A SUMMERS LT x KATIE PIPER - MARKET REPORT CASE STUDY BY LILY RUNDLE
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A SUMMERS LT x KATIE PIPER MARKET REPORT CASE STUDY BY LILY RUNDLE
Hello my name is Lily Rundle, a Fashion Media and Promotion graduate at UCA (Uni-
versity for the creative Arts). I am an ambitious, imaginative creative. Who always enjoys
new tasks and working with a team to bounce ideas off of.
Specialist skillset consists of creative content, styling, visual communication, social me-
dia and creative direction. Lastly, interior design. These skills are constantly adapting
due to the industry experience and projects when at University.
I’M INSPIRED BY
I’m a true Sagittarius. I am a dreamer of exciting new experiences, and projects. I love to
travel which fuels my imagination. I tend to see creativity and art everywhere I look.
CREATIVITY IS SECOND NATURE TO ME
I’ve always been a maker for as long as I can remember. Even from the age of four or five,
my energy has always gone towards creating. Some of my happiest childhood memories
are the product of a friendship bracelet making kit, or taking pictures on my dads camera
or my phone when on holiday.
Aims for the future:
To work towards a career in creative content production, social media and PR. I look for-
ward to working with a creative team.
Creative Content & PR Producer
SKILLSET
Creative content
Production
Styling
Mood boards / Visual communication
Social media profile building
Interior
Creative direction
I love creating launch parties and
Editing events for brands or for solo crea-
tors, such as the Live Zandra Rho-
As you can see on this page, is my professional instagram des project.
account where I showcase up coming projects or work Also in taking charge organising
R K
O
W
an IGTV: where I was the creative
produced.
S
director, stylist, editor. Which is
Lastly, the list above is the skillset I will be using when showcased via my professional
OU
instagram.
creating the mock up portfolio case study.
PREVI
Creating social media content is
the aim for the future, or working
INSTAGRAM: @l_rrundle PINTEREST: @rundlelily
closing with creative visual com-
munication and PR.
Co-founder chief brand
ABOUT THE BRAND and digital officer at
Summersalt
The founder
and CEO of
Founded in 2017 by Lori Coulter and Reshma Summersalt
Chattaram Chamberlin.
Summersalt is a Designer quality swimwear
and essentials for the modern woman. LORI COULTER
Featured mainly in Glamour, Forbes.
Summersalt’s HQ / is based in US, Clayton
MO and is proud to state that they produce in-
house eco friendly fashion for their customers.
RESHMA CHATTARAM
CHAMBERLIN
BRAND CONCEPT SWOT
Summersalt state on their website and social media that: Strengths Weakness
“We believe fashion and function should always play well together, Equal
packing for a trip should be stress-free, and that comfortable doesn't Empowering Needs to keep up on social media
have to mean underdressed.” Modern
Inclusive Brexit \ which increased a lot of
It is a refreshing brand and concept. To have a range of different body Aesthetically pleasing stock prices
types and women in general to model the clothing that Summersalt sell, High following on social media
as it is much more realistic and positive on body imgae within society. Voice
Summersalt, as a brand, produce products and content that is eco Threats
friendly and relatable for all women.
Opportunities
Still bubbling up Does not have a blog on their
Model equality website
Designer brand Lots of brands are also becoming
Key Hashtags: Brand concept is inclusive inclusive
Include a blog on their website Designer / less affordable to most
#GoSummersalt
#EveryBody
AUDIENCE
R G ET MO
TA O D
T AUDI
BO
E E
AR
G N
D
R
C
TA
E
Summersalts target audience I would say ranges from 25-45
years of age. This age range is more broad and to an older
target, since it is a more expensive and high quality brand.
Summersalt is a Designer quality swimwear and essentials
for the modern woman. It is to reach out to all women and
create inclusivity within Summersalts brand and products.
Especially after their newest launch for summer 2021.
@prettyfrowns
@jnaydaily
@androcks
@jamielynkan
CLIENT PROFILE Name: Jemima Age: 36 Gender: Female Location: Australia Occupation: Coffee Shop owner Hobbies: Social media content for her personal instagram has become Jemima’s hobby, alongside finding new things to decorate the coffee shop. Lifestyle: Mother of three boys, working every Monday, Wednesday and Friday at her business. Weekends consist of her and her husband John tak- ing the kids on long days out to garden centres and parks, and Sundays at church and then brunch with their families. Music: Soul music and 90s R&B Style: Co-rds and maxi dresses are her signature, usually floral or smart casual. But loves finding the best accessories to an outfit Main Apps: Instagram, Pinterest and YouTube
Co-founder chief brand and digital of-
ficer at Summersalt
Brand Personality
Above is the brands colour palette. Showcasing a selection
of fun shades that blend well with one another.
Their personality as a brand is: Empowerment,
Modern, Sustainable, Inclusive, Creative, Reliability
BRAND IDENTITY
https://www.lumi.com/shippingthings/unboxing-summersalt
On the left is the packaging for Summer-
salt’s products. Using 100% recyclable and Summersalt use a range of different font types on their
reusable material, including a double adhe- website. The most used font types are similar to ‘Geor-
sive strip. So, if parcel is to be returned, no gia font’, and ‘Helvetica Neue’. The font used within
more materials would be needed to pack- this company is bold and easy to read.
aged it up.
Brand mission is to help wom- Brand value is to pro- en feel empowered in what duce comfortable and they wear by presenting their stylish clothing and swimwear range with a broad accessories. Using re- range of inclusive women and cycled materials to body types. generate fabrics and product packaging.
BRAND ONION For the
modern woman SUMMERSALT SOCIAL MEDIA
INSTAGRAM FACEBOOK TIKTOK
Instagram has become an incredibly popular place Summersalt have a Facebook account with 73,665. After lockdown, 2020 TikTok became a
to not just share images and speak to friends. It has Facebook is not as popular or as used anymore in platform where people were more playful
become a way of networking, advertising and inspir- comparison to other platforms like Instagram, TikTok, with their content. Summersalt have a TikTok
ing. Perspective Creative Agency have currently 133 Youtube and Pinterest. However, It is useful to have account under @gosummersalt with 3866.
Engaging Powerful followers, has 90 posts and out of those 6 are reels. for those who don’t use other accounts. Their first post was on 30.04.2020
Empowerment
Honest
Pricing
Swim- Designer quality
Current Eco
wear swimwear and Friendly
essentials
Inclusive Fun
Confident
High
Quality
Comfortable
Designer
BrandSUMMER 2021 AT SUMMERSALT
Summersalt present their swimwear for Summer 2021 Cam-
paign with an amazing assemble of 24 diverse women, such as:
CHELSEA WERNER, LAUREN WASSER, JARI JONES,
JESSICA NABONGO, LIZ ARIOLA, MEG BOGGS, NITIKA
CHOPRA, DENISE BIDOT, SARA & ERIN FOSTER, CARLY
CUSHNIE, ANDREA THOMAS, CATT SADLER, MICAELA
ERLANGER, LAUREN SEELY, ANNA AKANA, STACY LON-
DON, ALI KRIEGER & ASHLYN HARRIS, JESSAMYN STAN-
LEY, MAYE MUSK, DR. DEEPIKA CHOPRA & HANNAH
BRONFMAN.KATIE PIPER
Katie Piper is an English writer, activist, a television
presenter, and also a model from Andover, Hampshire.
In March 2008, she was attacked with acid by her
ex-boyfriend and an accomplice, causing major damage
to her face and blindness in one eye.
Piper underwent pioneering surgery to restore her face
and vision. KATIE PIPER
English writer, activist,
Katie Piper discusses her survival in her book Beautiful, television presenter and
released in 2011. modelhttps://www.dailymail.co.uk/femail/article-7525749/Katie-Piper-reveals-joy-asked-model-hair-
KATIE PIPER
Katie Piper is now working to change our concep-
tions of beauty in many different ways. Such as, fea-
turing in Pantene advert 2019 and 2020. Becoming
care-brand-10-years-losing-locks.html
an author, featuring across the TV screens as a pre-
senter, and her “Katie Piper’s Extraordinary People”
podcast. Including, now an ambassador for Pantene.
Katie Piper has become an activist and positive role
model over TV appreances, social media and on the
KPFoundation (Katie Piper Foundation), which is a
nonprofit organisation for survivor support.
https://www.google.com/search?q=katie+piper+on+loose+women&rlz=1C5CHFA_enGB832GB838&sxsrf=ALeKk01MVAcvO6JIB-
z3Ebq-YPNKUJaj03w:1621959738729&source=lnms&tbm=isch&sa=X&ved=2ahUKEwizhMTwnuXwAhVsC2MBHf4rCnoQ_AUoAXoECAEQA-
@katiepiper_
w&biw=1294&bih=733#imgrc=jqkgv2p13RsYeMWHY THIS COLLABORATION SWOT
Strengths Weakness
Since Summersalt has launched their swimwear collec-
Adds even more equality
tion for summer 2021 with a variety of diverse women Empowering for burn survivors
COVID-19 pandemic travel restrictions
Modern
to model their products, so from this it felt only fitting to More awareness and inclusivity
They already include a range of wom-
en modelling their summer swimwear
include a range and potentially adding a blog onto their Inkeeping with the brands approach
More awareness to Summersalt
websites to showcase an interview with Katie Piper.
Threats
Opportunities
This would be a fun interactive way to showcase their Travel would be a current issue
Builds up brand awareness
launch and bring more awareness towards burn suvi- Model equality
Summersalt focus on body image not
vors and also the other incredible women Summersalt Exciting launch to promote
Include a blog on their website to interview
particularly facial focus
have included to showcase the summer swimwear. Katie Piper Price range is less inclusiveSUMMERSALT X KATIE PIPER
Mock Up Outcomes for each Katie Piper
and Summersalt’s social media platforms
@katiepiper_A
SUMMERS LT x KATIE PIPER
TO SUMMARISE
Summersalt launched their swimwear collection for sum-
mer 2021 with a variety of diverse women to model their
products, so from this it felt only fitting to include a range
and potentially adding a blog onto their websites to show- Thank You for reading
case an interview with Katie Piper. INSTAGRAM: @l_rrundle PINTEREST: @rundlelily
This would be a fun interactive way to showcase their
launch and bring more awareness towards burn suvivors
and also the other incredible women Summersalt have in-
cluded to showcase the summer swimwear.You can also read
