A global gaming & esports media company - CORPORATE PRESENTATION | NOVEMBER 2021
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A global gaming & esports
media company
CORPORATE PRESENTATION | NOVEMBER 2021
CSE: GSQ
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CSE: GSQ
DISCLAIMER
This presentation of GameSquare Esports Inc. (“GameSquare” or the “Company”) is for
information only and shall not constitute an offer to buy, sell, issue or subscribe for, or the
FORWARD-LOOKING STATEMENTS
solicitation of an offer to buy, sell or issue, or subscribe for any securities. The information
Certain statements in this presentation are “forward-looking statements” or
contained herein is subject to change without notice and is based on publicly available
“forward-looking information” under applicable securities legislation. Such forward-looking
information, internally developed data and other sources. Where any opinion or belief is
statements or information are used in this presentation for the purpose of providing
expressed in this presentation, it is based on the assumptions and limitations mentioned
information about management’s current expectations and plans relating to the future
herein and is an expression of present opinion or belief only. No warranties or representations
development of the Company’s business. Any statements that express or involve
can be made as to the origin, validity, accuracy, completeness, currency or reliability of the
discussions with respect to predictions, expectations, beliefs, plans, projections,
information. The Company disclaims and excludes all liability (to the extent permitted by law),
objectives, assumptions or future events or performance (often, but not always using words
for losses, claims, damages, demands, costs and expenses of whatever nature arising in any
or phrases such as “expect”, “seek”, “endeavor”, “anticipate”, “plan”, “estimate”, “believe”,
way out of or in connection with the information in this presentation, its accuracy,
“intend”, or stating that certain actions, events or results may, could, would, might or will
completeness or by reason of reliance by any person on any of it. This presentation should not
occur or be taken, or achieved) are not statements of historical fact and may be
be construed as legal, financial or tax advice to any person, as each person’s circumstances
“forward-looking statements”. Forward-looking statements or information in this
are different. Readers should consult with their own professional advisors regarding their
presentation include, but are not limited to, statements or information with respect to the
particular circumstances. The information contained in this presentation is not directed to
Proposed Transaction, leadership and governance, timing and approvals, the Offering,
persons or entities resident in the United States and does not constitute an offer or solicitation
strategic priorities, anticipated performance of the Company’s operations and the
by anyone in the United States or in any other jurisdiction in which such an offer or solicitation
Company’s business strategy, objectives and expected revenues.
is not authorized or to any person to whom it is unlawful to make such an offer or solicitation,
unless otherwise exempt from United States securities legislation.
Forward-looking statements or information are based on expectations, estimates and
projections at the time the statements are made and involve significant known and
THE SECURITIES DESCRIBED IN THE PRESENTATION HAVE NOT BEEN, AND WILL
unknown risks, uncertainties and assumptions which could cause actual results or events
NOT BE, REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933 (THE “SECURITIES
to differ materially from those presently anticipated including the ability of the Company to
ACT”), OR THE SECURITIES LAWS OF ANY STATE OF THE U.S. AND THE SECURITIES
close the Proposed Transaction and the Offering and its timing, the anticipated benefits of
MAY NOT BE OFFERED OR SOLD WITHIN THE U.S., EXCEPT PURSUANT TO AN
the Proposed Transaction, the ability of the Company to obtain future financings on
EXEMPTION FROM, OR IN A TRANSACTION NOT SUBJECT TO, THE REGISTRATION
acceptable terms, the Company’s future objectives and strategies and ability to achieve
REQUIREMENTS OF THE SECURITIES ACT AND APPLICABLE STATE OR LOCAL
those objectives, the Company’s size and position in the industry and potential growth
SECURITIES LAWS.
strategy, proposed acquisitions and general business, economic, competitive, political and
social uncertainties including the impact of the COVID-19 pandemic.
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CSE: GSQ
DISCLAIMER
A number of factors could cause actual results, performance or achievements to be materially NON-GAAP INFORMATION
different from any future results, performance or achievements that may be expressed or implied
by such forward-looking statements. Should one or more of these risks or uncertainties EBITDA is a non-GAAP financial measures. The principal limitation of non-GAAP
financial measures is that they reflect the exercise of judgments by management
materialize, or should assumptions underlying the forward-looking statements prove incorrect,
about which expense and revenue items are excluded or included in determining
actual results, performance or achievements could vary materially from those expressed or these non-GAAP financial measures. As such, the term EBITDA (earnings before
implied by the forward-looking statements contained in this presentation. Readers should not interest, taxes, depreciation and amortization,) does not have any standardized
place undue reliance on these forward-looking statements. Although the forward-looking meaning under GAAP and therefore may not be comparable to similar measures
statements contained in this presentation are based upon what the Company’s management presented by other companies. Rather, these measures are provided as additional
currently believes to be reasonable assumptions, the Company cannot assure readers that information to complement GAAP measures by providing a further understanding of
actual results, performance or achievements will be consistent with these forward-looking operations from management’s perspective. Unless otherwise indicated, all dollar
statements. Except as required by law, the Company does not have any obligation to advise any references herein refer to Canadian dollars (C$).
person if it becomes aware of any inaccuracy in or omission from any forward-looking
statement, nor does it intend, or assume any obligation, to update or revise these
MARKET RESEARCH AND PUBLIC DATA
forward-looking statements to reflect new events or circumstances. TMarket data and industry forecasts contained in this presentation have been
obtained from industry publications, various publicly available sources and
subscription-based reports as well as from management’s good faith estimates,
which are derived from management’s knowledge of the industry and independent
FUTURE ORIENTED FINANCIAL INFORMATION sources that management believes to be reliable. Industry publications, surveys and
forecasts generally state that the information contained therein has been obtained
A number of factors could cause actual results, performance or achievements to be materially
from sources believed to be reliable. We have not independently verified any of the
different from any future results, performance or achievements that may be expressed or implied information from third-party sources nor have we ascertained the validity or accuracy
by such forward-looking statements. Should one or more of these risks or uncertainties of the underlying economic assumptions relied upon therein. The Company hereby
materialize, or should assumptions underlying the forward-looking statements prove incorrect, disclaims any responsibility or liability whatsoever in respect of any third party
actual results, performance or achievements could vary materially from those expressed or sources of market and industry data or information.
implied by the forward-looking statements contained in this presentation. Readers should not
place undue reliance on these forward-looking statements. Although the forward-looking
statements contained in this presentation are based upon what the Company’s management
currently believes to be reasonable assumptions, the Company cannot assure readers that
actual results, performance or achievements will be consistent with these forward-looking
statements. Except as required by law, the Company does not have any obligation to advise any
person if it becomes aware of any inaccuracy in or omission from any forward-looking
statement, nor does it intend, or assume any obligation, to update or revise these
forward-looking statements to reflect new events or circumstances.
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CSE: GSQ
GAMESQUARE MANAGEMENT
JUSTIN KENNA PAUL BOZOKI KEVIN WRIGHT JAN NEUMEISTER SEAN HORVATH
CEO, GAMESQUARE CFO, GAMESQUARE PRESIDENT, GAMESQUARE HEAD OF EUROPE, GAMESQUARE CRO, GAMESQUARE
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CSE: GSQ
GAMESQUARE TODAY
DIGITAL MEDIA & AGENCIES ESPORTS ORGANIZATIONS
NORTH AMERICA NORTH AMERICA EUROPE NORTH AMERICA INTERNATIONAL
• Digital media group • Branding and go to • Talent & influencer
creating bespoke market consultancy representation • 18 years of excellence in esports • Crossfire franchise based in China
campaigns and agency
• Experience with • 140+ championships in over 30 • League of Legends based in
activations for brands • Clients: Bud Light,
professional athlete titles Mexico City
• Partnerships with 75+ brand building in Nord VPN, US Polo
web sites reaching gaming Assn. • State-of-the-art performance • Earn revenue from league rev
115+ million esports training center and studio facilities share, sponsorship, and prizes
• Juju Smith Schuster, • 11+ million social
fans monthly Josh Hart, etc.. followers across • First of its kind and industry • Opportunities to expand
• Clients: Adidas, influencers leading partnership with Dallas partnerships and monetize content
• Clients: HyperX, MLB, Cowboys
GEICO, Fox Sports, Final Four, and others
Subway
* Represent select brands that GameSquare companies have performed work on behalf of
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CSE: GSQ
BUILDING A LEADING ESPORTS COMPANY
$102MM
DALLAS
Market Cap
COWBOYS
= $13MM
Cash on Hand
LEADING TOP TIER MOST $28MM
DIGITAL MEDIA ESPORTS VALUABLE Illustrative 2022 Revenue
GROUP ORG SPORTS
150+ clients US$27MM Invested FRANCHISE
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CSE: GSQ
WHAT WE’VE DONE
$102.1m
JULY 27 NOV 3
AUG 18
JUN 14 Acquisition Market Cap
MAY 11 of Cut+Sew Roc Nation
+97% Tony Hawk
Awarded US
Polo Assn
Sports
Partnership SEPT 20
(8.0x increase in
valuation over in
12 months)
joins advisory contract
APR 28 board Tim the
Tatman joins
$12.8MM JAN 18 & 22 Q1 financial
results; 97%
Complexity
New Head of YoY growth in JUNE 30
OCT 8
Europe, Jan revenue
Market Neumeister & Acquisition of
Cap New CEO, Complexity and
Justin Kenna agency of record
NOV 24 for the Dallas
Cowboys
Code Red
named Bud
Light Agency $17MM CAD
of Record Financing
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CSE: GSQ
GAMESQUARE PROGRESS
PRO ATHLETES & WORLD-CLASS GROWING NEW REVENUE
CELEBRITIES STREAMING TALENT AWARENESS STREAMS
SMART TEAM BLUE CHIP GOVERNANCE &
EXPANSION BRANDS UPCOMING CATALYSTS 8
CSE: GSQ
OUR STRATEGIC PRIORITIES
CREATE COMPELLING CONTENT
01 OWN MORE VIEWERS
02
03 GROW BRAND RELATIONSHIPS
04
DEVELOP NEW REVENUE STREAMS
05
BUILD A GLOBAL ESPORTS ORG
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CSE: GSQ
DELIVERING ON OUR CORE STRATEGY
01 02 03 04 05
CREATE COMPELLING OWN MORE GROW BRAND DEVELOP NEW BUILD A GLOBAL
CONTENT VIEWERS RELATIONSHIPS REVENUE STREAMS ESPORTS ORG
Adds 70+ streaming talent Complexity generates 3.2 Adds 8 teams expanding Opportunity to significantly Adds world-class teams
including 20+ dedicated live billion viewer minutes branding opportunities grow merchandise to GameSquare group of
streamers annually business companies
Grows product offering for
Esports Awards nominated - 3.4 MM unique viewers per agency businesses Leverage new Dallas Extend Complexity brand
Through the Smoke month Cowboys relationship for into new markets
docuseries New access to collaborate incremental esports events
Highly successful Twitch with Dallas Cowboys Expand into new sports
High quality sponsored events, wth up to 250,000 Enhance monetization of with monetization and
content (Miller Lite, concurrent viewers Sponsorship opportunities content, streamers and path to profitability at top
GameStop, and Dairy MAX) at exclusive, world class Complexity teams of mind
Race to World first among events hosted by Team
One of just four North most watched events in Complexity Realize revenue US$5MM previously
American organizations with gaming opportunities at The Star, a invested in completed
Twitch partnership world-class facility Complexity HQ
10CSE: GSQ
HOW WE GROW COMPLEXITY
Content Media Marketing Sales Merchandise
Grow top tier streaming Enhance & amplify Build COL brand Leverage external sales New COL 'team' drop
and content creators content, streams, and reputation while for immediate sales Collabs with street wear
events bringing the cool growth brands, sports teams &
Internal content
factor world class apparel
development Use 65MM MAU to Monetize COL
drive engagement with Renewed focus on distribution channels brands
COL x Cowboys
COL social platforms Streamer x Player merch
collaborations Build top-tier internal
lines
Develop custom and Grow audience to sales capabilities
programmatic maximize reach and Cowboys x COL merch
Increase brand and collaborations
strategies to maximize engagement
sponsor funnel
reach Create world class merch
11CSE: GSQ
DIGITAL AGENCIES SERVING ESPORTS,
SPORTS, AND ENTERTAINMENT
12CSE: GSQ
MULTI-YEAR ESPORTS & GAMING PARTNERSHIPS
DALLAS
COWBOYS
AGENCY OF EXCLUSIVE
RECORD PARTNERSHIP
Training Camp Access Create Athlete-Centric Strategies
Cowboys Gaming Club Access to Athlete / Gamers
Merchandise Collab Gaming Content Production
Cowboys Players League First Major Activation With Uplive
13CSE: GSQ
COMPLEXITY ASSET OVERVIEW
AMERICA’S EXCLUSIVE TWITCH EXCEPTIONAL TOP TIER
TEAM PARTNERSHIP INVESTORS FACILITIES
WORLD-CLASS BLUE CHIP MAJOR
TEAMS SPONSORS ESPORTS 14
EVENTSCSE: GSQ
COMPLEXITY FACILITIES
Shared
facilities with
Dallas
Cowboys
attracts
MILLER LITE PLAYER LOUNGE
brands, fans INNOVATION LAB
and players
COMPLEXITY HQ @ THE STAR GAMESTOP PERFORMANCE CENTER
www.complexity.gg
15CSE: GSQ
TOM WALKER & TRAVIS GOFF JOINED
GAMESQUARE BOARD OF DIRECTORS
TOM WALKER TRAVIS GOFF
CFO DALLAS COWBOYS & JONES FAMILY OFFICE PRESIDENT GOFF CAPITAL
Mr. Walker is the CFO of the Dallas Cowboys Football Club and Mr. Goff is President of Goff Capital, Inc., the family office of John
for the Jones Family Office. He previously served at KPMG in C. Goff, and manages its existing and prospective public and
various roles across income and transfer tax for high net worth private investments.
individuals, international tax and legal for ultra high net worth
individuals, and global risk for KPMG in North American and He currently serves as a Board Member of Complexity Gaming,
European offices. ProbablyMonsters, Alto, Wyre, Cascade Engineering
Technologies, and Kilburn Media.
Mr. Walker has been married since college and is the proud
father of three children. Tom is a graduate of the Oklahoma Travis previously served as a Board Member of the NASDAQ
State University. listed company Mid-Con Energy Partners.
16CSE: GSQ
2022E PRO FORMA
GROUP FINANCIALS
(illustrative & unaudited)
$28.0
Code Red Reciprocity Complexity Code Red Reciprocity Complexity Gamesquare
LQA Earnout LQA Growth Growth Growth Pro Forma
(2022E) (2022E) (2022E) (2022E)
Note: Based on USD/CAD 1.22;Complexity LQA based on Q3 2021; Code Red LQA as of August 30, 2021, Reciprocity earn out to March 18, 2022, Complexity LQA as of August 30,, 2021
17CSE: GSQ GAMESQUARE.COM
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