pra-
attractions like Angkor Wat that allow bleisure ministry of hotels and tourism Myanmar. bang has attracted high-end incentive groups,
opportunities, said Ianic Menard, AccorHotel’s Yangon, on the other hand, has seen its according to Jon Bourbaud, Laos general
vice president sales, marketing & distribution MICE strength steadily rising on the back of manager at Apple Tree Group. Laos’ ASEAN
for upper South-east Asia. growing air connectivity and hotel construc- chairmanship in 2016 is likely to raise Vienti-
Sofitel Angkor Phokeethra Golf & Spa tion, observed Tom Wood, sales and marketing ane’s appeal to MICE planners, he added.
Resort saw a 41.2 per cent growth in the MICE manager at Myanmar Polestar. “Qatar and Laos’ lack of beaches has to an extent cur-
segment last year over 2014. “Much of Emirates have been particularly game-changing tailed the country’s appeal for incentive travel,
that growth has come from Asia, for Yangon.... connecting it to more than 20 shared Laos Mood Travel’s co-founder and
with delegates from Singapore, cities worldwide,” he added. general manager Laurent Granier.
Thailand, Hong Kong and China Indeed, Myanmar has caught the attention of He commented: “Our efforts to promote
naming it a favourite,” he said. global DMC and event management company Laos as a stand-alone destination have gener-
However, “promoting and Pacific World, which in June 2016 announced ated steady business. We are also working
marketing...is probably the its expansion into the country through a part- closely with regional partners, especially in
greatest challenge,” admitted Prak nership with Myanmar Polestar. Bangkok, who are more willing to propose
Vuthy, deputy director of marketing As well, Myanmar’s liberalising visa policy – (Laos) for post-conferences extensions.”
& promotion department at Cam- most recently the 30-day visa exemption with But visa remains a key issue. Said Menard:
bodia’s Ministry of Tourism, which Singapore beginning December 2016 – is “an “For sizeable MICE events, (visa fees) could
added stimulus”, Accor’s Menard remarked. translate into thousands of dollars. The au-
Ianic Menard, VP sales, Development in Laos’ MICE sector, mean- thorities need to reduce fees, keeping in mind
marketing & distribution, upper while, is “slow” due to lack of infrastructure and they actually make more money (doing that).”
South-east Asia, AccorHotelsASEAN 50th Anniversary Special Edition > Analysis
Courting the dragon
Easy access, cultural familiarity,
affordability and a reputation for
being safe are why Chinese MICE
groups are drawn to South-east
Asia. By Caroline Boey
M
any countries in South-
east Asia appeal to
Chinese MICE groups
for reasons such as easy
access, cultural familiarity
and good value for money.
A key factor is the perceived safety of
particular South-east Asian destinations,
according to Violet Wang, destination
manager, Pacific World, China.
“Thailand, and Bangkok in particular,
is popular. It’s easy to get to and safe,”
she said, adding that the capital has been
picked for an upcoming senior manage-
ment meeting.
Alicia Yao, general manager, IME
Consulting, who is a member of the SITE
international board and vice chairman
of the SITE China Chapter, agreed that
Thailand, with its many flights to China
and visa-free entry, is a boon to Chinese
groups.
Yao, the former vice president of CITS
International MICE, added: “Having the
required air access and no visas save
time and money for bigger Chinese MICE
groups. They can also enjoy the weather
in South-east Asia (compared to China in
winter), the cleaner air, the food and the
good value for money.”
She also stressed the importance of
government support.
“For one of the China direct sales event
we organised, former Thai prime minis-
ter, Yingluck Shinawatra agreed to meet for organising its “It helps when suppliers
the group,” Yao pointed out. MICE trip there!” are flexible,” he commented.
She credited the Thai industry for its “Many Chi- Not all destinations are see-
creativity and politeness, similarly for In- nese businesses have ing the same level of interest,
donesia and Malaysia. Group size to these factories or are in joint with Wang saying some Chinese
countries tends to range between 200 and ventures in South-east Asia companies perceive Indonesia,
1,000 people, though IME has sent up to so MICE programmes or study Malaysia and the Philippines as
5,000 people for an event in Indonesia. tours are often organised for being less safe.
Albert Lee, senior business develop- staff to familiarise themselves,” she As well, although Cambodia and
ment director, CYTS M.I.C.E. Service, explained. Vietnam are up and coming, Yao
China, agreed that the support of local Among the ASEAN CVBs, Lee noted said there are just not enough flights to
authorities is very important to woo MICE Thailand stood out and was the most China.
groups from China. constant in terms of the support of- Itinerary preferences are also changing,
“Support can be (in the form of) cost fered to Chinese MICE groups. He added as Wang noted: “Resort-style programmes
savings or non-monetary benefits. For airlines, such as Vietnam Airlines, which used to be more appealing but not so
example, one island destination in North was willing to change the aircraft type to now with the rise of more resorts in
Asia named a street after the company move more people, was a plus. China.”TTGmice • 15
n and the elephant are on the rise in South-east Asia.
“While Thailand and Malaysia top
the chart, destinations such as
Indonesia, the Philippines and
Vietnam are increasing
their market share,” said
Prasant Saha, CEO, CIM
Global.
He was quick to
add that only security
threats can slow de-
mand for South-east
Asia in India.
Anand added: “Un-
til a few years ago,
Bangkok and Pattaya
were Thailand’s must-
go destinations.
However, we are
now also receiv-
ing enquiries
for destinations
like Hua Hin and
Chiang Mai as
they are off the
beated track and
less explored by
Indians.”
Meanwhile, some
demand segments are
hampered by lack of direct
flights.
Infrastructural development, MICE promotion strategy, “Demand for Bali is very high but all
flights are via Thailand, Malaysia or Sin-
and incentives offered to corporates can enhance the gapore which in turn increases the cost of
appeal of South-east Asia for Indians. By Rohit Kaul air tickets,” remarked Rizvi.
Amaresh Tiwari, managing director,
A
A.T. Seasons & Vacations Travel, said:
lthough Indian MICE buyers a perfect MICE destination for the Indian “Destinations like Indonesia, Cambodia
are already witnessing strong market,” said Naveen Rizvi, executive and Philippines have no direct flights
demand for South-east Asian director, Pacific World India/TUI-Meetings from India. Corporate clients don’t want
destinations, some players & Incentives. to waste time on stopovers.
remark that there is room for According to Indian PCOs, Singapore – “These countries need to push for
the market to grow. attractive for its diverse culinary options, direct connectivity, offer visa on arrival
Pharmaceutical, paint, glass, automo- shopping and infrastructure – and Thai- to all Indian nationals and offer incentive
bile, food, telecomms, medical, banking land – for its architectural marvels, shop- schemes.”
and finance are some of the industries ping markets and sandy beaches – are Anand further urged the region’s CVBs
that have been consistently contributing favourites among Indian MICE groups. to come up with aggressive promotional
to MICE tourism to South-east Asia, ac- “Thailand is the most preferred MICE strategy for the Indian market, and for
cording to Karan Anand, head – relation- destination among our corporate travel- its MICE players to provide customised
ships, Cox & Kings. lers,” agreed Anand. services for different corporate verticals.
“Demand for South-east Asian destina- He continued that South-east Asian He said: “Infrastructure must be de-
tions has always been high from the destinations have taken concrete steps to veloped with side trips in mind as Indian
Indian MICE market, especially South attract Indian MICE traffic and serve them corporate travellers club (business events)
India owing to the close proximity. The with top-tier services including world- with leisure. Hence, easy access to tourist
combination of vivid cultures, tempting class convention and exhibition centres, places becomes one of the deciding fac-
cuisine, white sandy beaches, tropical luxury hotel chains, good airport connec- tors. Indian corporates also look out for
rainforests, excellent flight connectivity tivity, experienced human resources and special incentives offered by the destina-
from major Indian hubs and the variety of sound infrastructure. tions such as complimentary cultural
accommodation options make the region Some also noted that new destinations programmes and discounts etc.,”Advertorial
Feel The Asean Heartbeat In The
A
SEAN celebrates its 50 th Southeast Asia as a single, integrated, Look and find world-class event
anniversary in 2017 and which and spectacular tourism destination. venues and facilities throughout
country better to host the With a combined population of 630 the country, backed by a fleet of
festivities than the Philippines? million people, ASEAN is on a stellar professional and cheerful MICE
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first five founding members of the pan- attention of the global community. Rest your delegates at comfortable,
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centre of all the action in Southeast the Philippines is proud to welcome such as the new Conrad Manila, and
Asia in 2017, when it takes the ASEAN the community during this historic delight them with local delicacies.
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ASEAN Summit, following the success barred and memorable experience for Philippines surprises at every turn.
of the APEC 2015 and ASEAN Tourism 2017 ASEAN Summit delegates. Enjoy the crystal clear waters of
Forum 2016. Attendees will see exactly why Palawan and buzzing nightlife of
A new regional tourism campaign the Philippines is the ideal MICE Boracay, or explore the Chocolate
Visit ASEAN@50: Golden Celebration destination within Southeast Asia. Hills of Bohol, and historic streets
will be the running theme for next Boasting 7,107 islands, the of Manila.
year’s activities, with the aim of uniting Philippines offers an unrivalled range The Philippines is where the fun’s
member countries to mark ASEAN’s of experiences as both a MICE and at — not just for the ASEAN Summit,
Golden Jubilee and raise awareness of leisure travel spot. but for all your MICE events!Putting the FUN in functions
H olding a MICE event in the
Philippines is to combine work and
fun. The ideal MICE destination in Asia,
Complementing that is the range
of accommodation options. Choose
from the many relaxing beachside
the Philippines provides planners world- retreats or the comfort of international
class meeting infrastructure, choice brand-name properties including Hyatt,
accommodation, and entertainment, Marriott, and Shangri-La hotels, and
all served up with plenty of the famed know that your delegates are in
warmth and hospitality of her people. safe hands.
MICE power Where the fun begins
The fastest-growing economy in When it comes to pre- and post-
Asia this year according to CNN, the event trips, nothing quite compares
Philippines is also one of the region’s to the Philippines and its nine major
most deregulated and business-friendly destinations, each with their own
markets, with a high-quality labour unique charms: Manila, Cebu, Bohol,
force to boot. Boracay, Davao, Palawan, Baguio,
Already a power in the industries Banaue, Vigan, and Laoag.
of business process outsourcing and There is always plenty to do in the
services, the Philippines is known Philippines. History buffs will go wild
for its specialities in aquaculture, for the five UNESCO World Heritage
agriculture, film animation, health sites, while nature lovers can take in
and well-being, rice research as well the glory of the Philippines’ beautiful
Left: Davao city skyline at dusk
as fashion. Meanwhile software beaches and divine underwater diving
Above: Whitewater rafting in development, engineering design and sites. There are championship golf
Davao; sunset in Cebu; communications are rapidly gaining courses for the men, and luxury spas
Fort Santiago in Manila strength. and shopping malls for the ladies.
Above right: Diving in Cebu Getting to and around the Philippines Thrill-seekers will love the adventure
is a joy. Strategically located within destinations and party animals enjoy
Southeast Asia, the country has the unbeatable nightlife and local
11 international airports and many festivals.
regular flights to and from the world’s Not to mention, the favourable
major cities and most important foreign currency exchange rate makes
business destinations. The English- the Philippines one of the most value-
The ideal MICE speaking population makes it easy for for-money MICE destinations around.
international travellers to get around. But what leaves the deepest
destination in Asia, Planners can be assured of nothing impression on visitors to the
the Philippines but the highest quality for their Philippines are the people. Known for
delegates. their warmth, welcoming and love for
provides planners The Philippines offers a plethora life, they are the magic ingredient
world-class meeting of cutting-edge meeting venues and
convention halls for the picking,
to an unforgettable experience in
the Philippines.
infrastructure, choice including eight major sites within Metro
Manila alone. Whether you are planning For more information on the Philippines’
accommodation, and for a group of five or 5,000, you will find MICE power, visit the Tourism Promotions
entertainment, all something to suit your needs. Board website at www.tpb.gov.ph
served up with plenty
P HL
of the famed warmth Footnotes
• Number of international airports as according to - Department of
and hospitality of Civil Aviation, Philippines (http://www.caap.gov.ph/index.php/intl)
• Fastest growing economy in Asia this year - CNN
the people. (http://cnnphilippines.com/news/2016/05/19/philippines-
fastest-growing-economy-asia-gdp-q1.html) TOURISM PROMOTIONS BOARD PHILIPPINESYou can also read
