ArtPlay New Ideas Lab - City of Melbourne
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ArtPlay New Ideas Lab
Section 2
Obang Artists: Youbi Lee, Yee Wen Soo, Bronwyn Pringle and Hannah Murphy 3
ArtPlay New Ideas Lab
Children, families and young people creative programs, Creative City
Julie Wright
Acting - Creative Producer - Children and Families (ArtPlay)
Eelin Cheah
Venue and Production Manager - Children, Families and Young People (ArtPlay
and Signal)
Steph Urruty
Program Manager – Children, Families and Young People (ArtPlay and Signal)
4
ArtPlay New Ideas Lab
Vision: Children and young people shape the City through their creative expression.
• Australia’s only dedicated multi-art-form programs targeting children, families and young
people
• Delivered in our dedicated venues along the north bank of the Yarra River, online and at home
• Provide opportunities for artists and participants to work collaboratively to explore art-making
• Reflect the diversity of Melbourne by reaching out to communities, artists, arts and non-arts
organisations through collaborations, partnerships and mentorships
• Provide opportunities to emerging to established artists for learning, exploration, creation and
presentation
5
Target Age Groups
ArtPlay (0 to13) - New Ideas Lab supports artists to co-create interactive and
participatory arts experiences with children and families
New Kids on the Block (12 to 14) – Bridging program ArtPlay to SIGNAL
SIGNAL (13 to 25) Workshop program
SIGNAL (16 to 25) - Curators and Screen & Sound Commissions
SIGNAL (18 to 25) - Young Creatives Lab supporting young and emerging
artists to develop, produce and present their own creative work
6
ArtPlay New Ideas Lab
What is ArtPlay?
• Through our partnerships with artists, arts organisations and partners we play
a leadership role in supporting the development and delivery of high quality,
creative arts programming with, by and for children and families
• One of the few providers of support for developing new work with children
and families in Australia
• Strive for quality, careful planning, reflection and evaluation
• Focus on Programming (public and targeted approach) and Artist Learning
• Deliver programming over approx. 42 weeks per year
• Closed for maintenance (June and December)
7
ArtPlay New Ideas Lab ArtPlay Program Caters for • children from babies to 13 years and their families Offers • A wide array of art-forms ranging from traditional to contemporary approaches • One-off and long-term experiences • Free and paid events • Intimate and large-group settings “ArtPlay let me show my ideas,” 10 year-old participant
ArtPlay Program
Features
• Interactive exhibitions and installations
• “Artful play” spaces
• Workshops vary in length from 45 minutes to 4 hours to multi-days (many
last 2 hours)
• Programs last for 1 or 2 sessions or can recur throughout the year
• Interactive performances
• Partnerships with a range of festivals and organisations including AsiaTOPA,
YIRRAMBOI, Melbourne Fringe Festival, Melbourne Knowledge Week,
Sustainable Living Festival, Open House Melbourne and Moomba
9
ArtPlay program streams
• New Ideas Lab - development program
• Festival Partnerships – development & presentations
• By Kids for Kids – led by children’s ideas
• Backyard - free artful play spaces curated by ArtPlay
10Shape Shifters Artists: Daniel Calvo, Fiona Cameron, Georgie Pinn, Kathy Holowko 11
Party Animals Artist: Cat Sewell 12
The Way Artists: The Ballroom Projects 13
ArtPlay New Ideas Lab
ArtPlay: Innovative, interactive and inspiring arts experiences with children
Why we offer opportunities to children and families:
• Every child has the right to participate in and contribute to arts and culture regardless of ethnic
origin, religion, income, gender or disability
• Children build confidence and skills to express themselves through the arts and increase their
capacity to contribute creatively to their City, now and into the future
• Parents play a vital role in the development of their child, therefore including them to participate
with or alongside their child is fundamentally important – particularly in the early years
“I was totally blown away at how interested and engaged my child was. The fact that there was no
pressure to engage and she could be involved if she wanted to and pull back with no problem when
she didn't. Imagination totally captured,” Parent of 3 year-oldArtPlay Curatorial Framework:
INCLUSIVE
• ensures participation
of diverse
communities and
offers multiple views EXPLORATORY
of the world
• cultivates creative
SUSTAINABLE risks that push the
• encourages artists boundaries of
engaging arts
and children to
practice
develop
environmentally
sustainable practices
INNOVATIVE,
INTERACTIVE AND
INSPIRING ART
EXPERIENCES
WITH CHILDREN
ENGAGING
DESIGNED • champions artful
• supports careful play, personal
planning to deliver exchange and
transformative CHILD learning between
experiences in a safe CENTRED artist and child
and supported
environment using • fostersthe voice of
authentic materials the child through
individual and
collaborative creative
expression and
reflection
15Colour Labyrinth Artists: Making Space 16
Wild City Artist: Kathy Holowko 17
Obang Artists: Youbie Lee, Yee Wen Soo, Bronwyn Pringle and Hannah Murphy 18
ArtPlay New Ideas Lab
Expression of Interest Guidelines
• Supports brand new projects between $10,000 to $20,000
• Welcomes ideas from artists of all disciplines
• Artists do not necessarily need experience in working with children (budget for mentor if
required)
• One of four projects supported in 2021/22 will target culturally and linguistically diverse
families with young children (1 to 5 years) – we strongly encourage CALD artists to apply
Expression of Interest Criteria
• a new work seeded at ArtPlay
• actively engages children as co-creators (how will you do this?)
• features environmentally sustainable practices
• well-articulated concept (including envisaged outcomes)
• original and high quality with potential for future presentation
• a feasible budget (please consider from the start if your work needs a mentor, producer,
production manager, stage manager etc.)
• allows time for planning, self-reflection and evaluation (ensure you are realistic with what you
propose).
19ArtPlay New Ideas Lab
New Ideas Lab Process
• Via Smart Grants online portal, artist submits a short 400 word description of the project
and a budget
• 10 shortlisted artists are invited to pitch their idea in person (or on zoom depending on
Covid-19 situation) to a panel of 4 children and 4 adults - including staff & artists
• Pitch is a 5 minute presentation and 5 minutes questions from the panel
• 4 projects are selected
20ArtPlay New Ideas Lab
How New Ideas Lab projects fit into the Public Program
• New Ideas Lab is not a grant (Smart Grants is an administration tool). If
successful you will be working in collaboration with ArtPlay.
• Scheduled as part of the public program (amongst other offers)
• New Ideas Lab projects have three stages of development throughout the
program
• New Ideas Lab stages:
Ø Dreaming - concept development
Ø Making - testing ideas
Ø Showing - outcome
21ArtPlay New Ideas Lab
How New Ideas Lab projects fit into the Public Program
• Artists may want to test ideas with different age groups or test different
approaches/set ups/formats etc.
• Development workshops are ticketed and advertised to a general public
audience. Participants buying a ticket to a New Ideas Lab experience are
advised that they opting into an experience that is about co-creation. The
stand-alone workshop or event must be attractive to children and families.
• ArtPlay will work with the successful artists on marketing and promotion to
ensure consistent messaging to our audience.
• The Dreaming, Making, and Showing stages will be included in the marketing
titles/copy to communicate the different stages of the project to the public.
22Silk Artist: Jessica Wilson 23
Sonic Labyrinth Artists: Aviva Endean and Justin Marshall 24
The Future of Toys Artists: Ben Paul and Jake Nakashima-Edwards 25
Rain Artists: Drop Bear Theatre 26
ArtPlay New Ideas Lab
Additional Benefits for Artists
• Can draw on experience of previous projects at ArtPlay through consultation with various staff
• Artists can focus on the art-making and the co-creation with children over a period of time
• Allows the space, time and support for new work to be developed (with potential for future
presentation)
• Professional promotional video (30 second to 1 minute) at end of project
• Meet and greet afternoon + pitch with presenters (including Arts Centre Melbourne, Darebin
Council and Bunjil Place)
• In-kind value worth $20,000 to $50,000 per project (specialised staffing, venue, marketing
and producing)
27ArtPlay New Ideas Lab
Benefits for ArtPlay
• Introduces ArtPlay to new artists
• Introduces ArtPlay to new art-forms or ways of working
• Brand new work that is co-developed with children is seeded at ArtPlay
• In line with the City of Melbourne's Council Plan – a place that inspires
experimentation, innovation and creativity and fosters leaders of ideas and
courage
28ArtPlay New Ideas Lab
If successful, the artist/s and ArtPlay will work in a partnership approach
Project Planning
• Based on the three stage development model ‘Dreaming, Making, Showing’ we will work with you to create a schedule of
workshops/experiences that are integrated into ArtPlay’s public program.
• Further investigate the most appropriate age group/s for co-creation
• Work out the most appropriate capacity for your workshops/experiences
• Relook at the budget and see if changes are required
Workshop Planning: at each stage of development we will work together on the workshop plan some of the things we will
consider are -
• What is your workshop plan for each stage? And what are your desired outcomes?
• What tools will you use to engage and collaborate with the children and families?
• What are the production elements we need to plan for?
• How can the ArtPlay staff support you (planning and on the floor)?
Promotion: each stage of development will need be promoted to the public. ArtPlay will work with you on -
• Titles, copy and images – how to communicate the offer through the various stages of development
29ArtPlay New Ideas Lab
Beyond New Ideas Lab
Some projects are presented around Australia and overseas, for example:
• Wild City by Kathy Holowko (Abbotsford Convent 2019, Dream Big 2021, Melbourne
Knowledge Week 2021)
• I See You Like This by Jessica Wilson (Arts Centre Melbourne, Westwind Festival hosted by
Germany’s largest dedicated theatre for young people Comedia Theater, upcoming Krokus
Festival, Belgium)
• Invisible Light Garden by Mosster Studio (inaugural ACMI xcel participants, ACMI
Wonderland exhibition, Beijing Design Week 2017)
• Rain by Drop Bear Theatre and The Seam (7 x Australian seasons, Macao Cultural Centre,
Hong Kong International Arts Carnival, Lincoln Centre New York Oct)
30Invisible Light Garden Created by Mosster Studio 31
Destroy Created Poppy Green 32
Air Camp Created by Memetica 33
Oompah! Artists Efterpi Soropos, Tm Burless, Carmen Chan and Liam Power 34
Paint What You Hear Artists: Erica Rassmussen and Zakiya Kurdi 35
ArtPlay New Ideas Lab
Tips for preparing your proposal
•Do your research: look at past examples at ArtPlay, around Australia and the world
•When someone reads your idea they must be able to visualize what it will look like and
understand your idea - test it out
•Get the basics right (phone, email, budget adds up & within the range being offered $10,000 to
$20,000)
•Support material should illustrate your idea, show the inspiration for your idea or show past
work that is informing your idea - must include your own work.
•Make sure you have your full creative team on board (please consider from the start if your
work needs a mentor, producer, production manager, stage manager, installation support etc.)
•Pitch your idea to a child and see what they think!
36ArtPlay New Ideas Lab
Resources
• External resources
- Book list
- Research Report list
• ArtPlay-generated resources
- Artist E-news
- artist-generated resources
e.g. videos, interviews, essays
37ArtPlay New Ideas Lab
Building and Facilities
This renovated heritage building is dedicated to the delivery of the ArtPlay program and has
been adapted for this purpose.
Features include:
• Purpose-built infrastructure that is versatile to accommodate a wide range of art-forms and
art experiences e.g. electronic blinds for blackout, movable walls, theatre curtains
• Purpose-built child-friendly furniture e.g. child-height tables, wooden cubes, benches
• Some basic visual art materials and tools
• A limited range of audio-visual, sound and lighting equipment (please note there is no lighting
rig at ArtPlay and limited LX stock)
• Wheelchair accessible
• Abundant natural light
• Using the outdoor precinct is possible but further consultation will be required (please find
time to discuss this with us tonight or email artplay@melbourne.vic.gov.au)
38Hear Me Roar Artists: Polyglot and Elbow Room 39
ArtPlay New Ideas Lab
EXPRESSIONS OF INTEREST now open until
5pm, Friday 27 March
QUESTIONS?
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