Web Marketing Strategies for Oil Pulling - January 2010
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Web Marketing Strategies
for Oil Pulling
January 2010
iCanD's Web Marketing Strategy towards Oil Pulling
Web Marketing, is the practice of utilizing all the versatility of the Internet offers, is as much a strategy as it is
a compelling set of technologies and practices. It should drive sales as per period, proving that it can and
quantifying that it does. iCanD understood the need to increase the Web Marketing for Oil Pulling for brand
improvement which necessitate the goal of lead generation.
More and more marketing spent are moving in online, raising the bar for corporate expectancy through
traditional Web sites. A Web site is one of the most multi-faceted communication tools that marketers have
at their disposal. It is immediate, dynamic, and globally accessible.
Website is the center for most of the marketing activities. More importantly, it can be personalized,
optimized, integrated with leading-edge analytics, and used as a primary lead generation engine that
integrates with sales force automation (SFA) and customer relationship management (CRM).
Our Web Marketing technique towards Oil Pulling has the pre-set of clear and universal goals :
➢ Targeted lead generation
➢ Consistent retention for up sell opportunities
➢ Precise analytics for effective measurement
➢ Continual, closed-loop improvement
Need for iCanD
Herein lays the problem that normally many companies are facing, the attractive style of Internet marketing
techniques are all implemented in a disconnected and department centric fashion. Lacking cohesiveness
between marketing, sales, and customer service processes, resulting the Web Marketing campaigns in a
gloomy Return on Investment.
For the medium-size business, achieving Web Marketing goals is challenging as per their allocated budget. By
our personalized Web Marketing campaign, we can deliver tangible ROI results is an emerging skill set.
Corporate demand and opting of Enterprise Content Management System and SaaS (Software as a Service)
are significantly beneficial to us. This makes us to leverage our services into multi-faceted co-ordination
measuring our Web Marketing campaign within reach of our clients’ needs.
Our Business Life Cycle
Depicted next is iCanD's typical business process framework in the
Life Cycle of customer engagement.
Engage : Capture Customer Mindshare
Transact : Monetary Exchange
Fulfil : Product / Service Delivery
Service : Post-sale service and support
Contact: Venugopal Balakrishnan CONFIDENTIAL
Mobile: +91 97909 66501 Page 2 of 6
Email: venu@icand.inOur four success stones for Web Marketing Strategy
We use the 4 success analogy of the supermarkets, arguably the most sophisticated retail enterprises ever.
Our four success stones fundamentally practiced for execution of Oil Pulling campaign is;
The first success stone is Visibility:
Our strategy is the maximum visibility to the target audience. We don't spend our marketing expenses
anywhere or everywhere, rather we select the targets which are clearly visible and attractive and we
position them very carefully, so that the spend will give maximum ROI.
The second is Functionality:
We position our audience the joy of experiencing our marketing campaigns; it’s certainly an efficient way
to convert the normal visitors into prospective customers.
The third is Loyalty:
Building loyalty through customer friendliness. Discount Offers and freebees are some clever incentive that
will keep visitors not only to come back, also that enables them to get useful information about Oil Pulling.
The fourth is Economy
It’s a two-fold process - cutting costs and maximizing revenues, preferably at the same time. We
strategically identify the avenues where our marketing spend will bring maximum returns.
iCanD's typical Web Marketing Strategies practiced for Oil Pulling Campaign
Web Intelligence Research
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1. Web Intelligence Research
Keyword Analysis we call it Web Intelligence, which is going to optimize the website for search engines.
Through our extensive Web Intelligence in Oil Pulling, we have identified how the target audience thinks,
what they want and how many of them looking for it.
These search terms or keywords are used as the basis for optimizing the site at a technical level – such as in
the Meta tags that search engine spiders read to decide what a site’s about and matching it to a particular
search query. By defining the messaging and tone of those prospective customers, Web Intelligence
research will be a highlight in venturing new business opportunities
Contact: Venugopal Balakrishnan CONFIDENTIAL
Mobile: +91 97909 66501 Page 3 of 6
Email: venu@icand.in2. Search Engine optimization
Once we’ve researched the needs and behavior of target audience, we start optimizing the website.
Search engine optimization (SEO) is re-engineering the website so that it’s search engine friendly, which
means it’s not only spiderable (accessible to search engine spiders), but so each page is relevant to the
search terms target audience is using and so that it ranks highly on search engines result. Our approach
towards SEO for Oil pulling is executed by the following concepts;
• Title tags: which describes a web page’s title content, need to be individually optimized, to make them
relevant to each page’s content. This means that not just the home page, the whole of Oil Pulling site, can
attract search engine traffic.
• Meta tags: Search engines use the Meta description tag under the URL link in the search result page, so it
requires a different approach for each one in order to maximize clickthrough.
• Templates: Optimizing the design and format, without changing the functionality of a site. From this, we
maintain the online brand values, before, during and after the optimization campaign.
• Navigation: Navigational systems redirects between each page of the website which is search engine
friendly, We also make sure that the navigation menus reflect the most popular search terms.
• Internal Link optimization: Creation of new links and optimizing existing ones both within and to and
from the site for capturing in related search results. We develop a site which is easy to index in search
engines. The links and contents need to be in formats readable by search engine spiders.
• External link optimization means getting directories and other, relevant sites to link back to the site. Not
only can you get traffic from these links, but search engines often follow them as part of the spidering
process, which helps the visibility. We submit to niche directories, which will quickly locate several good
listings of such sites. A site is judged popular if other more sites link to it.
• Webmaster tools and Manual submission: Manual submission to B2B related sites is considered as best
SEO technique. Each search engine has a specific set of submission criteria and processes, which makes as a
entry point of the website to display in the search results. Enabling search engine's Webmaster tool key in
each web pages helps to index better in those search engines.
• Monitoring and maintenance: SEO isn’t just a onetime activity, it requires a longer term approach. We
constantly optimize the site by indexing new content, understanding changing visitor behavioral patterns
which keep the site as search engine friendly to index and rank it better.
3. Search Engine Marketing
Organic searches will drive users to a site for free. Even the best SEO techniques might not drive desired
organic traffic or sometimes getting sufficient traffic but conversions are low, we suggest the benefits of
Pay Per Click advertising.
Pay Per Click
Pay Per Click is quick, flexible and measurable. We decide how much the client needs to pay for position
each search term or Key phrase. Unlike SEO, no insist for changing the website, for search engine friendly.
Contact: Venugopal Balakrishnan CONFIDENTIAL
Mobile: +91 97909 66501 Page 4 of 6
Email: venu@icand.inBut, on the other hand, PPC doesn’t force to optimize the website either. This not only means that site
doesn’t become faster, smarter or more intuitive as natural, but that fundamental usability or accessibility
issues of a website can go unnoticed.
Sponsord Advertisments
Through Google Adwords. When users search on such key terms, Google will place the Website in a column
of sponsored links. With careful planning, hands-on bid management experience and visitor tracking, we
will help to achieve the strategy of optimum spending on Clickthroughs as well as in conversion rate.
4. Social Media Marketing
Social Media Marketing (SMM) works best for promotion of a site and increasing backlinks. SMM involves
the posting of relevant and interesting content and waiting for users to bookmark that article or blog using
popular online bookmarking sites. The more the number of readers, more will be the value of the backlink
and website traffic.
SMM also involves creating relevant profiles
on popular social networking sites. Uploading
of relevant photos and videos on social
sharing sites will increase online presence,
get backlinks and motivate online users to
use products and services as available on
the targeted website. Given below the top
rated social media sites categorized
with its functionality.
6. Usability and Accessibility
This second cornerstone of Web
Marketing strategy "Functionality", which is
the visitor experience of the site. Visitor friendly
site makes all the difference for succeeding in Web Marketing. Usability is a specialist discipline that clearly
states about clear and simple navigation and a smooth efficient fulfillment process.
Familiarity of a site is the big part of usability. The search engine friendly designed website is easily
readable by search engine robots, so they can see what it’s about and match it to search queries.
7. Content management
We optimize the content by giving the information to the visitors as per their expectations. Through our
Web Intelligence research, we identify the need of target audience from keyword phrase. The appropriate
content will recruit new visitors. From the perspective of brand awareness and equity perspective, content
Management is essential.
Our multi-faceted Web Marketing executes single source of content, creative banners, attractive images,
rich media assets and keywords. Synchronized color, fonts and text emphasis techniques will make the
content pleasing. Our Consistency will eliminate redundancy in content creation, keep the content short
and action-oriented. We write, rewrite, edit and test to make the content is on target.
Contact: Venugopal Balakrishnan CONFIDENTIAL
Mobile: +91 97909 66501 Page 5 of 6
Email: venu@icand.in8. Customer Relationship Management
This refers to loyalty. Like loyalty Programs, collecting information about people in exchange for privileges.
It involves interacting with them in order to build a community of customers.
This helps us to track the visitors performance, their behavior analysis, their originality, which gives us the
opportunities for creating broad customer database, by creating an integrated back-end database of
customer information and linking that data to a cookie-based visitor recognition system.
By our optimized Customer Relationship Management solutions, we not only give visitors a warm welcome
and the personalized site content but the opt-in online and offline communications they will best respond
to.
9. Site Monetization
Site Monetization refers to the budget friendly Web Marketing. We optimize the Internet marketing
expenses to give back more than what put in. Here we call that optimization is no longer an expense but an
investment and a revenue stream in its own right.
By Google Adwords, client's can make more money, it’s a good return to offset some of the costs of
Internet marketing budget. The other half of site monetization is to optimize the revenue-generating
capabilities of your site.
10.Visitor tracking and reporting
We track about people's search criteria, their Demographics, Page visiting trend, duration of the visit, New
and returning visitors, referring URLs and track the Web Applications present in the Site. We identify in
which search keywords are giving you the best conversion rates and hence the revenues and cost of
customer acquisition across the campaign can be optimized.
Solution Implementation: iCanD’s Web Marketing Platform
iCanD have proved the Web Marketing strategies Within months of execution in the website
www.oilpulling.in. The achievements we have received so far is concluded below;
Launched www.oilpulling.in based on modern Web Content Management principles.
Improvement in Alexa ranking up to 70% reduction from the date of go-live.
Increased Brand awareness by navigation of the website from 28 countries, monthly around 240
unique visitors, and consistency of the brand, content relevancy and visuality.
Created better customer profiles through Web site-driven application
Implemented personalized email marketing development and distribution, with embedded
tracking.
Responds immediately to prospects through email, eliminating the need for a literature fulfillment
service
Generated automated lead categorization and integration to a centralized CRM database which
helps for sales integration.
Contact: Venugopal Balakrishnan CONFIDENTIAL
Mobile: +91 97909 66501 Page 6 of 6
Email: venu@icand.inYou can also read
