Media Kit 2021 EPP Elektronik Produktion + Prüftechnik | EPP EUROPE Electronics Production and Test - Konradin Service
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EPP Elektronik Produktion + Prüftechnik | EPP EUROPE Electronics Production and Test Media Kit 2021 Trade Magazine 4 Website 19 Newsletter 24 Extras 26 Lead Generation 28
Media Brand Newsletter EPP-NEWS (weekly) and EPP-EUROPE- Websites News (fortnightly) provide Product and Industry Highlights succinctly epp-online.de is the dedicated and concisely for the 10,000 German-speaking portal and epp-euro- recipients (EPP-NEWS) pe-news.com is the European trade respectively 9,000 recipients portal in English language, both (EPP-EUROPE-News) exclusively serve the interests of Page 24 Electronics manufacturing. Page 19 Fachzeitschrift Investment decision-makers in electronics production within German-speaking countries appreciate EPP as the magazine for successful Electronics Social Media production. Print international Page 4 E-Paper Distribution EMEA – English- All issues also language – in EPP quality with made available speed-read précis in German, digitally. French and Russian. For the highest level of acceptance amongst the target readership. Page 4 2
„With a clear focus on key technologies relevant to the future, EPP conveys current topics, trends and Video innovations within the field of electronic assembly Professional video production Event on site or during trade fairs, manufacturing in order to present new and reliable always with the expert technologies to our readers, Event 9th EPP InnovationFORUM Germany – for years one of support of our editorial staff. quickly and efficiently. The the most important Page 26 cross-media platform with Material Management meets SMT industry meetings. the right flair - for Experts 2nd Expert Forum Material Manage- Page 32 ment meets SMT. Optimised material from Experts!“ management strengthens competi- White tiveness. The Trade Fair and LIVE paper Doris Jetter Expert Forum present comprehensive and unparalleled information. Lead Generation Webinar Editor-in-Chief Page 34 You will receive LED meets SMT qualified contacts with specific interest in your subject (adhering to Event EU-GDPR). Page 28 Campaign 3rd Expert Forum LED meets We present your topics SMT - all the important to your specific target group information on processing modern LEDs in SMT Produc- Native using an intelligent combination of advertising tion in a single day. Page 33 Advertising formats – tailor-made, budget and goal-oriented. Page 21 Company Profile Page 22 Network
Redaktionelles Konzept EPP Elektronik Produktion + Prüftechnik EPP EUROPE Electronics Production and Test Editorial – Clear structure and competent content – The international edition Editor-in-Chief Doris Jetter EPP Elektronik Produktion With selected + Prüftechnik distinguis- applications, technical Phone hes itself as a specialist articles, exclusive +49 7021 53609 magazine for the interviews and product doris.jetter@ electronics industry, with launches, the EPP konradin.de a close journal/reader EUROPE issues show bond while incorporating readers what to look for a high proportion of in modern electronics Online-Editor specialist articles manufacturing and Charlene Hesse alongside exclusive which products and interview on practical, solutions should be Phone user-related topics. The considered. +49 711 7594-428 respected editorial charlene.hesse@ standards of specialist konradin.de reporting, high credibility and optimised, modern • EPP EUROPE is published in English. layout, all combined to make EPP an unparalleled • Unique in the market: Also includes summaries in sourced of information. German, Russian and French, enhancing the value Assistant Editor for readers who want a quick overview of the Birgit Niebel EPP is the indispensable advertising medium for articles in their own language. electronics manufacturing. Phone Readers are investment decision makers working in +49 711 7594-349 Highlights include these main topics: the electronics manufacturing industry (OEM and birgit.niebel@ • Production of assemblies EMS providers) with manufacturing structures typical konradin.de • Packaging for the EMEA region. Distribution covers the whole of • Test + quality assurance Europe, as well as North Africa and the Middle East, • Smart Factory as theme issue in August from senior management to leaders within the industry sector. The reader draws further benefit from the supplemen- tary info boxes arranged throughout the sections. The topics provide an effective Stay professionally informed and up to date and eye-catching environment for your ad. EPP readers are reliably informed about important technical developments. Specialist know-how and expertise are presented centre-stage. For intensive use by the reader/user, information is prepared in a media-friendly format. 4
Trade Magazine 1 Portrait 01 Title: EPP Elektronik Produktion + Prüftechnik 02 In brief: With 46 years in the industry, EPP Elektronik Produktion 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH Prüftechnik together with the sister brand EPP EUROPE is today the market-leading information platform within 11 Publisher: Katja Kohlhammer the field of Electronics production in Germany and Europe. 12 Advertising: Andreas Hugel, Sales Director EPP is the trade magazine for the German-speaking 13 Editorial: Doris Jetter, Editor-in-Chief market with the highest circulation in the fields of technical management/plant management and production/testing. 14 Pagination analysis 2018 = 7 issues 03 Target group: Investment decision-makers and professionals within Total number of pages: 715 pages = 100.0% their own electronics manufacturing facilities (OEM/EMS) who are up-to-date with the latest technology in Editorial section: 463 pages = 64.8% electronics manufacturing and testing, in addition to Advertising section: 252 pages = 35.2% developers/designers with a focus on Design for Manufacturing/Testing. 04 Frequency: 7x issues per year 15 Content analysis of editorial section 2019: 436 pages = 100.0% 05 Format: DIN A4 Technical articles and product information: 301 pages = 69.0% concerning the topics 06 Year: 46th year 2021 Printed circuit boards and components 216 pages Chip packaging + assembly 13 pages 07 Subscription price: Annual subscription: Testing, quality assurance 72 pages Germany 85,40 € Editorial/content 15 pages = 3.4% Abroad 85,40 € News & highlights 130 pages = 29.8% Free delivery to qualified recipients only 08 Organ: — 09 Memberships: bvik Bundesverband Industrie Kommunikation e.V. 5
Konradin-distribution with guarantee 1 IVW I+II/2020 2 Newsletter-Reporting, July 2020 3 Google Analytics 1. HJ 2020 Magazine Contact opportunities Recipent addresses Recipent addresses EPP-Print Magazine ePaper Total Magazine via Postal Dispatch 7,652 via Paid-Subscription 1 1,238 per Publication Date 14,827 1 via Target Group Newsletter 2 5,937 (plus Print co-readers) EPP EUROPE-Printmagazin ePaper Total Magazine via Postal Dispatch 10,835 via Paid-Subscription 1 1,238 per Publication Date 18,000 via Target Group Newsletter 2 5,937 (plus Print co-readers) Newsletter Recipent addresses Newsletter EPP-Editorial-Newsletter 11,487 Per transmission 11,487 2 (Monthly 45,948 Recipients) EPP EUROPE-Editorial-Newsletter 7,562 Per transmission 7,562 2 (Monthly,15,124 Recipients) Website Website www.epp-online.de Per month PI: 24,175 User: 11,207 3 6
Trade Magazine 3 Readership Analysis EPP EUROPE 1.1 Industries/industrial sectors: recipient groups Share of readers 1.2 Company size: Share of readers Industry code acc. to classification of industrial sectors 2008 % Approx. % Approx. C.26.1 Prod. of electronic components and PCBs 8.1 1,201 1 – 49 employees 38.0 5,634 C.26.2 Prod. of computers and peripheral equipment 3.9 578 50 – 99 employees 10.6 1,572 100 – 199 employees 17.1 2,535 C.26.3 Prod. of equipment and facilities of 200 – 499 employees 12.3 1,824 telecommunications technology 3.2 474 500 and more employees 22.0 3,262 C.26.4 Prod. of consumer electronics devices 2.0 297 C.26.5 Prod. of measuring and control equipment 30.9 4,582 Actual circulation 100.0 14,827 C.26.6 Prod. of irradiation, electromedical and electrotherapeutic equipment 2.0 297 1.3 Position in company Share of readers C.26.7 Prod. of optical and photographic instruments % Approx. and equipment 4.5 667 C.27 Prod. of electrical equipment 26.9 3,988 Corporate management 23,7 3,514 1st management level 15,7 2,328 C.28 Mechanical engineering 7.3 1,082 2nd management level 37,3 5,530 C.29.31 Prod. of electrical and electronic equipment Employees, skilled workers, specialists 23,3 3,455 for motor vehicles 4.5 667 C.30 Other vehicle construction 6.7 993 Actual circulation 100,0 14,827 Actual circulation 100.0 14,827 1.4 Job function Share of readers % Approx. Company management 17,6 2,684 Technical management/plant management 25,5 4,048 Research & development 1,4 222 Design engineering, engineering 10,6 1,601 Production, manufacturing, assembly 26,2 3,825 Testing/quality assurance 15,0 2,224 Purchasing 1,7 222 Actual circulation 100,0 14,827 7
Trade Magazine 3 Readership Analysis EPP EUROPE 1.1 Industries/industrial sectors: recipient groups Share of readers 1.2 Company size: Share of readers Industry code acc. to classification of industrial sectors 2008 % Approx. % Approx. C.26.1 Prod. of electronic components and PCBs 11.3 2,034 1 – 49 employees 22.5 4,050 C.26.2 Prod. of computers and peripheral equipment 4.2 756 50 – 99 employees 11.7 2,106 C.26.3 Prod. of equipment and facilities of 100 – 199 employees 18.3 3,294 telecommunications technology 8.6 1,548 200 – 499 employees 12.8 2,304 500 uand more employees 34.7 6,246 C.26.4 Prod. of consumer electronics devices 4.6 828 C.26.5 Prod. of measuring and control equipment 23.5 4,230 Actual circulation 100.0 18,000 C.26.6 Prod. of irradiation, electromedical and electrotherapeutic equipment 1.8 324 C.26.7 Prod. of optical and photographic instruments 1.3 Position in company Share of readers and equipment 4.7 846 % Approx. C.27 Prod. of electrical equipment 22.8 4,104 C.28 Mechanical engineering 4.9 882 Corporate management 21.1 3,798 1st management level 19.6 3,528 C.29.31 Prod. of electrical and electronic equipment 2nd management level 35.1 6,318 for motor vehicles 7.2 1,296 Employees, skilled workers, specialists 24.2 4,356 C.30 Other vehicle construction 6.4 1,152 Actual circulation 100.0 18,000 Actual circulation 100,0 18.000 1.4 Job function Share of readers % Approx. Company management 17.8 3,204 Technical management/plant management 29.7 5,346 Research & development 1.5 270 Design engineering, engineering 4.3 774 Production, manufacturing, assembly 28.8 5,184 Testing/quality assurance 16.5 2,970 Purchasing 1.4 252 Actual circulation 100.0 18,000 8
Trade Magazine Editorial Programme PCB & board assembly Rework: Repair work stations and processes, reballing, hand soldering tools, materials, solder fume extraction, heat management | In issues 3-4, 5-6, 7-8, 10, 11 Dispensing/dosing: nderfill and curing, housings, wrapping, handling, materials | In issues 3-4, 5-6, 7-8, 10, 11 Screen/paste printing: solder paste application and adhesives, squeegees, screens, stencils, tension frames | In issues 1-2, 3-4, 7-8, 10, 11 Selektiv/Conformal Coating: Surface treatment, curing and drying In issues 1-2, 3-4, 7-8, 10, 11 Traceability/logistics: Marking/RFID, laser technology, scanners, lettering, labels, barcodes, production and fitting logistics, supply chain management, packaging, Assembly: Production processes (SMD, THT), printed electronics, LED, component transportation, portfolio management, logistics | In issues 5-6, 7-8, 11 preparation and feed, process optimisation, Obsolescence Management, quality management | In issues 1-2, 3-4, 5-6, 7-8, 9, 11 Chip-packaging & assembly EMS/Contract Manufacturing: Outsourcing- und Wettbewerbsstrategien, Die and wire bonding: Bonding systems and wires, packaging, micro-positioning, Leiterplatten, Baugruppen, Beratung und Consulting, Prototyping testing bondability, shear force and bond strength, embedded technologies In den Ausgaben 3-4, 5-6, 7-8, 10, 11 In issues 1-2, 3-4, 5-6, 7-8, 9, 10, 11 Production automation: Board handling, loading and unloading, software, MES, Hybrid and multi-chip production: Thick-layer technology, LTTC, hybrid printing, production control, lean management, RF technologies, Cleanroom thick-layer pastes, substrates/ceramics, lighting, etching, vacuum technology, In issues 1-2, 3-4, 5-6, 7-8, 11 micro-assembly, laser | In issues 3-4, 5-6, 7-8, 11 Future technologies: Smart Factory, Industry 4.0, robotics, 3D printing, networking, 3D system integration: 3D WLP, 3D chip system, stacking, laser, 3D-MID Internet of Things (IoT), M2M communication, Big data, Cyber physical systems, In issues 1-2, 3-4, 5-6, 7-8, 9, 11 Smart grid, Al, E-Mobility, autonomous driving | In issues 3-4, 5-6, 7-8, 9, 11 Test & quality assurance Cable processing: Tools and systems for cutting, stripping, feeding, contacting/ assembling of wiring and cable harnesses | In issues 3-4, 7-8, 11 Workplace equipment: Furniture, tables, built-in appliances, lighting, EMC/ESD In issues 1-2, 3-4, 5-6, 7-8, 11 Soldering: Reflow, vapor phase, selective, wave, flow agents, nitrogen, process analysis, therm. section production, AVT, recycling of Altlotrecycling, efficiency Electrical assembly testing: Board testers (MDA, in-circuit test, function, combina- In issues 1-2, 3-4, 7-8, 9, 11 tion, flying probe, boundary scan), VXI test platforms, test pens and adapters In issues 3-4, 5-6, 7-8, 9, 10, 11 Depanelling: Automatic, semi-automatic and manual machines, aids, processes (laser, etching, milling …) | In issues 3-4, 5-6, 7-8, 9, 11 Optical/X-ray inspection: AOI, AXI, SPI, CT, image processing, microscopy, visual control, optical means of measurement | In issues 1-2, 3-4, 5-6, 7-8, 10, 11 Cleaning technology: Processes for cleaning and drying, substrates, cleaning agents, recycling, environmental protection, laser | In issues 1-2, 3-4, 7-8, 10, 11 Reliability testing: shock and temperature testing, controlled climate cabinets, environmental simulation, wear and life-span testing | In issues 3-4, 5-6, 7-8, 11 9
Fachzeitschrift Termin- und Themenplan 2021 Ausgabe Themen Messen 1-2/2021 Preview Trade Fair SMTconnect Assembly & PCB production Selective/Conformal Coating, Assembly, Test & Quality Assurance Workplace equipment, Zusatz- IPC EXPO APEX, San Diego 09.03.-11.03. Publication date: 9th EPP Innovations- Soldering, Cleaning Technology, Screen/Paste Optical/X-ray inspection verbreitung: 9. EPP InnovationsFORUM 24.02.2021 FORUM Germany Printing 1.000 Germany Advertising deadline: Exemplare 03.+04.03. 29.01.2021 Chip-Packaging & Assembly Editorial deadline: Die and wire bonding, 3D system integration LOPEC, 18.12.2021 Münich, 24.03.-25.03. EPP Trend: Manufacturing Future technologies • IoT/Industry 4.0 Optimised Soldering Process • Wave EUROPE Automation • Robotics/Augmented Reality • Reflow April 2021 • E-Mobility • Selective Publication date: Chip Packaging & Assembly Optimum Screen Printing 21.04.2021 • Die- und Drahtbonden • Stencils Advertising deadline: • Multichip Production • Paste 24.03.2021 • 3D System Integration • Printers Editorial deadline: 24.02.2021 Assembly & PCB production Test & Quality Assurance • Cleaning • AOI/AXI/SPI • Depaneling • Mikroscopie • Cable Processin • Pre- und Post-Reflow 3-4/2021 Trade Fair Main Edition: SMTconnect Assembly & PCB Production Dispensing/Dosing, Selective/Conformal Chip Packaging & Assembly Die-/Drahtbonden, Dispensen/Dosieren, INTERSOLAR EUROPE, Münich, 09.06.-11.06. Publication date: Coating, Assembly, Production Automation, Hybrid-/Multichipmodulfertigung, 27.04.2021 Follow-up: Cable Processing, Soldering, Depaneling, 3D-Systemintegration SMTconnect, Advertising deadline: 9th EPP Innovations- Cleaning Technology, Rework, Screen/Paste 04.05.-06.05. 30.03.2021 FORUM, Germany Printing, Material Management Test & Quality Assurance Editorial deadline: Workplace Equipment, Electrical Assembly 02.03.2021 Testing, Optical/X-ray Inspection, Reliability LogiMAT Testing Stuttgart, 22.06.-24.06. 10
Fachzeitschrift Termin- und Themenplan 2021 Ausgabe Themen Messen 5-6/2021 Trade Fair Review: SMTconnect Assembly & PCB Production Dispensing/Dosing, Assembly, EMS/ Contract Test & Quality assurance Workplace Equipment, Electrical Assembly Publication date: Manufacturing, Production Automation, Testing, Optical/X-ray Inspection, 22.06.2021 Depaneling, Rework, Material Management Reliability Testing Advertising deadline: 21.05.2021 Chip Packaging & Assembly Editorial deadline: Die and Wire Bonding, Dispensing/Dosing, 20.04.2021 Hybrid and Multichip Module Production, 3D System Integration 7-8/2021 Special Issue: Future Solutions Yearly in August, a complete issue of EPP is devoted to a highly topical subject. 2021: Future Solutions – 3D Printing, Big Data, Industry 4.0, Smart Publication date: Factory, E-Mobility… see Price Table on Page 7 19.08.2021 Advertising deadline: Assembly & PCB Production Test & Quality Assurance 26.07.2021 Dispensing/Dosing, Selective/Conformal Workplace Equipment, Electrical Assembly Editorial deadline: Coating, Assembly, EMS/Contract Manufac- Testing, Optical/X-ray Inspection, Reliability 28.06.2021 turing, Production Automation, Cable Testing Processing, Soldering, Depaneling, Cleaning Technology, Rework, Screen/Paste Printing, Special Issue : Future Solutions Traceability/Logistics. 3D Printing, Big Data, Industry 4.0, Smart Factory, E-Mobility… Chip Packaging & Assembly Die and Wire Bonding, Hybrid and Multichip Module Production, 3D System Integration 9/2021 Main focus: Connection Assembly & PCB Production Assembly, Soldering, Depaneling, Test & Quality Assurance Electrical Assembly testing Fachforum Materialma- nagement meets SMT, Publication date: Technologies Traceability/Logistics 23./24.09. 16.09.2021 Bondexpo, Stuttgart, Advertising deadline: Chip Packaging & Assembly 05.-08.10. 23.08.2021 Die and Wire Bonding, 3D System Integration Editorial deadline: Motek, Stuttgart, 05.-08.10. 26.07.2021 parts2clean, Stuttgart, 05.-07.10. 11
Fachzeitschrift Termin- und Themenplan 2021 Ausgabe Themen Messen 10/2021 Trend: Technologies of Assembly & PCB Production Dispensing/Dosing, Selective/Conformal Test & Quality Assurance Electrical Assembly Testing, LED meets SMT, Regensburg, Publication date: the Future Coating, Production Automation, Cleaning Optical/X-ray Inspection marinaforum, 12.10.2021 Technology, Rework, Screen/Paste Printing 21.10.2021 Advertising deadline: 16.09.2021 Chip Packaging & Assembly LED meets SMT Editorial deadline: Die and Wire Bonding, Dispensing/Dosing 19.08.2021 EPP Trend: Technologies of Rapid component supply • Feeder Solutions Chip Packaging & Assembly • Die and Wire Bonding EUROPE the Future • Component Configuration • Hybrid Production Nov. 2021 • Manual, Semi-Automatic, Inline • 3D System Integration Publication date: Efficient Automation Assembly & PCB Production 02.11.2021 • Smart Factory/ Industry 4.0 • Selective/Conformal Coating Advertising deadline: • M2M Communication • Cable Processing 05.10.2021 • Autonomous Driving • Rework Editorial deadline: 07.09.2021 Test & Quality Systems Optimised Soldering Process • Reliability Testing • Wave • X-Ray Test • Reflow • Board Tester (Flying Probe/Boundary Scan) • Selective 11/2021 Trade Fair Issue: productronica Assembly & PCB Production Dispensing/Dosing, Selective/Conformal Test & Quality Assurance Workplace Equipment, Electrical Assembly productronica, Münich, Publication date: Coating, Assembly, Production Automation, Testing, Optical/X-ray Inspection, Reliability 16.11.-19.11.2021 09.11.2021 Cable Processing, Soldering, Depaneling, Testing Advertising deadline: Cleaning Technology, Rework, Screen/Paste 13.10.2021 Printing, Material Management Editorial deadline: Semicon Europe, 15.09.2021 Chip Packaging & Assembly Münich, 16.11.- Die and Wire Bonding, Dispensing/Dosing, 19.11.2021 Hybrid and Multichip Module Production, 3D System Integration 12
Trade Magazine Rate Card No. 44 Page 1 of 4 (Prices valid as of 01.10.2020, in €, plus VAT) Magazine format: DIN A4, 210 mm wide x 297 mm high Your contact: Untrimmed: 216 mm wide x 303 mm high Advice, booking: see contacts on page 35 Type area: Your quick link to us: Phone +49 711 7594-552 188 mm wide x 270 mm high, 4 columns, each 44 mm wide Order confirmation, invoices, vouchers, data delivery and technical Printing and binding: Web offset, saddle stitching details: Order management Charges: No discount on colour or bleed surcharges Christel Mayer, Phone +49 711 7594-481 Position: Price for guaranteed position (from 1/4 page), 10% surcharge on respective b/w price Data delivery: Use our advertisement portal www.konradin-ad.de for data Colour: Print colours (CMYK) in accordance with ISO 2846-1, see rate card for colour submission. surcharges Conditions: Prior to digital transfer of advertising artwork, the publisher must Formats: See table on page 14ff receive the corresponding advertisement booking. The order and copy deadlines are specified in the editorial schedule. A full-size print-out is required for checking the Agency Commission: 15% on Print Media, 10% on Digital Media supplied advertisement, or a contract proof or press proof in the case of a colour advertisement. Advertising must be seen as distinct from the editorial section and, as such, a Classified ads Basic rate booked advertising format (ad, bound insert, loose insert, etc.) may contain only the offer of one advertiser. Recommendation ads 1 col., 44 mm wide, per mm b/w 7,40 In the case of advertising specials or special formats, specific positioning and/or Classified ads 1 col., 44 mm wide, per mm b/w 6,40 technical specifications may also apply. For further information visit: www.media. industrie.de Job market see page 33f Premium company profile (online) per year 2,950.00 Payment conditions: 2% discount for direct debit, advance payment and payment Business card (print) more on page 24 per year 1,320.00 within 10 days of invoice date, otherwise payment in full no later than 30 days from invoice date. VAT no.: DE 811 236 132 Combi company profile + business card per year 3,610.00 Bank account: Baden-Württembergische Bank, BIC: SOLADEST600, IBAN: DE28 6005 0101 0002 6238 87 Our general terms and conditions are available online at www.konradin.de. We would be happy to send you a copy on request. 13
Trade Magazine Rate Card No. 44 Page 2 of 4 (Prices valid as of 01.10.2020, in €, plus VAT) Ads: Standard formats Formats Basic 2-colour 3-colour 4-colour Bleed Format: width x height in mm rates surcharge Trim: add 3 mm to each side b/w Colour Total rate Colour Total rate Colour Total rate surcharge 2c surcharge 3c surcharge 4c Type area Trimmed 1/1 page 4,340.00 395.00 4,735.00 785.00 5,125.00 970.00 5,310.00 217.00 188 x 270 210 x 297 Juniorpage 2,570.00 320.00 2,890.00 620.00 3,190.00 775.00 3,345.00 128.50 3col 140 x 190 151 x 205 1/2 page 2,240.00 320.00 2,560.00 620.00 2,860.00 775.00 3,015.00 112.00 land. 4col 188 x 133 210 x 150 port. 2col 92 x 270 103 x 297 1/3 page 1,900.00 320.00 2,220.00 620.00 2,520.00 775.00 2,675.00 95.00 land. 4col 188 x 88 210 x 105 port. 60 x 270 71 x 297 1/4 page 1,210.00 275.00 1,485.00 555.00 1,765.00 670.00 1,880.00 60.50 land. 4col 188 x 65 210 x 82 2col 92 x 133 103 x 150 port. 1col 44 x 270 55 x 297 1/8 page 645.00 275.00 920.00 555.00 1,200.00 670.00 1,315.00 land. 4col 188 x 32 not 2col 92 x 65 possible port. 1col 44 x 133 No discounting is applied to surcharges. For special formats and ad specials, please see overleaf. For more information and technical details, visit www.media.industrie.de 14
Trade Magazine Rate Card No. 44 Page 3 of 4 (Prices valid as of 01.10.2020, in €, plus VAT) Ads: Special formats and positions Formats Basic 2-colour 3-colour 4-colour Bleed Format: width x height in mm rates surcharge Trim: add 3 mm to each side b/w Surcharge Total rate Surcharge Total rate Surcharge Total rate 2c 3c 4c Type area Trimmed 2nd, 3rd and 4th 4,640.00 395.00 5,035.00 785.00 5,425.00 970.00 5,610.00 232.00 188 x 270 210 x 297 cover page 1/3 page 2,180.00 320.00 2,500.00 620.00 2,800.00 775.00 2,955.00 109.00 60 x 270 71 x 297 next to editorial 1/2 page 2,690.00 320.00 3,010.00 620.00 3,310.00 775.00 3,465.00 134.50 92 x 270 103 x 297 next to table of contents Panoramic spread Spread over 2 pages 2 x 1/4 page 2,660.00 670.00 3,330.00 including gutter. 420 x 82 2 x 1/3 page 3,880.00 775.00 4,655.00 Positioned at the foot 420 x 105 2 x 1/2 page 4,640.00 775.00 5,415.00 of the page. 420 x 150 Text Box Advertorial 1 circuit 1,340.00 Comprising Text, Image, Logo, 188 x 88 1/3 page land., 4c 3 circuits 3,620.00 Company address 6 circuits 6,420.00 inc. printing material creation Ad in editorial sect. per mm plus colour surcharge 4-colour Max. height 50 mm, minimum 44 mm wide 23.00 250.00 height 20 mm, surrounded by 44 x spec. 60 mm wide 32.00 250.00 editorial on at least 3 sides, 60 x spec. Position: in News & Highlights Business cards Only Print per year 1,320.00 60 x 82 Print + premium company profile (Online) per year 3,610.00 15
Trade Magazine Rate Card No. 44 Page 4 of 4 (Prices valid as of 01.10.2020, in €, plus VAT) Ad Specials Specifications Prices Further options / Quantities/formats: technical notes width x height in mm Belly band 105 mm high Single-sided printing incl. production, handling not included 8,000.00 125.00 per thsd. Paper: 200 g matt art paper, 2 x fold grooves with adhesive dot Format: Quantity: 465 x 105 8,300 cop. plus 3 mm bleed Bound insert 1 leaf = 2 pages 135 – 180 gsm 5,850.00 Front page marked. Insert format: 210 x 297 2 leaves = 4 pages 80 – 180 gsm 9,400.00 Other formats and weights on Delivery: untrimmed 216 x 305 request, with sample. Quantity: 8,300 cop. Loose insert With insert note in magazine. 250.00 per thsd. Other formats and weights on Max. format of insert: 200 x 290 up to 25 g Partial allocation by first digit of Min. run 3,000 cop. request, with sample. Quantity: 8,300 cop. postcode is possible. Tip-on 61.00 per thsd. Quantity: 8,300 cop. Postcard Postcard Automatic gluing 37.00 per thsd.* Manual gluing (pin-point Must accompany all copies Minimum size of carrier ad: 1/1 page plus carrier ad accuracy) 74.00 per thsd.* Circulation: 7,650 cop. *no agency commission on technical costs Technical information regarding Ad Specials can be found in the sales document (PDF) at: https://media.industrie.de/mehr-mediainformationen More on ad specials: www.media.industrie.de 16
Trade Magazine Rate Card No. 44 (Prices valid as of 01.10.2020, in €, plus VAT) Special issues EPP EUROPE – International edition Theme issue future solutions Quantity: 18,000 copies – 2 x per year EPP 7-8/2021 Ads: Standard formats Ads: Standard formats Formats Total rate Format: width x height in mm Theme issue − Formats and prices 4c Trim: add 3 mm to each side Type area Trimmed Basic package: 1/1 page, 4-colour 3,000.00 1/1 page 5,870.00 188 x 270 210 x 297 oder oder Juniorpage 3,775.00 3col 140 x 190 151 x 205 Company Display Profile profile Ad ad 1/2 page 3,375.00 land. 4col 188 x 133 210 x 150 Premium package: 2/1 pages, 4-colour 4,300.00 port. 92 x 270 103 x 297 1/3 page 2,675.00 land. 4col 188 x 88 210 x 105 port. 60 x 270 71 x 297 Company profile and display ad 1/4 page 2,035.00 land. 4col 188 x 65 210 x 82 2col 92 x 133 103 x 150 Company profile: Structured according to fixed layout specifications for headings, port. 1col 44 x 270 55 x 297 text volume, image quantity/formats, logo, contact details, e.g. URL, telephone, e-mail, QR code or link. Details on request. Total rates 4c. Further ad formats and prices on request. More information in the Editorial Schedule starting on page 9. 17
Trade Magazine – Special Supplement productronica Guide (Prices valid as of 01.10.2020, in €, plus VAT) Special Supplement Attention: productronica Guide – Special Issue − Packages and Prices Limited availability! the ultimate Trade Fair Companion! Logo Package | max. 8 Logos bookable per Hall 200.00 • Logo JPEG, 300 dpi, CMYK, inc. Arrow pointing to your Stand Produced in a compact and handy DIN A5 • Colour highlighting of format, EPP presents the definitive productroni- – Your Company Name in Exhibitors‘ A-Z ca Trade Fair Guide 2021. The bilingual content, – your Stand in the Hall Plan in both German and English, speaks directly to Content-Premium Package | max. 2 je Halle buchbar 1,500.00 all trade fair visitors. • 1/1 Page Advertorial Comprehensive Hall Plans and a complete list Classic-Package 2,000.00 of all Exhibitors alongside interesting Visitor • 1/1 Page Advertisement and Event Tips, all combine to provide the • Format: 148 x 210 mm, 3 mm bleed on all sides highest possible utility value. • Positioning: U2, U3 U4 EPP also assures maximum coverage thanks to exclusive distribution: Title Package • Full insert in EPP November 2021 • Cover Advertisement 3,000.00 • Full insert in EPP Europe November 2021 • Format: 148 x 210 mm, 3 mm trim on all sides Gesamt- • Positioning: Cover Page auflage Gesamtauflag 30,000 Ex. 30.000 Ex. Spotlight your participation in the Fair Guide! Trade Fair bonus – free additional benefits: The number of advertising spaces is carefully limited to guarantee optimal advertising efficacy. A maximum of 8 Logos and 2 Content-Premium places can be The productronica Guide is also available online in digital format and is booked per Hall. promoted accordingly in all online Newsletter issues of both EPP and EPP Europe from 9th November 2021. Publication Date: 09.11.2021 Technical details can be downloaded from: Advertising deadline: 13.10.2021 www.media.industrie.de/productronica 18
Website epp-online.de | epp-europe-news.com (Prices valid as of 01.10.2020, in €, plus VAT) epp-online.de/epp-europe-news.com the portals for electronics production in D/A/CH or EMEA Intensive use of Specialist Media across multiple Channels Respondents in Business and Administration who regularly use specialist Trade Journals and/or Digital resources provided by specialist media houses are also increasingly interested in further specialist media offerings. 41.2% of decision- makers who regularly obtain information from one or more specialist journals also regularly use digital specialist media offers. That is 11.6% more than the average of the respondents. www.epp-online.de and www.epp-europe-news.com Target group: The core target group consists of technical and general managers, from senior management and plant management, to production and quality management in companies with their own electronics production. It also includes design and development engineers, along with engineers involved in systems integration, planning/project planning, etc. In brief: The latest news covering the entire electronics production industry. It is concisely and Digital offers form an important information resource: clearly presented and its content is expertly researched. The years of expertise and Websites, Social Media Channels, Newsletters, Apps: detailed market knowledge of the EPP editorial team guarantees high-quality content the digital content of specialist media houses is convincing. focused on every facet of electronics production. White papers, webinars, videos Over a quarter (29.6%) use them regularly. (applications or statements) alongside all important dates of the Industry, combine to At least occasionally it is as high as 76.2% make the portals even more useful. SOURCE: THE LAE 2020 Special Evaluation for the German Trade Press. www.lae.de Advertising formats and prices: See next page for standard formats, additional advertising formats on request. Also supply the corresponding advertising materials for display on mobile devices. More information and technical details at media.industrie.de. 19
Advertising format Position on Size in pixels (w x h) Description Positioning Size in pixels (w x h) Price on all pages* Desktop and Tablet** Desktop and Tablet Desktop and Tablet Mobile Mobile per week Leaderboard/ 728 x 90 Placement above 300 x 50 400.00 Large Leaderboard/ 970 x 90 the Header Expandable Leaderboard 728 x 90 and 728 x 300 (Sticky) Skyscraper/ 120 x 600 Placement on the 300 x 50 370.00 (Sticky) Wide Skyscraper 160 x 600 right side next to Content (Sticky: Banner remains in the field of view when scrolling the page) Hockeystick/ 728 x 90 and 160 x 600 Leaderboard 300 x 75 770.00 Wallpaper with additional or adjacent to background colour 970 x 90 and 120 x 600 Skyscraper on the HEX-Code right Frame Ad 120 x 600 and Leaderboard with 300 x 75 940.00 1.125 x 90 and Skyscrapers on left 120 x 600 and right. Tablet display in Hockeystick format Billboard 970 x 250 Banner directly 300 x 75 510.00 below the Navigation Bar Medium Rectangle/ 300 x 250 Banner within 300 x 250 320.00 Video Ad Content or in the outer column *Does not apply to selected theme pages and company profiles. **Size and position in pictures illustrative. Displayed in rotation. Submission of data: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 and redirect files. Additional ad formats: File format for Video Ad: MPEG4 file format (File size max. 30MB and Start Image (JPG, 300x250)).For the advertisement formats Native advertising, see page 21 Frame Ad, Wallpaper, Sticky Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to: Premium company profile, see page 22 auftragsmanagement@konradin.de. Media Kit 2021 | EPP/EPP EUROPE – Website: epp-online.de/epp-europe-news.com 20
Website Native Advertising (Prices valid as of 01.10.2020, in €, plus VAT) Native advertising will raise your company’s profile and gain new sales prospects Konradin Industrie’s native advertising options will convey your messages to your Your benefits: target audience - convincingly, effectively and packed with a high information • With your content, you offer the reader/user real benefits and added value. content. • Well-researched editorial articles on websites covering relevant topics. In combination with traditional forms of advertising, native advertising will help you • Benefit from the high credibility and professional competence of our media to sustainably consolidate and enhance your competence for specific topics in your brands. relevant target groups. • Your native advertising content cannot be blocked by ad blockers. Sponsored Article Theme page Theme: You provide the text, which is reviewed by our professional editorial staff Partner pages are the ideal environment to present yourself (products, services) and may be edited, from case to case. We recommend you refrain from using to your target group as a competent partner with a long-term perspective on a advertising copy within the text. selected topic. You determine the topic and to what extent we can support you, in terms of the content. Content - thus setting thematic focal points! Runtime: Sponsored articles will be published for four weeks, unless otherwise agreed. A start is possible anytime. After expiry of the four weeks, the sponsored article is still available in the archive. Theme page – Services and prices (minimum lead time 8 weeks) Positioning: Integration as article (teaser) within the editorial part of the start page. BASIC Themes: Exclusively decided by yourself. Sponsored article – Services and prices (minimum lead time 4 weeks) Possible formats: contributions, articles, texts, PDF, video, pictures, etc. Positioning: Displayed in the navigation section Sponsored article (will be marked as “advertisement”) Time frame: 3 months 5,700.00 • up to max. 6,000 characters (DOC) incl. spaces • plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG) PREMIUM • plus links within the text Boost your Theme Page with extra Power. In consultation with you, we will add additional, individual content and ensure further coverage via Mailings, Display Package price per website 3,700.00 Advertising or Social Media or even leave the page online for longer. Price available on request. For further information, please refer to our detailed Sales Document: https //media.industrie.de/mehr-mediainformationen/ 21
Website Premium Company Profile (Prices valid as of 01.10.2020, in €, plus VAT) Premium company profile Your online presence at industrie.de and 11 additional Konradin Industrie websites includes: • Data and contact • Own header image • Logo • A description of your company • Published print articles with Konradin Industrie • Your Videos, Webinars, Whitepapers at Konradin Industrie* • max. 3 offers from you (e.g. Video, PDF, Catalog) for free download, optionally with Registration* • Links to your Social Media accounts Premium company profile Price/year Premium company profile at industrie.de and 11 additional websites of Konradin Industrie Start possible anytime Basic price for 1 year 2,950.00 *Leads on demand, per lead 70.00 on all Raise your company’s profile and promote your Additional 3 download offers 300.00 Konradin Industrie services with a premium company profile in the websites network of Konradin Industrie. Extension by additional 12 months 2,300.00 Book the Online Company Profile in combination with the Print Business Card for a special price. automationspraxis.de industrieanzeiger.de prozesstechnik-online.de beschaffung-aktuell.de kem.de qe-online.de For further details, please refer to our extensive sales documents: epp-online.de mav-online.de sifa-sibe.de https://media.industrie.de/mehr-mediainformationen/ industrie.de medizin-und-technik.de wirautomatisierer.de Data submission: via e-mail to auftragsmanagement@konradin.de 22
„Partner für Elektronikfertigung“. Wer hat die Lösung, die der Elektronikfertiger sucht? Produkt-Visitenkarten helfen schnell, passende Produkte/Lösungen oder Informationen zu Unternehmen zu finden. Trade magazine Bestücken Business Card Selektiv/Conformal Coating (Prices valid as of 01.10.2020, in €, plus VAT) EMS/Contract Manufacturing Löten Fertigungsautomatisierung Kabelbearbeitung Nutzentrennen Reinigungstechnik Your print business • 1 year presence card includes Sieb-/Pastendruck Business card print Category / issues Price Price Combination Re wo r k • in the trade magazine of yourTraceability/Logistik choice in the trade magazine Online Print Print + Online 3D-Systemintegration • in the relevant category* Die-/Drahtbonden Partner for robotics and factory Automationspraxis Hybrid-/Multichipmodulfertigung Dispensen/Dosieren 1,980.00 3,940.00 automation / 6 issues Arbeitsplatzeinrichtung Optische-/Röntgeninspektion Elektrischer Baugruppentest ZuverlässigkeitstestBeschaffung aktuell Purchasing partner / 10 issues 1,980.00 3,940.00 Weitere Fakten zu Unternehmen, Details zum Angebots- und Leistungsspektrum finden Sie im cav – Prozesstechnik für die Partner for the chemical industry / Firmenverzeichnis auf www.epp-online.de. 1,980.00 3,940.00 Unter folgendem Link gelangen Sie zur Übersicht aller Online-Firmenprofile. Chemieindustrie 10 issues dei – Prozesstechnik für die Partner for the food industry / 8 issues 1,980.00 3,940.00 Bookmark! www.epp-online.de/firmenverzeichnis Lebensmittelindustrie Premium company profile 2,950.00 Partner for automation technology / elektro AUTOMATION 1,320.00 3,610.00 6 issues A LTLOTE N TS O RG U N G LÖTE N WEITER B I LDU NG EPP Elektronik Produktion & Partner for electronics manufacturing / 1,320.00 3,610.00 Prüftechnik 7 issues Partner for the industry / monthly, issues: Industrieanzeiger 1,980.00 3,940.00 1, 3, 5, 7, 9, 11, 12, 13, 15, 17, 18, 20 MTM Ruhrzinn GmbH Rehm Thermal Systems GmbH Technische Akademie Esslingen – TAE www.ruhrzinn.com www.rehm-group.com www.tae.de KEM Konstruktion Partner for engineering / 10 issues 1,980.00 3,940.00 Ruhrtalstr. 19, 45239 Essen Gegründet 1990 ist Rehm Thermal Systems heute Die Technische Akademie Esslingen (TAE) mit Sitz in Phone: +49 201 6471 11-50 Technologie- und Innovationsführer für die moderne mav Innovation in der Ostfildern – nahe der Landeshauptstadt Stuttgart – ist Partner for the production industry / Fax: +49 201 6471 11-59 und wirtschaftliche Elektronik-Baugruppen-Fertigung. seit über 60 Jahren für Unternehmen und Privatper- 1,980.00 3,940.00 info@ruhrzinn.com Als global agierender Hersteller von Löt- und Trocknungssystemen für die Elektronik- und Photo- spanenden Fertigung sonen internationaler Partner für effektive Fort- und Weiterbildung. 10 issues MTM Ruhrzinn ist der Spezialist für die Altlot- voltaikindustrie sind wir in allen relevanten Mit rund 1000 Veranstaltungen, einem Kompetenz- entsorgung in EMS-Betrieben. Fokussiert auf das Recycling von Zinnkrätze, Lotpastenabfälle und Alt- Wachstumsmärkten vertreten und realisieren als Partner für unsere Kunden, Fertigungslösungen, die medizin&technik netzwerk von mehr als 4000 Referenten und über 10 000 Teilnehmern pro Jahr gehören wir zu den größten Partner for medical technology / 6 issues 1,320.00 3,610.00 lot aus dem Tiegelwechsel, bieten wir: Standards setzen. Weiterbildungsanbietern im deutschsprachigen Raum. • Wettbewerbsfähige Ankaufspreise phpro – Prozesstechnik für Auch in den Bereichen Studium und Ausbildung bietet Partner for the pharma industry / • Kostenlose Abholung die TAE jahrzehntelange Erfahrung. Sie finden bei uns 1,320.00 3,610.00 • Neue Behälter für Zinnabfälle • Entsorgungsnachweise die Pharmaindustrie berufsbegleitende Bachelor-, Master- und Online- Studiengänge, mit denen Sie Beruf und Studium per- 4 issues • Rechtssicherheit beim Umgang mit Lotabfällen fekt verbinden. QUALITY ENGINEERING Partner for quality assurance / 4 issues 1,320.00 3,610.00 Sicherheitsbeauftragter EPP Januar/Februar 2019 121 Partner for occupational safety / 10 issues 1,320.00 3,610.00 *Categories Print (examples): Drive technology industrial safety automation operating Sicherheitsingenieur Partner for occupational safety / 12 issues 1,320.00 3,610.00 equipment C-part management energy management fluid engineering used machinery handling technology Start possible with any issue industrial building industry services components + systems plastics processing laser technology logistics materials flow microsystems technology assembly technology Business card 60 mm wide x 82 mm high, logo, four-coloured surface technology quality assurance robotics joining Format 2 lines for company name and web address, 14 lines of text, approx. technology packaging materials tool and mould making 50 characters incl. spaces. Positioning in your category of choice* supply industry Categories might be modified by Konradin Book the Print Business Card in combination with the Online Company Profile for a special price. 23
Newsletter EPP-News | EPP-EUROPE-News (Prices valid as of 01.10.2020, in €, plus VAT) Ad format*/position Size in pixels (w x h) Prices Leaderboard 728 x 90** 1,250.00 above header Text/image ad Image: 200 x 150, 620.00 text: 300 char. (incl. spaces) Fullbanner 468 x 60** 620.00 590 x 100** Title: EPP-News, Medium Rectangle 300 x 250 620.00 EPP-EUROPE-News In brief: EPP-News and EPP-EUROPE-News offer interesting and varied news from the world of electronics production. It contains industry reports, technology trends, applica- tions, interviews, references to events and knowledgeable tips and advice. * Size and position in picture illustrative. **Display on mobile devices: scaled to a width of 300 pixels Frequency: EPP-News: Weekly, every Wednesday, prior to SMT + electronica twice a week on Tuesdays + Thursdays. Data delivery: EPP-EUROPE-News: biweekly, Tuesdays 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, Distribution: tracking pixels are not built in (file size max. 60KB). EPP-News: 10,000 personally named and qualified addresses. With animated GIF files, the e-mail may only display EPP-EUROPE-News: 9,000 personally named and qualified addresses. the first animation Frame. Target group: To view the current newsletter and subscribe, please Subscribers are qualified, named recipients who want to stay informed about the go to: www.epp-online.de/newsletter and latest news on electronics production. epp-europe-news.com/newsletter or scan QR codes 24
Newsletter Editors’ Special Newsletter (Prices valid as of 01.10.2020 in €, plus VAT) Ad format*/position Size in pixels (w x h) Price 1 x Leaderboard 728 x 90** above header 3 x Text/image ad Image: 200 x 150, text: 300 char. (incl. spaces) or 3 x Fullbanner 468 x 60** or 3 x Medium Rectangle 300 x 250 Your benefits: • We present your topic to the market • You benefit from a strong media brand • Your advertising message receives the complete attention of the subscribers, all of the ad placements are exclusively at your disposal maximum of 4 positions 4,700.00 • Attractive pricing * Size and position in picture illustrative. Content: **Display on mobile devices: scaled to a width of 300 pixels The Editors’ Special Newsletter is presented with the same look&feel of the regular online newsletters. You will determine the subject focus and date of distribution. Our editorial staff will carefully research the contents of the co-ordinated topic. If Data delivery: desired, your press releases can also be integrated into the newsletter. Finally, the 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de editors compile the completed Editors’ Special Newsletter, incorporating your Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible, exclusive banner advertising content. tracking pixels are not built in (file size max. 60KB). With animated GIF files, the e-mail may only display the first animation frame. Recipients: 10,000 recipients of EPP-News; 9,000 recipients of EPP-EUROPE-News Send dates: on request Availability: on request 25
Extras Video (Prices valid as of 01.10.2020, in €, plus VAT) Moving pictures say more! At the trade fair At the trade fair Your company Video statement VideoWall sponsoring Application video Put your trade fair highlights in the spotlight! We’ll Our editors conduct exclusive video interviews with Combine your application report in print with a multi- shoot an exclusive and professional video on your reputable business partners from market-leading media video. We will manage the production for you! stand, as a combination of company statement and companies in the “TV Studio” located on the Konradin Possible contents: interview with manufacturers and technology/product presentation. Stand. users, production overview, machinery in operation including detailed shots. Example videos: www.wirautomatisierer.de/videos Example videos: www.qe-online.de/videos Example videos: www.epp-online.de/videos Benefits and prices Benefits and prices Benefits and prices (at least 4 weeks lead time) (at least 6 weeks lead time) (at least 6 weeks lead time) Briefing before the fair, filming with you at the Your sponsor logo visible on the VideoWall and Briefing, treatment, filming on site (1 day), booth (1 hour maximum), editing, cutting, incl. a in every video opening credits editing, cutting, incl. a correction run, correction run, video (HD quality, length < 5 min.) One video interview in front of the VideoWall video (HD quality, length
Extras Address Rental | Mailing (Prices valid as of 01.10.2020, in €, plus VAT) GDPR- Compliant Address rental Take advantage of our professional addresses to attract new customers Communicate successfully with professional print and e-mailings. for your company. Just get in touch. Select addresses for your mailings from our qualified database using criteria such as: Tip: E-mailings are perfect for invitations to roadshows, open houses and events, Region • Industry • Company size • Function • Position trade fairs, webinars, webcasts, product launches and much more. E-mailing Print mailing – Lettershop We manage your e-mailings to interested and potential customers, including We manage your complete dispatch and reporting. designed print-mailing Multiple shots lead to higher success service via our Lettershop rates. – from print to dispatch. Print mailing − services and prices (at least 6 weeks lead time) E-mailing − Benefits and prices (at least 6 weeks lead time) Handling: Handling: 1 selection by industry and function effort-based 1 e-mailing, 1 draft (correction), 1 selection, 750.00 Creation, handling, postage, dispatch use of the existing template, dispatch, reporting Address rental from 0.55 per address Minimum order value € 1,100.00 = 2,000 addresses Address rental from 0.75 per address No agency commission on price Minimum order value € 750.00 = 1,000 addresses Multiple shots: Detailed information on request. 1 reminder with same content, same template, Handling 110.00 same address selection per address from 0.40 Agency Commission: 10% on Digital media Detailed information on request. 27
Lead Generation (Prices valid as of 01.10.2020, in €, plus VAT) GDPR- Compliant A professional partner for qualified leads Why lead generation? What is a ‘lead’? Factors for successful lead generation: Prospective customers initially look for Until the prospect comes into direct You will receive qualified contacts with solutions to their problems and not for contact with the (desired) provider, he a concrete interest in your specific • Topicality of the subject products! will remain unrecognised. topic. You can then use these valuable • Relevance of the topic for the contact details for your marketing or target group Information is increasingly being Conclusion: sales communication in accordance • Users and exclusivity of the researched via the Web, at the The prospective customer, thus the with EU-DSGVO (General Data information presented individually appropriate time within potential buyer, must be addressed Protection Regulation). • Size of the defined target group the customer journey. through different TouchPoints – in terms of both time and content. How does lead generation work with Konradin Industrie? Scope of services MQL or SQL? Konradin lead campaign Marketing Qualified Lead (MQL) is a lead with interest in your product or service. Visit You can reach MQLs with the online tools Webinar and Whitepaper (see the Awareness following pages). Lead Sales Qualified Lead (SQL) is a contact that has developed into a genuine prospective MQL From MQL to SQL buyer through their own activities and with the support of marketing. through lead nurturing Consid- via marketing You can reach SQLs with Konradin Industrie through tailor-made campaigns that we eration SQL automation develop mutually with you. You will benefit from our professional campaign management. Marketing automation and nurturing processes, as well as the entire portfolio of Konradin media channels, will be adopted to fulfil the objectives of your Opportunity campaign. In addition, our team of experienced editors will assist you with content creation. Decision Customer Any questions? We are happy to help! 28
Lead Generation Webinar (Prices valid as of 01.10.2020, in €, plus VAT) Webinar – convey worldwide expertise and Webinar − Services and price (minimum lead time 6 weeks) generate leads Extensive Promotion E-mailing of invitations • reminders • appointment reminders • follow-ups Online webinar space and live transmission (approx. 60 minutes), Poll during the live broadcast Professional moderator, inclusion of up to two speakers on your side (technical checks before broadcast) The advantages of a webinar package Registration list including contact details Detailed reporting • New contacts – get to know potential customers who are specifically interested in your product. On-demand webcast after live transmission on the website with image and text • Competent implementation – based on our webinar experience, Package price 7,700.00 we organise your webinar, you appoint the speaker. • Image enhancement – modern forms of media for modern people. • Cost and time savings – regardless of location, no travel expenses or accommodation costs. • Multimedia knowledge transfer – share audio and video content or files with the participants. Options at extra charge: • Direct contact – in the form of a Q&A chat session and additional polls for a further qualification of leads. Leads (after live webinar) from € 70.00/lead • Detailed reporting – You will receive the results of the polls, the attention rate For further details, please refer to our extensive sales documents: and the average length of stay during a webinar. https://media.industrie.de/mehr-mediainformationen/ • Webinar recording – We record your webinar and put it online as an on-demand webcast on our websites – additional lead generation. Data delivery: via e-mail to industrie.online@konradin.de 29
Lead-Generation Webinar-Theme-Day (Prices valid as of 01.10.2020, in €, plus VAT) Display command of your Subject Area through participation as one of Webinar − Services and price (minimum lead time 6 weeks) several Partners in Extensive Promotion a Webinar. E-mailing of invitations • reminders • appointment reminders • follow-ups Online webinar space and live transmission (approx. 60 minutes), Poll during the live broadcast With our Webinar-Theme-Day Professional moderator, inclusion of up to two speakers on your side (technical checks before broadcast) you can enjoy all the advantages of a Registration list including contact details regular Webinar. However, you’ll share the Webinar with multiple, qualified Partners. Detailed reporting On-demand webcast after live transmission on the website with image and text Planned Webinar-Theme-Day 2021 Package price 3,000.00 • 22nd April 2021 “Box Build”, 10-11.30 a.m. Schedule of Webinar-Topic-Day: • Welcome by the Editorial Team • Key-Note Address • Partner 1 including Questions & Answers Options at extra charge: • Partner 2 including Questions & Answers Leads (after live webinar) from € 70.00/lead • Partner 3 including Questions & Answers • Partner 4 including Questions & Answers For further details, please refer to our extensive sales documents: https://media.industrie.de/mehr-mediainformationen/ • Final moderated discussion with the Speakers from the Partners Per Webinar max. 4 Partners and each Partner presentation including Questions Data delivery: via e-mail to industrie.online@konradin.de & Answers max. 15 minutes, so the Webinar will last approximately 1.5 hours. 30
Lead Generation White paper (Prices valid as of 01.10.2020, in €, plus VAT) White paper − Whitepaper − Pay-per-Lead Fixed running time Concept and benefits Concept and benefits • You have an interesting white paper which will be released exclusively • 3 months presence via our website. via Konradin or may be available on other Teasers ensure traffic and you receive all platforms subject to prior registration. the leads generated for your disposal. • We match the number of leads in the • Your proof of competence: Position yourself desired target group. as proficient business partner with your white paper. Lead • Based on this white paper offer, we generate qualified leads guarantee! • Potential business contacts: Find the people who are really interested in your within the specified target group and at the specified quantity. technologies or products (MQL = Marketing Qualified Leads). White paper − Fixed running time − Benefits and prices White paper − Pay-per-lead − Benefits and prices Integration of your white paper on the website with image and text Target-group-compliant selection from our database (2 selection criteria: function and industry) Extensive Promotion Audience targeting via e-mails and or via telephone, if required to achieve your Running time of 3 months, including leads 1,950.00 guaranteed leads Extensive Promotion Project set-up 1,500.00 Options at an extra charge: Price per lead (minimum order volume 50 leads) from 70.00/lead Leads after expiry of the 3-month running time from 70.00/lead Drafting of white paper by specialist editor and/or English language variant on request Further options: on request For further details, please refer to our extensive sales documents: For further details, please refer to our extensive sales documents: https://media.industrie.de/mehr-mediainformationen/ https://media.industrie.de/mehr-mediainformationen/ Data delivery: via e-mail to industrie.online@konradin.de Data submission: via e-mail to industrie.online@konradin.de 31
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