4CAMEROON BUSINESS IN MAJOR PROJECTS

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4CAMEROON BUSINESS IN MAJOR PROJECTS
BUSINESS IN
                                           MAJOR PROJECTS
                                              AGRICULTURE
                                                    ENERGY

                       CAMEROON
                                                    MINING
                                                 INDUSTRY
  March 2014 • N° 14

                                                  SERVICES
                                                   FINANCE

Reviving Cameroon’s
coffee industry

   AES-Actis deal:             The “product months”
keeping all jobs and           initiative will kick-off
guaranteeing quality             with “Rice Month”
4CAMEROON BUSINESS IN MAJOR PROJECTS
4CAMEROON BUSINESS IN MAJOR PROJECTS
BUSINESS IN CAMEROON

Yasmine Bahri-Domon

Rice, coffee and festivities

              F
                       or this month of March, christened “Rice       previously thought unappealing. New blood in
                       Month” (page 22), we decided to do a           an industry that once depended solely on small
                       special report on coffee (pages 14-19).        scale farmers is accelerating the industry’s met-
                       Perhaps you do not see the connection,         amorphosis. This has encouraged the recent
               but there definitely is one: the government’s          explosion of agricultural diversity: rice, cocoa,
               commitment to diversifying and rebuilding ag-          cassava, soya, palm oil and more. Plots of land
               riculture.                                             that previously lay uncultivated have now be-
               Coffee, which has long had the “Made in Cam-           come veritable goldmines for agriculture, as is
               eroon” label associated with quality on the in-        the case on the Bakassi Peninsula which has just
               ternational market has been hardly dripping            prepared approximately 1,236 acres for palm
               from the coffeemaker over the last two decades.        tree planting.
               Faced with the current drought in this sector          The economic, social and agricultural prosper-
               which formerly made the fortunes of agricul-           ity of a nation depends on its ability to martial
               tural towns such as Bafoussam, Bafang, loum,           its forces. The 50th Anniversary of Reunification
               Nkongsamba and Kekem, the State decided to             celebrated last month in Buea reminded us that
               act to restore the industry with the support of        the strength of Cameroon lies in its unity, peace
               multilateral partners. Coffee has only recently        and its capacity to transcend cultural and lin-
               begun to make a comeback with an appealing             guistic diversity and overcome political divides.
               asset: the 2nd international festival, Festicoffee,    The dynamic celebrations of the 50th Anniver-
               to be held in May 2014 in four Cameroonian             sary of Reunification are the manifestation of
               towns.                                                 this positive energy for which Cameroon holds
               Beyond coffee, which will soon make a full re-         the secret – the ability to transform differences,
               covery, the implementation of modern agricul-          assets, wealth, and human resources into a pow-
               tural practices, with the government’s support,        erful force for development while remaining a
               has led to a virtual revolution in a sector that was   peaceful haven for foreign investment.

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March 2014 / N° 14                                                                                                                   -3-
4CAMEROON BUSINESS IN MAJOR PROJECTS
BUSINESS IN CAMEROON

CONTENTS
034Rice, coffee and festivities
064Casting                                       204Cameroon to create support fund for
                                                      innovative companies
084According to Paul Biya, “the
    Cameroonian people proved all the             204The Head of the Cameroonian State
    pessimistic predictions false”                    announces the creation of 250,000 jobs
                                                      in 2014
104The AES-Actis deal: Cameroon wants to
    keep all jobs and guarantee service quality   214Cameroon pays special attention to
                                                      Swiss investors
124Cameroon-Central Africa: over 55 billion
    commercial transactions on the line           214Cameroon sets the price for national
                                                      economy’s EPA adaptations at 2.5 trillion
144Cameroon: rescue effort for coffee
                                                      FCfa
154Cameroonian coffee having a cup
                                                  224Cameroon launches the promotion
164EU and CICC to restart coffee sector with         of local rice to stimulate consumption
    16 billion FCfa
                                                  224Semry to process 20 tonnes of rice paddies
174Creating and developing 8,896 acres of            per hour with two new factories
    coffee plants in 6 years
                                                  234Cotton: Cameroon’s exports to China
174The international coffee festival,                decreased by 7.3% in 2013
    Festicoffee, to be held on May 29-31, 2014
                                                  234Cameroonian cocoa exports to China
184Omer Gatien Malédy: All eyes are now              went up by 113% in 2013
    on Cameroonian coffee
                                                  2341,235 acres already prepped for PAMOL
204China, India and Korea invest 1.2 trillion        palm tree plantations in the Bakassi
    FCfa in Cameroon                                  Peninsula

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4CAMEROON BUSINESS IN MAJOR PROJECTS
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244Cameroon seeks to create first
    commodities exchange in
    French-speaking Africa                        304Socaver finally equipped to run on GDC’s
                                                      thermal gas
254Gabonese Ogar interested in 35% share
    in Chanas Assurances’ capital                 304Cameroon produced more than 24 million
                                                      barrels of oil in 2013
25484 “illegal” micro-financial establishments
    to close                                      304The Chinese company, CWE, concludes
                                                      environmental impact study on
264Protais Ayangma: Too much “deviant                Menchum Dam
    behaviour” in Cameroon’s insurance
    sector                                        314Energy: State to transfer three thermal
                                                      plants to AES Sonel to reduce electricity
274MTN Cameroon to invest 600 billion                production deficit
    FCfa if…
                                                  314The Natchigal hydro-electric plant to
284Cameroon to implement internet                    open in 2019
    access points
                                                  324Cameroun to open its first diamond-
284TRA warns telephone operators against             cutting factory
    credit transfer limits between consumers
                                                  324Cameroon: Increased oil production in
294Round 2 of the fight for the container            2014 will not affect State revenue
    terminal dealership at Kribi’s deep
    water port                                    334Gicam seeks 24 acres in Côte d’Ivoire for
                                                      Cameroonian investors
294Chinese company CHEC claims
    18.7 billion FCfa dredging deal for           334Moroccan company CIMAF ends
    Douala Port                                       Lafarge’s cement market monopoly

294Kribi deep water port to have “the best       344Elung Paul Ché is the new Board
    channel on the West-African coast”                Chairman at Cameroon SME Bank

March 2014 / N° 14                                                                            -5-
4CAMEROON BUSINESS IN MAJOR PROJECTS
BUSINESS IN CAMEROON

CASTING
                        DR TAÏGA
                                            According to the Cameroonian Min-
                                            ister of Fisheries, Dr. Taïga, Cameroon
                                            plans to produce around 100,000 tonnes
                                            of fish per annum by developing aqua-
                                            culture. This is the goal for the intensive
                                            production centres the Cameroonian
                                            government has just begun building in
                       several regions across the country.
                       The first of these plants has just been inaugurated in Méy-
                       omessala in the South, and will produce 17 tonnes of fish
                       thanks to the construction of modern ponds and the training
                       of young fish farmers by the Ministry of Fisheries.
                       Out of 176,000 tonnes of fish produced in Cameroon an-
                       nually, only 1,000 originate from aquaculture. This is only
                       0.1% of national production. Yet, according to official figures,
                       Cameroon spends close to 100 billion FCfa each year in im-
                       ports to address the production deficit which is estimated to
                       be 230,000 tonnes.

                        ESSIMI MENYÉ
                                            It was on a tractor tour of a farm in
                                            Lélem, not far from Mélong, on the
                                            very fertile volcanic earth in the sea-
                                            side area of Moungo that Cameroonian
                                            Minister of Agriculture, Essimi Menyé,
                                            just launched the 2014 agricultural year.
                                            He stressed that this year would be de-
                       voted to increasing national production.
                       To do this, Minister Essimi Menyéake urged better structur-
                       ing of producers through the creation of cooperatives.
                       As if to demonstrate the benefits of being in a cooperative,
                       the Minister donated two tractors, two bikes and two SUVs
                       to a local cooperative as well as tonnes of agricultural mate-
                       rials. Beyond the official 2014 agricultural launch, the event
                       was also an opportunity for the government to announce the
                       creation of centres of excellence for coffee, cocoa and palm
                       oil in some farming areas.

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4CAMEROON BUSINESS IN MAJOR PROJECTS
BUSINESS IN CAMEROON

 MODESTE MOPA                                                     MICHEL WORMSER
                     According to the Director General of                               Vice-President of the Multilateral In-
                     Income Taxes (DGI) within the Minis-                               vestment Guarantee Agency (MIGA),
                     try of Finance, Modeste Mopa Fatoing,                              a member organisation of the World
                     the fiscal pressure rate in Cameroon “is                           Bank, Michel Wormser recently pre-
                     weak” at its current 13%. Following the                            sented his institution’s various products
                     last conference of the heads of central                            to the Cameroonian government. “With
                     and external services of this ministerial                          Cameroonian government heads, particu-
department, the DGI recommended that the rate be raised          larly the Minister of Economy, we discussed the ways in which
to 18% for the medium term. This is 5% higher than the           Cameroon could benefit from our guarantee, especially in elec-
current level.                                                   trical energy. The goal was to talk with them about our various
The DGI’s position is contrary to that of the Cameroon           products to see how they could contribute to supporting the coun-
business community which has constantly complained about         try’s emergence project,” stated Wormser.
the pressure rate, or even fiscal harassment that they have      MIGA celebrated its 25th anniversary in 2013. Since its cre-
suffered. They recommended a broadening of the country’s         ation, it has issued close to 30 billion dollars in guarantees
fiscal net as revenue to this date has come from a very small    (political risk insurance) to support over 700 investment
segment of businesses while the vast majority remain un-         projects in 100 developing countries. Today, its portfolio is
derground.                                                       over 10 billion dollars.

 BASILE ATANGANA                                                  THIERRY TÉNÉ
 KOUNA                                                                               Directed by Cameroonian native, Thi-
                                                                                     erry Téné, Institut RSE Afrique has
                      Cameroonian Minister of Energy and                             just released the results of a study on
                      Water, Basile Atangana Kouna, opened                           the perception and application of cor-
                      the Mefou water treatment plant on                             porate social responsibility (CSR) in
                      January 27, 2014. The new facility will                        Cameroonian businesses. This survey
                      supply Cameroon’s capital with an ad-                          was conducted in collaboration with the
                      ditional 50,000 m3 of drinking water.      Cameroon Association of Human Resource Managers and
                      The total supply of water to Yaoundé       Syndicat des industriels du Cameroun (Syndustricam).
will rise to 150,000 m3 per day against an official estimated    According the results of the study involving a sample group
demand of 300,000 m3 of water per day.                           of 16 companies with cumulative sales amounting to 710
However, at first, only 25,000 m3 of water per day was pumped    billion FCfa and a combined labour force of 20,000, “Hu-
into the network. The plant attain its true production capac-    man Resource Managers (in the companies that participated
ity of 50,000 m3 per day in February 2014. Costing a total of    in the study) are not adequately cognisant of the notion of
72 billion FCfa, the water treatment station was co-financed     corporate social responsibility.” The study also reveals that,
by the French Development Agency (AFD), the European             “73% of companies surveyed have no sustainable develop-
Investment Bank (EIB) and the Cameroonian government.            ment or corporate social responsibility division” while 57%
                                                                 of them are completely unaware of the ISO 26000 standard.

March 2014 / N° 14                                                                                                            -7-
4CAMEROON BUSINESS IN MAJOR PROJECTS
BUSINESS IN CAMEROON                                                   FOCUS

According to Paul Biya, “the
Cameroonian people proved all
the pessimistic predictions false”
Excerpt of the Cameroonian              to remember, we also have the
Head of State’s address on the          obligation to the truth. The duty of
occasion of the 50th anniversary of     memory would not have value or
the Reunification on February 20,       exist without our obligation to the
2014 in Buéa, the centre of one of      truth.
the two English-speaking regions        Building the nation of Cameroon
of the country.                         meant enabling each of us to have
                                        an education that ensured equal
(…) October 1, 1961 is a historic       right to opportunity. At the time of
day. It is a day of great joy for all   independence and reunification,
Cameroonians. After 42 years of         that is to say, after 70 years of foreign
uncertainty and struggling, brothers,   occupation, 3% of Cameroonians
long separated, who have never          had been to school and there was not
stopped seeking each other were         a single university.
reunited forever.                       Today, our education rate, according
October 1, 1961, the day Cameroon       to Unicef, is 90%. We have built
was reborn, is a day of immense glory   15,123 primary schools and 2,413
for our country.                        secondary schools. And today,
                                        we have built eight universities
My Countrymen,                          throughout the nation.
Ladies and Gentlemen,                   Building the nation of Cameroon
                                        meant providing everyone with
What have we done over the last         access to health services. At the time
fifty years? We have worked little by   of independence and reunification,
little on restoring the desired unity   there were 555 health training
of our Cameroonian nation. But we       institutions. Today, we have 2,260
must not forget that the day after      public training facilities for health,
our independence and reunification,     including 4 general hospitals,
ominous birds were predicting our       3 central hospitals, 14 regional
failure. Some went as far as to say     hospitals, 164 district hospitals, 155
that Cameroon would slip into chaos.    medical clinics and 1,920 integrated
Certainly, in our first 50 years, our   health centres. I should also add that
life was not an easy one. A painful     life expectancy has risen from 40 in
civil war was followed by a severe      1960 to 52 years of age today.
economic crisis. Throughout these       Building the nation of Cameroon
challenges, the Cameroonian people      meant taking our country out
demonstrated exceptional courage        of isolation and opening it up to
and proved all the pessimistic          the outside world. At the time of
predictions false. The Cameroonian      independence and reunification,
people have worked to rebuild           our road infrastructure comprised
patiently, in unity and peace, this     621 km of paved roads. Today, the
nation of which we are so proud.        Cameroonian people enjoy 250,000
We pushed ourselves to catch up and     km of roads, including 5,200 km of
repair the injustices of colonialism.   paved roads, 21 airports, of which
If it is evident that we have a duty    four are international, a river port

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4CAMEROON BUSINESS IN MAJOR PROJECTS
FOCUS                                                                               BUSINESS IN CAMEROON

and three sea ports. The port of
Douala is the largest in the CEMAC      have made a modern democracy
zone.                                   with      functioning      institutions
Building the nation of Cameroon         and an Assembly, a Senate and a
meant       creating    wealth    and   Constitutional Council that will
employment. The State of Cameroon       soon be in place. We implemented
is our nation’s largest employer. It    justice and administrative systems
has encouraged the development of a     across the nation and built up strong
dynamic private sector. Talented men    armed forces that can be deployed to        a part of our identity. It is this that
and women have created businesses,      guarantee our territorial integrity.        enables Cameroon to adapt easily to
creating jobs and producing wealth.                                                 changes in globalisation, especially
The standard of living for our fellow   My Countrymen,                              because of our bilingualism.
citizens has ostensibly improved.       Ladies and Gentlemen,
Building the nation of Cameroon                                                     [Original in English, ed.] Ladies and
meant industrialising our country.      Our national unity has been the basis       Gentlemen,
We have now commenced our               of this exceptional success. It is the
second phase of industrialisation.      skeletal frame on which the organs of       Three years ago, we launched the
With the ongoing development            our society function. It is a part of our   jubilee period with celebrations
of our energy capacity, we will be      very existence as a people. I therefore     marking the fiftieth anniversary
able to process our agricultural and    call on all citizens, particularly our      of our Independence. With the
mining commodities and, with            young people, to guard her fiercely so      celebration of the fiftieth anniversary
our hydrocarbon deposits, we have       that she shall not be altered.              of Reunification here in Buea where
the basis for a chemical industry.      I ask them to avoid the trap set by         it took place, we will be closing this
Simultaneously, we will continue        certain regional, tribal and religious      cycle which has helped us to revisit
to develop our aluminium industry       forces that may compromise our              our history.
and continue our usage of gas as an     national cohesion.                          We have every reason to be proud of
energy source for our factories.                                                    our Reunification and the best way of
We have proven that we are able to      My Countrymen,                              being worthy of it is to spare no effort
get out of the trade-based economy in   Ladies and Gentlemen,                       to preserve our national unity.
which we had long been captive.
Building the nation of Cameroon         When we speak of national unity,            Long live Independence!
also meant creating a sovereign         we do not neglect our cultural and          Long live Reunification!
state. Out of a fledgling State, we     linguistic pluralism. Our diversity is      Long live Cameroon!

March 2014 / N° 14                                                                                                      -9-
4CAMEROON BUSINESS IN MAJOR PROJECTS
BUSINESS IN CAMEROON                                                                                                       ENERGY

The AES-Actis deal: Cameroon
wants to keep all jobs and
guarantee service quality
The Cameroonian government
is taking multiple steps to ensure
that the transfer of shares in the
electricity deal will not have a ne-
gative impact.

After officially giving the go-ahead
for all of American company, AES
Corp’s assets to be sold to the in-
vestment fund, Actis in Cameroon’s
electricity sector in December 2013,
the Cameroonian government has
been engaging the acquirer of the
electricity company in talks. Au-
thorised sources state that this has
                                        In the
been done to ensure the transition      month
“goes smoothly”.                        of March
This is what led a delegation from      2013,
                                        Agence
Actis to be received on January 24,     France
2014 in Yaoundé by the Cameroo-         Presse
nian Minister of Energy and Water,      (AFP)
                                        estimated
Basile Atangana Kouna. The gov-         Actis’
ernment minister seized the oppor-      electri-
                                        city capa-
tunity to indicate to the new owner     city to be
of AES Sonel, KPDC and DPDC the         9,000 MW
Cameroonian government’s expec-         worldwide
                                        for a total
tations after the departure of the      of 2 million
American company, AES Corp. A           direct
reliable source has alleged that this   clients.
was done to ensure the protection                      delegation went to Uganda to see,      at length as well as the Ugandan
of all jobs, improve service quali-                    first hand, the performance of the     authorities, “in order to discuss the
ty, expand the network to increase                     British investment fund, Actis, in     experience of having Actis in that
Cameroonians’ access to electricity                    the electricity sector as the latter   country and the best practices to
and review the dealership contract.                    controls the Ugandan electricity       adopt in the distribution of elec-
Only a few days after this interview                   company: UMEME.                        tricity,” stated an internal source to
between the Cameroonian gov-                                                                  AES Sonel.
ernment and the heads of Actis, a                           LEARNING FROM THE                 Parallel to these talks between the
Cameroonian delegation compris-                            UGANDAN EXPERIENCE                 Cameroonian authorities and Actis
ing officials from the Ministries                      This is why the Cameroonian del-       aiming to ensure a successful tran-
of Energy, Finance and Economy                         egation, during its visit to Kam-      sition to the electricity sector, states
visited Kampala, the Ugandan cap-                      pala, visited UMEME plants and         an AES Sonel source, “the various
ital. According to our sources, the                    interviewed the company’s heads        stakeholders, who have been wait-

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ENERGY                                                                                       BUSINESS IN CAMEROON

                                                                               A delega-
                                                                               tion from     roon once the government has au-
                                                                               Actis was     thorised it.
                                                                               received      The December 2013 notification
                                                                               on January
                                                                               24, 2014 in   of the government’s agreement
                                                                               Yaoundé by    to allow AES to sell its assets in its
                                                                               the Came-
                                                                               roonian       three Cameroonian subsidiaries
                                                                               Minister      has not affected the employees of
                                                                               of Energy     these companies in the slightest –
                                                                               and Water,
                                                                               Basile        particularly those of AES Sonel, the
                                                                               Atangana      electricity sector’s leader in Came-
                                                                               Kouna         roon. According to sources contact-
                                                                                             ed, “everyone is quietly working on
                                                                                             his or her tasks”.
                                                                                             Union members claimed of the
                                                                                             electricity sector who protested the
                                                                                             day after the AES-Actis deal, have
                                                                                             also been quiet. Yet, in November
                                                                                             2013, these union members the
                                                                                             retro-active sale of their 5% share
                                                                                             in the company’s capital before

                                                                                   The delegation
                                                                                   went to Uganda to
                                                                                   see, first hand, the
                                                                                   performance of the
ing on the non-objection of the
lenders to “close the deal”, would
                                          SIX MONTHS OF SUSPENSE
                                              AND SPECULATION
                                                                                   British investment
have to intervene incessantly.         The Cameroonian party, which had            fund, Actis, in the
On November 7, 2013, AES Corp          a contractual deadline of 90 days by
and Actis announced that they had      which to state its decision on the          electricity sector as
come to an agreement about the         deal after being officially notified        the latter controls the
sale of 100% of AES’s assets in its    on July 26, 2013, had to wait almost
Cameroonian subsidiaries: AES-         6 months before giving its approv-          Ugandan electricity
Sonel, Kribi Power Development         al. At the time when some infor-
Corporation (KPDC) and Dibam-          mation appeared to lead to a likely         company: UMEME.
ba Power Development Corpora-          disapproval of the AES-Actis deal to
tion (DPDC), for a total of 220 mil-   the benefit of Electricité de France                  the conclusion of the deal. If this
lion dollars or approximately 110      (EDF), which had, while awaiting                      request is met, it will mean 51 and
billion FCfa.                          the Cameroonian government’s                          not 56% of AES Sonel’s capital will
But according to the sale contract     blessing, its eye on AES’s assets in                  be sold to Actis as a part of closing
for the public electricity company,    Cameroon.                                             the expected deal.
signed in 2001 between the State of    While speculation was floating                        In the month of March 2013,
Cameroon and AES, any sale of as-      around the sale of AES assets, Ac-                    Agence France Presse (AFP) esti-
sets by AES was supposed to get the    tis had announced on December                         mated Actis’ electricity capacity to
go-ahead from the Cameroonian          9, 2013, that it had closed its third                 be 9,000 MW worldwide for a total
government through the issuance        fund intended for energy sector                       of 2 million direct clients. The ar-
of a non-objection. Basically, the     investments, Actis Energy 3, after                    rival of the British investment fund
concession contract gives the Cam-     raising the sum of 1.15 billion dol-                  in the Cameroonian electricity sec-
eroonian government the possibil-      lars (around 575 billion FCfa), sur-                  tor will raise this capacity to 10,000
ity of opposing any deal between       passing by 50% the target amount.                     MW since AES Corp currently has
AES and Actis and, in this case, to    A part of the fund was supposed to                    1,000 MW in Cameroon.
buy the assets and or sell them to     be used to finance the acquisition of
another company of its choosing.       AES Corporation’s assets in Came-                                            Brice R. Mbodiam

March 2014 / N° 14                                                                                                            -11-
BUSINESS IN CAMEROON                                                                               CENTRAL AFRICAN CRISIS

Cameroon-Central Africa: over
55 billion commercial transactions
on the line

Since the security decline in Ban-     This lack      lai, are estimated to be around 4 bil-   (according to Cameroonian Cus-
gui, commercial transactions           of security    lion FCfa each month.                    toms) annual flow of merchandise
                                       also incited
between the Central African Re-        the Central    Despite the recent opening of a          between the two countries.
public and Cameroon have slum-         African        secure pathway by the Cameroo-           With the arrival of the Seleka re-
ped. Border towns and Cameroon         subsidiary     nian army from Garoua-Boulaï to          bellion at the door of Bangui, the
                                       of the Ca-
businesses have paid a high price.     meroonian      supply Central Africa again under        Cameroon-CAR borders in the East
                                       company        a transition government after the        region have been regularly closed.
                                       Tradex to
450. That is the number of Doua-       close tem-     resignation of Michel Djotodia,          This was the case, for example, on
la-Bangui transporters who have        porarily.      these losses are stacking up as the      August 14, 2013, following a call
parked their vehicles for over two                    days go by. They accentuate the          to strike made by Central African
months now due to the declining                       losses that Cameroonian and Cen-         transporters who have been vic-
security in Cameroon’s neigh-                         tral African transporters are facing     timised by the retaliation of the
bour, the Central African Repub-                      on the Douala-Bangui route.              Seleka rebels in power in Bangui.
lic. El Hadj Oumarou, head of the                     Since the start of the Central Af-       In solidarity with their colleagues,
Land Freight Management Bureau                        rican crisis in March 2013, trade        Cameroonian transporters had
(BGFT), finds that the losses trans-                  has been at a standstill between the     also parked their trucks, paralysing
porters have sustained in Douala                      two countries. This development          business activity from Douala to
and Central Africa in Garoua-Bou-                     is endangering the 55 billion FCfa       Bangui.

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CENTRAL AFRICAN CRISIS                                                                            BUSINESS IN CAMEROON

                                                                                                  After the acts of vandalism carried
                                                                                                  out on its network of 20 service sta-
                                                                                                  tions in Central Africa from the start
                                                                                                  of the political crises which had led
                                                                                                  to the rise of the Seleka in Bangui in
                                                                                                  March 2013, Tradex had re-opened
                                                                                                  its service stations in the Central Af-
                                                                                                  rican Republic in August 2013. The
                                                                                                  announcement of this resumption
                                                                                                  of services in the CAR was made
                                                                                                  during an inaugural ceremony for a
                                                                                                  new service station in Yaoundé.
                                                                                                  But the euphoria was short-lived…
                                                                                                  Cameroonians escaped the Central
                                                                                                  African hell using the airlift provid-
                                                                                                  ed by the Cameroonian government.
                                                                                                  Since December 2013, over 6,000
                                                                                                  Cameroonians have been trans-
                                                                                                  ported from Bangui by Cameroon
                                                                                                  Airlines Corporation (Camair Co.),
                                                                                                  the national airline of Cameroon, as
       REPEATED BORDER                   cality. The crime was committed by        While          instructed by the Head of State.
                                                                                   these
             CLOSURES                    Seleka rebels.                            Cameroo-
Transportation along this route only     Despite the re-opening of the bor-        nians who         CONCERN ABOUT SOCIAL
resumed on September 3, 2013 after       der, activities have plunged since        were more                      PEACE
                                                                                   or less
an emergency meeting held the day        that time. Things have worsened           supporting     While these Cameroonians who
before at the offices of the sub-pre-    since the recent decline in security in   the Central    were more or less supporting the
fecture in Garoua-Boulaï a border        CAR which led to Michel Djotodia’s        African        Central African Republic’s economy
                                                                                   Republic’s
town with Central Africa in the East.    resignation. This lack of security also   economy        are now safe from the bullets of the
This meeting led to resolutions such     incited the Central African subsidi-      are now        Seleka and the anti-Balakas, their
                                                                                   safe from
as escort and convoy travel to avoid     ary of the Cameroonian company            the bullets
                                                                                                  return has increased the number of
acts of theft being perpetuated by       Tradex to close temporarily.              of the         unemployed (around 5% as an ILO)
the Seleka rebels.                                                                 Seleka and     or underemployed Cameroonians
                                                                                   the anti-Ba-
But, just as clouds hovering over               TRADEX HIT HARD                    lakas, their   (70% according to the Employment
trade between the two countries be-      After trade between Central Africa        return has     and Growth Strategy Document)
gan to clear with the establishment      and Cameroon, the hardest to be           increased      as their professional insertion will
                                                                                   the number
                                                                                   of unem-       not escape the harsh realities of the
                                                                                   ployed or      Cameroonian job market.
   Apart from the economic impact                                                  underem-
                                                                                                  But, apart from the economic im-
                                                                                   ployed
   of the Central African crisis on                                                Cameroo-       pact of the Central African crisis on
                                                                                   nians.         Cameroon, there is the risk of social
   Cameroon, there is the risk of                                                                 implosion as Central African refu-
   social implosion as Central African                                                            gees gathered in the East-Cameroon
                                                                                                  region are weighing on the country.
   refugees gathered in the East-                                                                 Very demanding, these 3,000 refu-
                                                                                                  gees from all walks of life now stuck
   Cameroon region are weighing on                                                                at the Cameroonian border have al-
   the country.                                                                                   ready been a challenge for the local
                                                                                                  officials of the HCR. They are de-
                                                                                                  manding more than hospitality from
of the “Garoua-Boulaï Agreements”,       hit by the precarious situation in                       the Cameroonian authorities and do
Cameroon decided to close its bor-       Bangui, Tradex, a subsidiary of the                      not hesitate to commit reprehensible
ders in Toktoyo. This occurred the       National Hydrocarbon Company                             acts. This makes cohabitation with
day after the murder of Cameroo-         (SNH), is certainly the Camerooni-                       the Cameroonian populations in the
nian police officer, Ndallé Ngando,      an entity that has been most affected                    affected areas quite difficult.
head of the border station in that lo-   by the Central African crisis.                                                             BRM

March 2014 / N° 14                                                                                                                 -13-
BUSINESS IN CAMEROON                                                                         FOCUS ON COFFEE

Cameroon: rescue effort
for coffee

In its coffee re-launch plan in the    tors have been discouraging for the    Cameroonian economy, represent-
early 2000s, Cameroon’s Ministry       farmers who have remained above        ing 6% of the nation’s agricultural
of Agriculture planned to raise        the general Cameroonian tide of        GDP. In addition, coffee cultivation
production from 40,000 to 125,000      disinterest in coffee following the    in Cameroon is the livelihood of
tonnes by 2015. Now, in 2014, as       liberalisation of profitable sectors   400,000 farmers with approximate-
production slumped by 56%, fall-       in the late 1990s. But despite the     ly 346,000 acres of coffee plants, ac-
ing to a mere 16,142 tonnes last       coffee sector’s slow descent into      cording to the National Cocoa and
year, this beautiful dream of the      darkness which has accelerated in      Coffee Board (ONCC).
government and coffee farmers          the last four years, the government,   Following the publication of the
will definitely be difficult to make   industry professional associations     low numbers from the last coffee
a reality.                             and financial partners have not lost   season, renewed efforts are now
The production decline, due in part    faith.                                 underway based on the need to save
to climate that is becoming more       The reason for this tenacity is sim-   an industry that is now in intensive
and more merciless with the coffee     ple: although coffee production        care. It is directly linked to the sur-
plant, has also been affected by the   has been on a downward trend for       val of hundreds of thousands Cam-
current international context sur-     several years, the product remains     eroonians and their families.
rounding coffee pricing. Both fac-     a major source of revenue for the                                        BRM

-14-                                                                                           March 2014 / N° 14
FOCUS ON COFFEE                         BUSINESS IN CAMEROON

Cameroonian coffee having a cup
Production fell by 56.78% in
2013. In terms of processing, the
trend is downward for both Ara-
bica and Robusta coffees.

According to official statistics from
the National Cocoa and Coffee
Board, Cameroonian coffee pro-
duction has fallen by 56.78% dur-
ing the 2012-2013 season. Indeed,
it was announced at the launch
of the 2013-2014 season held on
January 24, 2014 in Melong, in the
coastal region, Cameroonian farm-
ers harvested only 16,142 tonnes of
coffee, compared to 38,127 tonnes
the year before.
This decline in coffee production
last year followed the same trend
as that of exports, processing and
purchase pricing for producers.
The ONCC explains that Robus-
ta coffee exports, the variety that
represents 95% of Cameroonian
production, amounted to 34,072
tonnes for the 2011-2012, but only
achieved 14,724 tonnes last year.
Meanwhile, Arabica exports have
increased by 5.5%, rising from
2,392 to 2,523 tonnes, up by 131
tonnes.
In processing, the trend has been
a downward one, both for Arabica
and Robusta coffees. The ONCC
announced that 186 tonnes of
Robusta were processed locally
in 2012-2013 compared to 200
tonnes the previous year which
represents a decline of 14 tonnes.
Arabica processing fell from 220
tonnes in 2011-2012 to 208 tonnes
during the last season which is a
reduction of 12 tonnes.
At the same time, while the official
price per kilo of Arabica was 2,043
FCfa (3.11 euros) in 2011-2012, it
went down by 638 FCfa during the
last season since the ONCC esti-
mates that it was only 1,405 FCfa
(around 2.14 euros) last year. The
ONCC also revealed that “pricing
was downward throughout the sea-
son.”

March 2014 / N° 14                                       -15-
BUSINESS IN CAMEROON                                                                                     FOCUS ON COFFEE

EU and CICC to restart coffee
sector with 16 billion FCfa
The coffee sector emergency res-      Behind this
tart plan of 900 million FCfa was     sudden ava-
                                      lanche in
announced by the Inter-professio-     the coffee
nal Council for Coffee and Cocoa      sector,
(CICC) in collaboration with the      experts
                                      suspect
Cameroonian government and            not only
the European Union through the        climate
                                      change and
11th DEF added 15 billion FCfa to     less inte-
this six years plan.                  rest among
                                      farmers but
                                      also the
According the Cameroonian Min-        marginali-
ister of Trade, Luc Magloire Mbar-    sation of
ga Atangana, the Robusta Coffee       coffee in
                                      terms of
Agency of Africa and Madagascar       support
(ACRAM) has just become eligi-        and grants
                                      as well as
ble for financing in the form “of     aging plan-
non-reimbursable grants” pro-         tations and
vided by the European Union as a      farmers.
part of the 11th DEF. The financing
amounts to 19.6 billion FCfa (30
million euros).
A member of ACRAM and pre-
sented as the main force behind
negotiations with the EU to restart

   The large coffee                                 Robusta coffee production in Africa    (140,000 tonnes). Cameroon is now
                                                    and Madagascar, Cameroon, on its       the world’s 22nd producer, affirms
   producer cooperatives                            own, will receive 80% of the sum,      the CICC.
   spread out in the main                           a portion amounting to 15 billion
                                                    FCfa, stated the Inter-professional             BUDGET BITERS
   farming areas are                                Cocoa and Coffee Council (CICC).                 COOPERATIVES
   also blamed by some                              For six years, starting in 2014,
                                                    the Inter-professional Cocoa and
                                                                                           Behind this sudden avalanche in
                                                                                           the coffee sector, experts suspect
   experts for taking                               Coffee Council (CICC) will en-         not only climate change, but also
                                                    courage coffee production by           less interest among farmers. Coffee
   most of the financing                            supporting producers in a variety      sector sources also blame the mar-
   contributions that                               of ways. This will cost a total of     ginalisation of coffee in terms of
                                                    150 million FCfa per annum or          support and grants as well as aging
   are not reinvested                               900 million FCfa by the project’s      plantations and farmers.
                                                    completion. The announcement           The large coffee producer coopera-
   in production, but                               was made at the launch of the new      tives spread out in the main farm-
   spent on the daily                               coffee season.                         ing areas (coastal, western, south-
                                                    The operation aims to get the sec-     ern and eastern regions) are also
   operational costs                                tor out of its misery after its pro-   blamed by some experts for taking
                                                    duction plummeted by more than         most of the financing contributions
   of these structures                              56% in one year. In fact, between      that are not reinvested in produc-
   that are described as                            the 2011-2012 and 2012-2013 sea-       tion, but spent on the daily opera-
                                                    sons, national coffee production       tional costs of these structures that
   budget biters.                                   fell from 38,000 to 16,000, reach-     are described as budget biters.
                                                    ing a third of what it was in 1986                           Brice R. Mbodiam

-16-                                                                                                       March 2014 / N° 14
FOCUS ON COFFEE                                                                      BUSINESS IN CAMEROON

Creating and developing 8,896
acres of coffee plants in 6 years
                                            production quality. This is why “a       will focus on three production are-
                                            sectoral self-assessment guide” has      as: Haut-Nyong in the east, Moun-
                                            been developed and will be imple-        go in the coastal area and Noun in
                                            mented at the end of the first quar-     the west. Over the next three years,
                                            ter of 2014.                             4,448 acres of coffee will be planted
                                            The first phase of the emergency         in these areas with 1,482 per pro-
                                            programme will last three years and      duction area.

                                         The international coffee
                                         festival, Festicoffee,
                                         to be held on May
On January 29, 2014 in Nguélé-
                                         29-31, 2014
mendouka, the International Or-             According to the Inter-professional      of the Agency for Robusta coffee
ganisation for Cocoa and Coffee             Coffee and Cocoa Council (CICC),         from Africa and Madagascar (AC-
(CICC) launched the first phase             the second international festival for    RAM).
of the Emergency Programme for              Cameroonian coffee, Festicoffee,
the Targeted Re-launch of Coffee            will be held on May 29-31 of this        Considered as a platform for the
Cultivation (Purc-café), with the           year in four cities across the country   trade and promotion of Cameroo-
training of 120 coffee farmers to           – Yaoundé, the capital, Akonolinga,      nian coffee, Festicoffee aims “to
set-up a nursery. Through annu-             Belo and Santchou, three main pro-       promote the local consumption of
al investment representing 10% of           duction areas in Cameroon.               African coffee in its many varieties
the CICC’s budget, Purc-café will                                                    and forms; highlight the know-how
be able to create and develop the           These three production zones will        of local producers who have garnered
coffee production basins in Came-           host discussions among coffee sec-       national and international prizes;
roon – around 8,896 acres of coffee         tor operators while the Camerooni-       raise awareness about the cultiva-
plants in 6 years.                          an capital will be the backdrop for      tion, processing and consumption of
Purc-café involves a significant re-        an exhibitory fair, talks with Ro-       coffee and its by-products; and pro-
duction of the financing that coffee        busta coffee researchers, a produc-      mote activities taking place in the
producers, through the provision of         tion forum and a gala soirée for the     Cameroonian coffee sector.”
free “inputs necessary to create plan-      presentation of awards to industry
tations; from setting up the nursery        operators.                               This year’s Cameroonian coffee
to post-harvest processing.” In short,                                               festival is being held in a climate
stresses CICC executive secretary,          The Festicoffee launch will be on        of drastic declines in production,
Omer Gatien Malédy, “we’re going            May 29 – a national day of Came-         some figures being as high as 56%.
to give producers everything they           roon coffee-tasting to be coordinat-     According to the CICC, this bleak
need, except the labour.”                   ed simultaneously in 17 towns and        performance brought the country
This programme that aims to in-             cities. Along with these activities,     down 22nd on the global rankings of
crease production also focuses on           there will be the General Assembly       coffee producing countries.

March 2014 / N° 14                                                                                                  -17-
BUSINESS IN CAMEROON                                                                                             FOCUS ON COFFEE

Omer Gatien Malédy:
All eyes are now on
Cameroonian coffee
The CICC Executive Secretary                                                                       come, I can assure you that coffee
goes in depth about the sector and                                                                 comes out way ahead of cocoa. Even
explains the measures taken to get                                                                 though we don’t talk about it much,
out of the rut.                                                                                    a lot of financing has and will be

Business in Cameroon: Over the
last season, coffee production in
                                                                                                      “Even though
Cameroon declined by over 56%.                                                                        we don’t
What’s going on?
Omer Gatien Malédy: The current                                                                       talk about it
situation is the result of several fac-
tors. Mainly, these are: the recurring
                                                                                                      much, a lot of
weather fluctuations, aging farmers       Omer            ically aware, choose to invest ac-          financing has
and plantations, a lack of financing,     Gatien          cordingly. One mustn’t forget that
the high cost of the phytosanitary
                                          Malédy:
                                          “Came-          all eyes are now on Cameroonian             and will be
products, the isolation of various
production zones and some farm-
                                          roonians
                                          currently
                                                          coffee, including sector entities, the
                                                          government and development part-
                                                                                                      mobilised in
                                          have a slight
ers losing interest. However, one         preference      ners.                                       the short term,
must recognise that the decline in        for cocoa       This is due, not only because coffee
our production is a structural one        cultivation
                                                          is a beverage consumed worldwide            both by the
                                          over that
and part of a general trend. Starting     of coffee.
                                          The reason
                                                          and therefore an undeniable source          CICC and its
a few years before liberalisation, it                     of revenue for our country, but also
continued unwaveringly up to the
                                          for this
                                          is simple:      and especially because the industry         development
crisis we are now experiencing. For-      cocoa seems     itself has not been doing well. When
tunately, measures have been taken        slightly more   you have a sick child, he gets more
                                                                                                      partners,
                                          profitable”
and will soon bear fruit.                                 of your attention than his healthy          starting with
                                                          brother.
BC: What do you say to those who                                                                      the European
think that the Cameroonian coffee                         BC: The CICC’s financial partners
industry has been marginalised in                         visibly prefer projects that have to
                                                                                                      Union.”
comparison to cocoa in terms of                           do with the development of cocoa
support on the part of the govern-                        and not coffee. What can explain         mobilised in the short term, both
ment and industry organisations?                          this?                                    by the CICC and its development
OGM: Considering that we are                              OGM: If I may say so, I don’t share      partners, starting with the Europe-
evolving in a completely liberal-                         this opinion. I would like to reiter-    an Union.
ised environment, we should say,                          ate that the growth that cocoa has
to structure our context better,                          experienced is the result of individ-    BC: Coffee processors aren’t rush-
that Cameroonians currently have                          uals and private operators investing     ing to Cameroon while we’re seeing
a slight preference for cocoa culti-                      voluntarily in this sector. As far as    a virtual renewal of interest in co-
vation over that of coffee. The rea-                      the interest financial partners have     coa...
son for this is simple: cocoa seems                       in these sectors, when one audits        OGM: I suppose that you are re-
slightly more profitable at present                       the present and future interven-         ferring to the multinational cor-
and producers, who are econom-                            tions for the months and years to        porations. On this point, I’d like to

-18-                                                                                                               March 2014 / N° 14
FOCUS ON COFFEE                                                                                   BUSINESS IN CAMEROON

invite you to look carefully at the
announcements that will be made
in the next Festicoffee scheduled for
May 29-31, 2014. Even if we were to
assume that the multinationals are
not coming to process locally, I’d
like to point out to you that coffee
roasting is a sector in which local
companies excel.
With the exception of soluble cof-
fee, the national demand is over
90% covered by local coffee roast-
ers. Is it really necessary to look
elsewhere? If you take a quick stroll
in any supermarket, you’ll see over
twenty local brands. Just off the top
of my head, I can think of Cristal
Coffee, Café Aroma, Café le Lion,
Café Vital, Le Bon café, Kaffeza,
Kola Coffee, Café Ghotam, Regard
d’Afrique & Terre Noire and, of
course, UCCAO coffee which are
the most popular, both locally and
abroad.
Furthermore, local processors have
nothing to be ashamed of when
compared to established interna-
tional brands. Did you know that
some of these brands are processed
locally in the form of Expresso ma-
chine capsules? Or that Cameroo-
nian coffee wins numerous interna-        “Coffee        very fertile and well drained. Ara-      ue, despite difficulties, to produce
tional competitions?                      roasting is    bica coffee’s potential production       coffee.
                                          a sector in
                                          which local    is Cameroon is higher than 30,000
BC: CICC has announced a 900              companies      tonnes. We could therefore be pro-       BC: As an expert, where do you the
million FCfa re-launch project to         excel.         ducing more.                             future of Cameroonian coffee?
                                          With the
cover 6 years. This would seem like       exception                                               OGM: All the data and analysis
an insufficient and unambitious ef-       of soluble     BC: Large coffee producer cooper-        confirm that the future of the glob-
                                          coffee, the
fort for a sector with so many seri-      national       atives have been accused by some         al coffee industry is rather prom-
ous problems.                             demand is      experts of getting large financing       ising. Many actions are ongoing
OGM: The CICC’s intervention              over 90%       deals that have been gobbled up          to revive this sector. These include
                                          covered by
must be considered to be a starting       local coffee   by operational expenditure while         the development and adoption of
point for a major programme for           roasters.”     little has gone to investment. Do        a strategy document, the creation
which financing is in the process of                     you share this opinion and do you        of centres of excellence to promote
being determined.                                        think these entities are really play-    special coffees and the setting up
                                                         ing their part?                          of a partnership with Brazil, ener-
BC: Robusta coffee makes up 95%                          OGM: It’s very easy to judge others      gising the network of African and
of Cameroonian production. Is                            harshly from the outside. We have        Madagascan Robusta coffee pro-
Arabica suitable for Cameroonian                         to acknowledge that a large portion      ducers, the launch of the Purc-café
soil?                                                    of our coffee comes from these co-       programme, the upcoming inter-
OGM: The particularity of Arabica                        operatives that are often unfairly       vention of the EU and the project
coffee is that it can only be cultivat-                  chastised. I would like us to also       to bring new blood into the sector.
ed at higher elevations. This is why,                    note that Cameroonian coffee is in       These are many reasons to be opti-
in Cameroon, it is usually found                         crisis and that, in the framework of     mistic about Cameroonian coffee.
on the major plateaus of the west.                       efforts focused on sustainability, all
Arabica especially loves the volcan-                     our efforts should converge to sup-                               Interviewed by
ic earth which is rich in minerals,                      port the organisations that contin-                            Brice R. Mbodiam

March 2014 / N° 14                                                                                                                -19-
BUSINESS IN CAMEROON

PUBLIC MANAGEMENT
China, India and Korea invest 1.2 trillion FCfa
in Cameroon
According to the Cooperation Direc-         China, on its own, is financing 12 of       tractor assemblage factory there.
torate of the Ministry of Economy,          the 15 projects, including the con-         Korea is involved in education and
which just completed its annual re-         struction of the Memvé’élé and Mékin        health particularly though a project
view of emerging country investment         Dams, the national fibre-optic net-         to build four training centres of ex-
in Cameroon, China, India and South         work, the Kribi deep water port, the        cellence, an initiative led by the Min-
Korea currently have a collective in-       Yaoundé-Douala highway and more.            istry of Employment and Professional
vestment of 1.2 trillion FCfa in the        India has been investing in agricul-        Training. Korea is also investing in the
country by way of 15 of the largest         ture through a rice and corn cultiva-       construction of an emergency health
projects currently underway in Cam-         tion development project in Ebolowa         facility in Yaoundé.
eroon.                                      which followed the opening of the

Cameroon to create                                                 The Head of the
support fund for                                                   Cameroonian State
innovative companies                                               announces the creation
                                                                   of 250,000 jobs in 2014

                                                                   In his address to Cameroo-      about 24,000 additional
The Cameroonian Minis-           istry of Mining, Industry and     nian youth on February 10,      jobs will be created this year,
ter of Mining, Industry and      Technological Development         2014, preceding the 48th        based on the Cameroonian
Technological Development,       in Yaoundé.                       Youth Day on February 11,       government’s statistics. He
Emmanuel Bondé (photo),          The call for expressions of       the Cameroonian Head of         went on to specify that “for
just made a call for expres-     interest consists of “assessing   State, Paul Biya, announced     2013, job creation forecasts
sions of interest for the re-    the investment and financ-        the creation of “250,000        were approximately 200,000.
cruitment of a firm or a con-    ing system currently in place     new jobs” in 2014. Accord-      Real job creation was above
sultant to conduct “a study      in Cameroon, researching          ing to President Biya, “this    12%, reaching 225,000. The
pertaining to the creation of    how similar funds function        outlook is derived from re-     private companies of various
an Innovative Companies’         around the world, identifying     liable analysis of our econo-   sectors, on their own, have
Fund in Cameroon.”               financing sources, proposing      my. This should progress in     created 165,000 jobs. For
Interested parties had until     a legal status for the fund as    the next months in at a rate    its part, the administration,
March 14, 2014 to submit         well as its financing mecha-      of around 5%.”                  through various property di-
their applications to the Min-   nisms…”.                          In comparison to 2013,          visions, created 60,000.”

-20-                                                                                                         March 2014 / N° 14
BUSINESS IN CAMEROON

Cameroon pays special attention to Swiss
investors

Cameroon has set-up a monitoring           which President Jean-Claude Gandur          Resources to develop the Cameroonian
committee for the business contacts        publicly announced his desire to bring      mining sector.
made during the 9th EMA Invest fo-         investment to Cameroon the way he           There are also two hi-tech projects
rum held in October 2013 in Geneva.        has done in Sierra Leone, a place that      that are currently being implemented
Chaired by Léonard Henri Bindzi, Cam-      has been distinguished by the UN. The       in Cameroon: a project conducted by
eroon’s ambassador to Switzerland, the     biofuel company aims to attain 10,000       the prestigious American university,
committee will assist investors in mov-    tonnes of ethanol and has been imple-       UCLA, which involves the construction
ing the applications along, obtaining      mented based on the demanding crite-        of a campus and research institution
useful information and organising their    ria of sustainability and social respon-    named “Center for Integrative Devel-
movements in Cameroon.                     sibility. It represents 267 million euros   opment”, which will work in permanent
During the 9th EMA Invest, held in part-   and covers 35,336 acres.                    contact with California on new tech-
nership with the Financial Times began     Arborescence Capital is also involved in    nologies. The Institut Polytechnique
with a very convincing presentation by     the development of a 50 MW solar pro-       de Lausanne (EPFL) plans to create, in
Julius Bär, a leading private banking      ject and 50 MW in wind power. Oth-          Yaoundé, a start-up specialised in en-
company in Switzerland, while discuss-     er contacts were taken to connect the       ergy that has been working in health.
ing Africa’s economic outlook.             Cameroonian micro-financial sector          Contact the monitoring committee at
Among the plans tabled, that of Addax      to specialised Swiss investment fund,       comitedesuivi@emainvest.com
& Oryx Group has been retained, about      such as Symbiotics or Swiss Mining

Cameroon sets the price for national economy’s
EPA adaptations at 2.5 trillion FCfa
According to a study by the Ministry       signed with the EU in 2009, will need fi-   of companies by increasing their produc-
of Economy, the adaptation and mod-        nancing amounting to 2.5 trillion FCfa.     tion and export capacities. Cameroonian
ernisation plan for the Cameroonian        Up to 80% of this sum will be raised by     product standards will also be improved
economy, facing globalisation and also     the Cameroonian Treasury Department         in order to meet international require-
the imminent application of econom-        while the remaining 20% from develop-       ments. In addition, fiscal and customs re-
ic partnership agreements that were        ment partners will enable the updating      forms will be made to adapt to the EPAs.

March 2014 / N° 14                                                                                                         -21-
BUSINESS IN CAMEROON

AGRICULTURE
Cameroon launches the promotion of local rice
to stimulate consumption
                                                                                       Cameroon.
                                                                                       Although approximately 100,000 tonnes
                                                                                       of rice are produced per annum in
                                                                                       Cameroon, locally produced rice is sel-
                                                                                       dom visible in markets and supermar-
                                                                                       kets. The Ministry of Trade explains that
                                                                                       this situation arose due to the distance
                                                                                       of production zones from urban areas
                                                                                       which makes local rice less competitive
                                                                                       compared to imported rice.
                                                                                       But above all, the main cause for the ab-
                                                                                       sence of local rice in Cameroon markets
                                                                                       is the nationwide lack of shelling plants.
                                                                                       This is why Semry, which accounts for
                                                                                       70%-80% of local production, is forced
                                                                                       to export virtually all its produce as rice
                                                                                       paddies to Nigeria.
                                                                                       The Managing Director of Semry, Marc
As of 2014, Cameroonian Ministry of          promotional sales campaign for rice       Samatana, confessed that the ten tonnes
Trade will institute a concept called        cultivated in Maga by the Yagoua As-      of rice produced in Maga and recently
“product months”, which consists of          sociation for the Expansion and Mod-      sold in the Cameroonian capital come
promoting a local production sector          ernisation of Rice Cultivation (Semry),   from “small shellers that process 800 kg
each month of the year. The new initi-       held in Maroua (Extreme-North re-         of rice per hour.” National rice demand
ative will kick-off with “Rice Month” in     gion) and Yaoundé (Centre region). In     is officially estimated to be 300,000
March 2014.                                  March 2014, in addition to Semry rice,    tonnes for a local supply of barely
In preparation for “Rice Month”, the         consumers will be able to purchase rice   100,000 tonnes.
Ministry of Trade just organised a           from Ndop in the North-West region of

Semry to process 20 tonnes of rice paddies per
hour with two new factories
Managing Director of Yagoua        al plant’s processing capacities.
Association for the Expansion      The factory already produces
and Modernisation of Rice          between 70,000 and 80,000
Cultivation (Semry), Marc Sa-      which is 70%-80% of Came-
matana, has announced that         roon’s total rice production.
the company will soon acquire      Due to the lack of processing
two rice paddy manufacturing       plants, almost 90% of Semry’s
plants with a 10-tonne capaci-     production is exported as rice
ty per hour for each.              paddies to neighbouring Nige-
The Semry Managing Director        ria which makes rice a scarce
explains that the acquisition      commodity in Cameroonian
will increase the agro-industri-   markets and supermarkets.

-22-                                                                                                         March 2014 / N° 14
BUSINESS IN CAMEROON

Cotton: Cameroon’s exports to China decreased
by 7.3% in 2013
In 2013, Commodafrica’s statistics re-        ton season.                                 roon are still poised to soar among Chi-
vealed that Cameroon exported 66,000          But despite this dip in cotton exports      na’s cotton suppliers as other countries
tonnes of coffee, which is 7.3% down-         to China, Cameroon is still the Asian       such as Mali (-50%), Benin (-25%),
turn relative to 2012. Exports however        country’s number two cotton supplier        Zambia (-37%) and Egypt (-26%) saw
represent 32% of Cameroon’s GDP as            after Burkina-Faso which also experi-       their cotton exports plummet in 2013.
Société de développement du Coton             enced a 2.4% decline in exports to Chi-     One should note that China represents
(Sodecoton) announced 210,000 tonnes          na in 2013, amounting to 95,000 tonnes.     60% of the global cotton market.
as its overall production for the last cot-   Nevertheless, Burkina-Faso and Came-

Cameroonian cocoa                                                  1,235 acres already
exports to China went                                              prepped for PAMOL
up by 113% in 2013                                                 palm tree plantations
                                                                   in the Bakassi
                                                                   Peninsula

According to Commodafrica, Cameroon exported 2,605
tonnes of cocoa to China in 2013. This marks a 113% increase       In a press release, the PAMOL Company, a palm oil enter-
relative to cocoa exports to the same country in 2012. Came-       prise, announced that it has already prepped 1,235 acres for
roon therefore provided 5.3% of China’s cocoa imports which        the expansion of its plantations in the Bakassi Peninsula in the
is estimated to be 48,943 tonnes which is 45% more than the        South-East region of Cameroon.
previous cocoa season.                                             This expansion programme, whose implementation in the
These imports are mainly from Ghana (22,000 tonnes, +89%           Bakassi Peninsula has been contested by Nigeria for years, is
compared to 2012), Indonesia (8,953 tonnes, +32%), Côte            an essential component of the “contract plan” signed between
d’Ivoire (7,331 tonnes, +89%) and Cameroon.                        Cameroon and PAMOL to improve the agro-industrial com-
Based on these statistics, China is a small customer for Cam-      pany.
eroon, far behind the Netherlands – the destination for more       This “contract plan”, which is worth a total of 14.3 billion FCfa,
than 70% of Cameroonian cocoa production. In the 2012-             stated a source at PAMOL, will include the construction of a
2013 cocoa season, 230,000 tonnes of cocoa were produced in        soap factory, the purchase of fertiliser, the restoration of cur-
Cameroon.                                                          rent plantations and the creation of new ones.

March 2014 / N° 14                                                                                                             -23-
BUSINESS IN CAMEROON

FINANCE
Cameroon seeks to create first commodities
exchange in French-speaking Africa
Cameroonian Minister of Trade, Luc
Magloire Mbarga Atangana and the
Executive Director of the Interna-
tional Cocoa Organisation (ICCO),
Jean Marc Anga, signed an agreement
on February 17, 2014 to finance the
feasibility study on the creation of an
agricultural commodities exchange in
Cameroon.

According to the agreement between
the ICCO and the Cameroonian gov-
ernment, the project which is “a major
first in French-speaking Africa,” in the
words of Minister Mbarga Atangana,
will cost 50 million FCfa for 6 months.
The study is to be conducted by the Ele-
ni LLC which already put in place Addis
Abeba’s commodities exchange in Ethi-
opia, has been referred to as “a leader in
this field” by the Cameroonian Minis-
ter of Trade who added that the entity
“has had transactions involving 608,000
tonnes in 2011-2012 and deals that went
from 12 billion in 2008 to 750 billion
FCfa in 2011.”
The Cameroon Commodities Exchange,
of which the feasibility study has just
started, will enable “the modernisation
of the sale of agricultural commodities’
through market and pricing transparen-
cy as well as the lowering of costs” which
will all contribute to improving the pro-
ducers’ revenue.                              The study is to be conducted by the Eleni LLC which already put in place Addis Abeba’s com-
                                              modities exchange in Ethiopia, has been referred to as “a leader in this field” by the Cameroo-
                                              nian Minister of Trade Luc Magloire Mbarga Atangana.
         INFRASTRUCTURAL
  CONSTRAINTS TO BE REMOVED                  be an excellent way to overcome these               The head of operations at Eleni LLC
According to Jean Marc Anga, the sales’      constraints.                                        indicated on February 14, 2014 in
systems in place for commodities in the      This is why the ICCO’s executive direc-             Yaoundé that the creation of a com-
four top cocoa producing countries in        tor wants the Cameroon Commodities                  modities exchange depended heavily on
Africa (Côte d’Ivoire, Ghana, Nigeria,       Exchange, this accomplishment of the                the improvement of roads in produc-
Cameroon), for example, are “ineffi-         strategic vision of the government of               tion areas, electronic communication
cient and frequently involve individual      Cameroon” to be operational “in a year”.            systems, payment systems and energy
sales which leave producers to the mercy     But to do this, numerous institutional              supply, not to mention increasing pro-
of unscrupulous, lawless buyers.” The        and infrastructural constraints will have           duction and improving product quality.
creation of a commodities exchange will      to be removed.                                                                     Brice R. Mbodiam

-24-                                                                                                                     March 2014 / N° 14
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