Advertising 2023 Opportunities Rates Deadlines - Oregon Shakespeare Festival
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2023
Advertising
• Opportunities
• Rates
• Deadlines
• Print
• Digital
• Package Partners
• and more!
Contact: Sadie Lidji
OSF Advertising Manager
sadiel@osfashland.org
2023 at a glance season
april may june july aug sept oct nov dec
Romeo and Juliet april 18 october 15
Angus Bowmer Theatre
Rent april 19 october 14
Angus Bowmer Theatre
The Three Musketeers may 31 october 14
Allen Elizabethan Theatre
Twelfth Night june 1 october 14
Allen Elizabethan Theatre
Where We Belong aug. 24 oct. 15
Thomas Theatre
It’s Christmas, Carol! november –
Angus Bowmer Theatre late december
To Feel a Thing— sept
A Ritual for Emergence 23–24
Allen Elizabethan Theatre
Quills Fest nov
Online & live 17–18
Visual Sovereignty Project throughout the season
Various OSF locations
WEB VISUAL ELEMENTS
Theatre on Film throughout the season
O! Digital Stage Just for reference what is what
in attached files.
Advertising question?
Contact Sadie Lidji at sadiel@osfashland.org.
To become an OSF Corporate Partner,
contact Jade Chavis, jadec@osfashland.org
or visit osfashland.org/corporate.
For play descriptions and more, cllick on show titles or go to osfashland.org/2023.
2023 Advertising Specs and Deadlines
Join us for the Oregon Shakespeare Festival’s 2023 season and put your business front and center with a range
of options that fit every budget and need. From print publications to digital advertising, we’ve got you covered.
PRINT Playbill DIGITAL Email
All six plays in our 2023 repertory season will have their very own Showcase your business in our “Plan Your Visit” email
Playbill, giving you extra opportunities to reach our audience with campaign. These automated and curated communications go
black-and-white ads in our Visitors’ Guide section for lodging, out to ticket buyers a week after their first purchase and are the
dining, shopping, transportation, and more! Black-and-white perfect opportunity to showcase your business as our patrons
ads range in size from 1/8 to full page. In addition, we offer full- plan their Ashland getaway. Choose from a variety of categories
page, full-color ads. Premium positions are available, though (Lodging, Dining, Shopping, etc.) and seasons that best suit
very limited. your needs.
Specs: For ad dimensions, see chart below. Specs: 1920 x 1080 px image.
Deadline for contract & artwork: February 15 Deadlines:
Q1 (December – January): Contract & ad due November 11
Q2 (February – April): Contract & ad due January 13
PRINT 2023 Spring Season Brochure Q3 (May – July): Contract & ad due April 14
Our annual season brochure is direct mailed to over 50,000 Q4 (August – October): Contract & ad due July 14
homes throughout the West Coast in early spring and is distributed 2023 Holiday: Contract & ad due October 13
across Oregon, Southern Washington, and Northern California
visitor centers, airports, hotels, and more.
Package Partners (for Accommodations Partners only)
Specs: Choose your category (Lodging, Dining, Shopping, etc.) for Entice potential customers to book their stay with you by building
your classified ad at $900 for 8 lines of copy, plus $200 for each your own value-added “package” of lodging and OSF tickets.
additional line. Each line is 35–38 characters, including spaces. Market your “package” the way you want and truly make it your
Deadline for contract & ad: February 15 own. See page 4 for details.
DIGITAL Web Listing Bonus Opportunities
List your business under the widely viewed “Plan Your Visit” Participating advertisers will be the first to know of additional
section of our website, which gets nearly 200,000 visitors annually. opportunities throughout the 2023 season and receive added-
Showcase your business to visitors planning their OSF visits. value placements through OSF’s digital and print channels
Discounted web listings are available when you advertise through when available.
another channel with us.
Specs: 1920 x 1267 px image, plus a description of up to 75 words. Questions?
Contact Sadie Lidji, OSF Advertising Manager:
Deadline: We accept rolling submissions throughout the year.
sadiel@osfashland.org
Playbill Ad Dimensions
Full page 1/2 page 1/2 page 1/4 page 1/8 page
vertical horizontal
Ad Type/Sz Full page 1/2 page vertical 1/2 page horizontal 1/4 page 1/8 page
B&W 4.75"w x 8.25"h 2.25"w x 8.25"h 4.75"w x 4"h 2.25"w x 4"h 2.25"w x 1.875"h
Full Color 5.5"w x 9"h trim size* *add .125” on all four sides for full bleed; all live matter must be .25" from trim edge
15 South Pioneer Street · Ashland · OR · 97520 · osfashland.org
Sales Questions: Sadie Lidji • sadiel@osfashland.org
Billing Questions: Tom Regler • tomr@osfashland.org · 541.482.2111 ext. 4630 · FAX: 541.552-2706 2
OSF 2023 Lodging Package Partner Agreements
1. OSF’s goal is to partner with our community and lodging partners. The Package Partner program is designed to provide the best user
experience and allow lodging partners to collaborate with OSF to create a special lodging / ticket package. It is not intended for use
by individual guests not participating in the Package Partner program.
2. The program has an annual fee of $275 and runs through the 2023 season, from November 1, 2022, through December 31,
2023. Tickets must be purchased and used by October 15, 2023. For the 2023 season, there will be no day-of-week performance
restrictions. However, discounted tickets are ONLY available for use in Zone 1 seating.
3. OSF agrees to provide Package Partners (PP) with special 20% off Promo Codes for guests to use for ticket purchases during the
2023 season. *Excludes all opening performances in any theatre and all tickets for Allen Elizabethan Theatre Box Seats.
Ticket Pricing Zone 1 Performance Day and Time
Economy $55 Thur. matinees
$44 with 20% discount
Standard $65 Weds. evenings, Thurs. evenings, Fri. matinees, Sat. matinees
$52 with 20% discount
Premium $75 Fri. evenings, Sat. evenings, Sun. matinees
$60 with 20% discount
*Excludes opening performances and all Allen Elizabethan Box Seats.
Other performances may be added at the discretion of OSF. Package Partners will be notified if
additional performances are added to the program.
4. OSF package tickets will be purchased by a PP Guest using a unique Promo Code issued to the PP. The guest will go to the OSF
website, log in or create an account, and purchase tickets using the Promo Code. This will ensure the correct discount is applied to
the ticket order. OSF will not reserve block seats for lodging partners. It is the responsibility of the PP Guest to accurately determine
availability of OSF seats prior to purchasing lodging/ticket package from the PP. Neither OSF nor PP will be held liable for seating
availability.
5. At the end of the season, the total number of tickets purchased using the PP’s unique Promo Codes will be tallied. A $5 credit for the
first 300 tickets sold, up to $1,500, will be calculated and applied to the PP’s account with OSF. This credit can be used toward the
next season’s Package Partner Program fee or advertising. Cash for this credit will not be refunded. This credit is not transferable. If
any credit remains on the PP’s account at the end of the following season, it will be forfeited.
6. The Package Partner Program will be featured on the OSF website under the Plan Your Visit tab. A Lodging Packages category
section, under Visitor Info, Accommodations, will communicate the program to site visitors. A link to the PP’s website or “special
package” page on the site will be included.
7. OSF will publicize the program through its own e-marketing campaigns, as well as in press releases, cross-promotion across the web
platform, and possible social media campaigns.
8. PP will promote and market their own packages as they see fit. OSF requests that PP not give out the Promo code until after the
guest has confirmed their lodging. OSF reserves the right to review language describing the Festival and any plays to ensure
accuracy and proper OSF branding.
9. OSF reserves the right to mark guests using the PP promo code as package participants in its database for future marketing
campaigns.
10. OSF will provide some print collateral for guest gift packages as requested, which might include Season Brochure, Visitors’ Guide,
or other items.
11. PP Guests will be given complimentary “Ticket Insurance” according to the Ticket Insurance rules stated on the OSF website.
12. OSF Box Office staff will be available during Box Office hours to assist guests as needed. If there are any problems with tickets,
please direct guests to call the Box Office, 800-219-8161.
15 South Pioneer Street · Ashland · OR · 97520 · osfashland.org
Sales Questions: Sadie Lidji • sadiel@osfashland.org
Billing Questions: Tom Regler • tomr@osfashland.org · 541.482.2111 ext. 4630 · FAX: 541.552-2706
Page 4
OSF 2023 ADVERTISING CONTRACT
Business Name ________________________________ Address ______________________________________________
Contact Name _________________________________ City, State, Zip _________________________________________
Email ________________________________________ Phone ________________________________________________
PRINT ADVERTISING
2023 Spring Season Brochure (distributed in early spring)
Eight lines of copy @ $900 $ _____________ _____________________
Additional number of lines: ________ @ $200 / line $ _____________ _____________________
(Each line is approximately 35–38 characters, including spaces) $ ____________________
Playbills - your ad appears in 6 individual show Playbills, all season Spring Season Brochure Total
(See ad dimensions on page 2) Spring - Summer - Fall - Winter (ad runs 8 months)
PREMIUM PLACEMENT (full page, full color; choose one):
Front Inside Cover Page 1
$ 8,000 _____________________
Back Inside Cover Back Cover
RUN-OF-BOOK PLACEMENT:
Full page color (run-of-book placement) $ 6,500 _____________________
B/W VISITORS’ GUIDE SECTION:
Full page B/W $ 3,750 _____________________
1/2 page vertical B/W $ 2,000 _____________________
1/2 page horizontal B/W $ 2,000 _____________________
1/4 page B/W $ 1,225 _____________________
1/8 page B/W $ 825 $ ____________________
DIGITAL ADVERTISING Playbill Total
Website / Mobile
Web Listing ONLY $ 900 Web Listing Add-On* $ 300 _____________________
Additional Web categories _______ @ $75 / category $ _____________ _____________________
*Must purchase $500 minimum in additional advertising to qualify for add-on discount $ _____________________
EMAIL Website/Mobile Total
Plan Your Visit Weekly Email
Q1 (November–January) Q2 (February – April) 2023 Holidays
Q3 (May – July) Q4 (August – October) $250 per period $ _____________________
PACKAGE PARTNERS PROGRAM Email Total
(lodging partners only)
Package Partners Program (see Package Partners details on page 4) $ 275 $ _____________________
PAY WITH A CREDIT CARD TOTAL AMOUNT
Please check here if you'd like to pay with a credit card. If so, please call us (contact info $ _____________________
on next page) to provide your card details. This information cannot be faxed or emailed.
Less OSF credit:
Have a credit with OSF? Deduct it here. >> – $ ___________________
Less Corp. Partner Credit:
Corporate Partner, Bronze level or above? Deduct 10% here. >> – $ ___________________
(For info, contact Jade Chavis: jadec@osfashland.org) AMOUNT DUE
Signature ________________________________________________ $ _____________________
Title ____________________________________________________
Date ____________________________________________________
Updated 10/19/22 Advertising Contract, tront side
OSF 2023 Advertising Contract (cont’d)
This is an Agreement between the OREGON SHAKESPEARE FESTIVAL (OSF) and Advertiser whereby OSF agrees
to carry an advertisement in its 2023 print publication(s) and/or on the OSF Website an/or in other digital properties
under the following terms and conditions:
1. OSF must approve all ads before publication.
2. Advertiser must complete, sign, initial, and return one copy of this Agreement prior to contract deadline.
3. A deposit of 50% of the total amount is due by the ad copy deadline and payment in full is due 30 days after
publication unless otherwise specified below.
4. Until a credit relationship is established, new advertisers are required to pay 100% of ad cost by the ad
materials deadline.
5. Any amount unpaid post 30 days after publication shall bear interest at the rate of $10 for each month it is
outstanding.
6. The failure of OSF to demand strict performance of any of the terms of this Agreement shall not be construed as a
continuing waiver or relinquishment thereof, and OSF may, at any time, demand strict and complete performance by
the Advertiser of said terms.
7. These understandings comprise all the terms of the contract between the parties. No agreement or arrangements shall
be binding on either party unless agreed to in writing.
Web: OSF will send advertiser an ad proof. Advertiser must approve and return proof to OSF in a timely manner to
ensure inclusion online. OSF will not be responsible for errors on the Website if advertiser fails to return ad proof.
Playbill: The ad submitted will be printed as is. OSF will not make changes to artwork and will not send proofs.
Emails: Priority for quarterly ad is given on first-received basis. The ad submitted will be printed as is.
Package Partner designation is restricted to lodging properties only. Package Partner must also purchase an
advertisement in the Season Brochure, Playbill, or on the Web. Please see additional Package Partner agreements on
page 4.
OSF Corporate Partners, Bronze level and above, receive 10% discount on advertising.
By intialing here, you agree to these terms of use. ___________________
Accommodations Partners Only:
Please indicate your City of Ashland Planning Action # here: _________________
*Note: 1st payment due at contract deadline or contract signing date, if after deadline.
15 South Pioneer Street · Ashland · OR · 97520 · osfashland.org
Sales Questions: Sadie Lidji • sadiel@osfashland.org
Billing Questions: Tom Regler • tomr@osfashland.org · 541.482.2111 ext. 4630 · FAX: 541.552-2706
Updated 10/19/22 Advertising Contract, reverse side
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