Analyst Day Presentation - March 2018 - Ambarella Investor Relations
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Analyst Day Presentation
March 2018
1 © 2018 Ambarella Inc. CONFIDENTIAL
Forward-Looking Statements
This presentation contains forward-looking statements that are subject to many risks and uncertainties. All statements made during
this presentation other than statements of historical facts are forward-looking statements, including, without limitation, statements
regarding Ambarella’s strategy, future operations, financial position, financial targets, future revenues, projected costs, prospects,
plans and objectives for future operations, future product introductions, the future rate of our revenue growth, the size of markets
addressed by the company's solutions and the growth rate of those markets, our ability to address market and customer demands and
to timely develop new or enhanced solutions to meet those demands, our ability to retain and expand our customer relationships.
In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "could," "would," "expects,"
"plans," "anticipates," "believes," "estimates," "projects," "predicts," "potential," or the negative of those terms, and similar expressions
and comparable terminology intended to identify forward-looking statements. We have based these forward-looking statements largely
on our estimates of our financial results and our current expectations and projections about future events and financial trends that we
believe may affect our financial condition, results of operations, business strategy, short term and long-term business operations and
objectives, and financial needs as of the date of this presentation. Although the forward-looking statements contained in this
presentation are based upon information available at the time the statements are made and reflect management’s good faith beliefs,
forward-looking statements inherently involve known and unknown risks, uncertainties and other factors that may cause actual results,
performance or achievements to differ materially from anticipated future results. Important factors that could cause actual results to
differ materially from expectations are disclosed in the Ambarella's annual reports on Form 10-K and quarterly reports and Form 10-Q
filed with the Securities and Exchange Commission (the “SEC”), particularly in the sections titled “Risk Factors” and “Management’s
Discussion and Analysis of Financial Condition and Results of Operations.” You should not place undue reliance on these forward-
looking statements, which speak only as of the date hereof. We do not undertake to update or revise any forward-looking statements
after they are made, whether as a result of new information, future events, or otherwise, except as required by applicable law.
Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible
for management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or
combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may
make. In light of these risks, uncertainties and assumptions, the forward-looking events and circumstances discussed in this
presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-
looking statements.
Before you invest, you should read the annual and quarterly reports and other documents Ambarella has filed with the SEC for more
complete information about the company and its ordinary shares. Additional information will also be set forth in Ambarella's future
quarterly and annual reports and other filings made with the SEC from time to time. You may access these documents for free by
visiting EDGAR on the SEC web site at www.sec.gov.
© 2018 Ambarella Inc. CONFIDENTIAL 2
Today’s Presenters
Fermi Wang, CEO
Fermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTO
Les Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Dr. Alberto Broggi, GM, Ambarella, Italy
Dr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Chris Day, VP Marketing and Business Development
Prior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
© 2018 Ambarella Inc. CONFIDENTIAL 3
2018 Analyst Day Agenda
• 8:30 Introduction George
• 8:45 Strategic Overview: Computer Vision Fermi
• 9:15 Technical Review: Computer Vision & Les
Automotive
• 10:00 EVA description Alberto
• 10:20 Car Demo start
• 10:30 Autonomous Development History Alberto
• 11:00 Market Overview Chris
• 11:20 Q & A Session
© 2018 Ambarella Inc. CONFIDENTIAL 4
Today’s Presenters
Fermi Wang, CEO
Fermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTO
Les Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Dr. Alberto Broggi, GM, Ambarella, Italy
Dr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Chris Day, VP Marketing and Business Development
Prior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
© 2018 Ambarella Inc. CONFIDENTIAL 5
Ambarella Overview
($MM)
High-Growth, Profitable Company Diverse End Market Exposure
GoPro
Revenue FY12-FY18 (excl. GoPro) CAGR: 21% Broadcast
Non-GoPro Other
Others
Revenue $316 Wear. VR Automotive
$310
$295 OEM
$37
Aftermarket
$96 $75
Sports (excl.
$218 GoPro)
$158 $84 FY18
$295
$121 Sports $295MM
$53 $258
$235 (GoPro)
$97 $28 $220 Prof
$14 Security
$135
$104 Drone
$83 $93
Non- Cons.
GAAP FY12 FY13 FY14 FY15 FY16 FY17 FY18 Security
EBIT
Margin 15% 21% 23% 31% 37% 35% 28%
Excl. GoPro, revenue grew 7% in FY17 and 10% in FY18
Note: Ambarella fiscal year ends January 31st.
© 2018 Ambarella Inc. CONFIDENTIAL 6
History of Technological
Innovations Within Video
Computer
Vision
• >200M chips shipped CV1
• 2 – 3 chips taped out per year Sampling
st
1 Computer
Vision SoC
AmbaCastTM H2
Disrupted the broadcast
video market – replaced 4KP60
solutions containing >20 HEVC
DSPs + FPGAs and >40
DRAMs drawing >100W 10-bit Chip
power consumption with…
1 Chip
1 DRAM
1W power & CV2
+50% A9 & CV22
better 1st 4K UHD,
video quality(1) iOne DSC & IP
10nm
Smart Camera CV SoC
Camera SoC
A6 SoC
A1 1st 1080P60
1st
full HD Infrastructure
Broadcast SoC SoC Acquired
VisLab
H1 A9AQ
A8 1st Auto Camera
1st 4K UHD, 4KP60 chip
with HEVC SoC with
SVC Integrated
A7L Infrastructure SerDes
Founded A3 1st SoC
A5S 32nm
2004 1st 1080P60 1st
45nm Camera SoC
Camcorder SoC Camera SoC
(1) Compared to HD encoders before Ambarella. © 2018 Ambarella Inc. CONFIDENTIAL 7
Successfully Addressing Numerous Large Markets
Automotive Security Cameras
$4.1Bn By 2022 $1.1Bn By 2022
Virtual Reality Drones
$100MM By 2022 $115MM by 2022
Sports Cameras Wearable Cameras
$80MM By 2022 $60MM By 2022
Source: Internal estimates of addressable silicon market. © 2018 Ambarella Inc. CONFIDENTIAL 8
History of Using Technical Leadership to
Ramp New Markets Quickly
Initial Sales Selected
Ramp ($MM) Customers Challenges Solved / Key Technologies
$18
✓ Video is a special data type which requires an optimized
$12
$2
– chip solution – general purpose architecture does not work
✓ Video Quality is the key to win and we’ve proven that we
Broadcast are the best
FY07 FY08 FY09
$34 ✓ Power consumption is critical for battery life and thermal
design
$19
✓ Video quality and video stabilization are also significant
$4 components of success
Wearable ✓ CV is required for the next generation of products
FY11 FY12 FY13
✓ Power consumption is key for thermal design
$46
✓ Compression efficiency is key for video transmission and
$16 storage
$9
$5 ✓ Video quality in any light condition is critical
Security
FY11 FY12 FY13 FY14 ✓ CV is required for the next generation of products
$52
$38 ✓ Video Quality and Compression efficiency
✓ CV is the key for autonomous drones which will enable the
$7 commercial drone market
Drones
FY15 FY16 FY16
Note: Ambarella fiscal year ends January 31st. © 2018 Ambarella Inc. CONFIDENTIAL 9
Key Ambarella Advantages
HD
Video Power
Quality Consumption
Algorithm-First
Approach
Advantages
Acquired
2015
20+ Years of
Compression Autonomous
Efficiency Experience
CV Solutions Leverage Same Approach
© 2018 Ambarella Inc. CONFIDENTIAL 10Computer Vision is a (R)Evolutionary
Step for Ambarella
Evolutionary:
• Natural progression from best-in-class video capture understanding and
contextualizing video in real-time
• Ambarella has a long history of technical leadership in video processing, particularly
at the edge
• Ambarella and VisLab teams have been working on computer vision for edge
devices across many large markets
Revolutionary:
• Ambarella’s CV1 is a completely new architecture, purpose-built for real-time analysis of
video using deep learning techniques
• Provide complete hardware and software stack for autonomous systems
• Ambarella’s computer vision roadmap opens the door to a multi-billion dollar
Automotive opportunity in ADAS and Autonomous Driving solutions
© 2018 Ambarella Inc. CONFIDENTIAL 11CV Applications in Automotive Represent a
Massive Opportunity for Ambarella
Surround View
Front Camera ADAS / Recorder
2025E
E-Mirror
(1)
Direct (2)
~$2BN Silicon ~$8BN
Opportunity
2017E
(3)
(1) IDC + Gartner.
~$70BN
(2) NVIDIA Presentation, September 2017. Systems + SW + Services
(3) Intel / Mobileye Presentation.
© 2018 Ambarella Inc. CONFIDENTIAL 12Building on Existing Relationships
Within Automotive
Approved Semiconductor
Ambarella Ambarella Product Introductions and Supplier to Leading
In Market Automotive Revenue Over Time OEMs and Tier 1s
($MM)
FY11 FY17 FY18 FY19E
Initial
Rev.
Surround
Recorder Recorder E-Mirror View
Recorder (Aftermarket) (OEM)
E-Mirror After-
market
OEM
OEM Rev. Growth 135% 66%
Surround View
Opportunity to leverage existing automotive channel for CV solutions
Note: Ambarella fiscal year ends January 31st. Projections based on preliminary management forecast.
© 2018 Ambarella Inc. CONFIDENTIAL 13Path to Autonomous Systems
Ambarella
In Market Sampling Taped-Out In-Design
A9AQ + CV3
A12A CV1 CV2 CV22
B6 and follow-ons
Recorder
ADAS Autonomous
Human and Autonomous Vision systems will co-exist
E-Mirror
Surround View
Computer Vision is the Key Enabler for Autonomy
© 2018 Ambarella Inc. CONFIDENTIAL 14Embedded Vehicle Autonomy
(EVA)
© 2018 Ambarella Inc. CONFIDENTIAL 15No Camera Left Behind
Computer vision is the future and Ambarella has the best
technology for computer vision at the edge
© 2018 Ambarella Inc. CONFIDENTIAL 16Next Presenter
Fermi Wang, CEO
Fermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTO
Les Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Dr. Alberto Broggi, GM , Ambarella, Italy
Dr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Chris Day, VP Marketing and Business Development
Prior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
© 2018 Ambarella Inc. CONFIDENTIAL 17Computer Vision
Technology and Opportunity
© 2018 Ambarella Inc. CONFIDENTIAL 18Algorithm-Driven Architecture
Programmable Platform with Optimized
Coprocessor Acceleration
Video Image Computer
Compression Processing Vision
• 2x Compression • Best Low-Light, • Even Better Efficiency
Efficiency HDR, Advantage Compared
• >2x Power Efficiency Lens Dewarp, etc. to a General-Purpose
Compared to App • Unified Viewing and Platform
Processors Sensing
© 2018 Ambarella Inc. CONFIDENTIAL 19VisLab: 20+ Years of Autonomous Car
Experience «EVA»
Embedded
VW Tiguan Vehicle
2017 4K Autonomy
sensors
BRAiVE 2008-now
Fully autonomous CV1
Porter 2009-now
4 fully autonomous
electric vehicles
VW Tiguan w/ 4K cameras
PROUD DEEVA CV integration
13km in 100% AV
Parma,
TerraMax 2004-2007 100% AV
Fully autonomous +
VIAC 15km cross-
continent drive 100%
AV following
DARPA Urban driving
100% AV, driverless
DARPA Grand 132 miles DEEVA 2014 Fully autonomous
off-road 100% AV, With 13 stereo camera systems
driverless
1993-1994
Fully manual
Mille Miglia 2000+km
Prometheus ADAS on Italian highways
demo on closed track 94% autonomous
steering
VisLab’s AV drove in
downtown Parma
2018
1994
2005
1993
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
© 2018 Ambarella Inc. CONFIDENTIAL 20Ambarella Full Autonomous Stack
Stereo Camera Perception Monocular Camera Perception
Object
Traffic Traffic Classification
Pedestrians Vehicles Motorcycles
Obstacle Detection Terrain Modeling Signs Lights
Curb and Barrier Visual Free Space Lane Marking
Detection Odometry Detection Detection
Ultrasonic
Multiple
LiDAR Cameras
Depth Sensors
Radar
Sensor
Fusion Obstacle
Fusion
Self Localization
and Mapping
High-Level
Control Path Planning
© 2018 Ambarella Inc. CONFIDENTIAL 21Road to Autonomy
Previous: DEEVA (18 PCs)
Now: EVA with
CV1 Perception
(replace 17 of 18 PCs)
© 2018 Ambarella Inc. CONFIDENTIAL 22Status Quo ≠ Long-Term Solution
CPU, GPU, DSP brute-force performance with large number of cores
• Too expensive in die size and power for edge applications
– Large internal communication overhead
– Large external DRAM bandwidth
© 2018 Ambarella Inc. CONFIDENTIAL 23CVflow Processor
• Executes data flow 1st Layer
graphs with
Input ConVKernel
optimized operators
for superior
efficiency Convolution
2nd Layer
• Same programming
Pooling
model as deep ConVKernel
learning
frameworks like Convolution
Tensorflow and
Caffe
Pooling Input
• Flexibility and high
performance
MatrixMultiply
without many cores
Result
© 2018 Ambarella Inc. CONFIDENTIAL 24CVFlow Deep Learning Porting
Customer Network
from training
framework
Tensorflow TOOL
MAGIC
HW Network Fast,
Optimized Efficient
Coefficients CV
SW ucode
© 2018 Ambarella Inc. CONFIDENTIAL 25CV2 Hardware Accelerators
High-Level
Software
A53
Video Image Vision
RISC RISC
Pipeline Pipeline Processing Processor Processor
Stereo +
Feature
Feature
Matching
Processor Processing
VMEM FEMEM MEM
DRAM
Controller
DRAM
© 2018 Ambarella Inc. CONFIDENTIAL 26CV1 Performance
• 4K (8 Megapixel) Computer Vision Automotive Engine
– Stereo: Generic Obstacle Detection up to and beyond 150m
– Mono: CNN-based classification and tracking up to and beyond 180m
– Alternatively 4x 2MP stereo pairs (8 cameras) for short range perception
• Optimized HW architecture
– Best power/performance envelope
– Allow most sophisticated algorithms to run on embedded platform
© 2018 Ambarella Inc. CONFIDENTIAL 27Depth Sensing for Auto Computer Vision
LiDAR Radar Stereo
Low
Power − − ✓
Road Terrain
Modeling − − ✓
Small Object
Detection − − ✓
Short Range
(Distance) − ✓ ✓
Long Range
(Distance) ✓ ✓ ✓
Low Cost − ✓ ✓
Mono Redundancy − − ✓
© 2018 Ambarella Inc. CONFIDENTIAL 28CV1 Hardware Platforms
SuperCam Long-Range Stereo SuperCam Short-Range Stereo
• 2x 8MP sensors • 2x 2MP per module
• 2x CV1 + H2 • B6 serializer
• Data collection • Data collection
• Ethernet output • 2x CV1 for 4 stereo pairs (8 cameras)
• Evaluate long-range CNN and stereo • Evaluate short-range CNN and stereo
© 2018 Ambarella Inc. CONFIDENTIAL 29CV1 Hardware Platforms (Continued)
MotorVu ADAS Autonomous Superdrone
• Front-facing, compact • 2x 2MP sensors + 6x 1MP sensors
• Mono, 8MP or 2MP • 1x CV1 for 4 stereo pairs
sensor
• Full autonomous stack running on CV1
• Data collection
• Data collection
• Evaluate Ambarella
CNN • Demoed at CES
© 2018 Ambarella Inc. CONFIDENTIAL 30CV Positive Early Feedback
✓ CV1 is a “unique combination of power and resolution” while “combining
viewing and sensing applications”
✓ Architectural approach to CVflow processor has received very positive
feedback
✓ Selected customers highly focused on LiDAR alternatives (e.g., Stereo)
✓ Potential customers evaluating performance via delivered CV1
development systems and SDK. Initial customer board designs under
way
✓ 40+ Tier I and OEM customers experienced the CES 2018 demo and
were highly impressed - virtually all requested SuperCam systems
© 2018 Ambarella Inc. CONFIDENTIAL 31CV Roadmap
7 nm
14 nm 10 nm
CV3
CV1 CV2
• Scalable ADAS
Performance
• Mono + Stereo CV Platform for L2 to
CV Coprocessor • 20X CNN full stack
• H.264/265 autonomous
• IQ improvements • ASIL B (D) Support
• System level ASIL
• Q218 Samples
10 nm
CV22
• Mono CV
• 4X CNN
• H.264/265
• IQ improvements
• System level ASIL
• Q218 Samples
CY2017 CY2018 CY2019
© 2018 Ambarella Inc. CONFIDENTIAL 32Superior Performance / Value
Ambarella
CV1 CV2
Architecture Ambarella Optimized HW
Deep Learning 4K 15FPS 20x faster
Performance
Stereo HW HW – 4K Stereo Pair @ 30fps
Power 3-4W Typical
3-4W
Consumption Typical
Image Pipeline High-Quality Human and CV
Open:
CV IP Customer IP and/or Amba IP
High-
H.264/5 Codec No quality,
Low-latency
©©2018
2018Ambarella
AmbarellaInc.
Inc.CONFIDENTIAL
CONFIDENTIAL 33Next Presenter
Fermi Wang, CEO
Fermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTO
Les Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Dr. Alberto Broggi, GM , Ambarella, Italy
Dr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Chris Day, VP Marketing and Business Development
Prior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
© 2018 Ambarella Inc. CONFIDENTIAL 34Demo Presentation © 2018 Ambarella Inc. CONFIDENTIAL 35
The EVA vehicle © 2018 Ambarella Inc. CONFIDENTIAL 36
Long-Range SuperCam3
High-level description
and objects
pixels
30 cm
75 deg
© 2018 Ambarella Inc. CONFIDENTIAL 37Long-Range SuperCam3
© 2018 Ambarella Inc. CONFIDENTIAL 38The Long-Range System
Monitor
PC
© 2018 Ambarella Inc. CONFIDENTIAL 39The Short-Range System
Monitor
PC
© 2018 Ambarella Inc. CONFIDENTIAL 40The Short-Range System
Monitor
Vision: Long-Range Modules
PC Vision: Short-Range Modules
Other sensors: Radar, GPS, Vehicle System,…
Currently, sensor fusion and planning run on the PC
© 2018 Ambarella Inc. CONFIDENTIAL 41Short-Range Coverage
© 2018 Ambarella Inc. CONFIDENTIAL 42Long-Range Coverage
© 2018 Ambarella Inc. CONFIDENTIAL 43Long-Range Coverage
© 2018 Ambarella Inc. CONFIDENTIAL 44EVA Stereo Vision Sensing
4 Short Range stereo cameras 6 Long Range stereo cameras
© 2018 Ambarella Inc. CONFIDENTIAL 45EVA © 2018 Ambarella Inc. CONFIDENTIAL 46
World Perception
© 2018 Ambarella Inc. CONFIDENTIAL 47The Demo Route
» Urban Environment in Regular Traffic
Worn-out
lane markings and
narrow lanes
Series of
90-deg curves
Traffic light with
turn on red
Junction with
limited visibility
Expressway
Merging with
fast traffic Series of traffic lights
© 2018 Ambarella Inc. CONFIDENTIAL 48Ambarella Technology
– Perception running on Ambarella chips
only (CV1)
• Vision is the main sensor
• Stereo 3D perception beyond 150m
• Mono perception beyond 180m
– 3D visualization, Sensor Fusion, and
Path Planning running on PC
© 2018 Ambarella Inc. CONFIDENTIAL 49Next Presenter
Fermi Wang, CEO
Fermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTO
Les Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Dr. Alberto Broggi, GM , Ambarella, Italy
Dr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Chris Day, VP Marketing and Business Development
Prior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
© 2018 Ambarella Inc. CONFIDENTIAL 50Computer Vision Evolution
© 2018 Ambarella Inc. CONFIDENTIAL 51VisLab’s Acquisition
» In June 2015, Ambarella acquired VisLab
– Spinoff of Parma University, Italy
– Active for 20+ys in Autonomous Driving (AD)
– VisLab set worldwide milestones in AD with unique challenges
© 2018 Ambarella Inc. CONFIDENTIAL 52VisLab’s Early Tests (1998)
» ARGO, first long test
© 2018 Ambarella Inc. CONFIDENTIAL 53VisLab’s Early Tests (1998)
» ARGO, First Stereo Version
© 2018 Ambarella Inc. CONFIDENTIAL 54VisLab Tests (2004-07)
» DARPA Challenges
© 2018 Ambarella Inc. CONFIDENTIAL 55VisLab Tests (2004-07)
» DARPA Challenges, trinocular system
© 2018 Ambarella Inc. CONFIDENTIAL 56VisLab Tests (2010)
» VIAC, VisLab Intercontinental Autonomous Challenge
© 2018 Ambarella Inc. CONFIDENTIAL 57VisLab Tests (2010)
» VIAC, VisLab Intercontinental Autonomous Challenge
– Stereo Terrain Modeling and Obstacle Detection
Urban Traffic Off Road
© 2018 Ambarella Inc. CONFIDENTIAL 58VisLab Tests (2013)
» PROUD, Public Road Urban Driving Test
– First test in mixed conditions and truly ‘driverless’
Downtown Parma, Italy – July 12, 2013
© 2018 Ambarella Inc. CONFIDENTIAL 59Deeva (2014)
13x Stereo Systems
4x 2D Lasers
© 2018 Ambarella Inc. CONFIDENTIAL 60EVA (2018) © 2018 Ambarella Inc. CONFIDENTIAL 61
Next Presenter
Fermi Wang, CEO
Fermi Wang is a seasoned leader, a serial entrepreneur, and a video compression technology expert. He holds several digital video-
related patents, including one of MPEGLA's core MPEG-2 and MPEG-4/AVC patents.
Prior to Ambarella, Wang was CEO and co-founder of Afara Websystems, which pioneered server throughput computing. Afara was
acquired by Sun Microsystems in July 2002. Afara's multi-core, multi-thread CPU is the critical technology in Sun’s UltraSPARC
roadmap. Before founding Afara, Wang served in senior engineering and business management roles at C-Cube Microsystems.
Wang's team was responsible for developing the world’s first MPEG CODEC chip.
Les Kohn, CTO
Les Kohn is well regarded in Silicon Valley as one of the leading chip architects in the industry. Prior to Ambarella, Kohn was CTO
and co-founder at Afara. After Afara was acquired by Sun, Kohn became a fellow at Sun and continued to develop Afara’s
throughput computing technology that would become the primary focus of Sun's UltraSPARC roadmap.
Kohn was also chief architect at C-Cube, where he led the development of three generations of digital video CODECs, including the
first single-chip MPEG-2 and HD/multi-stream CODECs. Prior to C-Cube, Kohn was a distinguished engineer at Sun where he was
the chief architect of UltraSPARC I and II, Sun's first 64-bit microprocessors. Before Sun, Kohn was chief architect of the Intel i860
and co-architected the National 32000 microprocessor family.
Dr. Alberto Broggi, GM , Ambarella, Italy
Dr. Alberto Broggi is the founder of VisLab , General Manager of Ambarella Italy, and a professor of computer engineering at the
University of Parma in Italy. Widely considered as a leading pioneer in the use of machine vision for automotive applications, Dr.
Broggi has been actively engaged in autonomous driving research and development for over twenty-five years. He was most
recently honored with the IEEE Medal for Environmental and Safety Technologies “for leadership in vehicular environmental
perception, and for setting worldwide milestones in safe and reliable intelligent vehicles” on May 25, 2017.
Chris Day, VP Marketing and Business Development
Prior to joining Ambarella, Chris Day was President and CEO of Mobilygen, which was acquired by Maxim Integrated Products.
Before Mobilygen, Day was general manager of media processing at NXP (formerly Philips Semiconductor), where he led TriMedia
DSP efforts into video-over-IP, automotive, security, and display markets. Day has also held senior sales and marketing positions at
C-Cube, AuraVision, Motorola, and Hitachi.
© 2018 Ambarella Inc. CONFIDENTIAL 62Markets © 2018 Ambarella Inc. CONFIDENTIAL 63
SAM – Current Markets
$K
1800
1600
VR
1400 Flying Cam
Wearable
Car-DV
1200
Sports
IP-cam Cons
1000
IP-cam Pro
800
600
Security
400
200
0
FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2023
© 2018 Ambarella Inc. CONFIDENTIAL 64SAM Including Automotive
$K
6000
Automotive
5000
Surround View
Autonomous
4000
Car Record
eMirror
ADAS
3000 VR
Flying Cam
Wearable
Car-DV
2000
Sports
IP-cam Cons
IP-cam Pro
1000
Security
0
FY2017 FY2018 FY2019 FY2020 FY2021 FY2022 FY2023
Source: Company estimates.
© 2018 Ambarella Inc. CONFIDENTIAL 65Automotive Markets
© 2018 Ambarella Inc. CONFIDENTIAL 66© 2018 Ambarella Inc. CONFIDENTIAL 67
Automotive Camera Applications –
Multiple Entry Points for AMBA
• Dash Cameras (retail after market) – estimate 20M unit SAM
• OEM Car Recorders – estimate 6-7M unit SAM, growing rapidly,
high AMBA market share, multiple China and Japan OEMs
• AVM/Surround view – 5-7M unit SAM, growing market
• Electronic Mirrors (new market) – rearview and rearview + side
cameras
• ADAS Forward Cameras
• Semi-Autonomous
• Autonomous
© 2018 Ambarella Inc. CONFIDENTIAL 68Automotive Video Recorders Overview
Aftermarket OEM and Dealer
Video Recorders Fit Recorders
Ambarella powers ‘dash cameras’ Ambarella powers many OEM and
that record millions of hours of dealer-fit drive recorders, combining
video every day, worldwide. best video quality with automotive
reliability.
© 2018 Ambarella Inc. CONFIDENTIAL 69Car Recorder Example: Geely
• Ambarella-based car recorder, integrated with in-car infotainment system
© 2018 Ambarella Inc. CONFIDENTIAL 70Electronic Mirror, AVM
• Electronic mirrors provide a clear unencumbered view and visibility in
low light
• Gentex Corp partnership announced
• Ambarella advantages: low light imaging, HDR, low latency, LFM,
integrated recording capability
• AVM provides 360-degree parking assist, security
• Ambarella SoC solution provides four HD channels, advanced stitching
and recording
• CV required for next generation i.e. blind spot monitoring for three-
channel electronic mirrors (potential to replace Radar)
© 2018 Ambarella Inc. CONFIDENTIAL 71Electronic Mirrors
Gentex three-channel electronic mirror based on Ambarella SoC
© 2018 Ambarella Inc. CONFIDENTIAL 72Electronic Mirror – AMBA Superior
Image Quality
2017 Nissan Note –
built-in Rear-View Electronic
Mirror (competing solution)
Ambarella-based Rear-View
Electronic Mirror
Ambarella-based Side-View
Electronic Mirror
© 2018 Ambarella Inc. CONFIDENTIAL 73Surround View / AVM
Ambarella has complete solution including SoC and SERDES
© 2018 Ambarella Inc. CONFIDENTIAL 74ADAS, Autonomy
• ADAS – Forward-Facing Cameras
• 2018: 25M* units, growing rapidly
• Future - Euro NCAP requirements, example -
emergency braking (standard by 2022 in US)
• AMBA targeting with CV22 (mono)
AMBA “MotorVu ADAS”
• Level 2-3 – Partial Autonomy
• Current examples: GM SuperCruise, Audi, Tesla
• AMBA targeting with CV2 (stereo)
• Level 4-5 Autonomous
AMBA “SuperCam”
• AMBA targeting with CV3 (stereo)
* Source: TSR
© 2018 Ambarella Inc. CONFIDENTIAL 75Security Markets
© 2018 Ambarella Inc. CONFIDENTIAL 76Pro & Consumer IP Camera Market
© 2018 Ambarella Inc. CONFIDENTIAL 77Pro IP Camera Market Overview
Market Trends SAM Over Time
(MM Units) +15% CAGR
• Market continuing to grow rapidly as 91
cameras transition from Analog and HDcctv
to full IP-Cameras
• China dominating 2MP category worldwide +13% CAGR
55
• Market moving to higher resolutions
39
• EU/US focusing on higher MP, fisheye,
27
multi-imager, etc.
+27% CAGR
15
• HEVC starting to take off in EU/US,
following China 3
• CV is key to all new design decisions FY17 FY23E
Mainstream
High End >$599 ASP Low EndConsumer IP Camera Market Overview
Market Trends SAM Over Time (1)
(MM Units)
Battery-powered Cameras strong growth +19% CAGR
66
• Ease of installation
• Multiple cameras per household
Door bell and “spotlight” cameras
Smart Cameras demand computer vision at the edge
• Person detection, face detection, package detection
24 +14% CAGR
New AI cameras emerging 17
• ”Alexa”, “Assistant” inspiring new use-cases 8
Cloud storage costs driving HEVC adoption
FY17 FY23E
Retail Service Providers AI Cameras Sensing Cameras
• Smart cameras • Home security • Alexa/Assistant • Intelligent sensing
• Doorbell cameras channels integration cameras replacing
PIR sensors in
• Battery-powered • Mix of low-cost • Face recognition
homes and offices
cameras and high-end
• Smart baby monitors
• Where innovation
happens
Source: Company estimates.
(1) AI and Sensing Cameras SAM data not shown. © 2018 Ambarella Inc. CONFIDENTIAL 79Recent Consumer Product
Introductions
New Form Factors: Battery-powered, Doorbell, Floodlight
© 2018 Ambarella Inc. CONFIDENTIAL 80CV for Security
• Computer vision at the edge – enables faster response,
lower cloud costs, reduced network bandwidth, higher
accuracy
• Professional IP cameras examples:
• Smart motion detection
• Person detection, recognition, tracking
• Trip wire
• License plate recognition
• Retail analytics cameras examples:
• People counting, hot spots
• Consumer cameras examples:
• Person, pet, car detection and recognition
• Package drop and removal detection
© 2018 Ambarella Inc. CONFIDENTIAL 81Security Camera Opportunity
Total Units (MM)(1) SAM ($MM)(1)
Consumer Professional Consumer Professional
244 $1,119
161 $734
100 $490
69 $351
83 385
31 139
FY17 FY23 FY17 FY23
(1) Company estimates.
© 2018 Ambarella Inc. CONFIDENTIAL 82Consumer Markets
© 2018 Ambarella Inc. CONFIDENTIAL 83Sports, 360-Degree and VR
• Total camera market est. 10M units
• 4K becoming baseline for even low-cost models
• Ambarella combines dual 4K processing, low
power, high-quality photography, and complete
camera SDKs
• Action cameras transitioning to 360-degree, 4K
video
• VR cameras creating immersive content for next-
generation headsets
• Computer vision will enable smart editing
features
© 2018 Ambarella Inc. CONFIDENTIAL 84Wearables
• Police Cameras
– Ambarella powers the majority of the world’s
police cameras
– China dominates the volume
– Low power, electronic image stabilization,
and efficient HEVC are key differentiators
– Computer Vision required for next generation
of designs (i.e. face recognition)
• Professional & Consumer Cameras/Glasses
– Wearable camera market remains nascent
– Snap Spectacles first high-volume glasses to
ship
© 2018 Ambarella Inc. CONFIDENTIAL 85Drones, Robotics
• Continuing treadmill of high resolution, high frame rates,
high-quality photography and advanced stabilization
requirements
• DJI dominant player with approx. 80% market share
– DJI introducing own silicon solutions
• New entrants Skydio, Vantage/Snap using Ambarella for
cameras
• New opportunities in both consumer and commercial
drones based on computer vision SoCs
– Ambarella “Superdrone” demoed at CES 2018
• New opportunities in robotics driven by CV, example
robotic vacuum cleaners
© 2018 Ambarella Inc. CONFIDENTIAL 86Why Ambarella Continues to Win
• Ambarella has been competing versus larger competitors with
significantly more resources (e.g., Qualcomm, HiSilicon) for many
years and has continued to succeed based on:
– Superior Encoding Efficiency
HD
– Superior Imaging Video
Quality
Image
Processing
– Multiple Stream Processing
– Lower-Power Performance Video Power
Compression Consumption
– Lower Total BOM Cost
– Complete Software SDKs
Total Computer
– Complete Reference Designs Cost Vision
– CVflow Architecture – Best CV Power/Performance
© 2018 Ambarella Inc. CONFIDENTIAL 87Thank You! © 2018 Ambarella Inc. CONFIDENTIAL 88
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