AMBER BALCAEN AN ATHLETE TO PUT YOUR COMPANY OVER YOUR COMPETITION - #1 - Amber Balcaen Racing
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AMBER
BALCAEN
AN ATHLETE
TO PUT
YOUR
COMPANY
#1
OVER YOUR
COMPETITION
AMBER
Amber Balcaen is a 3rd generation race
car driver from Winnipeg, Manitoba,
Canada. In 2016, Amber made Canadian
history when she became the 1st
Canadian female to win a NASCAR
Sanctioned race in the USA. At 27 years of
age, Amber has successfully utilized her
racing platform to be one of motorsport’s
largest female influencers – Inspiring and
motivating people around the world to
pursue their dreams, break stereotypes
and have a positive impact on society. In
addition to driving racecars, Amber is an
active motivational speaker, delivering
Keynotes across North America. She is
also the President of her own company,
Amber Balcaen Racing Inc. (ABR).
Amber is known as the “underdog of
NASCAR”, as she grew up racing on the
dirt tracks of Manitoba, overcoming much
adversity to make her way into the
NASCAR ranks.
ABR BRAND genuine, authentic, humble educated & well spoken competitive in her sport professional & established driven; strong work ethic inspirational & motivational women empowerment relatable, fan friendly strong female influencer positive role model
SOCIAL DEMOGRAPHICS
Instagram: 44,800 followers
Twitter: 10,600 followers
Facebook: 21,000 followers
Youtube: 1,700 subscribers
Demographics:
Gender: 70% Male, 30% Female
Age: 25-34
Top Countries: Canada & USA
Income: Middle-class
All accounts Verified with blue check
Website: amberbalcaenracing.com
AMBER IS A LEAD CAST MEMBER IN A BRAND NEW TV SHOW ON CMT TITLED
“RACING WIVES”. AMBER IS THE ONLY FEMALE CAST MEMBER THAT IS NOT A WIFE,
BUT A RACE CAR DRIVER. SHE IS SHOWN AS RACING’S NEXT BIGGEST STAR,
FIGHTING HER WAY THOUGH THE NASCAR RANKS. OTHER CAST MEMBERS INCLUDE;
KURT BUSCH’S WIFE, ASHLEY BUSH, AND AUSTIN DILLON’S WIFE, WHITNEY DILLION.
WHY MOTORSPORTS
WHY AMBER
AMBER IS NOT ONLY ONE OF THE FEW
FEMALE DRIVERS, BUT ALSO ONE OF THE
ONLY CANADIANS IN NASCAR. UNLIKE ANY
OTHER DRIVER, AMBER IS A STAR ON AND
OFF THE TRACK, BEING IN A LEAD CAST
MEMBER ON A NATIONAL TV SHOW AND
BEING A SOCIAL INFLUENCER WITH A HUGE
FOLLOWING. AMBER IS A PROFESSIONAL
KEYNOTE SPEAKER, AND ALSO OWNS HER
OWN BUSINESS. AMBER HAS AN ACUTE
UNDERSTANDING OF MARKETING GIVEN HER
BUSINESS DEGREE AND EXPERIENCE IN
MOTORSPORTS, GETTING ALL OF HER OWN
SPONSORS SINCE SHE WAS 10 YEARS OLD.
THERE IS NO ONE MORE DIVERSE THAN
AMBER . COMING FROM HUMBLE
BEGINNINGS, AMBER UNDERSTANDS THE
IMPORTANCE OF A SPONSOR MORE AND
WILL WORK HER BUTT OFF TO MEET THE
SPONSORS NEEDS. AMBER CAN BE IN HEELS
ONE MINUTE, AND IN VICTORY LANE THE
NEXT. SHE IS TALENTED, PROFESSIONAL AND
MARKETABLE. FANS LOVE A GOOD
UNDERDOG STORY, YOU CAN BE APART OF
AMBERS.
AMBERS FIRST RACE WILL BE AT THE FAMED DAYTONA INTERNATIONAL
SPEEDWAY, THE BIGGEST RACE OF THE YEAR! YOU AND YOUR CLIENTS/
STAFF WILL BE IN VIP ATTENDANCE WITH AMBER AND HER CREW
RACE SCHEDULE
2/9 - Daytona International Speedway, Daytona Beach, Florida
3/9 - Five Flags Speedway, Pensacola, Florida
4/14 - Salem Speedway, Salem, Indiana
4/26 - Talladega Superspeedway, Talladega, Alabama
5/4 - Fairgrounds Speedway, Nashville, Tennessee
5/19 - Toledo Speedway, Toledo, Ohio
5/23 - Charlotte Motor Speedway, Concord, North Carolina
5/31 - Pocono Raceway, Long Pond, Pennsylvania
6/7 - Michigan International Speedway, Brooklyn, Michigan
6/14 - Madison International Speedway, Madison, Wisconsin
6/22 - Gateway Motorsports Park, Madison, Illinois
6/27 - Chicagoland Speedway, Joliet, Illinois
7/13 - Elko Speedway, Elko, Minnesota
7/19 - Iowa Speedway, Newton, Iowa
7/26 - Pocono Raceway, Long Pond, Pennsylvania
8/18 - Illinois State Fairgrounds, Springfield, Illinois
8/31 - DuQuoin State Fairgrounds, DuQuoin, Illinois
9/14 - Salem Speedway, Salem, Indiana
10/5 - Lucas Oil Raceway, Brownsburg, Indiana
10/18 - Kansas Speedway, Kansas City, Kansas
BROADCASTS ARCA RACING SERIES
DELIVERABLES
BRANDING
• Company logo & colours on
• Race car
• Driver fire suits
• Helmet
• Apparel
• Team Uniforms
• Team Equipment,
• Pit Road Banners, tents
• Team Trailer Transporter
• Corporate Signage at the race shop
• Corporate mentions in all pre-race, post-race PR,
Digital & Social Media, TV broadcasts, in-market
appearances, fan autograph sessions, etc
• Branded licensed merchandise, employee
promos, customer gifts
• Driver appearances & commercial production
days
• Digital and Social Media campaigns to coincide
with corporate marketing objectives and metrics
• Generating brand awareness through word of
mouth marketingDELIVERABLES
ACTIVATION
• Hospitality events at race track for clipens/
customers
• Meet & greet with Amber before race
• Dinner with Amber night before race
• VIP experience that can only be provided
though sponsoring Amber
• Show Car & driver at company locations for
events, promotions, & trade shows
• Increase company productivity through
internal sales promotions, employee
retainment and recruitment
• Increase sales through external promotions
(give aways or trade incentives to attract
new customers
• Promotional marketing to raise awareness
of brand and products
• Product displays, product samples, product
promotions, coupons and brochures
• Fans for life = Customers for life.
• Driver loyalty = Brand loyaltyDELIVERABLES
BRAND AMBASSADOR
• A Strong Female Spokesperson this is also a:
• Athlete
• TV personality
• Social Media Influencer
• Professional motivational speaker
• President of her own Company
• Gives back to the community
• Available for:
• Commercials
• Advertisements
• Marketing Content
• Social Media campaigns
• Driver Appearances
• Use of image & likeness - The face of your
brand
• Community building by attending seminars,
community events, charity events, fundraisers
& other events
• A Rising star and true underdog story to be
apart of
• Representing the brand positively in a
multitude settings to increase brand
awareness & salesCONTACT TODAY
To learn more about how partnering
with ABR will benefit your company
please contact Amber today!
Amber Balcaen
President of ABR Inc.
amberbalcaenracing@gmail.comYou can also read
