5K RUN/WALK HALF MARATHON - Governor's Cup Road Race
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2022
Join us February 18-19, 2022
HALF MARATHON 5K RUN/WALK
MAIN STREET MILE KID’S MAIN ST. MILE
Celebrating
49
years!
The Governor’s Cup Road Race is presented by Lexington Medical
Center and is operated by the Carolina Marathon Association which
has been conducting major running events in Columbia since 1977.
We've got all the details right here for you!
• Friday, February 18 on Columbia's Main Street
• 6:00 p.m.- Join over 800 kids as they participate in the
Kids Main Street Mile
• 7:00 p.m. - Open Main Street Mile
• 7:30 p.m. - Elite Main Street Mile
• Saturday, February 19 starting at 1312 Main Street, Columbia SC
•8:00 a.m. - Half Marathon
•8:20 a.m. - 5K Run/Walk
•9:00 a.m. - Finish Line Festival begins. Awards ceremony
for 5K and half marathon to follow
Running in the Saturday races, you will experience fun, challenging,
and scenic courses that include historic areas and entertainment at
more than 22 Spirit Corps locations on the course.
Our finish area located at Park and Senate Streets in Columbia's
Vista, includes music, food,vendors, and activities leading up to our
award ceremonies and post-race celebration.
You can expect over 2,000 participants including over 800 kids on
Friday night. As a sponsor of the event, you will reach over five
thousand on-site clients and over five million clients through our
pre-event marketing efforts. You will also receive several sponsor
benefits which can be found on pages 3 and 4.
Thank you for your consideration of supporting Governor’s Cup
Road Race. We expect to meet the highest standards for competitive
running events as our motto has always been, “Our events are
managed by runners for runners." We appreciate your review and
look forward to hearing from you.
Event
Committee
Russ Pate, Event Director
Jennifer Bozzo, Media Relations Coordinator
Dawn Catalano, Spirit Corps
Kathryn Cavanaugh, Elite Athletes
Kerry Mclver Cordan, Kids Main Street Mile
Derek McFarland, Finish Line Festival
Katie Miller, Event Manager
Mark Stout, Race Operations
1
2020 Governor's Cup weekend at a glance
TOTAL NUMBER OF
REGISTRANTS 1,950
HOW MANY PARTICIPATED
IN KIDS MAIN STREET MILE ?
800
Breakdown of the 1,150 adults who participated Events
540 MALE 610 FEMALE 1 Mile
16%
277
runners 13.1
155 13.1 30%
Runners
1-miler
718
Top 3 States Runners
SC
NC
5K
VA/KY
registrants from 20 states
5K
54%
No. of registrants
13.1 5K 1 Mile
Target household income:
AGE $75,000-$99,000
Second highest:
$100,000-$124,000
2
SPONSORSHIP OPPORTUNITIES
Cash + In kind
Special Thanks to
Lexington Medical Center,
Title Sponsor
2022 Governor’s Cup Road
Race
Platinum Gold Bronze Silver
Benefits $25,000 $15,000 $10,000 $5,000
Emerald
$2,000
complimentary registrations to 10 8 5 3
walk or run
recognition during opening
ceremony
50-word writeup and ad space
on website
logo with hyperlink in the
sponsor section of website
name listed in the sponsor
section of website
logo placement in all printed
and electronic materials
logo on finish line chute
opportunity for table at the
finish line on Saturday morning
recognition on the Governor’s
Cup social media channels
opportunity to add a
promotional item to race bags
for Kids Mile, 1 Mile, 5K and
Half Marathon (approx. 2,000)
3
EXCLUSIVE SPONSORSHIP OPPORTUNITIES
cash + in-kind | 2023 first right of refusal (due 10/19/22)
• Sport drawstring backpack with logo on approx 1,200 bags for runners
Race $5,000 • Name listed in the sponsor section of website
Bag • Name mentioned on Governor Cup’s social media channels
•Opportunity to put giveaway item in approximately 2,000 bags for participants
Shoe • Keep runners' hands free with a branded shoe wallet. Easily secures to the shoe
Wallet $5,000 laces with a hook-and-loop closure. (approx. 2,000)
• Name listed in the sponsor section of website
• Name mentioned on Governor Cup’s social media channels
•Opportunity to put giveaway item in approximately 2,000 bags for participants
Half $2,000 • Logo on mile marker signs along half marathon route (miles 4-13)
Marathon • Name listed in the sponsor section of website
• Name mentioned on Governor Cup’s social media channels
Mile •Opportunity to put giveaway item in approximately 2,000 bags for participants
Marker
Running $2,000 • Logo placement on bandana scarf for particpants (approx. 1200)
• Name listed in the sponsor section of website
Scarf • Name mentioned on Governor Cup’s social channels
•Opportunity to put giveaway item in approximately 2,000 bags for participants
5K $1,500 • Logo on 3 mile marker signs along 5K route (miles 1-3)
Mile • Name listed in the sponsor section of website
• Name mentioned on Governor’s Cup social media channels
Marker • Opportunity to put a giveaway item in approximately 2,000 bags for participants
• Logo on sign next to Hopsitality Tent located at finish line on Saturday
Hospitality $1,500 • Heaters provided along with food and beverage
• Name listed in the sponsor section of website
Tent • Name or business mentioned on Governor Cup’s social media channels
• Opportunity to put a giveaway item in approximately 2,000 bags for participants
Selfie • Logo on Selfie Station sign for Friday evening
$1,500 • Logo on sign attached to Selfie Station located at finish line area on Saturday
Station • Name listed in the sponsor section of website
• Name or business mentioned on Governor Cup’s social media channels
• Opportunity to put a giveaway item in approximately 2,000 bags for participants
Spirit $1,000 • Name/logo recognition at all Spirit Corp locations along the routes
Corps • Name listed in the sponsor section of website
• Name or business mentioned on Governor’s Cup s social media channels
• Opportunity to put a giveaway item in approximately 2,000 bags for participants
• Balloon tower in prominent locations with signage with sponsor’s name
Balloons $1,000 • Name listed in the sponsor section of website
• Name mentioned on Governor Cup’s social media channels
• Opportunity to put a giveaway item in approximately 2,000 bags for participants
Volunteer • Logo placement on volunteer T-shirts (approx. 150)
Shirts $750 • Name listed in the sponsor section of website
• Name mentioned on Governor Cup’s social channels
•Opportunity to put giveaway item in approximately 2,000 bags for participants
Presenting sponsorships available for our signature events, including the 5K, Main Street
Mile and Kids Main Street Mile. For more information on these sponsorships or to
customize an exclusive sponsorship, contact Katie Miller at 803-960-6202 or
Katie.Miller@Governorscupsc.org .
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GOVERNOR'S CUP ROAD RACE
2022 Committment Form
Yes! I would like to support Governor’s Cup Road Race as a
________________________________sponsor, at a value of $ _____________________.
Company (how it will appear in print)
Contact Name Title
Address City/State/ZIP
Work Phone Cell phone
Email Website
Social channels/handles
Signature
Send acknowledgement to
Address City/State/ZIP
Invoice me for my gift of $ in installments
Check enclosed (made payable to Carolina Marathon Association) | Federal Tax ID # is 57-0989561
Visa MasterCard American Express Discover
Account number:
Name on card:
Expiration date:
Amount to be charged to credit card: $
Signature:
If logo inclusion is part of your sponsorship, please send the following file formats: eps, jpg, ai, png.
Send both black and white and 4-color files.
Return your completed form and logos to Katie Miller at Governor’s Cup Road Race
Katie.Miller@governorscupsc.org | 803-960-6202 | www.Governorscupsc.org
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