Marketing Manager Recruitment pack May 2018 - Hope and Homes ...
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Recruitment
pack
May 2018
Marketing Manager
www.hopeandhomes.org
Letter from our Head of Brand and Marketing
About Hope and Homes for Children
tory
The Brand and Marketing team
Role profile and person specification
Working at Hope and Homes for Children
Next steps
http://www.offshore-inc.com
www.hopeandhomes.orgDear Applicant
We are here to change the world. And I hope you are too.
marketeer, a fundraiser, a social worker, or a data processor,
at Hope and Homes for Children we all play a crucial part in ensuring children can grow up in families,
not orphanages.
The organisation is at an exciting point in our story - we are growing, we are developing new and exciting
partnerships with global brands like YouTube, and we are working on an ever-increasing number of
innovative new projects and campaigns. All with the purpose of helping make sure all children can have
the love of a family.
As our Marketing Manager in this new role, you will manage the planning and implementation of our
marketing activity. You will be a key member of the Brand & Marketing team, which is at the heart of the
organisation in the UK. To be successful in this role, you will need strong planning and project
management skills, combined with experience of working in similar marketing roles. You will also have
excellent communication skills, the commitment and drive to deliver against deadlines, a can-do attitude,
and a genuine passion for our work. Finally, you may have some experience of line management, but
this is not an essential and we will provide training as part of your career development.
In return, we will provide you with learning and development opportunities and generous flexible working
practices. You will become part of a friendly and collaborative team who are proud of the excellent work
we produce. You will also be part of a culture of owning and driving your own performance
demonstrated by our recent staff survey in which we scored over 90% on commitment and motivation.
Most of all, you will be part of an organisation which knows how to celebrate and have fun.
love to hear from you if you feel inspired by what we do and have the experience and skills to help
make the world a better place.
Best wishes
Steve Coffey
Head of Brand and Marketing
http://www.offshore-inc.com
www.hopeandhomes.orgAbout Hope and Homes for Children
Every child wants a safe, loving family to grow up in. But over 8million children, confined to orphanages
and other forms of institutional care around the world are being denied this, with often catastrophic
effects.
Orphanages do not protect children. They harm them. Children in orphanages are often subject to high
levels of abuse and neglect. Without family to care for them, or friends to play alongside they live in a
Orphanages deny children their voice, giving them no say or control over the decisions that affect them.
Over 80% of the children confined to orphanages today are not orphans. They have at least one living
parent or relative. With the right support, we can give children what they want and need most - a stable,
loving family.
Family-based care has been proven to provide far better outcomes for children and communities and is
more cost effective. With the right support children who live in orphanages can be safely and successfully
returned to their birth families; they can join loving foster families or, if they are old enough, they can be
supported to live independently.
Hope and Homes for Children is recognised as a global expert in the field of deinstitutionalisation. By
closing orphanages, supporting children into loving families and preventing family break-down, we are
working towards a day where orphanages have been eliminated for good.
We know we will only realise our vision of a world in which children no longer suffer in orphanages by
working with others. Through our partnerships with national governments, civil society organisations, local
NGOs, international agencies, corporate donors and committed individuals, we are building a global
movement that will eliminate orphanages in our lifetime.
Our mission
To be the catalyst for the global elimination of institutional care of children.
Our vision
A world in which children no longer suffer institutional care.
Our ambition
To achieve our vision in our lifetime.
http://www.offshore-inc.com
www.hopeandhomes.orgJoseph was born with cerebral palsy and abandoned as a baby. He was taken to an orphanage and
spent most of the first nine years of his life lying in a cot or on the floor, unable to move.
No one cuddled him, played with him or sang to him. No one believed he had a future. He was fed liquid
food through a tube. Joseph was kept physically alive, nothing more. But when Hope and Homes for
Children closed the orphanage where Joseph lived, we found a wonderful foster family to care for him.
We provided his new parents, Faith and Albert, with the
training they needed, we invested in their home to make
it suitable for Joseph and we supported them to
welcome him into their family. Today, Joseph can sit
unassisted, he can look around and eat normal food
with the rest of the family. His foster sisters have helped
him to learn to turn the pages of picture books with his
feet. Joseph has a cheeky sense of humour and he
makes his family laugh. Their nickname for him is
Our work in Rwanda proves that all children, whatever
their needs, can lead fulfilling lives if they have the love and protection of a family.
http://www.offshore-inc.com
www.hopeandhomes.orgThe Brand and Marketing Team
Our team is responsible for marketing activity; articulating, championing and
developing the HHC brand; as well as providing in-house creative services. We are a small but highly
skilled and award-winning team with expertise in PR and media, copywriting and story gathering, video
production, photography, web and social media and design.
We are at the beating heart of the organisation in the UK, working on a wide range of projects, from
sporting events, conferences, direct mail appeals, publications and fundraising campaigns, all the way
from concept to delivery.
It is an exciting time to join the Brand and Marketing Team at Hope and Homes for Children:
Hope and Homes for Children is growing - 2017 was a record year in terms of our income. We are
ambitious and launched our new 10 year strategy in January 2018, this will help us to continue to
grow to become an increasingly influential organisation across the globe.
Our partnerships with global brands and ambassadors are increasing. In September 2017, we
launched our End the Silence campaign in partnership with YouTube, engaging a raft of high profile
celebrities including Elton John, Paul McCartney and Ed Sheeran to name a few. See
endthesilence.com for more information
In January 2017 we launched our new brand with a clear ambition to become a super-brand for a
specific group of highly influential target audiences. This has driven and continues to drive some
exciting partnerships and creative opportunities for the Brand Team.
The Marketing and Brand Team will be supporting a range of key events during 2018, including our
End the Silence flagship event at Abbey Road Studio and a new mass-participation sporting event.
http://www.offshore-inc.com
www.hopeandhomes.orgRole profile and person specification
Role Profile
Job Title: Marketing Manager
Grade/Salary: Circa £35,000 (plus London weighting, if applicable)
Hours: 37.5 per week. Flexibility possible.
Location: Flexible: Either at our main UK base at East Clyffe, near Salisbury, our
London base or based from home. There is a requirement to be at East
Clyffe for approximately two days per week with regular travel to
London.
Reports to: Head of Marketing and Brand
Responsible for: The team is evolving and this role will manage either the Digital
Marketing Officer or the Brand Assistant depending on the successful
Role Purpose and Role
Dimensions: marketing activity
Key External Contacts: Supporters, agencies and third party suppliers
Key Internal Contacts: All colleagues in the Global Marketing, Communications and
Fundraising teams
Colleagues in Resources and International Programmes Team
Chief Executive Officer and Senior Management Team
Trustees
Financial Dimensions: Responsible for managing campaign budgets
Key Areas for Decision Devising and monitoring campaign based and annual plans and longer
Making: term strategies that support marketing, communications and
fundraising goals and objectives
Other Considerations: Out of office hours work as required
Required to travel within the UK
Required to undertake occasional international travel
Key Accountabilities Key Elements % of Time
Develop annual create and manage a calendar of marketing 10%
organisational marketing activity
plan oversee implementation of marketing activity
ensure all marketing activity is coordinated to
maximise efficiency
http://www.offshore-inc.com
www.hopeandhomes.orgConduct research and establish means of measuring success of 20%
analysis of marketing activity marketing activity against objectives
test ideas, products and activities
analyse and capture results and make
recommendations for future improvements and
innovations
work with Head to research and better
understand HHC target audiences
Manage the briefing of Brand develop the process for internal briefing of the 20%
and Marketing team Brand and Marketing team
delivering creative services work with stakeholders to ensure project plans
are in place and objectives are set
ensure clear briefs for the creative team are put
in place
Plan and project manage plan and project manage specified activities and 40%
specific marketing, campaigns
communications and coordinate the Brand and Marketing activity for
fundraising campaigns and other specified projects
activities monitor progress and success against objectives
capture and communicate learning and
recommendations for future activity
Line management of a team develop, implement and review annual plans of 5%
member, ensuring they meet work and activity for team members managed by
agreed targets this post, which complement that of Brand and
Marketing team
provide direction, advice and guidance in the
fulfilment of their work objectives and targets,
and in their professional development
mission, values and People Plan
Play an active role in the contribute to the development and 5%
Hope and Homes for Children implementation of the Marketing, Communication
team and Fundraising policies where necessary
play an active role in the Marketing,
Communication and Fundraising team
http://www.offshore-inc.com
www.hopeandhomes.orgPerson Specification
Essential knowledge, skills and abilities
Significant experience of working in a marketing position directly related to this role
Strong track record of developing and managing marketing plans for projects and
campaigns
Demonstrable experience of liaising with stakeholders, including senior staff, and project
teams
Experience of using range of analytics tools to monitor and measure success against set
objectives and make recommendations
Experience of working with project teams and individuals to shape project plans, establish
clear, SMART objectives and create briefs for creative/production teams
Excellent project management skills, able to organise own workload, highly motivated and
a great multitasker
Educated to degree level, or with equivalent qualification/experience
Team player with a proactive approach
Desirable knowledge, skills and abilities
Experience of working with/for premium brands or with fundraising or advocacy
organisations or agencies
Experience of line management or supervision
Knowledge of international development or child protection
http://www.offshore-inc.com
www.hopeandhomes.orgWorking at Hope and Homes for Children
We have three organisational values: excellence, courage and integrity. We use these values to shape
and develop our organisational culture. Our values matter because they are shared by all.
Staff and Volunteers: we currently employ over 200 people 50 are based in the UK and the remainder
employed locally within our country programmes. Our work in the UK is supported by volunteers at the
main UK office and a network of committed supporters and local fundraising groups who champion our
work. Our Fundraising team has an incredible wealth of experience which includes:- WaterAid, NSPCC,
Marie Curie Cancer Care, Oxfam International, CLIC Sargent, Breakthrough Breast Cancer, The British
ospital Fund, War Child.
The salary for this post is: circa £35,000 per year (depending on experience). An annual London
weighting award of £3,610 would be payable for candidates located at our London office. Salaries are
renewed annually in line with our salary policy.
Location: Flexible: This role could be based either at our main UK base at East Clyffe, near Salisbury, SP3
4LZ, our London base (Loman Street, SE1 0EH) or based from home. There is a requirement to be at East
Clyffe for approximately two days per week with regular travel to London..
This contract is: permanent
Hours: we are ideally looking for a full-timer (37.5 hours), however, we are flexible and part-time hours are
possible, e.g. 30 hours per week. We have a very generous flexible and home working approach - please
discuss this with us and tell us what would work for you best.
Our holiday entitlement is: 25 days per year, plus public holidays. After two years, an additional day is
awarded each year up to 5 years.
The probation period is: 6 months
Our benefits: we chosen stakeholder pension plan when you contribute up
to 4%. We also offer childcare vouchers and enhanced maternity and paternity benefits.
http://www.offshore-inc.com
www.hopeandhomes.orgNext steps
To apply, please email your CV and a cover letter to Karen Short at recruitment@hopeandhomes.org
If you wish you may also include examples of your work.
Please also complete the Supporting Information form, available at the end of the job advert for this
post on our website and attach it to your email.
First interviews will take place on Thursday 28th June (either in London or East Clyffe, near Salisbury) with
second stage interviews scheduled for the 1st week in July. Submission for applications will close on
Wednesday 20th June 2018.
If you have any queries or you would like an informal discussion about this opportunity, please contact
the HR team by email: recruitment@hopeandhomes.org
We look forward to hearing from you.
http://www.offshore-inc.com
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