We are A creative agency obsessed with making noise in the digital space - 5d Digital Media ...
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We are A creative agency obsessed with making noise in the digital space.
Services
Our expertise in the ever-expanding landscape of digital marketing
Brand Creatives Social Media Digital Marketing Public Relations
Brand Identity Big Idea Development Content Marketing Social Media Ads Influencer Marketing
Brand Strategy Video Production Social Contests Google Display Network Press Releases
Brand Book Website Design Community Management Search Ads Blog Content
Messaging & Tone Logo Design Analytics Email Marketing Events
Corporate Identity Programmatic Buying
Creative Direction
Clients
We have worked with international and local household names.
Deploy
Design We launch it to
the eyes and
We add ears who matter
Develop plenty of to your brand
sexiness
Define We create
content that
We strategize performs
Discover the road map
to follow
We analyse
trends to see
what’s hot
Our Work in the WILD
Brand Strategy Sexify your brand.
Okay ✓ SEXY.
First Life Financial Co. Logo Redesign
While still retaining major elements from its predecessor, the improved logo conveys a cleaner and
more balanced appearance. This is evident in the consistent and precise placements of the stylistic
elements as well as the shift of the color and typeface towards a stronger, sexier feel.
Brand Strategy Sexify your brand. PLDT Alpha Enterprise Logo Design.
Mindful of the brand’s shift to digital, we crafted PLDT
ALPHA’s corporate identity into a vivid glyph. The
Okay ✓ SEXY. simple, stylized “A” evokes primacy and an upward
business trajectory, while the bold colors and clean
typesetting convey vibrancy and depth.
Brand Strategy Sexify your brand.
Funky Character Design
The relaunch of the Funky brand was
accompanied by introduction of Fryderick,
whose personality and behavior was
designed to reflect the audience’s passion
points and humor.
Socail Media Stand out amidst the chaos.
Strategy
Interactive and animated content was found to We developed informative yet concise Featuring seasonal products for an upmarket
be popular among the Gen Z target market so content highlighting the unique advantages lifestyle brand used high-quality images and
we created colorful, gamified content to of the Property24 online real estate portal. elegant, on-point copy.
encourage engagement.
m m m m
Community Arouse engaging conversations.
Management
✓ Messaging tone & voice
✓ Community guidelines
✓ Inquiry management
✓ Interjections
✓ Contest implementation & management
Connect with your audience on a personal level
Each individual interaction with the audience is carefully
crafted according to strict brand guidelines to ensure a
consistent public image.Analytics Evolve data into tactics.
Content is a living and breathing thing.
11.00% 10.50% All campaigns are closely observed, monitored, and
analyzed in great detail. A comprehensive report is
compiled each month which will answer the
8.60% questions:
8.25%
- What happened?
6.90%
- Why did it happen?
5.80% - How can we make it happen again?
5.50% 5.30%
4.80% Adapting and improving content according to hard
data will help your brand grow with your target
3.50% 3.70%
market.
2.75%
✓ Reach
✓ Impressions
0.00% ✓ Engagement Rate
1 4 6 6 10 13 14 16
✓ Correlations
Engagement Rate % Sample Engagement Rate Report
Average Monthly ER ✓ Competitor ScanVideo Production Drive concepts into motion.
Property24
Digital Ad
Trusted. Quality. Secure.
Property24 is an online property
portal known for its credibility and
security of its agent-screening
process.
The ad features popular radio DJ
Delamar showcasing the large
number of property listings. Our key
visuals highlight the website’s user-
friendly functionality
Watch here: https://goo.gl/5BnkGXVideo Production Drive concepts into motion.
Cherry Mobile
TVC
I-Cherry mo na yan’
Cherry Mobile is an electronics
company which smartphones are
positioned as highly affordable. Its
new Flare series puts emphasis on its
cameras as the defining product
feature
The features, capability, and pricing
of each smartphone was attributed to
celebrity personalities to help the
audience understand its value
through an aspirational backdrop that
harmonizes the distinct selfie
cultures.
Watch here: https://goo.gl/Wmhe8JVideo Production Drive concepts into motion.
PLDT - VIVR PLDT - Big Data PLDT Cloud SaaS - Office 365
SMART M2M Solutions PLDT Cloud UCaaS Vitro Data Center SMART PinpointWebsite Design Craft blueprints for your digital hub.
& Production
PLDT Alpha Enterprise First Life Financial Microsoft Cloud
To cement itself as a thought leader, PLDT Much like the revision of its In 2017, the DICT prescribed the Cloud-first Policy affective across
ALPHA launched its website as the brand’s one- logo, the website was all Philippine government agencies. Alongside a full PR campaign,
stop-shop content channel. The site gives an revamped to present a Microsoft needed to create a website that could serves as an
understanding of PLDT solutions, the latest cleaner feel and appearance online information hub designed specifically for key IT decision-
company news, and key industry insights. matched with responsive and makers within government. 5d developed a microsite which
user-friendly navigation. provided information on the selection of cloud products and how
Visually stunning digital banner advertisements they fulfil the new regulatory policies in place. It also detailed how
on strategic display networks lead a refined potential buyers could solicit the required information for the
target market to the website. agency supplier bidding process.Public Relations Leave lasting impressions.
PLDT Infographic design for mass media.
As part of PLDT SME’s “The.Next.Big.Thing” campaign, we
Handyman Influencer Marketing created vibrant infographics which were informative yet concise
for the Philippine Star and the Philippine Daily Inquirer.Custom
Publishing Express passion through print.
For over 11 years, multi-award
winning business-lifestyle magazine
HOT JOE formed a critical pillar of
PLDT ALPHA’s customer engagement
campaign, with a focus on their C-
Level clientele. In featuring the
Company’s latest partnerships,
events, and products, along with
industry trends and insights, it
cemented PLDT’s “thought
leadership” position – all with a clean
and elegant aesthetic.Media Services
Social Media
Advertising Amplify to the right audience.
Brother Printers Social Media Ads.
Brother’s target audience is segmented into three: businesses/corporations,
entrepreneurs, and homemakers/households.
This media campaign aimed to maximize reach while ensuring the delivery of the
correct messaging to the relevant target market. This was done through separate
media campaigns for the target segments. Each had their own unique messaging,
tone, and product showcase, all tied together by the “At Your Side” slogan.Social Media
Advertising Amplify to the right audience.
The canvas ad was created to compliment their traditional direct marketing brochures which are physically
Tupperware FB Canvas Ad distributed to the vendors as part of their sales kit. The ad is a digital translation of the design with added
interactivity, and served to highlight a new product.Google Display Network Be at the right place at the right time.
Google Search
Network Close the gap in decision-making
Be there for your customer.
A solid digital marketing campaign
is never without a means for you
audience to actually reach you.
Search ads are typically found in
the later stages of the consumer
journey and can spell the
difference between the customer
choosing your brand or a
competitor.Programatic Buying Delve deeper into audience action. Persistence is key In this example, the customer clicked on a Brother ad on the CNN Philippines website, and is taken to the Brother website. The customer is then retargeted on a later visit to Inquirer to increase quality of reach and improve the chances of conversion.
Email Marketing Deliver more than words.
Healthy Options / Bow & Wow
Both companies have accumulated
sizeable member email databases. A key
issue found was that many accounts
became inactive, either due to lost
cards or to members leaving their cards
at home despite regularly purchasing at
stores.
To remedy this, we crafted an EDM
campaign focused specifically on a
mobile app as a digitized version of the
membership card. This enabled inactive
accountholders who had lost their cards
to reacquire their membership, while
encouraging those who still have the
physical card to migrate to the digital
platform.Other Services
Television Radio Print / OOH Brand Activations SMS AdsPremium Buys Rise beyond the usual.
Desktop Ads Display Ads
Audio Ads
Branded
Pins
Display Ads
Stickers Post-Call Ads Public Chat Close Up PlaylistsTry us. We dare you. Joshua Padolina Business Development Director hey@5digital.com.ph | M : +63 917 855 2091 Unit 5D, LPL Towers, 112 Legazpi St., Legazpi Village, Makati T : +63 2 576 4438 | www.5digital.com.ph
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