ADVERTISING PARTNER - Team up with Scotland Welcome & reach more customers via our multiple marketing channels
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ADVERTISING PARTNER Team up with Scotland Welcome & reach more customers via our multiple marketing channels scotlandwelcome.com | partner-uk@iweclomegroup.com | 0131 560 6007
Edinburgh is the UK's second most-visited tourist Scotland Welcome offers a unique & extensive
destination outside of London distribution network ensuring maximum impressions
for your product, venue or attraction
The Scottish capital is bursting with history & culture. Millions of visitors arrive each year
to explore its cobbled streets & marvel at the beautiful scenery.
The city also plays host to global events including the Edinburgh International Festival &
500k maps your business
the world's largest annual arts festival, Edinburgh Fringe & of course the spectacular
distributed profiled on our
Hogmanay new year celebrations.
annually creating website & mobile
1m + impressions app*
map online
city map direct ticket sales
promoted in 35+ & traffic via
prominent dynamic qr code
Edinburgh hotels marketing
hotel qr code
Edinburgh is a city full of wonder, attracting curious travellers seeking new & interesting social media map distribution &
experiences. A prime opportunity for businesses to advertise in Scotland. marketing face to face
benefiting from our interaction at our
growing online tourist information
presence outlet
social kiosk
Over 4 million 2nd Largest Tourism worth > 50% of the market Highest room 91% of visitors choose to wander the city while 75% will treat themselves to some shopping.
visitors with tourist billions looking for on occupancy 69% of tourists will be looking for attractions to experience.**
continued growth market in the UK to Edinburgh the day inspiration in the UK
Our city map is ideally positioned to be the perfect guide & companion.
1 MARKET SIZE: DISTRIBUTION & MARKETING
Media Kit | January 2022
*in development for 2022 launch **Source: L J Research, Edinburgh Visitor Survey
Join Scotland Welcome today, let's bounce back
together & attract more visitors in 2022
Our free Edinburgh City Map helps visitors & locals discover
everything the capital has to offer
The pocket-size, grab and go style maps are available at multiple
outlets across the city
Actively used by front desk & concierge teams at more than 35 hotels
in the city
We highlight the best attractions, restaurants, landmarks & shopping
destinations
40,000+ city maps distributed every month via our Edinburgh city
centre outlets
Our sleek 'house style' advertorials present your product, venue or attraction to
your target market. We offer easy booking with instant confirmation via API
connections on scotlandwelcome.com & through our bespoke in house QR-Code
system.
2 CITY MAP
Media Kit | January 2022
Our close working relationship with our hotel Bespoke branding for hotel partners creates a strong
partners benefits you identify & makes our map the preferred choice
Front desk & concierge team members actively distribute our city map to their guests.
This provides a unique opportunity to engage with potential customers.
This face-to-face interaction & hand-to-hand distribution is a rare & invaluable service
facilitated by Scotland Welcome.
Our passionate hotel teams act as a local guide, ready to recommend & suggest your
business to ensure their guests have the best experience.
Each city map distributed gets multiple impressions from groups of guests.
The Scotland Welcome ever growing hotel partner family currently includes:
Aparthotel Adagio Fraser Suites Jury's Inn Motel One Royal
Apex City of Edinburgh Hampton by Hilton Kimpton Charlotte Sq Novotel
Apex Grassmarket Hilton Carlton Leonardo Royal Haymarket St Christopher's Inn
Apex Waterloo Hub by Premier Inn Haymarket Malmaison City Ten Hill Place
Ballantrae Albany Hub by Premier Inn Rose Street Malmaison Leith The Witchery
BrewDog Doghouse Hotel Hub by Premier Inn Royal Mile Market Street Hotel Village Hotel
Courtyard by Marriott Ibis Centre Royal Mile Mercure City Yotel
Double Tree by Hilton Ibis Centre South Bridge Mercure Haymarket
EasyHotel Intercontinental The George Motel One Princes
3 CITY MAP: HOTEL
Media Kit | January 2022
City centre outlets provide direct distribution Website & mobile application as a digital guide
Advertising partners are promoted on
Our hotel partners have access to
our website & through our social media
our bespoke ticket reseller platform.
channels.
Enabling them to promote & sell
This provides a valuable resource to
tours & attractions face-to-face at
visitors researching & learning about
the front desk.
Edinburgh before they arrive.
Our City Map is also distributed
scotlandwelcome.com is accessible via
through our dedicated tourist
QR-Codes across the city for on the day
information outlet on the Royal Mile.
booking & inspiration.
This location presents a unique
Our mobile site & Welcome App* provide
opportunity to get in front of tourists
a local guide "in the palm of your hand".
on Edinburgh’s most famous street.
Our hands-on & pro-active
approach as an information Guests can plan their Edinburgh
distributor in this high footfall area adventures swift, secure & simple.
ensures that engagement with your
brand is achieved with that Ticket booking with live availability
personal touch. ensures they secure a place on any
activity in advance.
4 OUTLETS: ONLINE & OFFLINE CHANNELS
Media Kit | January 2022
*in development for 2022 launch
YOUR ADVERT
HERE?
YOUR ADVERT
HERE?
BACK COVER
Back of closed map Full panel FRONT
5 MAP INCLUSIONS: FRONT | MAP SIDE
Media Kit | January 2022
YOUR ADVERT HERE?
Restaurant Listing
YOUR ADVERT HERE?
YOUR ADVERT
HERE?
Half panel BACK
Full panel BACK
6 MAP INCLUSIONS: BACK | REVERSE SIDE
Media Kit | January 2022
Individual advertorial availability
BACK COVER FULL PANEL FULL PANEL HALF PANEL FAVOURITES
FRONT FRONT BACK BACK LISTING
Advertorial Type Size Annual Price
YOUR ADVERT HERE?
YOUR ADVERT YOUR ADVERT YOUR ADVERT YOUR ADVERT HERE? Restaurant Listing
BACK COVER(map page) 100 x 140mm £4,950 HERE? HERE? HERE?
FULL PANEL FRONT (map page) 100 x 105mm £2,950
Half panel BACK
FULL PANEL BACK 100 x 140mm £2,250
HALF PANEL BACK 100 x 65mm £1,150
Full panel FRONT
FAVOURITES RESTAURANT LISTNG 90 x 23.5mm £475
TOP SPOT
Back of closed map Full panel BACK
Screens in Tourist Information Kiosk Website Profile
20 second rolling advert on Profile page on our website with link
in-store TV screens Annual £70
(creative provided)
Week £100
Month £350 Street Team Distribution
Hand to hand distribution on the
Creative production using video or street in high footfall areas
stills provided by client (team of 3)
£500 £70/hr (min. 3hrs)
Tailor-made offer
For a tailor-made offer, and/or further unique advertising opportunities Stand out from the crowd with a locator 'pin' in
please contact partner-uk@iwelcomegroup.com
the map, helping customers find you every time.
Any Questions?
Provide maps for your customers. Ask us about
partner-uk@iweclomegroup.com | 0131 560 6007
distribution & branded map possibilities.
7 MAP INCLUSIONS: PRICES
Media Kit | January 2022
All prices are excluding VAT
with Scotland Welcome
scotlandwelcome.com | partner-uk@iweclomegroup.com | 0131 560 6007
8 CONTACT
Media Kit | January 2022
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