ART DIRECTORS GUILD ADVERTISING & MARKETING MEDIA KIT
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
ART
DIRECTORS
GUILD
ADVERTISING & MARKETING MEDIA KIT
THE RINGS OF POWER–RAMSEY AVERY, PRODUCTION DESIGNER
| 2023
ART DIRECTORS GUILD
The Art Directors Guild (ADG), IATSE Local 800, is a
labor union representing the membership who work
throughout the world as Production Designers,
Art Directors, Scenic, Title and Graphic Artists; Set
Designers and Model Makers; Illustrators, Matte
Artists, and Previs Artists.
IATSE LOCAL 800
PRODUCTION DESIGNERS
ART DIRECTORS
SCENIC, TITLE AND GRAPHIC ARTISTS
SET DESIGNERS
MODEL MAKERS
ILLUSTRATORS
MATTE ARTISTS
PREVIS ARTISTS
SNOWPIERCER–BARRY ROBISON, PRODUCTION DESIGNER–GERHARD MOZSI, CONCEPT ARTIST
| 2023
HOW YOU CAN ENGAGE
AWARDS SEASON
THE ADG membership contains 100% of the voters for
the annual Art Directors Guild Awards, and the majority
of the Production Design branch voters for other industry
awards like the Academy Awards and Emmy Awards. ‘For Your
Consideration’ advertising in their official member-only media
provides the most direct, effective method of influencing the
vote for your contenders during awards season balloting.
YEAR-ROUND FILM & TELEVISION PRODUCTION
The members of the ADG are entirely responsible for all
decisions under the Art Department on a film or television
production. Tens of thousands of purchase and rental decisions
are made by this membership year round, for thousands of
productions worldwide. Their choices on screen also influence
millions of consumers around the globe. SEE LINKS BELOW
ADVERTISING >
EVENTS >
THE TWO POPES–MARK TILDESLEY, PRODUCTION DESIGNER
| 2023
HOW THEY SPEND
TV Focusing on scripted shows: ½ hour and 1 hour on networks,
TV movies, cable and streaming originals and TV pilots.
• Art Department Materials per Season | $500K – $3.4M*
• Overall Average Art Dept. Budget per Season | $1,200,000
• 1932 scripted shows in 2021**
Average Annual Spending /TV Art Dept. Budgets | Approx $2.3B
FILM Looking at the range from low-budget features through
high-budget studio releases for US, CA and GB only.
• Art Department Materials per Film | $350K – $12M*
• Overall Average Art Dept. Budget | $2,500,000
• 458 Films Produced in 2021**
Annual Spending/Film Art Dept. Budgets | Approx $1.15B
TOTALING – $3.45 BILLION
*Seasons range from 6 episodes to 22 episodes with the current median being 12 episodes
**Sources: Production Designers, Art Directors, Hollywood Reporter, Variety, and Entertainment Weekly
STRANGER THINGS–CHRIS TRUJILLO, PRODUCTION DESIGNER
| 2023
ADVERTISING | MAGAZINE
PERSPECTIVE
PERSPECTIVE is the official print and digital member magazine of the Art
PERSPECTIVE
Directors Guild (ADG), with premium editorial curated specifically for their
craft. This premier ad vehicle is guaranteed to deliver your message to 100%
of this exclusive membership with additional reach to the industry. T H E J O U R N A L O F T H E A R T D I R E C T O R S G U I L
CIRCULATION: 3,500
EDITOR: DAVID MORONG
PUBLISHER: INGLEDODD MEDIA
FOUNDED: 2005
FREQUENCY: BIMONTHLY
DISTRIBUTION CHANNELS
Mail: Direct to 3,415+ ADG members + additional industry
professionals, design schools and museums.
Email: Interactive digital/mobile version
Web: Posted at the Guild website – available in perpetuity
2023 PUBLICATION SCHEDULE
SPACE ART EMAIL BLAST DELIVER
RESERVATION DEADLINE DATE DATE
May/June 2023 May 11 May 18 June 1 June 7
July/Aug 2023 July 17 July 20 Aug 7 Aug 9
• PERSPECTIVE is published and emailed bimonthly
Sept/Oct 2023 Sept 1 Sept 8 Sept 22 Sept 27 •P remium Positions are available on a first-come,
US
US $8.00 MAY
MAY –– JUNE
JUNE 22
first-served
$8.00
basis
Nov/Dec 2023 Nov 9 Nov 16 Dec 4 Dec 6 • Mailing dates are subject to slight variations
IngleDoddMedia | 2023
ADVERTISING | MAGAZINE
PERSPECTIVE/DIGITAL
The digital/mobile version of PERSPECTIVE enables you to dynamically
PERSPECTIVE
engage members with embedded interactive content like quick-launch
PE RSPE C T I V E – TH E JO U RNAL O F TH E ART D I RE C TO RS G U I LD
Videos, Slide Shows and Hyperlinks, directly from within your display ad
with a simple tap. T H E J O U R N A L O F T H E A R T D I R E C T O R S G U I L D
EMBEDDED VIDEO
EMBEDDED SLIDE SHOW
“THE BEST PICTURE
OF THE YEAR.”
CONTRIBUTORS WINNER Toronto Film Festival • People’s Choice Award
RENÉE HOSS- the Money in the World, Exodus: Gods and Kings, The
WINNER WINNER
< >
JOHNSON Counselor, Kingdom of Heaven and Body of Lies. Seven, Dallas Film Festival Middleburg Film Festival
moved from New Jersey The Last Vermeer and The Last Duel. Arthur recently Audience Award Audience Award
wrapped on House of Gucci and can currently be found
to Southern California
with her family when working on Kitbag, which will be his fifteenth project
with director Ridley Scott.
WINNERSan Diego Film Festival
WINNER
Heartland Film Society
she was four, and
Audience Award Truly Moving Picture Award
watched her mother
create colorful gardens
in their backyard and
The native New Yorker began his career as a stage
lighting designer in the music industry following WINNERMontclair Film Festival
WINNER
Twin Cities Film Festival
paint beautiful still-life graduation from New York University in the late Audience Award Best Feature Film Award
pictures. Her high school 1960s. Those assignments included work at Bill
drama teacher noticed
that Renée loved to draw and asked her to design her
Graham’s famous music venue, The Fillmore East, in
New York’s East Village, and the historic Woodstock
WINNERMill Valley Film Festival
WINNER
Scottsdale Film Festival
first set for an upcoming school play, and that was Festival of 1969 where he operated a spotlight for Overall Audience Favorite Audience Award
just the beginning. Work with a local theater group a rock lighting and stage design company during
led to several positions at community and regional the Woodstock festival in 1969. He was Pink Floyd’s “The period is eloquently evoked by
theaters. lighting designer during the band’s tours in the production designer Jim Clay.”
US and around the world in the early 1970s. After
She attended the Pacific Conservatory of the studying architecture in England (earning degrees
Performing Arts in Santa Maria and then Cal Arts, in the early 1980s from the Polytechnic of Central
which led to a long period of nurturing her talents London and the Royal College of Art), Max went on
at Disney Imagineering. At Disney, Renée worked to do several architectural design projects in London
on projects for EPCOT Center, Tokyo Disneyland
and the New Fantasyland at Disneyland in Anaheim.
including an award-winning lighting design for the
stage of St. John’s Concert Hall, a former 18th century
A KENNETH BRANAGH FILM
After leaving Disney, she filled in as an Assistant Art church in the centre of Smith Square, Westminster,
Director at NBC Television on various game shows and London.
soap operas, until Production Designer Richard Stiles
hired her to help full time on Wheel of Fortune. Renée
has been with Wheel for nearly thirty-seven years and TOM MEYER
took over as the Production Designer when Richard recently completed
retired in July of 2002. principal photography
on the Warner Bros./DC
She loves to design scenery and finds every day to be & New Line tentpole,
an adventure that brings exciting new challenges to Black Adam, starring
solve. Renée has designed award-winning floats for Dwayne Johnson due
the Pasadena Tournament of Roses Parade since 1989 in theatres July 2022.
The film is directed by F O R Y O U R C O N S I D E R AT I O N I N A L L C AT E G O R I E S I N C L U D I N G
and in her free time, like her mother, loves to create
magical gardens for everyone to enjoy. Jaume Collet-Serra for
whom he designed the
feature Orphans. Tom
BEST PICTURE OF THE YEAR
ARTHUR MAX also designed the robot boxing world of Real Steel. BES T PRO D U CTI O N D ES I G N
Developing the lead robot “Atom” to play opposite
is an American
Hugh Jackman began Tom’s career of creating J i m Cl a y
Production Designer. Production Designer
He has been nominated relatable lead CG characters “living” in a real human
for three Academy world. Cl a i r e Ni a Ri c h a r d s
Awards: once each for his Set Decorator
Production Design work Other credits include HBO’s PU-239 which won the Art
on Gladiator, American Directors Guild Award for Excellence in Production
Gangster and The Martian. Design, We Are Marshall, Spectral, Jonah Hex, Papillon,
In addition to his Oscar Blue Crush and Welcome to Collinwood.
nominations, Max won
several other honors Prior to film, he worked in theatre, including
for his Production Design on the film, including the Washington DC Shakespeare Theatre Folger, three
BAFTA, the National Board of Review prize and the seasons as resident design associate at Seattle
Repertory Theatre, and a national tour for Liz Lerman
http://hbo/hacks/
Broadcast Film Critics honor. He also collected two
Excellence in Production Design Awards from the Dance Exchange debuting at the Kennedy Center.
Art Directors Guild, the first for Gladiator and the
second for The Martian. He was previously nominated
for Black Hawk Down, Robin Hood, American Gangster,
Prometheus and Panic Room. Max also worked on All
16 PERSPECTIVE | NOVEMBER/DECEMBER 2021 Sign up at FocusInsider.com for exclusive access to early screenings, film premieres and more.
For more on this film, go to FocusFeaturesGuilds2021.com. © 2021 FOCUS FEATURES LLC.
http://focusfeatures/belfast/
BELFAST - PERSPECTIVE MAGAZINE - Final
JANUARY/FEBRUARY ISSUE
FULL PAGE, 4C
STREET: 12/23/21 PAGE 1 OF 1
J U LY A
DUE: 12/8/21 December 7, 2021 3:39 PM
BLEED: 9.125" X 11.125" • TRIM: 8.875" X 10.875" • SAFETY: .25"ALL AROUND
BEL_Perspective_12-23_4CFP_3F
AUU G US
U ST 2
2002
211
US $8.00 JULY AUGUST 2021
• Existing display ad in printed magazine required to appear in digital/mobile version 0C1 Cover.indd 1 8/5/21 4:30
• Mid-cycle changes to embedded interactive content is allowed (surcharges apply)
IngleDoddMedia | 2023
ADVERTISING I MAGAZINE
PERSPECTIVE ARTWORK SPECIFICATIONS
AD DIMENSIONS
Gatefold 3-Page Page 1: 8.375”w x 10.875”h Page 2: 8.375”w x 10.875”h
Gatefold Gatefold Gatefold
Page 3: 8.875”w x 10.875”h Plus bleed on all sides that apply Page 1 Page 2 Page 3
2-Page Spread Non-bleed: 16.75”w x9.625”h Bleed: 18”w x 11.125”h
Full Page Non-bleed: 7.625”w x 9.625”h Bleed: 9.125”w x 11.125”h
2⁄3 Page Vertical Non-bleed: 5”w x 9.625”h
1⁄2 Page Horizontal Non-bleed: 7.625”w x 4.675”h Bleed: 9.125”w x 5.675”h
1⁄2 Page Vertical Non-bleed: 3.675”w x 9.625”h 2-Page Spread
1⁄3 Page Vertical Non-bleed: 2.375”w x 9.625”h
1⁄3 Page Square Non-bleed: 5”w x 4.675”h
1⁄4 Page Vertical Non-bleed: 3.675”w x 4.675”h
Ads that don’t meet the requirements and sizes of this spec sheet will have to be altered to fit our
specifications. We do not assume responsibility for such alterations.
MAGAZINE TRIM: 8.875”w x 10.875”h. Bleed: add 1/8” all around. Keep vital images at least 1/4” from trim. Full Page Bleed 2/3 Page
or Non-Bleed Vertical
2-page spread keep text 1/4” away from gutter on both sides. (Perfect-bound magazine)
FILE FORMATS: (must be Mac-readable) InDesign, Hi-res PDF (Acrobat PDFx/1-a preferred), Illustrator EPS
(Convert fonts to outlines) and Photoshop JPEG (300 dpi).
FILE REQUIREMENTS: Digital files must be 100% ad size (see dimensions above)
• Colors: All images and colors must be CMYK process colors or grayscale
• Resolution: 300 dpi for CMYK or grayscale, 1200 for line art. No spot colors or RGB
• Fonts: All fonts used to create PDFs must be embedded or converted to outlines 1/2 Page 1/3 Page 1/3 Page
Choose bold, italic, and other styles from the font menu. DO NOT use truetype fonts Vertical Vertical Square
• All files must be linked, flattened with no transparencies
• ALL ad files MUST contain the ADVERTISER’S NAME
FILE DE L I V E RY
Electronic Files Only (in order of preference):
• Via IngleDodd FTP server: Host: www.ingledoddmedia.net
Username: adart | Password: adart1 | Place your ad in the adg/adg folder
• Via Email (files must be under 5MB): artwork@ingledodd.com 1/2 Page 1/4 Page 3/4 Page
Horizontal Vertical Back Cover
IngleDoddMedia | 2023
ADVERTISING | MAGAZINE
INTERACTIVE SPECIFICATIONS
VIDEO
Format: MP4 AD
Dimensions: 960 px x 720 px (4:3 Standard) | 960 px x 540 px (16:9 Widescreen)
Frame rate: 15-24 ftps
Length: 15-30 secs
SLIDE SHOW | UP TO 15 IMAGES EMBEDDED
VIDEO
Format: JPG, Static Gif or PNG
Dimensions: 960 px width; 72 dpi; RGB
Audio: MP3
FILE DELIVERY
Electronic Files Only (in order of preference):
• Via IngleDodd FTP server: Host: www.ingledoddmedia.net AD
Username: adart | Password: adart1
Place your ad in the adg/adg folder
• Via Email (files must be under 5MB): artwork@ingledodd.com
< EMBEDDED >
SLIDE SHOW
IngleDoddMedia | 2023
MARKETING
LITTLE WOMEN–JESS GONCHOR, PRODUCTION DESIGNER
| 2023
MARKETING OPPORTUNITIES | ART DIRECTORS GUILD
MAGAZINE INSERTS & OUTSERTS
Let PERSPECTIVE be the ‘Trojan horse’ for your self-produced promotional
material, delivering it directly into the hands of every Guild member within a
vehicle they want and expect. More impactful than traditional direct mail, this
method is impossible to miss.
BASIC INSERT/OUTSERT OPTIONS
Blown-In: A pre-printed, single card or flyer loosely inserted between the
pages of the issue
Stitched-In or Bound-In: Attached in the binding of the publication (either by
staple or glue), this can be a card, single-page or multi-page gatefold advertisement
DVD or Booklet: Items that cannot be Blown-in or Stitched-in/Bound-in must
accompany the publication via a polybag or plastic wrap around the publication
RATES: Final cost is assessed pre-project, based on the physical properties of the piece,
the method of insertion or wrapping, and any increases in handling and postage that it may
create. Please contact our office to discuss your needs and obtain a specific quote.
ART PRODUCTION: If you do not have a pre-printed piece, we can provide production and
printing services for you. All production services are quoted on a case-by-case basis. Please
contact us to discuss your options.
IngleDoddMedia | 2023MARKETING OPPORTUNITIES | ART DIRECTORS GUILD
DIRECT MAIL MARKETING
Distribution: Using the Guild’s current member mailing list, your promotional
material is mailed directly to the homes and offices of every single ADG member.
BASIC DIRECT MAIL OPTIONS
Pre-Printed Letter/Flyer: Your pre-printed message enclosed and mailed in a #10 Envelope
4 x 6 Postcard: Your message printed as a 4” x 6” Business Reply Postcard
DVD Mailer: Your information or demo formatted as a DVD mailer
Booklet or Catalog: Your information in a multi-page format
RATES: Direct Mail prices are calculated using the following three elements: Mailing List Access Fee
(flat fee for one-time mailing), Handling Fees (i.e. address labeling or any special printing/packaging/
processing), and USPS Postage (based on current USPS rates).
• All Direct Mail is sent through third-party mailing houses that have an NDA on file with the Guild.
No member addresses are released to the advertiser
• Prices are quoted on a case-by-case basis and will vary based on the physical properties (weight
and shape) of the piece, method of labeling, postage and any additional handling charges
• Sample of piece or creative comp must be supplied in advance for Guild approval
IngleDoddMedia | 2023DIGITAL MEDIA
BOMBSHELL–MARK RICKER, PRODUCTION DESIGNER
| 2023DIGITAL MEDIA OPPORTUNITIES | ART DIRECTORS GUILD
ART DIRECTORS GUILD WEB ADS
ADG members rely on their official Guild website for news and
information about their careers, their union, and their craft. Banner
advertising allows your message to be seen repeatedly in the one online
environment they most reliably visit: adg.org
AVAILABILITY:
HOME PAGE
AWARDS PAGE
PERSPECTIVE MAGAZINE
DIGITAL AD SPECS
Format: Static JPEG, GIF or PNG images. (No animation, flash or rich media)
Dimensions: 920 px x 240 px, 440 px x 440 px
Ad Serving: Internal only, no third-party serving or tags. Maximum five ad
images served per ad unit (additional fees apply). No weighted rotation.
FILE DELIVERY
• Via IngleDodd FTP server: Host: ingledoddmedia.net
Username: adart | Password: adart1
Place your ad in the adg/adg.org folder
• Via Email (files must be under 5MB): artwork@ingledodd.com
IngleDoddMedia | 2023DIGITAL MEDIA OPPORTUNITIES | ART DIRECTORS GUILD
EMAIL BLASTS
Distribution: Entire ADG membership via their internal email server,
resulting in superior 25%–30% avg open rates.
EBL AST SPECS
Format: Hi-Res JPEG (300 dpi)
Max Width: 800 pixels (Images will be resized to fit that width)
Max Height: 1100 pixels (Max height must be viewable in a
single-page portrait format)
File Size: Less than 5MB
CLICK-THRU URL: Please include a desired URL where viewers will be directed when
they click on the image in the email. You may also include a short blurb for below the
image that contains that link (“For more images of our work, visit HERE…”) Keep in
mind there can only be one link within the entire email, so choose wisely! (Constant
Contact limitation).
EBLAST TIMELINE: EBlast will be sent ASAP: defined as: within 2 business days upon
content receipt unless a desired delivery date is requested, where the content will be
scheduled for delivery. Please allow several days for content approval process (in case
of requested edits). 5 business days cushion is extra-safe.
FILE DELIVERY
• Via Email (files must be under 5MB): artwork@ingledodd.com
IngleDoddMedia | 2023DIGITAL MEDIA OPPORTUNITIES | ART DIRECTORS GUILD
AWARDS E-NEWSLETTER
WEEKLY IN THE ADG AWARDS CONNECTION
Your FYC promotional message can be featured within the ADG Awards
Connection e-newsletter to your targeted voting peer-group. Emailed
directly to the entire membership from the Guild’s email server on a weekly
basis, during awards season. Each edition will carry voting updates, as well
as FYC banner ads and native advertising.
E-NEWSLET TER SPECS
Native Content Ads: 100 words or less with direct link to full editorial
content or viewing content
FYC Banner Ads: 600 px x 250 px with direct link to viewing content
• Emailed every Sunday through awards season
• All FYC Native Ad content must be either about the target peer-group craft
and/or member
• All FYC Banner Ads must link to a direct opportunity to view contender
content
• All FYC Native/Banner combos must be for the same craft, member or title
FILE DELIVERY
• Via Email (files must be under 5MB): artwork@ingledodd.com
IngleDoddMedia | 2023EVENTS | 2023
GOLD STANDARD EVENTS | ART DIRECTORS GUILD
28TH ADG AWARDS
(ART DIRECTORS GUILD AWARDS)
The Guild’s largest and most prestigious event of the year, the Art Directors
Guild Awards, is the premier awards show for Production Design and Art
Direction in the entertainment industry.
TK, 2024
OVER 2.4 BILLION PRESS IMPRESSIONS ANNUALLY
Production Designers, Art Directors, filmmakers, press, studio & network
executives come together to celebrate the tastemakers of film & television.
View the sizzle reel from the 27th ADG Awards >
VIEW THE 28TH ADG AWARDS SPONSORSHIP DECK >
Ask y our rep for any additio nal details.
IngleDoddMedia | 2023GOLD STANDARD EVENTS | ART DIRECTORS GUILD
BEHIND THE SLATE
SCREENING SERIES
Virtual FYC Screenings and Q&As | In partnership
with the Art Directors Guild
IngleDodd Media will produce and host a Virtual Live Q&A
or Panel Discussion in partnership with the Guild. This
first-of-its-kind support from the backing labor organization
members provides the most meaningful and effective
promotion possible. Online screenings can be linked for
viewing prior or after Q&A or Panel Discussion.
Click here to see a video sample.
SPONSORSHIP BRANDING OPPORTUNITIES
Logo Card at start and finish
Exclusively Branded Teasers for each artist
Logo Placement on the landing page
Web Ad on the landing page
VIEW THE BTS SPONSORSHIP DECK >
IngleDoddMedia | 2023GOLD STANDARD EVENTS | ART DIRECTORS GUILD
BEHIND THE SLATE
EDUCATION SERIES
Virtual Education/Promotion Series with
Entertainment Industry Guilds, Unions or Societies
in partnership with your target group host an
Educational Webinar w/Live Q&A discussion
(Please see the full BTS media kit for everything these packages include)
PRODUCED/HOSTED EDUCATIONAL WEBINAR W/LIVE Q&A DISCUSSION.
For optimal attention of and attendance by buyers and influencers,
IngleDodd Media will produce and host an Educational Webinar with
Live Q&A or Panel Discussion featuring your product/service in partnership
with your Target Industry Trade Group.
EVENT PROMOTION TO MEMBERS is included as part of Premium
Educational Partnership. If you’d like to promote an education/promotion
video of your own, you’ll have the access to reach targeted groups for
attendance and engagement via all of their official communication
platforms prior to the event.
Click here to see a video sample.
SPONSORSHIP BRANDING OPPORTUNITIES
EBlasts to entire membership
Dedicated Web Ad on the official member page of Targeted Group
Social Media on the landing page
Webinar posted on Event Page on the landing page BEHIND
VIEW THE BTS SPONSORSHIP DECK >
THE
SLATE
EDUCATION SERIES
IngleDoddMedia | 2023GOLD STANDARD EVENTS | ART DIRECTORS GUILD
ART DIRECTORS GUILD
CORPORATE & BRAND PARTNERSHIPS
For companies and brands that wish to have a greater level of supporting
presence and interaction with the members of the Art Directors Guild,
custom partnerships are available.
ADG CORPORATE & BRAND PARTNERSHIPS CAN INCLUDE
COMBINATIONS OF THE FOLLOWING:
PRINT
PERSPECTIVE magazine
Art Directors Guild Awards Journal
Direct Mail to ADG membership
DIGITAL
www.adg.org banner advertising
PERSPECTIVE digital/mobile enhancements
EBlasts to ADG membership
E-Newsletter ADG Awards Connection
EVENTS
ADG Awards Show
BTS Screening Series
BTS Education Series
ADG Additional Member Events
PLEASE CONTACT US TO DISCUSS YOUR OBJECTIVES
FOR A CUSTOMIZED PARTNERSHIP PROPOSAL
IngleDoddMedia | 2023EXCLUSIVE. FOCUSED. ACCESS. CONTACT IngleDodd Media | 310.207.4410 | adg@ingledodd.com
You can also read
