A network of transport solutions - SMRT Corporation Ltd

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A network of transport solutions - SMRT Corporation Ltd
Portfolio

A network
of transport
solutions
As Singapore’s premier multi-modal
land transport provider, we offer a
range of transport options designed to
suit the diverse needs of commuters.
From modes of public transport such
as MRT trains, buses and taxis, to
private car services and premium bus
transportation services, we connect
people to the places they want to go.
A network of transport solutions - SMRT Corporation Ltd
137.3km
                                                          total route length of the North-South
                                                          and East-West Lines and Circle Line

                                                                                              365m
                                                                                              passenger journeys on
                                                                                              our buses annually

                                                                           >3,000
                                                                           taxis in the SMRT Taxis fleet,
                                                                           including the largest number
                                                                           of environmentally-friendly
                                                                           hybrid taxis in Singapore

Service Ambassador Wee Kwee Wan serves a commuter at
the open concept passenger services counter at Bukit Panjang
Integrated Transport Hub (BPITH). SMRT Buses’ first integrated
transport hub, BPITH incorporates an air-conditioned bus
interchange with the Bukit Panjang MRT and LRT stations
for seamless connectivity.
A network of transport solutions - SMRT Corporation Ltd
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

                                                                                          Our renewed system, with a
                                                                                          comprehensive preventive and
                                                                                          predictive maintenance regime
                                                                                          in place, will mean higher system
                                                                                          resilience, and even better train
                                                                                          reliability and availability.

                                                                                          Increasing Capacity
                                                                                          Keppel, Cantonment and Prince
                                                                                          Edward Stations will close the loop
                                                                                          for the CCL when completed in
                                                                                          2025. This will enhance CCL’s role
                                                                                          as an orbital line, with a total of 33
                                                                                          stations, including 12 interchange
                                                                                          stations, while strengthening the
                                                                                          train network’s resilience.
     Our efforts to                           SMRT Trains
                                                                                          Kim Chuan Depot will be expanded
     improve the journey                      As Singapore’s first mass rapid             and integrated to house 133 trains,
     for train commuters                      transit operator, SMRT Trains runs          up from 70, and 550 buses by 2024.
                                              the North-South and East-West Lines         It is the first in the world to integrate
     by enhancing rail                        (NSEWL), Circle Line (CCL) and the          three train depots and one bus depot.
     operations, maintenance                  Bukit Panjang Light Rail Transit
                                              (BPLRT). Driven by our strategic            Significant Moments
     and engineering are                      priorities, we align our activities
                                                                                          We began operating the Tuas West
     seeing steady results.                   towards building on our strengths
                                                                                          Extension from June 2017. The 7.5km
     We strive to be a safe,                  and capabilities to enable growth
                                                                                          extension improves MRT connectivity
                                              and sustainable value.
     reliable and responsible                                                             in the Tuas area.
                                              Improving Reliability
     operator, committed                                                                  We were awarded the Thomson-
                                                                                          East Coast Line (TEL) contract to
     to building trust and                    Our efforts in renewing the NSEWL
                                                                                          operate and maintain the line in
                                              – Singapore’s oldest, longest and most
     bringing on smiles                       heavily-used MRT lines – alongside the      stages from 2019 for an initial
     every day in all who                     push to raise reliability on the CCL and    nine-year period. The TEL will add
                                              BPLRT – are well on track. Our goal is an   43km and 31 new stations to the
     journey with us.                         updated and renewed railway system          existing rail network, with seven
     Lee Ling Wee
                                              that will allow us to run more trains,      interchange stations linking the TEL
     Chief Executive Officer, SMRT Trains
                                              carry more passengers and offer             to all five existing MRT lines.
                                              faster connections. Commuters can           SMRT Corporation Ltd and Prasarana
                                              look forward to better rail reliability,    Malaysia Bhd, Malaysia’s leading
                                              smoother and faster rides and a             public transportation provider, signed
                                              quieter environment.                        a Memorandum of Understanding
                                              To reduce waiting time, we deployed         to form the Johor Bahru-Singapore
                                              more trains during pre-peak and             Rapid Transit System Link (RTS Link)
                                              peak periods. New trains are being          operating company, to design,
                                              added progressively to the NSEWL,           build, finance, operate, maintain
                                              CCL and BPLRT, allowing older trains        and renew the RTS Link operating
                                              to undergo critical maintenance.            assets. The RTS Link will help to
                                                                                          meet growing transportation needs
                                              On the NSEWL, we completed the              and improve productivity between
                                              replacement of about 200km of the           Singapore and Johor Bahru.
                                              power rail, which powers the trains,
                                              to better cope with more trains and         Looking Ahead
                                              the new systems on which they run.
                                                                                          In 2018, we will continue to
                                              Our first and second generation             enhance reliability with our
                                              train fleets, which have been in service    multi-project efforts to renew and
      CLICK HERE                              for more than 20 years, have been           upgrade the NSEWL. We will also
      FOR SMRT TRAINS
      OPERATIONS REVIEW                       progressively upgraded, for safer,          further enhance safety through
                                              more reliable journeys.                     a comprehensive review of work
                                                                                          safety processes and procedures.

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A network of transport solutions - SMRT Corporation Ltd
Developing Strong Capability

                                                                            Portfolio: A network of transport solutions

                                                                         heavily to develop them throughout
                                                                         their careers with us, so as to
                                                                         build a competent, committed
                                                                         and professional workforce.
                                                                         We also place emphasis on our
                                                                         employees’ health and welfare.
                                                                         In recognition of our contributions
                                                                         to the labour movement and
                                                                         furthering the interests of our
                                                                         workforce, we were presented
                                                                         with two awards at the May Day
                                                                         Awards 2017.

                                                                         Leveraging Technology
                                                                         Technology and Innovation are
We aspire to                    SMRT Buses                               our key enablers to achieve service
                                                                         excellence. We proactively leverage
be the best                     SMRT Buses serves more than              technologies that enable and
bus operator in                 1 million passenger journeys daily.      drive strategic, industry-leading
                                We have a fleet size of more than        innovations in training, customer
Singapore and                   1,450 buses and 3,300 employees.         service and bus operations. A mobile
an international                We operate three bus packages            application was introduced for our
                                under the Bus Contracting Model,
transport solutions             consisting of 99 bus services,
                                                                         Bus Captains to keep track of their
                                                                         work schedules, monitor driving
provider in                     three bus depots and five bus            performance and carry out
smart cities.                   interchanges.                            administrative tasks.
Tan Kian Heong
Managing Director, SMRT Buses
                                A Culture of Service Excellence          Our Singapore Bus Training
& Roads Services                                                         and Evaluation Centre provides
                                SMRT Buses successfully completed
                                                                         training to our bus professionals.
                                our first year under the Bus
                                                                         We have also achieved full operational
                                Contracting Model, achieving
                                                                         capability for PROLEARN, which
                                good results in operational
                                                                         employs big data analytics and
                                performance, as assessed by
                                                                         evidence-based training customised
                                the Land Transport Authority’s
                                                                         to individual driver needs. We
                                Bus Service Reliability Framework.
                                                                         were awarded the Certification
                                The customer is at the heart             of Recognition in the Operational
                                of what we do. We go to great            and Technological Excellence for
                                lengths to build a culture of            our PROLEARN innovation at the
                                service excellence that focuses          UITP Awards 2017.
                                on understanding our customers
                                and offering best-in-class service       Our Priorities
                                across all customer touchpoints.         We strive to deliver the best
                                We value our commuters and               bus service to our commuters
                                constantly seek ways to enhance          and achieve the highest standards
                                the travel experience. In the            of safety and reliability for our
                                Customer Satisfaction Index of           operations. We are fully committed
                                Singapore published in 2017, we          to develop our workforce by
                                achieved progressive improvements        enabling their skills mastery
                                yearly and consistently outperformed     and upgrading their technical
                                our competitor in the last four years.   competency. We are continuously
                                Our first integrated transport hub at    embracing technology and building
                                Bukit Panjang opened with thoughtful     new competencies to stay relevant
                                features and technological innovations   and remain competitive. We aspire
                                for commuters and our workforce.         to grow our local market share and
                                                                         establish a global footprint as an
                                Our People                               international transport
                                                                         solutions provider.
                                Our people are our key differentiator.
                                We value our employees and invest

                                                                                                                          31
A network of transport solutions - SMRT Corporation Ltd
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

                                                                                            environmentally sustainable options,
                                                                                            passengers enjoy newer and greener
                                                                                            vehicles like the fourth generation
                                                                                            Toyota Prius Hybrid, which boosts
                                                                                            fuel efficiency and has a smaller
                                                                                            carbon footprint. In 2017, we further
                                                                                            strengthened our position as the largest
                                                                                            hybrid taxi operator in Singapore.
                                                                                            Our taxi partners take pride in
                                                                                            delivering high-quality rides. 109 taxi
                                                                                            partners received Excellent Service
                                                                                            Awards for 2017 and another eight
                                                                                            were winners at the National Kindness
                                                                                            Award – Transport Gold 2016.
                                                                                            Customer satisfaction increased for
     In a time of rapid                       SMRT Taxis                                    our taxi services compared to the
                                                                                            year before. We scored 71.8 points,
     changes, technology                      SMRT Taxis continues to enhance
                                                                                            an increase of 2.4% over the
     advances and disruptive                  passengers’ travel experience, raise
                                                                                            previous year, in the 2017 Customer
                                              customer service standards, and
     innovation for the industry,             innovate with technology in order
                                                                                            Satisfaction Index of Singapore.

     SMRT Taxis pushes on for                 to adapt to the highly dynamic                Working with the Community
                                              market conditions.
     transformative growth                                                                  We support meaningful community
     and improvements. We                     Building Strong Partnerships                  initiatives with Temasek Foundation
                                                                                            Cares, such as the Automated
     will continue to invest                  Supporting Singapore’s push
                                                                                            External Defribillator (AED) on
                                              towards a cashless society, SMRT
     in technologies to better                Taxis collaborated with MasterCard
                                                                                            Wheels Programme. With 100
     our service offerings                                                                  taxis installed with AEDs, in 2017,
                                              to lower cashless transaction costs.
                                                                                            our drivers successfully responded
     for both partners and                    Our taxis are now equipped with
                                                                                            to 47 activations.
                                              contactless payment terminals.
     passengers. We remain                                                                  In March 2017, we sponsored taxi
                                              We strengthened our collaboration
     committed to forming                     with Grab to build the largest and
                                                                                            rides for one of our adopted charities,
                                                                                            Home Nursing Foundation, bringing
     strategic business                       most advanced taxi and private-hire
                                                                                            patients to and from their homes
     partnerships to ensure                   car fleet in Singapore. The partnership
                                                                                            and a Patients’ Outing Event.
                                              enables all SMRT Taxis’ drivers to use
     long-term sustainability.                Grab for taxi bookings and dynamic            The Road Ahead
     Tony Heng                                fixed fares.
     Managing Director, SMRT Taxis &                                                        We constantly review our business
     Private Hire Services                    At SMRT Taxis, we refer to drivers            structure and processes to optimise
                                              who work with us as “taxi partners”,          our resources to cope with market
                                              reflecting their value to our organisation.   shifts, and closely monitor for
                                              To suit the different needs of our            new regulations.
                                              taxi partners, we introduced a flexible       We continue to build close
                                              hourly rental scheme, Taxi Share.             relationships with our partners,
                                              We have more than 600 taxis at                encouraging and rewarding quality
                                              over 250 carparks, providing 24-hour          services and continuous improvement.
                                              access. This scheme has seen an               We will invest in technologies to
                                              increase in taxi availability on the          further improve service offerings for
                                              road to keep up with demand.                  our taxi partners and passengers.
                                              We opened our first Driver Career             As our fleet is expected to grow,
                                              Centre, providing a one-stop service          we will further develop our fleet
                                              to help potential drivers identify            managing capabilities and system
                                              their best career path with SMRT              enhancements to achieve efficient,
                                              Taxis, through driver profiling and           cost-effective ways to manage a
                                              in-house consultations.                       larger fleet. We will also continue
                                              As part of our drive to offer                 to reach out to potential business
                                              stellar customer experience and               partners to form strategic alliances.

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A network of transport solutions - SMRT Corporation Ltd
Developing Strong Capability

                                                                              Portfolio: A network of transport solutions

                                                                           Our bus fleet optimisation is
                                                                           achieved by leveraging on a mixed-
                                                                           fleet strategy of leased and owned
                                                                           buses. We work closely with suppliers
                                                                           to ensure service level requirements
                                                                           are maintained.
                                                                           We have established channels of
                                                                           communication between clients
                                                                           and our operations team so
                                                                           that feedback can be promptly
                                                                           investigated and addressed.

                                                                           Venturing Abroad
                                                                           The joint venture (JV) in Yangon,
                                                                           SMRT Strides Toyotsu Alliance, is
SMRT’s Strides                  Strides Transportation                     Strides’ first overseas establishment.
                                                                           The JV seeks to offer limousine and
Transportation                  With the merger of Bus-Plus, Strides       car rental services in Myanmar after
gives our customers             Transportation offers our customers        its successful incorporation. The
                                a whole fleet ranging from luxury          limousine service will serve the need
an entire fleet of              limousine and spacious private car         for premium transit opportunities
luxury and spacious             services to premium bus transportation,    such as pickups at airports and
                                at their call. Our customers have
private cars. In                more options to plan their travel in
                                                                           hotels as well as alternate transport
                                                                           options for business or high-end
addition to filling             Singapore in comfort and style.            travellers. With our SMRT Strides
the rising demand               Satisfying Journeys
                                                                           branding, Yangon’s travellers can
                                                                           look forward to safe and reliable
for on-demand                   Strides Transportation meets               transport service.
point-to-point                  the desires of those who prefer
                                                                           The Road Ahead
transport services,             point-to-point transportation service
                                on demand. Our round-the-clock             We offer end-to-end services
Strides will support            operations staff offer customisation       from consultancy to service
our taxi partners               and expert advice to ensure our            delivery with a view to helping
                                clients have a seamless and satisfying
with greater flexibility        journey. Whether it is providing
                                                                           reduce transportation cost.
                                                                           We will keep improving business
in managing their time,         airport transportation, corporate          profitability through cost reduction,
with more driving               limousine service rides or point-to-       by developing our core competency
                                point transfers, Strides always            of driver and vehicle management
career options.                 ensures journeys are safe, reliable        with the use of technology and
Tony Heng
                                and comfortable.                           data analytics.
Managing Director, SMRT Taxis
& Private Hire Services
                                To provide new and innovative              Our Strides bus services will
                                transport solutions for passengers         continue to uphold our leadership
                                and support Singapore’s Smart              position in the healthcare segment,
                                Nation vision, we became one of            leveraging on innovative technology.
                                the key partners behind Beeline,           We will continue to grow by exploring
                                operating over 20 bus routes on            other viable markets such as
                                the mobile application.                    condominiums and shopping
                                Service reliability is our top priority.   malls transportation routes.
                                Our limousines and sedans are              Strides Transportation will
                                leased and maintained regularly            continue to reach out to potential
                                by reputable business partners             business partners to form strategic
                                to ensure that each vehicle is             alliances as well as evolve more
                                in optimum driving condition               technology-driven processes.
                                at all times.                              Keeping up-to-date with the
                                                                           changing needs of our customers
                                                                           is the key to the customer-service
                                                                           driven future.

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A network of transport solutions - SMRT Corporation Ltd
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

     Commuter Touchpoints
     We constantly strive to achieve higher standards of service
     excellence. We have rolled out new customer service initiatives
     for SMRT Trains and SMRT Buses in 2017, offering a better
     commuter experience to those travelling with us.

     At Your Fingertips                       In our MRT Stations

                                              Charging kiosks for quick           Digital signage quickly
     SMRTConnect 3.0, our                     charging of devices on-the-go       disseminates information on delays
     multi-modal journey planning app
     offering real-time information,
     has been enhanced with an
     improved user interface, more
     accurate train arrival timings,
     crowd indicator at stations,             iStand consolidates and             QR codes allow easy access
     and bus arrival timings for              categorises in-station signages     to information on alternative
     all bus operators – providing            so commuters can easily access      travel options
     ‘mobility at your service’               updated information
     to our commuters. Further
     enhancements will be rolled
     out in two phases in 2018.
                                              At Bukit Panjang Integrated Transport Hub (BPITH)

                                              WeCare Shop loans                   Nursing room affords
                                              umbrellas and portable chargers     convenience for commuters
                                              to commuters                        with infants

                                              Open-concept Passenger              Features for the visually
                                              Services Counter fosters            impaired such as ground
                                              more positive interaction between   tactile and braille plates at
                                              service staff and commuters         queuing berths and in lifts

                                              Interactive information             Wheelchair Accessible
                                              kiosks allow commuters to plan      Bus services are available
                                              trips point to point

                                                                                  120 bicycle racks installed at
                                              Video walls add vibrancy            BPITH facilitate first- and last-mile
                                              to BPITH
                                                                                  connectivity

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A network of transport solutions - SMRT Corporation Ltd
Developing Strong Capability

                                                         Portfolio: A network of transport solutions

                                           We expect to recruit
                                           and train 600 more
                                           staff before the first
                                           TEL stations open, with
                                           about 900 more by the
                                           time the TEL is fully open
                                           in 2024.

                                                              Legend:
                                                                 North-South Line
                                                                 East-West Line
                                                                 Circle Line
                                                                 Thomson-East Coast Line
                                                                 Bukit Panjang LRT

                                                              * Not drawn to scale

Thomson-East
                                         On 15 September 2017, SMRT Trains was
                                         awarded the Land Transport Authority (LTA)

Coast Line
                                         contract to operate and maintain the
                                         Thomson-East Coast Line (TEL) from 2019
                                         for an initial nine-year period.
                                         When fully operational in 2024, the TEL
                                         will grow SMRT’s rail network by a third.
                                         We expect to recruit and train 600 more staff
                                         before the first TEL stations open, with about
                                         900 more by the time the TEL is fully open.
Strategic Thrusts
                                         We will continue to push ahead with our
                                         multi-year projects to renew the North-South
                                         and East-West Lines. We remain committed
                                         to raising and sustaining reliability, availability,
                                         maintainability, safety and security (RAMSS)
                                         across our MRT network as it expands.

    Our Strategic Thrusts: See page 14

                                                                                                       35
A network of transport solutions - SMRT Corporation Ltd
Portfolio

Enhancing
the travel
experience
We enhance our commuters’
travel experience with lifestyle
conveniences on the go. Innovative
media and retail concepts create
choice, excitement and vibrancy in
the SMRT network. With Singapore’s
largest and most connected media and
retail network, we reach millions of
customers and commuters daily with
impactful advertisements, spaces and
activations islandwide.
A network of transport solutions - SMRT Corporation Ltd
>860
       retail units within the SMRT network
       of MRT stations and bus interchanges

           2,200
           billboards in our network

97%
network occupancy rate for
transit-oriented rental

                                              At Lakeside MRT station, busy commuters can enjoy hot meals
                                              from Chef-in-Box, SMRT’s first vending machine concept shop.
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

                                                                                  We continue to partner Citibank
                                                                                  Singapore as our presenting bank.
                                                                                  SMRT and Citibank launched a new
                                                                                  enhanced card value proposition with
                                                                                  improved benefits for cardmembers.
                                                                                  Citibank SMRT Visa cardmembers
                                                                                  can now enjoy promotions and
                                                                                  redemptions in new categories –
                                                                                  fast food, movies and online –
                                                                                  on top of current categories such
                                                                                  as groceries, coffee, health and
                                                                                  beauty, bill payment and retail.
                                                                                  New merchants such as McDonald’s
                                                                                  and Golden Village were also
                                                                                  brought on board, in addition
                                                                                  to existing merchants like FairPrice
     We will pursue                       SMRT Commercial:                        Xtra, Starbucks and Popular.
     opportunities and                    Lifestyle Business
                                                                                  Our Digital Offerings
     drive growth in                      SMRT Commercial contributes
                                                                                  WINK+ rewards commuters with
                                          to SMRT Corporation’s non-fare
     non-fare rental                      revenue and profit through
                                                                                  redemptions at retailers and
                                                                                  merchants when they travel
     and advertising                      our businesses in media and
                                                                                  with SMRT. Currently, WINK+ has
                                          marketing, as well as properties
     through innovations,                                                         57 merchants on-board, including
                                          and retail management.
     technological                                                                Miniso, House of Seafood, and
                                          Partnering for Success                  Paul Bakery as well as our online
     developments                                                                 e-commerce platform iMOB Shop.
     and strategic                        SMRT Commercial actively develops
                                                                                  SMRT Commercial will continue to
                                          partnerships across our businesses
     partnerships.                                                                grow WINK+ and introduce new and
                                          to bring value to our customers
                                                                                  exciting retailers and merchants.
     This fortifies our                   and partners.
                                                                                  For the first time, retailers as well as
     position as we                       Our joint venture SMRT Alpha
                                                                                  out-of-home and digital advertisers
                                          Pte Ltd, leases and operates key
     build upon our                       commercial areas in the Singapore
                                                                                  in the SMRT network can integrate
                                                                                  their offline and online campaigns
     achievements while                   Sports Hub precinct, including
                                                                                  with real-time tracking of eyeballs,
     creating value for                   40,000sqm of retail and food areas
                                                                                  conversions, other key metrics
                                          at Kallang Wave Mall, Singapore
     customers and                        Indoor Stadium and Water
                                                                                  and analytics. WINK+ also entered
                                                                                  into a two-year partnership with
     partners alike.                      Sports Centre.
                                                                                  Nielsen Singapore to offer marketers
     Dawn Low
     Managing Director, SMRT Commercial
                                          Our partnerships with The Walt          survey packages that measure
                                          Disney Company (Southeast Asia)         campaign effectiveness. The WINK+
                                          and United International Pictures       CRM platform will be used to gather
                                          across our transport, retail and        consumer response, while Nielsen
                                          digital networks led to promotions      Singapore will lend creditability
                                          for movies like Beauty and the Beast,   to survey findings through analytics.
                                          Transformers: The Last Knight and
                                                                                  Our e-commerce platform, iMOB
                                          Star Wars: The Last Jedi, engaging
                                                                                  Shop, provides an online shopping
                                          consumers throughout the year.
                                                                                  experience for commuters, while
                                                                                  integrating digital advertising
                                                                                  and merchant listing services.

38
Developing Strong Capability

                                                                                         Portfolio: Enhancing the travel experience

Shoppers can delight in exclusive                 A List Singapore, Singapore’s first
deals and seasonal promotions                     multi-platform arts and culture
across various product categories.                guide, which includes comprehensive
With the Citibank SMRT Visa card as               event listings and must-read articles
official card partner, special deals              covering the various arts, culture and
and privileges are extended to                    lifestyle news and events. In 2017,
cardmembers on iMOB Shop.                         NAC renewed XCO’s services for
                                                  another year.
Advertising and Marketing
Solutions                                         We will continue to focus on
                                                  growing our inventory of advertising
The X Collective (XCO), a wholly                  assets to offer multi-channel
owned subsidiary of SMRT                          solutions and add value for
Commercial, develops impactful                    our clients.
platforms, powerful ideas and
a social currency that creates                    Driving Business Growth
authentic connections with its
                                                  In the year ahead, we will leverage
audiences. During the year,
                                                  new technological developments
XCO was appointed to market
                                                  to drive growth for our non-fare
advertising spaces at The Sail @
                                                  retail and media businesses, and
Marina Bay, a waterfront lifestyle
                                                  continue to grow our partnerships
condominium located in the heart
                                                  and collaborations. We are focused
of Singapore’s Financial District.
                                                  on enhancing brand variety and
XCO also manages content                          offerings as we drive growth across
creation, editorial and publishing,               our business lines.
and marketing services for the
National Arts Council’s (NAC)

 WINK+ rewards commuters with redemptions at retailers and merchants when
 they travel with SMRT.

                                                                                                                                      39
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

                                                                                    Singapore Environment Council (SEC).
                                                                                    The SEC has now certified more than
                                                                                    100 of our tenants across our network.
                                                                                    We continue to promote sustainability
                                                                                    by encouraging new tenants to be
                                                                                    Project: Eco-Shop certified.
                                                                                    In 2017, we transformed Tanjong
                                                                                    Pagar Xchange to enhance commuter
                                                                                    experience by adding six new shops,
                                                                                    refreshing the directional and tenant
                                                                                    signage, and installing energy-saving
                                                                                    LED light fittings. In the coming
                                                                                    financial year, we will also carry out
                                                                                    similar upgrading works at Yishun and
                                                                                    Orchard stations, and install interactive
                                                                                    directory displays at our Xchanges.
     We are committed      SMRT Commercial:
     to enhancing          Transit-Oriented Rental                                  Our Advertising Network
                           and Media
     the commuter                                                                   SMRT Commercial manages Singapore’s
                           SMRT Commercial manages the retail                       largest advertising network of out-of-
     experience by         and advertising spaces within the SMRT                   home platforms and digital screens
     offering lifestyle    network of MRT stations and bus                          across the public transport network,
     conveniences on       interchanges, as well as our trains, buses               reaching millions daily through our
                           and taxis. Our retail spaces provide                     interactive, multi-channel platforms.
     the go and creating   commuters with a wide range of
                                                                                    We are continually moving towards
     vibrancy with         convenient shopping and dining options
                                                                                    more sustainable production practices,
                           as they travel, while our advertising
     innovative media      spaces add vibrancy to the network.
                                                                                    using eco-friendly out-of-home advertising
     and retail concepts                                                            papers and ink for our advertising assets.

     in the SMRT network. Brightening Journeys                                      During the year, we worked closely with
                                                                                    government agencies and statutory
     We will also continue SMRT Commercial manages over 860                         boards to create impactful, multi-platform
                           retail units and achieved 97% occupancy
     to promote and        in 2017. We constantly enhance                           advertising island-wide campaigns, for
                                                                                    key national events such as NS50 and
     support public        our Xchanges, MRT stations and bus
                                                                                    National Day Parade 2017.
                           interchanges to cater to consumers
     transport and         in and around our transport network.                     We actively supported public transport
     public education      The Shop & Dine @ SMRT programme                         campaigns, community, environment,
     initiatives through   continues to reward the community                        sporting and arts events, such as
                           and customers with attractive deals.                     National Council of Social Services’
     partnerships and                                                               President’s Challenge and Land Transport
                           We introduced JR Group’s Chef-in-
     community campaigns. Box at Ang Mo Kio and Lakeside                            Authority’s Graciousness Campaign.
     Dawn Low                             stations – our network’s first vending
     Managing Director, SMRT Commercial                                             We continued to back the media
                                          machine concept shops. This novel         and advertising industries, and local
                                          concept addresses a key manpower          talents, by sponsoring trade events
                                          challenge in the F&B industry, and we     and awards.
                                          encourage more of such innovative
                                          business formats and technology.          Improving Our Offerings
                                          This was followed closely by two
                                                                                    In the year ahead, we will continue
                                          vending machine concept stores at
                                                                                    to add vibrancy to our train and
                                          Bukit Panjang Integrated Transport Hub
                                                                                    bus networks by bringing in more
                                          (BPITH), our first integrated transport
                                                                                    new-to-market lifestyle convenience
                                          hub. SMRT’s first Vendshop houses
                                                                                    brands. We will encourage our
                                          machines that boast a variety of
                                                                                    tenants to adopt innovative
                                          snacks, drinks and desserts. We also
                                                                                    business formats and technology.
                                          project-managed the interior design
                                                                                    We will continue to support public
                                          of BPITH, with a nature-inspired theme.
                                                                                    transport and public education
                                          Project: Eco-Shop is a green initiative   initiatives through partnerships
                                          by SMRT Corporation Ltd and the           and community campaigns.

40
Developing Strong Capability

                                                       Portfolio: Enhancing the travel experience

                                           XCO’s OptiMax trucks
                                           offer brand owners a
                                           3D advertising experience
                                           and a travelling activation
                                           space, a fresh way to
                                           connect with consumers
                                           in today’s busy world.

OptiMax Activation
                                         Leveraging the wide reach and innovative
                                         approach of XCO, new mobile telco

for Brand Campaign
                                         Circles.Life launched their brand campaign
                                         with a cross-platform media buy. The
                                         campaign comprised advertisements in
                                         our train stations and buses, as well as the
                                         activation of our OptiMax trucks to target
                                         millennial consumers at Century Square,
                                         Raffles City, Safra Punggol and i12 Katong.
                                         The trucks also plied residential and
                                         downtown areas around the island, reaching
                                         everyone from families to professionals.
                                         XCO’s OptiMax trucks offer brand owners
Strategic Thrusts                        a 3D advertising experience and a travelling
                                         activation space, a fresh way to connect
                                         with consumers in today’s busy world.

    Our Strategic Thrusts: See page 14

                                                                                                    41
Portfolio

Expanding
our
technical
capability
SMRT’s engineering capabilities have
grown significantly over the years. As
Singapore’s rail network expands in
size and complexity, we invest in our
engineers to deepen our in-house
engineering expertise as well as system-
wide knowledge of all aspects of rail
engineering. With strengthened technical
capabilities and our focus on maintenance
as a core competency, we are well
positioned to expand our contributions
to rail reliability locally and overseas.

An SMRT Automotive Services technician carries out maintenance
work on an SMRT bus at SMRT Woodlands Bus Depot.
500
rail engineers in SMRT, with plans
to grow by 40% more rail engineers
by 2020

                 >6,400
                 vehicles maintained in-house

       55%
       market share in fleet maintenance
       services in the Government-owned,
       non-military segment
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

                                                                                 In fleet maintenance, we are the
                                                                                 current market leader in the
                                                                                 Government-owned, non-military
                                                                                 segment with a market share of 55%.
                                                                                 We are an authorised service agent
                                                                                 for vehicle air-conditioning system
                                                                                 by Denso, the only public transport
                                                                                 operator maintenance provider in the
                                                                                 world to have obtained this status.
                                                                                 We are also the authorised service
                                                                                 agent for the Masats door system,
                                                                                 which is fitted onto all MAN buses.
                                                                                 We currently operate two one-stop
                                                                                 service centres, offering services
                                                                                 such as car servicing, repair,
     We constantly seek                   SMRT Automotive                        spray painting, car grooming,
     opportunities for                    Services                               accident reporting and accident
                                                                                 claim for private vehicle owners.
     growth, taking bold                  SMRT Automotive Services
                                                                                 Presently, we are the authorised
                                          provides comprehensive repair
     steps in harvesting                  and maintenance services to SMRT
                                                                                 workshop for vehicle accident
                                                                                 repair and motor claims for seven
     the latest technology                Buses and SMRT Taxis as well as
                                                                                 insurance companies.
                                          external fleet owners. Currently,
     and knowledge to
                                          we maintain a total of more than       Developing Our Competency
     shape the future                     6,400 vehicles comprising public
                                                                                 Competency development is our
     mobility landscape.                  buses, taxis, two wheelers, lorries,
                                                                                 impetus to encourage continuous
     Tan Kian Heong                       vans, cars and specialised vehicles.
                                                                                 skills upgrading. We have been
     Managing Director, SMRT Buses        In addition to these services, we
     & Roads Services                                                            working closely with the Institute of
                                          provide accident repair, vehicle
                                                                                 Technical Education (ITE) and vehicle
                                          grooming, vehicle component
                                                                                 manufacturers to keep reviewing
                                          overhaul, vehicle system upgrading,
                                                                                 and improving our technical training
                                          accident claims management and
                                                                                 syllabus. SMRT Automotive Services
                                          new vehicle commissioning.
                                                                                 has obtained an Approved Training
                                          Business Focus                         Centre status from ITE for Automotive
                                                                                 Technology (Heavy Vehicles) since
                                          As part of our commitment to
                                                                                 1999. Thus far, we have trained 76
                                          be the trusted road partner,
                                                                                 apprentices, who have successfully
                                          we continually support and improve
                                                                                 completed their National Institute
                                          the competitive advantages of our
                                                                                 of Technical Education Certificate
                                          internal and external customers
                                                                                 courses. In 2017, one of our
                                          through safe and reliable vehicle
                                                                                 apprentices won the Lee Kuan Yew
                                          maintenance with reduced downtime.
                                                                                 Model Student/ Trainee award.
                                          We continuously review and
                                          introduce more predictive parts        Opportunities for Growth
                                          replacement to strengthen vehicle
                                                                                 We continue to grow by seeking
                                          reliability. As such, SMRT Buses
                                                                                 opportunities to secure more fleet
                                          and SMRT Taxis consistently exceed
                                                                                 maintenance contracts as well as
                                          the Land Transport Authority’s
                                                                                 agency status for more automotive
                                          vehicle reliability standards.
                                                                                 products. We are also working
                                          For our external business, we focus    with more insurance companies
                                          on fleet maintenance, agency, and      to obtain the authorised workshop
                                          one-stop service.                      status and increase the market
                                                                                 share in this segment.

44
Developing Strong Capability

                                                                                             Portfolio: Expanding our technical capability

 A C651 train undergoing refurbishment                                    The interior of a refurbished C651 train

Singapore Rail         Singapore Rail Engineering                                         first two trains and completed static,
                                                                                          dynamic and mainline tests. The last
Engineering was        Singapore Rail Engineering (SRE) was                               train will be delivered by mid-2019.
set up to grow an      incorporated in 2014 under SMRT
                                                                                          Through midlife refurbishment
                       Corporation Ltd to provide rail
indigenous rail        engineering services and transport                                 projects, SRE aims to attract passionate
engineering capability solutions to rail operators, maintainers                           engineers by offering design and build
                       and asset owners. Leveraging on SMRT’s                             opportunities. Over the past two years,
in Singapore, in       30 years of expertise and experience,                              we have noticed that an engineer’s
order to deepen our we are growing rail engineering                                       passion is unleashed when he or she
                                                                                          is allowed to build what they have
knowledge, expertise capabilities that will contribute towards                            designed. Through SRE, SMRT will be able
                       improving the reliability and availability
and contribution       of trains. We are committed to developing                          to present itself as an employer offering
to rail reliability.   our portfolio of rail engineering as well                          rolling stock projects encompassing the
                       as Maintenance, Repair and Overhaul                                spectrums of design, build, operate and
We actively pursue     (MRO) services, for the long-term                                  maintain to prospective engineers.
growth opportunities sustainability of our business.
                                                                                          Joint Ventures
that will add to       Building on Our Capabilities                                       Railise Pte. Ltd., a joint venture between
our portfolio of rail  As Singapore’s rail transport system                               SRE and Toshiba Corporation, has exclusive
engineering as well    expands in size and complexity, we                                 global rights (excluding Japan) to deliver
                                                                                          and integrate Toshiba’s Permanent
as maintenance,        foresee opportunities for SRE to deepen
                                                                                          Magnet Synchronous Motor (PMSM)
                       our engineering capabilities. We have
repair and             identified three business opportunity                              propulsion system. This system is more
overhaul services.     areas: executing heavy rolling stock                               energy efficient and less costly to
Mario Favaits                            upgrade programmes; undertaking rolling          maintain. Two KHI C151 trains equipped
Managing Director, Singapore Rail        stock component MRO; and providing               with this system have demonstrated
Engineering
                                         Reliability-Centred Maintenance                  energy savings of close to 40%.
                                         solutions, including data analytics.             Faiveley Rail Engineering Singapore Pte. Ltd.
                                         These are adjacent capabilities built            (FRES) was established in June 2015 as
                                         within SMRT that would be critical in            a joint venture company between SRE
                                         strengthening our Operations and                 and Faiveley Transport SA. FRES markets
                                         Maintenance processes.                           and supplies MRO services for rolling
                                         In 2015, we commenced the midlife                stock components in South East Asia
                                         refurbishment of SMRT Trains’                    (excluding Thailand).
                                         second-generation Siemens C651 fleet.
                                                                                          Driving Future Growth
                                         This project, involving 19 trains, is one of
                                         the most complex and extensive rolling           SRE will focus on delivering on our
                                         stock upgrade projects in the market.            commitments to complete the
                                         It allowed us to set up an organisation,         refurbishment of the C651 trains,
                                         develop new processes and start our              pursue new rolling stock refurbishment
                                         Engineering, Procurement and Construction        projects and growth opportunities
                                         activities. In the past year, we finalised       that will add to our portfolio of rail
                                         the design, commenced building the               engineering and MRO services.

                                                                                                                                             45
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

     Drawing on                              SMRT International                     In 2017, we successfully completed
                                                                                    our consultancy contract in Mauritius
     our multi-modal                         SMRT International was                 to advise the Mauritius government
     transport experience,                   established to expand SMRT’s           in the procurement of their
                                             overseas business operations           first LRT system. Following that,
     SMRT International                      by drawing on our multi-modal          SMRT International secured a new
     continues to make                       transport experience.                  consultancy contract to assist the
     in-roads in growing                     Our Consultancy Services               Mauritius government in capacity
                                                                                    building, such as institutional
     SMRT’s overseas                         Continuing to spearhead our            training, network planning and
     business operations.                    expansion of overseas business         contract management.
                                             operations, we were recently
     We will focus on                        appointed Operational Readiness        SMRT International was also
     expanding our                           consultant for the Palembang           awarded contracts to provide
                                                                                    consultancy services in India.
     presence in the                         and Jabodebek LRT projects.
                                             A 25km, 13-station line located in     Expanding Our Reach
     Asia Pacific region                     the city of Palembang in Sumatra,
     through our                             the Palembang LRT is expected          In the coming year, the objective
                                             to begin operations in June 2018,      of SMRT International is to
     partnerships and                        two months before the Asian Games.     continue to expand our presence
     consultancy projects.                   Phase I of Jabodebek LRT comprises     in the Asia Pacific region through
     Goh Eng Kiat                            three lines with 17 stations and       our involvement in existing
     Managing Director, SMRT International
                                             covering a total distance of 43.5km.   partnerships and consultancy
                                             It will connect the greater Jakarta    projects to expand our stable
                                             region and is expected to begin        of contacts.
                                             operations in 2019.

46
Developing Strong Capability

                                                                                                               Portfolio: Expanding our technical capability

                                                                                                 At the heart of this effort
                                                                                                 is the increased use of
                                                                                                 condition monitoring
                                                                                                 devices, simulation tools
                                                                                                 and data analytics.

Ng Bor Kiat, SMRT Chief Technology Officer and Senior Vice President, Future Systems, and Andy Schofield, University of Birmingham Head of the College of
Engineering and Physical Sciences (seated) sign the research agreement.

SMRT and University
                                                                                             SMRT Corporation and the University
                                                                                             of Birmingham, one of the UK’s top

of Birmingham
                                                                                             universities for railway science and
                                                                                             education, have embarked on four
                                                                                             research projects that will enhance

Collaborate to                                                                               the reliability of our train networks.

Enhance Rail Reliability
                                                                                             These research projects, focusing
                                                                                             on improving the reliability of rail
                                                                                             infrastructure and power systems,
                                                                                             complement the effort by SMRT Trains
                                                                                             to work towards a reliability-centric
                                                                                             maintenance approach. Engineering
                                                                                             staff can intervene proactively to fix
Strategic Thrusts                                                                            faults before they occur. At the heart
                                                                                             of this effort is the increased use of
                                                                                             condition monitoring devices, simulation
                                                                                             tools and data analytics. The pairing of
                                                                                             academic know-how with the experience
                                                                                             gained by heavy rail engineers will lead
                                                                                             to better reliability, availability and safety,
                                                                                             and ultimately, a better journey for
                                                                                             train commuters.
      Our Strategic Thrusts: See page 14

                                                                                                                                                               47
Portfolio

The future
of urban
mobility
Developing our competencies to be
a future-ready business is a key priority
supporting SMRT Corporation’s alignment
to Singapore’s Smart Nation vision.
As the transport landscape continues
to transform, we hone our technology
advantage in electronics and data
analysis to drive integrated urban
mobility solutions. With our suite of
transport options, we will provide our
commuters with the benefit of a smart
mobility system that will enable and
enrich their day-to-day lives.
Asia’s
                                                       first
                                                       integrated Mobility-as-a-Service (MaaS)
                                                       platform, Jalan, launched as a testbed
                                                       in August 2017

                                                                                 Joint
                                                                                 research lab
                                                                                 with National Technological University
                                                                                 (NTU) and JTC Corporation launched to
                                                                                 develop integrated transport solutions

                                                                 MomentUM,
                                                                 a Corporate Venture and Incubation
                                                                 platform, was incorporated to
                                                                 support technology adoption and
                                                                 innovation needed to achieve our
                                                                 Urban Mobility vision

Using Jalan, an integrated MaaS platform, commuters
can hop on e-scooters to ride around the NTU Campus.
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

                                                                                    We designed, manufactured and
                                                                                    implemented the faregates asset
                                                                                    replacement work for stations along
                                                                                    the North-South and East-West Lines
                                                                                    (NSEWL), Bukit Panjang LRT and the
                                                                                    North-East Line.
                                                                                    We supplied STARiS 2.0 for 12
                                                                                    new trains on the NSEWL as well
                                                                                    as designed, supplied and installed
                                                                                    the supervisory control system for
                                                                                    Canberra MRT station.
                                                                                    As the maintenance provider
                                                                                    of the Sentosa Express since
                                                                                    June 2009, SMRT Services has
                                                                                    consistently delivered high train
     Formed to expand                     SMRT Services                             service availability beyond the
                                                                                    prescribed standards.
     SMRT’s portfolio                     SMRT Services manages and markets
                                                                                    We are also a Facility-Based
     of rail-related                      capabilities such as Operations
                                                                                    Operator (FBO) licensed by the
                                          & Maintenance (O&M) of transit
     operations and                       systems, Automatic Fare Collection        Infocomm Media Development
                                                                                    Authority to provide fibre optics
     maintenance                          systems, the SMRT Active Route
                                                                                    leasing services. Working in
                                          Map Information System (STARiS),
     services, SMRT                       Automated Vehicle (AV) and Mobility-      partnership with established
     Services also                        as-a-Service (MaaS) solutions. We         local telcos to widen SMRT’s fibre
                                                                                    network infrastructure, we have
     spearheads new                       work closely with the authorities
                                                                                    extended our dark fibre coverage
                                          and our partners to provide a
     and innovative                       range of transport-related services       reach to Singapore’s data centres,
                                                                                    commercial buildings and fibre
     growth paths in                      in Singapore and the region.
                                                                                    landing sites. Our strong business
     urban mobility                       Capabilities and References               links with strategic FBO partners
     for Singapore                        We formed a consortium with
                                                                                    and recent contract renewals
                                                                                    with existing customers further
     and the region.                      Nanyang Technological University,
                                                                                    strengthen our position as an
     Colin Lim                            Singapore (NTU) and JTC Corporation
                                                                                    industry partner of choice.
     Managing Director, SMRT Services     to test and develop innovative MaaS
                                          solutions, seamlessly integrating         Venturing Forward
                                          multiple transportation modes for
                                          better connectivity and accessibility     We will continue to focus on deepening
                                          by commuters on a digital platform.       our knowledge and capability base
                                          In August 2017, we launched Asia’s        in order to develop a portfolio
                                          first integrated MaaS platform, Jalan,    of world-class and competitive
                                          as a testbed in NTU.                      rail-related O&M capabilities.

                                          Our joint venture company 2getthere       We aim to value-add as an integrated
                                          Asia Pte. Ltd., with Dutch AV solutions   transport solutions provider enabled
                                          developer 2getthere, will market,         by a digital platform that integrates
                                          install, operate and maintain the         mobility solutions for clients while
                                          GRT systems for customers in              continuing to seed AV developments,
                                          Singapore and the Asia-Pacific region.    in line with Singapore’s Smart Nation
                                          We will leverage our strong business      and ‘car-lite’ vision.
                                          networks to target opportunities in       As we continue to provide integrated
                                          the region as global demand for AV        mobility solutions for our clients,
                                          solutions increases.                      we aim to strengthen our presence
                                                                                    regionally as a visionary urban
                                                                                    mobility solutions provider.

50
Developing Strong Capability

                                                                                                                        Portfolio: The future of urban mobility

                                                                                                   Together with Nanyang
                                                                                                   Technological University (NTU)
                                                                                                   and JTC Corporation (JTC),
                                                                                                   SMRT Services is developing
                                                                                                   innovative solutions to
                                                                                                   improve commuters’
                                                                                                   travel experience.

The ‘Mobility-as-a-Service Lab’ brings together SMRT Services, Nanyang Technological University and JTC Corporation in a joint effort to develop innovative solutions
to improve the travel experience.

Mobility-as-a-Service
                                                                                               Together with Nanyang Technological
                                                                                               University (NTU) and JTC Corporation (JTC),

Lab
                                                                                               SMRT Services is developing innovative
                                                                                               solutions to improve commuters’ travel
                                                                                               experience. The ‘Mobility-as-a-Service Lab’,
                                                                                               the first of its kind in the region, taps the
                                                                                               strengths of each partner to fulfil Singapore’s
                                                                                               vision of a car-lite society: NTU’s capabilities
                                                                                               in research and development, evaluating
                                                                                               engineering trials and data analytics;
                                                                                               JTC’s expertise in master planning of
                                                                                               industrial parks and developing innovative
                                                                                               infrastructures; and SMRT’s experience as
                                                                                               a multi-modal transport operator.
Strategic Thrusts
                                                                                               The lab will seamlessly integrate existing
                                                                                               modes of transport with next-generation
                                                                                               transport modes, including electric automated
                                                                                               vehicles, bike-sharing systems and personal
                                                                                               mobility devices such as e-scooters.

      Our Strategic Thrusts: See page 14

                                                                                                                                                                        51
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

                                                                                          can enjoy greater convenience
                                                                                          with cashless transactions.
                                                                                          We launched an integrated MaaS
                                                                                          platform, Jalan, as a testbed. Jalan
                                                                                          seamlessly integrates multiple
                                                                                          modes of transportation, including
                                                                                          e-scooters and e-bikes, for better
                                                                                          first- and last-mile connectivity.

                                                                                          Drivers of Change
                                                                                          SMRT Services has started a new
                                                                                          MaaS initiative focused on urban
                                                                                          mobility solutions. Through the
                                                                                          use of data analytics, the entire
                                                                                          transport ecosystem is integrated
                                                                                          to enable door-to-door commuting.
                                                                                          Our travel planner charts a journey
                                                                                          customised to each commuter,
     Our Vision for the Future                   We have equipped our trains with
                                                 condition monitoring tools to enable     including the use of Personal
     Urban mobility is evolving rapidly.         us to predict and rectify faults even    Mobility Devices and emerging
     In the near future, we will see a           before they occur. We are working        technologies such as Autonomous
     huge boost in connectivity across           on further improving rail reliability.   Vehicles, and allows booking and
     our island, while the advancement           The SMRT-NTU Smart Urban Rail            payment on the same platform.
     of smart technology such as                 Corporate Laboratory, launched           In September 2017, we incorporated
     condition monitoring tools and              in 2016, focuses on two research         MomentUM, a Corporate Venture
     data analytics will improve the             tracks for higher rail reliability:      and Incubation platform, to support
     service quality of transport                developing advanced conditioning         technology adoption and innovation
     options, providing commuters                monitoring systems to enhance            needed to achieve our Urban
     with ever greater convenience               our network’s resiliency and safety,     Mobility vision. MomentUM will
     and accessibility in their journeys.        and enhancing the overall integrity      act as a catalyst for business
     Seamless Travel Experiences                 and reliability of our rail assets.      unit and start-up collaboration
                                                 Key projects in progress include         across three focus areas:
     The rail network has been growing,          an automated inspection system           Deep Tech & Engineering,
     most recently with the Tuas Link            for train wheel and axle defects,        Commuter Experience and
     expansion enhancing connectivity            a vibration sensor for the monitoring    Transport Technology. Its
     in the far west of Singapore. In the        of the railway structure, and a new      established partnerships with
     years ahead, the Thomson-East               tool to detect defects of the railway    global accelerators and investors
     Coast Line (TEL) is set to expand the       electrification system.                  will broaden the reach and quality
     network even further and will serve                                                  of connections to the best in the
     about 1 million commuters daily             Filling the demand for Mobility-as-
                                                 a-Service (MaaS), we have been           start-up ecosystem.
     by the time it is completed in 2024.
     By 2030, eight in 10 households             working to improve commuters’
                                                                                          Future-Ready Competencies
     will have an MRT station within a           travel experience, rolling out
                                                 new commuter touchpoints                 As we gear up for the opening
     10-minute walk. The upcoming
                                                 in our MRT stations and at Bukit         of the TEL and the RTS Link, we
     Johor Bahru-Singapore Rapid Transit
                                                 Panjang Integrated Transport Hub.        are building up our competencies
     System Link (RTS Link), slated to
                                                 Our award-winning multi-modal            to be future-ready, by growing
     begin passenger service in 2024,
                                                 journey planning application,            our technology bench strength
     will take our rail network across
                                                 SMRTConnect 3.0, is undergoing           for electronics and data analysis.
     the border.
                                                 further enhancements and truly           We are developing our workforce
     With trains as a key mode of transport      provides ‘mobility at your service’      and equipping them with the
     in Singapore, we recognise the need         to commuters. Our taxis have             skills to manage more advanced
     for ever higher standards of reliability,   been equipped with contactless           technology.
     to make trains the transport mode           payment terminals, so commuters
     of choice for commuters.

52
Developing Strong Capability

                                                                                                         People

People                                                                         inspector force, and a new joint
                                                                               Readiness Inspection (READI)
Taking care of                                                                 Team, formed in partnership
                                                                               with the Land Transport Authority
our employees                                                                  (LTA). READI will be instrumental
                                                                               in driving discipline and quality
                                                                               standards in Rail Maintenance
                                                                               and Engineering and governing
                                                                               the independent and systematic
                                                                               audit and monitoring of
                                                                               maintenance and asset renewal.
                                                                               We have also established organic
                                                                               quality assurance teams within
                                                                               the business units. We continually
                                                                               review our work processes
                                                                               for clarity, accountability in
                                                                               decision-making and adherence
                                                                               to quality standards, and leverage
                                                                               technology to streamline
                                                                               procedures and facilitate
                                                                               command and control.

                                                                               Nurturing a Future-ready
                                                                               Workforce
A professional and proud workforce is vital to
                                                                               SMRT takes a long-term view
achieving our reliability and sustainability goals.                            to shaping a workforce that
We believe in nurturing our people’s competencies                              fulfils current and future
to ensure continued relevance in a constantly                                  needs. Our Bus and Trains
                                                                               competency-based career
changing world. Our emphasis on engaging hearts                                roadmaps are key in our
and minds have borne fruit. Our annual voluntary                               efforts to build a competent
                                                                               and future-ready workforce
attrition rate is low at 6.2%.                                                 for the public transport industry.
                                                                               We have strengthened ground
Building Integrity, Discipline         Comfort. Our Service Excellence         maintenance leadership with
and Accountability                     Campaign drives these service values    the Engineering Maintenance
                                       further in daily operations through     Manager (EMM) Career
SMRT’s core values of SMRTnI –
                                       Leader Ambassadors – advocates          Scheme which offers diploma
Safety & Service Excellence,
                                       appointed across all employee           holders the chance to assume
Mastery, Responsibility & Respect,
                                       segments and business units.            key positions in frontline
Teamwork, Nurture and Integrity –
                                                                               maintenance. These schemes
anchor our efforts to build a          Efforts are underway to enhance         offer an attractive career
disciplined workforce that is          the quality of leadership across        proposition to employees,
committed to producing excellence      levels, particularly among our          with structured career
and quality outcomes. We have          ground leaders. We have augmented       development, progression
stepped up efforts to create a         ground leaders with additional          and job rotation opportunities
collective ethos of pride in the       deputies and consolidated the           anchored on competency
organisation’s mission and each        work teams and reporting layers         development, value inculcation
individual’s contribution toward it.   for increased accountability,           and productivity. Coupled with
                                       cohesion, engagement and                competitive remuneration
New employees undergo the SMRT
                                       development. To support ground          packages, the schemes have
Service Excellence programme.
                                       leaders in their leadership roles,      enabled us to better attract,
This programme was developed
                                       we have accelerated training            develop and retain a cadre
in collaboration with Disney
                                       in critical competencies such           of passionate and proficient
Institute and National Trades
                                       as EQ, coaching and performance         talent unwavering in their
Union Congress Learning Hub,
                                       management.                             resolve to drive reliability,
and aims to enhance the service
standards of all SMRT employees        We have strengthened our quality        service excellence and
toward Safety, Reliability, Care and   assurance capability with an enlarged   business growth.

                                                                                                                    53
SMRT Corporation Ltd Group Review 2017

     Mobility at your service

     Rail engineers play a key role in                      To accelerate progress toward             state-of-the-art simulators and
     SMRT, and we pay close attention                       world-best rail excellence, we            an integrated service control
     to their professional development.                     have set our sights on harnessing         centre that enables customised
     To promote the rail engineering                        digital technologies and data             team and scenario-based
     industry and professionalise                           analytics for predictive maintenance.     learning to enhance management
     our rail engineers, we drive                           The newly set-up Future Systems           of bus service safety and reliability.
     collaboration with the authorities,                    Office will look into the development
                                                                                                      Strengthening Employee
     industry partners and academic                         of condition monitoring tools for
                                                                                                      Engagement and
     institutions. In 2014, SMRT                            critical systems, in collaboration with   Industrial Relations
     collaborated with Singapore                            strategic partners such as A*STAR.
     Institute of Technology (SIT),                                                                   SMRT recognises that it is
                                                            SMRT invests heavily in our training      essential to build an engaged,
     LTA and SBS Transit to develop
                                                            capability to facilitate an engaging      enabled and energised
     the Sustainable Infrastructure
                                                            and effective learning experience.        workforce that contributes to
     Engineering (Land) degree
                                                            SMRT Institute, our in-house              our organisational goals and
     programme, which features a
                                                            training arm, offers a full               serves our national public
     year-long immersive internship.
                                                            spectrum of functional, technical         transportation needs. To
     SMRT hosted the first batch of SIT
                                                            and behavioural competency                strengthen employee relations
     interns this past year, and we look
                                                            development programmes, and               and workplace harmony,
     forward to having them join us as
                                                            partners academic institutions            we drive regular two-way
     full-time employees upon graduation,
                                                            to augment our pedagogical                engagement between
     with a distinct edge over other
                                                            capability. Our partnership with          employees and different
     new hires, equipped with ground
                                                            the University of Birmingham              levels of management to
     experience at SMRT.
                                                            has seen the launch of the                enable clear line-of-sight to
     In 2015, we launched the SMRT Train                    Postgraduate Certificate in Urban         the organisational direction
     Engineer Professionalisation (STEP)                    Railway Engineering (Singapore),          and goals, alongside providing
     programme to develop SMRT Trains                       the most advanced qualification           a platform for ground feedback.
     and Singapore Rail Engineering’s                       that the university has co-developed      Closed-loop feedback structures
     railway engineers. This was                            with any railway operator, and the        and processes further ensure
     coupled with the Chartered                             first programme of its kind in Asia.      that all feedback is actively
     Engineer programme for railway                         In support of SkillsFuture, the           followed up on. Management
     and transportation professionals,                      national effort to deepen skills          walkabouts and townhalls,
     a product of our collaboration                         vital to Singapore’s key industries,      coupled with our staff newsletter
     with the Institution of Engineers,                     SMRT collaborated with the                and digital platforms like GENIE,
     Singapore. This professional                           Employment and Employability              our internal social media portal,
     accreditation recognises the                           Institute (e2i) to develop and            provide staff with a range of
     skills and values attained by our                      operate the Singapore Bus Training        informational touchpoints and
     railway engineers as they undergo                      and Evaluation Centre (SG BTEC).          direct communication channels
     STEP. To date, more than 250 of                        Singapore’s first team-based training     to higher management.
     our engineers have embarked on                         centre for bus drivers and service
     their journey toward chartership.                      controllers, SG BTEC features             These engagement efforts
                                                                                                      are undergirded by the close
                                                                                                      involvement of the National
                                                                                                      Transport Workers’ Union
                                                                                                      (NTWU), our critical partner in
                                                                                                      working toward our vision of
                                                                                                      a cohesive workforce that says,
                                                                                                      stays and strives for SMRT.
                                                                                                      A Collective Agreement is in
                                                                                                      place to govern the rights of
                                                                                                      our non-executive employees,
                                                                                                      and the Union provides a
                                                                                                      platform for educating members
                                                                                                      about their rights, as well as
                                                                                                      a channel for communication
                                                                                                      with Management and airing
                                                                                                      of grievances, if any. A dispute
                                                                                                      resolution process is codified
      It is our priority to build an engaged, enabled and energised workforce.
                                                                                                      in the Collective Agreement to

54
Developing Strong Capability

                                                                                                                               People

                                                                                                     Officially launched in 1993,
                                                                                                     the SMRT Corporation Sports
                                                                                                     and Recreation Club (SCRC) is
                                                                                                     the custodian of employees’
                                                                                                     holistic health and well-being,
                                                                                                     and facilitates the building of
                                                                                                     bonds among employees as
                                                                                                     well as their families and friends.
                                                                                                     SCRC organises recreational
                                                                                                     activities including movie
                                                                                                     outings and talks on health and
                                                                                                     personal finance, and supports
 The latest MySMRT Active Day brought together almost 500 employees from across SMRT, and fostered   the formation of interest groups.
 stronger bonds through team activities.                                                             For instance, the Brisk Walking
                                                                                                     Interest Group has organised
                                                                                                     expeditions up to the Bukit
ensure that disputes are promptly                  In recognition of our efforts to                  Chandu Museum atop Kent
addressed. SMRT actively encourages                tighten labour relations, the                     Ridge Hill and even the grounds
employees to exercise their right to               NTUC has accorded various                         of the Istana. In 2017, the 3rd
join the NTWU through recruitment                  commendations to SMRT over                        MySMRT Active Day brought
roadshows and facilitating the                     the years. In 2017, SMRT Buses was                together almost 500 employees
payment of membership fees                         the proud recipient of the May Day                from across the organisation in
through direct salary deductions                   Partners Award for Uplifting Working              a sporting meet that featured
and the provision of flexible benefits.            People’s Jobs and Welfare.                        a team-based obstacle race
As a result, union membership is                                                                     and fringe activities like mass
                                                   Building a Sustainable
high at 80%.                                                                                         Zumba and golfing.
                                                   Workforce Profile
SMRT’s relationship with NTWU
                                                   As our headcount grows to meet                    Recognising HR Excellence
is anchored on principles of trust
                                                   rising capacity and maintenance
and open communication, with                                                                         We are heartened by the
                                                   needs, we continue to shape a lean
frequent dialogue and consultation                                                                   recognition received for
                                                   and productive workforce with a
on policy and change management.                                                                     our Human Resources (HR)
                                                   sustainable age and nationality
We are committed to furthering this                                                                  practices. In 2017, our HR team
                                                   profile. To retain fit and skilled
strategic partnership with the Union,                                                                garnered top accolades at the
                                                   experienced employees, we
and have inked two Memoranda                                                                         Human Resources Magazine
                                                   extended the reemployment age
of Understanding (MOU) to                                                                            Awards, the Singapore HR
                                                   to 67 years old, ahead of the
cement both parties’ commitment                                                                      Awards and HR Excellence
                                                   change in the national statutory
to co-building our workforce.                                                                        Awards, for our best-in-class
                                                   mandate. To help our workers
The first recognises NTWU as an                                                                      practices in a variety of areas
                                                   better sustain their physical
important strategic partner in                                                                       including compensation,
                                                   well-being, SMRT has partnered
labour relations, and formalises                                                                     employee engagement and
                                                   Fullerton Health in implementing
our mutual commitment to building                                                                    talent management.
                                                   a series of healthcare initiatives,
a future-ready workforce together
                                                   including flu vaccinations, on-site
through the 4E framework,
                                                   physiotherapy treatments, and
featuring Employability for Life,
                                                   chronic disease management
Efficiency and Productivity Increase,
                                                   programmes. Complementary
Enhancement of Safety in our
                                                   Age Management and Workforce
Working Environment, and Employee
                                                   Health taskforces have been
Engagement. The second signifies
                                                   commissioned to address the
our recognition of NTWU as the
                                                   needs of our fast-maturing
representative of professionals,
                                                   workforce and strengthen
managers and executives in
                                                   employees’ physical and mental
the areas of 4P – Protection,
                                                   health. Recommendations from
Professional Development and
                                                   these taskforces include increased
Progress, Placement and Privileges.
                                                   automation, improved ergonomics,
                                                   flexible work arrangements and
                                                   enhanced healthcare provisions.

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