Anthem Health Rewards - An integrated wellness solution that motivates your employees toward better health.
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Anthem Health Rewards An integrated wellness solution that motivates your employees toward better health. Anthem Health Rewards is available at an additional charge.
U.S. Adult Obesity Trends
1990 1999
2010
In 2010, 39% of Americans were
obese. Medical care costs from
obesity were estimated at $147
billion.
Source: CDC, 2010
No Data
Our Situation…
We face a national health crisis.
▪ More than half of all Americans live with one or more chronic
health conditions.1
▪ The majority of chronic diseases can be prevented through
lifestyle changes.2
▪ The prevalence of obesity among children aged 6 to 11 more
than doubled in the past 20 years.3
▪ Chronic health conditions account for an estimated 75% of the
nation’s $2 trillion medical care costs, which translates to over
15% of the U.S. gross domestic product.4
1- Center for Science in the Public Interest, The Key to Affordable Health Care Reform: Better
Health through Prevention, April 2008
2- The Economic and Health Impacts of Obesity, Institute on the Costs and Health Effects of
Obesity, National Business Group on Health, February 2009
3- The Commonwealth Fund, Bending the Curve, December 2007
4- Centers for Disease Control and Prevention. Early Release of Selected Estimates Based
on Data from the January-September 2008 National Health Interview Survey. March 2009 3
Employers are responding…
Employers offering financial incentives to boost wellness
programs and employee health.
(Survey included 489 employers with 1,000 or more employees.)
Source: "The Keys to Continued Success:
Lessons Learned from Consistent
Performers," National Business Group on
Health/Watson Wyatt Employer Survey, 2009
4
Poll #1
One third of Americans choose to eat very poorly every
day. For this group, what percent of their daily calories
come from junk food?
a) 28%
b) 36%
c) 47%
5
How do wellness-incentive programs work?
...and improved
wellness and more
…resulting in favorable cost trends!
positive lifestyle
changes…
Incentives …leading to
can lead to new behaviors…
new employee
choices…
Incentives Behaviors Lifestyle Wellness
and Costs
As part of a comprehensive wellness strategy, incentives can
encourage new healthy behaviors by employees.
6
Evidence of Impact:
Anthem Consumer-Driven Health study
Incentives helped to drive higher levels of engagement in and graduation
from Anthem's Clinical programs.
20.0%
When looking at all members
18.0%
identified as eligible for
16.0%
Anthem's clinical programs,
14.0%
members who were offered
12.0%
incentives:
10.0%
• engaged in Anthem's Engaged
8.0%
clinical programs 2.2 times 6.0% Graduated
more often 4.0%
• graduated 2.7 times more 2.0%
often 0.0%
Incentive Group Non-Incentive Group
Subscribers Subscribers
Anthem CDH business
7
Introducing: Anthem Health Rewards
An integrated and comprehensive total
wellness solution that motivates members
to make healthier choices and positively
impacts lifestyle behaviors.
Anthem Health Rewards is available at an additional charge.
8
An Integrated Wellness Solution
Anthem Health Rewards is a critical part of a total wellness solution. It is
designed to increase health and wellness engagement for employees and
their families.
9
A Total Wellness Solution
When Anthem Health Rewards is integrated with Anthem
medical plans, significant results can be achieved by:
▪ Identifying specific unhealthy member behaviors
▪ Targeting those behaviors with health improvement
programs
▪ Tracking members’ activities
▪ Rewarding members for taking actions to help improve
their health
10A Comprehensive Program
Anthem Health Rewards is a complete solution for
you and your employees. It includes:
▪ A robust menu of eligible member
activities
▪ A variety of popular rewards
▪ On-line tracking tools for members
▪ Ongoing member communications
▪ Customer service support
▪ Timely client reporting
11Anthem Health Rewards: Currently Available
• Self-Funded Groups
• States:
• California Wisconsin
• Nevada Indiana
• Colorado Ohio
• Kentucky Missouri
• Maine New Hampshire
• Connecticut
• Stay Tuned– a new fully insured program and more
states coming in January!
12Available Now: Self Funded Groups
Direct Points
Program Focus: A broader group of employees: those with
Program Focus: Employees with current medical needs
current medical needs and pregnancy, plus a variety of
including disease management and pregnancy
wellness programs for others
Choose 1-4 programs: Choose 4 or more programs:
• Health Assessment completion • Health Assessment completion
• Future Moms—maternity management • Future Moms—maternity management
• ConditionCare—disease management • ConditionCare—disease management
▪ Includes: Coronary Heart Disease, Heart • Includes: Coronary Heart Disease, Heart Failure,
Failure, Diabetes, Asthma, COPD Diabetes, Asthma, COPD
• Validated Biometric Health Screenings • Validated Biometric Health Screenings
• Better Health On-Line Coaching
▪ Weight • Exercise
▪ Smoking • Insomnia
▪ Nutrition • Stress
• Self-Reported Activities:
• Biometric Health Screenings
• Preventive Care
• Online Fitness & Nutrition Trackers
• Adherence to Standards of Care
BONUS! Special Campaigns—employer-initiated BONUS! Special Campaigns—employer-initiated
activities and events activities and events
Some programs may need to be purchased. Reward Choices: Gift cards, discounts toward health plan costs, account
deposits (HRA, HSA, HSA+, HIA, HIA+, My Incentive Account-not all types available in all states).
13Choose From A Variety of Popular Rewards
• Account deposits
• Includes (HSA, HSA Plus, HRA, HIA, HIA Plus, and MyIncentive Account)
• Discounts toward health plan costs
• Gift cards to leading national merchants:
14Anthem Health Rewards Package Highlights
Direct Package Points Package
▪ Quick start-up for companies new ▪ Longer-term perspective
to incentives ▪ Wellness program that target a
▪ Targeted, simple program wider audience
▪ Shorter program lifecycle ▪ Offers secure, online points
▪ Emphasis on condition accumulation and tracking
management ▪ Choice of rewards
▪ Choice of rewards ▪ Turnkey employee promotional
▪ Turnkey employee promotional materials
materials
15Anthem Health Rewards: A Sample Web Experience
Member logs into
anthem.com…
…selects “Get My
Rewards”, and moves
to the Anthem Health
Rewards home page.
16Effective Communications for Employers
Available Resources:
▪ Comprehensive suite of materials
in multiple formats (print and
electronic) to promote incentives
and wellness in the workplace.
▪ Tips on how to use the tools in
the workplace
▪ Email alerts to stay informed
about new topics that are added
▪ Sample communication plans,
strategies and tactics to support
employers
▪ Custom communications
calendar for year long planning
and promotions
17Anthem Health Rewards: January, 2012
• New State:
• California Wisconsin
• Nevada Indiana
• Colorado Ohio
• Kentucky Missouri
• Maine New Hampshire
• Connecticut Virginia
• All states: New Fully Insured Program
• packages for three group sizes:1,000+, 100-999, and 2-99
• packages and availability depend on your state
18Available 1/1/12: Fully Insured Groups
Group Size: 1,000+
Direct Points
Program Focus: A broader group of employees: those with
Program Focus: Employees with current medical needs
current medical needs and pregnancy, plus a variety of
including disease management and pregnancy
wellness programs for others
Choose 1-4 programs: Choose 4 or more programs:
• Health Assessment completion • Health Assessment completion
• Future Moms—maternity management • Future Moms—maternity management
• ConditionCare—disease management • ConditionCare—disease management
▪ Includes: Coronary Heart Disease, Heart • Includes: Coronary Heart Disease, Heart Failure,
Failure, Diabetes, Asthma, COPD Diabetes, Asthma, COPD
• Validated Biometric Health Screenings • Validated Biometric Health Screenings
• Better Health On-Line Coaching
▪ Weight • Exercise
▪ Smoking • Insomnia
▪ Nutrition • Stress
• Self-Reported Activities:
• Biometric Health Screenings
• Preventive Care
• Online Fitness & Nutrition Trackers
• Adherence to Standards of Care
BONUS! Special Campaigns—employer-initiated BONUS! Special Campaigns—employer-initiated
activities and events activities and events
Some programs may need to be purchased. Reward Choices: Gift cards, discounts toward health plan costs, account
deposits (HRA, HSA, HSA+, HIA, HIA+, My Incentive Account-not all types available in all states).
19For Fully Insured Clients, Group Size 100-999:
Choose From Three Targeted Packages*
▪ Package A is a great start –a
direct rewards program
▪ Package B includes self-
reported activities – a points
program
▪ Package C involves your total
population – a points program
▪ Reward Types include Gift
Cards, discounts towards health
plan costs, and account
deposits (where applicable).
* Some states vary by group size and
date of availability
* Minimum 500 subscribers 20Package A – Dollar Awards Program
21Package B-Points Accumulation Program
Includes Package A
plus these additional programs:
22Package C-Points Accumulation Program
Includes Package B
plus these additional programs:
23For Fully Insured Clients, 2-99*:
A Package of Core Programs
Includes:
• This program contains our popular and effective
maternity and disease management programs,
along with a health assessment incentive.
• This is a direct rewards program, with Gift Cards
* Some states vary by group size and date of
availability. Not available in Connecticut.
24Next Steps…
Contact your Anthem Account Manager to:
▪ Learn more about Anthem Health Rewards
▪ Determine the right package for your business
▪ Get started!
25Poll #2
Are you planning to contact your Sales Representative for
more information on Anthem Health Rewards?
a) Yes
b) No
c) Maybe
26Anthem Health Rewards Appendix
Merchant selection subject to change. State restrictions may apply.
Amazon.com Gift Cards ("GCs") sold by Hallmark Business Connections, an authorized reseller of Amazon.com Gift Cards.
Amazon, Amazon.com, the Amazon.com logo, and the Amazon Gift Cards logo are trademarks of Amazon.com, Inc. or its
affiliates. GCs may be used only for purchases of eligible goods on Amazon.com or its affiliated website Endless.com. GCs
cannot be redeemed for purchases of gift cards. Except as required by law, GCs cannot be reloaded, resold, transferred for
value, redeemed for cash, or applied to any other account. See www.amazon.com/gc-legal for complete terms and conditions.
GCs are issued and © 2010 by ACI Gift Cards, Inc., a Washington corporation.
THE HOME DEPOT® is a registered trademark of Homer TLC, Inc. Anthem Blue Cross and Blue Shield is not affiliated with
The Home Depot®. Gift certificates for The Home Depot® will be issued as a gift card. The Home Depot® is not a sponsor of
this promotion.
Marriott is not a sponsor of this promotion. Marriott is a registered trademark of Marriott International, Inc. All rights reserved.
Sears Holdings Corporation participation is not an in-store offer and is not a sponsor of this promotion. Fulfillment of gift cards
will be done through Hallmark Business Connections. Gift cards are subject to all terms and conditions printed on the gift cards
and are subject to change at Sears Holding Corporation’s discretion.
The Bulls eye Design and Target are registered trademarks and Target GiftCard is a service mark of Target Brands, Inc. All
rights reserved. Terms and conditions are applied to GiftCards. Target is not a participating partner in or sponsor of this offer.
Sports Authority is not a sponsor of this program. Use of Sports Authority names and/or logos are by permission of TSA Gift
Card, Inc.. All rights reserved. Terms and conditions are applied to gift cards.
28Questions?
The Anthem National Accounts business unit serves members of: Anthem Blue Cross Life and Health Insurance Company and Blue Cross of California using the trade name
Anthem Blue Cross in California; using the trade name of Anthem Blue Cross and Blue Shield for the following companies in: Colorado Rocky Mountain Hospital and Medical
Service, Inc. HMO products underwritten by HMO Colorado, Inc. Connecticut: Anthem Health Plans, Inc.; Georgia: Blue Cross and Blue Shield of Georgia, Inc. and Blue Cross
Blue Shield Healthcare Plan of Georgia, Inc.; Indiana: Anthem Insurance Companies, Inc.; Kentucky: Anthem Health Plans of Kentucky, Inc.; Maine: Anthem Health Plans of
Maine, Inc.; Missouri (excluding 30 counties in the Kansas City area): RightCHOICE® Managed Care, Inc. (RIT), Healthy Alliance® Life Insurance Company (HALIC), and
HMO Missouri, Inc. RIT and certain affiliates administer non-HMO benefits underwritten by HALIC and HMO benefits underwritten by HMO Missouri, Inc. RIT and certain
affiliates only provide administrative services for self-funded plans and do not underwrite benefits; Nevada: Rocky Mountain Hospital and Medical Service, Inc. HMO products
underwritten by HMO Colorado, Inc., dba HMO Nevada.; New Hampshire: Anthem Health Plans of New Hampshire, Inc.; Ohio: Community Insurance Company; Virginia:
Anthem Health Plans of Virginia, Inc. trades as Anthem Blue Cross and Blue Shield in Virginia, and its service area is all of Virginia except for the City of Fairfax, the Town of
Vienna, and the area east of State Route 123.; Wisconsin: Blue Cross Blue Shield of Wisconsin (BCBSWi), which underwrites or administers the PPO and indemnity policies;
Compcare Health Services Insurance Corporation (Compcare), which underwrites or administers the HMO policies; and Compcare and BCBSWi collectively, which
underwrite or administer the POS policies. In 28 eastern and southeastern counties in New York, Empire Blue Cross Blue Shield, the trade name of Empire HealthChoice
Assurance, Inc., underwrites and/or administers the PPO, EPO, POS and indemnity policies. Independent licensees of the Blue Cross and Blue Shield Association. ®
ANTHEM is a registered trademark of Anthem Insurance Companies Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and
Blue Shield Association.
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