Advertise to UniSA Students - USASA

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Advertise to UniSA Students - USASA
A unique and valuable opportunity to
connect with the 36,000+ UniSA students
throughout the entire 2021 year

•   Promote your brand on to UniSA campuses
•   Benefit from USASA’s strong relationship
    with students
•   Engage with the valuable student

Advertise
    demographic

to UniSA
Students.
Advertise to UniSA Students - USASA
Who                              The University of South Australia Student
                                 Association (USASA) is a non-profit organisation
                                 that provides essential services to more than

are
                                 36,000+ UniSA students.

                                 USASA are one of the few ways in which businesses
                                 can advertise on UniSA campuses. We are a trusted

we?
                                 touch point for students across 6 campuses (4
                                 metropolitan and 2 regional). By advertising with
                                 USASA you are supporting students and the services
                                 we provide, such as free academic advocacy and
                                 more than 90 student clubs.

Student
Demographic
USASA enables your brand to reach the diverse UniSA student demographic.**

Background                        Gender                             Age
82% : Domestic Students           58% : Female                       65% : 24 years and under
18% : International Students      42% : Male                         35% : Over 24 years

** 2020 University SA Demographic Data
Advertise to UniSA Students - USASA
Digital and
Print Platforms
Through our print and digital channels USASA is able to connect your brand directly with UniSA’s students. These
platforms allow your brand to reach students with your message at a time that suits your communications plan.

        Digital and Print Ads                             Bundle Price                       Individual Price          Specs and details

                                                                                                                - Fortnightly distribution
         eNewsletter Banner
                                                                                               $500 + GST       - Specific dates available
        (26,500+ subscribers)
                                                                                                                - 600px wide x 230px high
                                                           $1,050 + GST
              Full page                                   ($200 saving)                                         - Full colour / Full Page
         Verse Magazine Ad                                                                                      - Distributed across 6 campuses
                                                                                               $750 + GST
       (2,000 circ. per edition.                                                                                  and online
            + online circ.)                                                                                     - 170mm wide x 240mm high

                                                                                                                - 2 week duration
          Homepage Banner
                                                                                                                - Visit USASA.sa.edu.au
           (4,000- 6,000 av.                                                                   $900 + GST
                                                                                                                  for a visual
               views p/w)
                                                                                                                - Placement in first 3 slides

     Student Discounts Page                                                                                     - Full year
                                                        *included with
        (4,000- 6,000 av.                                                                      $200 + GST       - visit USASA.sa.edu.au/
                                                        other bookings
            views p/m)                                                                                          StudentDiscounts

Please note ads placed during the O-Week period (Feb 25 - Mar 10) will incur a 20% premium

eNewsletter: USASA’s fortnightly email newsletter is sent to 26,500+ subscribers providing them with the
latest student news, event info and frequent giveaways. The newsletters student-oriented tone, is a
refreshing presence in student inboxes.

Student Magazine: Verse Magazine is a publication created by UniSA student submissions and a team of
student editors. Verse is published 6 times per year in both print and online format, 13,000 printed copies
are circulated on campus each year as well as 2,000+ online impressions.

Website Banner: The USASA website, receiving an average 42,000 visits each month, is mobile responsive
and visually engaging. The homepage (4,000- 6,000 average pageviews per week) features a prominent
feature slider reserved for key USASA messages and select advertisers.

Contact USASA.marketing@unisa.edu.au
for bookings and enquiries.
Advertise to UniSA Students - USASA
Campus Distribution

USASA can distribute your printed collateral on campus, providing your brand a unique opportunity to cut-
through and access the student demographic in their University setting.

Posters can be distributed on USASA poster boards across UniSA metropolitan campuses. Our staff distribute
your collateral to these high-traffic notice boards across campus. Flyers can be distributed via USASA Service
counters located on metropolitan campuses. The counters are a social information hub staffed 10am-4pm
weekdays. They a highly trafficked location for students seeking information or a friendly face.

The campuses are monitored continuously for unsolicited advertising material, which if not endorsed by the
University or USASA, is promptly removed.

      Multi Campus Distribution                           4 Campus Bundle 4 Campus distro                          Specs and details

                                                                                                             - Distribution across campus
         Campus Poster Boards
                                                                                              $500 + GST     - Appearance on 80+ boards
          (20,000+ students)
                                                                                             ($100 saving)   - Period of 2 months
             x100 posters
                                                               $725 + GST                                    - Posters must be supplied
                                                              ($125 saving)
         USASA Campus Service                                                                                - Placement at USASA Service
                Counters                                                                      $350 + GST      Counters and Stands
          (4000+ student visits)                                                             ($50 saving)    - Period of 2 months
               x400 flyers                                                                                   - Flyers must be supplied

                                                               Per Campus                    Per Campus
     Single Campus Distribution                                                                                    Specs and details
                                                                 Bundle                         distro
                                                                                                             - Distribution across campus
        Campus Poster Boards
                                                                                                             - Appearance on 20+ boards
       (6,000 - 10,000 students)                                                              $150 + GST
                                                                                                             - Period of 2 months
              x25 posters
                                                               $200 + GST                                    - Posters must be supplied
        USASA Campus Service                                  ($50 savings)                                  - Placement at USASA Service
               Counters                                                                                        Counters
                                                                                              $100 + GST
         (400 - 1600 students)                                                                               - Period of 2 months
              x 100 flyers                                                                                   - Flyers must be supplied

Please note ads placed during the O-Week period (Feb 25 - Mar 10) will incur a 20% premium

Contact USASA.marketing@unisa.edu.au
for bookings and enquiries.
2021 Student Diary

   Advertise in the 2021 USASA Diary to reach UniSA students throughout the year. 70% of students use
   the diary every week*, giving you a chance to gain thousands of impressions throughout the year.
   Contact: USASA.marketing@unisa.edu.au for orders and queries before September 17. Ad positions
   are limited, and usually sell-out early. Please note that adverts booked over orientation weeks will
   incur a 10% premium on prices listed below.

   *2020 Diary Survey, 200 responses

    2020 Diary Ads                     Individual Price                         Specs and Details

   Full Page Diary Ad                                                - Full colour page
                                          $1290 + GST
   (10,000 circulation)                                              - 148mm wide x 210mm high

                                                                     - Full colour banner
     Diary Banner Ad                                                 - Located at top of page
                                          $400 + GST
   (10,000 circulation)                                              - Specific Weeks Available
                                                                     - 125mm wide x 25mm high

                                       4x banner ads
                                   $1300 + GST (save $300)
                                                                     - Full colour advert and banner
                               1x full page ad and 1x banner ad      - Located at top of page
      Ad Bundles
                                    $1450 + GST (save $240)          - Specific Weeks Available
                                                                     - Specs as above
                                1 x full page ad and 4x banner
                                  ad $1990 + GST (save $600)

                                    1x voucher $700 + GST            - Full colour
        Voucher                                                      - Perferated voucher
                               3 x Vouchers $1800 (save $300)        - 43mm wide x 64mm high

Contact USASA.marketing@unisa.edu.au
for bookings and enquiries.
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