We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology

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We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
We are working
  for growth!
  Berlin is our passion.

Berlin Partner for Business and Technology
Annual Report 2015
We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
Contents

Foreword                              3
Highlights 2015                       4
The best of two worlds                6

Overview                              8
Healthcare industries                12
ICT I media I creative industries    14
Transport I mobility I logistics     16
Energy technologies                  20
Photonics                            22
Manufacturing industries             24
Service industries                   26

Services
Business Services in the districts   28
Business Location Center             30
Airport Region Berlin Brandenburg    31
Technology Services                  32
Location Services                    33
Financing Services                   34
Talent Services                      35
EU and International Services        36

Capital City Marketing               39
City marketing                       40
Business location marketing          42
Public relations                     47

Berlin Partner Network               48

Organizational chart                 52
Impressum I Photo credits

                                          1
We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
the place to be
    for business.
                          Foreword

                          Dear readers,

                          The forewords to our annual reports have been quite similar for a few years now – and
                          we are very happy about that. This is because the Berlin economy continues to expand
                          without interruption. In 2015 it not only saw economic growth rise and unemployment

Berlin: High in Demand.
                          fall, but also achieved another very important claim to fame: Berlin is the Number 1
                          startup city in Europe. In no other city have investors shown as much confidence and
                          provided as much capital to young entrepreneurs. In the past year, Berlin passed London
                          to reach the top spot, with investments totaling a solid EUR 1.4 billion in the first half
                          of 2015 – a record! Our numbers as a business development agency are also breaking
                          records: In our strongest year since the beginning of Berlin Partner, we can now report
                          that we have supported companies in 289 projects, created 6,650 jobs and invested
                          roughly EUR 723 million in Berlin.

                          What is driving this economic boom? It is a mixture of established businesses, science
                          and the startup scene. People's openness and creativity has created the lively startup
                          scene in Berlin – a metropolis that never gets old, constantly reinvents itself and gives
                          everyone space to test out ideas. Science, established businesses and young creative
                          entrepreneurs are constantly finding new ways to collaborate on the development of
                          products and technologies for the future. This effective mixture is like a magnet for in-
                          ternational companies. In 2015 well-known brands and global corporations also chose
                          Berlin for the development of ground-breaking innovations. This is how we are expan-
                          ding Berlin into a testing laboratory for the future issues of a growing global metropolis
                          step by step.

                          We would like to express our heartfelt thanks to the Berlin government for the good
                          collaboration in 2015, in particular the Senate Chancellery and the Senate Department
                          for Economics, Technology and Research, and also to our service partners, the district
                          offices and our private shareholders and Berlin partners that are so committed to our
                          city. We look forward to 2016 and are optimistic that we will be able to announce more
                          collective success in next year's report.

                          Kind regards,

                          Your					Your

                          Dr. Stefan Franzke                                 Andrea Joras
                          Management Spokesperson                            Managing Director

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We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
Highlights 2015

                                                     Review after 5 years of Business Service                                                             Berlin and Tel Aviv launch exchange program for startups

                                                     Berlin Partner for Business and Technology and the Senate Department for Economics,                  "The beating heart of the country’s bubbly innovative scene" – that is how Tel Aviv's
                                                     Technology and Research founded the Business Service in 2010. The Business Service has               mayor Ron Huldai described his city. It is a profile that fits perfectly to the booming
                                                     specialized in businesses located in Berlin thanks to its employees who work at the Berlin           startup scene in the German capital, said Berlin's mayor Michael Müller. In October, both
                                                     Partner office and also in the district city halls. In the past, Berlin Partner has primarily con-   became sponsors for a startup exchange program that Berlin Partner initiated in coop-
                                                     centrated on helping businesses who plan to establish in Berlin. Its local mission means             eration with Tel Aviv Global. The program includes free use of co-working space for two
                                                     that the state's service offers should actively support companies that would like to grow            to four weeks for startups that are looking to achieve growth and internationalization.
    From left to right: Dr. Stefan Franzke, Berlin
    Partner; Norbert Kopp, Mayor of District
                                                     in Berlin. Review after five years: With the assistance of the Business Service, companies           Part of the program involves T-Labs, the Charlottenburg Innovation Center CHIC, Rain-
    Steglitz-Zehlendorf; Holger Klempnow, CEO        in Berlin have invested EUR 1.5 billion in the city and created roughly 13,600 new jobs.             making Loft, Betahaus, the German Tech Entrepreneurship Center GTEC, Ahoy! Berlin, the
    KleRo GmbH Roboterautomation;                                                                                                                         Cleantech Innovation Center, the TU Berlin and the Berlin School of Economics and Law.
    Christopher Kern, CEO Dieringer Blechbear-                                                                                                            During their stay, Israeli entrepreneurs will be able to network with the Berlin startup
    beitung; Henner Bunde, State Secretary of
    Senate Department for Economics, Techno-                                                                                                              scene and potential cooperation partners in established businesses. In Tel Aviv, Berlin
    logy and Research; Jens Hilpert, CEO FLEXIM                                                                                                           entrepreneurs can make use of the The Library as co-working space.
    GmbH                                                                                                                                                                                                                                                   Yael Weinstein, Tel Aviv Global, and
                                                     Green light for WindNODE – Berlin as a reference project in                                                                                                                                           Andrea Joras, Berlin Partner, sign partner-
                                                     the shift to renewable energy                                                                                                                                                                         ship agreement for the startup exchange
                                                                                                                                                                                                                                                           program.

                                                     The initiative called "WindNODE – Wind in Northeast Germany" has been supported
                                                     by the states in eastern Germany and was one of the winners in the competition for                   Pop into Berlin – Berlin on tour in Europe
                                                     the "Show Window for Intelligent Energy – Digital Agenda for the Shift to Renewable
                                                     Energy", which was held by the German Ministry for Economics and Energy. The show                    Pop into Berlin – visitBerlin and Berlin Partner collaborate for the first time to open Berlin
                                                     window region called WindNODE covers the entire grid of the electricity company and                  stores in five European cities. Each pop-up store promoted Berlin for one week as a place
                                                     consortium leader 50Hertz and represents a real-life laboratory for a complete energy                that is creative, innovative and worth living in. The stores opened between September 21
                                                     system. The cluster management for energy technology in Berlin-Brandenburg devel-                    and December 12 at the best locations in the city centers of Stockholm, London, Vienna,
                                                     oped the WindNODE initiative from the beginning. The goal of the initiative is to develop            Amsterdam and Paris. They transported Berlin's attitude towards life and presented the
    Ground-breaking! Logo for the "WindNODE –        innovative technologies and processes for supplying energy in the future. This can make              creative and innovative ingredients necessary for this. visitBerlin presented Berlin by
                                                                                                                                                                                                                                                           The Berlin truck stopped in five
    Wind in Northeast Germany" initiative            Berlin a reference project for the shift to renewable energy.                                        showing innovative brands and products from the city. Berlin Partner made its contri-            European cities.
                                                                                                                                                          bution to the stores by showcasing Berlin and its booming startup scene, five founders
                                                                                                                                                          presented their products. As brand ambassador and promoter for Berlin, a place for
                                                                                                                                                          networking with representatives from businesses and a hot spot for everyone in search
                                                                                                                                                          of new trends, the pop-up stores were a successful platform.
                                                     Metropolitan Solutions – the leading smart city conference comes
                                                     to Berlin

                                                     Metropolitan Solutions is the world's largest international smart and green city con-
                                                     ference trade fair. Berlin Partner supported the Deutsche Messe (German trade fair)
                                                                                                                                                          Matching platform alle-helfen-jetzt.de brings together charity
                                                     at the first trade fair held by Metropolitan Solutions in Berlin, organizing a joint                 projects and companies
                                                     booth where twelve Berlin and Brandenburg companies as well as ten internation-
                                                                                                                                                                                                                                                             Berlin braucht uns.
                                                     al startups from New York and Tel Aviv presented their products and solutions. Fur-                  In order to promote the support and integration of refugees, Partner for Berlin founded
                                                     ther, Berlin Partner organized two international conferences: One was "Smart So-                     the matching platform "alle-helfen-jetzt.de." The platform's goal is to bring together
                                                     lutions for Urban Challenges" as part of the Asian-Pacific Weeks, which involved                     charity projects and companies. Countless charity projects and social entrepreneurs in
                                                     international guests and addressed future strategies and visions for modern cities                   the capital are introduced on the platform. Companies that would like to do something
    Space for innovation: in Berlin at one of ten
    Zukunftsorte (groth areas)                       around the world. The other was "Electromobility – Globally Connected" where ex-                     for refugees gain an overview and can support projects systematically. This should help
                                                     perts discussed international approaches, concepts and best practice examples for                    charity reach its destination more quickly and promote integration. In order to promote          alle-helfen-jetzt.de is making charity
                                                                                                                                                                                                                                                           projects visible in the capital.
                                                     urban electromobility. Two other highlights were organized matchmaking with a total                  long-term cooperation as much as possible, charity projects define their needs very
                                                     of 227 participants from 34 countries and nine guided expert-led tours to reference                  precisely. The best matching partner among the companies is then found through the
                                                     projects in the smart city of Berlin. A total of 4,022 trade fair visitors, 2,482 conference         platform – and often this involves more than monetary donations. An important side
                                                     participants and 146 exhibitors made Metropolitan Solutions one of the largest smart                 effect: Companies and refugees come into contact – the first step toward integration
                                                     city events in the world right from the start in Berlin.                                             into the labor market.

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We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
The best of two worlds

    A lot of innovation in Berlin occurs at various interfaces – between clusters and sectors      BarCamp Health-IT
    or between the established economy and science and the creative entrepreneurial scene.
    Berlin Partner's task is to network these worlds – and there were over 100 formats for         BarCamp Health-IT took place at the conhIT, Europe's leading trade fair for health IT, and
    this in 2015.                                                                                  focused on "KIS, Big Data, mHealth, Apps & Co". The cross-cluster event was organized
                                                                                                   together with the Cluster ICT, Media and Creative Industries and the Health Capital clus-
                                                                                                   ter. Each participant presented their project in a short pitch at the interactive workshop.
                                                                                                   In the subsequent sessions, there was space for detailed presentations, discussions and
                                                                                                   exchange. Finally, of the 90 participants, 13 offered content sessions.

                                                                                                   Smart matching for a smart city

                                                                                                   During Metropolitan Solutions in May, international companies, research facilities and
                                                                                                   startups with a smart city and urban-tech backgrounds were brought together. Among
                                                                                                   others, a startup delegation was invited from New York and Tel Aviv in order to introduce
                                                                                                   the Berlin smart city eco-system. Berlin's mayor Michael Müller visited the startup area
                                                                                                   of the joint booth at the trade fair. This subject will be addressed in greater depth this
                                                                                                   year – for example, with a Smart City Hackathon organized by Berlin Partner and ending
                                                                                                   at the 2016 Metropolitan Solutions.

                                                                                                   eMO hosts investor dinner

                                                                                                   Electromobility is as much a part of Berlin as the diverse startup world. Many young en-
                                                                                                   trepreneurs enrich the mobility scene with their innovative solutions. eMO supports this
    Rocket meets Adlershof:                                                                        effort with networking platforms. At the investor dinner on May 29, eleven innovative
    two entrepreneurial scenes meet each other                                                     Berlin companies presented exciting solutions that are ready to be launched on the mar-
                                                                                                   ket. The selection process was followed by matchmaking with seven cleantech investors.
    Digital startups in the Rocket family met tech startups from Adlershof at "Rocket Ven-
    tures Meets Adlershof." Berlin Partner and Wista-Management GmbH invited them to
    Adlershof for a joint pitch at the beginning of October. The meeting showed that both          Optic cluster held startup event at Osram
    worlds can learn a lot from each other: The high-tech startups are defined by scientific
    work and activities in niche markets. They are interested in becoming technology lead-         How can corporations and startups work together successfully? How do the structure
    ers rather than brand leaders. The stages of development are often very time-consum-           of an established company and the flexibility of a startup fit together? And how does
    ing. They don't receive feedback from the market until very late. Its quite different for      a corporation profit from a startup and what does a startup gain from this? These and
    ICT companies. They view their customers as sparing partners. According to the motto           other questions were discussed on November 17 in the context of the workshop called
    of "fail fast," mistakes should be identified early on. The focus is always on the question:   "Synergy between Corporates and Startups," which Berlin Partner and Osram partnered
    What is the benefit for the customer?                                                          to organize. Osram used the stage in order to show 30 participants its new business
                                                                                                   concept for partnering with young companies and to enter into contact with them in
                                                                                                   individual talks.
    Berlin Partner's Business Service and B!Gründet hold DemoDay

    For the first time, business representatives from all over Germany gained the oppor-
    tunity to meet an exclusive selection of 30 startups from all of Berlin's universities at
    the DemoDay. The matching sessions showed the potential for future cooperation be-
    tween industry and university spin-offs. Parallel to this, teams from the areas of deep
    tech, Internet mobile and software/hardware made pitches. The networking event was
    organized by B!Gründet, the entrepreneurial network of Berlin universities, and Berlin
    Partner.

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We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
Overview

                                           The German capital is booming and Berlin Partner for Business and Technology is help-        As an innovative technology and science location and as one of the most dynamic eco-
                                           ing to actively co-shape Berlin's growth. Staff at Berlin Partner travel the world to per-   nomic regions in Germany, Berlin is an exciting place to be. We offer companies, in-
                                           suade companies, investors and talent that Berlin is the business and technology place       vestors and research facilities incentives for scientific research and technology at this
                                           to be. When they arrive in the capital, Berlin Partner supports the businesses and re-       internationally attractive location thanks to an integrated offer:
                                           search institutions, helping them grow in Berlin and network in the region. The success
                                           stories that unfold are communicated by Berlin Partner in its marketing of the capital          We are actively participating in the development and implementation of economic,
                                           throughout the world. Berlin Partner's success is measured on various indicators: Its fo-       technological and innovative strategies in Berlin.
                                           cus is on the number of jobs that have been created or secured in Berlin with the support       We provide in particular small and medium-sized enterprises (SMEs) and industrial
                                           of Berlin Partner. Other central concerns are the investment volume and the external            companies in Berlin with support in the development of their business.
                                           resources acquired for the projects supported by Berlin Partner. 2015 was the best year         We advise and help businesses establish companies in Berlin.
                                           since Berlin Partner began keeping records: Berlin Partner for Business and Technology          We promote and increase the transfer of knowledge and technology through networking
                                           supported companies in 289 projects (2014: 234), with investments of about EUR 723              science and businesses.
                                           million in Berlin (2014: 579) and the creation of 6,650 jobs (2014: 5,670). In 2015 the         We are responsible for the international marketing of Berlin as a capital and location
                                           number of founded companies rose by 60%. Furthermore, roughly EUR 36 million in                 for business, including the successful be Berlin campaign.
                                           external funding was acquired.                                                                  We offer customized services on the subjects of real estate, funding, financing, EU
                                                                                                                                           and international services in order to successfully carry out projects involving inno-
                                                                                                                                           vation, the establishment of companies, expansion and securing business locations.

                                                                                           EUR 722.6 million in planned                 6,650 new jobs in 289 projects with EUR 722.6 million in planned
    289 projects                           6,650 new jobs                                  investments                                  investments by clusters for the innovation strategy in the capital region

                                                                                                                                                           289 projects                              6,650                          EUR 722.6 million
                                                                                                                                                                                                    new jobs                          Investments

      Business establishment        99 (34%)                               2,874   (43%)                                189.9   (26%)      Healthcare industries               36 (13%)                              390    (6%)                     21.4    (3%)
      Expansion                     78 (27%)                               3,662   (55%)                                486.5   (67%)      ICT I media I creative industries   81 (28%)                            3,696   (56%)                    276.0   (38%)
      Location support              61 (21%)                                   1    (0%)                                  0.1    (0%)      Transport I mobility I logistics    27 (9%)                               574    (9%)                    141.1   (20%)
      Network                       20 (7%)                                   58    (1%)                                  0.4    (0%)      Energy technologies                 41 (14%)                              429    (6%)                     44.6    (6%)
      Transfer                      17 (6%)                                   25    (1%)                                  0.3    (0%)      Photonics                           32 (11%)                              195    (3%)                     71.3   (10%)
      Securing business locations   12 (4%)                                   17    (0%)                                 18.1    (3%)      Manufacturing industries*           44 (15%)                              492    (7%)                    114.3   (16%)
      Relocation                     2 (1%)                                   13    (0%)                                 27.3    (4%)      Service industries*                 28 (10%)                              874   (13%)                     53.9    (7%)
                                                                                                                                        * Outside   of the clusters

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We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
Mission                                                                                     External funding raised                             External funding raised
                                                                                                 by industry                                         by investors

       We work for growth in Berlin.

          We promote business, technology and innovation.
          We speak the language of economics and science.
          Together with our clients and partners, we find and achieve
          innovative solutions.                                                                                  EUR 36.3 million                             EUR 36.3 million
          We market Berlin's strengths and opportunities both nationally and                                         external                                     external
          internationally.                                                                                        funding raised                               funding raised
          We are strong by networking with our partners.
          We live out high regard, trust and transparency.
          The competencies, dedication and creativity of our team are the key
          to success.

       BERLIN is our passion.                                                                       Healthcare industries               13.9 (38%)     EU funding                 8.1 (22%)
                                                                                                    ICT I media I creative industries    0.2 (0%)      National funding          17.5 (48%)
                                                                                                    Transport I mobility I logistics     5.1 (14%)     Berlin funding             1.2 (4%)
                                                                                                    Energy technologies                  8.6 (24%)     Equity
     Service packages                                                                               Photonics                            6.8 (19%)     Companies                  9.5 (26%)
                                                                                                    Manufacturing industries*            1.7 (5%)
     Berlin Partner offers special service packages that are aligned with the individual needs      Service industries*                  0.0 (0%)
     of companies and research institutions. The offer includes customized promotion con-        * Outside   of the clusters
     cepts as well as support in the search for real estate and qualified professional staff.
     Berlin Partner provides valuable contacts for businesses and science, ensures the trans-
     fer of technology and advises companies on their international projects. Roughly 600
     times, service packages were used as part of successful projects supported by Berlin
     Partner in 2015. The supported companies were able to make use of very individual and       344 residency permits approved                      99 companies established
     specific services thanks to almost 1,000 service building blocks and were well informed     through Business Immigration Service
     and prepared to make and implement their decision to choose Berlin.

          Business Welcome Package – Testing the new location inexpensively
          Business Financing Package – Customized funding concepts
          Business Location Package – Real estate in central locations
          Business Talent Package – Qualified staff and quick issuance                                                 Origin                                      Origin
          of residency permits                                                                                      by continent                                by company
          Business Technology Package – New information for companies                                                                                            (Regions)
          Business International Package – Presenting companies on an
          international stage
          Business Marketing Package – The right networking

                                                                                                    Africa                               28 (8%)       Germany                   46 (47%)
                                                                                                    South America                        39 (11%)      Western Europe            27 (27%)
                                                                                                    Asia                                 98 (29%)      North America              8 (8%)
                                                                                                    Australia                            17 (5%)       Asia (incl. Australia,
                                                                                                    Europe                               78 (23%)      New Zealand)               8 (8%)
                                                                                                    North America                        84 (24%)      Central and eastern Europe 7 (7%)
                                                                                                                                                       Near east                  3 (3%)

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We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
Healthcare industries
       36
    projects

                   Health care sector, health care services and life sciences: The capital region is one of the   Example of an expansion project
                   world's leading locations in everything related to health. The region is made especially       ifp Institut für Produktqualität GmbH
                   strong by the excellence in research and health care services, which are also closely tied
                   to businesses. Numerous technology parks and networks, particularly in the area of bio-        The Berlin ifp Institute for Product Quality is an accredited laboratory for the contrac-
                   technology and medical technology, have created outstanding infrastructure and made            tual analysis of food and feed, drinking water and pharmaceuticals. ifp also researches,
                   it possible to transfer the new scientific findings to innovative products in health care.     develops and produces innovative diagnostics for use in laboratories or directly on-site
     390           This benefits patients in Berlin as well as international guests that come to our region       in production operations. Worldwide, tests are used for quality control in businesses
   new jobs        for medical treatment as well as people in other parts of the world thanks to the high         and laboratory companies as well as regulatory bodies. Further, the company also offers
                   amount of exports. The healthcare industries defines the capital region in particular          water analyses for end users. Due to the strong growth in recent years, ifp moved into
                   with its over 20,000 companies and roughly 314,000 employees. It is not only a guaran-         its own new building in Adlershof in 2014 and completed an extension for more new
                   tor for the highest level of health care services, but also an engine for growth and em-       employees in 2015. A critical factor in the decision to relocate the company from Steglitz
                   ployment, with annual growth rates between three and five percent. The over 100 new            to Adlershof was the wish to use the potential of a high-technology location where a
                   companies founded in the past year demonstrate the innovativeness of this industry.            very special innovative and entrepreneurial spirit prevails. At the same time, they were
                                                                                                                  also thinking about the future major airport that is only a few minutes away by car. In
                                                                                                                  addition to expanding the range of analytical services in the food industry, the company
EUR 21.4 million                                                                                                  in Aldershof has been pressing ahead with its service for the pharmaceutical industry. In
   in planned
                   Facts                                                                                          2015 the company invested in an isolator in order to test the sterility of pharmaceutical
  investments      • Approx. 313,700 employees                                                                    and medical products.

                   • Approx. 20,700 companies                                                                     The company plans to increase staff to roughly 250 employees by the end of 2016, with
                   • Approx. EUR 19.1 billion in sales                                                            almost half the employees being hired in the last few years. The production that initially
                                                                                                                  remained at the old location should be moved from Steglitz to Aldershof in the near
                   Source: Senate Department for Economics, Technology and Research                               future. The investments in the new corporate headquarters in the Adlershof Technology
                   Thereof:                                                                                       Park totaled roughly EUR 14 million. Berlin Partner supported the company before its
                                                                                                                  expansion in Adlershof. Starting in 2013, ifp received networking assistance and was
EUR 13.9 million   • Approx. 30 pharmaceutical companies with approx. 10,000 employees                            advised on investment funding, the subject of staff and subsidies in the area of modern
   in external
                   • Over 240 biotechnology companies with approx. 4,600 employees                                energy usage and electromobility.
 funding raised
                   • Over 300 medical technology companies with approx. 12,600 employees
                   Source: Berlin Partner for Business and Technology                                             "With the new master plan called the 'Healthcare Industries',
                                                                                                                  the capital region has set the standards for the development of the
                                                                                                                  industry through 2018. Basic research, innovation, spin-offs and
                                                                                                                  use will also be the foundation for the successful implementation
                                                                                                                  of the cluster strategy in the future."                                                      Stefan Oelrich
                                                                                                                                                                                                               CEO of
                                                                                                                                                                                                               Sanofi-Aventis Deutschland
                                                                                                                                                                                                               GmbH, Cluster Spokesman
                                                                                                                                                                                                               since the summer of 2015

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We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
ICT I media I creative industries
       81
    projects

                    In the area of information and communication technology (ICT), over 9,700 companies                    Example of a business location project
                    generated annual sales revenue of roughly EUR 13.2 billion with about 96,000 employ-
                                                                                                                           Doodle AG
                    ees. And these figures are on the rise, as Berlin is the European bastion of IT startups.
                    The reasons for this success include the multifaceted collaboration between technical
                                                                                                                           In January 2015, Doodle AG opened the office of its subsidiary Doodle Deutschland
                    specialists and creative entrepreneurs as well as the internationally competitive level of
                                                                                                                           GmbH in Berlin. Doodle AG is a 100-percent subsidiary of the Swiss media company
                    ICT research in the region. It is possible to gain a quick start with the countless innova-
                                                                                                                           Tamedia. Doodle is known for its online tool to coordinate meetings. In Berlin, the office
     3,696          tion laboratories, incubators and accelerators where new ideas are experimented with,
                                                                                                                           will have functions for customer support, online marketing and the ongoing develop-
    new jobs        new areas of business opened up and new business models tested.
                                                                                                                           ment of mobile doodle applications. Further, the international activities will also be
                                                                                                                           bundled here, so that Berlin will serve as the hub for international market launches.
                    The capital region is the leading media location in Germany with major international
                                                                                                                           Over the next three years, roughly 30 jobs should be created in Berlin and about EUR
                    appeal. It doesn't matter whether you are talking about film, television, games or the
                                                                                                                           300,000 invested. Berlin Partner supported Doodle in the search for a location, helped
                    press: Berlin-Brandenburg is in the perfect position for all areas of the media economy.
                                                                                                                           it win employees and advised it by providing information on investment cost funding.
                    The region has an excellent infrastructure, outstanding training opportunities and an
                    innovation-friendly environment. The Berlinale (international film festival), the German
                    Film Prize, the International Games Week, the Berlin Web Week, the Media Convention
EUR 276.0 million
                    and many other events mean that the most important gatherings in the film, media and                   "The founding of a German Doodle subsidiary is a
                    creative industry take place here.
   in planned                                                                                                              logical step in our growth offensive.
  investments
                    Both nationally and internationally, Berlin is considered a meeting place for creatives                Germany is a key market for Doodle – in 2014 our Web-Service
                    and is the perfect location for lifestyle, advertising, art, music and design. The capital
                    region has gained a great reputation in every area of the creative industry thanks to                  was used more here than anywhere else in the world.
                    first-class events, including the ECHO Award, the Festival Lollapalooza Berlin, the DMY                Naturally, the dynamism and internationality                                                 Michael Brecht
                    International Design Festival and the Berlin Fashion Week with the highlights PREMIUM,                                                                                                              CEO at Doodle
                    Panorama Berlin and Mercedes-Benz Fashion Week Berlin.                                                 of Berlin are in perfect harmony with the Doodle

 EUR 0.2 million
                                                                                                                           philosophy."
   in external
 funding raised     Facts
                    • Over 43,800 companies (2013), 316,520 employees (2014), and roughly EUR 36 mil-
                      lion in sales (2013)
                    Source: Senate Department for Economics, Technology and Research in regard to the Berlin-Brandenburg
                    Cluster

                    • EUR 1.4 billion invested in Berlin startups in the first half of 2015                                Example of an expansion project
                    Source: www.welt.de                                                                                    Zalando
                    • 22,800 international visitors took part in 30 events during Berlin Web Week in 2015
                                                                                                                           Zalando is Europe's leading fashion platform online for women, men and children. The
                    Source: Berlin Partner for Business and Technology                                                     range of products is extensive, including brands known worldwide, local and fast-fashion
                                                                                                                           brands, and self-designed private labels. Berlin is home to the international headquar-
                    • The games industry in the capital region generates roughly EUR 1 billion in sales
                                                                                                                           ters for all foreign markets served by Zalando SE, with all businesses being controlled
                      with about 1,500 companies and 11,500 employees
                                                                                                                           from here. The logistics network with three central logistics centers in Germany makes it
                    Source: Medienindex, Medienboard Berlin-Brandenburg                                                    possible to efficiently supply all customers throughout Europe. Zalando is an innovative
                                                                                                                           Berlin technology company that has seen rapid growth in sales and employees: At least
                                                                                                                           1,500 more employees should be hired. That would make the online company founded
                                                                                                                           in 2008 the largest private employer in the capital with its roughly 5,000 employees. The
                                                                                                                           urban Zalando campus that is planned at the Mercedes-Benz Arena in order to unite
                                                                                                                                                                                                                        From left to right: David Schneider,
                                                                                                                           all the Berlin locations there, if possible, should be viewed as a long-term commitment      Co-Founder and Member of the Manage-
                                                                                                                           to the Berlin location and set the strategic course for sustainable corporate develop-       ment Board; Robert Gentz, Co-Founder and
                                                                                                                           ment. Berlin Partner is supporting the company in its expansion at the location, helping     Member of the Management Board;
                                                                                                                                                                                                                        Rubin Ritter, Member of the Management
                                                                                                                           among others with the recruiting of staff.                                                   Board

  14                                                                                                                                                                                                                                                               15
We are working for growth! - Berlin is our passion - Berlin Partner for Business and Technology
Transport I mobility I logistics
       27
    projects

                    Transport, mobility and logistics shall be influenced by subjects such as urbanization,                Example of an expansion project
                    climate change and digitalization. They are an important driver of everything from po-                 IAV GmbH – Ingenieurgesellschaft Auto und Verkehr
                    litical, economic and technological developments to planning and intelligent, smart
                    mobility. Berlin is tapping into global trends such as the networking of data and modes
                                                                                                                           As one of the leading development partners in the automotive industry, IAV offers more
                    of transport, the automation of vehicles and the electrification of drives, and is combin-
                                                                                                                           than 30 years of experience and an enormous spectrum of competence on every aspect
                    ing them with its own strengths. Ground-breaking solutions are already being developed
                                                                                                                           of a vehicle. The service portfolio includes solutions for potential serial production in
      574           tested and used in many projects, companies and research facilities. Berlin has become
                                                                                                                           all areas related to the drive train, electronics and vehicle development. The company
    new jobs        an attractive location for the innovative transport industry thanks to its mixture of
                                                                                                                           supports manufacturers and suppliers worldwide with more than 6,000 employees and
                    large companies, many small and medium-sized enterprises (SMEs) and well-known sci-
                                                                                                                           first-class equipment, from the achievement of the project to serial production. High-
                    entific facilities. In addition to its close proximity to the scientific competencies of the
                                                                                                                           quality testing equipment with component testing facilities, testing laboratories and a
                    industry, the city offers an ideal network, attractive investment funding, highly qualified
                                                                                                                           complete crash-testing system demonstrate the company's own expectations for qual-
                    professionals and managers as well as interesting living labs. The Transport, Mobility
                                                                                                                           ity. As an engineering partner, IAV has invested a lot in the latest measuring technology
                    and Logistics cluster in the joint innovation strategy of Berlin and Brandenburg net-
                                                                                                                           to ensure its place at the top. A result of this is that it has one of the world's top-
                    works actors from businesses and science and supports them on various levels in the
                                                                                                                           performing high-altitude chambers for vehicles (up to 5,300 meters) for the testing of
                    realization of projects. In the area of electromobility, for example, it has been possible
                                                                                                                           engines under extreme conditions. Outside of major vehicle manufacturers, this gives
                    to bundle actors and projects with the support of the Berliner Agentur für Elektromo-
EUR 141.1 million                                                                                                          it one of the world's best systems of this kind. The high altitude system already takes
                    bilität eMO and the Transport, Mobility and Logistics cluster in Berlin-Brandenburg and
   in planned                                                                                                              into account the future statutory requirements for vehicle development and simultane-
                    draw international attention. This success will be continued with intelligent mobility.
  investments                                                                                                              ously allows for qualitative and quantitative improvements to the development process.
                                                                                                                           A total of EUR 13 million is flowing into Berlin as a result of IAV's involvement. Berlin
                                                                                                                           Partner has supported this investment project by providing information and advice on
                                                                                                                           investment funding. In its ongoing collaboration, Berlin Partner has also supported the
                    Facts
                                                                                                                           company in a European project to reduce emissions and in a network project in the
                    • Roughly 16,000 companies                                                                             area of electromobility. IAV was also able to rely on the services of Berlin Partner to
                                                                                                                           address the issue of retaining skilled workers and to handle regulatory management.
                    • 191,000 employees
 EUR 5.1 million
   in external      • EUR 21 billion in sales
 funding raised                                                                                                            "As a company founded in Berlin, we have been connected to the
                    • Gross added value of EUR 9.6 billion (EUR 81,000 /employee)
                    Source: Senate Department for Economics, Technology and Research in regard to the Berlin-Brandenburg   location for many decades. We were able to grow here thanks to the
                    cluster
                                                                                                                           advantageous general conditions and are one of the top engineer-
                                                                                                                           ing service providers in the automotive industry today. Berlin has
                                                                                                                           constantly changed during this time and many challenges had                                 Michael Schubert
                                                                                                                                                                                                                       Member of the Management
                                                                                                                           to be handled. A situation that we at IAV must also face in global                          Board of IAV GmbH –
                                                                                                                                                                                                                       Ingenieurgesellschaft Auto
                                                                                                                           competition. Therefore, we are investing in the world's best high-
                                                                                                                                                                                                                       und Verkehr
                                                                                                                           altitude chambers at our Berlin development center in order to test
                                                                                                                           vehicle characteristics under extreme conditions and to develop
                                                                                                                           the future viability of our location. The innovative environment in
                                                                                                                           Berlin with its excellent university landscape and the very attractive
                                                                                                                           city for talent made the decision to invest here relatively simple."

  16                                                                                                                                                                                                                                                17
Facts
                                                    Berlin Agency for Electromobility eMO                                                                                                                                                       Electromobility in the capital
                                                                                                                                                                                                                                                region:
                                                    "Electromobility made in Berlin" set more important standards both nationally and in-
                                                    ternationally in 2015. All roads to sustainable mobility lead to the Berlin Agency for                                                                                                      • More than 450 players in busi-
                                                    Electromobility eMO. It is the main contact and a promoter of electromobility together                                                                                                        ness and science
                                                    with partners from businesses, science and administration. And this is all to achieve                                                                                                       • Roughly 100 ongoing network
                                                    added value in and for Berlin-Brandenburg. Project development played just as impor-                                                                                                          and transfer projects
                                                    tant a role as location marketing. Since 2013, eMO has successfully coordinated the
                                                    "International Show Window for Electromobility in Berlin-Brandenburg," which is funded                                                                                                      • In 2015 more than 300 new jobs
                                                    by the federal government as well as the states of Berlin and Brandenburg. In roughly                                                                                                         solely in Berlin
                                                    30 core projects, approximately 100 partners are conducting research and tests around
                                                    the clock. Extensive amounts of preliminary results have already been achieved, supply-
                                                                                                                                                                                                                                                Electromobility on the road:
                                                    ing valuable information for optimizing use in daily life and developing electromobility
                                                    along the value-added chain. The "InitiativE Berlin-Brandenburg" is a project that has                                                                                                      • Over 650 publicly accessible
                                                    been funded by the German Federal Ministry for the Environment and run by the eMO                                                                                                             charging points
                                                    since 2014, precisely because electromobility pays off in practice, above all for fleet op-
                                                                                                                                                                                                                                                • Roughly 3,000 electric cars and
                                                    erators. By the end of December 2015, 250 electrical vehicles had already been brought
                                                                                                                                                                                                                                                  commercial vehicles are on the
                                                    onto the road. Interested companies and municipal institutions benefit from cheaper
                                                                                                                                                                                                                                                  road in fleets or privately owned
                                                    leasing conditions for electrical vehicles, including the right charging station. Berliner     "InitiativE Berlin-Brandenburg" promotes electromobility in fleets.
                                                    Verkehrsbetriebe (Berlin Transport Authority) is one of the regional actors that is electri-                                                                                                • Electric bus line 204 between
                                                    fying its car fleet through the project.                                                       "Car Exchange – Testing eMobility" is the name of the game from the end of May to              the Zoo and Südkreuz subway
                                                                                                                                                   the middle of October. Roughly 2,000 people applied to participate in the project eMO          stations
                                                                                                                                                   initiated to exchange a gasoline car for an electric one for twelve days. 100 Berlin and
                                                    Communication and international collaboration                                                  Brandenburg residents won the opportunity. Besides private citizens, representatives
                                                                                                                                                   from the media and politics took part in the campaign, including government deputies,
                                                    The eMO held the third conference on electromobility in the capital on March 25. Under         members of parliament, the district mayor of Charlottenburg-Wilmersdorf, Lichtenberg,
                                                    the motto of "Berlin Is Charging Up," roughly 600 participants discussed how even more         Marzahn-Hellersdorf, Pankow, Tempelhof-Schöneberg and Spandau. eMo got partici-
                                                    electromobility can be brought on the road. At the conference, the company Local Mo-           pants excited about electromoblility with the "car exchange" and showed that this is a
                                                    tors, which recently set foot in Berlin, started its competition "Urban Mobility Solutions     sensible and reliable addition to the urban scene.
                                                    for Berlin": Developers from the entire world were called to design an urban vehicle of
                                                    the future for Berlin over the next few months. eMO sat on the jury that crowned the           In 2015 eMO also increased its international activities and expanded its international
                                                    winner in the summer.                                                                          network as it aims to develop projects and market Berlin. On May 21 and 22, eMO in-
     Guinness world record with electric vehicles                                                                                                  vited experts to the international conference on "Electromobility – Globally Connected"
     in Tempelhof                                   The Formula E premiere on May 23 in Tempelhof brought electromobility a lot of vis-            as part of Metropolitan Solutions. Mobility experts from Beijing, New York, Amsterdam,
                                                    ibility. Roughly 21,000 spectators watched the race in Berlin live. eMO was on board as a      Copenhagen, Paris, Oslo and Berlin presented strategies, best practices and trends from
                                                    partner and used the event for a traveling exhibition called "Berlin Electrified" to gener-    the areas of charging infrastructure and electric passenger and freight traffic. Further-
                                                    ate public excitement for "electromobility made in Berlin-Brandenburg." An additional          more, tours of various regional electromobility companies were given for international
                                                    highlight on this day was the Guinness world record for the WAVE Trophy. Before the            guests who gained practical insights into what "electromobility made in Berlin" looks
                                                    Formula E, owners of electric vehicles were invited to participate in a parade of electric     like. The Korean-German Electromobility Forum on May 19 showed the latest develop-
                                                    vehicles on the Formula E track. A new Guinness world record was set with 577 vehicles         ments in electromobility in Korea and Germany, with a special focus on the subjects
                                                    taking part in front of an enthusiastic audience.                                              of charging infrastructure, ICT and batteries. Besides regional companies, a 25-person
                                                                                                                                                   Korean delegation also took part. The event was organized by eMO in collaboration
                                                                                                                                                   with KEIT, the Korea Evaluation Institute of Industrial Technology, and in cooperation
                                                                                                                                                   with the Korean Embassy. How the market has developed in China, what opportunities
                                                                                                                                                   German companies have in the Land of the Rising Sun, and what companies should
                                                                                                                                                   consider in China – all this was discussed at the event called "Electromobility in China –
                                                                                                                                                   Development & Market Opportunities" on October 1 in Berlin. The invitations were sent
                                                                                                                                                   out by the AHK Greater China Beijing, the Berlin Chamber of Commerce and Industry
                                                                                                                                                   and the eMO.

18                                                                                                                                                                                                                                                                                    19
Energy technologies
       41
    projects

                   Berlin is a showcase for intelligent energy – the capital region and a consortium of 43                       Example of a business location project
                   partners from all the eastern German states successfully applied to the German Ministry                       ZaaK Technologies GmbH
                   for Economics and Energy to become a model region in the shift to renewable energy.
                   Here, technological solutions are developed for the networked energy system of the
                                                                                                                                 The company ZaaK Technologies GmbH was founded in Berlin in May 2015 and will cre-
                   future. Hardly any other city can surpass Berlin here. It offers ideal conditions and co-
                                                                                                                                 ate roughly 20 jobs in the next three years. Berlin Partner supported it in the search for
                   operation opportunities right in the middle of a region with an above-average amount
                                                                                                                                 skilled staff, helped it choose the right business location, provided network contacts
     429           of renewable energies fed into the grid. Against this backdrop, Berlin Partner has sup-
                                                                                                                                 and advised it on funding and subsidy options. The company is pursuing the follow-
   new jobs        ported the founding of companies and their expansion, the development of the city,
                                                                                                                                 ing innovation: Coal power plants produce more than a few hundred million tons of
                   the initiation and implementation of networks and association projects, the transfer
                                                                                                                                 flying ash per year. Much of this is disposed in landfills, which has a negative impact
                   of technology, and internationalization. The Energy Technology cluster has grown at an
                                                                                                                                 on the environment and health. A slurry in ash pools can also lead to the pollution
                   above-average rate in recent years, with increasing sales and social security contribu-
                                                                                                                                 of the groundwater. Due to rapid growth in the construction industry, the availabil-
                   tions.
                                                                                                                                 ity of qualitatively high-quality sand has become a global challenge. Zaak Technolo-
                                                                                                                                 gies GmbH developed an innovative and sustainable production process that makes
                   As part of the shift to renewable energy, Berlin has set the goal of being a climate-
                                                                                                                                 it possible to turn waste from industrial coal power plant production into a diversely
                   neutral city by 2050 – reducing carbon dioxide emissions by at least 85 percent from the
                                                                                                                                 usable, high-quality product – ZaaKSand™. It is a 100 percent ecological industrial
                   base year of 1990. As a digital metropolis in Europe, Berlin is developing ground-break-
EUR 44.6 million                                                                                                                 sand that can be used in various sectors of industry. ZaaKSand™ is approximately 50
                   ing innovations that contribute to this goal: Intelligent networks and the expansion
   in planned                                                                                                                    percent lighter than natural sand, another material for construction and perfectly
                   of virtual power plants should ensure, for example, that the requirements for network
  investments                                                                                                                    suited for concrete, mortar and stucco. Buildings that are erected with industrial
                   stability and reliable supply are ensured and also take into account the increasingly
                                                                                                                                 sand exhibit up to 500 percent higher heat insulation and are up to twelve percent
                   fluctuating production of energy from renewable sources.
                                                                                                                                 lighter than buildings that are built with normal sand. Additional applications in-
                                                                                                                                 clude landscaping, roof greening, foundry sand and use for water treatment, to name
                                                                                                                                 a few examples. The company was awarded the Berlin-Brandenburg innovation prize.
                   Facts
EUR 8.6 million    • Roughly 6,200 companies
                                                                                                                                 "Since I have an international background, it was important for
  in external      • Over 56,000 employees
funding raised                                                                                                                   me to work in an environment that is lively, embraces the en-
                   • Approx. EUR 23.4 billion in sales annually
                                                                                                                                 trepreneurial spirit and offers access to leading universities and
                   • Change in employment from 2008 to 2012: +19%
                                                                                                                                 research institutions. Another critical factor was the availability of
                   • Export ratio > 55%
                                                                                                                                 well-trained employees who have an international background and                              Dr. Abbas Khan
                   Sources: Cluster report on energy technology – a region full of energy – master plan for the cluster Energy                                                                                                Founder and CEO,
                   Technology in Berlin-Brandenburg (2012); InnoBB Report (2014)                                                 are ready to take up new ideas. Everyone in Berlin provided us with                          ZaaK Technologies GmbH
                                                                                                                                 immense support – Berlin Partner, Vattenfall, KIC InnoEnergy and
                                                                                                                                 other companies, which made it easier to open the Berlin office and
                                                                                                                                 bring the coming ZaaK™Sand production facility to Berlin.”

 20                                                                                                                                                                                                                                                    21
Photonics
       32
    projects

                   Future made of light: Photonics, the scientific and economic use of light, and the closely               Example of an expansion project
                   related microsystem technology are some of the most important key technologies in the                    ic! berlin brillenproduktions GmbH
                   21st century. They are central drivers of innovation in numerous sectors such as medical
                   technology, aerospace, communication, automation or automobile construction, and                         ic! berlin brillenproduktions GmbH is a supplier for high-quality designer glasses in the
                   simultaneously provide end products in lighting, optometry or scientific machine con-                    premium segment. Top-quality, spring steel frames for glasses are produced in the cen-
                   struction.                                                                                               ter of Berlin in a modern manufacturing facility and sold worldwide through ic! berlin
     195                                                                                                                    brillen GmbH. ic! berlin is one of the most innovative brands in the industry and employs
   new jobs        The capital region has become one of the most important locations for optics in the                      a total of more than 180 employees. Founded in 2003, ic! berlin now has 82 employees
                   world and offers the best conditions for bundled research, development and production.                   who handle all the significant production steps from material cutting to final assembly
                   400 companies and 36 research institutions form the innovative core, employing more                      and do this with extensive logistics and quality management.                                 The use of very modern laser technology in
                   than 16,000 highly qualified specialists – a number that is on the rise. Biomedical optics                                                                                                            the production of glasses frames guaran-
                   and optometry, laser technology, light technology, microsystems technologies, optics                     Berlin Partner accompanied ic! berlin in the expansion of its production and R&D units.      tees speed and precision.
                   for communication and sensors as well as optical analysis make up the optics cluster in                  The budget for 2016 plans an investment of just under two million euros in the expan-
                   the capital region. The unique features are the very sophisticated research landscape, a                 sion of the company's proprietary production competence and a revival of traditional
                   very diversified industrial sector and the high networking between the actors.                           production techniques in glasses construction.
EUR 71.3 million
                   Berlin Partner coordinates the cluster management in photonics in close collaboration
   in planned
                   with its 110 members, the OpTecBB industry network, the ZukunftsAgentur Brandenburg
  investments
                   and other partners.
                                                                                                                            Trade fairs and delegations

                                                                                                                            Berlin Partner's area for optics participated in four photonics exhibitions with informa-
                                                                                                                            tion stands in Germany and abroad as part of the state program called "Program for
                   Facts                                                                                                    Internationalization" in 2015. For the first time, Berlin Partner assumed the leading role
                                                                                                                            in the planning and implementation of the Fraunhofer HHI, which was responsible for
                   • Approx. 11,900 employees in the industrial sector and EUR 1.3 billion in sales in                      three of the four exhibitions abroad. At the Optical Fiber Communication (OFC) in Los
EUR 6.8 million      Berlin*                                                                                                Angeles (USA), the PHOTONIX/FOE (Fiber Optics Expo) in Tokyo (Japan), the LASER World
  in external      • Innovative core with 300 Berlin high-tech companies focusing on optics, photonics                      of Photonics in Munich and the European Conference and Exhibition on Optical Com-
funding raised       and microsystem technologies**                                                                         munication (ECOC) in Valencia (Spain), a total of 46 companies and research institutions
                                                                                                                            took part in joint presentations. The exhibiting companies and research institutions
                   • Exports as a percentage of total sales: 68%**                                                          reported numerous international contacts and new business ties.
                   • R&D as a percentage of total sales: 17%**
                   Sources: *Senate Department for Economics, Technology and Research, ** Berlin Partner for Business and
                   Technology                                                                                               "The joint stands organized in close cooperation between
                                                                                                                            Fraunhofer HHI and Berlin Partner offer us and our
                                                                                                                            Berlin-Brandenburg industrial partners an ideal presentation
                                                                                                                            platform at the exhibitions on optic communication technology
                                                                                                                            in the US, Japan and Europe. We are profiting from a high degree                             Prof. Dr. Martin Schell
                                                                                                                                                                                                                         Institute CEO Fraunhofer HHI
                                                                                                                            of visibility for visiting specialists thanks to our professional
                                                                                                                            approach and accompanying marketing of Berlin."

 22                                                                                                                                                                                                                                                                   23
Manufacturing industries
       44
    projects

                    Berlin industry is well positioned internationally: Roughly 7,000 companies with a total     Example of a business location project
                    of 105,217 employees represent the manufacturing industry in the capital. The metal          Würth Elektronik eiSos GmbH & Co. KG
                    and electrical industry as well as the machinery and plant industry have a long tradition
                    in Berlin, which is being continued by companies such as Procter & Gamble/Gillette, OTIS,
                                                                                                                 Würth Elektronik eiSos GmbH & Co. KG is a manufacturer of electronic and electrome-
                    Viessmann and Jonas & Redmann. Together with the chemical-pharmaceutical industry,
                                                                                                                 chanical construction components for the electronics industry. The company is part of
                    they are the strongest sectors of industry in the capital in terms of sales and employ-
                                                                                                                 the Würth Group, the global market leader for assembly and fastening technology. Ber-
      492           ment. Other core areas are the food industry and the print and paper industries. These
                                                                                                                 lin will serve as the location for sales, product re-development, training and product
    new jobs        "classical" industries make a major contribution to the development of top technologies
                                                                                                                 demonstrations. Besides the administrative tasks of various divisions, the focus is on
                    "made in Germany" and ensure networked supplier relationships in the capital region.
                                                                                                                 the new development and refinement of products. In addition, students are given the
                                                                                                                 opportunity to conduct experiments in the bachelor and master degree programs. Berlin
                    Berlin is profiting from the strong digital industry in the city, which is advancing the
                                                                                                                 Partner helped Würth establish the location by providing assistance on questions relat-
                    digitalization of production and controlling processes as they move in the direction of
                                                                                                                 ed to funding and staff recruitment. The company plans to hire 100 employees in Berlin.
                    Industry 4.0. Germany's largest digital communication network, easy access to investor
                    and venture capital as well as the high level of innovativeness also make the city attrac-
                    tive for providers and users of Industry 4.0. Berlin is developing into an international
EUR 114.3 million
                    hub and meeting place for innovative concepts and smart solutions for networked com-         "Multiple factors were critical for our choice of Berlin. The two most
                    panies and production. Capable Industry 4.0 suppliers such as Bosch Software Innova-
   in planned                                                                                                    important ones were the density of the resources available in Berlin
                    tions, PSI Automotive & Industry, Cisco and the Fraunhofer Institutes IPK, IZM, FOKUS
  investments
                    and HHI as well as a series of specialized small and medium-sized enterprises (SMEs) are     in the area of software engineering. Further, the Berlin brand is so
                    developing new business models for future urban production in Berlin.
                                                                                                                 attractive for people with an international background that Berlin
                                                                                                                 was the first choice for us. As an internationally focused and                            Pierre Lohrber
                                                                                                                                                                                                           Location Manager Würth Elek-
                    Facts                                                                                        rapidly expanding company, it is important to be able to win open,                        tronik eiSos GmbH & Co. KG

 EUR 1.7 million    • Total of more than 730 industrial companies ( > 20 employees)                              flexible and very well trained staff. In the overall context, the
   in external                                                                                                   Adlershof location offers an ideal addition to our work in Berlin.
                    • 105,217 employees
 funding raised
                    • EUR 24.1 billion in sales                                                                  The immediate surroundings with over 1,000 companies, university
                    • Export ratio: 56.5%                                                                        institutions and research institutes, coupled with indispensable,
                    • 20% of sales due to recent products, 24% attributable to improved products                 highly modern Internet access were attributes that clearly
                    Source: www.berlin.de/industriestadt/daten-fakten                                            influenced our decision. Last but not least, the transportation
                                                                                                                 infrastructure with an ideal connection to the public transportation
                                                                                                                 network and the city highway were the necessary additions that
                                                                                                                 ultimately made the decision easy."

  24                                                                                                                                                                                                                                      25
Service industries
       28
    projects

                   Berlin, as an economic metropolis, is defined by innovative, competitive and high-qual-                   Example of a business location project
                   ity services. The service economy is the sector with the highest growth rates in Ber-                     Agency antoni GmbH
                   lin. The widely diversified range of services extends from business, education and staff
                   services to finance and insurance services, tourism, retail and advertising companies.                    antoni GmbH is a full-service advertising agency and covers the entire spectrum of mod-
                   Rapid growth is seen above all in the communication, consulting and service industries,                   ern marketing communication. It handles the entire advertising budget of Daimler AG
                   although new services are also being developed in the area of information and com-                        for the "Mercedes-Benz car" brand. This advertising contract is one of the most presti-
     874           munication technologies.                                                                                  gious and largest in Germany. The agency is striving to employ approx. 170 people in
   new jobs                                                                                                                  two years. Berlin Partner helped the antoni agency establish the company and provided
                   One of the most important sectors of the city's economy is the tourism industry. With                     advice on the subject of funding.
                   over 28 million overnight stays in 2014, Berlin achieved a record number of visitors once
                   again. In addition to this, Berlin has also positioned itself as the Number 1 customer
                   service and call center location for the German-speaking market thanks to an extensive
                   range of high-quality and international call-center services.                                             "Nationally and internationally, Berlin is considered a meeting
                                                                                                                             place for creatives and is very appealing for people with an
                   The service sector strengthens the Berlin labor market and is growing at an above-
EUR 53.9 million
                   average rate relative to other states. A defining feature is also the digitalization and                  international background. It is important for us to win creative
                   transformation of business segments and processes into large service-providing
   in planned                                                                                                                and well-educated people. This made the decision to choose Berlin
                   companies.
  investments
                                                                                                                             very easy. The support provided by Berlin Partner for Business and                        Klaus Holthausen
                                                                                                                                                                                                                       CFO of the agency antoni
                                                                                                                             Technology was very helpful in establishing our company."                                 GmbH
                   Facts
                   The service economy makes an above-average economic contribution to the city with
                   approx. 1.2 million wage earners (85% of all employees) and EUR 80 billion in
EUR 48 thousand    sales.
   in external     • Over 300,000 employees in tourism produced EUR 10.3 billion in gross sales
 funding raised
                   • In the important business segments (e.g. accounting, IT, marketing, staff) for
                     shared services: approx. 48,000 employees                                                               Trade fairs
                   • Customer service: 240 call centers with approx. 26,000 employees in Berlin and
                     Brandenburg                                                                                             Global Business Services and BPO Conference
                   • More than 452,000 employees in service areas close to the company
                                                                                                                             In September 2015, Deloitte held the annual international conference on the sub-
                   Source: The Statistical Office for Berlin-Brandenburg, the Berlin Chamber of Commerce and Industry, the   jects of shared services, global business services and business process outsourcing
                   Senate Department for Economics, Technology and Research, the 2013 Shared Services Location Study
                                                                                                                             (BPO) in Berlin. Roughly 900 participants from over 30 countries took part – includ-
                   (Dressler & Partner), Call Center in Berlin – Service. Quality. Competence
                                                                                                                             ing companies such as American Express, Coca-Cola and BASF. The conference is one
                                                                                                                             of the world's leading events in this area. Under the motto of "creative destruction –
                                                                                                                             rethink your future," participants discussed not only classical organization and pro-
                                                                                                                             cess subjects, but also changes in work processes due to the influence of new, ground-
                                                                                                                             breaking technologies such as robotics. The exchange of experience and networking
                                                                                                                             were at the center of the conference. Berlin Partner presented the location of Berlin
                                                                                                                             at a trade fair stand. Companies such as BASF and E.ON, which run a Shared Ser-
                                                                                                                             vice Center in Berlin, gave lectures and presented reports based on their experience.

 26                                                                                                                                                                                                                                               27
Services                                  Business Services in the districts

     Facts
     The Business Service in the
                                               The Business Service segment focuses on providing individual support for innovative           Example of an expansion project
                                               and growing companies in Berlin. The priority is to support all kinds of small and me-        HO-MA Elektro Aggregate Service GmbH
     districts successfully supported
                                               dium-sized enterprises (SMEs), from SMEs that have been in Berlin for a long time to
     projects in all sectors
                                               innovative startups and companies that have just moved to the city. One area of Berlin
                                                                                                                                             HO-MA Elektro Aggregate Service GmbH has been a specialist for emergency electricity
     • 97 successfully completed pro-          Partner helps companies with expansion projects, relocation, innovation projects and
                                                                                                                                             technology for more than 20 years in Berlin-Spandau. The 25-person team is involved in
       jects with an investment volume         other important business steps. The team consists of twelve project managers, with one
                                                                                                                                             the sale and leasing of emergency electricity generators and offers maintenance services
       of EUR 190 million                      office on-site in the district offices, and specialists in the Berlin Partner headquarters.
                                                                                                                                             and repairs faults. Further, the company handles complex conversions, customer-specific
                                               The Business Service is the contact for questions related to real estate, staff recruiting,
     • 1,289 new jobs                                                                                                                        adjustments and the servicing of existing switchboards. For additional expansion, Berlin
                                               subsidy programs, innovation management and technology transfer.
                                                                                                                                             Partner's Business Service liaised a suitable property in the district. At the new location,
     • 30 projects involving location
                                                                                                                                             a subsidiary was founded with its own production line and six new employees. Berlin
       support, securing a company's           The Business Service has a clearly structured account management, the coordinating
                                                                                                                                             Partner also helped with the application for the GRW subsidy (a subsidy to improve the
       future and relocation with              role of project managers and additional competencies with a clear division of tasks
                                                                                                                                             regional economic structure) and with the regulatory and permit management.
       1,000 secured jobs                      between Berlin Partner, the districts and the city-wide service partners such as the In-
                                               vestitionsbank Berlin, the Berlin Chamber of Industry and Commerce or Berlin Immobil-
     • 1.8 million in funding raised by        ienmanagement GmbH. This makes it easy for Berlin companies to use the entire range
       SME patent campaigns and a              of business support services, something confirmed by customer satisfaction statistics.        "At HO-MA we were very grateful that we could continue to grow in
       technology transfer project for
       Berlin companies                        The Business Service is jointly sponsored by Berlin Partner on the state level and the        Berlin as a traditional Spandau family-owned company thanks to
     • 1,600 target companies sup-             business development of the Berlin districts. Engaged by the Senate Department for            Berlin Partner for Economics and Technology. By liaising our new
       ported, including numerous              Economics, Technology and Research and arranged in partnership agreements between
       hidden champions, traditional           service partners, this unique model in Germany ensures particularly close proximity to        property and providing intensive and competent advice on our GRW
       SMEs and technology-oriented            customers due to the tight connection between the state and district level of Berlin Busi-
                                                                                                                                             subsidy, Berlin Partner's Business Service helped prevent us from
       startups                                ness Development.
                                                                                                                                             moving to Kleinmachnow and investing there when it acted at the
     Source: Berlin Partner for Business and
     Technology, 2015                                                                                                                        last second. In the building application phase, the necessary
                                               Example of an expansion project                                                               doors were opened for us and our general contractor, and we were
                                               Dr.-Ing. Georg Wazau Mess- + Prüfsysteme GmbH                                                 put into contact with the important regulatory bodies. The Business
                                               Wazau is a manufacturer of measurement and testing systems as well as material test-          Service was also heavily involved in helping us receive the neces-
                                               ing machines, and develops sensors to determine the thermal behavior of construction          sary permits for tree cutting on time. In particular we would like to
                                               materials, plastics and textiles, among others. The company handles everything from the
                                               development of prototypes to serial production and market launches. In order to expand        thank Berlin Partner's Business Service and the team from Berlin
                                               further and to secure the location over the long term, Berlin Partner supported the company
                                                                                                                                             Partner for the great support on our exciting path!"
                                               in the acquisition of the leasehold estate property on which the company has been located
                                               since 1978. Berlin Partner liaised the entire process for the purchase of the property with
                                               the administration for two years and also advised the IBB on the right subsidy programs.      Kai Hoffmann, CEO HO-MA Elektro Aggregate Service GmbH
                                               In 2015 the project was successfully completed with the acquisition of the property.
                                               Furthermore, a cooperation was begun with the company 5micron.

                                                                                                                                             Example of an expansion project
                                                                                                                                             Mapegy

                                                                                                                                             Mapegy handles the most important facts in the global scientific, patent, press, web and
                                                                                                                                             social media world for strategic decisions. Mapegy's unique data-exploratory process
                                                                                                                                             links patents, scientific literature, press reports and data from social media channels
                                                                                                                                             and search engines in their full technological depth and width and offers a 360 degree
                                                                                                                                             radar of the digital text data world. The company offers "mapegy.scout" and "mapegy.
                                                                                                                                             radar" as software-as-a-service products. Berlin Partner's Business Service helped with
                                                                                                                                             the search for new space – and was successful in the new entrepreneurial center CHIC at
                                                                                                                                             Ernst-Reuter-Platz. Mapegy moved into the new facilities in the spring of 2015. Berlin
                                                                                                                                             Partner and the Investitionsbank Berlin also supported it in the search for investors in
                                                                                                                                             the first half of the year.

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