A Beginner's Guide to the Baltic Sea Region Strategy - Save the sea Connect the region Increase prosperity
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A Beginner’s Guide to the Baltic Sea Region Strategy Save the sea Connect the region Increase prosperity Finland Latvia Russia Germany Lithuania Belarus Iceland Poland Denmark Estonia Norway Sweden
© Swedish Agency for Economic and Regional Growth Print run 1,000 copies, then print on demand Production: Ordförrådet Illustrations: Maimi Parik Photos: page 14–15 Ordförrådet, page 29 Lund University/Mikael Risedal, page 30 NordicPhotos/Westend, page 31 NordicPhotos/Mikael Andersson, page 32 Per-Erik Adamsson/Ports of Stockholm, page 33 Johnér/Conny Fridh Stockholm, March 2014 Printed by DanagårdLiTHO ISBN 978-91-86987-98-5 Info 0551 If you would like to order this brochure, please visit our website: www.tillvaxtverket.se/englishpages If you have any questions about this brochure, please contact: Maria.evertsson@tillvaxtverket.se
Are you curious about what the EU Strategy for the Baltic Sea Region is and how cooperation might benefit you? Then this is the brochure for you! 3
The EU Strategy for the Baltic Sea Region in brief Why is it so important to cooperate with other Baltic Sea States? What is the difference between the EU Strategy for the Baltic Sea Region, Europe 2020 and the Baltic Sea Region Programme, and how do they all fit together? This brochure provides answers to these questions and more. You’ll learn more about the common objectives that the region is striving to achieve, and what to do if you want to work on a project. What is the EU Strategy for the Baltic Sea Region? The European Union Strategy for the Baltic Sea Region (EUSBSR) is about joint problem-solving – and taking advantage of the opportunities that greater cooperation provides. The Strategy is an agreement between Mem- ber States of the EU and the European Commission to deepen cooperation between the Baltic Sea States in order to tackle joint challenges facing the countries in the region today, such as cleaning up a polluted sea, mitigation against the impacts of climate change, and fighting cross-border crime. 4
Baltic Sea Region Strategy objectives and sub-objectives Save the sea • Clear water in the sea SAVE THE SEA • Rich and healthy wildlife • Clean and safe shipping Connect the region • Good transport conditions • Reliable energy markets • Connecting people in the region CONNECT THE REGION • Better cooperation in fighting cross-border crime Increase prosperity • EUSBSR contributing to the implementation of Europe 2020 • Improved global competitiveness of the Baltic Sea Region • Climate change adaptation, risk prevention and management INCREASE PROSPERITY Read more about the three objectives on pages 10–12! 5
Is the EU Strategy for the Baltic Sea Region a strategy only for the sea? No. The Strategy covers many other joint challenges and oppor- tunities that are specific to the EU countries on the Baltic Sea rim and are better solved together. The Strategy primarily affects the Member States of the EU in the region: Germany, Poland, Lithuania, Latvia, Estonia, Finland, Sweden and Den- mark. Non-EU countries are also participating actively in work with the Baltic Sea Region Cooperation. These include Norway, which is often involved the work, and Russia, an important partner country. In addition, Iceland and Belarus are sometimes involved. 6
Does the Baltic Sea Region What use may the Baltic Sea Region Strategy concern all municipalities and regions? Strategy be to a municipality, region or Yes. Most of the questions taken up by the Baltic Sea Region Strategy organisation? concern, and may involve opportuni- ties for, all municipalities and regions in the countries in the Baltic Sea Region. So it doesn't only concern those with a shoreline to the Baltic It allows you, for example, to: Sea, although the coastal regions • Work with urban planning and sustainability issues from a broader perspective, may find it easier to see the connection and are affected by more • Solve important issues for the future that are fundamental to the develop of the Strategy's Priority Areas. ment of tourism and other related industries for example, • Collaborate on transport issues or maritime safety, • Work with business development to assist enterprises to develop export markets and international partnerships close by, • Get ideas about working smart with Green Public Procurement, • Cooperate on energy issues and other issues that bring together the environment and the economy, • Gain inspiration on how to help young people who have left before completing their schooling • Streamline work with emergency plans and crisis management, • Help gaining support for important development projects from government agencies and authorities at different levels … and much more. 7
Seven reasons to increase cooperation in the Baltic Sea Region Well-prepared cooperation in the Baltic Sea Region has many advantages. Here are seven examples of what you can gain from this kind of cooperation. 1. Smarter problem-solving 4. Bigger market Better conditions for solving common problems that require A bigger market for the products and services of local enter- actions from all involved, for example, the environmental prises, as well as better opportunities to push issues that problems in the Baltic Sea, inadequate transport routes or facilitate export and import, for example, transport issues. access to energy. 5. Increased knowledge and bigger networks 2. Smarter ways of working and methods Increased market knowledge and contacts that make enter- Greater access to ways of working with, for instance, labour prises stronger on the global market. supply and sustainability, which are relevant to all countries covered by the Baltic Sea Region Strategy. 6. Safety and security Cooperation within areas such as crisis management and 3. Better cooperation on environmental issues crime prevention. More opportunities for cooperation on how to prevent flooding and other issues to do with climate change 7. More resources adaptation. By joint ventures you can pool knowledge and financial resources. In addition, there is the opportunity to become a model for Europe and the world when it comes to solving problems across borders! 8
Working with the Baltic Sea Region Strategy Why Baltic Sea Region cooperation? What advice would you give to others – The County Council has identified demo- interested in starting some form of graphics as an important issue for the future. cooperation in the Baltic Sea Region? We have a high average age in Norrbotten • Don’t allow it to remain just an idea. and saw the opportunity to analyse this issue Make it a reality! together with others in the Baltic Sea Region in Ewa Hedkvist a similar situation. We wanted to learn and from • Look beyond the administrative obstacles. Petersen this develop methods so that we can become • Have the attitude that there is a lot to learn. Project manager Norrbotten forerunners. • Language is not a problem. Everyone speaks County Council English, but no one has English as their first Photo: PRO language. What are the most rewarding aspects of the cooperation? – It is very rewarding: not only working with different countries, but also with different skills. You learn different ways to tackle a problem and different ways of thinking. At the same time, we have in common that we all want to improve ”our” region.
What do the three objectives mean? The EU Strategy for the Baltic Sea Region has three main SAVE THE SEA objectives: saving the sea, connecting the region and increasing prosperity. • Clear water in the sea • Rich and healthy wildlife Save the sea • Clean and safe shipping We can only save the Baltic Sea together – one of the world’s most polluted seas, and greatly in need of remedial action. This objective concerns the Baltic Sea’s vulnerability to eutrophication, pollution and over-fishing for example, which place particularly high demands on cooperation within the region. The objective Save the sea is about achieving a good environmental status and biological diversity in the sea and making the Baltic Sea Region a model region for clean shipping. A clean Baltic Sea not only provides better conditions for the people who live and work around it. It also provides opportunities to develop the tourism and hospitality industry – an industry that is growing and thus becoming increasingly important for the economy and employment. 10
Connect the region Large parts of the Baltic Sea Region are sparsely populated with long dis- tances to other markets. For historical reasons, its transport systems and energy markets have developed independently of each other and are not yet sufficiently integrated to take the best advantage for the region’s potential in CONNECT THE REGION terms of competitiveness and its quality of life. Better cooperation is needed to improve the region’s transport systems and to secure its energy supply. Connecting the region is also about bringing people closer together to be • Good transport able to take advantage of a larger critical mass when it comes to knowledge, conditions ideas and enterprise. This can be achieved through student and research exchanges and business contacts for instance, or by developing the region’s • Reliable energy markets potential as a tourist destination. • Connecting people in the region It might also be about concrete partnerships for fighting cross-border crime such as human trafficking and the smuggling of contraband, etc. • Better cooperation in fighting cross-border crime 11
Increase prosperity Develop the Baltic Sea Region – create a region of growth! With the enlar- gement of the European Union in 2004, today eight of the nine Baltic Sea States are also members of the EU and thus part of the EU’s single market. This means greater opportunities for trade and exchanges of skills and INCREASE PROSPERITY knowledge. Trade between the Baltic Sea States is already substantial, but could increase. • EUSBSR contributing to The Baltic Sea States can improve their competitiveness and increase pros- the implementation of perity by cooperating more on R&D and deepening and fulfilling the single Europe 2020 Strategy market in various ways. • Improved global Strong sectors in the Baltic Sea Region include IT, environmental techno- competitiveness of the logies, health, and the wood and forest products industry. Through better Baltic Sea Region partnerships including clusters in areas of common strength, the region can • Climate change adapta- be developed into a stronger global player. tion, risk prevention and management 12
The Action Plan for Good to know about the Baltic Sea Region! the Baltic Sea Region Strategy • The Baltic Sea Region is one of the most competitive regions in the world. There is an Action Plan for the EU Strategy for the Baltic Sea Region which • By 2020, it is anticipated details the three objectives. Priority areas are identified for each of the ob- that almost EUR 10 billion jectives with appointed responsible government agencies and ministries in will be converted into more the different Baltic Sea Region States. than 1000 projects within the EU’s territorial coopera- The Action Plan, which is now available in all the languages of the region tion programmes. and English, also describes Flagship projects which are intended to serve as inspiration. One way of using this Action Plan is to search in it for words that best correspond to your area of interest. You can download the Action Plan from www.balticsea-region-strategy.eu For example, you could Culture search for the words … Transport Business 13
Our main trading partners are in our neighbouring area. We can stand stronger globally by working together. Save the sea Connect the region Increase prosperity The Baltic Sea is a resource for human health and Finland Latvia well-being. But it also Russia Germany Lithuania provides great potential Belarus for job creation and Iceland Poland Denmark growth. Estonia Norway 14 Sweden
Partnership gives us the opportunity to share each other’s knowledge, ideas and solutions. 15
What do I do if I want to work Could town twinning with a EUSBSR project? provide an opening? Many municipalities have twin towns in another Baltic Sea Region States. • Start from your own development needs. These contacts can provide an opening for • Get help from others who have experience of cooperation projects, establishing partnerships. for example, those described in this brochure. • Attend thematic conferences and make contacts. • Ensure that you have all the stakeholders essential to achieving your goals with you from the start. You find contact information to key stakeholders in the Baltic Sea Region at www.balticsea-region-strategy.eu 16
How your work with the Baltic Sea Strategy is promoted! How is a municipality’s or region’s implementation of a project The Baltic Sea Strategy in line with the Baltic Sea Strategy promoted? is firmly established with all Member State There is great interest from the EU and stakeholders around the Baltic Sea governments. Region in learning about projects that contribute to the Strategy. It means that you are welcome to share information about your project to others. At www.balticsea-region-strategy.eu you find tools to help you com- municate your Baltic Sea Region project. 17
Working with the Baltic Sea Region Strategy Why Baltic Sea Region cooperation? What advice would you give to others who – We want to help develop the whole Baltic Sea are interested in starting some form of region into the ’domestic’ market for our mem- cooperation in the Baltic Sea Region? ber enterprises. • Be persistent, patient and present. – There is huge growth potential for environ- • Think from the customer’s perspectives. mental technologies in the region, especially if Håkan Knutsson you include Russia, Belarus and even Ukraine. • Approach markets and people with sincerity CEO and respect. They are generally well-educat- Sustainable Business Hub, Malmö – The countries south of the Baltic are generally ed, serious and have outlooks that can enrich very positive to our region. So we have advan- us, besides the purely commercial gains. tages there that we shouldn’t neglect. What is the most rewarding aspect of the cooperation? – There is a positive attitude to change and improvement. – Meeting with people and entrepreneurs from neighbouring but nonetheless different cultures. We have many similarities but there are also stimulating differences. There will be interesting work to do there for the foreseeable future. 18
Working with the Baltic Sea Region Strategy Why Baltic Sea Region cooperation? Port of Gävle developed a method for converting – We’ve based our actions on our Vision 2025 and contaminated dredging spoil into building mate- our municipal objectives, ’docking’ them from a rials. A further example is Bridging Baltic, a project multi-level perspective to the Baltic Sea Strategy using culture to reach out to new target groups. and Europe 2020. In areas that coincide, we look for opportunities for cooperation with others. What advice would you give to others who Annika Lundqvist want to work with cooperation in the Baltic Head of Unit Can you give an example of issues Sea Region? International office where working from a Baltic Sea Region Gävle Municipality • Have faith that cooperation with others leads to perspective adds value? development. – We share many of the challenges we are facing with cities and regions in other Baltic Sea Region • Start from your own objectives and plans, place them in a wider context and find opportunities States. In this programming period, we have par- for cooperation. ticipated in several projects with connections to the Baltic Sea Region Strategy. These are projects • Utilise existing, developed contacts (for exam- where cooperation with others has led to con- ple, town twinning and international networks crete development and benefits, both locally and such as the Union of Baltic Cities) and seek out transnationally. new contacts by participating in thematic con- ferences. – An example is the Baltic Climate project stud- ying the impacts of climate change: on the one • Invest in your own project organisation – steer- hand to provide input for changes in building ing group, project management, finance and permit regulations for example, and on the other accounting. This is useful in running a project hand to review potentials for developing new and positive for an effective implementation of services and products. In the SMOCS project, the the project results in your own organisation. 19
Working with the Baltic Sea Region Strategy Why Baltic Sea Region cooperation? What are the most rewarding aspects of – Trelleborg Municipality is dependent on a the cooperation? living sea for its economy and good quality of – The new knowledge and new perspectives life. We are seeing the clear impacts of eutrophi- that come from the cooperation. cation in the form of changing ecosystems with – Opportunities to seek joint funding from more filamentous algae, for example. We also Matilda Gradin the EU and thus gaining the opportunity to have a large port with cargo and ferry services Environmental implement bigger and better environmental to Poland and Germany, which are important for Strategist measures that there is no room for in a munici- Trelleborg the municipality but, at the same time, impact Municipality pal budget. the environment. Because we share a common sea, it is obviously important to cooperate on issues relating to discharges of effluent, coun- What advice would you give to others who ter-measures, rules for shipping, etc. are interested in starting some form of cooperation in the Baltic Sea Region? • Be thorough in the application phase and try to find good partners who have similar objectives. • Don’t get too stressed about the administra- tion. • Don’t be afraid to test things out, it’s fun and often a boost for the organisation. 20
Working with the Baltic Sea Region Strategy Why Baltic Sea Region cooperation? can develop regions located in the shadow of – As early as 1996, the East Sweden Regional large metropolitan areas. Here, we cooperated Council pointed out the importance of coop- with partners in Finland, Lithuania and Poland. eration in the Baltic Sea Region. This led to us In the Baltic Eco Mussel project, we are cooper- establishing a special function that provides ating with Finland, Estonia and Latvia on how support to the Regional Council’s areas of activi- Hans Bjurbäck mussel cultivation can be used to both create ty and its members in monitoring issues related East Sweden jobs in the archipelago and clean the water in to the Baltic Sea Region. It’s about stimulating, Regional Council the Baltic Sea. developing and coordinating relationships; about skills, information and collaborative pro- jects (in particular from EU programmes) with What advice would you give to others who partners from the Baltic Sea Region. are interested in starting some form of cooperation in the Baltic Sea Region? Can you give an example of issues where • Get yourself a good network of partners that working from a Baltic Sea perspective adds you can rely on and keep your network alive. value? Monitor how your own ideas for cooperation – We use our well-developed networks in the match up with the EU programmes. Baltic Sea Region to work with issues that are • Don’t hesitate to take advantage of oppor- important to us, for example, regional develop- tunities for seed finance available to develop ment planning. One project dealt with how we your project idea. 21
Is there funding available in the Baltic Sea Region Strategy? The Baltic Sea Strategy comprises strategic guidance and assistance in prioritising joint actions – there is no specific funding allocated to the Strategy. However, there are programmes where you can apply for funding Read more about to support cooperation actions among the Baltic Sea Region States. funding sources at: For the 2014–2020 programming period, you can apply for funding for cross-border cooperation in most of the EU programmes, such as pro- www.balticsea-region-strategy.eu grammes under the European Regional Development Fund and Social Fund programmes, and the European Agricultural Fund for Rural Development. 22
How it all fits together! Different strategies, plans and programmes affect work with development issues locally and regionally. But this does not mean that there is any con- flict between them. On the contrary. They build on each other. Working with the Baltic Sea Strategy also means, for example, working towards the objectives of Europe 2020. 1 Europe 2020 Cohesion Policy 2 Macro regional level Macro regional strategies 3 Member State level 1. National plans 2. National programmes 4 Regional level Structural Fund programmes 23
Why a common strategy for the Baltic Sea Region How does the Baltic Sea Strategy in particular? relate to Europe 2020? • Our main trading partners are found in the Baltic Sea Region. Europe 2020 is about smart, sustainable growth for all. It is an overall • We have common strategy for the entire EU that is consistent with the ambitions of the challenges related to EU Strategy for the Baltic Sea Region. the environment, growth and demographics. The Baltic Sea Region Strategy complements Europe 2020 by taking as its starting point in what is specific to the Baltic Sea Region, and which can • We have opportunities best be implemented jointly among these eight northern EU countries. to position the region in So there is no conflict between the two strategies. On the contrary, the a global context. Baltic Sea Strategy aims to make it easier for the Baltic Sea Region States to achieve the Europe 2020 targets. 2020 0 Europe 202 tegy a Stra Baltic Se 24
What is the difference between the Baltic Sea Region Strategy and the Baltic Sea Region Programme? There is good general information The Baltic Sea Region Strategy is a strategic document for issues that are of in English here: www.balticsea-region-strategy.eu particular importance for the region. The Baltic Sea Region Programme is one of many EU programmes that actors can access for cross-border coop- eration. The Baltic Sea Region Programme is the only one of these pro- grammes that covers the entire Baltic Sea Region, and thus it is common therefore to apply for funding for actions within the Baltic Sea Strategy from this programme. But all EU programmes in the region are intended to contribute to the Baltic Sea Region Strategy, for example the Europe- an Agricultural Fund for Rural Development Programme, the European Regional Development Fund Programmes and the European Social Fund’s programmes. It is therefore important to point out other opportunities, and to consider a combination of different EU programmes. 25
Want to access more detailed information? If you would like to access more detailed information about the EU Strategy for the Baltic Sea Region, you can look in the Action Plan (the address is in the margin of this page). Below is a list of the 17 different priority areas in the Action Plan. Each point corresponds There is good to a section that you can easily search for. general information in English here: Save the sea www.balticsea-region-strategy.eu Agri – Reinforcing sustainability of agriculture, forestry and fisheries Bio – Preserving natural zones and biodiversity, including fisheries Hazards – Reducing the use and impact of hazardous substances Nutri – Reducing nutrient inputs to the sea to acceptable levels Safe – To become a leading region in maritime safety and security Secure – Protection from emergencies and accidents on land Ship – Becoming a model region for clean shipping Connect the region Crime – Fighting cross-border crime Energy – Improving the access to, and the efficiency and security of the energy markets Transport – Improving internal and external transport links 26
Increase prosperity Culture – Developing and promoting the common culture and cultural identity Education – Developing innovative education and youth Health – Improving and promoting people’s health, including its social aspects Innovation – Exploiting the full potential of the region in research and innovation Internal market – Removing hindrances to the internal market SAVE THE SEA SME – Promote entrepreneurship and strengthen the growth of SMEs Tourism – Reinforcing cohesiveness of the macro-region through tourism Horizontal actions Actions to bring the countries in the region closer together and thus reinforce the cooperation in the Baltic Sea Region Strategy CONNECT THE REGION Strengthening multi-level governance including involving civil society, INVOLVE business and academia. To increase the co-operation with neighbouring countries to tackle joint NEIGHBOURS challenges in the Baltic Sea region. PROMO Boosting joint promotion and regional identity building actions. SPATIAL Encouraging the use of Maritime and Land-based Spatial Planning in all Member States PLANNING around the Baltic Sea and develop a common approach for cross-border cooperation. SUSTAINABLE DEVELOPMENT Sustainable development with a focus on climate change. INCREASE PROSPERITY AND BIO-ECONOMY 27
Read about some of the projects in Working with the the Baltic Sea Region Baltic Sea Region Strategy on the following pages. Why Baltic Sea Region cooperation? – The Baltic Sea Region is an important market for our enterprises and the contacts we have with indus- try organisations can be of great help in commercial Erika Hinz contexts. The Baltic Sea Region has great develop- General Manager ment potential and we believe that partnerships Teknikdalen strengthen both us and our enterprises in the global Foundation Borlänge market. What are the most rewarding aspects of the cooperation? – Exchange of experience on incubators and financing. What advice would you give to others who are interested in starting some form of cooperation in the Baltic Sea Region? • Create networks with similar organisations. • Be open to learning and being influenced by the experiences of others. 28
Best practise Critical mass important for the “This has worked very well and has led to development of nanotechnology many new, innovative products.” –There is great potential for We have established good cooperation region, allowing them to be devel- growth in the economy when mainly with Denmark, northern Ger- oped. it comes to nanotechnology many and the Baltic States through a and smart materials, says number of projects in recent years. An example is the University of Tartu, Lars Montelius, professor at Estonia, which invites local enterprises the University of Lund. Besides the research environments in in to be informed about the research. the different countries, this coopera- tion extends to municipalities, regions, –This has worked very well and has and business and industry. Lars Mon- led to many new, innovative products, telius stresses that above all the pro- says Lars Montelius. We have the same jects give a legitimate reason to gather kind of cooperation with Swedish en- together actors that do not normally terprises. We have built up a network cooperate closely with each other. of more than 2000 names of individu- als working in enterprises and organ- – For example, the cooperation has isations in the greater Öresund area contributed to us having opened up that have activities related to smart research infrastructure to SMEs in the materials and nanotechnology. If you would like more information, you can contact professor Lars Montelius at lars.montelius@ftf.lth. 29
Best practise Demonstration farms pave the way for environment-friendly agriculture The Baltic Deal project spreads knowledge about concrete meas- ures to mitigate the environmental impacts of agriculture. The project’s long-term objective is to reduce emissions of the nutrients nitrogen and phosphorus from farms in the Baltic Sea Region in order to reduce eutrophication. Eutrophication leads to a string of problems that destroy the environ- ment for both humans and animals. Sweden, through the Federation of Swedish Farmers (LRF), is one of the seven partners in the project. 30
“The project’s long-term objective is to reduce emissions of the nutrients nitrogen and phosphorus.” Baltic Deal has built up a network But investments cost, and some of 118 demonstration farms in the form of aid may be needed to pro- Baltic Sea States in order to show vide farmers with opportunities to how environmental impacts can be invest in new fertilizer spreaders, reduced while farmers retain their new manure tanks, renovating their profitability and competitiveness. stables or other things to make their farms more environment-friendly. – We have a good knowledge of what needs to be done, says Stina If you would like more information about Baltic Bergström, LRF. Through Baltic Deal, go to the Federation of Swedish Farmers’ Deal, we’ve created important website. You can also contact Stina Bergström knowledge transfer between farmer at stina.bergstrom@lrf.se organisations, advisory organi- sations and farmers both within the countries and across national borders. 31
Best practise Multi-level governance “We need to gain a better understanding of the for more effective planning different planning cultures in the Baltic Sea Region.” In order to achieve well-planned – In the worst case, planning done – We have received aid from all the and efficient transport in the Baltic on one side of a border doesn’t con- transport ministries in the Baltic Sea Sea Region, it’s not enough for one nect at all with what is happening on Region to develop more effective region or municipality to identi- the other side, says Mathias Roos, working methods for the planning fy the needs and be responsible responsible for the BSR TransGov- and implementation of transport for the planning. The state level ernance project in Region Blekinge. infrastructure, says Mathias Roos. generally also needs to contribute One of the objectives is to develop a finance and expertise. – We need to gain a better under- common forum where we can raise standing of our different planning cross-border planning issues. Today, This is called multi-level govern- cultures in the Baltic Sea Region there is no such forum. ance, and is about how the best and who does what in planning and decisions are made through interac- implementation. tion between different levels in the community. Multi-level governance The project involves 23 partners is a pathway to resource efficiency from all of the EU Baltic Sea States in activities. We must also plan with and Norway. other countries if the transport sys- Read more about the project at www.transgovernance.eu or contact tem as a whole is to function well. mathias.roos@regionblekinge.se 32
Best practise Easier car “We have increased the proportion of pedestrian passengers free travel by 9 per cent thanks to this cooperation.” Better information to passengers, – We’ve increased the proportion of coordinated timetables and the pedestrian passengers by 9 per cent expansion of connecting services thanks to this cooperation, says Leif is making it easier to travel with- Petersson in Karlskrona munici- out a car in the Baltic Sea Region. pality. Besides improved service for passengers, because many are now Previously, it was unusual to use the leaving their cars at home, we’ve ferry services between Karlskrona been able to free up space on the and Gdynia if you were not driving ferries for goods. All in all, it means a car. But thanks to a cooperation we can utilise the ferry services project, this has now become an op- more efficiently. This is important tion, and the results are appreciable. because the volume of goods is rising and we want to be able to reduce our environmental impact. Would you like more information? Visit www.interfaceproject.eu/ 33
Best practise Joint solutions for an ageing population structure The demographic trend in the Bal- She views cooperation between the we can learn from. And Germany has tic Sea Region of an ageing popu- countries as quite natural, because been working for a long time on the lation with fewer younger people the problems are the same through- issue of age management in the work- demands innovative thinking in all out the region. place, says Ewa Hedkvist Petersen. the Baltic Sea States. – We have the same challenges. In The Best Agers project has shown – We can’t just hope that more peo- any case, outside the metropolitan that older people can contribute to ple will move here. We must look areas. economic activities and innovation after the people we have, otherwise processes not only by remaining in we won’t be able to provide public According to Ewa Hedkvist Peters- the labour market, but also in many services in our rural areas, says Ewa en, there is a lot of knowledge in other roles. For example, as men- Hedkvist Petersen of the Norrbotten our neighbouring countries that we tors, senior advisers or contractors. County Council, who worked with can benefit from. the demographics issue in the Baltic – For this to work well demands a – Finland is at the forefront of re- change in outlook and attitudes, in Sea Region in one finished project, search on the elderly while Norway with another in the pipeline. particular when it comes to man- has a policy for senior citizens that agement. 34
“We must look after the people we have, otherwise we won’t be able to provide public services in our rural areas.” This issue is the subject of the new project, Best Agers Lighthouses, where age management will be test- ed in eight enterprises and public institutions in the Baltic Sea Region. The project is intended to result in good examples of how, in order to facilitate generation renewal, enter- prises can retain older employees and promote cooperation between different age groups. Would you like to read more about the Best Agers project? Go to www.best-agers-project.eu/ 35
Info 0551. Production: Ordförrådet. Printed by: DanagårdLiTHO. Print run 1,000 copies, March 2014. Then print on demand. Tillväxtverket Swedish Agency for Economic and Regional Growth Tel 08-681 91 00 www.tillvaxtverket.se A Beginner’s Guide to the Baltic Sea Region Strategy Are you curious about what the EU Strategy for the Baltic Sea Region is and how it might benefit you? This brochure is for those who want a quick and easy overview of the Baltic Sea Region Strategy. Why is it important to coop- erate with others in the Baltic Sea Region in particular, and why has the EU developed a strategy for the region? What is the difference between the EU Strategy for the Baltic Sea Region, Europe 2020 and the Baltic Sea Region Programme, and how do they all fit together? You’ll find answers to these and many more questions in this brochure. Above all, it describes what use stakeholders can make of the Baltic Sea Region Strategy and what to do if you want to work with a project.
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