2018 Report - Christchurch Food Chase
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2018 Report
The Christchurch Food Chase was brought to you by: Thank you to our wonderful prize
supporters:
Noble & Savage Tea Merchants
The Sailor’s Son Coffee Roasters
Vino Fino
Cakes by Anna
Pinot Palooza
Alice Cinema
Thank you to our major sponsor Williams Corporation Three Boys Brewery
ChristchurchNZ
WineFriend
The Christchurch Food Chase was made possible with Thank you to all of the restaurants
help from our friends: who believed in the vision and
came with us on the Christchurch
Food Chase - and thanks to YOU
for supporting local initiatives
within Christchurch.
Contents
2 3 4 5
A taste of the delicious offerings The Christchurch Food Chase Map The Christchurch Food Chase Dish List The Christchurch Food Chase
Winners of 2018
6 8 10
The Christchurch Food Chase The Christchurch Food Chase 2019 Sponsorship, Branding and
Numbers Feedback Partnership Opportunities
The inaugural Christchurch Food Chase was an overwhelming success. Over 16 days, 27 restaurants took part in the pursuit of the perfect dish. 2 Report 2018
The Christchurch Food Chase
Map
Twenty-seven establishments throughout the CBD
took part in the 2018 Christchurch Food Chase.
1. Sister Kong 11. Dux Dine
123 Victoria Street 28 Riccarton Rd
2. Boo Radleys 12. SugarHorse
100 Moorhouse Ave
Level 1/98 Victoria St
13. Anchorage
3. Rollickin Gelato 4 Walker St
Arts Centre / New Regent
28 Worcester Blvd / 14. Supreme Supreme
37/35 New Regent St 10 Welles St
4. Hikari Sushi Bar 15. Welles Street
287 Durham Street North 44 Welles St
5. Miro 16. Dux Central
176 Oxford Terrace 6 Poplar St
6. Francesca’s Italian Kitchen 17. Little High
149 Gloucester St 255 St Asaph St
7. Terrace Tavern 18. South Side Social
130 Oxford Terrace 50 Wordsworth St
8. Craft Embassy 19. Native
126 Oxford Terrace 383 Colombo St
9. Arbo Cafe 20. Fermentist Brewery
265 High Street 380 Colombo St
10. Smokey T’s 21. Unknown Chapter
314 Cashel St 254 St Asaph St
3 Report 2018
The Christchurch Food Chase Craft Embassy
Venison Short Loin paired with Georges Road
Dish List
'Block One' Syrah
Dux Central
Crispy Skin Duck Breast
Dux Dine
Squid Ink Prawn Pasta
Eightgrains
Taiwanese open style soft steam bun with braised
pork belly or sweet and spicy fried chicken, or Dan
Dan Noodles, paired with Allan Scott Riesling
El Fogon Grill
Parrillada paired with house wine or beer
Twenty-seven establishments took part
in the 2018 Christchurch Food Chase. Fermentist Brewery
Here is what they served up. Tasting Platter for two, paired with a Flight of 4
Fermentist beers & Superfood Breakfast, paired
with either Lemon and Ginger Kombucha or
Berliner Weisse
Arbo Cafe Francesca's Italian Kitchen
Crispy Chicken Salad Parmesan Gnocchi alla Romana with bolognese
ragù, pecorino, side salad, paired with Wine
Bacon Bros (Chianti) or Beer (Birra di Francesca)
Buffalo Chicken / Cauliflower, paired with Maple
Bacon Old Fashioned, or R.I.P Spongebob Cocktail Hikari Sushi Bar SugarHorse
Base Pizza Teriyaki Chicken Donburi on Rice with Miso soup Grilled Fillet of Lamb dish
Sir George has Beef with Rowdy's Nuggets, paired Miro
with Brew Moon's Wolf of Washington American Supreme Supreme
Pale Ale Lamb shoulder chop, chargrilled baby carrots, Savoury mince toastie with smoked cheese, or
parsnip puree with port wine jus paired with wine mushroom duxelle toastie, paired with Garage
Boo Radleys Brookfields Sun Dried Malbec or beer Cassels and Project Beer
Sons Red Indian Pale Ale
Southern Fried Chicken Tenders with Buttermilk
Chive Waffle, paired with Brew Moon's The Sitting Sushi Soldier
Bull American IPA Native
Japanese Fried Chicken Karaage Donburi with a
Creamy Coconut Quinoa Porridge side of edamame beans or Ramen noodle soup,
Caribe Latin Kitchen paired with Asahi Super Dry Beer
Chorrillanas paired with house wine or beer with fresh fruit and coconut cream
The Anchorage
Rollickin Gelato Arts Centre / New Regent Slow Cooked Smokey Baked Beans, paired with
Professor Plum specialty filter coffee
Sister Kong Terrace Tavern
Wagu Kimcheese Burger with sour beer cocktail & Ocean sea scallops or Canterbury herb crusted
beer combo lamb
Smokey T's Unknown Chapter
Smoked Beef Short Rib, paired with Smokey T's Breakfast Burritto paired with Colombia Geisha
Sauced Pale Ale black honey espresso
South Side Social Welles Street
Lamb Roti Canai, paired with Garage Project Hapi The Hellenic Burger with Hasselback potatoes,
Daze, or Balinese Groper, paired with paired with Mythos Greek Beer
Marc Bredif Vouvray
4 Report 2018
The Christchurch Food Chase
The Christchurch Food Chase
Our 2018
W inners
Tastiest Dish Tastiest Dish Most Recommended
Native Cafe Arbo Cafe Native Cafe
JOINT WINNER JOINT WINNER
Would Eat Again Favourite Dish Crowd Favourite
Smokey T’s Welles Street The Fermentist
5 Report 2018
The Christchurch Food Chase
Social Media
A Glance at the Christchurch Food Chase Facebook
Final Numbers
48,300 10,500 25 - 34
Reach Engagement Primary audience
Reach is the total number of people who saw Social Engagement is the cumulative total of The demographic of people who engaged
our content likes, comments, shares and most with Christchurch Food Chase content
clicks on our content on social media
Christchurch Food Chase Instagram
20,000 3,095 25 - 34
Reach Engagement Primary audience
Reach is the total number of people who saw Social Engagement is the cumulative total of The demographic of people who engaged
our content likes, comments, shares and most with Christchurch Food Chase content
clicks on our content on social media.
Christchurch Food Chase Facebook & Instagram
110,000 51,000 54,000
Total reach of content posted by influencers Total reach of content posted on social media Total reach of ‘special mentions’ on social
& friends of the Christchurch Food Chase by participating establishments media by local organisations
6 Report 2018
The Christchurch Food Chase
Gender engagement Age engagement
A Glance at the
Final Numbers *Social
Media Data
8%
23%
12%
34%
77% 21%
Women 25 - 34 35 - 44
Men 18 - 24 45 - 64
7,000 3,526 485,081
Collateral Website views Media Mentions
Items of collateral distributed city-wide Total website views over 16 days Reach of media organisations who
22% came from Facebook mentioned TCFC
7 Report 2018
The Christchurch Food Chase
Feedback
100% of the public surveyed said they would like
to see the Christchurch Food Chase return in 2019
• It’s great to highlight our local food scene
• Having traveled to Wellington two years in a row for
WOAP/Beervana it is definitely something Canterbury
should get on on board with
• It’s an awesome way to get to try an array of places
The majority (65%) of the public surveyed found
out about the Christchurch Food Chase through
social media marketing.
Followed by restaurants and influencers sharing the
campaign on social media, and through collateral in
participating restaurants
Establishment Feedback
100% of surveyed establishments would take part
in the Christchurch Food Chase 2019
100% of surveyed establishments enjoyed taking
part, and thought their staff did too
• It’s a great reason to have a special dish, and a fantastic
promotion for all of hospitality in Christchurch!
• (The Christchurch Food Chase) was quite a good selling
point for us!
• Knowing about it before seeing it on social media (would
mean) we could prepare and plan!
• For its first year, everything was great - you guys should
be proud!
8 Report 2018General Feedback
“Oh my gosh, yum!!” “I want to eat this forever!” “More time needed.. not everyone
- Jayne, Supreme Supreme - Sofi, El Fogon Grill can afford to go out several times a
week”
“If I could fit another in my belly, I “Crispy bacon was insane and
would!” service from the staff was amazing” “It was fantastic I loved the list to
- Penny, Welles Street - Ada, Bacon Brother’s
follow the posters the pictures and
the voting!! So much fun!!!!”
“Please keep it on the menu!” “I came back to try the Fermentist
- John, Welles Street breakfast after loving the tasting “Loved it. Can’t wait for next years
plate; fantastic way to start the offerings. Would be nice to have a
“Grew up in the Southern USA & can day. Well done Food Chase, a great few more cheaper offerings.”
confirm these chicken waffles are initiative for Christchurch”
“There was … a massive difference in
top notch!” - Simon, The Fermentist staff awareness too with the staff at
- Jacqueline, Boo Radley’s
the places that seemed to take the
“Wow, what a taste explosion!”
dishes seriously really enthusiastic
“Was like a daydream” - Tina, Southside Social and knowledgeable about the Food
- Jeff, Sister Kong
Chase, whilst those who seemed to
“Beautiful plate, lovely flavours, “Would be great if it went for
have put little effort into their dish
great wine match!” longer.”
had staff who either didn’t know
- Jamie, Craft Embassy what the food Chase was or were
“Loved it - wish we had heard about
very apathetic about it. I really hope
“The blueberry / venison pairing was it sooner and tried more dishes!”
this divide shows up in the votes and
amazing!”
encourages entrants to all put their “I think that the main products and
- Courtney, Craft Embassy best foot forward next year.” the beverage matches should be
“Love the idea and hope to see it Canterbury products - lets celebrate
“Really enjoyed the Food Chase.
back next year!” everything Canterbury has to offer!”
I got to try places I haven’t been
before and while I did not get to “It was a great idea, but I think it
“A good event. Definitely got me to
try all the special dishes I still have could have reached more people
go to places I might not necessarily
found some new places to go too than it did.”
think of going.”
later!”
“I found it hard to compare them
“I’d like more pescatarian or
as they were all so different. Fine
vegetarian dishes.”
dining casual vs breakfast etc.”Can you help us make the
Christchurch Food Chase
even better in 2019?
We are looking for champion supporters to get behind
the initiative in 2019 with sponsorship, branding and partnership
opportunities available.
We look forward to hearing from you.
Erin Jackson
Narrative.
erin@narrative.co.nz
@ChristchurchFoodChase
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