82nd Convention and Trade Show - NBWA

Page created by Kirk Silva
 
CONTINUE READING
82nd Convention and Trade Show - NBWA
82nd Convention and Trade Show
 September 22-25, 2019 • Caesars Palace Las Vegas
82nd Convention and Trade Show - NBWA
NBWA’s 82nd Annual Convention
                                               and Trade Show will take place
                                               September 22 – 25, 2019, at
                                               Caesars Palace in Las Vegas. Make
                                               your plans to attend today!

                                                This year’s Convention will offer an
                                                exciting program packed with dynamic
                                                speakers. We will hear from Jim
                                                Koch and Sam Calagione, political
                                                analyst and Gen Z expert Kristen
Soltis Anderson and Thunderbird pilot Col. Nicole Malachowski. In addition,
we will get the latest on important industry developments and have discussion on
the most pressing issues impacting your business. The Convention also features 21
education seminars that focus on topics ranging from sales and warehousing, to
leadership and technology. As a reminder, there is no additional fee for your seminar,
but don’t forget to register in advance!

This year’s Trade Show floor will be filled with more than 280 exhibiting
companies offering innovative products and services to help your company grow.
New to the show floor are face-to-face talks – you and your team won’t want to miss
the opportunity to pick up a few new ideas or learn about a new product.

We encourage all distributors to attend the Distributor Member Meeting on
Sunday, September 22, from 3:00 – 5:00 p.m. This important session offers
a candid forum for distributor members to hear from NBWA elected leaders and
professional staff about the challenges and opportunities facing the beer distribution
industry today. Learn what NBWA is doing to help you grow your business and
strengthen America’s independent system of alcohol distribution.

Register online at nbwa.org or return the enclosed registration form. Be sure
to take advantage of the discounted fees for early registration and for multiple
registrants. And don’t forget to make your reservation at Caesars Palace today to
receive discounted room rates.

See you in Las Vegas!

Michael Schilleci					Craig A. Purser
NBWA Chairman of the Board 			 NBWA President and CEO
82nd Convention and Trade Show - NBWA
Caesars Palace –
The Best Location
on the Strip!
Whether you are interested in fine dining, the
latest nightclub or just taking in the sights, the best
of Las Vegas is within steps of Caesars Palace.

Restaurants
From celebrity-owned concepts and a world-
class buffet to upscale dining and casual fare,
Caesars Palace offers the finest restaurants on
the Las Vegas Strip. The world’s first Gordon
Ramsay Hell’s Kitchen restaurant is turning
up the heat. Also new to Caesars is Pronto By
Giada. Check out her signature Italian fare with
California influences. Several other renowned
chefs and famous restaurants are housed in
Caesars Palace including Asian fusion favorite
Nobu, Bobby Flay’s Mesa Grill, New York
City’s famous Rao’s and Gordon Ramsay
Pub and Grill.

Shopping
The Forum Shops at Caesars Palace
feature something for everyone – from lavish
stores such as Burberry, Christian Dior and
Louis Vuitton to Nike, Gap and Sephora. The
Forum Shops include more than 160 boutiques.
You can explore the Shoppes at the Palazzo,
visit The Grand Canal Shoppes at the Venetian
or walk the Las Vegas Strip and see what you
find!

Sites
Don’t miss getting your ticket to ride the
High Roller! At 550 feet tall, this ride offers
unparalleled views of the downtown area, day
and night. Afterward, head to the LINQ, where
shops, restaurants and bars are waiting. And
don’t forget to check out the shows on the
Strip. Whether you’re interested in headline
entertainment, a Cirque show or you want to
dance the night away, you can find it in Las
Vegas.
                      Questions?
                      Call NBWA at 800-300-6417 or
                      email info@nbwa.org.
82nd Convention and Trade Show - NBWA
General Session Highlights
                  Kristen Soltis                     published by The New York Times, The
                  Anderson                           Washington Post and other prominent
                  Political Analyst and              publications, and she regularly appears on
                  Gen Z Expert                       television programs such as Good Morning
                       Kristen Soltis Anderson       America, Morning Joe and Real Time With
                    is co-founder of Echelon         Bill Maher.
                    Insights and has over a             Anderson will examine hot-topic trends
                    decade of experience in          and how they influence the way youth,
the public opinion research industry. She            women, minorities, millennials and Gen Z
is the is author of The Selfie Vote: Where           approach modern decision making, from
Millennials are Leading America (And How             their purchases to their politics.
Republicans Can Keep Up) and is at the
forefront of research into the views of the                            Col. Nicole
millennial generation. Anderson was named                              Malachowski
one of ELLE Magazine’s “Most Compelling                                First Woman
Women in Washington” in 2016 and was                                   Thunderbird Pilot
previously named one of TIME Magazine’s                                  Col. Nicole Malachowski
“30 Under 30 Changing The World.”                                     is a leader, combat veteran,
   Anderson is an ABC News political                                  the first woman pilot on the
commentator and a columnist at The                   Thunderbirds Air Demonstration Squadron,
Washington Examiner. Her work has been               a White House fellow and an inductee

                                                 “Growing the Beer Category
                                                 by Joining Forces”
                                                 Jim Koch            Sam Calagione
                                                 Founder             Founder
                                                 Boston Beer Co.     Dogfish Head Craft
                                                                     Brewery

                                                    Earlier this year, two beer industry leaders
                                                 announced they were joining forces in a
                                                 permanent collaboration. As founders of two
                                                 innovative and now iconic breweries, Jim and
                                                 Sam have helped transform the beer industry.
                                                 Hear their perspective and thoughts about
                                                 how the beer industry can return to growth in
                                                 their first joint address since the merger.
82nd Convention and Trade Show - NBWA
Schedule
into the Women in Aviation International
                                                                          of Events
Pioneer Hall of Fame. Malachowski has          Friday, September 20
a distinguished 21-year Air Force career       Noon – 5:00 p.m.            NBWA Board and
that exceeded her wildest dreams. But the                                  Committee Meetings
dream came to an end when a devastating
                                               Saturday, September 21
illness left her unable to speak or walk for
                                               8:00 a.m. – 2:00 p.m.       NBWA Board and
ten months. An indomitable spirit, Nicole                                  Committee Meetings
fought back against overwhelming odds          8:00 a.m. – 5:00 p.m.       Registration Desk Open
and prevailed. Nicole’s three key beliefs
are: failure and risk is the price for entry   Sunday, September 22
for achieving something great; sometimes       8:30 a.m. – Noon      NBWA Board and
                                                                     Committee Meetings
you need to yield to overcome; and her         8:00 a.m. – 6:30 p.m. Registration Desk Open
personal mantra – “nobody wants to lead a      1:30 – 2:45 p.m.      Education Seminars
scripted life.”                                3:00 – 5:00 p.m.      Distributor Member
                                                                     Meeting
                  Michael Schilleci            5:30 – 6:30 p.m.      PAC Chairman's Circle/
                                                                     Company Honor Roll
                  2018 – 2019 Chairman of                            Reception
                  the Board                                          (By Invitation Only)
                  National Beer                5:30 – 6:30 p.m.      Next Generation
                  Wholesalers                                        Leaders Happy Hour
                                                                     (Next Gen Leaders
                  Association
                                                                     Only)
                      Michael Schilleci        6:30 – 8:30 p.m.      Welcome Reception
                   is the president of         Evening		Supplier Hospitalities
Supreme Beverage Company, Inc. in
                                               Monday, September 23
Alabama, a third-generation, family-owned
                                               7:00 a.m. – 5:00 p.m.       Registration Desk Open
and -operated beverage distributor that        8:00 – 9:15 a.m.            Education Seminars
has been building beer and non-alcoholic       9:30 a.m. – Noon            Opening General
brands since Joseph B. Schilleci, Sr.,                                     Session
founded the company in 1946. Today,            Noon – 4:30 p.m.            Trade Show Floor Open
Supreme Beverage services 18 counties          Afternoon/Evening           Supplier Meetings and
                                                                           Events
out of their three distribution facilities.
   Schilleci has devoted years of service      Tuesday, September 24
to NBWA’s Board of Directors where             7:00 a.m. – 5:00 p.m.       Registration Desk Open
he has worked to advance the mission           8:00 – 9:15 a.m.            Education Seminars
and vision of the association. During          9:30 a.m. – Noon            General Session
                                               Noon – 4:30 p.m.            Trade Show Floor Open
his tenure, Schilleci served as the
                                               Afternoon/Evening           Supplier Meetings and
chairman of NBWA’s Political Action                                        Events
and Communication and Public Affairs
committees and has held all elected            Wednesday, September 25
positions. He has been a tireless advocate     Morning 		Supplier Meetings
for the independent beer distribution          Departures
industry.

                                                                       Questions?
                                                                       Call NBWA at 800-300-6417 or
                                                                       email info@nbwa.org.
82nd Convention and Trade Show - NBWA
General Session Highlights
                   Brian Gelner                    Company services 20 counties in Missouri.
                   2019 – 2020 Chairman of            During his service on the NBWA
                   the Board                       Board, Gelner has led the Innovation and
                   National Beer                   Technology, Industry Affairs, Membership,
                   Wholesalers Association         Finance and State Association Committees.
                       Brian Gelner is the         He has also served in every elected officer
                    executive vice president       position on the NBWA Board. Gelner is
                    and CFO of Heart of            also an active member of the Missouri Beer
America Beverage Company in Missouri,              Wholesalers Association. He has been a
a family-owned business for over 40 years.         staunch advocate for beer distributors and
Gelner works alongside his brother bringing a      will continue his industry leadership as
diverse portfolio of quality brands to southwest   NBWA’s Chairman of the Board.
Missouri. Today, Heart of America Beverage
                                                                      Craig A. Purser
                                                                      President and CEO

                     Distributor
                                                                      National Beer
                                                                      Wholesalers Association
                        Member                                           Craig Purser is the
                        Meeting                                        president and chief
                                                                       executive officer of NBWA.
                   Sunday, September 22
                                                                       He serves as the primary
                           3:00 – 5:00 p.m.
                                                   advocate for America’s 3,000 independent
  Distributors should arrive in time to join       beer distribution companies, which employ
  fellow beer distributors and the NBWA            141,000 men and women, build brands of all
  elected leadership for candid conversation       sizes and deliver enormous consumer choice
  about the most pressing issues facing            in every congressional district in the U.S.
  distributors today in an off-the-record             Together with the NBWA Board and
  setting. Make sure you are there to hear the     staff, Purser guides policy, regulatory and
  latest information on important distributor      legal strategy at the national level and
  and industry issues and take the opportunity     has expanded NBWA’s support for state
  to share what is on your mind. Don’t miss
                                                   associations that advocate for independent
  this important session.
                                                   beer distributors in state legislatures. He also
                                                   works with distributors to ensure the NBWA
                                                   PAC remains one of the top political action
                                                   committees in the country year after year.
                                                      A respected lobbyist in the nation’s
                                                   capital, Purser has been recognized by The
                                                   Hill newspaper as a Top Lobbyist three
                                                   years in a row. Purser was recently awarded
                                                   the American Beverage Licensees’ Top
                                                   Shelf Award, the highest honor presented by
                                                   America’s beer, wine and spirits retailers.
82nd Convention and Trade Show - NBWA
Education Seminars
Sunday, September 22, 1:30 – 2:45 p.m.                   strategies to increase sales and profitability.
                                                         Review three ways to increase sales and
The Future of Brick & Mortar                             how each can be applied to your business.
Shopping                                                 Discuss keys to successful brewery
  Sponsored by the Beer Industry                         relationships and leveraging them to grow
  Electronic Commerce Coalition (BIECC)
                                                         sales. Use one-page checklists to improve
  While e-commerce remains a fast-growing                your business results. Kary Shumway, author
  channel, it’s not the only innovation being            of Beer Business Finance, is an expert in
  made by retailers to enhance the consumer              teaching finance to non-financial managers so
  shopping experience. Hear from industry                your company can increase profits along with
  and retail leaders as they provide a glimpse           increasing top line sales.
  at what retail shelves and store layouts will
  look like in the future and how it will benefit all
                                                        Monday, September 23, 8:00 – 9:15 a.m.
  segments of the industry.
                                                        Benchmarking – You Must Do It!
Bang for the Buck: A Strategic                           Craig Van Horn, Ippolito Christon & Co.
Approach for Beer Knowledge                              Almost every distributor wants to know how
Training Development                                     it compares to other distributors. What
  Ray Daniels, Cicerone Certification                    can I do to improve my performance? Am I
  Program                                                getting an adequate ROI? Comparing your
  David Kahle, Master Cicerone®
                                                         operating performance with other distributors
  Veteran trainers and beer experts present              is critical to evaluating and improving your
  an easy-to-follow framework for training               business. Craig Van Horn will use both public
  assessment and development. The overall                and private data from dozens of distributors
  plan revolves around a five “T” paradigm               to compare performance of distributors
  – targets, topics, techniques, touchstones             by company size, performance level,
  and timeline – to ensure that you don’t just           geographic location and other characteristics.
  “do training” but actually achieve results             You will learn how to calculate your own
  for the company through your efforts. This             minimum Hurdle Rate to evaluate all assets
  approach includes suggestions on how                   deployed. This in turn can lead to effective
  to make training more engaging and how                 compensation plans for key employees,
  to capitalize on existing resources to save            producing even better performance in the
  time and money. The speakers will use                  future. Attendees will acquire a framework
  their personal experiences in creating and             to make improved critical decisions about
  presenting training and discuss experiences            the business, leading to improved financial
  gained at a major beer distributor through             success.
  the development and execution of just such a
  plan.                                                 Winning in Your Key Accounts
                                                         Tom Fox, CM Profit Group
How to Grow Revenue in a Hyper-                          Succeeding in your key accounts is most
Competitive Market                                       critical to your company’s performance. This
  Kary Shumway, Beer Business Finance                    session will highlight the three concepts
  and Craft Brewery Finance & CFO
                                                         your key account team needs to effectively
  In an era of flat to declining sales and fierce        execute in a way that exceeds your customers
  competition at retail, beer distributors are           expectations and grows share. Tom Fox will
  seeking ways to increase sales and gain a              share his 18 years of experience in training
  competitive advantage in the marketplace.
  In this session, learn specific tactics and
                                                                           Questions?
                                                                           Call NBWA at 800-300-6417 or
                                                                           email info@nbwa.org.
82nd Convention and Trade Show - NBWA
Education Seminars
 distributor sales managers and sales staff. He   Talent Development Solutions for
 has worked closely with dozens of distributors   the Next Generation of Employees
 over the years on transforming their culture      Danielle McCormick, KCoe Isom
 to drive a professional sales approach and a      In this interactive session, attendees will
 system for developing people.                     assess and address the efficacy of their
                                                   organization’s human resources and talent
Recent Legal Challenges to State                   development systems and processes.
Liquor Laws and How They Impact                    Participants can expect to have their current
the Future of the Industry                         mindsets about leadership development
 Mike Madigan, Madigan, Dahl & Harlan              and traditional performance management
 In the last ten years, the alcohol industry       challenged and will walk away with a list of
 has experienced an unprecedented number           new ideas and strategies aligned to their
 of legal challenges including a return to the     specific human resources “pain points.”
 United States Supreme Court. Challenges           Learning objectives include how to assess
 to state liquor laws have been filed on           your existing human resources efforts and
 constitutional, preemption and other grounds.     create a plan to focus on closing gaps; what
 For instance, price regulations have been         employees need to be and stay engaged;
 challenged under federal antitrust law. Three-    why your current performance management
 tier and tied-house exemptions afforded           approach is likely doing more harm than
 to suppliers have been challenged under           good; and when to make a change in the
 the Dormant Commerce Clause and Equal             strategic focus of human resources in your
 Protection Clause. Trade practice laws have       organization.
 been challenged under the First Amendment.
 These legal challenges can and will impact       HealthCare is My Top 3 Line Item
 that future of the beer industry. This seminar   Business Expense – Is There a Way
 will outline the current legal issues and next   to Save Money?
 steps in this continuing challenge to state       Jason Dixon, BevCap Management
 alcohol regulation.                               With the cost of employer-sponsored health
                                                   care benefits expected to approach $15,000
                                                   per employee in 2019, U.S. employers
                                                   continue to search for ways to hold down cost
                                                   increases, while at the same time providing
                                                   “better benefits” to their employees. The
                                                   cost of health benefits is outpacing wage
                                                   increases at a rate of two and three times
                                                   general inflation. Learn how other distributors
                                                   have created solutions to help mitigate those
                                                   costs, provide better employee satisfaction
                                                   and strengthen their organization’s bottom
                                                   line. Attendees will hear about several unique
                                                   programs that have allowed distributors to pay
                                                   less today for health benefits than they did
                                                   in 2012. Some topics that will be discussed
                                                   include, but are not limited to, direct contracting,
                                                   FREE surgeries, FREE specialty drugs, drug
                                                   rebates – 10 percent savings, telemedicine,
                                                   dialysis, physical therapy and behavioral
                                                   modification. Jason Dixon, partner at BevCap
82nd Convention and Trade Show - NBWA
Welcome
                                                                             Reception
  Management, is a recognized industry leader
                                                                        Sunday, September 22
  with 25+ years of experience working with
  employee benefits.                                                            6:30 – 8:30 p.m.
                                                       Celebrate NBWA’s 82nd Annual Convention
Supplier Consents to Transactions –                              & Trade Show and America’s beer
Getting to Yes!                                           distributors! Step back in time when bell
  Mark Hall, Paragon Beverage Advisors
  LLC                                                    bottoms and platform shoes were the fad
  Drew Jaglom, Tannenbaum Helpern                            and the music was fun and funky! The
  Syracuse & Hirschtritt LLP                            NBWA Convention & Trade Show will kick
  Randy Jozwiakowski, Paragon Beverage                      off with a poolside reception, featuring
  Advisors LLC                                         delicious food and a wide selection of cold
  With craft beers, ciders, non-alcohol               beer. Enjoy an evening under the stars, while
  beverages and even wine and spirits,                catching up with fellow beer distributors and
  beer distributors now deal with dozens, if                        enjoying the sounds of the 70s.
  not hundreds of suppliers. This creates a
  challenge to obtaining supplier consents
  when buying, selling or combining
  businesses. The process is complicated by
  distribution contracts that set procedures,
  timelines and criteria for consent and state
  franchise laws that restrict supplier rights in
  ways that differ by state, product category and
  supplier size. Some suppliers are essential
  to a deal closing. Non-consent of others can
  affect deal economics, perhaps by more than
  the brand’s “fair market value.” The “pound
  of flesh” suppliers try to extract as the price
  for consent may change deal economics.
  Experienced beer distributor deal makers who
  once worked at a major brewer approving
  distributor deals and a leading distribution
  lawyer with 40 years of experience doing
  deals in the industry legal landscape will help
  you learn how to get the consents you need to
  get your deal done.

Bigger Profits in a Shrinking Market
Distributor Members Only
  Greg Ellis and Ned Bauhof, PDC
  How do you achieve more profitability
  with less volume? Price increases. Carry
  higher margin SKUs? Both are limited in
  effectiveness and, frankly, not totally within
  your control. So, what can be done to
  increase profits with less volume? Reduce
  operating costs in the facility and in the trade.
  A distributorship is a mixed pallet/cart building
                                                                        Questions?
                                                                        Call NBWA at 800-300-6417 or
                                                                        email info@nbwa.org.
82nd Convention and Trade Show - NBWA
Education Seminars
 factory. Full pallets or layers are brought into     to stop doing and how these changes will
 the facility and converted into mixed pallets/       improve your profits, free up resources that
 carts delivered to the trade. Distributors           can be reallocated to more productive efforts,
 receive full pallets or layers and the consumer      reduce wear and tear on your people and make
 wants to build their own six-packs. The              the overall business run more smoothly.
 complexity in between, is what your “factory”
 must produce…and produce cost-effectively.         How eCommerce is Impacting the
 The good news is even low-cost producers           Three-Tier System
 can lower costs or prevent “cost creep.” PDC         Nathan Mansperger, Provi
 will demonstrate techniques and strategies           eCommerce platforms like Amazon have
 to reduce costs, restore lost margins and            redefined the way we shop. This movement
 shed light on solutions across distributors of       has led to the emergence of new platforms
 various sizes and complexity.                        within the alcohol beverage industry that
                                                      provide retailers with similar conveniences
How Your Business Can Take                            around shopping and ordering. During this
Advantage of EDI Without Spending                     discussion, we will explore how the broader
a Dollar                                              shift towards digitalization impacts your
 Dan Hicks, AccountsFlow                              business and how to use these new tools to
 Many small to medium sized businesses                improve marketing, leverage data and optimize
 can’t afford the large budgetary expense and         day-to-day operations. When utilized properly,
 long implementation timelines to integrate           these new levers drive significant increases in
 electronic data interchange (EDI). However,          both sales and points of distribution.
 commercial requirements are pressuring
 more businesses to have an EDI solution.           Stepping Up Your
 This presentation analyzes why distributors        Company’s Analytical Game-Plan
 and brewers should consider EDI and cost-            Lester Jones, NBWA
 effective, rapidly installed alternatives to the     What is your company’s analytical agenda
 traditional approach.                                for the next five years? With access to more
                                                      industry, marketplace and operational data
                                                      than ever before, how do you set priorities
Tuesday, September 24, 8:00 – 9:15 a.m.
                                                      and work through all the noise? This seminar
                                                      brings together a diverse group of industry
20 Things Wholesalers Need to Stop
                                                      experts with significant experience bringing
Doing
 Wes & Joe Verno, Verno Consulting                    data and analytics to beer distributors.
                                                      Panelists will explain how they are developing
 In every beer wholesaler two keys to future          data analytics to meet distributor marketplace
 success include deciding on the things               challenges inside and outside the warehouse.
 the business needs to start doing that are           Technology and innovation are opening up a
 not currently being done and conversely,             new world of opportunities. This seminar will
 identifying the things that the business needs       help you decide what should be at the top of
 to stop doing. In this seminar we will discuss       your analytical agenda.
 the 20 things wholesalers need to stop doing.
 Some of these things will be quite obvious,        Recruiting and Retaining A-Players
 relatively easy to do and readily adopted in       in a Challenging Market
 the short term. Other things wholesalers             Matt Dahlstrom/Grant Barrett, In:trench
 need to stop doing will be more difficult and        Consulting
 even counter to the historical culture of the        Are you struggling to find A-players for your
 traditional beer wholesaler. Attend this seminar     team? How about any players? And then,
 and find out the things wholesalers need
once you find them, do they quickly turn
  around and find another job? The reality is
  that today’s workforce has unique needs and
  expectations of their employer. If those needs
  aren’t met, it increases the chance that they
  will choose another employer, or turnover
  after the initial appeal of working in the beer
  business wears off. This session will provide
  solutions to help you recruit, hire and then
  retain the best employees, giving them the
  simple things they need to succeed at your
  organization.

Conversations You Should be                           multiples and the price gap between buyers
Having with your CPA – Tax and                        and sellers is growing. This seminar will
Financial Topics Applicable to Beer                   discuss how downward pressures on values
Distributors                                          could impact buyers, sellers and owners
  Gary Cassiello, JGS, CPA, P.C.                      seeking succession and how each should
                                                      adjust their strategic thinking.
  Does your accountant have a strong
  knowledge of the beer distribution industry?       Forecasting – How Much Money are
  When it comes to tax and financial situations
                                                     You Leaving on the Table?
  are they able to give industry specific advice?     Ross Ackerman, GP Analytics
  This seminar will discuss a wide range of
  financial topics and how they pertain to            Forecasting isn’t just a buzz-word. Learn how
  beer distributors. We will cover effective          to use the latest forecasting methods for
  tax planning, along with managing financial         ordering from suppliers to drive a reduction
  statements to make bank covenants. In               in out-of-stocks, out-of-code product, but
  addition, we will highlight industry operations     more importantly safely cut your inventory by
  and where they are susceptible to fraud, as         20 — 25 percent. Beer distributors generally
  well as practices pertaining to succession          use either a 4-week, 6-week or 8-week rolling
  planning, merger and consolidation                  average for forecasting. Learn how to use the
  opportunities. Attendees will receive financial     latest in forecasting theory by cutting through
  insight into standard industry price per            the intimidating math, making it easy to
  case equivalent, gross profit and operating         understand and apply on a daily basis.
  expenses.
                                                     One Size Does Not Fit All:
The Not So Great Value Reset                         Automating & Optimizing Beverage
  Tim Coughlin, DMG Financial                        Wholesalers
  The value of beer distribution rights              Distributor Members Only
  rose dramatically over the last 20 years.           Matthew Boykin, Cirrus Tech
  Acquisition multiples were driven higher by         One size does not fit all when considering
  exceptionally low interest rates, a healthy         the right automated solution for a beverage
  pricing environment, consolidation savings          distributor’s warehouse. This session will
  and perhaps most important of all, buyers’          discuss the importance of optimizing the
  faith in the resilience of the beer distribution    warehouse after the installation to provide the
  industry. Now, the forces that drove multiples      most efficient warehouse possible.
  higher are losing their luster. Downward
  pressures on pricing are increasing. Would-
  be acquirers are less willing to pay high                             Questions?
                                                                        Call NBWA at 800-300-6417 or
                                                                        email info@nbwa.org.
Convention                     Education
                    Sponsors                     Seminars
                NBWA would like to thank
         the following companies for their       Sell Me A Beer, Geek!
sponsorship of the 82nd Annual Convention          Suzanne Schalow, Craft Beer Cellar &
                                                   The Society of Master Beercierge
                         and Trade Show:
                                                   Over the years, a lot has been poured
   Founders Club Sponsor                           into this industry, from the education of
                                                   beer quality to a better understanding
                                                   of distribution and beer styles. We are
                                                   churning out more styles of beer than ever
                                                   before, but we’ve yet to master the art
       Diamond Sponsor                             of talking to customers about beer and
                                                   actually selling it at the retail level. There is
                                                   an enormous gap between understanding
                                                   the product and being able to confidently
                                                   get it into a customer’s hands, at both
           Gold Sponsor                            on- and off-premise establishments. In this
                                                   session, attendees will discuss relying
                                                   less on merchandising tactics to sell beer.
                                                   Instead, we'll focus on knowledge of the
                                                   product and the ability to quickly access a
                                                   beer. Attendees will learn to discuss beer
                                                   with a customer and have them become as
          Silver Sponsor                           excited to try it as you are to sell it.

                                                 Bolting On or Buying In: Beer
                                                 Distributors and Non-Alcohol
                                                 Drinks
                                                   Gerry Khermouch, Beverage Business
         Bronze Sponsor                            Insights
                                                   Increasing numbers of beer distributors
                                                   place greater reliance on a portfolio
                                                   outside of beer to efficiently run their
                                                   operations. Some beer distributors have
                                                   a few non-alcoholic beverages in their
     Supporting Sponsors                           warehouses while others have more
   Baker Tilly                KeyKeg               significant investments in the non-beer
   Cirrus Tech                 PDC                 side of their business. This seminar will
   Encompass                   Provi               address the pros and cons of building a
  Technologies                                     robust distribution company beyond just
                                                   beer. Strategies to attract and retain new
  Sponsors as of June 21, 2019. To learn about     suppliers as well as modern and historical
  customized sponsorship opportunities, please     market data on the dynamic non-alcohol
contact Mary Michalik at mary@corcexpo.com or      beverage market will be discussed.
             312-265-9650 or Matt McLaughlin
      at matt@corcexpo.com or 312-265-9655.
Trade Show Exhibitors
Hundreds of exhibitors are excited to share new and innovative products and services with you during
this year’s Trade Show at Caesars Palace!

Check out the new face-to-face talks on the show floor. Attendees will have the opportunity to learn
about new products and services in a casual setting, never having to leave the Trade Show floor!

                               Exhibitors as of June 28, 2019
3rd Eye                            Boston Beer Company                 Draftline Technologies LLC
808 Beverage LLC                   Branding Cloud LLC                  DriveAds
Aalberts Dispense Technology       Brandmuscle                         DropRippleWave Corp
   (TapRite)                       Braveheart Brewing                  DSDLink
AC Tech, Inc                       Brew Dr. Kombucha                   EasyCheck
AFCO/ZEP                           Brewers Association                 Eclipse Fleet Services LLC
Affinity Apparel                   Brother Mobile Solutions            Encompass Technologies, Inc.
Aim Leasing Company                Buck’s Trucks                       Ennoble Progressive Beverages
Alexander Global Promotions        Chilart                             Envista Corporation
AMN - Premium Blend                Cicerone Certification Program      EPIC Worldwide LLC
Anheuser - Busch, Inc.             Cintas Corporation                  Esker, Inc.
Anthony Liftgates, Inc             Cirrus Tech, Inc                    Essentia Water
ARCO National Construction         Coast to Coast Printing Supplies,   Eternal Water
   Beverage Group                     LLC                              Evamor Products, Inc
Asahi Breweries U.S.A., Inc.       Coldbreak Brewing Equipment         Evil Genius Beer Company
B & P Manufacturing                Common Cider                        EZ Lifestyle
Baker Tilly                        Copa di Vino                        Fintech
BeatBox Beverages, LLC             Copper Mountain Brewing             Freightliner Trucks
Beer Tubes                         CPG Data, LLC                       Fundamental Beverages
Betten Trucks LLC                  Craft Beers of Canada               Geloso Beverage Group, LLC
BevCap Management, LLC             Craftsmen Utility Trailer           Glacier Design Systems, Inc.
BeviBirra Inc                      Crazy Eye Brands, LLC               Global Beverage Corporation
Big Systems, Inc.                  Data Consultants, Inc.              GP Analytics
Binding Brauerei USA, Inc          Diageo-Guinness USA                 Granite Telecommunications LLC
Bizlog                             Digital Media Warehouse             GreenMile LLC
Blue Spring Imports                Diskin Cider                        Gridline
Boelter Beverage                   Display Technologies LLC            Hackney
Boochcraft                         Displays by Martin Paul, Inc.       HC Foods
Bootlegger's Brewery               Dixie Brewery                       HD Fleet

                                                                         Questions?
                                                                         Call NBWA at 800-300-6417 or
                                                                         email info@nbwa.org.
Trade Show Exhibitors
HDA Architects                 MillerCoors                  SevenFifty Technologies
Heineken USA, Inc.             Mike’s Hard Lemonade         SLO Brew
Hino Trucks                    Minhas Craft Brewery         Softeon, Inc.
HotWattEnergy                  MobileDemand                 Sonoco ThermoSafe
iControl Data                  Mother Earth Brew Co.        Stran & Company
Idealease Inc                  Motus                        Synergy Solutions
Innovative Custom Design       New Age Industrial
                                                            Talbott’s Mountain Gold LLP dba
Innovative Marketing           Northern Lights Technology
                                                               Talbott’s Cider Company
Integrated Communications         Consulting LLC
                                                            Taphandles LLC
Interstate Graphics Inc        Nude Hard Seltzer
                                                            Team Image Marketing
Iowa Rotocast Plastics, Inc.   NYSW Beverage Brands
                               Omnitracs                    Tennant Company
Ippolito Christon & Co.
                               OnTrak Software              Thermomass
Jack Ripper & Associates
Jack’s Hard Cider              Orion Packaging              Toyota - Fork Lifts of St. Louis
The Joe Tea Company            Pabst Brewing Company        Trex Company
Johnston & Associates          Parallel Products            Triple B Mfg. Co., Inc.
Karma Culture LLC              Payette Brewing Company      Twinlode Corporation
KD Kanopy, Inc.                PDC                          Twisted Cherries
Kegstar                        Penske Truck Rental, Inc.    UBC Group
KION/Dematic                   Peterbilt Motors Company     Unex Manufacturing
Kultowy Browar Staropolski     Polar Beverages              UniCarriers Americas Corporation
Lantech                        PolyWrap Recycling           Uplifter Dolly
Learning Evolution             Prime Industries, Inc.
                                                            Vector Fleet Management
Lexjet                         Provi
                                                            Vehicare Fleet Solutions
LiDestri Food & Drink          The Raymond Company
                                                            Vermont Hard Cider Company,
Lincoln Motor Company          Red Kap, VF Workwear
                                                               LLC.
Liquid Ice Energy Drink        Rehrig Pacific Company
                                                            Vermont Information Processing,
Lone Pine Brewing Company      Rite-Hite Corporation
                                                               Inc.
Longdrop Cider, LLC            Rusty Rail Brewing Company
                                                            Vertique – System Logistics
Lost Vineyards                 Rutherford & Associates
                               Safety Vision, L.P.          Wabash National Corp
Lucas Systems
Lytx / DriveCam, Inc.          Salient Management Company   Waterfall Resort Alaska
Michele & Group Modeling &     Samsara                      Waymatic, Inc.
    Talent Agency Inc          Sapporo USA, Inc.            Western Son Vodka
Mickey Truck Bodies, Inc.      Scotto Cellars               Wise Systems
Micro Matic USA, Inc.          Seattle Cider Company        Zone Defense LLC
General Information
Registration
There are three easy ways to register for NBWA’s
82nd Annual Convention & Trade Show.

1. Register online at www.nbwa.org/convention
   with your log-in information

2. Complete the attached form and email to
   mmoreland@nbwa.org

3. Complete the attached form and mail with               Hotel Information
   payment to:                                            Caesars Palace is the location for this year’s
    National Beer Wholesalers Association                 Annual Convention and Trade Show:
    P.O. Box 79556                                        Caesars Palace
    Baltimore, MD 21279-0556                              3570 Las Vegas Boulevard South
                                                          Las Vegas, NV 89109
Discounted Registration Fees
There are two ways to save! Get $50 off the full          To make hotel reservations by phone, call
registration fee when you register by September           1-866-227-5944. Identify yourself as a
6. Substantially reduced fees also are available for      NBWA participant or use the group code
three or more registrants from the same company.          SCNBW9.
These savings are increased with early registration.
                                                          When making your room reservations, be
                                                          sure to indicate that you are attending the
Ground Transportation                                     NBWA Convention & Trade Show to take
Taxi service for the five-mile trip from the airport to   advantage of discounted room rates:
Caesars Palace is approximately $20.
                                                          $214 per night – Forum Tower
                                                          $223 per night – Palace, Augustus and
Suggested Dress                                           Octavius Towers
Business casual is the suggested dress for official
Convention events. A jacket may be required for           The last day to make hotel reservations
some Las Vegas dining. Temperatures for Las               and receive the discounted room rate
Vegas in September average in the 90s during              is August 30, 2019. The NBWA guest
the day and in the 60s in the evening. A jacket or        room block can sell out prior to August
sweater is recommended for evenings and cool              30. Once the block is sold, rooms and
hotel meeting rooms.                                      rates cannot be guaranteed.

Questions?                                                To book online, please go to: https://book.
Contact the NBWA Membership and Meetings                  passkey.com/go/SCNBW9. Please do not
Department at 800-300-6417 or email                       use the main Caesars Palace website. There
info@nbwa.org with any questions.                         is no option to book within the NBWA group
                                                          block.

                                                                             Questions?
                                                                             Call NBWA at 800-300-6417 or
                                                                             email info@nbwa.org.
National Beer
Wholesalers Association
1101 King Street, Suite 600
Alexandria, Virginia 22314-2944
www.nbwa.org

        82nd Convention and Trade Show
          September 22-25, 2019 • Caesars Palace Las Vegas
You can also read